Spri ng 201 4
2014 Drilling Activity Update What you need to know about the new anti-spam law T H E O F F i C i A L V O i C E O F T H E p E T r O L E U M S E r V i C E S A S S O C i AT i O n O F C A n A D A
STARS & Spurs Gala celebrates 20 years
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CONTENTS SPRING 2014
Departments mESSAGE fROm thE PRESIdENt IN thE fIEld
7 10
News, notes and events from the industry
2014 dRIllING ACtIVIty fORECASt Q1 UPdAtE
14
Slight surge in forecast wells
BUSINESS mAttERS
23
How new anti-spam laws could affect your business
PSAC IN ACtION
26
Advocacy initiatives from PSAC
Features mAkING It WORk Challenges abound in developing a viable talent pool
New technology brings safer multi-pad well-site operations within reach
30
Up close and personal with PSAC board members Duncan Au and Ron MacKinnon
26
23
WWW.PSAC.CA
28
18
12
23
mEmBER PROfIlE A lOOk At lEAdERShIP
COVER
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22
30
28
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MESSAGE FROM THE PRESIDENT PSAC & STARS Celebrate 20 Years as Partners
I
F THE REsulTs OF THE 2014
STARS and Spurs Gala presented by PSAC are an indication of the year ahead, what a year it will be! The year kicked off with the celebration of the 20th anniversary of the PSAC-presented STARS & Spurs Gala, a fundraiser to keep STARS life-saving helicopters in the sky across Western Canada, on January 25 in Calgary. The 2014 gala was a sellout and raised a staggering $1.1 million, bringing the accumulated total to more than $10 million over its two decades. This success is made possible by the generosity of all sectors of Canada’s oil and gas industry and is a reflection of the industry’s commitment to health and safety. And for this we are tremendously grateful. This year we honoured Doug Ramsay, Chairman and co-founder of Calfrac Well Services together with Dr. Gregory and Linda Powell, the founders of STARS, as the 2014 Gala Honourary Patrons. The award celebrates individuals for their contributions to PSAC, STARS, the Gala, and the community at large. Once again, congratulations to all of this year’s award recipients. The generosity of PSAC members and all the sponsors and donors to the gala is no doubt underscored by a steady pace of activity in Canada’s oil patch. Another indicator of a promising year is PSAC’s first-quarter update to the 2014 Canadian Drilling Activity Forecast, which has slightly increased the number of wells expected to be drilled this year. Details on the forecast can be found on page 14. I look forward to the year ahead and encourage our membership to take full advantage of their benefits including committee membership as well participating in our upcoming education programs and our publications such as the Total Compensation Survey. PSAC’s voice is your voice, so any chance we get to hear from and network directly with our members is critical for us to map initiatives that allow us to champion your interests.
From left to right: Ray Mills, Chair, sTARs & spurs Gala Committee; Andrea Robertson, President and CEO, sTARs Foundation; and Mark salkeld, President and CEO, Petroleum services Association of Canada (PsAC). For more photos of the gala, see page 12.
I wish you all a safe and prosperous 2014!
Mark Salkeld, President and CEO, PSAC
WWW.PsAC.CA
You Gotta See thiS FrackinG thinG!
SPRING 2014 VOL 13 • No.4 The Petroleum Services Association of Canada is the national trade association representing the service, supply and manufacturing sectors within the upstream petroleum industry. PSAC represents a diverse range of nearly 260 member companies, employing close to 75,000 people and contracting almost exclusively to oil and gas exploration and production companies. PETROLEUM SERVICES ASSOCIATION OF CANADA 1150 800 6TH AVENUE SW CALGARY, AB T2P 3G3 TEL: 403.264.4195 FAX: 403.263.7174 EMAIL: info@psac.ca PRESIDENT AND CEO: MARK SALKELD VICE PRESIDENT, COMMUNICATIONS: KELLY MORRISON COMMUNICATIONS COORDINATOR: LINDA ALDRIDGE
PETROLEUM SERVICES NEWS IS PUBLISHED FOR PSAC BY
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IN THE FIELD
News, events and activities in the industry
PSaC 2014 Scholarships Now open
PSaC Hosts anti-Spam Legislation Session
PSAC iS now ACCEPTing onlinE
To ASSiST mEmbErS wiTH THE idEnTifying
applications for its 2014 Education Fund scholarships. The awards include five $1,000 PSAC Regular Member scholarships and one PSAC Roger Soucy Legacy Scholarship Funded by KPMG in the amount of $2,500. The scholarships are open to PSAC regular member employees and their children. The application deadline is April 18, 2014. To apply, visit www.psac.ca/education.
Scholarships Update: Keyano College awarded the following scholarships on December 3, 2013: KEyaNo CoLLEgE • Johnathan Balducci, Canada Millwright Apprenticeship Award • Cliff Batt, Heavy Equipment Technician Award • Bangoni Ndlovu, Welding Apprenticeship Award • Grady Pilon, Mobile Crane and Hoist Apprenticeship Award
what they need to do to prepare for the Anti-Spam Legislation coming into full effect later this year, PSAC hosted an information session with Martin Kratz Q.C., and Sebastien Gittens, both of Bennett Jones LLP in January. The session outlined the details of the new act and regulations that will govern electronic commercial messages, and the preliminary steps that should be taken to ensure compliance. To learn about the Anti-Spam Legislation and how to prepare for the new regulations coming into effect on July 1, 2014, please visit www.psac.ca.
