Petroleum Services News - Fall 2013 by Venture Publishing

FALL 2013

PSAC golf tourney tees up scholarships for students 2013 Drilling Activity Forecast Update T H E O F F I C I A L V O I C E O F T H E P E T R O L E U M S E R V I C E S A S S O C I AT I O N O F C A N A D A

FLOOD

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PSAC member company volunteers essential to rebuilding

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Pason field workers help in missing children search

Cultivating Successes

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CONTENTS FA L L 2 0 1 3

Departments MESSAgE FROM thE PRESidEnt in thE FiELd

6 9

News, notes and events from the industry

2013 dRiLLing ACtiVity FORECASt uPdAtE

Slight spike over 2012 levels

PSAC in ACtiOn

Advocacy initiatives from PSAC

BuSinESS MAttERS

Features PitChing in PSAC members and staff on the front lines in post-flood Alberta clean-up

COVER

Innovate Calgary helps oil and gas, hi-tech sector companies grow

MEMBER PROFiLE

Pason Systems signs on to help locate missing children

A LOOk At LEAdERShiP

Up close and personal with PSAC board members Mike Edmonds and Lucas Mezzano

EduCAtiOn At thE FORE

A golf tourney drives up scholarship fund for petroleum services and trade sectors

WWW.PSAC.CA

MESSAGE From the PRESIDENT Building and Planning Ahead

t’s cLeAr From the APPLicAtions

the Petroleum Services Association of Canada (PSAC) received for this year’s PSAC Education Fund scholarships that the future holds a lot of promise for the petroleum services sector. This year, PSAC awarded five regular member scholarships to students across Canada pursuing post-secondary education and the 2013 PSAC Roger Soucy Legacy Scholarship Funded by KPMG to Ryan Kearns, who is pursuing a career in power engineering and has demonstrated outstanding commitment to his community of Lac La Biche, Alberta. The PSAC Education Fund has given over $200,000 in scholarships and grants since its inception over a decade ago. The PSAC Education Fund Golf Classic is the primary fundraiser for PSAC’s scholarship program and, Mark Salkeld, President & ceo yet again, had another successful fundraising effort this year which will enable the Fund to continue to support the development of a labour pool for the petroleum services sector. Supporting the development of a labour pool to address the ongoing labour shortage our industry faces is a key activity for PSAC. PSAC has stepped up our advocacy efforts with both provincial and federal governments to find long-term policy responses that will assist in helping to build a future workforce. PSAC is seeing the results of its efforts. In June, PSAC and the Government of Alberta launched a pilot project which will assist PSAC members in accessing government services and programs related to attracting much needed workers, and will also help PSAC members to navigate the processes involved in federal foreign worker programs. We are also working hard to continue to deliver value to our members on other fronts as well. PSAC will also continue to produce its industry-leading publications and events, to help its members with their business planning needs. On Wednesday, October, 30, 2013 PSAC will hold its annual Industry Insights event. Designed to provide industry representatives with the information they need to plan for the year ahead, this three-part event is comprised of the PSAC Annual General Meeting, the 2014 Canadian Drilling Activity Forecast and the Industry Insights dinner. PSAC will also take the opportunity to update our members on the Working Energy Commitment initiative. Launched in February, this program is being led by PSAC and 12 of our member companies involved in hydraulic fracturing, and aims at increasing public confidence in hydraulic fracturing operations and outlines principles under which its members conduct themselves. PSAC together with representatives from those 12 companies, producers and the regulators have met with community members across Alberta and British Columbia to gather feedback that will help to inform the development of a Hydraulic Fracturing Code of Conduct. This program is already having a positive impact on further opening the lines of communication with local communities about our members’ operations, and we have met with more than 70 community representatives ranging from landowners to local elected officials. The strengthened focus on public outreach and community engagement is an important part of how PSAC is working to champion the interests of all its members, and PSAC looks forward to ongoing communication as that program evolves. We look forward to providing our members with further updates on all of these initiatives and the other great work we are undertaking on their behalf at our Annual General Meeting in October. There’s no doubt that the petroleum services sector will continue to face challenges and tremendous opportunities, but there’s also no doubt that PSAC will continue to provide the leadership, knowledge and advocacy in the year ahead to support our members’ success. Cheers,

Mark Salkeld President & CEO

FALL 2013

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The Petroleum Services Association of Canada is the national trade association representing the service, supply and manufacturing sectors within the upstream petroleum industry. PSAC represents a diverse range of nearly 260 member companies, employing more than 80,000 people and contracting almost exclusively to oil and gas exploration and production companies. PETROLEUM SERVICES ASSOCIATION OF CANADA 1150 800 6TH AVENUE SW CALGARY, AB T2P 3G3 TEL: 403.264.4195 FAX: 403.263.7174 PRESIDENT AND CEO: MARK SALKELD VICE PRESIDENT, COMMUNICATIONS: KELLY MORRISON COMMUNICATIONS COORDINATOR: LINDA ALDRIDGE

