NETWORK MARKETING MYTHS & TRUTHS
INTRODUCTION Work at home schemes are generally misunderstood to be money grabbing and frauds, but not all of them are so. You need to get past the old outlook and misconceptions. Network marketing is a viable business opportunity and the first step to success is to translate the myths from the truth.
MYTHS • Almost 90% of Direct Sellers lose money, only the person at the top makes money. • Recruiting is the key to success in Network Marketing. • A majority of the recruits drop off early.
MYTHS • Network marketing is an outdated method of buying and selling products. • Network marketing products are always overpriced.
FACTS • Income in MLM is dependent on effort not position. More than half of direct sellers have reported that their net income from direct selling, after taxes and expenses, is on the upside. • No doubt recruiting is an important element of direct selling but it is not a requirement for individual success. The income is also based on the sale of products and services. 34% direct sellers earn money from their own sales and not from the sale recruits.
FACTS • Almost 70% network marketers who have been recruited for less than a year claim that they are very or extremely likely to continue as a direct seller in future. • More and more people are getting involved in direct selling to earn a supplemental income, taking advantage of the flexibility of time, as well as socialize with friends.
FACTS • The decision to sell a product through network marketing is taken considering certain factors. No doubt direct selling products are priced on the higher side but the acceptance level is higher as the product is based on value addition and personalized service.
CONCLUSION Network Marketing does have its fair share of problems but they mainly revolve false and misleading information. However, you should not let these false beliefs stop you from considering a network marketing business. You can achieve success if you gain a solid understanding of the industry, choose a company carefully, find a quality sponsor, and commit time and effort to your business.
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