Three PSaC Members win Canada’s Safest Employers awards AT THE THird-AnnuAl Canada’s Safest Employer Awards held in Toronto in October 2013, three PSAC member companies were honoured for their achievements in providing leading health and safety programs. The awards, hosted by the Canadian Occupational Safety Magazine, saw Tarpon Energy Services win gold, and Apex Oilfield Services win silver, in the Oil and Gas category. Hallmark Tubulars also won gold in the Mining and Natural Resources category. Congratulations.
CoMINg EVENTS
NEw MEMBErS
PSaC SPrINg CoNFErENCE April 8 & 9, 2014 Sheraton Red Deer Hotel, Red Deer, Alberta
PSaC EDUCaTIoN FUND goLF CLaSSIC July 17, 2014 Calgary Elks Lodge and Golf Club Calgary, Alberta
rEgULar MEMBErS Frac Shack Tier 1 Energy Solutions West Oilfield
PSaC’S DrILLINg aCTIVITy ForECaST MID-yEar UPDaTE & CaNaDa’S ENErgy BLUEPrINT ForUM April 30, 2014 TELUS Convention Centre Calgary, Alberta
For more information about PSAC events, visit www.psac.ca/events
aSSoCIaTE MEMBErS LJ Stein North Star Fleet Solutions Winterhawk Marketing
10 SPring 2014
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WWW.PSAC.CA
11
StaRS AND
SPURS clockwise from top: Dr. Gregory and linda Powell, founders of StARS, were recognized as Honourary Patrons; Honourary Patron Doug Ramsay, vicechairman and co-founder of calfrac well Services, addresses the crowd at the 2014 StARS and Spurs Gala; and a StARS air ambulance was on-hand for guests to get a closer look.
2014 STARS & SpuRS GAlA SpoNSoRS DiAmoND SADDle SpoNSoRS Halliburton Group canada Strad energy Services ltd. Ruby ReiNS SpoNSoR KuDu Industries Inc. SApphiRe holSTeR SpoNSoR North American construction Group emeRAlD lARiAT SpoNSoRS Black Diamond Group ltd. canyon Services Group Inc. mlt lawyers SilveR SpuR SpoNSoRS Baker Hughes canada company cargill meat Solutions corporation
12 SPRING 2014
clean Harbors energy and Industrial Services clearStream energy Horizon Drilling, A western co. Grant Production testing Services ltd. Junewarren-Nickles energy Group venture Publishing Inc. mNP llP Newalta Savanna energy Services corp. wells Fargo energy Group bRoNze buckle SpoNSoRS canadian International oil corp. Schlumberger canada ltd. tenaris Global Services (canada) Inc. willow Park wines & Spirits
live AucTioN DoNoRS Baker Hughes canada comany Black Diamond Group ltd. canair/oculus chatter creek mountain lodges edward michell, 2014 Gala Featured Artist essential energy Services ltd. KuDu Industries Inc. National oilwell varco Notable â&#x20AC;&#x201C; the Restaurant Precision Drilling corporation tervita corporation trican well Service ltd. weatherford canada Partnership westjet
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Our success story is written in theirs. Our client Wrangler Rentals Ltd. provides more than rental equipment and services to the oil and gas industry. They provide confidence. Their clients know they’ll get the caliber of products and services they demand, so they return—again and again. At Grant Thornton LLP, we congratulate Wrangler Rentals on their impressive success, and we’re proud of our contribution to it. As a growing company they knew they needed support in certain areas, and we’ve been delighted to provide the audit, tax and business advisory services that gave them the confidence to expand their thriving business. If you’re in the oil and gas industry, give us a call. And let us help unlock your potential for growth. Northern Alberta Jeremy Fearnley, CA, CAFM | T +1 780 401 8234 | Jeremy.Fearnley@ca.gt.com Southern Alberta Kurt Locke, CA | T +1 403 260 2489 | Kurt.Locke@ca.gt.com
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DRILLING ActIvItY FORECAST uPdAte
Wells to Break 10,000 PSAc’S Q1 uPdAte coNfIRmS oRIGINAl foRecASt of SteAdY ActIvItY 2014 CANADIAN DRILLING ACTIVITY FORECAST (NUMBER OF WELLS)
ALBERTA: 6,642
SASKATCHEWAN: 3,229
BRITISH COLUMBIA: 560 Note: total includes activity in Northern and eastern canada.
