Electra 2013 by Bicycles Catalog

BIKE COLLECTION

We’re

We’ve been at this for two decades now. And it’s safe to say we love what we do. But what’s more important is that you love what we do. And judging from what we’ve seen and heard, you’re having a great time. So we want to say thanks. Thanks for helping a little Southern California startup become a global company. A company that can not just hang with the big boys, but lead the way. Thanks for helping us stay true to our roots. For embracing innovation. For realizing that style and substance aren’t mutually exclusive.

Thanks for helping us understand our brand is as much about the people who ride our bikes as it is the bikes themselves. Because they’re made for people like you. People who don’t take things too seriously, but know exactly what they want. People who aren’t afraid to rock the handlebar tassels or even some permanent ink. It’s your world, we just help you get around in it. Cheers.

TAKE YOUR TIME...

Contents INTRODUCTION

.................................................1

HOW TO CHOOSE YOUR ELECTRA ................. 2

HOW TO CHOOSE YOUR ELECTRA

VERSE ® ................................................................. 5

The only hard part about riding an Electra is choosing which one to get. They’re all easy to ride and they look amazing. So take your time to figure out which one is perfect for you. We have multiple collections with different models within each line. Here are a few things to consider that will help you while you peruse.

PURPOSE Commuting? Burning calories? Joyriding? Find one that lives at the speed of you. STYLE As important as anything. It’s got to be love at first sight. ATTIRE There is no dress code, but if you’re biking in pants or a long skirt you might want a chainguard and fenders. COMFORT We pride ourselves on having some of the most comfy bikes around. Not to brag, but we were awarded two patents for our Flat Foot Technology® that optimizes comfort and control. Even our more sporty bikes feel good, but some are more laid back than others.

THINGS TO CARRY Laptop, groceries, beach towel? We’ve got racks, baskets and bags to help you out. TIRES The 24” and 26” are all-purpose and cushy, while the 700c are faster-rolling road tires. Also check out the balloon tires for even more shock absorption.

GEARS

You have a lot of options from the number of gears to the type of system (internal vs derailleur). Learn more on the GEARING OPTIONS page of the TECHNICAL section on electrabike.com.

SIZING People come in all shapes and sizes. The world’s more fun that way. Whatever your measurements are, you’ll find an Electra with a perfect fit. With our patented Flat Foot Technology®, the Amsterdam®, Cruiser and Townie® frame geometry adjusts to fit a wide range of sizes. Some Cruiser and Townie models are available in 24” and Tall sizes too. The relaxed touring geometry of the Ticino comes in two sizes for men and one for ladies. The Verse’s fitness geometry is offered in four sizes for men and two for the ladies. Kid’s come in 20” with Flat Foot Technology and 16” for the littlest ones.

There are no rules. But if you keep these things in mind it will help you focus in on the bike that is tailor made for you. Work with your local authorized Electra dealer to determine which model is best for you.

YOU’LL BE SEEING A LOT OF EACH OTHER.

TICINO ® ............................................................. 15 FLAT FOOT TECHNOLOGY ® ............................ 27 TOWNIE ® ....................... AMSTERDAM

................................... 29

................................................... 53

CRUISER ............................................................ 67 KIDS ................................................................. 121

VERSE

VERSE Clashes with boring.

Our bikes are like the people that ride them. They don’t fit neatly into a category or somebody else’s definition of what they should be. And so goes the Verse. A sporty, lightweight, 700c bicycle that brings distinctive style to fitness cycling and everyday two-wheel transportation. The smooth, clean lines give it an appearance unlike anything in the category, while the artistic detail and quality of the finish rival what you would find on a high-end road bike, right down to the internal cable routing that maintains the bike’s fluid lines. But the attention to detail is much more than cosmetic. Starting with a clean slate, the Verse was built from the ground up to bring a higher level of performance than other Electra collections. Upright fitness geometry, an integrated headset with easily adjustable quill handlebar stem and performanceoriented gearing leave no doubt this bike will go as long and hard as you’re willing to. The Verse was also designed with integrated mounting points for seamless customization so you can outfit it to your specific needs. Available in 21 and 24-speed options, it is finished off with a custom Electra saddle, low-rise handlebars and grips. And new this year, the Disc and Disc Equipe models bring added features and upgrades to the line. So no, the Verse doesn’t fit neatly into a category. But then again, neither do you. Sounds like you’re perfect for each other.

VERSE ®

It was the smoothest and most comfortable ride I’ve ever experienced. I was sold on the spot! Lost 25 plus pounds since my purchase. I am hooked on the Verse.

Thank s Electr a, for creating a work of art for bike lovers! - Michael G., Electra Facebook Fan

VERSE 21D

MEN’S / GRAPHITE / ORANGE / 21-SPEED

VERSE 21D

LADIES’ / SKY BLUE / CANARY / 21-SPEED

VERSE 21D VERSE 21D

MEN’S / BLACK / ULTRAMARINE / 21-SPEED

A 21-gear salute to looking as good as you feel, this lightweight performance machine will handle anything you throw at it. The attention to detail and seamless component integration separates this bike from the pack. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING ALLOY DUAL PIVOT CALIPER BRAKES

DOUBLE WALL ALLOY RIMS

SHIMANO 21-SPEED ALTUS MEGARANGE DRIVETRAIN

700 x 35c MIXED TREAD TIRES

SHIMANO EZ-FIRE PLUS SHIFTERS

ELECTRA CUSTOM SPORT FITNESS SADDLE

SR SUNTOUR FORGED ALLOY CRANKSET

VERSE 21D

LADIES’ / STRAWBERRY / CREAM / 21-SPEED

LADIES’ / PURPLE / MINT / 21-SPEED

VERSE

exac tLY

This is the bike I have been looking for. - Karen A., Electra Facebook Fan

VERSE 24D

MEN’S / MATTE BLACK / MATTE GOLD / 24-SPEED

VERSE 24D

LADIES’ / CYAN / POPPY / 24-SPEED

MEN’S / INDIGO / TRUE BLUE / 24-SPEED

VERSE 24D

A few more gears and another notch up the performance ladder, the Verse 24D will get the most out of you and the ride. We may be splitting hairs here, but three more gears is three more gears. And when you’re at the top of your game, every detail matters. Then again, maybe you just like the color better. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING ALLOY DUAL PIVOT CALIPER BRAKES

DOUBLE WALL ALLOY RIMS

SHIMANO 24-SPEED ACERA DRIVETRAIN

700 x 35c MIXED TREAD TIRES

SHIMANO EZ-FIRE PLUS SHIFTERS

ELECTRA CUSTOM SPORT FITNESS SADDLE

SR SUNTOUR FORGED ALLOY CRANKSET

VERSE 24D

LADIES’ / CHOCOLATE / PINK / 24-SPEED

LADIES’ / BERRY / FERN / 24-SPEED

11 ®

VERSE

VERSE 24D DISC

MEN’S / WALNUT / TANGERINE / 24-SPEED

VERSE 24D DISC

LADIES’ / MAGENTA / AQUAMARINE / 24-SPEED

If you ride hard in mixed weather conditions, you might give some serious thought to disc brakes. They give you extra stopping power and, honestly, they’re just plain cool. The Verse Disc ups the ante on an already impressive 24-speed model by adding Shimano disc brakes with Centerlock rotors, upgraded components and new color schemes. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SHIMANO DISC BRAKES W/CENTERLOCK ROTORS

SHIMANO 24-SPEED DRIVETRAIN

DOUBLE WALL ALLOY RIMS

SHIMANO RAPIDFIRE PLUS SHIFTERS

700 x 35c MIXED TREAD TIRES

SHIMANO FORGED ALLOY CRANKSET

ELECTRA CUSTOM SPORT FITNESS SADDLE

VERSE VERSE 21D

VERSE 24D

VERSE 24D DISC

VERSE 24D DISC EQUIPE

MODEL

Men’s: Black/Ultramarine, Graphite/Orange Ladies’: Sky Blue/Canary, Purple/Mint, Strawberry/Cream

Men’s: Matte Black/Matte Gold, Indigo/True Blue Ladies’: Cyan/Poppy, Berry/Fern, Chocolate/Pink

Men’s: Walnut/Tangerine Ladies’: Magenta/Aquamarine

Men’s: Olive/Putty Ladies’: Silver/White

COLOR

6061-T6 Aluminum Men’s: 17”, 19”, 20.5”, 22.5” Ladies’: 16.5”, 18.5”

FRAME

Hi-Ten Steel Unicrown, Tapered/Radiused Leg

6061-T6 Alloy Unicrown Tapered/ Radiused Leg/Disc Brake Compatible

FORK

1 1/8” Steel Threaded/ Integrated

HEADSET

Sealed Cartridge 118mm/68mm

BOTTOM BRACKET

Double-Wall Alloy, 700c x 32h

RIMS

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

Shimano RM66 Centerlock Disc, Alloy, 32H w/QR

FRONT HUB

Alloy Low Flange 32h w/QR

Shimano Cassette 32h w/QR

Shimano RM66 Cassette, Centerlock Disc, Alloy, 32H w/QR

REAR HUB

700 x 35c Mixed Tread

TIRES

SR Suntour Forged Alloy 170mm w/48/38/28T Chainrings

Shimano M361 Alloy 170mm w/48/38/28T Chainrings

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Cage/Resin Body

PEDALS

Shimano EZ-Fire Plus 21-Speed Trigger

Shimano EZ-Fire Plus 24-Speed Trigger

Shimano ST-M310 Rapidfire Plus 24-Speed Trigger

SHIFTERS

Shimano TZ51

Shimano M191

Shimano Acera

FRONT DERAILLEUR

Shimano Altus

Shimano Acera

Shimano Deore

REAR DERAILLEUR

Shimano 7-Speed 14-34T

Shimano 8-Speed 11-32T

CASSETTE/REAR COG

KMC Z51 1/2” x 3/32” Nickel Plated

CHAIN

Alloy Dual Pivot Caliper

Shimano M375 Disc w/Shimano Centerlock Rotors

BRAKE

Alloy 4-Finger, Reach Adjustable

Shimano ST-M310 Alloy 2-Finger, Reach Adjustable

LEVERS

Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs

Electra Ergonomic Fitness, Specific Men’s and Ladies’ Designs

Electra Ergonomic Fitness Specific Men’s and Ladies’ Designs

SADDLE

Alloy Micro Adjust 27. 2mm x 350mm

SEATPOST

Custom Bend 30mm Rise

Alloy Custom Bend 30mm Rise

HANDLEBAR

Forged Alloy 25.4mm Quill

STEM

Verse Dual Density Kraton Rubber

GRIPS

Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

Front and Rear Alloy Fenders, Verse Alloy Rear Rack, Internal Cable Routing, Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

