Welcome
As an avid golfer, it has long been my passion to bring a world class golf club to Miami. Partnering with golf icon Greg Norman has been a privilege, and we share a common vision to create a golf course that rivals the best courses not just in all of South Florida, but in the world. The course will be over 7,200 yards meandering through beautiful expansive lakes with immaculate greens, no tee times and invitation only memberships, elevating the exclusivity. The Shell Bay Academy is unmatched, offering best in class training with a 12 acre practice facility and instruction from PGA TOUR and LPGA TOUR coaches.
My vision for this property is not just a premier golf facility, but also to imbue it with refined hospitality so it is a place you never have to leave. Amenities include restaurants overlooking the golf course, a racquet club, swimming pools, a destination spa and private member offices with the latest technology.
I look forward to bringing together a curated group of people who share my vision.
Sincerely,
Steven Witkoff
Shell Bay is the new frontier of exclusive clubs, bespoke residences, and elevated wellness and leisure. With curated and hyper-personalized concierge services, we are the evolution of premium spaces through a new kind of elite living. A world-class oasis, we are a playing field for what is next and a home for today’s visionaries — you.
60 key
Boutique hotel
18 holes
100 residences
Bespoke residential units 48 slip Private Yacht Club
Greg Norman Championship designed Golf Course with a 12-acre practice facility including 9 Hole Par 3 course
7,250 yards
Championship tees will measure 7,250 yards one of the longest golf courses in South Florida
23,000 sq ft
Private Members Pavilion featuring a fitness center, state-of-the-art sports medicine clinic, locker rooms, golf pro shop, executive meeting suites, and private outdoor terrace overlooking the golf course
20,000 sq ft
Clubhouse, indoor, and outdoor dining Cocktail Lounge and Lobby Bar
30,000 sq ft
Event space with outdoor event terrace
18,000 sq ft
Holistic wellness spa and fitness center
14,000 sq ft
Rooftop pool, cold plunge, and whirlpool
Children’s and Teens outdoor discovery park
A New Vantage Point
The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed. Completely isolated from its surroundings, the walkable layout will capture the true essence of the game with immaculately conditioned fairways, sweeping sandbelt style bunkers and contoured greens that test every club in your bag. It will be a place where you can totally immerse yourself in the game.
Greg Norman
7,250 YARDS
Championship tees will measure 7,250 yards one of the longest golf courses in South Florida
7
USGA RATED TEES
Including championship, tournament, member and forward. Three combo tees to suit all golfing levels
15,000
18 hole Championship
Shell Bay Golf Practice Facilities
GOLF ACADEMY
DRIVING RANGE
PUTTING GREEN
SHORT GAME AREA
9 HOLE PAR 3 COURSE
320
806
15,000
Driving range with six covered bays for practice during rain or shine
9 hole Par 3 course with Golf Academy floodlit to be enjoyed day and night
9 hole Par 3 course will have some of the world’s renowned green complexes (Biarritz, Double Plateau, Punchbowl, and Redan)
Our expansive 15,000 square feet short game area will include the world famous replica Road Hole bunker from St. Andrews
18-hole championship course designed and brought to life by Greg Norman
WHERE TECHNOLOGY MEETS PASSION
Shell Bay Golf Academy
Allying technology and passion, the Shell Bay Golf Academy is unprecedented in South Florida. The academy will offer state-of-the-art technology together with PGA and LPGA tour instructors to offer an exceptional level of instruction daily The curated program of specialized golf amenities and services include custom fitting, indoor putt lab, and stretch and activation zones. It will be one of the only academies in the world to combine the top leading technologies in two state-of-the-art practice bays.
The double-sided driving range includes five target bunkers, and the short-game practice facility provides a challenging setting to refine your technique. From three-foot putts to full wedge and long bunker shots, you’ll learn to execute shots from any scoring position.
Academy Amenities
COMFORT STATION
Shell Bay’s comfort station will serve a rotating menu of fresh and nutritional snacks and refreshments, bringing guest chefs and bartenders with a planned calendar of events. Outdoor kitchen, water stations and restroom facilities are conveniently located for you at the comfort pavilion.
SWING CATALYST BAY 1
The Swing Catalyst Dual Force Plate is perfectly synchronized with high-speed video images and data. It provides independent information about the left and right foot, developing the ground reaction forces (GRFs) necessary to produce robust and precise golf shots.