PETROLEUM SERVICES NEWS IS PUBLISHED FOR PSAC BY VENTURE PUBLISHING INC. 10259-105 STREET, EDMONTON, AB T5J 1E3 TEL: 780.990.0839 FAX: 780.425.4921 TOLL-FREE: 1.866.227.4276 CIRCULATION@VENTUREPUBLISHING.CA PUBLISHER: RUTH KELLY DIRECTOR OF CUSTOM CONTENT: MIFI PURVIS MANAGING EDITOR: SHELLEY WILLIAMSON CONTRIBUTING WRITERS: ROBIN BRUNET, LISA RICCIOTTI ART DIRECTOR: CHARLES BURKE ASSOCIATE ART DIRECTOR: ANDREA DEBOER ASSISTANT ART DIRECTOR: COLIN SPENCE PRODUCTION MANAGER: BETTY-LOU SMITH PRODUCTION TECHNICIANS: BRENT FELZIEN, BRANDON HOOVER DISTRIBUTION: KAREN REILLY ACCOUNT EXECUTIVES: PEGGY BOGDAN, KATHY KELLEY, DENNIS McCORMACK, RACHELLE WATTS

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IN THE FIELD PSAC Joins the Second Annual Quebec Farmers’ Tour

News, events and activities in the industry

PSAC Members Make the Top 50 List PSAC mEmbErS mAkE uP the majority of the 50 companies listed by revenue in Alberta Oil ‘s annual 100 + 50 Energy Service list. The list boasts 27 PSAC member companies, with several notable stories including Precision Drilling Corp. with the largest capital expenditure budget; Pason Systems Inc. with 2,000 rigs equipped with its devices around the world; and Black Diamond Group Ltd., with a purchase of interests in Australian building companies. Congratulations.

PSAC PArTiCiPATEd for the second time in a tour of oil and gas operations in farming communities in Alberta, for residents and farmers hailing from Quebec. The tour brings together Alberta and Quebec farmers and landowners for an open discussion about impacts of oil and gas operations. In addition to touring a high-tech dairy farm near Rosemary, Alberta, the guests from Quebec toured multistage fracturing equipment in a yard and had a chance to meet with Alberta’s surface rights and farmers’ advocate groups. The July 15 event capped off with a press conference hosted at PSAC’s offices in downtown Calgary.

North American Fatigue Management Program Now Available THE NorTH AmEriCAN FATiguE mANAgEmENT ProgrAm

COMING EVENTS PSAC PRE-DRILLING SEASON MEETING September 12, 2013 Fort St. John, B.C. PSAC ANNUAL GENERAL MEETING October 30, 2013 TELUS Convention Centre Calgary, Alberta 2014 CANADIAN DRILLING ACTIVITY FORECAST October 30, 2013 TELUS Convention Centre Calgary, Alberta PSAC INDUSTRY INSIGHTS DINNER October 30, 2013 TELUS Convention Centre Calgary, Alberta

WWW.PSAC.CA

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ENERGY TECHNOLOGY BLUEPRINT BREAKFAST FORUM December 3, 2013 Westin Hotel Calgary, Alberta STARS & SPURS GALA PRESENTED BY PSAC January 25, 2014 BMO Centre, Stampede Park Calgary, Alberta For more information about PSAC events, visit www.psac.ca/events

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DRILLING ACTIVITY FORECAST UPDATE

Slow and Steady PSAC’S DrIllINg ForECAST ExPECTS CoNTINUED groWTh 0.;.16.; 1?6996;4 .0A6C6AF 3<?20.@A ;B:/2? <3 D299@

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N ITS ThIrD UPDATE to the 2013 Canadian Drilling

Activity Forecast, the Petroleum Services Association of Canada (PSAC) expects to see a three per cent increase over 2012 drilling levels. The revised 2013 forecast estimates a total of 11, 415 wells (rig releases) to be drilled, which represents a slight increase of 15 wells from PSAC’s original 2013 forecast released in early November 2012. PSAC is basing its updated 2013 forecast on average natural gas prices of $3.40 CDN/mcf (AECO) and crude oil prices of US$90/barrel (WTI) and the Canadian dollar averaging (on par with the U.S. dollar) $1. “This updated forecast is a reflection of a continued healthy pace for our industry,” says PSAC President and CEO, Mark Salkeld. “Our forecasted activity levels for this year meet PSAC members’ expectations given they are looking for a steady pace of activity compared to last year, despite experiencing a wetter than normal spring resulting in an extended breakup.” On a provincial basis, the July revision to the April update includes a decrease expected in Alberta from 7,563 to 7,190, representing a five

WWW.PSAC.CA

per cent change. As well, the updated outlook anticipates an uptick in B.C. from 457 wells to 506, an 11 per cent increase, a decrease of activity of six per cent in Saskatchewan to 3,081 wells, as well as a decrease of nine per cent to 613 wells in Manitoba. “There are many factors at play that are having an effect on activity levels,” says Salkeld. “Among those having the biggest impact are ongoing low gas prices, current higher prices for oil and tightening of the differential which has resulted in some uptick in the number of oil wells being drilled as industry shifts the operations toward oil plays. Overall, the expected levels of drilling activity, coupled with increasing efforts to get product to new markets, points strongly to a positive sign for steady growth over the next few years.” PSAC will release the 2014 Canadian Drilling Activity Forecast on October 30 in Calgary. The Canadian Drilling Activity Forecast can be used with the PSAC Well Cost Study to effectively determine potential drilling and completion market sizes, as well as pricing and activity direction. For more information, contact PSAC at info@psac.ca or 403.264.4195.