This thing is loaded. We started with our top of the line, 24-speed disc brake Verse then outfitted it with lightweight alloy fenders and an alloy rack. We were going to add the kitchen sink, but didn’t want the extra weight. After all, every ounce counts. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME W/INTERNAL CABLE ROUTING SHIMANO FORGED ALLOY CRANKSET

SHIMANO 24-SPEED DRIVETRAIN

SHIMANO DISC BRAKES W/CENTERLOCK ROTORS

ELECTRA CUSTOM SPORT FITNESS SADDLE

FRONT / REAR ALLOY FENDERS

SHIMANO RAPIDFIRE PLUS SHIFTERS

DOUBLE WALL ALLOY RIMS

VERSE ALLOY REAR RACK

FRAMESET WHEELSET DRIVETRAIN BRAKING SEATING

VERSE 24D DISC EQUIPE

CONTROLS

’S

S’

ILV E

H IT E

700 x 35c MIXED TREAD TIRES

Specifications and availability are subject to change without notice.

TICINO

TICINO You probably didn’t even know you could yodel.

Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. The retro-inspired hubs, cranksets, chainrings, tourist handlebars, forks, pedals and rims show off the classic craftsmanship reminiscent of the European bike builders of the 40s and 50s. And this year you’ll find an array of new colors including racing green, gold patina, lemon chiffon, wisteria and kiwi. But it’s more than just a pretty face. Great for everyday transportation and longer distances, the Ticino sports fast-rolling 700c wheels and a lightweight frame for a fine-tuned, smooth-gliding ride.

TICINO

ABSOLUTELY

STUNNING. - Joy J., Electra Facebook Fan

TICINO 20D

MEN’S / BLACK / 20-SPEED

TICINO 20D

LADIES’ / MERLOT / 20-SPEED

BUTTED 6061 ALUMINUM FRAMESET RAPIDFIRE SHIFTERS

TICINO 20D No expense spared, no detail overlooked on our flagship Ticino 20D. Handcrafted, butted 6061 aluminum frame. Classic hand-brazed, tapered, butted chromoly, double-chromed investment crown fork. Enduring reverse-hinged brake levers and exclusive wrapped grips. Wide-range Shimano Tiagra 20-speed gearing and Rapidfire trigger shifters, lightweight polished alloy rear carrier, Japanese Panaracer Pasela 35c skinwall tires and a host of vintage touches - normally you’d be placed on a waiting list for a handmade bike like this.

32H HUBSET

TRADITIONAL HAND-BRAZED, INVESTMENT-CAST CROWN, TAPERED-LEG CHROMOLY FORK

TICINO FORGED ALLOY COMPACT DOUBLE 50/39T CRANKSET

ELECTRA ELITE HIGH-POLISHED DOUBLE-WALL ALLOY RIMS W/STAINLESS EYELETS

TICINO ALLOY TOURING PEDALS

HAND-BRAZED CHROMOLY QUILL STEM

SHIMANO 20-SPEED TIAGRA DRIVETRAIN

TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’] /

PANARACER PASELA ARAMID FOLDING BEAD 700 x 35c TIRES

HAMMERED ALLOY FENDERS

ALLOY REAR CARRIER

SHIMANO TIAGRA

TICINO FIVE STAR HIGH FLANGE

TICINO DUAL-DENSITY SADDLE

’S

-S

’S

PA TI

-S

TICINO

TICINO 8D The Ticino 8D is packed with Electra design details. Like vintage, hammered-finish alloy fenders, classically-styled alloy crankset, touring pedals and a brilliant chrome-plated stem. Unique reverse-hinged bar-end levers operate retro-style brakes-cantilevers on the men’s and center-pulls on the ladies’. BUTTED 6061 ALUMINUM FRAMESET

INVESTMENT-CAST CROWN, TAPERED-LEG, BUTTED CHROMOLY FORK

FORGED ALLOY CRANKSET W/42T ALLOY CHAINRING/DUAL GUARDS DOUBLE-WALL ALLOY RIMS 700 x 35c TIRES

SHIMANO 8-SPEED SORA DRIVETRAIN

TEKTRO CANTILEVER BRAKES [MEN’S] ALLOY CENTER-PULL BRAKES [LADIES’]

TICINO DUAL-DENSITY SADDLE

TICINO TOURING PEDALS

HAMMERED ALLOY FENDERS

SHIMANO ACERA RAPIDFIRE SHIFTER

32H LOW FLANGE HUBSET

ELECTRA ELITE

TICINO

I LOVE my new

Ticino 8D! - Karen S., Electra Facebook Fan

TICINO 8D

TICINO 7D

LADIES’ / WISTERIA / 8-SPEED

TICINO 8D

LADIES’ / KIWI / 8-SPEED

MEN’S / RUBY / 7-SPEED

TICINO 7D

MEN’S / MIDNIGHT BLUE / 7-SPEED

This 7-speed bike is the epitome of simple elegance. The hammered fenders are the perfect accent to its understated style and clean design. Choose either the traditional men’s diamond frame or the graceful ladies’ mixte frame.

TICINO

TICINO 7D

LADIES’ / GLACIER BLUE / 7-SPEED

TICINO 7D

LADIES’ / Lemon Chiffon / 7-SPEED

6061-T6 ALUMINUM FRAMESET

INVESTMENT-CAST CROWN, TAPERED-LEG, STEEL FORK

W/42T CHAINRING/DUAL GUARDS TICINO DUAL-DENSITY SADDLE

SHIMANO 7-SPEED ALTUS DRIVETRAIN

SHIMANO CANTILEVER BRAKES [MEN’S] CENTER-PULL BRAKES [LADIES’]

HAMMERED ALLOY FENDERS

SHIMANO TX50 THUMB SHIFTER PLUS

32H LOW FLANGE ALLOY HUBSET

FORGED ALLOY CRANKSET

DOUBLE-WALL ALLOY RIMS

700 x 35c TIRES

TICINO

has a bike path.

TICINO 7D

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

FRAME

Steel Investment-Cast Lugged Crown; Tapered, Radiused, Butted Chromoly Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused Chromoly Blades

Steel Investment-Cast Lugged Crown; Tapered, Radiused Blades

FORK

1 1/8” Alloy Threaded

1 1/8” Steel Threaded

HEADSET

Sealed Cartridge 68mm/110mm

Sealed Cartridge 68mm/113mm

BOTTOM BRACKET

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h, High-Polished

Electra Elite Double-Wall Alloy w/Stainless Eyelets 32h

Double-Wall Alloy 32h

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Ticino Five Star High Flange 32h/QR

Alloy Low Flange 32h/QR

FRONT HUB

Ticino Five Star High Flange Cassette 32h/QR

Alloy Low Flange Cassette 32h/QR

Alloy Low Flange 32h/QR

REAR HUB

Panaracer Pasela 700 x 35c, 66 TPI Aramid Folding Bead

700 x 35c, Mixed Tread Skinwall

TIRES

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/7075 Alloy 50/39T Compact Double Chainrings

Ticino Forged Alloy 172.5mm (Men’s Regular), 175mm (Men’s Large), 170mm (Ladies’) w/42T Chainring/ Double-Alloy Chainguards

CRANKSET

Ticino Touring Pedal Alloy Body w/Alloy Cage

Ticino Touring Pedal Alloy Body

Alloy City w/Non-Slip Rubber Tread

PEDALS

Shimano Tiagra 10-Speed Rapidfire Trigger

Shimano 8-Speed Rapidfire Trigger

Shimano 7-Speed Thumb Shifter Plus

SHIFTERS

Shimano Tiagra 10-Speed

N/A

FRONT DERAILLEUR

Shimano Tiagra 10-Speed

Shimano Sora 8-Speed

Shimano Altus 7-Speed

REAR DERAILLEUR

Shimano Tiagra 10-Speed 12-30T

SRAM 8-Speed 11-28T

Shimano 7-Speed 14-34T

CASSETTE/REAR COG

Shimano 10-Speed

KMC Z7 Nickel Plated

CHAIN

Front/Rear: (Men’s) Tektro Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

Front/Rear: (Men’s) Shimano Cantilever Front/Rear: (Ladies’) Alloy Center-Pull

BRAKE

Bar End Alloy 4-Finger, Reach Adjustable

Alloy 4-Finger, Reach Adjustable

LEVERS

Ticino Cyclo-Tourist Dual-Density Base, Hand-Stitched Cover, Stainless Steel Bag Loops

SADDLE

Alloy Micro-Adjust 27.2mm x 350mm

Alloy 27.2mm x 350mm

SEATPOST

Ticino Cyclo-Tourist 6061 Alloy 25.4mm Clamp, 640mm Width/70mm Rise

HANDLEBAR

25.4mm Brazed Chromoly Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

25.4mm Tig-Welded Quill, Regular: 80mm Extension, 15º Rise Large: 100mm Extension, 10º Rise

STEM

Electra Cyclo-Tourist Ergo Base w/Leatherette Tape Wrap

Electra Hand-Stitched

GRIPS

Hammered Alloy Fenders, Rear Alloy Carrier

Hammered Alloy Fenders

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

WHEELSET

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

DRIVETRAIN

6061-T6 Butted Aluminum Men’s: Regular, Large Ladies’: Regular

BRAKING

COLOR

FRAMESET

MODEL

Men’s: Midnight Blue, Ruby Ladies’: Glacier Blue, Lemon Chiffon

SEATING

TICINO 8D Men’s: Racing Green, Gold Patina Ladies’: Wisteria, Kiwi

CONTROLS

TICINO 20D Men’s: Black Ladies’: Merlot

YOU CAN’T FAKE IT

FLAT FOOT TECHNOLOGY

FEEL THE DIFFERENCE OF FLAT FOOT TECHNOLOGY

Patented comfort. Patented control.

