SUMMER & FALL MEDIA KIT 2021
VENTURE OUTDOORS MEDIA KIT 2021
MISSION STATEMENT
ELEVATING THE EXPERIENCE At VENTURE OUTDOORS we inspire and empower the world’s most curious and passionate travelers to travel more—and travel better. We help to elevate their experience through content and tools that serve them across their entire journey, from dreaming to planning to booking to traveling.
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AUDIENCE VENTURE OUTDOORS MEDIA KIT 2021
DEMOGRAPHICS 54% Male / 46% Female Ages 25-54 / Median age 38 64% Married 52% Parents LIFESTYLE 97% Attend outdoor festivals 72% Own pets PASSIONATE & CURIOUS TRAVELERS Average of 4.5 adventure trips per year 75% Traveled in the past year 90% Plan outdoor activities while traveling 81% Travel 4+ hours to destinations 65% Stay in hotels / B&B’s 80% Travel with spouse or partner 43% Travel with children 90% Regularly take weekend getaways 55% Plan week long (or longer) trips EDUCATION + EMPLOYMENT 95% College educated 64% Homeowners Average household income: $96,000 ESTIMATED READERSHIP 800K
91% Enjoy Hiking
66% Enjoy Biking
57% Enjoy Paddling
51% Compete in Races
76% Enjoy Camping
61% Enjoy Running
52% Enjoy Snowsports
53% Enjoy Fishing
67% Enjoy a Drink by the Fire
FOR ADVERTISING INFORMATION, CONTACT YOUR VENTURE OUTDOORS SALES REPRESENTATIVE
VENTURE OUTDOORS MEDIA KIT 2021
EDITORIAL LINE UP
SUMMER 2021
FALL 2021
Top Destinations for True Adventure Summer Hot Spots that Take Your Breath Away Adventurous & Iconic U.S. Road Trips for Outdoor Play Roaring Rapids & Rodeos Feeling Alive in Alaska A Kayaker’s Dream Venture Mountain Biking Madness Astonishing Lodge and Dude Ranch Expeditions Blue Ridge Mountain Outdoor Excursions Anglers Awe.......Where Dreams Become Reality Bucket List Adrenaline Adventures Hunting, Fishing & Outdoor Shooting Hot Spots (Game On!) Northern Lights Majesty 2021/2022 Newest Products for the Serious Thrill Seeker
Outdoor Advantage: Weapons in the Wilderness Hunting, Fishing & Outdoor Shooting Hot Spots (Game On!) Adirondack Fall Extreme Adventures Best Hikes in America for Fall Foliage Wide Open Spaces Fall’s Purple Mountain Majesties: Jackson Hole, Yellowstone & the Tetons Hiking America in the Crisp Autumn Air Remembering the Great American Outdoors Act: Colorado Feature A New England Fairytale: Invigorating Scenery & Fall Festivities Craft Breweries & Open-Air Wine and Ale Trails for the Seasoned Connoisseur Invigorating Bike Adventures Canoes, Kayaks & Camping: Finding the Very Best Thrill Rides that Fall has to Offer
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VENTURE OUTDOORS MEDIA KIT 2021
NATIONAL RATES CONTENT MARKETING ADDED VALUE: Take your brand’s story to the next level by engaging with our loyal digital audience. The package integrates display, social and native advertising. You can showcase your message and tell your story to readers who turn to us daily online for their dose of inspiration and information on all things related to travel, gear, recreation and the active outdoor lifestyle. PACKAGE INCLUDES: Content Marketing Package Choice of Web Ad Sponsored Post + Boosted Facebook Share (2) Instagram Story Tile Campaigns
RUN 1x Run 2X Run 3X Run 4X Run
FULL PAGE $12,000 $10,500 $ 9,000 $ 8,000
1/2 PAGE $6,500 $5,800 $4,900 $4,600
PUBLISHING CALENDAR ISSUE Summer Fall
AD CLOSE 06/15/21 08/15/21
ON-SALE 07/03/21 09/25/21
1/3 PAGE $5,550 $4,000 $3,150 $2,800
1/4 PAGE $3,190 $2,950 $2,500 $1,950
COVERS Cover 2 Cover 3 Cover 4
$14,780 $14,050 $15,500
These rates and all advertising transactions are subject to the 2021 advertising terms and conditions of Acumen Marketing Group. Total audience includes the print, digital editions, web sessions, email campaigns and social media of the publication.
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VENTURE OUTDOORS MEDIA KIT 2021
AD SPECIFICATIONS
TRIM SIZE 8”X10.5” AD SIZES Spread Full Page 1/2 Horiz. Page 1/2 Horiz. Spread 1/3 Vertical
BLEED LIVE/SAFETY 16.25” x 10.75” 15.5” x 10” 8.25” x 10.75” 7.5” x 10” 8.25” x 5.375” 7.5” x 4.625” 16.25” x 5.375” 15.5” x 4.625” 2.875” x 10.75” 2.125” x 10”
TRIM 16” x 10.5” 8” x 10.5” 8” x 5.125” 16” x 5.125” 2.625” x 10.5”
1/4 Page Passport Section non-bleed only 3.33” x 4.25” DELIVERY OF MATERIALS or QUESTIONS Files may be emailed via Drobox using the link below: https://www.dropbox.com/sh/wil1gslqs548bef/AACKHtEDyFbsp7gI6JWo-6GMa?dl=0 If emailed, or if you have any questions, please contact Stacy Kovatch at stacy@ventureoutdoorsmagazine.com.
SAFETY MARGINS - Print & Digital Replica • Safety: 0.125” from trim on all sides • Binding Method: Perfect Bound • Image Resolution: 300 dpi • Line Screen: 150 dpi • Color Space: CMYK only REQUIRED MATERIAL • PDF/X-1a - the PDF/X-1a must be made from a PostScript file with all fonts and high-resolutionimages embedded. • Ensure that all elements are a minimum of 300 dpi and 100% in size. • We cannot accept files with RGB in color space. • If submitting with position marks, they must be placed outside of bleed area by at least 0.125”. • No color proofs are required. ADVERTISING INFORMATION Chris Stolpe: 727-766-8911 cstolpe@ventureoutdoorsmagazine.com Mark Palau: 727-482-2893 markp@ventureoutdoorsmagazine.com
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