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Submitted photo

Pitching In by Lisa Ricciotti

PSAC members and staff are on the front lines, post-flood Alberta n ThurSdAy, June 20, Ed Oke found himself flying right into the raging storm. Returning from a business trip to Denver, the vice-president of Human Resources at Calfrac Well Services Ltd. anxiously surveyed the landscape below as his plane approached Calgary. Farmers’ fields lay covered with massive “lakes” that didn’t exist when he left. He’d heard some updates that schools had closed and talk of a mandatory evacuation for parts of the city. Then, as his taxi headed for Calfrac’s corporate headquarters downtown, he caught his first glimpse of the Bow River, flowing furiously at heights he’d never imagined. “That’s when I started thinking, ‘this is not going to be good,’ ” recalls Oke. “And it wasn’t; it got real bad, real fast.”

WWW.PSAC.CA

By the time Oke arrived home at midnight, he’d decided to close Calfrac’s downtown office and put the company’s business continuity emergency response plan into action. On Friday, many other businesses in Calgary’s central business district – headquarters for many of Canada’s oil companies and oil-patch service providers – did the same. Power to the downtown core was cut and the largest evacuation order in the city’s nearly-120-year history came into effect. As 75,000 residents scrambled to find temporary homes, waters rose in the Saddledome, covering the first 10 rows of seating in the home of the Calgary Flames. High River was hit hard and 32 other communities declared states of emergency, including Red Deer, Medicine Hat and Lethbridge, as well as several First Nation reserves. Insurers estimated this catastrophic flood could require $3 billion to $5 billion – or about 20 to 30 times what was paid out for southern Alberta’s 2005 “flood of the century,” which up to now was the second-costliest natural disaster in Canadian history. Despite its magnitude, the southern Alberta flood story will also be remembered as a time when the human spirit shone, when individuals, companies and organizations rallied to help total strangers. And members of PSAC –such as Calfrac, National Oilwell Varco (NOV), Tervita and Trican Well Service, all headquartered in Calgary – were among them. As Mayor Naheed Nenshi asked Calgarians to stay out of downtown, many businesses kept their doors open electronically, giving employees the option of working remotely from home. The first order of business, however, immediately changed from day-to-day operations to ensuring

14 FALL 2013

all staff members were safe and had roofs over their heads, to helping those who didn’t. “At Calfrac, everyone wanted to know what they could do to help,” says Oke. “We realized we had a pool of company vehicles sitting in garages and a lot of employees sitting at home. We decided to put them together and asked for volunteers.” By Tuesday, June 25, Calfrac had eight pickups loaded with volunteers heading out on a clean-up mission. Equipped with masks, gloves, goggles and other personal protective equipment (PPE) to shield them from contaminated waters, mold and other health hazards, volunteers were ready to haul out garbage, rip up basement carpeting, move furniture and wash walls. Calfrac asked employees to create an ad hoc list of people who needed help. Then the company divvied up the list and off the trucks went. “That first day in Elbow Park we didn’t get past the first address on our list; we just kept working our way round the block,” explains Oke. “By the end of the day we were dirty, tired and sore but felt great knowing we’d made a

PetroLeum services news

Submitted photo

volunteers from a number of PsAc member companies were helping with cleanup within days.

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Submitted photo

difference. People were so appreciative.” As Calfrac’s office re-opened the next day, trucks of volunteers headed out again and again. Other employees borrowed PPE supplies from Calfrac and organized relief efforts on their own to help friends and neighbours. “None of us had a real appreciation of the damage until we went out and saw homes covered with mud, watermarks up to ceilings, and piles of destroyed personal belongings,” says Oke. “It was like A Tale of Two Cities. Some areas of Calgary weren’t affected at all, and where life went on as normal it was hard to imagine the devastation in other neighbourhoods. But inside the flooded areas, it was like a war zone.” While floodwaters receded quickly in Calgary, High River was another story. “And there we were, a pressure-pumping services provider with all this pumping equipment,” Oke says. Calfrac brought in a crew from Red Deer equipped with secondary pumps and for nine days, a dozen employees worked around the clock in two rotating shifts. Oke says “They moved a lot of water, 60 million gallons. We estimate Calfrac’s total cost for that project was around $200,000.” Back at the office, Calfrac set up a matching-funds internal fundraiser that resulted in a $15,000 donation to Red Cross. Mike Doepel, an area manager for NOV Wilson Canada’s national field sales and operations, was also away on business as the waters rose. He heard how his Okotoks neighbourhood near the Sheep River was threatened, how everyone was pitching in to help – and then how a neighbour was tragically killed after being thrown from his ATV while checking sandbags. “That really hit me,” says Doepel. “Here’s a man who risked his life – and lost it – to help while I couldn’t do anything. He became my inspiration. I vowed I would help unconditionally with flood relief when I got back, because I was returning home while another man with a wife and six kids wasn’t.” Before returning to Calgary, Doepel still had travel to Houston, where parent company NOV is headquartered. There, he received approval to take NOV Wilson’s “We Care” campaign to all divisions across Canada, increasing fundraising efforts from around 900 employees to 3,500 nationally. Finally back in Calgary, Doepel became the natural leader for company activities already underway and created a succinct catchphrase to