IN THESE ELECTRA COLLECTIONS:

We may seem like an unassuming bike company from SoCal, and we are, but we created something that literally changed the industry. It’s called Flat Foot Technology ®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle. Sounds simple, but others have been trying to catch up since. Flat Foot Technology was first featured in the Electra Townie ® and 20” Kids bikes. Over the years, it’s been integrated to varying degrees into the Cruiser and Amsterdam ® collections. Ride one, and you’ll know what we’re talking about.

TOWNIE®

FFT NEEDS UPDATE The Electra Difference

AS THE ORIGINATOR AND ONLY AUTHORIZED MANUFACTURER OF FLAT FOOT TECHNOLOGY® ELECTRA IS PROUD TO PROVIDE YOU WITH A BETTER WAY TO RIDE. AMSTERDAM®

Wide view of the road

HOLD ON TIGHT AND FEEL THE AWESOME.

Upright seating Relaxed arm position CRUISER

Plant your feet flat on the ground whenever you want

Full and proper leg extension when pedaling

KIDS’ 20”

TOWNIE

TOWNIE Love at first sight.

The revolution started here. The Townie introduced Electra’s patented Flat Foot Technology ® to the world and it was love at first sight. It challenged the sacred geometry of bike design and created a completely different riding experience. Not to mention a few shockwaves in the industry. With an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, the Townie sets a new standard in comfort and control. Although many Electra bikes feature Flat Foot Technology to some degree, the Townie showcases it in all its glory. We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears or special details like balloon tires, fenders and suspension forks. No matter what, it’s all good.

TOWNIE ORIGINAL 1

MEN’S / BLACK / SINGLE - SPEED

TOWNIE ORIGINAL 1

ORIGINAL 1

LADIES’ / WHITE / SINGLE - SPEED

Experience Townie in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SINGLE-SPEED W/COASTER BRAKE

ALLOY LINEAR-PULL FRONT BRAKE

DOUBLE-WALL ALLOY RIMS

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE

I love my Electra Townie bike,

I HAD FORGOTTEN

how much fun riding a bike was.

- Carla H., Electra Facebook Fan

TOWNIE ORIGINAL 3i

MEN’S / GREY / 3-SPEED

TOWNIE ORIGINAL 3i

MEN’S / STEEL BLUE / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / LEAF GREEN / 3-SPEED

ORIGINAL 3i Enjoy all the advantages of Townie’s Flat Foot Technology®— comfort, control and a wide view of the road— along with a Shimano Nexus 3-speed internal hub that makes shifting as easy as a twist-of-the-wrist. The gearing is protected inside the rear hub, so there’s virtually no maintenance required to keep shifting smoothly.

TOWNIE ORIGINAL 3i

MEN’S / COPPER METALLIC / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME SHIMANO REVO TWIST SHIFTER

LINEAR-PULL FRONT BRAKE

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

DOUBLE-WALL ALLOY RIMS

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE

Hey guys, I just got my new Townie this weekend.

I love, love, love it!! - David L., Electra Facebook Fan

TOWNIE ORIGINAL 3i

LADIES’ / SUN YELLOW / 3-SPEED

LADIES’ / LILAC / 3-SPEED

TOWNIE ORIGINAL 3i

(24” WHEELS) LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / CHAMPAGNE PEARL / 3-SPEED

TOWNIE ORIGINAL 3i

LADIES’ / CARIBBEAN BLUE / 3-SPEED

TOWNIE

TOWNIE ORIGINAL 7D

MEN’S / SLATE BLUE / 7-SPEED

ORIGINAL 7D

TOWNIE ORIGINAL 7D

MEN’S / GRAPHITE / 7-SPEED

Lucky number 7 means gears a-plenty for most general riding with a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®. Just decide which color catches your eye, then get on and go.

TOWNIE

TOWNIES

RULE!!! - Tracey W., Electra Facebook Fan

TOWNIE ORIGINAL 7D

MEN’S / RED METALLIC / 7-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO TX-35 7-SPEED W/MEGARANGE GEARING

FORGED ALLOY CRANKSET W/44T CHAINRING DUAL GUARDS

TOWNIE ORIGINAL 7D

MEN’S / MOSS METALLIC / 7-SPEED

LINEAR-PULL BRAKES

SHIMANO REVO TWIST SHIFTER

DOUBLE-WALL ALLOY RIMS

MEN’S / BLACK / 7-SPEED

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ORIGINAL 7D

LADIES’ / MATTE SAGE / 7-SPEED

LADIES’ / QUARTZ GREY / 7-SPEED

TOWNIE ORIGINAL 7D

LADIES’ / POLAR BLUE / 7-SPEED

D EE SP D

S’

/V AN

lovely bike!

- Caroline N., Electra Facebook Fan

LADIES’ / ORANGE PEARL / 7-SPEED

TOWNIE ORIGINAL 7D

(24” WHEELS)

LADIES’ / VANILLA / 7-SPEED

S’

TOWNIE ORIGINAL 7D

LADIES’ / VIOLET / 7-SPEED

LADIES’ / FUCHSIA / 7-SPEED

Thanks for making such a

TOWNIE

My stunning new Townie 7D - I’m in love! She’s absolutely beautiful.

43 ®

TOWNIE

flat foot technology is the most

comfortable ride ever.

I love my Electra Townie 8i. Not to mention, I’ve lost over 40 pounds since getting it last July. - Dave B., Electra Facebook Fan

TOWNIE ORIGINAL 8i

MEN’S / TUNGSTEN / 8-SPEED

ORIGINAL 8i

TOWNIE ORIGINAL 8i

LADIES’ / GOLD / 8-SPEED

Top-of-the-line internal hub performance and convenience combine with the many benefits of Electra’s Flat Foot Technology ®. Enjoy carefree shifting with the wide gear range and virtually maintenance-free Shimano Nexus 8-speed internal hub with freewheel. Suspension fork and matching full fenders finish this refined Townie. LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL

SUNTOUR NEX ALLOY SUSPENSION FORK

ALLOY LINEAR-PULL BRAKES

SHIMANO NEXUS TWIST SHIFTER

DOUBLE-WALL ALLOY RIMS

PAINTED ALLOY FENDERS

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE

TOWNIE ORIGINAL 21D

MEN’S / BLACK SATIN / 21-SPEED / ALSO AVAILABLE IN TALL

TOWNIE ORIGINAL 21D

MEN’S / BLUE METALLIC / 21-SPEED

TOWNIE ORIGINAL 21D

MEN’S / CRIMSON METALLIC / 21-SPEED

ORIGINAL 21D The go-anywhere Townie. Ride with abandonment thanks to the lightweight frame, 21 speeds and a suspension fork equipped to handle hills, bumps, street and hardpack paths. Customize it to fit your needs with extras like racks, bags and fenders, or cherish the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame. TOWNIE ORIGINAL 21D

MEN’S / LIQUID SILVER / 21-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO TX-35 21-SPEED W/MEGARANGE GEARING

LINEAR-PULL BRAKES

SHIMANO EZ-FIRE PLUS SHIFTERS [MEN’S] OR REVO TWIST SHIFTERS [LADIES’]

SR SUNTOUR NEX ALLOY SUSPENSION FORK

DOUBLE-WALL ALLOY RIMS

26”x 2.0” SEMI-SLICK STREET TIRES

TOWNIE ®

I picked up my Townie 21D today and I can’t stay off it! I absolutely love it!! I have been riding my friend’s for the past couple of weeks, so I knew this was the bike for me.

I can’t imagine ever riding anything else! I’m forever an Electra fan!

TOWNIE ORIGINAL 21D

LADIES’ / PEWTER / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / PERSIMMON / 21-SPEED

TOWNIE ORIGINAL 21D

LADIES’ / POLISHED BLUE / 21-SPEED

- Anna D., Electra Facebook Fan

TOWNIE ORIGINAL 21D

LADIES’ / WINTERMINT / 21-SPEED

BALLOON 7D

TOWNIE BALLOON 3i

MEN’S / BROWN METALLIC / 3-SPEED

TOWNIE BALLOON 7D

MEN’S / MATTE BLACK / 8-SPEED

TOWNIE BALLOON 3i

LADIES’ / TANGERINE / 3-SPEED

TOWNIE BALLOON 7D

LADIES’ / LIME / 8-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME TWIST SHIFTER

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

LINEAR-PULL FRONT BRAKE

PAINTED ALLOY RIMS

SHIMANO REVO

SCHWALBE FAT FRANK 26”x 2.35” TIRES

LIGHTWEIGHT 6061 ALUMINUM FRAME SHIMANO REVO TWIST SHIFTER W/MACHINED SIDEWALLS

SHIMANO 7-SPEED W/ALTUS DERAILLEUR

You can see the difference right away. But if you think the balloon tires look awesome, wait until you take a ride on ‘em. There’s magic in these high volume, low pressure Kevlar Guard premium tires. They absorb impact with less rolling resistance to give you a smooth, cushy ride with added protection against the dreaded flat.

