Paul Rand’s Final Logo
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An Online Print Outsourcing Company (1999-‐2002)
“Servador” “Service” + “Vendor”
• Service + Vendor • Goal of logo -‐ Have a single -‐ bold expression • Paul Rand dislike the visual combinaDon broke name into 2 lines • Ensure the legibility of the name
SERV ADOR
• He found unique graphic ways of bringing together leMers that happen to be siNng together in a word • Ex. His logos – IBM, EF, and Yale
Paul Rand ‘s Sketching
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• Paul Rand passed away in November 1996 • 9/11
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