Cleanup was a big part of the volunteers’ efforts.

describe how employees could get involved: Time, Talent and Treasury. “We really wanted to get the message out that everyone can find some way to participate,” Doepel explains. “We set our goal at $200,000, but it’s not just about money. That sum represents a cash equivalent of however people choose to pay it forward – by volunteering their time or their talent or by giving cash or a donation in kind.”

“ NoNe of uS hAd A reAl APPreCiAtioN of the dAmAge uNtil We WeNt out” – ed oKe, viCe-PreSideNt of humAN reSourCeS At CAlfrAC Well ServiCe ltd. By the end of July, NOV’s “We Care” campaign had already passed the half-way point. Cash donations were accumulating from staff across Canada (which will be matched by NOV); client companies had contributed $28,000; volunteers were manning a flood relief information booth every weekend at Crossroads, Calgary’s largest year-round market, collecting donations from the general public; and volunteer work crews

trican volunteers’ efforts included setting up a command centre east of High river. Submitted photo

were pitching in to help in High River and on Siksika First Nation. A barbecue was held for High River residents, where 50 staff showed up with their personal grills to flip burgers and roast hot dogs. And plans were in the works for a NOV Barbecue Week, when 120 locations across Canada would host fundraising barbecues. As well, one of NOV Wilson’s high-profile employees had more than done his part: Tom Jackson, vice-president of business development/ Dreamcatcher oil spill technology (more widely known as Tom Jackson, singer, songwriter, actor and humanitarian) brought together top performers from the Alberta Ballet to Susan Aglukark to Olympian Kaillie Humphries for a sold-out Halo High Water benefit concert and telethon, held August 4 at the Southern Alberta Jubilee Auditorium. “Hopefully that event will raise millions, but we won’t count those proceeds toward our goal,” says Doepel. “Still, I feel confident we’ll reach $200,000 and personally I’m aiming for $500,000.” For Jaime MacDonald and her co-workers, there was no question about getting involved. “It was a no-brainer decision; it’s part of our culture,” says Trican’s director of talent management. “We wanted to do more than make a financial donation.” Since MacDonald is part of Trican Cares, the company’s community involvement committee, she and other members naturally became the co-ordinating committee for volunteers. “Our past experience has been doing things like making sandwiches for the Mustard Seed and organizing fundraisers for breast cancer or United Way,” she explains. “We had to create some unique roles this time, like a PPE co-ordinator.” Trican mobilized its volunteers quickly and work crews were out cleaning up Calgary just days after the flood hit. Its volunteers also teamed up with partner companies to make an even greater impact, joining NAL Resources volunteer crews and their water pumps to tackle flooded basements and

18 FALL 2013

overflowing sewage systems. From a command centre set up just east of High River, Trican and Pengrowth provided PPE, volunteers and equipment to pump out flooded basements and perform bleach-water washes on damaged homes. Up to 12 combo vacuum/pressure wash trucks, two dump trucks and a loader were kept busy daily as volunteers cleaned up homes and cleared out garbage. “It was our privilege to help out,” says MacDonald. “It was humbling to see how gracious people were, even though they’d lost everything.” She’s proud of how employees demonstrated that Trican’s core values are more than words on paper and, although the clean-up has now shifted to contracted companies, employees continue finding ways to help, hosting a week of pancake breakfasts and rounding up books, DVDs and CDs for the Calgary Public Library’s donation fundraiser to replace 20,000 books and other materials damaged during the flood. Tervita mobilized its people and expertise to ensure The Greatest Outdoor Show on Earth would go on. When floodwaters washed over Calgary (and Tervita’s downtown offices, which were under water for three days), the Calgary Stampede was just weeks away. As an environmental and energy services company with expertise in reclamation, site rehabilitation, and the cleanup of hazardous materials, Tervita was well equipped to take on the seemingly hopeless task of restoring the flood-damaged Stampede grounds within a very short time frame. “It’s our business, it’s what we’re good at,” explains Stacie Dley, Tervita’s communications advisor. “We never had time to consider the possibility of failure. The Stampede is such a quintessential Alberta event, we had to succeed.” Tervita pulled in crews and specialized equipment from its network across Canada, and managed 10 subcontractors. And they got the job done. Tervita also helped stabilize damaged rail lines near Canmore, Exshaw and Okotoks and was contracted by the Government of Alberta for six months of specialized recovery and reconstruction work in High River. “The impact of the southern Alberta flood was overwhelming,” Dley says. “But the human response, as so many pulled together to help out, is equally overwhelming. It speaks to the powerful energy of our city and Albertans’ great resilience and compassion.”