TOWNIE

BALLOON 3i

LINEAR-PULL BRAKES

FORGED ALLOY CRANKSET W/44T CHAINRING/DUAL GUARDS

SCHWALBE FAT FRANK 26”x 2.35” TIRES

PAINTED ALLOY RIMS

TOWNIE

ORIGINAL 8i

BALLOON 8i

MODEL

Men’s: Brown Metallic Ladies’: Tangerine

Men’s: Matte Black Ladies’: Lime

Men’s: Ebony Ladies’: Burgundy Metallic

COLOR

6061-T6 Aluminum w/Patented Flat Foot Technology®

FRAME

Hi-Ten Steel Unicrown, Straight/Tapered Leg

SR Suntour NEX Suspension w/Adjustable Preload, 63mm Travel

Hi-Ten Steel Unicrown, Straight/Tapered Leg

FORK

1 1/8” Steel Threaded/ Integrated

HEADSET

Sealed Cartridge 68mm/118mm

Sealed Cartridge 68mm/116mm

Sealed Cartridge 68mm/122mm

Sealed Cartridge 68mm/124.5mm

Sealed Cartridge 68mm/122mm

BOTTOM BRACKET

Double-Wall Alloy 26”x 32/36h

Double-Wall Alloy 26”x 32/36h Painted w/Machined Sidewalls (Select Models)

Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)

Double-Wall Alloy 26”x 32/36h

Double-Wall Alloy 26”x 32h Painted w/Machined Sidewalls (Select Models)

Painted Alloy/Machined Sidewalls 26”x 32/36h

Painted Alloy 26”x 36h

RIMS

14 Gauge Stainless/ Brass Nipples

SPOKES

Alloy Low Flange 32h w/QR

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

FRONT HUB

Coaster Brake 36h

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 3-Speed Internal 36h

Alloy Low Flange 32h w/QR

Shimano Nexus 8-Speed Internal w/Roller Brake, Alloy 36h

REAR HUB

Electra 26”x 2.0” Semi-Slick

26”: Electra 26”x 2.0” Semi-Slick 24”: Electra 24”x 2.0” Semi-Slick

Electra 26”x 2.0” Semi-Slick

Schwalbe Fat Frank 26”x 2.35” Balloon w/Puncture-Resistant Kevlar® Guard Casing, 67TPI

TIRES

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm Triple: 48/38/28T Chainrings

Forged Alloy 170mm w/Steel 44T Chainring

Forged Alloy 170mm w/Steel 44T Chainring/Double Chainguards

Forged Alloy 170mm w/Alloy 44T Chainring

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

PEDALS

N/A

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

Shimano E-Z Fire Plus 21-Speed Trigger (Men’s), Shimano Revo 21-Speed Twist (Ladies’)

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

Shimano C051

N/A

FRONT DERAILLEUR

N/A

Shimano TX-35 7-Speed

N/A

Shimano TX-35 7-Speed

N/A

Shimano Altus 7-Speed

N/A

REAR DERAILLEUR

22T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

Shimano 7-Speed 14-34T

Shimano 20T

CASSETTE/REAR COG

KMC 1/2”x 1/8”

KMC 1/2”x 1/8” Nickel Plated

Taya Octo 1/2”x 3/32” Nickel Plated

KMC 1/2”x 1/8” Nickel Plated

Taya Octo 1/2”x 3/32” Nickel Plated

KMC 1/2”x 1/8” Nickel Plated

CHAIN

Rear: Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Rear: Shimano Nexus Coaster Brake Front: Cold-Forged Alloy Linear-Pull

Front/Rear: Cold-Forged Alloy Linear-Pull

Shimano Nexus Roller Brakes Front/Rear: BR-IM50 w/Cooling Fins

BRAKE

Alloy 4-Finger, Reach Adjustable

Shimano Nexus Alloy 4-Finger, Reach Adjustable

LEVERS

Ergonomic w/Shock-Absorbing Elastomers

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

Ergonomic w/Shock-Absorbing Elastomers

Ergonomic w/Soft Lycra® Insert and Shock-Absorbing Elastomers

SADDLE

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400 (Men’s) 300mm (Ladies’)

Alloy 27.2mm x 400mm (Men’s) 300mm (Ladies’)

Butted Alloy Micro Adjust 27.2mm x 400mm (Men’s) 300mm (Ladies’)

SEATPOST

Alloy Custom Bend 25.5” Width/5” Rise

HANDLEBAR

Forged Alloy 25.4mm Quill, 80mm Extension

Adjustable Forged Alloy 25.4mm Quill, 80mm Extension

Forged Alloy 25.4mm Quill, 80mm Extension

STEM

Kraton Rubber

Kraton Rubber or Electra Hand-Stitched (Select Models)

Ergo-Shaped Hand-Stitched Leatherette Kraton Rubber or Electra Hand-Stitched (Select Models)

Ergo-Shaped Hand-Stitched Leatherette

Ergo-Shaped Hand-Stitched Leatherette Ergo-Shaped Hand-Stitched Leatherette

Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, Internal Cable Routing, Painted Stainless Steel and Anti-Rust Hardware Aluminum Fenders w/Stainless Steel Brackets, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware *Also available in 24” Version

Internal Cable Routing, Painted Rims, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

D IE D

BALLOON 7D

Men’s: Black Satin*, Blue Metallic, Crimson Metallic, Liquid Silver Ladies’: Wintermint, Persimmon, Pewter, Polished Blue

BALLOON 8i

I 3 my Electra! - Lysa S., Electra Facebook Fan

*Also available in 24” Version

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL

SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS

PAINTED ALLOY RIMS

SHIMANO NEXUS TWIST SHIFTER

SCHWALBE FAT FRANK 26”x 2.35” TIRES

Internal Cable Routing, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Painted Rims, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

GRIPS

SPECIAL FEATURES

*Also available in Tall

Specifications and availability are subject to change without notice.

WHEELSET DRIVETRAIN BRAKING SEATING CONTROLS

’S

-S

BALLOON 3i

ORIGINAL 21D

Men’s: Tungsten Ladies’: Gold

UN RG BU

ORIGINAL 7D Men’s: Moss Metallic, Graphite, Red Metallic, Black, Slate Blue Ladies’: Vanilla*, Matte Sage, Coral, Fuchsia, Quartz Grey, Polar Blue, Violet, Orange Pearl

S’

ORIGINAL 3i Men’s: Grey, Copper Metallic, Steel Blue Ladies’: Leaf Green, Caribbean Blue, Sun Yellow, Lilac, Champagne Pearl*

ET AL

ORIGINAL 1 Men’s: Black Ladies’: White

FRAMESET

-S

AMSTERDAM

Now departing. A modern take on the Dutch city bike, the Amsterdam will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. The fast-rolling 700c wheels mixed with our patented Flat Foot Technology ® provide a nice, easy ride while the full chainguard and fenders let you ride without fear of messing up your threads. It’s perfect for everyday transportation, running errands or just rolling around town. Some models are dressed up with additional features like a coat/skirt guards, racks, lights and the coveted bell. Ding, ding. Be sure to check out the new Forget-me-not and Bohemia ladies’ fashion editions.

AMSTERDAM

FASHION 3i

AMSTERDAM FASHION 3i

LADIES’ / BOHEMIA / 3-SPEED

Like the perfect find in a boutique, Amsterdam Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.

AMSTERDAM

AMSTERDAM FASHION 3i

LADIES’ / FORGET-ME-NOT / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ROLLER BRAKE

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

BATTERY-POWERED LED REAR LIGHT

ALLOY COAT/SKIRT GUARD

PAINTED DOUBLE-WALL ALLOY RIMS

SHIMANO REVO TWIST SHIFTER

SHIMANO DYNAMO FRONT HUB

PREMIUM CHROME

700 x 40c CITY TIRES

/ /

SHIMANO NEXUS FRONT

SPANNINGA HALOGEN HEADLIGHT ALLOY REAR RACK

MATCHING BELL

AMSTERDAM ®

Dear Electra, my Amsterdam bike

mak es me

so happy! - Stacey R., Electra Facebook Fan

AMSTERDAM ROYAL 8i

MEN’S / BLACK / 8-SPEED

AMSTERDAM ROYAL 8i

LADIES’ / PEARL WHITE / 8-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ABUS RING LOCK

ROYAL 8i A truly aristocratic ride. The Royal 8i is our lightweight aluminum premium-edition Dutch bike: well-bred for stylish luxury and yet practical everyday cycling. Top-of-the-line Shimano Nexus 8-speed internal hub, smooth and powerful front and rear roller brakes and durable tires with Kevlar® puncture-resistant casing are a few of the special upgraded features that adorn Electra’s comfortable and ergonomic Amsterdam frame with patented Flat Foot Technology®. Now anyone can feel like royalty.

SHIMANO NEXUS INTERNAL 8-SPEED W/FREEWHEEL

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

BATTERY-POWERED LED REAR LIGHT

SHIMANO NEXUS TWIST SHIFTER

ALLOY COAT/SKIRT GUARDS

PREMIUM CHROME

SHIMANO NEXUS ROLLER BRAKES W/COOLING FINS

SHIMANO DYNAMO FRONT HUB

SPANNINGA HALOGEN HEADLIGHT

700 x 40c CITY TIRES W/KEVLAR PUNCTURE-RESISTANT CASING ALLOY REAR RACK ®

/ /

CUSTOM BELL

ST M A

’S

S’

-S

ET AL

-S

’S

S’

ET AL

-S

AMSTERDAM

CLASSIC 3i An enhanced, elegant rendition of the classic Dutch bicycle used for everyday transportation. Vastly improved with Electra’s patented Flat Foot Technology® frame geometry and stylish refinements to functional features – full chainguard, coat/skirt guards, rear rack, full fenders, hub dynamo powered headlight and battery-powered LED rear light.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY COAT/SKIRT GUARDS BATTERY-POWERED LED REAR LIGHT

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

full chainguard AND INTEGRATED ALLOY CRANK

PAINTED/POLISHED DOUBLE- WALL ALLOY RIMS

ALLOY CALIPER BRAKE

SHIMANO DYNAMO FRONT HUB

PREMIUM CHROME

700 x 40c CITY TIRES

SHIMANO REVO TWIST SHIFTER

SPANNINGA HALOGEN HEADLIGHT

ALLOY REAR RACK

CUSTOM BELL

AMSTERDAM

AMSTERDAM ORIGINAL 3i

MEN’S / CHARCOAL METALLIC / 3-SPEED

AMSTERDAM ORIGINAL 3i

MEN’S / DARK RED METALLIC / 3-SPEED

MEN’S / BLUE METALLIC / 3-SPEED

ORIGINAL 3i

A stylish, streamlined Dutch bike with Amsterdam-signature features: comfortable and efficient patented Flat Foot Technology®, full chainguard and matching painted fenders. Stunning in its simplicity, yet playful with its palette.

AMSTERDAM ®

Thank you for making such a

perfect bicycle.