I
IN ItS fIRSt uPdAte to the 2014 Canadian Drilling
Activity Forecast released on January 30, the Petroleum Services Association of Canada (PSAC) increased its forecasted number of wells drilled (rig releases) across Canada for 2014 to 10,930 wells. This is an increase of 130 wells from PSAC’s original 2014 publication released in late October 2013, representing an increase of 1.2 per cent. PSAC is basing its updated 2014 forecast on average natural gas prices of C$3.50/mcf (AECO), crude oil prices of US$95/barrel (WTI) and the Canada-US Exchange rate averaging $0.95. On a provincial basis for 2014, PSAC estimates 6,642 wells will be drilled in Alberta, an increase of 87 wells, representing a 1.3 per cent increase from the original forecast. While in Saskatchewan, PSAC expects to see 33 more wells drilled in the province, bringing the total number to 3,229, an increase of one per cent. British Columbia is also expected to drill more wells, at 560, an increase from the original estimate by 10 wells or 1.8 per cent. Manitoba is still expected to see 480 wells to be released. In terms of well type, 85 per cent of producing wells are expected to produce oil, consistent with the past few years.
14 SPRING 2014
MANITOBA: 480
TOTAL IN CANADA: 10,930
“We are adjusting our numbers slightly upward due to stronger than expected activity levels at the close of 2013, specifically in central Alberta and various regions in Saskatchewan,” says Mark Salkeld, president and CEO of PSAC. “Still our forecast remains pretty constant year over year, because we are seeing a continuing trend towards multi-well pads with multi-lateral and more complex completions, and we expect this trend to continue even beyond 2014 given that advances in technologies are making such wells more logistical and economical for the producers.” PSAC presents updates to its Canadian Drilling Activity Forecast quarterly with the mid-year update scheduled to be presented on April 30, 2014 in Calgary, Alberta in conjunction with its second annual Canada’s Energy Blueprint Summit. The Petroleum Services Association of Canada is the national trade association representing the service, supply and manufacturing sectors within the upstream petroleum industry. PSAC represents a diverse range of nearly 250 member companies, employing approximately 70,000 people and contracting almost exclusively to oil and gas exploration and production companies.
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Passing the baton Managing succession You’re proud – and rightly so - of what you’ve achieved. You’ve led the way. Now it’s time for others. Whether it’s the handover to the next generation, or a sale to new owners, you want a smooth transition and you want to maximize value. KPMG’s Corporate Finance network is the global leader in mid-market M&A transactions.* Together with KPMG’s powerful network of tax, transaction and accounting advisors, we will help you close the deal and secure the future.
kpmg.ca
Rhys Renouf Managing Director, KPMG Corporate Finance 403-691-8426 rrenouf@kpmg.ca
Deb MacPherson Partner, KPMG Enterprise, Tax 403-691-8567 dmacpherson@kpmg.ca
Alex Henderson Partner, Transaction Services 403-691-8140 alexanderhenderson@kpmg.ca
*Source: Thomson Reuters SDC; mid-market transactions (under $1 billion - USD) © 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Petroleum ServiceS ASSociAtion of cAnAdA
2014
Spring Conference Delegate NetworkiNg reCeptioN aND DiNNer Tuesday, April 8, 2014
Featuring Zandra Bell
The “Best” is back! Yes, Dr. Shirley Best, back by popular demand. Join our favourite stress management guru, petroleum industry advocate, and certified credit card utilization consultant at this year’s spring conference dinner. Dare to be there! Here’S wHAt delegAteS SAid About tHe 2013 PSAc SPring conference:
“My first time attending, found it great!” “Excellent information and time well spent!” “Enjoyed all I heard, a lot was learned.” “Good variety of relevant and interesting topics.” ZAnDRA Bell
DevelopiNg leaDerS. DriviNg reSultS Tuesday, April 8-9, 2014, Sheraton Red Deer Hotel, Alberta The PSAC Spring Conference is the only professional development conference offering and practical solutions on transportation and leadership development for frontline managers, operations and
field staff working in Canada’s oilpatch. With 15 seminars designed to choose from, this conference offers information and practical advice for everyone from managers to field staff.
2014 SPonSorS
Major Sponsors
to register visit www.psac.ca/event
Petroleum ServiceS ASSociAtion of cAnAdA
2014
Spring Conference Who Should aTTend?
a SeleCTion of 2014 SPrinG ConferenCe SeMinarS
Petroleum Services Companies Dispatchers Driver Trainers Field Operation Managers Fleet managers Foremen General Managers Head Mechanics HSE Supervisors Lead Hands Logistics Coordinators Operations managers
Plant managers Project managers Quality control managers Safety Loss & Control Managers Safety Supervisors Scheduler/Production Planners Shop Supervisors Supply Chain Managers Truck drivers
Producing Companies Consultants Drillers
Floorhands Rig Managers
Geophysical Contractors Cat Pushes Drill Pushes Line Truck Drivers
Supply Drivers Vibe Operators
Senior Management
• • • • • • • • • •
North American Fatigue Management Program (NAFMP) Lead on! Leadership Fundamentals: Purpose, Process, People The Next Generation of Drivers: Youth Attitudes Toward Trucking Careers Ten Commandments of Jobsite Team Building Improve Staff Retention Through Supervision Crisis Communication: DOING IT RIGHT Do Good Field-to-Office Processes Matter? Hydraulic Fracturing and Silicosis: What you Need to Know Mentoring Programs: Key Considerations Respectful Workplaces in 5 Easy Steps (Almost)
For a complete listing and full descriptions of workshops and seminars visit www.psac.ca/event early Bird raTeS are availaBle! reGiSTer Today! Register by March 14, 2014 and Save $100 on fees. To register or for more information, contact PSAC: e: info@psac.ca T: 403.264.4195 www.psac.ca/event
Conference Sponsors
To register visit www.psac.ca/event
18 SPRING 2014
PetRoleum SeRvIceS NewS
Making It
Work by ROBIN BRuNet
Challenges abound in developing a viable talent pool
R
eSourCe induStrieS Are well aware of the reality: Canada is heading towards unprecedented economic opportunity, but few if any companies as yet have the manpower to take advantage of it.
