Bose L1速 COMPACT introduction.
12-02-2009
MUSICIANS PLAYING TO AN AUDIENCE UP TO 500 PEOPLE REPRESENT 80% MARKET BOSE速 L1速 PORTABLE LINE ARRAY SYSTEM
THE LIVE MUSIC AMPLIFICATION MARKET
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS. TO MUCH EQUIPMENT EXCESSIVE REVERBERATION LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX IRREGULAR DISPERSION MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS. TO MUCH EQUIPMENT EXCESSIVE REVERBERATION LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX IRREGULAR DISPERSION MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS. TO MUCH EQUIPMENT EXCESSIVE REVERBERATION LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX IRREGULAR DISPERSION MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS. TO MUCH EQUIPMENT EXCESSIVE REVERBERATION LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX IRREGULAR DISPERSION MISMATCH OF WHAT YOU SEE AND HEAR
PROBLEMS MUSICIANS FACE USING CONVENTIONAL PA SYSTEMS. TO MUCH EQUIPMENT EXCESSIVE REVERBERATION LOSS OF ARTISTIC CONTROL AND CLARITY OF MIX IRREGULAR DISPERSION MISMATCH OF WHAT YOU SEE AND HEAR
THESE CHALLENGES WERE MET WITH THE INVENTION OF THE L1® Cylindrical radiator loudspeaker technology Concentrated sound waves maintain level over much longer distance then traditional PA. More consistent sound field by spreading the sound 180º
THE L1 SYSTEMS ARE PLACED BEHIND THE MUSICIANS. THE MUSICIANS AND AUDIENCE SHARE THE SAME SOUND FIELD.
L1速 SYSTEMS AN INNOVATIVE SOLUTION MINIMAL CARGO SPACE MINIMAL SET-UP TIMES INSTRUMENT PRESETS BY STUDIO ENGINEERS TONEMATCH速 RECALLS YOUR SETTING INSTANTLY
Bose L1速 COMPACT introduction.
L1® SYSTEMS AN INNOVATIVE SOLUTION
BY A DISTANCE OF 16 METERS L1® SOUND LEVEL IS -12dB BY THE SAME DISTANCE CONVENTIONAL SYSTEM IS -24 dB A DIFFERENCE OF 12 dB
LOOK AND LISTEN…
L1® SYSTEMS AN INNOVATIVE SOLUTION THE L1® CREATES ‘MULTI- MONO’ SOUND, MEANING: MUSICIANS AND AUDIENCE SHARE THE SAME SOUND FIELD. AUDIENCE REGAINS THE EYE-EAR CONNECTION WITH THE BAND. RECREATING A LOST QUALITY IN AUDIO AMPLIFYING. THE NATURAL MIX.
THE L1速 SYSTEM, AN INNOVATIVE SOLUTION
A DIFFERENTIATED QUALITY PRODUCT DESERVES A DIFFERENTIATED BUSINESS MODEL WITH A FOCUS ON QUALITY AND SERVICE
IN STORE MATERIALS AND DISPLAYS
Bose L1速 COMPACT introduction.
12-02-2009
IN STORE MATERIALS AND DISPLAYS
Bose L1速 COMPACT introduction.
12-02-2009
IN STORE MATERIALS AND DISPLAYS
Bose L1速 COMPACT introduction.
12-02-2009
IN STORE MATERIALS AND DISPLAYS ON SCREEN PRESENTATION CONTINUOUSLY LOOPED INTRODUCING THE L1 FAMILY BENEFITS
Bose L1速 COMPACT introduction.
12-02-2009
EVENTS
THE 5.L1VE SHOW A NEW WAY TO PRESENT THE BOSE PRODUCT LINE.
5 SYSTEMS 1 LIVE MUSICIAN ONE VIRTUAL BAND
45 MINUTES OF INFOTAINMENT FEATURING RAPPERS, DJ’S, BASS SOLO, ACOUSTIC GUITAR SOLO, ETC. GRAPHICS EXPLAINING THE L1® CONCEPT. 12-02-2009
QUALITY IN BUSINESS WORKING TOGETHER WITH YOUR BOSE BUSINESS CONSULTANT, YOU CREATE A TAILOR MADE SALES AND MARKETING PACKAGE.
AD’S
ONLINE
YOUR SHOP
WORD OF MOUTH EVENTS IN-SHOP POS Bose L1® COMPACT introduction.
12-02-2009
CHALLENGING THE CONVENTIONAL
SELECTIVE DISTRIBUTION EXCLUDES COMPETITION
Bose L1速 COMPACT introduction.
12-02-2009
Expanding the product line.
Bose L1速 COMPACT introduction.
12-02-2009
A NEW OPPORTUNITY…
A NEW L1® SYSTEM THAT …
INTRODUCING THE…
HOLD ON JUST 1 MINUTE…
Bose L1® COMPACT introduction.
12-02-2009
I/O of the L1速 COMPACT
L1 Model II systems Our most advanced system for musicians €2999,- incl. B1 & T1 L1 Model I systems Our most versatile system €1999,- incl. B1
L1 Compact systems Our most portable system €999,T1 ToneMatch audio engine A multichannel audio device designed for use with all L1® systems, offering Advanced tone control technology. €499,-
BOSE’S MARKETING TOOLKIT STRATEGY DRIVE THE VALUE PERCEPTION: BY CREATING “THE BOSE EXPERIENCE” AT THE POINT OF SALE, APPLY SELLING UP BY SELLING DOWN
Bose L1® COMPACT introduction.
12-02-2009
BOSE’S MARKETING TOOLKIT STRATEGY THE L1 COMPACT DISPLAY: INCREASE VISIBILITY OF THE ELEGANT L1® COMPACT FREESTANDING DESIGN AUDIO DEMONSTRATION VIDEO IMPRESSION
Bose L1® COMPACT introduction.
12-02-2009
IN STORE
Bose L1速 COMPACT introduction.
12-02-2009