Verb Edition No 1

Page 1

Edition No. 01

1


Table of Contents

01 From Our Co-Founders Introduction

02 Manifesto Our ideals & Beliefs

03 From Texas, with Love Austin Born, New York Raised

04 Nothing Bad, Lots of Good Cruelty-free, with no harmful sulfates, parabens or gluten.

05 Say Hello To The Family Made in the United States, always $14.

06 Verb Brushes Introducing our new line of brushes.

07 The Stylists Know A word from our friends and family.

08 Verb in Action A word from our friends and family.


“For packaging inspiration, we looked a lot to straightforward, innovative brands outside of professional beauty like Rag & Bone, Madewell, Everlane, Warby Parker, not to mention the aesthetic

of artists from Mondrian to the Eames family of furniture makers.”

OUR STORY We first saw the need for Verb in our own salons when the cost of

For packaging inspiration, we looked a lot to straightforward, in-

hair products began to surpass the price of our haircuts. Afford-

novative brands outside of professional beauty like Rag & Bone,

able salon quality is what we do, and harmful ingredients like sul-

Madewell, Everlane, Warby Parker, not to mention the aesthetic of

fates, parabens and gluten don’t fly with our clients. Color-safe and

artists from Mondrian to the Eames family of furniture makers.

cruelty-free throughout the line are also musts. We couldn’t find

As Charles Eames once said, “The details are not the details. They

an accessible, clean, natural-leaning line that fit those criteria for

make the design.”

our retail shelf and didn’t cost a fortune.

Maybe the greatest influence of all to the Verb look is the band New

The challenge was to break the mold if we were going to speak

Order (formerly Joy Division), especially the music and art from

to all those people who didn’t pay attention to a retail shelf they

their most seminal albums. In the back office, their music always

found irrelevant. Mainstays like fancy names, cosmetology-speak

plays – a timeless sound of the future, but with heart and soul – the

and swirling scripts that complicated the product’s purpose were

soundtrack to the Verb line. “Movement,” “Brotherhood,” “Tech-

anathema to what we were trying to do. After a lot of thought, we

nique” and especially the album cover for “Power, Corruption and

settled on Verb for the line’s name to resonate with the on-the-go,

Lies” spoke to us deeply. Each one different – from minimalism to

no bull person who’d be buying our product. “Why Verb?” is a ques-

pop art to Renaissance still life, you still always knew it was a New

tion I get a lot. Probably the best answer came from an English

Order album cover without the name even being there, and the art

teacher I was sitting next to at the airport. Her answer, “Because

perfectly conveyed the sound within. The details make the design.

it works, that’s why.” Smart buyers want their choices to matter, and we found those elements all around us in the art and brands we liked already.

Until next time. -MP 3


The smart choice doesn’t have to be the boring one.

4 | V ERBPRO DU CTS .CO M | 87 7 • 8 86 •7080


AUSTIN BORN

GOOD STUFF ONLY

Verb comes from a place of natural beauty, easy living and no nonsense.

Every Verb product is cruelty-free, with no harmful sulfates, parabens or gluten.

SALON RAISED

PRICED RIGHT

Created by stylists looking for high-quality products their clients could afford.

Professional hair products made for the 93% of people who don’t buy them.

5


FROM TEX A S WITH LOVE We’re from Austin, and yes, it’s as great as you’ve heard. It’s the kind of place that gets you to roll up your sleeves and go, do, enjoy, repeat. We come from award-winning salons that focus on quality over frills, with an attractive price to match. We saw an opportunity to bring that same approach to professional hair products and created Verb.

6 | V ERBPRODU CTS .COM | 87 7 • 8 86 •7080


7


8 | V ERBPRODU CTS .COM | 87 7 • 8 86 •7080


NOTHING BAD, LOTS OF GOOD Cruelty-free, with no harmful sulfates, parabens or gluten. Verb is a family of smart, professional-grade haircare products priced within reach of every salon customer. Our salon-quality hair products are color-safe, free of harmful sulfates, parabens and gluten and are made in the U.S.A. without animal testing. 9


S AY HELLO TO THE FAMILY Made in the United States. Always $14 Hydrating Shampoo

Hydrating Conditioner

Leave-In Mist

Color safe and keratin safe. Quinoa

Provides deep moisture for color processed

Designed to moisturize, detangle,

protein shields hair shaft from sun

and drier hair.

nourish, smooth, tame frizz, repair

and heat styling damage. Dries soft,

Keratin and Quinoa protein shield hair

ends, add shine, prevent breakage,

smooth and tangle-free

shaft from sun and heat styling damage.

enhance elasticity, protect from heat and prep for styling.

Sculpting Clay

Forming Fiber

Sea Spray

Perfect for pixie cuts on women and slick

Maximum hold with a matte finish in

Formulated with natural sea salt and

swooping looks on men.

a fibrous pliable product.

smoothing moisturizers, this light mist

Lighter, flexible hold with subtle shine.

For best results, emulsify in hands first.

infuses all hair types with oceanic waves for

Increases fullness up to 35% for shorter styles.

a breezy texture boost.

10 | V ERBPRODU CTS .C O M | 87 7 • 8 86 •7080


Styling Cream

Volume Spray

Curl Cream

Light-weight blowout cream disappears

Amplifies fine hair for a full flexible finish.