The Petroleum HR Council (a division of Enform) has formulated two different growth scenarios for the petroleum industry, which currently employs 195,000 people directly. The first foresees growth confined to North America, and the other assumes we become an international player (having significantly developed our LNG capabilities). In the first scenario, PHRC expects 18,300 direct jobs to be created over 10 years. In the latter, that figure escalates to 38,700. Additionally, for every direct job created, PHRC estimates that three more will be created in the indirect (machine shops and manufacturing) or induced (hotels, restaurants) fields. In either scenario, the growth is significant compared to other resource industries. However, PHRC executive director Carla Campbell-Ott has a caveat, and it’s a big one. “The trouble in both cases is workforce attrition,” she says. “The phenomenon of baby boomers retiring will smack us in the face for the next 10 years.” According to PHRC figures, 44,200 people will be retiring in the low-growth scenario and about 45,300 in the high-growth scenario, far outstripping the ability of companies to expand.
WWW.PSAC.CA
19
There’s more bad news. “We estimate non-retirement turnover – meaning newcomers who enter the industry and soon realize it’s not for them – to be about three per cent overall,” says Campbell-Ott. “However, within petroleum services it can be as a high as 50 per cent, and for drilling it skyrockets to over 400 per cent, meaning that employers go through four workers before getting one that actually stays on the job. This places enormous burdens on training and safety education.” Campbell-Ott believes creating a solid workforce at a time of growth “is matter of expanding the pie with a variety of solutions – and no one single entity such as the private sector or government can do it singlehandedly.” She adds, “We need to turn over every rock, because there are many sources for manpower that have so far been underutilized in Canada, starting with women. Obviously, many women aren’t suited to the work camp experience, but they can fill office jobs and they’re also ideal candidates for the geoscience and engineering fields.” Immigration, of course, is another obvious source. “But this has to be a selective process, to ensure the people we get have an oil and gas background or at least skills that transfer well to the requirements of our industry,” says Campbell-Ott. If out-of-the-box thinking is needed in the quest to source manpower, then Campbell-Ott has it in spades. “Here’s a controversial idea that
20 SPRING 2014
should be strongly considered: how about employing people who are finishing their terms in minimum-security prisons? It’s a fact that some drilling companies already employ people who can’t obtain passports, and as long as we’re talking about individuals who have made a wrong-turn in their lives as opposed to career criminals, they may be eager to re-enter the working world and build a decent resume. They would probably be more willing than the average person to work up north, in camps, and in unfavourable conditions.” When told of this idea, Tamara Nelson, director, HR/HSEQ for Summit Liability Solutions Inc. (an environmental consulting and service company), pauses for a second. “I would never have thought of that. I think it’s a viable notion worth exploring further.” Nelson also supports Campbell-Ott’s other suggestions, on the grounds that, “There is no single talent pool big enough to fulfill all our needs. We need to pull from every source.” Yet another significant manpower source is the aboriginal community and many services and producer companies are working with First Nations to help build the skills and training programs that will help build a viable and longterm labour pool from those communities. But as many employers have discovered, engaging First Nations members can be a challenge. So how can employers best to go about the task? The PHRC’s 10 years of working alongside petroleum firms has enabled it to determine a few essentials, the first being to develop a face-to-face relationship with local bands. “Start by knocking on their door and introducing yourself,” says Campbell-Ott. “Bear in mind that this must be an on-going practice, and it could easily take a year or more to establish trust.”
“we Need to tuRN oveR eveRy Rock, becauSe theRe aRe maNy SouRceS foR maNPoweR that have So faR beeN uNdeRutIlIzed IN caNada, StaRtING wIth womeN.” The second essential is to view any relationship as a partnership in which both the company and community benefit. Likely, the more the face-to-face relationship develops, the more it will become clear what the community needs are. As for actual hiring tactics, Campbell-Ott believes that hiring aboriginals in groups is a must. “Transportation and accommodation can be more easily managed, and the workers will feel less isolated once they’re at the site,” she explains.