- Stefanie D., Electra Facebook Fan

AMSTERDAM ORIGINAL 3i

LADIES’ / ORANGE / 3-SPEED

AMSTERDAM ORIGINAL 3i

LADIES’ / DEEP PINK / 3-SPEED

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

FULL CHAINGUARD AND INTEGRATED ALLOY CRANK

MATCHING FULL FENDERS

ALLOY CALIPER BRAKE

SHIMANO REVO TWIST SHIFTER

PAINTED/POLISHED DOUBLE-WALL ALLOY RIMS

700 x 40c CITY TIRES

AMSTERDAM ORIGINAL 3i

LADIES’ / SPRING GREEN / 3-SPEED

LADIES’ / CREAM / 3-SPEED

AMSTERDAM

® ORIGINAL 3i

New Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology®

FRAME

Hi-Ten Steel Unicrown, Curved/Tapered Leg

4130 Chromoly, Unicrown; Tapered, Radiused Leg

Hi-Ten Steel Unicrown, Curved/Tapered Leg

FORK

1 1/8” Steel Threaded

HEADSET

Sealed Cartridge 68mm/116mm

BOTTOM BRACKET

Painted Double-Wall Alloy 36h

Polished Double-Wall Alloy 36h

Painted or Polished Double-Wall Alloy 36h

Polished Double-Wall Alloy 36h

RIMS

14 Gauge Stainless/Brass Nipples

SPOKES

Shimano Nexus Dynamo w/Roller Brake 36h

Shimano Nexus Dynamo 36h

Alloy Low Flange Nutted 36h

FRONT HUB

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Shimano Nexus 8-Speed Internal w/Roller Brake 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

REAR HUB

City 700 x 40c (Cream Color on Bohemia)

City 700 x 40c w/Kevlar® Puncture-Resistant Casing

City 700 x 40c

City 700 x 40c (Cream Color on Select Models)

TIRES

Forged Alloy 170mm w/Alloy 38T Chainring

CRANKSET

Resin Platform w/Non-Slip Tread

Alloy Platform w/Non-Slip Rubber Tread

Resin Platform w/Non-Slip Tread

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

Shimano Nexus 8-Speed Twist w/Optical Gear Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

SHIFTERS

N/A

FRONT DERAILLEUR

N/A

REAR DERAILLEUR

Shimano 19T

CASSETTE /REAR COG

Taya 1/2”x 1/8” GST Rustproof

CHAIN

Front: Shimano Nexus Roller w/Cooling Fin BR-IM45, Rear: Shimano Coaster

Front/Rear: Shimano Nexus Roller w/Cooling Fin BR-IM45

Front: Cold Forged Alloy Side-Pull Rear: Shimano Coaster

BRAKE

Alloy 4-Finger, Reach Adjustable

LEVERS

Retro Leatherette w/Steel Springs

SADDLE

Classic Alloy Pillar 27. 2mm x 350mm

Butted Alloy Micro Adjust 27.2mm x 350mm

Classic Alloy Pillar 27.2mm x 350mm

SEATPOST

Alloy Custom Bend 24.8” Width/3.5” Rise

HANDLEBAR

Alloy Head, 1 1/8” Steel Quill, 40mm Extension

STEM

Ergo-Shaped Hand-Stitched Leatherette

GRIPS

New Ring Lock Mounts, Full Chainguard, New Coat/Skirt Guards, Painted Steel Fenders, Alloy Rear Rack w/Strap, Spanninga 6V Halogen Front Headlight and Rear Battery-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

New Ring Lock Mounts, Full Chainguard, New Coat/Skirt Guards, ABUS Ring Lock, Painted and Pinstriped Steel Fenders, Alloy Rear Rack w/Strap, Spanninga 6V Halogen Front Headlight and Rear Battery-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

New Ring Lock Mounts, Full Chainguard, New Coat/Skirt Guards, Painted and Pinstriped Steel Fenders, Alloy Rear Rack w/Strap, Spanninga 6V Halogen Front Headlight and Rear Battery-Powered LED Lighting Set, Matching Bell, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

New Ring Lock Mounts, Full Chainguard, Painted and Pinstriped Steel Fenders, Alloy Kickstand, Stainless Steel and Anti-Rust Hardware, Premium Chrome

SPECIAL FEATURES

Specifications and availability are subject to change without notice.

WHEELSET

New Dutch Royal 6061-T6 Aluminum w/Patented Flat Foot Technology®

DRIVETRAIN

COLOR

BRAKING

Men’s: Charcoal Metallic, Dark Red Metallic, Blue Metallic Ladies’: Orange, Cream, Deep Pink, Spring Green

FRAMESET

MODEL

Men’s: Black, Forest Metallic Ladies’: Black, Forest Metallic

SEATING

CLASSIC 3i

Men’s: Black Ladies’: Pearl White

CONTROLS

ROYAL 8i

FASHION 3i

Forget-Me-Not: Yellow Bohemia: Brown

CRUISER

CRUISER Individuality comes standard.

This is the bike that started it all. 20 years ago we launched the company on the idea that we could improve on an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail. 20 years later, our Cruiser collection is all grown up. Choose between an aluminum or steel frame, single or multiple gears, and a variety of styles and accessories that let your true self shine. With so many colors and personalities to consider, you’ll want to be sure to notice the brand new Coaster designs, Ladies’ Fashion models and all-attitude men’s Tank bikes. They’re pretty sweet. Once you’ve decided on your bike, check out Electra apparel and accessories at our premier Electra Personalization Stations or at electrabike.com for more ways to customize your ride.

CRUISER

FASHION Turn sidewalks into runways with these sweet, playful designs. The surprising details and nuances are what make the Electra Fashion bikes unique. There’s a style for every personality and each one features a lightweight aluminum frame and our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep.

KARMA

KARMA 3i

NIGHT OWL

NIGHT OWL 3i

ALUMINUM / LADIES’ / Purple Fade / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

26” x 2.125” TIRES

MATCHING BELL

CLASSIC FORK STRUTS

SHIMANO NEXUS REVO SHIFTER

ALLOY CRANK AND SEALED

ALUMINUM / LADIES’ / BLUE FADE / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

SHIMANO NEXUS REVO SHIFTER

CARTRIDGE BOTTOM BRACKET

ALLOY CRANK AND SEALED

26”x 2.125” TIRES

MATCHING BELL

After a couple of blocks you’ll either forget where you’re going or

CRUISER

BLANC ET NOIR

I’M SUCH A TOWNIE GIRL, I NEVER CONSIDERED BUYING A CRUISER UNTIL I SAW THIS.

I AM IN LUST! - Karen G., Electra Facebook Fan

SUGAR SKULLS BLANC ET NOIR 3i

ALUMINUM / LADIES’ / WHITE / 3-SPEED

CHERIE CHÉRIE 3i 6061-T6 ALUMINUM BOOMERANG FRAME 26” x 2.125” TIRES

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

MATCHING BELL AND VALVE CAPS [CHÉRIE]

SUGAR SKULLS 3i

ALUMINUM / LADIES’ / Hot Pink / 3-SPEED /

SHIMANO NEXUS REVO SHIFTER

GENUINE LEATHER STREAMERS {BLANC ET NOIR}

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

ALUMINUM / LADIES’ / BLACK / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” TIRES

MATCHING BELL

ALLOY CRANK AND SEALED

GENUINE LEATHER STREAMERS

CRUISER

BLACK BETTY MARIPOSA BLACK BETTY 3i

ALUMINUM / LADIES’ / BLACK / 3-SPEED

DAISY MARIPOSA 3i

DAISY 3i

ALUMINUM / LADIES’ / Black / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

26”x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

ALLOY CRANK AND SEALED

6061-T6 ALUMINUM BOOMERANG FRAME

ALUMINUM / LADIES’ / YELLOW FADE / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE 26” x 2.125” TIRES

SHIMANO NEXUS REVO SHIFTER

MATCHING RINGER BELL [DAISY)

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

CLASSIC FORK STRUTS AND GENUINE LEATHER STREAMERS [BLACK BETTY]

CRUISER

WREN

WREN 3i

ALUMINUM / LADIES’ / AUBERGINE / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” TIRES

MATCHING BELL

ALLOY CRANK AND SEALED

GENUINE LEATHER STREAMERS

CRUISER

GYPSY CIRQUE GYPSY 3i

ALUMINUM / LADIES’ / Forest Green / 3-SPEED

PEACE PEACE 3i 6061-T6 ALUMINUM BOOMERANG FRAME 26”x 2.125” TIRES

CIRQUE 3i

ALUMINUM / LADIES’ / PURPLE / 3-SPEED

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

MATCHING BELL, VALVE CAPS AND PEACE SYMBOL SPOKE PATTERN [PEACE]

SHIMANO NEXUS REVO SHIFTER

MATCHING BASKET [GYPSY]

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

ALUMINUM / LADIES’ / CREAM / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

SHIMANO NEXUS REVO SHIFTER

CARTRIDGE BOTTOM BRACKET

ALLOY CRANK AND SEALED

26” x 2.125” TIRES

MATCHING BELL

CRUISER

I need that navajo bike!!! i already have 1 electra bike, another one won’t hurt. :) - Chantele T., Electra Facebook Fan

NAVAJO

NAVAJO 3i

LACE

LACE 3i

ALUMINUM / LADIES’ / COPPER / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

26” x 2.125” TIRES

MATCHING BELL

SHIMANO NEXUS REVO SHIFTER

TASSELS ON SADDLE AND GRIPS

ALLOY CRANK AND SEALED

ALUMINUM / LADIES’ / RED / 3-SPEED

6061-T6 ALUMINUM BOOMERANG FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” TIRES

MATCHING BELL

ALLOY CRANK AND SEALED

GENUINE LEATHER STREAMERS

CRUISER

ATTITUDE Cars. Motorcycles. Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The lightweight aluminum frames and modified components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride. New this year, the Tiger Shark is ready for urban combat and the Mod will take you all the way to London.