PetroLeum services news

Laurie taskinen (left), a university of Alberta student affiliated with snubco Pressure control Ltd. and meghan Kruger (right), a university of calgary student affiliated with tenaris Global services (canada) inc., were two of five PsAc regular member scholarship recipients who were presented cheques by PsAc education Fund chair, travis strube.

Education AT THE Fore A golf tourney drives up scholarship funds for petroleum services and trade sectors 20 FALL 2013

he PsAc educAtion Fund has more cash

coming its way with another successful Golf Tournament held on July 18, at the Calgary Elks Lodge and Golf Club. The more than $50,000 raised will provide scholarships to students pursuing post-secondary education, including those enrolled in university or trades programs related to the petroleum services sector. PetroLeum services news

The tournament delivered perfect golfing weather and a lot of fun contests and games, including the ever-popular “beat the PSAC president” longest-drive contest, a draw worth $2,000. Additional tournament highlights included cheque presentations to Meghan Kruger, a University of Calgary student affiliated with Tenaris Global Services (Canada) Inc. and Laurie Taskinen, a University of Alberta student affiliated with Snubco Pressure Control Ltd., who were each awarded a $1,000 PSAC Regular Member scholarship. Three other 2013 PSAC Regular Member Scholarships have been awarded to Nicole Bulan, a Seneca College student affiliated with Halliburton Group Canada; Connie Ho, a University of Alberta student affiliated with Stream-Flo Industries Ltd.; and Patricia Sanchez, a University of Lethbridge student affiliated with Precision Drilling Corporation. The PSAC Education Fund also manages the KPMGfunded $2,500 Roger Soucy Legacy Scholarship, which was awarded to Ryan Kearns, a Portage College power engineering student affiliated with Sanjel Corporation from Lac La Biche, Alberta. This award is given to a student who demonstrates academic achievement and commitment to community while pursuing a post-secondary education in a petroleum-related or trades-related program. Since 2001, the PSAC Education Fund has awarded more than $200,000 in scholarships and grants to deserving recipients. PSAC will begin accepting applications for the 2014 scholarships in January 2014. For more information about PSAC’s scholarship program, visit www.psac.ca

Lucas Mezzano, chair, PSAC Board of Directors, and Mark Salkeld, president and CEO, PSAC, enjoy some fun and sun at the 2013 PSAC Education Fund Golf Tournament.

Education Fund Golf Classic committee volunteer Brian Farmer sports his “flower power” apparel.

Thank you To our SponSorS and donorS Major SponSorS ATB Financial Calfrac Well Services Ltd. Derrick Exhibit Gibson Energy Grant Thornton Import Tool Corp. Ltd. JuneWarren Nickle’s Energy Group KalTire KPMG National Oilwell Varco Sterling Western Star Trucks Alberta Ltd. Stream-Flo Industries Ltd. Strike Energy Services Inc. Tenaris Global Services (Canada) Inc. Weatherford Canada Partnership

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hole SponSorS ARC Financial Corporation Cole International ComplyWorks Ltd. Doran Stewart Oilfield Services Enterprise Commercial Trucks FP iMarketing Halliburton Group Canada Jim Peplinski’s Leasing Lloyd Sadd Insurance Brokers Ltd. Pajak Engineering Ltd. Sanjel Canada Ltd. Trojan Safety Services Green SponSorS Clean Harbors Energy and Industrial Services Di-Corp

Ensign OPSCO Energy Industries FMC Technologies Company RBC Royal Bank Schlumberger Canada Ltd. Topco Oilsite Products Ltd. donorS and SupporTerS Community Natural Foods Crowfoot Liquor ExtraTech Automotive HUB International Ltd. Janet Horbacio Photography Moving Forward Ltd. Pazzer’s Saskatchewan Pub Select Coffee Service Sheraton Red Deer Hotel TELUS Convention Centre Westin Calgary