PetRoleum SeRvIceS NewS
Murray adds that Canada has relatively low levels of adult education and training that varies by skill level, and that a $29-billion fix is needed to eliminate skills shortages across the country. “It’s an enormous expenditure, but it would result in huge productivity and a huge increase in worker earnings in the long run,” he says. The direct economic benefits could run from a low of $16 million to a high of $36 million annually. Murray believes that employers need to make the investment, while governments need to create incentives that will encourage them to invest. “I see several roles for government,” he says. “To pay for skill upgrading for those not working; to create short-term incentives for firms so that they invest more rapidly; to ensure that the infrastructure is in place to deliver high quality instruction at scale; and to work with the K-12 and post-secondary system to stem the flow of low-skilled kids leaving the system. I would also have government provide much more training to work-bound immigrants but oblige the employers to pay for this. I would also reduce immigration significantly, because the resultant labour shortages would force companies to pay more attention to productivity.” Building a strong workforce will take a lot of time and commitment For her part, Nelson is enthused by the ingenuity with which some educators are imparting the necessary skills for aboriginals to play a from a variety of parties, but one indication that we’re headed in the right meaningful role in the petroleum sector. “George Andrews, vice-president of direction is the unity of agreement between the people pitching the ideas. external relations and CDO of the Northern Alberta Institute of Technology “Am I optimistic about the future?” asks Nelson. “On one hand I’m very (NAIT), developed a program in which a mobile school visits communities concerned about the willingness of low-skilled workers to upgrade. But I am excited about the education and training initiatives being undertaken. and teaches skills like machining and millwrighting,” she says. Summit Liability Solutions is doing its part to provide education. That’s the most honest summary I can provide for now.” “We’ve partnered with the South Alberta Institute of Technology (SAIT) to develop appropriate curriculum for students, and the result has been a two-year program in which they take everything during the first year, even science and chemistry, before choosing a specialty for their second year,” says Nelson. • The petroleum industry in Canada currently employs 195,000 Summit employs graduates of this program, and all of them exhibit people directly. a remarkable degree of proficiency. “The first year of the SAIT program is demanding, but well worth it,” says Nelson. “We also go to university • According to stats from the Petroleum HR Council (a division career fairs actively seeking students with high teach-ability indexes: of Enform), a large growth scenario foresees 38,700 jobs will be because the willingness to learn is crucial in developing a meaningful created in the next decade, while a smaller-growth scenario workforce as opposed to just putting people on site.” predicts that number to be about 18,300 new jobs in the next 10 Hiring and retention strategies aside, Nelson stresses that education years, if the expansion is confined to North America. must play a vital role in helping the petroleum industry develop a dynamic and growing workforce with the requisite skills and training for • The low-growth scenario also predicts 44,200 workers in the the occupations in highest demand. “I’m extremely concerned with the petroleum sector will retire in the next 10 years; the high-growth gap between the current abilities of newcomers and the demands of the scenario sees that number jump to 45,300. sector,” she says. This concern is one of the main focuses of a presentation written by T. • Non-retirement turnover – newcomers starting in the industry Scott Murray, president of Data Angel (a private policy research agency and then opting out – in the next decade is predicted at three per devoted to improving standards of living for countries and their citizens), cent, but that figure could be as high as 400 per cent in the drilling entitled “The Case for Employer Investment in Essential Skills.” In it, industry, according to Petroleum HR Council estimates. Murray, posits that despite Canada’s high level of literacy and numerical proficiency amongst students, the inability of graduates to evolve further • For every direct job created in the petroleum industry, three more into the application of advanced skills – which is where the bulk of indirect or induced jobs are also expected to be created over the petroleum jobs will be in the future – is enormous compared to graduates next 10 years. in other countries. But hiring new workers from First Nations is one part of the puzzle, the other is how to retain them. The development of a corporate policy that is embraced not only by upper management and human resources but also front-line supervisors is a must. Some companies have found real success where they have a policy of having a community elder with on-site presence, along with a mentor, if at all possible. “The former serves as someone who is always available to help with cultural and spiritual issues, while the latter would be available to give advice on business matters,” says Campbell-Ott.
“We AlSo go to univerSity CAreer fAirS ACtively Seeking StudentS With high teACh-Ability indexeS: beCAuSe the WillingneSS to leArn iS CruCiAl in develoPing A meAningful WorkforCe AS oPPoSed to juSt Putting PeoPle on Site.”
BY THE NUMBERS
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mobile. SO IS OURS. Working remotely? UFA delivers the goods and storage solutions to your job site. We are committed to the timely delivery of your fuel, lubricants, coolants and DEF requirements because we understand the importance of keeping you up and running. Talk to your local UFA Petroleum Agent, visit UFA.com or go to our mobile Locations Directory app at m.UFA.com.
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buSineSS mAtterS
Shoot the Messenger tough neW Anti-SPAm lAWS in effeCt thiS July Could hurt legitimAte buSineSSeS by Robin bRunet
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here’S A neW Anti-SPAm lAW
in Canada, and it will be tougher on perpetrators than a similar antispam law already in effect in the U.S. At face value, this sounds great – no more unwanted emails clogging your system, no more wasting valuable working hours searching junk mail for communiques your filters mistakenly misfiled. Perhaps best of all, no more convincing your boss that you really aren’t interested in obtaining a bride from Russia. But that’s not how the scenario will play out. According to experts, the new Canadian Anti-Spam Legislation (CASL), which takes effect on July 1 of this year, will reduce incoming spam only minimally. Worse, it will make legitimate companies sending email to Canadians vulnerable to a host of penalties, including multi-million dollar fines. Martin Kratz, Q.C. and partner with Bennett Jones LLP (one of Canada’s premier business law firms), says businesses within Canada and around the world must quickly learn how to become compliant. “CASL imposes substantial liability and regulatory obligations on those who send commercial electronic messages, and unfortunately the chances are good that law-abiding firms will get caught.” Industry Canada (who, with the Canadian Radio-television and Telecommunications Commission, was one of the architects of the law) defines spam on its website as “any electronic commercial message sent without the express consent of the recipient(s). Spam is also used as the vehicle for the delivery of other online threats such as spyware, phishing and malware.” It goes on to state that “Spam … has become the vehicle for a wide range of threats to online commerce affecting individuals, businesses and network providers. It can lead to the theft of personal data to rob bank and credit card accounts; online fraud luring individuals to counterfeit websites; the collection of personal information through illicit access to computer systems; and false or misleading representations in the online marketplace.” Not only does spam represent 75 to 90 per cent of all email traffic, but once established, it also slows networks down, and spam-borne viruses and other malicious software are used to operate networks of “zombie” computers without the owners’ knowledge. These network attacks threaten the stability of the Internet and online services. The new law is intended to deter the most damaging and deceptive forms of spam from occurring in Canada. By comparison, the U.S. antispam law focuses almost exclusively on electronic communication and does not include the dissemination of hardware; similar laws in other countries follow the U.S. model.