I got mine, love, love,

love it. - Kellie B., Electra Facebook Fan

RATROD

RATROD 3i

DELIVERY

DELIVERY 3i

Aluminum / MEN’S / MATTE BLACK / 3-SpeeD

Aluminum / MEN’S / CHICAGO GREY / 3-SpeeD

6061-T6 ALUMINUM STREAM RIDE FRAME W/WOODEN TANK PLATE 6061-T6 ALUMINUM STREAM RIDE FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

26” x 2.125” HOTSTER FLAME TIRES

DICE VALVE CAPS

SHIMANO NEXUS REVO SHIFTER

ALLOY CRANK AND SEALED

ALLOY CRANK AND SEALED CARTRIDGE

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

BOTTOM BRACKET

SHIMANO NEXUS FRONT ROLLER BRAKE W/WOOD SLATS

SHIMANO NEXUS REVO SHIFTER

PAINTED ALLOY FRONT TRAY AND REAR RACK

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

SPINNER BELL

Blank wooden plate available to create custom signage. Go to electrabike.com for details.

CRUISER

TIGER SHARK

TIGER SHARK 3i

Aluminum / MEN’S / MIDWAY GREY / 3-Speed

6061-T6 ALUMINUM BULLET TANK FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

CARTRIDGE BOTTOM BRACKET

ALLOY FENDER STAYS

CLASSIC FORK STRUTS

SHIMANO NEXUS REVO SHIFTER

ALLOY CRANK AND SEALED

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

MATCHING BELL

CRUISER

IF YOU ASK ME, ELECTRA CRUISERS ARE NOTHING LESS THAN

PIECES OF ROLLING ARTWORK. - Dave B., Electra Facebook Fan

MOD

MOD 3i

Aluminum / MEN’S / BLACK / 3-Speed

6061-T6 ALUMINUM BULLET TANK FRAME CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY FENDER STAYS

CLASSIC FORK STRUTS

SHIMANO NEXUS REVO SHIFTER

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

ALLOY CRANK AND SEALED

CRUISER

MULHOLLAND

MULHOLLAND 3i

Aluminum / MEN’S / black / 3-Speed

6061-T6 ALUMINUM BULLET TANK FRAME

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

CARTRIDGE BOTTOM BRACKET

ALLOY FENDER STAYS

SHIMANO NEXUS REVO SHIFTER

CLASSIC FORK STRUTS

ALLOY CRANK AND SEALED

26”x 2.35” VINTAGE DIAMOND BALLOON TIRES

CRUISER

STRAIGHT 8

STRAIGHT 8 3i

Aluminum / MEN’S / black Satin / 3-Speed

HYDROFORMED 6061-T6 ALUMINUM FRAME SHIMANO NEXUS REVO SHIFTER 24”x 3.0” FATTI-O TIRES

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

EIGHT BALL VALVE CAPS LED Bullet Light not included, available as an accessory item. Contact your local Electra dealer or visit electrabike.com

Aluminum

’S

-S

peed

Ed was constantly inventing and innovating new cars, new trikes and new bikes. We believe Ed would be pleased to find that his namesake is the coolest of cool bikes.

CRUISER

SPARKER SPECIAL

Ed “Big Daddy” Roth was, to many, the consummate artist, free-spirited maverick of Southern California’s car culture of the 1950s through the ‘90s. His Rat Fink grinning, fly-pestered image is an icon of the Southern California car scene and beatnik years.

Aluminum / MEN’S / RED / 3-Speed

SPARKER SPECIAL 3i

Aluminum / MEN’S / SLATE GREY / 3-Speed

RA T

Aluminum

’S

ET AL

-S

peed

SPARKER SPECIAL 3i

RAT FINK / GHOSTRIDER

6061-T6 ALUMINUM CLASSIC FRAME SHIMANO NEXUS REVO SHIFTER

EXTRA-STRETCHED HYDROFORMED 6061-T6 ALUMINUM FRAME EXTRA LONG CHROME PLATED TRIPLE CLAMP FORK

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

SHIMANO NEXUS REVO SHIFTER

24”x 3.0” FATTI-O TIRES

DICE VALVE CAPS [RAT FINK]

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

26”x 2.125” RETRORUNNER FRONT TIRE AND 24”x 3.0” FATTI-O REAR TIRE

CRUISER

CLASSIC Classic yes. Traditional, no. While these Cruisers have the soul of an American icon, their personalities are all Electra. The colors, accents and designs are like nothing else on the road and our patented Flat Foot Technology® sets them even farther apart with a smooth, comfortable ride. Many years ago Electra broke barriers by putting flowers on our bikes and changing frame designs. And we’re still pushing the envelope with the lightweight aluminum frames of the updated -S

Hawaiis, all-new Coasters, and the super popular Super Deluxe. The Cruiser and Cruiser Customs also get an updated look with new colors and added details,

ET AL

because even the Classics aren’t immune to progress.

’s

CRUISER CUSTOM

Just got my first one… CU

joy.

MEN’S / GReY / DARK GReY / 3-Speed

CRUISER CUSTOM 3i

’S

-S

peed

- Thomas H., Electra Facebook Fan

CLASSIC STEEL FRAME

SRAM I-MOTION 3-SPEED W/COASTER BRAKE

SRAM I-MOTION TWIST SHIFTER

PAINTED ALLOY RIMS

26”x 2.125” CLASSIC KNOBBY TIRES

PAINTED FENDERS

CRUISER

CRUISER CUSTOM 3i

LADIES’ / STRAWBERRY / CREAM / 3-Speed

LADIES’ / GOLD / PEARL WHITE / 3-Speed

CRUISER CUSTOM 3i

LADIES’ / LAVENDER / PURPLE / 3-Speed

CLASSIC STEEL FRAME / SRAM I-MOTION 3-SPEED WITH COASTER BRAKE 26”x 2.125” CLASSIC KNOBBY TIRES / PAINTED FENDERS

SRAM I-MOTION TWIST SHIFTER

PAINTED ALLOY RIMS

CRUISER

Just bought a Cruiser…

an AMAZING BIKE, THANK YOU SO MUCH! CRUISER 1

(24” WHEELS) MEN’S / BLACK SATIN / SINGLE-Speed

CRUISER 1

- Jen H., Electra Facebook Fan

CRUISER 1

MEN’S / BLACK SATIN / SINGLE-Speed / ALSO AVAILABLE IN TALL

MEN’S / MATTE KHAKI / SINGLE-Speed

CRUISER1

CRUISER 1 CLASSIC STEEL FRAME

SINGLE-SPEED W/COASTER BRAKE

ALLOY RIMS

MEN’S / BLUE / SINGLE-Speed

26”x 2.125 ” CLASSIC KNOBBY TIRES

CRUISER 1

MEN’S / SILVER / SINGLE-Speed

-S

peed

CRUISER

CRUISER 1

S’

(24” WHEELS) LADIES’ / SEAFOAM / SINGLE-Speed

CRUISER 1

(24” WHEELS) LADIES’ / PINK / SINGLE-Speed

LADIES’ / SEAFOAM / SINGLE-Speed

CRUISER 1

LADIES’ / LAVENDER / SINGLE-Speed

CRUISER 1

LADIES’ / PEARL WHITE / SINGLE-Speed

CRUISER 1

LADIES’ / ORANGE / SINGLE-Speed

S’

-S

peed

CRUISER 1

CRUISER 7D

(24” WHEELS) men’s / black satin / 7-Speed

CRUISER 7D

MEN’S / BLACK SATIN / 7-Speed

CRUISER7D

CRUISER 7D CLASSIC STEEL FRAME

SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T GEARING

MEN’S / SILVER / 7-Speed

SHIMANO REVO TWIST SHIFTER

ALLOY LINEAR-PULL BRAKES

ALLOY RIMS

26”x 2.125” CLASSIC KNOBBY TIRES

CRUISER

I just want to say Electra bikes are the very best! I have back problems and riding my Electra beach cruiser eases the pain and I get exercise at the same time. Don’t be fooled by any other. A dear friend gave me a BIKE FROM ANOTHER MAKER, but I am not able to bear the pain after just a short ride. Needless to say,

nothing beats an Electra. - Stacy K., Electra Facebook Fan

CRUISER 7D

LADIES’ / PINK / 7-Speed

CRUISER 7D

(24” WHEELS) LADIES’ / seafoam / 7-Speed

CRUISER 7D

LADIES’ / PEARL WHITE / 7-Speed

CRUISER 7D

LADIES’ / SEAFOAM / 7-Speed

CRUISER

COASTER 1

ALUMINUM / MEN’S / BLACK SATIN / SINGLE-SPEED

COASTER 1

COASTER1

Aluminum / MEN’S / CLAY / SINGLE-Speed

Bring your sunscreen, because you’ll be coasting all day on this lightweight aluminum cruiser. The all-new designs give the Coasters a fresh new look while the custom bend handlebars, fenders and our Flat Foot Technology® make for one sweet ride. Available in single, 3-speed and 7-speed. COASTER 1 LIGHTWEIGHT 6061-T6 ALUMINUM FRAME

SINGLE-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

ALLOY SEAT POST

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

aluminum / LADIES’ / WHITECAP / SINGLE-SpeEd

COASTER 1

Aluminum / LADIES’ / Sun Yellow / SINGLE-SpeEd

CRUISER

COASTER3i

COASTER 3i

Aluminum / MEN’S / Liquid Silver / 3-SpeED

COASTER 3i

Aluminum / LADIES’ / GOLD / 3-SpeEd

COASTER 3i

Aluminum / MEN’S / ATLANTIC BLUE / 3-SpeED

COASTER 3i

Aluminum / LADIES’ / GREEN FLASH / 3-SpeEd

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME SRAM I-MOTION TWIST SHIFTER

SRAM I-MOTION 3-SPEED W/COASTER BRAKE

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

ALLOY SEAT POST

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

CRUISER

I was tired of my old mountain bike and being slumped over, so not much riding was going on.