Psac in actIon the PetroLeum services AssociAtion oF cAnAdA (PsAc) continues to keeP the services sector Front And centre through AdvocAcy And outreAch IntroducIng a PIlot Project wIth the alberta government to address labour shortages PSAC is pleased to announce that, through its efforts to address labour shortages and recruitment challenges of PSAC members, the Alberta government has launched a pilot project that will assist members in accessing government services and programs and navigating processes for federal foreign worker programs. We hope members will take full advantage of this opportunity and give us feedback on the results. For more information, please visit the members’ area of the PSAC website or email info@psac.ca. PursuIng Further actIon on labour shortages Other efforts to assist members with their labour requirements including working with the federal Employment Insurance commissioner to see how we might better connect unemployed and under-employed Canadians with PSAC members’ job openings and participation on an Alberta government committee, examining high school credentialing to ensure future graduates better meet the needs of the oil and gas services sector. On the foreign worker front, PSAC participated in a conference call with federal Human Resources and Skills Development Canada (HRSDC) Minister Diane Finley on the impact of changes announced to the Temporary Foreign Worker Program (TFWP) and attended a roundtable consultation. The event was hosted by Parliamentary Secretary to Minister Finley, Dr. Kelly Leitch, as well as MP Joan Crockatt (Calgary Centre) and MP LaVar Payne (Medicine Hat), to discuss TFWP issues and impacts of the recent changes announced. PSAC also been providing input and attended a consultation for the federal Expression of Interest (EOI) program that is being developed to improve the federal immigration system while at the same time, assisting employers by providing access to a databank of applications.

IncreasIng suPPort For members In saskatchewan In recognition of the increasing importance of the growing opportunities in Saskatchewan and the need for PSAC to work with key players in developing solutions to obstacles to continued growth, for the first time the PSAC Board of Directors held its monthly meeting in Regina. This meeting was attended by the Saskatchewan Minister of Energy, the Honourable Tim MacMillan, and his chief of staff, Cole Schulz, who discussed Saskatchewan’s business climate and the importance of the oil and gas industry to the future economic outlook of the province. While in Saskatchewan, PSAC members also attended the biannual Saskatchewan Oil and Gas Show in Weyburn, which provided many PSAC members the opportunity to display and explain the technologies and innovations that are improving the industry’s performance. During the show, PSAC brought together the producer and services communities at the first-ever PSAC Southeast Saskatchewan Business Forum. PSAC member companies, producer companies and representatives from the Saskatchewan Ministry of Energy and Resources met to get a better understanding of supply chain challenges and opportunities with the goal of discussing opportunities to grow a local services sector in and around the Weyburn and Estevan areas. PSAC also recently met with Nancy Perras and Rosanne Boyarski, Saskatchewan Ministry of Finance, to advance ongoing discussions related to the PST regime and the Ministry’s work to re-write Interpretive Bulletin PST-13, which governs the application of the PST legislation on the petroleum services sector. rePresentIng Psac members at the canadIan energy strategy workshoP In June, PSAC attended a Canadian Energy Strategy stakeholder workshop organized by the Council of the Federation, which is comprised of all of the provincial and territorial premiers. Workshop participants discussed energy in Canada in three broad areas: sustainability and conservation, technology and innovation, and delivering energy. Key points from each of those discussions with be provided as input for consideration in the development of a Canadian Energy Strategy. suPPortIng oPPortunItIes For manuFacturIng members At PSAC’s recent Manufacturing Committee meeting, PSAC hosted Lynn Wyton, Senior Director, Alberta Enterprise and Advanced Education, Supply Chain Development, Industrial Development Branch, to discuss the Government of Alberta’s initiatives to assist oil sands producers in finding manufacturing capacity outside Alberta. The focus of the meeting was to ensure that PSAC member companies have the opportunity to participate in these initiatives, possibly through joint ventures, outsourcing or collaboration.

22 FALL 2013

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Getting Technical KnoWledge trAnSfer ComPAny lendS exPertISe to oIl And gAS, teCh SeCtorS by lisa ricciotti

he nAme InnovAte CAlgAry

may only be three years old, but for a growing number of entrepreneurs and startup companies it has become an invaluable and proven resource. That’s because more than ever, Alberta’s oil and gas sector is scrambling to meet core business objectives while complying with changing regulatory and environmental standards. The sector is also changing in key ways. “Traditionally, innovation focused on geology and processing,” says Peter Garrett, president of Innovate Calgary, whose programs have been in place in some capacity for 30 years. “While this is still true today, more innovations are revolving around high tech. We’re also seeing oil and gas people looking outside of their industry to improve cost structures and social licence.” Innovate Calgary’s mandate is to accelerate commercialization of emerging technologies, facilitate and support the creation of technology-based companies and assist in the growth of existing firms in southern Alberta. “Our main objective is to support and build the oil and gas sector’s techbased economy,” says Garrett, adding the ultimate goal is to be the go-to for commercialization and knowledge transfer. creating viable ventures Three main client groups turn to Innovate Calgary: entrepreneurs and small to medium-sized companies; inventors; and investors seeking early-stage technologies opportunities. “For the first group, we help with everything from creating boards of directors to drawing up business plans,” says Garrett. “For inventors, we offer market assessment, patent strategies and the co-ordination of licence agreements.” As mundane as these services may seem, they are vital: new inventions must address market needs better than competing technologies and in a manner that allows for the creation of viable business ventures. As for investors, services are all geared towards matching this type of client with the appropriate partner or investment opportunity. Other Innovate Calgary services include intellectual property protection and strategy, company creation and incubation, and the mitigation of the financial and resource risks associated with technology commercialization. a case study One recent example worth noting is company creation client nFluids Inc., a privately held University of Calgary spin-out firm. nFluids has developed a nanoparticle oil and gas drilling fluid additive that reduces fluid losses during drilling, while increasing lubrication, strengthening the well bore, thus