Swing Catalyst Bay will be accompanied with the Foresight GCQuad launch monitor which delivers unprecedented ball and club performance data as well as a spectrum of professional features.
TRACKMAN 4 BAY 2
TrackMan 4 captures every detail and analyzes your game with astounding precision by combining radar and cameras. Club and ball data include impact location and total ball-flight numbers to normalize all conditions.
STRETCH & ACTIVATION ZONE
Intimate area to integrate fitness and golf so members can warm up or work with one of our top trainers to combine functional movements into the golf swing.
CUSTOM FITTING
A brand-agnostic approach built to suit your game in three straightforward steps for your game:
STEP 2 STEP 1
Upon arrival, your fitter will greet you and begin to identify the goals and objectives for your fitting session. As you warm up, your fitter will do a spec check and blueprint of your current clubs. The blueprint carefully evaluates how your current clubs are made.
Your fitter will select products for you to test, all to show improvements in the areas identified during the interview. If you choose, the equipment test is also your opportunity to try a specific product against your current clubs.
STEP 3
Find your best combination of the club head, shaft, and grip. Each component of your fitting will be explained and verified with launch monitor data.
Your fitter will also provide a detailed fitting report which includes recommended equipment, the prescribed build specifications, and a shot report
We have a full club building workshop to make adjustments on-site
Putt Lab
540 square feet indoor putting green set up with machine vision cameras to capture stroke from three different angles with unmatched putting experience and technology including:
PUTT VIEW
PuttView transforms any putting green into an interactive learning environment. It lets players and coaches create any putting scenario indoors with projectors and outdoors with AR-Glasses to see real results on the course. It instantly calculates and projects any putt directly onto the green and tracks it in real-time to provide actionable feedback See where you have to aim and focus on starting the ball on your intended line. If you get the speed right, the impact of break takes care of the rest and the ball will follow the Ideal Line. Perfect for improving your ability to control line and speed!
SAM PUTT LAB
Putt Training In A New Dimension 43% of the golf shots are putts, however, putting is rarely trained systematically. Neuroscience tell us that efficient learning is all about accurate feedback SAM Putt Lab offers the most efficient technology to train for ascertainable success.
The Complete Putting Solution
SAM Putt Lab is the complete putting solution easy setup and calibration, extremely accurate data, comprehensive analysis, customizable reports, and the only system on the market that considers technique and consistency to evaluate a player’s individual performance profile.
QUINTIC BALL ROLL
Quintic Ball Roll Systems offer fast and accurate information for both the club and ball, without any attachments affecting either the club or the player.
Quintic Ball Roll utilizes a high-speed camera (360-1080 frames per second) to track the putter and golf ball throughout the impact zone of either a right handed or left handed player The system automatically measures over 45 parameters regarding the putter and ball, both graphically and numerically. The data is instantly displayed within the software for immediate analysis, review and intervention.
Member’s Pavilion
Entering a tranquil internal courtyard, members have access to a secluded and exclusive Member’s Pavilion. On the ground floor, modern locker rooms with private men’s and women’s spas and lounges are complemented by thoughtful outdoor areas. An impressive pro-shop connects the locker rooms to the internal courtyard overlooking the first tee. Bringing the latest best-in-class golf accessories, merchandise, and custom apparel designed specifically for you.
Overlooking the 1st and 9th holes on the second floor of our Member’s Pavilion, this world-class fitness center presents independent rooms for private training sessions. Medical sports rooms, physical therapy, and specialized post-training or golf stretching support your optimal performance.
We have curated a select team dedicated to cater to your every need and a members concierge to provide you a tailored hyper-personalized level of service.
Member Concierge and Services
At every step of the journey inside Shell Bay, a team of exceptional professionals is available to assist our members in discovering and enjoying all the club offerings while we take care of everything else for you. Our hyper-personalized concierge services are here to meet your specific needs and desires.
DEDICATED AMENITIES INCLUDE:
VANDUTCH HOUSEBOAT
CLUB CAR
PERSONALIZED CONCIERGE
DEDICATED TECHNOLOGY CONCIERGE
ON DEMAND FUEL DELIVERY SERVICE
CAR WASH & VEHICLE DETAILING
GOLF VALET
The amenity offering and program have been carefully designed with world-class athletes and experts to cater for both the ultimate luxurious lifestyle and peak functioning performance. There is no limit to your potential — at Shell Bay, we reach an elevated dimension that encompasses all aspects of health and wellness. Your life, enriched.
