VENÜ #46 FALL/HOLIDAY

Page 123

Silver WELL-BEING

WELL-BEING

BY CINDY CLARKE

A noble history in health care

A

truly noble element, silver has

merchants and men of means. History points

instruments. In the mid-1960s, Johnson Space

made history for millennia, prov-

to the Phoenicians’ preference for storing

Center developed a lightweight generator to

ing its mettle as one of the earth’s

water, wine and vinegar in silver bottles to

dispense silver ions into the drinking water

most precious metals – and very

prevent spoiling. Ancient Greeks, Romans

aboard the Apollo spacecraft to kill bacteria,

first antibiotic. Silver gave birth to wealthy

and Macedonians were reputed to use silver

and in 2015, NASA approved the use of a

empires around the globe beginning in China

to keep the immune system strong thanks

silver-based water purification system aboard

around 900 BC. Ancient Egyptians considered

to its antiseptic properties. And sailors used

the International Space Station.

it magical and used it to ward off evil. Mer-

to throw silver coins into their milk to keep it

Its history as an effective germ-fighter

chants and traders banked on it. Aristocrats

from spoiling on long journeys before modern

remains untarnished today. All of which begs

toasted it and doctors operated with it. And

refrigeration.

the following questions, especially in light of

while gold gets top billing, it’s silver that con-

Wealthy families in the Middle Ages, a time

tinues to make the everyday world go ‘round.

rife with unsanitary living conditions, were

What if you could wear a mask, gloves and

Consider its uses in modern-day merchan-

known to gift silver spoons, naturally hygienic,

scarf threaded with 99% ionically plated silver

dise by the innovative company founded by

to babies to keep bacterial illnesses at bay.

to disarm opportunistic viruses when out and

entrepreneur Sharon Whiteley, TRU47, with

English royals were believed to be healthier

about in crowded places?

everyday health and wellness in mind. Silver

than the commoners they ruled thanks to their

Or wrap handles handled by countless unfa-

is the core element of all TRU47 products,

use of disease-defying silver utensils, plates

miliar hands with an antibacterial silver cover to

from masks, wraps and wipes to spritzes,

and goblets.

protect you from unhealthy organisms?

COVID and flu season concerns.

skincare, scarves and more, each meticulously

Hundreds of years later across the pond,

Or spray and wipe away thousands of

designed to inhibit the growth of germs, fungi

silver coins were dropped into drinking water

germs on suspect surfaces with a sanitizing

and viruses including odor-causing bacteria.

barrels for protection against water-borne

silver spritz or germ-fighting StellarCleenz

Its intrinsic antimicrobial properties were

illness, and during the Civil War, silver was

cloth?

first documented by Hippocrates, the “Father

used to treat syphilis and battle wounds. In

Or safeguard your skin with silver-formu-

of Medicine,” who wrote of using silver to

the 1880s, the use of silver nitrate in the eyes

lated soaps and creams that deter infectious

improve wound care and limit infection. Silver

of newborn infants to prevent post-delivery

invaders?

gained a sterling reputation for its sanitizing

infections was introduced. First discovered

You can, thanks to the folks at TRU47

swagger in the centuries that followed, valued

in the 1890s, colloidal silver became many

who are remaking history with a virtual trea-

as currency, and spoilage savior for mariners,

physicians’ treatment of choice for boosting

sure chest of silver bullets to ensure your

the healing process for their patients. Today

well-being. ☐

you’ll find it in TRU47’s skincare products and

TRU47.com

inhalers to support and enhance overall wellbeing, along with nourishing essential oils. Before the advent of manmade antibiotic drugs in the first half of the 1900s, silver was a leading player in the medical field, where it was commonly used in wound coverings, sutures and surgical

CONTEMPORARY CULTURE//MAGAZINE

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