Sea Life Not Sea Food

Sea Life

Not Sea Food

Israeli Startup Sets to Launch World's First Vegan Salmon Fillet

by Shriya Swaminathan

When food science meets commitment to the planet, no fish need to be harmed to create the perfect fillet for a top-notch meal. The revolutionary vegan startup, Plantish, believes that our fish friends belong in their ocean homes and not on our plates. With that spirit at the core, the crew embarked on a mission for a sustainable solution to feed the world's population without causing devastation to the pristine sea life that is increasingly threatened by the $586 Billion Seafood Industry.

Their latest trailblazing creation is a structured boneless "salmon" fillet made with high-quality, responsibly sourced, plant-powered ingredients. It's packed with nutrients and promises the same delectable buttery texture, with none of the nasty microplastics, heavy metals, and cruelty to our aquatic friends!

The startup has successfully raised a $2 million seed funding round that includes participation from TechAviv Founder Partners, a prominent venture fund, Michelin chef José Andrés, and vlogger Nuseir Yassin (aka Nas Daily). This funding will enable Plantish to scale their production of whole-cut salmon, fill the gaping void in the plant-based, whole-cut fillet market, and offer an affordable, plant-powered upgrade to conventional fish at restaurants. The company has plans to showcase this game-changing product at select pop-ups by the end of 2022 and expand its launch by 2024.

Our vision is to be the world's leading seafood brand, all without hurting a single fish.

- Ofek Ron, Plantish Co-Founder & CEO