Then I got the bug to get a cruiser. i just bought a coaster in may and now the whole family goes on evening bike rides. - Anna D., Electra Facebook Fan

COASTER 7D

Aluminum / MEN’S / dark grey / 7-SpeED

Aluminum / ladieS’ / pearl white / 7-SpeED

COASTER 7D

COASTER 7D LIGHTWEIGHT 6061-T6 ALUMINUM FRAME ALLOY SEAT POST

SHIMANO TX-35 7-SPEED W/MEGARANGE 14-34T GEARING

26”x 2.125” RETRORUNNER TIRES

PAINTED FENDERS

COASTER 7D

Aluminum / MEN’S / deep sea green / 7-SpeED /

SHIMANO REVO TWIST SHIFTER

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

Aluminum / ladieS’ / bali blue / 7-SpeED

Aluminum

S’

-S

Aluminum

’s

AV Y

-S

SUPER DELUXE

6061-T6 ALUMINUM CLASSIC FRAME ALLOY RIMS

REAR RACK

SHIMANO NEXUS INTERNAL 3-SPEED W/COASTER BRAKE

CLASSIC FORK STRUTS

ALLOY FENDER STAYS

SHIMANO NEXUS REVO SHIFTER

26”x 2.125” RETRORUNNER TIRES

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

PAINTED

CRUISER

HAWAII 1/3i (24” WHEELS) ALUMINUM / LADIES’ / PURPLE METALLIC / single-SPEED or 3-SPEED

HAWAII 1/3i

ALUMINUM / LADIES’ / PURPLE METALLIC / single-SPEED or 3-SPEED

HAWAII

HAWAII 1/3i

ALUMINUM / LADIES’ / emerald METALLIC / single-SPEED or 3-SPEED

If you can’t make it to the islands, bring the islands to you. The Hawaii Cruiser features beautiful hibiscus flowers across the lightweight aluminum frame, saddle, tasseled grips and bell. One ride and you’ll definitely feel the aloha spirit. HAWAII 1/3i

ALUMINUM / LADIES’ / RED / single-SPEED or 3-Speed 6061-T6 ALUMINUM CLASSIC FRAME

HAWAII 1/3i

SINGLE-SPEED OR SRAM I-MOTION 3-SPEED W/COASTER BRAKE

Aluminum / LADIES’ / BLUE METALLIC / single-SPEED or 3-SpeEd

SRAM I-MOTION TWIST SHIFTER

26”x 2.125” BLOSSOM TRAIL WHITEWALL TIRES [24”x 2.125” STRAT-O-BALLOON WHITEWALL TIRES ON 24”]

ALLOY CRANK AND SEALED CARTRIDGE BOTTOM BRACKET

PAINTED ALLOY RIMS

HAWAII CUSTOM GRIPS AND HAWAII CUSTOM BELL

CRUISER

HAWAII 1/3i (24” WHEELS) Aluminum / LADIES’ / PINK / single-SPEED or 3-SpeEd

HAWAII 1/3i

Aluminum / LADIES’ / PINK / single-SPEED or 3-SpeEd

HAWAII 1/3i

ALUMINUM / LADIES’ / LIME METALLIC / single-SPEED or 3-SPEED

COASTER 7D

SUPER DELUXE 3i

KIDS’ 16”

KIDS’ 20”

TOWNIE KIDS’ 20” 7D

MODEL

Red, Slate Grey

Chicago Grey

Men’s: Grey/Dark Grey, Blue/Dark Blue, Black/Olive Metallic Ladies’: Gold/Pearl White, Strawberry/Cream, Lavender/Purple

Men’s: Black Satin*, Silver, Blue, Matte Khaki Ladies’: Seafoam*, Pink*, Blue, Pearl White, Lavender, Orange

Men’s: Black Satin, Silver Ladies’: Seafoam, Pink, Pearl White

26”: Pink, Purple Metallic, Red, Lime Metallic, Blue Metallic 24”: Pink, Purple Metallic

Men’s: Black Satin, Clay Ladies’: Sun Yellow, Whitecap

Men’s: Liquid Silver, Atlantic Blue Ladies’: Green Flash, Gold

Men’s: Dark Grey, Deep Sea Green Ladies’: Pearl White, Bali Blue

Men’s: Navy/Cream Ladies’: Aqua/Cream

Mini Rod Boys’: Black, Red Hawaii Girls’: Pink, Purple Metallic

Various, Refer to Catalog Page

Boys’: Black Girls’: Lilac

COLOR

FRAME

New Boomerang 6061-T6 Aluminum w/Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Bullet Tank and Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Top Tube and Patented Flat Foot Technology®

6061-T6 Aluminum w/Hydroformed Top Tube

Stream Ride 6061-T6 Aluminum w/Patented Flat Foot Technology®

Classic 6061-T6 Aluminum w/Patented Flat Foot Technology®

Stream Ride 6061-T6 Aluminum w/ Wooden Tank Plate and Patented Flat Foot Technology®

Classic Steel w/Patented Flat Foot Technology®

Classic Hi-Ten Steel w/Patented Flat Foot Technology®

Classic 6061-T6 Aluminum w/Patented Flat Foot Technology®

Classic Steel

Classic Steel w/Patented Flat Foot Technology®

6061-T6 Aluminum w/Patented Flat FootTechnology®

FRAME

Steel Unicrown (some models w/Classic Fork Struts*)

Steel Unicrown w/Classic Fork Struts

Steel Unicrown Straight Blade

Extra Long Triple Clamp Steel

Steel Unicrown

Steel Unicrown Straight Blade

Steel Unicrown

Steel Unicrown w/Classic Fork Struts

Steel Unicrown

Hi-Ten Steel Unicrown, Straight Tapered Leg

FORK

1” Steel Threaded

1 1/8” Steel Threadless

1” Steel Threaded

HEADSET

Sealed Cartridge

9-PC Loose Ball

Sealed Cartridge

9-PC Loose Ball

Steel 3 Piece

BOTTOM BRACKET

Painted Alloy

Ghostrider: Polished Alloy Rat Fink: Painted Alloy

Painted Alloy

Painted Alloy/Alloy

Alloy

Painted Alloy

Alloy

Painted Alloy

Painted Alloy w/machined sidewalls

RIMS

14 Gauge Stainless Steel/ Brass Nipples (some models with powdercoat finish*)

14 Gauge Stainless Steel/ Brass Nipples

14 Gauge Powdercoated Stainless Steel/Brass Nipples

14 Gauge Stainless Steel/ Brass Nipples

SPOKES

Alloy 36h

Shimano Nexus HB-IM40 w/Roller Brake Alloy 36h

Steel 36h

Alloy 36h

Alloy 28h

Alloy 36h

Alloy Low Flange 28h Nutted

FRONT HUB

REAR HUB

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Coaster 36h

Alloy 36h

1: Coaster 36h 3: SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Coaster 36h

SRAM i-Motion 3-Speed Internal w/Coaster Brake 36h

Alloy 36h

Shimano Nexus 3-Speed Internal w/Coaster Brake 36h

Coaster 28h

Coaster 36h

Alloy Low Flange 28h Nutted

REAR HUB

TIRES

RetroRunner, Blossom Trail or Hotster* 26”x 2.125”

Electra Vintage Diamond 26”x 2.35” (Cream on Tiger Shark)

Electra Fatti-O 24’’x 3”

Electra Hotster 26”x 2.125”

Front: RetroRunner 26”x 2.125” Rear: Fatti-O 24”x 3”

Vintage Diamond Balloon 26”x 2.35” (Cream}

Classic Knobby 26”x 2.125”

26”: Classic Knobby 26”x 2.125” 24”: Classic Knobby 24”x 2.125” (Whitewall on Ladies’)

Classic Knobby 26”x 2.125” (Whitewall on Ladies’)

26”: Blossom Trail 26”x 2.125” 24”: Strat-O-Balloon 24”x 2.125” (Whitewall)

RetroRunner 26”x 2.125” (Whitewall on Ladies’)

Mini Rod: Hotster 16”x 2.125” Hawaii: Blossom Trail 16”x 2.125”

RatRod, Sparker, Betty: Hotster 20”x 2.125”; Chérie, Hawaii: Strat-O-Balloon 20”x 2.125”

Electra 20”x 2.125” Semi-Slick

TIRES

CRANKSET

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Classic Steel One Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

Electra Custom Alloy 3-Piece w/44T Chainring/Double Chainguards

Electra Custom Alloy 3-Piece

Classic Steel One Piece

Forged Alloy 152mm w/40T Chainring/Double Chainguards

CRANKSET

Electra Retro

Alloy Platform

Electra Retro

Deluxe Block

Alloy Cage w/Rubber Inserts

Electra Retro

Deluxe Block

Resin Barefoot

Electra Retro

Resin

PEDALS

Shimano Revo 3-Speed Twist w/Optical Gear Display

SRAM i-Motion 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Display

1: N/A 3: SRAM i-Motion 3-Speed Twist w/Optical Gear Display

N/A

SRAM i-Motion 3-Speed Twist w/ Optical Gear Display

Shimano Revo 7-Speed Twist w/Optical Display

Shimano Revo 3-Speed Twist w/Optical Gear Display

N/A

Shimano Revo 7-Speed Twist w/Optical Gear Display

SHIFTERS

FRONT DERAILLEUR

N/A

FRONT DERAILLEUR

REAR DERAILLEUR

N/A

Shimano Tourney TX-35

N/A

Shimano Tourney TX-35

N/A

Shimano FT-30 7-Speed

REAR DERAILLEUR

CASSETTE/REAR COG

22T

20T

22T

Shimano 14-34T

22T

Shimano 14-34T

22T

16T

18T

Shimano 7-Speed 14-28T

CASSETTE/REAR COG

CHAIN

KMC 1/2 x 1/8 Nickel Plated

KMC 410 Rustproof

KMC 410

KMC Z51

KMC 410

KMC Z51

KMC 410

Shimano Coaster

Front: Shimano BR-IM45 Roller Rear: Shimano Coaster

SRAM Coaster

Coaster

Alloy Linear Pull

1: Coaster 3i: SRAM Coaster

Coaster

SRAM Coaster

Alloy Linear Pull

Shimano Coaster

Coaster

KMC Z51 7-Speed 1/2”x 3/32” Alloy Linear-Pull

CHAIN

BRAKE

N/A

Alloy

N/A

Alloy

N/A

Alloy

N/A

Alloy Reach Adjustable

LEVERS

Electra Comfort with Matching Design w/Double-Coil Springs

Electra Low Profile w/Double-Coil Springs

Rat Fink: Electra Flame Bucket w/Double-Coil Springs Ghostrider: Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Double-Coil Springs