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“CASl imPoSeS SubStAntiAl liAbility And regulAtory obligAtionS on thoSe Who Send CommerCiAl eleCtroniC meSSAgeS, And unfortunAtely the ChAnCeS Are good thAt lAW-Abiding firmS Will get CAught,” SAyS mArtin krAtz. Also, a non-government Spam Reporting Centre will be established to receive reports of spam and related threats, collect evidence and gather intelligence to assist the CRTC, Industry Canada and the Competition Bureau and the Office of the Privacy Commissioner with the prosecution of offences. Bennett Jones has determined three major ways the CASL will affect business: “It limits your ability to communicate using commercial electronic messages for your business objectives, unless you have obtained consent from the recipient or the message is exempt. The consent can be express or implied (a commercial electronic message is any message sent by any means of telecommunication, including text, sound, voice or image that seeks to promote a business activity or relationship).
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BUSINESS mAtteRS â&#x20AC;&#x153;CASL also regulates businesses involved in the alteration of transmission data or who produce or install computer programs, in each case requiring such businesses to comply with separate consent as well as additional requirements. â&#x20AC;&#x153;CASL imposes fines as much as $10 million for an organization and $1 million for an individual who violates the law, and a private right of action which allows for compensation up to a maximum of $1 million per day of violation.â&#x20AC;? Kratz intimates that the new protocols for business people and companies trying to introduce their goods and/or services to Canadian firms could far eclipse the hassle of spam itself. â&#x20AC;&#x153;Above-board companies in other countries will be very concerned about potential liability of simply trying to establish ties to Canadian firms,â&#x20AC;? he says. â&#x20AC;&#x153;Starting in July, sending emails will be far more cumbersome and will require direct consent, third party referrals or other criteria prior to sending.â&#x20AC;? As for reducing spam, Kratz says that because itâ&#x20AC;&#x2122;s so difficult to find out the true perpetrators and their country of origin, â&#x20AC;&#x153;the amount of spam you receive daily will only be reduced by a fraction. None of the spam from the U.S. or overseas will stop: youâ&#x20AC;&#x2122;ll still get emails advertising Russian brides and so forth.â&#x20AC;? Kratzâ&#x20AC;&#x2122;s message is simple: Learn as much about becoming compliant as possible. â&#x20AC;&#x153;Thereâ&#x20AC;&#x2122;s still time to prepare,â&#x20AC;? he says. â&#x20AC;&#x153;Our law firm offers good information online: bennettjones.com. The sooner you learn and get your mailing lists in order, the less liable you will be.â&#x20AC;?
WayS yoUr BUSINESS CaN PrEParE for CaNadaâ&#x20AC;&#x2122;S aNtI-SPam LaW (couRteSy BeNNett JoNeS llP) â&#x20AC;˘ Businesses seeking to comply with CASL need to assess all of the relationships with the recipients of their commercial electronic messages or software in order to determine if they have adequate consent (express or implied) or if the communication or installation is exempt. â&#x20AC;˘ Ensure that consent is acquired properly in accordance with the consent procedures, and document that consent. â&#x20AC;˘ Assess and understand the exceptions to the general prohibitions, and consider if business practices can be modified to maximize exempt communications. â&#x20AC;˘ Exercise due diligence in efforts to comply with CASL, including making and retaining records of consents received and identifying and acting on the time limits that may be applicable to implied consents or during the transition period. â&#x20AC;˘ Establish model forms of commercial electronic messages and consents that satisfy the form and informational content requirements of the legislation. Ensure that those forms are consistently used. â&#x20AC;˘ Promptly honour â&#x20AC;&#x153;unsubscribeâ&#x20AC;? communications or withdrawal of consent.