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allowing operators to reduce the total energy requirements and cost of their drilling process and reducing the associated environmental impact. In July, nFluids completed a private round of financing from a group of angel investors and Yaletown Venture Partners. “This partnership not only provides us with capital, it also adds a partner with considerable market intelligence and industry expertise,” nFluids president David Edmonds says. “nFluids is ramping up operations through a series of field tests that will support existing laboratory results and provide additional data to bring the technology closer to market.” Patented history “For me, joining the organization was a great way to give back to an industry that has supported me over the years,” says Garrett, adding Innovate Calgary’s 45-person team is largely comprised of professionals who were either previously entrepreneurs or were responsible for the creation of start-up companies. “In other words, they’re not bureaucrats and having a background in these specific fields makes communicating with clients very easy because we know the difficulties they face and the ambitions they have,” says Garrett. Pooling resources Innovate Calgary was formed under a joint-operating agreement between Calgary Technologies Inc. (a not-for-profit organization) and University Technologies International (a wholly-owned subsidiary of the University of Calgary). “The policy-makers of each organization realized a partnership would create a substantial synergy between services, some of which overlapped,” says Garrett.

Business mAtters Combined, the organizations have more than 50 years of experience supporting the tech community. Over the decades they have evaluated more than 1,700 discoveries securing more than 680 patents, negotiated 690 technology agreements in 24 countries, are consistently ranked within the Top 5 among 37 Canadian institutions in gross licensing revenue (AUTM survey 2007-11) and have developed or assisted more than 40 start-up companies. Monthly Meet-ups The offices of Innovate Calgary are located in the Alastair Ross Technology Centre, a 120,000-square-foot facility dedicated to supporting the high-tech sector (since it opened in 2000 it has served over 600 tenants and corporate ID clients). “Many of our tenant neighbours are also clients, so it’s a supportive and beneficial arrangement,” says Garrett. The building is also the staging point for a new Innovate Calgary initiative: a monthly “meet-up” social event, the first of which occurred in April and attracted about 110 oil and gas tech professionals. Garrett and colleagues also regularly attend other regional events. “It’s at these networking gatherings where companies seek mentorship,” he says. However, Garrett concedes that Innovate Calgary’s ultimate success in attracting clients will be through the Internet. “Our virtual presence is already the main way people learn about us,” he says.

26 FALL 2013

proMising partnerships On the investment side, expansion efforts are underway for the Alberta Deal Generator, a joint venture between Innovate and TEC Edmonton that has established the largest network of accredited investors in Canada, all of whom are actively pursuing opportunities in Alberta’s early and growth-stage companies. The additions of partnership agreements with the Canadian National Stock Exchange and Wavefront have added immense value for its client base. In the entrepreneurial investment sector, it is working with the University of Calgary to increase focus on entrepreneurial opportunities. “Traditionally, students have always relied on being snapped up by big companies when they graduate, but today more and more of them are seeking to create their own companies instead, and our goal is to aid them with practical business strategies,” says Garrett. Additionally, Innovate is working with a number of promising new ventures, and Garrett reports “tremendous engagement” in the private sector with involvement in intellectual properties. gaining energy Calgary leads the world with 123 international energy headquarters and more than $20-billion in international capital being invested in the sector; moreover, one in 13 jobs pertain in some way to energy, and Garrett doesn’t see growth slowing anytime soon. “Our future prosperity is in energy and, as the industry matures and new challenges arise, we’ll be there to help,” he says. “We’re very excited about what the future holds.”

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From Hydrocarbons to Help PAson systems joins the hunt For missing chiLdren with codeseArch APP by Robin bRunet

ew, iF Any, PeoPLe in

Alberta’s energy sector haven’t heard of or benefitted from Pason Systems Inc. Launched in 1978 as a specialist in remote drilling chokes, the company has evolved into a global provider of data management systems for land-based and offshore rigs. Its rental solutions, which include data acquisition, well site reporting and remote communications, improve work efficiency and minimize operating costs. Pason’s main claim to fame is its Electronic Drilling Recorder (EDR), developed in the early 1990s to link rig managers, crew, geologists and other professionals (including those in head office) on a common network, where they share drilling data, reports and welltime information. “We still consider EDR to be our biggest innovation, especially in these cost-conscious times with its ability to drastically reduce crews travelling long distances to check data on-site,” says David Holodinsky, Pason’s vice-president of operations for Canada. But what many may not know about Pason is its passion for giving back to the community. It’s a value the company has embraced since its inception, which this year has manifested itself in a partnership with the Missing Children Society of Canada (MCSC). Since 1986, the non-profit MCSC has been reuniting missing children with their families through investigations, public awareness and family support programs. It’s a daunting task: in 2011 alone the RCMP reported 46,718 cases of missing children in Canada, and numbers such as this galvanized Pason when approached by MCSC for support in March. “The data hit home on several levels, as did the idea we could make a difference,” says Holodinsky. Pason lost no time signing onto MCSC’s CodeSearch, a rapid response program that engages corporate Canada with the society and law enforcement in the search for missing children. CodeSearch participants sign on as field agents and download a smartphone application; when a child goes missing, MCSC sends out geo-targeted alerts to any field agents in the area of interest. Holodinsky says Pason’s unique business structure makes it an ideal CodeSearch partner. “Of our 300 employees, about 80 of them are field workers located in rural areas from B.C. to Manitoba,” he explains. “If there’s ever a kidnapping in a small town somewhere, chances are we’ve got someone nearby who can help.” The MCSC partnership comes on the heels of Pason donating $100,000 to the Calgary Foundation to support its flood relief program and matching employee donations up to another $100,000. Although Pason doesn’t draw attention to the fact, each year it identifies a Calgary playground in need of repair or rebuilding, and dispatches money and manpower to the project.