Perforated Low Profile w/Double-Coil Springs

Electra Low Profile w/Double-Coil Springs

Electra Comfort w/Elastomer Springs

Electra Comfort w/Elastomer Springs and Hawaii Design

Electra Comfort w/Elastomer Springs

Electra Low Profile w/Double-Coil Springs

Electra Kids Comfort w/Elastomer Springs and Flame Design (Mini Rod) or Hawaii Design (Girls’)

RatRod, Sparker, Betty, Chérie: Electra Kids w/Double-Coil Springs; Hawaii: Electra Kids w/Elastomer Springs

Ergonomic w/Shock-Absorbing Elastomers

SADDLE

Classic Alloy Pillar

Classic Steel Pillar

Classic Alloy Pillar

Classic Steel Pillar

Alloy 27.2mm x 250mm

SEATPOST

HANDLEBAR

Electra Café

Electra Bullhorn (Mulholland) Electra Café (Mod, Tiger Shark)

Electra Attitude

Electra Bullhorn

Electra Alloy Bullhorn

Electra Café

Electra Bullhorn

Electra Café

Men’s: Electra Bullhorn Ladies’: Electra Café

Electra Bullhorn

Electra Kids Cruiser Bar

Alloy Custom Bend 21.0” Width/5.0” Rise

HANDLEBAR

STEM

Alloy Classic

Polished Alloy Classic

Threadless 4-Bolt

Alloy Classic

Polished Alloy Classic

Alloy Classic

Alloy

Forged Alloy 22.2mm Quill, 40mm Extension

STEM

GRIPS

Various, Coordinated to Bike

Hand-Stitched

Electra Custom

Rat Fink: Electra Rat Fink Ghostrider: Electra Custom

Electra RatRod Flame

Electra Custom

Comfort Kraton

Hand-Stitched w/Tassels

Comfort Kraton

Hand-Stitched

Electra Kraton

RatRod, Hawaii: Electra Kraton; Sparker, Chérie: Electra HandStitched

Hand-Stiched

GRIPS

Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware & Bell. Some Models Include: Wicker Basket, Custom Valve Caps, Bar-End & Saddle Tassels. *Refer To Catalog Page For Details

Painted Fenders, Alloy Fender Stays, Integrated Kickstand, and Stainless Steel and AntiRust Hardware Tiger Shark: Ding Dong Bell

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Checker Rear Rim, 8-Ball Valve Caps

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware Rat Fink: Dice Valve Caps

Painted Fenders, Dice Valve Caps, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Stubby Rear Fender, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Painted Alloy Front Tray and Rear Rack with Wood Slats, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware, Spinner Bell

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Integrated Kickstand, Stainless Steel and Anti-Rust Hardware, Hawaii Design Saddle, Hawaii Grips w/ Tassels, Hawaii Bell

Painted Fenders, Integrated Kickstand and Stainless Steel and Anti-Rust Hardware

Rear Rack, Painted Fenders, Integrated Kickstand, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Training Wheels, and Stainless Steel and Anti-Rust Hardware

Painted Fenders, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

Internal Cable Routing, Alloy Kickstand, and Stainless Steel and Anti-Rust Hardware

SPECIAL FEATURES

FORK

HEADSET

FRONT HUB

SHIFTERS

LEVERS SADDLE

SEATPOST

SPECIAL FEATURES

*Also available in 24”

BRAKE

Men’s Black also available in 24” and Tall Frames

Specifications and availability are subject to change without notice.

FRAMESET

COASTER 3i

Matte Black

WHEELSET

COASTER 1

Rat Fink: Metal Flake Green Ghostrider: Black

DRIVETRAIN

HAWAII 1/3i (26”/24”)

CRUISER 7D

BRAKING

CRUISER 1 (26”/24”)

CRUISER CUSTOM 3i

SEATING

FRAMESET WHEELSET

DELIVERY 3i

Black Satin

PEDALS

DRIVETRAIN

SPARKER SPECIAL 3i

Mod: Black Tiger Shark: Midway Grey Mulholland: Black/Red

SPOKES

BRAKING

RATROD 3i

Various, Refer to Catalog Page

RIMS

SEATING

RAT FINK 3i/ GHOSTRIDER 3i

STRAIGHT 8 3i

COLOR

BOTTOM BRACKET

CONTROLS

BULLET TANK 3i MODELS

LADIES’ FASHION 3i MODELS

MODEL

CONTROLS

CRUISER

KIDS’

KIDS’ Best. Bike. Ever.

For a kid, a cool bike is pretty much as good as it gets. Sure, there’s the rare kid with a pet iguana or a dad that drives a monster truck, but riding down the block with an awesome bike is one of the best feelings in the world. And awesome is what Electra is all about. The first thing you’ll notice about the kids bikes is the Electra style. They’re like munchkin versions of our adult bikes that come in single-speed Cruisers and 7-speed Townies. But what sets Electra apart from the pack is the patented Flat Foot Technology®. Available on all 20” models, it ensures proper leg extension and no tippy-toe stops because kids can put their feet flat on the ground without having to stand up. In addition, our specially designed kid-sized saddles, handlebars and grips help guarantee perfect fit while our adjustable frame design accommodates major growth spurts. Parents will appreciate the rustproof stainless steel hardware, alloy rims, and thud-resistant steel chainguards and fenders. They’re also available in 16” Cruisers with removable training wheels because it’s never too early to get in on the awesome.

MINI ROD KIDS’ 1

(16” WHEELS)

BOYS’ / Black / SINGLE-Speed

MINI ROD KIDS’ 1

(16” WHEELS)

BOYS’ / Red / SINGLE-Speed

KIDS’ 16”

HAWAII KIDS’ 1

CRUISER STEEL FRAME TRAINING WHEELS

(16” WHEELS)

SINGLE-SPEED W/COASTER BRAKE

HAWAII KIDS’ 1

Girls’ / Pink / SINGLE-Speed

ALLOY RIMS, FRONT HUB, SEAT CLAMP AND STEM

16”x 2.125” BLOSSOM TRAIL TIRES [HAWAII] OR 16”x 2.125” HOTSTER TIRES [MINI ROD]

(16” WHEELS)

Girls’ / PURPLE METALLIC / SINGLE-Speed

KIDS’

My six year old has a 16” Hawaii, and my ten year old has an adult-size townie. The little one used to fall sometimes turning corners on cheaper bikes,

KIDS’ 20”

SPARKER SPECIAL KIDS’ 1

(20” WHEELS) BOYS’ / RED / SINGLE-Speed

SHE NEVER FALLS ON THE HAWAII.

HAWAII KIDS’ 1

(20” WHEELS) Girls’ / Pink / SINGLE-Speed

HAWAII KIDS’ 1

(20” WHEELS) Girls’ / PURPLE METALLIC / SINGLE-Speed

It’s also holding up really well ON long rides. - Judi G., Electra Facebook Fan

KIDS’ 20” Let’s kids be kids and enjoy all the quality and design details of our adult SPARKER SPECIAL KIDS’ 1

RATROD KIDS’ 1

(20” WHEELS) BOYS’ / BLUE / SINGLE-Speed

(20” WHEELS) Boys’ / Matte BLACK / SINGLE-SPEED

bikes, plus the benefits of Electra’s patented Flat Foot Technology®.

CHÉRIE KIDS’ 1

(20” WHEELS) GIRLS’ / HOT PINK / SINGLE-SPEED

BETTY KIDS’ 1 (20” WHEELS)

CRUISER STEEL FRAME CLAMP

Girls’ / BLACK / SINGLE-SPEED

SINGLE-SPEED W/COASTER BRAKE

ALLOY STEM AND KICKSTAND

ALLOY RIMS, FRONT HUB AND SEAT

20”x 2.125” STRAT-O-BALLOON TIRES [CHÉRIE, HAWAII]

OR 20”x 2.125” HOTSTER TIRES [RATROD, SPARKER SPECIAL, BETTY]

111

CRUISER

KIDS’ TOWNIE Modern Electra style and all the benefits of patented Flat Foot Technology®

S’

0”

)

Aluminum

oys

’/

Black

-S

peed

S’

0”

)

Aluminum

’/

-S

peed

in a lightweight aluminum 7-speed offering.

LIGHTWEIGHT 6061-T6 ALUMINUM FRAME AND HANDLEBAR

Q/R SEAT CLAMP

SHIMANO FT-30 7-SPEED

SHIMANO REVO TWIST SHIFTER

20”x 2.125” SEMI-SLICK STREET TIRES

LINEAR-PULL BRAKES

ALLOY CRANK W/DOUBLE CHAINGUARD

ALLOY RIMS, SEATPOST

Special Thanks to Hard Rock Hotel San Diego, Photography by Brian Kuhlmann and Mark Clifford. More at electrabike.com

USA HeadQuarters Electra Bicycle Company®, LLC. 3275 Corporate View Vista, CA 92081 Tel 760-607-2453 Order line 800-261-1644 Fax 760-598-7350 www.electrabike.com www.facebook.com/ElectraBicycleCompany

Europe Electra Bicycle Company® GmbH Hamburg, Germany Tel +49 40 55 00 60 60 Fax +49 40 55 00 60 629 yes@electrabike.com www.electrabike.de

Canada Revolution Sport Supply, Inc. #15, 5656 10th Street NE Calgary, Alberta T2E 8W7 Tel 403-569-2686 Toll free 877-809-2453 www.revolutionss.com

AUSTRALIA Southcott Cycle Division 34 Hinkler Rd. Mordialloc, Victoria, Australia 3195 Tel +61 (0)3 9580 7388 Toll Free 1 800 805 024 www.southcottcycles.com.au

JAPAN Rainbow Products Japan 8096 Ohba Fujisawa Kanagawa Japan 251-0861 Tel +81 (0)466 47 8885 www.electra-bike.jp

for our complete list of dealers and international distributors please visit electrabike . com

Flat Foot Technology®, Amsterdam®, Ticino®, Townie®, Verse®, Stream Ride® and Way to Roll™ are trademarks of Electra Bicycle Company®, LLC. Specifications and availability are subject to change without notice. Always wear a helmet. ©2012 Electra Bicycle Company®, LLC. All rights reserved. Printed in the USA.