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/HDGLQJ 7HFKQRORJLHV &KDQJLQJ ,QGXVWU\ Join the Petroleum Services Association of Canada (PSAC) to increase your understanding of the technologies, and the economic and geopolitical WUHQGV WKDW SUHVHQW RSSRUWXQLWLHV DQG FKDOOHQJHV WR &DQDGD¡V SHWUROHXP services, supply and manufacturing sectors. The full-day event will include the mid-year update to 36$&¡6 Canadian Drilling Activity Forecast and presentations highlighting Canadian technical innovations. Who should attend? â&#x20AC;˘ Non-technical employees, E&P and Petroleum Services Companies Â&#x2021; 3ROLF\ RIĂ&#x20AC;FLDOV â&#x20AC;˘ Students â&#x20AC;˘ Business development personnel
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PSAC IN ACTION the PetRoleum SeRvIceS ASSocIAtIoN of cANAdA (PSAc) coNtINueS to keeP the SeRvIceS SectoR fRoNt ANd ceNtRe thRouGh AdvocAcy ANd outReAch PSAC TAKES WORKING ENERGY COMMITMENT INITIATIVE TO EASTERN CANADA NEW BRUNSWICK PSAC took the opportunity to host a luncheon during the New Brunswick Energy and Mines Conference, in November 2013, to introduce the Working Energy Commitment and the Hydraulic Fracturing Code of Conduct, announced in October, and to promote the FracFocus website as the platform for fluid disclosure. With many oil and gas industry leaders in attendance, PSAC met with New Brunswick Minister of Energy Craig Leonard, Deputy Minister Jean Finn and Assistant Deputy Minister Sam McEwan. Additionally, PSAC met with the Premier’s Office Deputy Minister, Strategic Initiatives, Dallas McCready, to discuss PSAC’s efforts to demystify hydraulic fracturing and to establish open dialogue with community members. NEWFOUNDLAND While in Eastern Canada, PSAC also met with representatives in Newfoundland including Wes Foote, Assistant Deputy Minister of Natural Resources (Petroleum Development) to introduce the Hydraulic Fracturing initiative and recently launched Code of Conduct. The meeting proved to be timely with an announcement the day prior, of a pause in drilling activity across the province involving hydraulic fracturing operations. PSAC VISITS CHINA ON TRADE MISSION In January, PSAC joined representatives from the Alberta Government on a trade mission to China to keep the recently-signed energy agreement between Alberta and China moving forward. Led by the Alberta Department of Innovation and Advanced Education, PSAC joined the mission to get an understanding the opportunities and
challenges for Alberta E&P, service, equipment, and technology companies in unconventional resources sector; and inform potential investors of Alberta’s investment opportunities and its unconventional resources sector. The mission was both eventful and productive, and PSAC hosted an information breakfast on February 27, 2014 to provide greater detail on the insights and information gathered. CONTINUING TO BUILD THE SERVICES SECTOR PROFILE WITH DECISION MAKERS Late in 2013, PSAC gave voice to the challenges facing PSAC members with government officials both federally and provincially, including: CANADA Honourable Jason Kenney, Minister of Employment and Social Development, and Minister for Multiculturalism Honourable Rona Ambrose, Minister of Health Honourable Ed Fast, Minister of International Trade Honourable Chris Alexander, Minister of Citizenship and Immigration Honourable Tony Clement, President of the Treasury Board ALBERTA Danielle Smith, Leader of Official Opposition of Alberta BRITISH COLUMBIA Premier Christy Clark Honourable Rich Coleman, Minister of Natural Gas Honourable Shirley Bond, Minister of Jobs, Tourism and Skills Training, and Minister Responsible for Labour Deputy Ministers for Environment; Jobs, Tourism and Skills Training; Energy and Mines: International Trade; and Technology and Innovation.
one of many stops for the Alberta delegation included a visit to china National Petroleum corporation - Alberta Petroleum centre, from left to right: lee kane, trade commissioner canadian embassy, Beijing; mei huang, Senior Policy Analyst, Alberta energy; mark Salkeld, President and ceo, PSAc; and Alberta telfer, Industry development officer, Innovation and Advanced education.
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27
MeMBeR PRofIle
ARMed and Ready SteP’S RevolutIoNaRy New techNoloGy IS PoSItIoNed to bRING SafeR, moRe ecoNomIcally effIcIeNt multI-well INteRveNtIoN oPeRatIoNS wIthIN Reach by lindsay holden
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alGaRy oIlfIeld SeRvIce comPaNy,
and newcomer among coil-tubing, fluid and nitrogen pumping service providers, STEP Energy Services promises to change the way multi-well pad operations are performed when it flexes the muscle behind its STEP-ARM this spring. An acronym for “articulated rotating mast,” the STEP-ARM is a unique piece of equipment designed as part of a revolutionary new coiled tubing system that was commercially released in February. The unit was designed to reduce onsite safety risks and increase the efficiency of coiled tubing operations on multi-well pad locations, an increasingly common drilling practice. “This unit is able to service multiple wells without having to move any equipment. This is a huge benefit in terms of efficiency as it greatly reduces the amount of time required to move from well to well,” says Steve Glanville, STEP’s chief operating officer. “Not only does it save time, it reduces the safety exposure for professionals working on a job site.” The first STEP-ARM will be put to work in 2014’s first quarter, with five more units scheduled to be released this year, adding to the company’s already sizeable fleet. STEP Energy Services was founded in response to the increasing number of ultra-deep, horizontal drilling programs in the Western Canadian Sedimentary Basin (WCSB), says Glanville. The subsurface that is the WCSB contains one of the world’s largest reserves of petroleum and natural gas, spanning from B.C. to Manitoba. “We built this company based on the industry’s requirement for increased capacity to service deeper, more challenging well bores,” Glanville says. When companies are spending millions on their technically advanced horizontal drilling and multi-stage fracturing programs, traditional equipment, as well as service quality, has fallen short of expectations, he adds. As a new player and specialist, it has been critical for STEP to be positioned as having the best technology, and working as an efficient and reliable partner in its operating processes, says Christine Wilson, STEP’s marketing and communications manager. Average well depth in the WCSB has increased by over 50 per cent over the past five years, according to a Winter 2014 report by Peters & Co. Limited, a Calgary investment firm which specializes in the Canadian oil and natural gas, midstream, and oilfield services industries.