28 FALL 2013

When asked why Pason is so enthusiastic about giving back, Holodinsky replies, “I think everyone is – we’re just good at organizing and making things happen. It’s also good for us in that it brings together everyone from front-line people to upper management for a common cause.” All of Pason’s initiatives, whether the products and services it provides or its support of community organizations, are undertaken with the same passion, based on the benefits of hydrocarbons, says Holodinsky. “Hydrocarbons power the world, and we believe our efforts to make their processing safer and more efficient is a noble cause.” Not wanting to draw undue attention to Pason’s extracurricular activities, Holodinsky shifts to the company’s future business objectives: “The North American market is steady, and we recently diversified our service capacity to include offshore rigs. We also see opportunities in the Middle East and other regions. All in all, I would say we have a busy future improving efficiencies and making things safer for existing and new clients.”

PetroLeum services news

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a Look at LeAdershiP PetroLeum service news tALks with PsAc’s BoArd oF directors And tAkes A PersonAL Look At LeAders in the services sector MIke edMonds President Import Tool Corp. Ltd. Years in Services Sector: 15 lucas MeZZano Regional Sales Director-Coiled Tubes Canada Tenaris Global Services (Canada) Inc. Years in Services Sector: 17 MIke edMonds If you could do any other job, what would that be? Me: I love music and really appreciate the talent, skill and hard work that goes into making it. I would have loved to earn a living playing music. lM: Granted that I can overcome my limitations in this regard, I would like to be a writer. what Is your favourIte book of all tIMe? Me: I have many. I’m a big reader and go where my mood takes me. lM: Choosing a winner from my first two choices was a difficult task, but the edge goes to The Ball and the Cross by G. K. Chesterton, an excellent allegory of the modern world. For those wondering, the close second is The Power and the Glory by Graham Greene. what about a favourIte MovIe? Me: The Good, The Bad and The Ugly. Still enjoy watching it … less is more. LM: Another tough choice, here the edge goes to Doctor Zhivago with a close second in Gone With the Wind. If you could InvIte three faMous people dead or alIve to dInner, who would they be and what would you serve? Me: One of the 12 Apostles, Leonardo DaVinci and my wife, Tracy. Two people who changed the world forever and one who changed my life. I’m not sure what the menu would be but we would finish with Tracy’s gingerbread cake. There’s nothing better. lM: I would invite a saint, a sinner and an artist from the 20th Century: Monsignor Fulton Sheen, Charles Lindberg and Arturo Toscanini; I am sure it would make for very interesting conversation! And they would be stuck with barbecue, practically the only thing I can cook.… what do you thInk Is the bIggest challenge facIng canada’s energy Industry? Me: Communication with all of the people who are affected by our industry and who can affect the energy industry. lM: Access to market; in a world where oil is a global commodity and natural gas is fast becoming one, we cannot rely on having just one customer.

30 FALL 2013

lucas MeZZano

what would you say Is your bIggest accoMplIshMent to date? Me: I’ll let others write that. lM: Keeping friendship and family ties that live a long distance away. what Motto or phrase do you lIve by? Me: The Golden Rule: treat others as you would like others to treat you. lM: At least try to live by: “nunc et hodie” (now and today); a way of reminding myself of doing what I have to do now and without delay. what talent would you Most lIke to have? Me: The music thing. lM: I would like to be able to play the piano; as a matter of fact, I would like to be able to play any musical instrument! If you could change one thIng about yourself, what would It be? Me: It seems I inherited a receding hairline gene. lM: I would like to improve my living the virtue of order; not just about material things, but also priorities in life. If you could travel to anywhere In the world, where would you go? Me: I really enjoy the big cities and all they have to offer: New York, London, Paris. lM: China, the Far East, is the only place in the world that I haven’t been to. who are your heroes In real lIfe? Me: Teachers. They educate, motivate, inspire and inf luence the future. lM: Those who offer their lives for their friends. In 10 words or less, what would you say about how 2013 Is goIng to turn out? Me: The compassion and sense of community resulting from the f loods will change a generation. lM: Good and steady year, neither a boom nor a bust.

PetroLeum services news

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