Signature C lubhous
eShell Bay’s Signature Clubhouse is a collection of beautifully designed spaces combining comfort, convenience, and inspiration. Whether you visit the lobby and lounge areas for relaxation, private meetings, or enjoyment with other members, you can count on an exquisite food and beverage selection and have a dedicated club concierge to assist you at all times. For maximum comfort, attentively designed suites with expansive views over the golf course are exclusively available to you and your guests.
Culinary Creations
The food and beverage programming is unprecedented to any other club. From a casual lunch at the grill to a private personalized menu or an exclusive sommelier tasting and fine dining experience, our members can enjoy a collection of atmospheres and cuisines using the utmost organic, fresh, and local ingredients. The Boulangerie serves freshly made pastries baked in-house daily, and The Cocktail bar with an outdoor terrace overlooking the golf course is the perfect place to wind the day down or get a pleasant evening started. Curated for you throughout Shell Bay, the offering will include:
Boulangerie, Mercato, Signature Restaurant, Health & Wellness Juice Bar & Cafe, All-day Golf Course Grill, Cocktail Lounge, Poolside Private Cabana Dining, Private Sommelier Cellar and Tasting Room
Yacht Club
An enclave for boating and the finest leisure, our private Yacht Club is the perfect gateway to access the club and experience the best of the coast. Shell Bay Yacht Club amenities include a market for boating essentials and provisions, and an iconic dock-side cocktail bar. Exclusive private dining by our prestigious in-house chefs will be available à-la-carte to your yacht. For your enjoyment, Shell Bay will provide two inhouse boats for fishing and leisure.
Racquet Club
Set in an alluring garden, the Shell Bay Racquet Club is one of the few facilities in the world to offer all four grand slam surfaces a proposal unmatched in Florida. European red and green clay, grass, padel, and pickleball courts are paired with dedicated amenities. The Racquet Club provides dedicated amenities to the Racquet Club, a juice bar, and a wellness cafe set within a covered elevated viewing terrace.
+15,000
SQUARE FEET
State-of-the-art fitness and training facilities
+3,000
SQUARE FEET
Private members training and sports wellness clinic, offering an elevated approach to health, fitness and vitality
Fitness Center
Located on the second floor of the Condo Hotel, the sophisticated fitness center is outfitted with future-forward technology and state-of-the-art equipment. Programmed with tailored small group sessions, a boxing rink, Pilates reformer and advanced yoga, it is connected to an outdoor terrace for open-air training.
Spa
Envisioned by medical, sport, nutritional and wellness experts to offer a highly curated holistic menu, the spa is a sanctuary and a place for total relaxation, rejuvenation or to be re-energized as you desire. Indoor and outdoor spa areas are seamlessly integrated, inviting members to unwind and take in the lush landscape surroundings. Carefully selected doctors and practitioners ensure that our personalized service meets your specific goals and needs.
Pool
Located two flights above the ground, the half-size Olympic training pool allows for swimming laps, aquatic training, and poolside leisure and dining with sweeping views over the golf course and property. Completed by a hot tub, a whirlpool, a cold plunge, and spa facilities, the pool area is a coveted sport and social destination at Shell Bay.
Social Ballroom
BESPOKE EVENTS, BALLROOM, AND TERRACE
Host unforgettable moments in our unrivaled ballroom and pre-function spaces opening to an elevated private terrace. The panoramic views over the evergreen golf course, illuminated short game and driving range areas complete the captivating and unique backdrop. Our events coordinator and catering director will be a personal resource for you, whether planning a gala, wedding, or an intimate party.
A second private terrace can be a supportive space to the ballroom or independently host al fresco events allowing for boundless creativity and celebration.
+30,000
SQUARE FEET
Event space with outdoor terrace
Retail Boutique
Inside our Signature Clubhouse, a curated, revolving selection of globally sourced apparel, accessories, objects, and books like no other. Custom collaborations and unique offerings in sport, culture, and leisure can be discovered exclusively by Shell Bay members. Special pop-ups, limited editions, featured brands, and art galleries bring immersive shopping and high-end creative experiences to the club. A window to what is best and next, just for you.