Provides memory and light hold to all

into hair, enhancing it with argan for

Provides soft, touchable, all-day hold for

types of textured hair, keeping curls

protection from heat styling tools. Bam-

men and women. Light-weight formula can

shapely and buoyant.

boo, green tea and sunflower seed extracts

be applied liberally for maximum body.

This lightweight formula activates curls

shield against harmful UV rays.

and controls frizz for all-day, touchably soft hair.

Dry Shampoo

Ghost Oil

We’re Busy Working

Refreshes hair, removes oil, boosts body

Featherweight blend of argan & moringa

Our family is growing

and prevents damage from washing

oils enriches the hair shaft with essential

so stay tuned...

and styling.

nutrients that naturally seal & protect the

This non-whitening formula instantly

hair while smoothing frizz and promoting

absorbs impurities and re-energizes your look.

weightless shine for all hair types. 11


VERB BRUSHES Round Brush and Detangling Brush for $14 each Verb Round Brush

Verb Detangling Brush

Verb Comb

A medium round brush great for

A detangling brush that is great for

This promotional comb is great to

medium to long hair and textures.

all hair types and textures when hair

detangle or smooth hair mid-day.

is wet or dry.

12 | V ERBPRO DU CTS .CO M | 87 7 • 8 86 •7080


1

2

13


THE STYLISTS KNOW K E N DA L L W. B I R D S B A R B E R S H O P AU ST I N , T X

K EI L A R . S C O U TS B A R B E R S H O P N A S H V I L E , T N

I like to cocktail Sea Spray and Sculpting Clay for ultimate texture

I love mixing my favorite Verb products to create the perfect amount

in the salon and vodka and tonic at the bar.

of hold and shine for my clients. The mix of the moment for me is

Verb sells itself to each of my clients once they see the results in the

what I use on most of my curly hair clients. A bit of Curl Cream and

chair. From shampooing and conditioning in the bowl to putting

a pump or two of Ghost Oil gives curls the definition, moisture, shine

on the final touches, the Verb line makes my life as a stylist simple

and control that I’m looking for without feeling heavy or stiff. I love

and easy. In the salon, we especially love the Verb fragrance.

natural hair and this mix helps bring out the best in natural texture.

The grapefruit oatmeal is light and fresh.

14 | V ERBPRODU CTS .C O M | 87 7 • 8 86 •7080


M E L M . R I C K Y H O D G E S A LO N AU ST I N , T X

K A R A B . D EC K S A LO N B R O O K LY N , N Y

I love using the Verb Leave-In Mist on everyone!

Verb has been become the foundation of my beauty routine.

It’s a great detangler and can be used as a cutting lotion as well.

I still love discovering new products, but everything blends so well

It is a great product to use as the foundation to almost any style.

with Verb. Hydrating Shampoo and Conditioner have completely

The Sea Spray works wonders when misted through the mid-shaft and ends of dry hair. I love using it along with some Curl Cream to create beachy texture in mid-length hair, twisting and scrunching random pieces to enhance the shape and movement. It lasts all day and can be re-scrunched as needed to revive the look.

saved my hair. I can’t travel or leave the house without Ghost Oil and Dry Shampoo. I even use Dry Shampoo sprinkled on my face! I use it to absorb oils in the summer time when my make up is too heavy, and use it on my male clients on their necks after haircuts to help get rid of sticky hairs.

And the Dry Shampoo is a staple in my gym bag and my overnight bag. It’s one of the best ways to refresh my hair and add some texture and grit when I am on the go and pressed for time.

15


VERB IN ACTION We are Verb. Active, not passive. We enjoy working with talented people in order to create the work we get to share with you. From spotting trends at SXSW to recreating them in the studio, everything at Verb is done with love.

2

1

Verb + Music Austin is considered the live music capital of the world and at Verb, we couldn’t agree more.

3

Verb On The Shelf Stack them high and watch them fly. Verb retails for $14.00 in every salon and looks pretty while it does it.

Verb In The Studio All of our content is created with love in Austin, Texas.

16 | V ERBPRO DU CTS .CO M | 87 7 • 8 86 •7080


5

4

Verb In The Hair Simple, easy, effortless hair is what we are all about. Step-by-step how to’s are a great way to learn how to interact with the products.

6

The Verb Family Work isn’t work when you love your team. At Verb, we team up with talented people who create with excitement.

Verb In The Wild Sometimes our packaging makes the best models.

WATCH. Watch our products in action. Visit us at www.verbproducts.com/demonstrate to learn more about our smart, professional-grade haircare products priced within reach of every salon customer

#VERB

What does Verb look like in your behind the scenes? Snap a picture of your Verb products and we might just showcase your snap on the Verb Instagram!

17


18 | V ERBPRODU CTS .C O M | 87 7 • 8 86 •7080


Made Possible By Co-Founders Michael Portman Jayson Rapaport Photographers Andrew Chan Cory Ryan Designers Jessica Sedeno Jongwoo Lee Stylists Ricky Hodge Mel Martell Jessica Casarez Larissa Miranda Lisa Brooks Vanessa Powers Fresh Faces Rachel Myhill Kathleen Carmichael Lauryn Holmquist Dorothy Garcia Cara Morrison Stephanie Robalino Special Love For Our Friends & Family Birds Barbershop Bao Truong

19


AUSTIN BORN, NEW YORK R AISED. 1 • 87 7 • 8 86 •7080 VERBPRODUCTS .COM

CONNECT WITH US

hand delivered to you with love. xo, verb 20 | V ERBPRO DU CTS .CO M | 87 7 • 8 86 •7080


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.