28 SPRING 2014
bIG SteP: at its maximum height, the SteP-aRm reaches 27 metres.
For example, Shell Canada’s Montney well was the company’s longest to date, measuring a depth of more than 6,000 metres, the report states. “Nobody else is doing what we are doing, with the amount of technical and operational expertise that we have,” says Wilson, adding the company is changing the industry with its innovation, technology and higher standard of service. Wells are reaching deeper and are accessing more challenging reservoirs. The days of single-pad vertical wells are becoming history. Instead, lateral wells and multi-well pad development programs in resource plays such as the Duvernay, Horn River and Montney have required the introduction of fit-for-purpose equipment with more capacity, and capable of servicing multiple wells per pad. STEP Energy Services was incorporated in March of 2011. In December of that year it provided fluid pumping services to the company’s first client, and by June 2012 performed its first well intervention program using coiled tubing. Since then STEP has “grown astronomically” says Glanville. Today, the company employs 310 people, and boasts a fleet that can match the productivity in extended-reach wellbore designs, with its new ultra-capacity reel trailer capable of spooling up to 6,800 metres of 73millimetre and 7,900 metres of 66.7-millimetre coiled tubing. Additionally, the company can deploy 12 twin fluid pumps, nine nitrogen pumps, five nitrogen bulker units, and a total of nine purpose-built deep-capacity coiled tubing units. The reputation has drawn a team of self-motivated professionals who embrace a culture that is focused on personal and professional growth, Glanville says.
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a look at leadeRShIP PetRoleum SeRvIce NewS talkS wIth PSac’S BoaRd of dIRectoRS aNd takeS a PeRSoNal look at leadeRS IN the SeRvIceS SectoR duncan au President & CEO CWC Well Services Corp. r.b. (ron) mackInnon Vice-President, Business Development Strike Energy Services Inc.
duncan au If you could do any other job/occupatIon, what would that be? DA: Caddy for my daughters on the LPGA Tour RM: I believe I have the best job in the world but if I had to pick another one it would be a NASCAR driver. what Is your favourIte book of all tIme? DA: The Great Gatsby RM: The Lions Game by Nelson Demille. what about movIe? DA: Wall Street RM: Miracle starring Kurt Russell If you could InvIte three famous people (dead or alIve) to dInner, who would they be and what would you serve? DA: Sandra Bullock, Warren Buffett, Russell Peters – Alberta beef, of course. RM: Jeff Gordon, Brad Paisley and Michael J. Fox and I would serve an Atlantic salmon dish. what do you thInk Is the bIggest challenge facIng canada’s energy Industry at thIs tIme? DA: The political and environmental will to get oil and gas pipelines built to the south, west and east in a timely fashion, and to have capital market investors believe that we will get our commodities to where the market demand is. RM: Access to other markets. what would you say Is your bIggest accomplIshment to date? DA: Still in the process of accomplishing it – raising two bright, beautiful and successful daughters who will achieve greatness of their own! RM: Publishing three best-selling books. what motto or phrase do you lIve by? DA: If you pay it forward, the world will be a better place.
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r.b. (ron) mackInnon
RM: Treat others the way you would like to be treated and to put your best effort into everything you do. what talent would you most lIke to have? DA: To have all the skills to be a professional golfer. Is it too late to make it on the Champions Tour? RM: The guts and reaction times to be a NASCAR driver. If you could change one thIng about yourself, what would It be? DA: To be able to commit to a regular workout routine. RM: Less belly on the front and more hair on the top. I guess that’s two things. what Is your most treasured possessIon? DA: If one could possess another person, I would say my wife. But since I can’t “own” her, I would have to say my golf clubs. RM: My Fender 12-string acoustic guitar. If you could travel to anywhere In the world, where would you go? DA: Bali RM: A two- or three-month driving tour with lots of golf and NASCAR events through eastern and southern United States. who are your heroes In real lIfe? DA: My Mom and Dad. In 1971, while they were in their mid20s, they gave up a white-collar life in Hong Kong to come to Canada to take on blue-collar jobs, so my siblings and I could get a good education and a better life. I hope I have lived up to their expectations. RM: All the veterans who have gone to war and ones who are still there fighting for our freedom. In 10 words or less, what would you say about how 2014 Is goIng to turn out? DA: The global economy will continue to be better in 2014. RM: Exciting and awesome.
PetRoleum SeRvIceS NewS