Edition No. 01
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Table of Contents
01 From Our Co-Founders Introduction
02 Manifesto Our ideals & Beliefs
03 From Texas, with Love Austin Born, New York Raised
04 Nothing Bad, Lots of Good Cruelty-free, with no harmful sulfates, parabens or gluten.
05 Say Hello To The Family Made in the United States, always $14.
06 Verb Brushes Introducing our new line of brushes.
07 The Stylists Know A word from our friends and family.
08 Verb in Action A word from our friends and family.
“For packaging inspiration, we looked a lot to straightforward, innovative brands outside of professional beauty like Rag & Bone, Madewell, Everlane, Warby Parker, not to mention the aesthetic
of artists from Mondrian to the Eames family of furniture makers.”
OUR STORY We first saw the need for Verb in our own salons when the cost of
For packaging inspiration, we looked a lot to straightforward, in-
hair products began to surpass the price of our haircuts. Afford-
novative brands outside of professional beauty like Rag & Bone,
able salon quality is what we do, and harmful ingredients like sul-
Madewell, Everlane, Warby Parker, not to mention the aesthetic of
fates, parabens and gluten don’t fly with our clients. Color-safe and
artists from Mondrian to the Eames family of furniture makers.
cruelty-free throughout the line are also musts. We couldn’t find
As Charles Eames once said, “The details are not the details. They
an accessible, clean, natural-leaning line that fit those criteria for
make the design.”
our retail shelf and didn’t cost a fortune.
Maybe the greatest influence of all to the Verb look is the band New
The challenge was to break the mold if we were going to speak
Order (formerly Joy Division), especially the music and art from
to all those people who didn’t pay attention to a retail shelf they
their most seminal albums. In the back office, their music always
found irrelevant. Mainstays like fancy names, cosmetology-speak
plays – a timeless sound of the future, but with heart and soul – the
and swirling scripts that complicated the product’s purpose were
soundtrack to the Verb line. “Movement,” “Brotherhood,” “Tech-
anathema to what we were trying to do. After a lot of thought, we
nique” and especially the album cover for “Power, Corruption and
settled on Verb for the line’s name to resonate with the on-the-go,
Lies” spoke to us deeply. Each one different – from minimalism to
no bull person who’d be buying our product. “Why Verb?” is a ques-
pop art to Renaissance still life, you still always knew it was a New
tion I get a lot. Probably the best answer came from an English
Order album cover without the name even being there, and the art
teacher I was sitting next to at the airport. Her answer, “Because
perfectly conveyed the sound within. The details make the design.
it works, that’s why.” Smart buyers want their choices to matter, and we found those elements all around us in the art and brands we liked already.
Until next time. -MP 3
The smart choice doesn’t have to be the boring one.
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AUSTIN BORN
GOOD STUFF ONLY
Verb comes from a place of natural beauty, easy living and no nonsense.
Every Verb product is cruelty-free, with no harmful sulfates, parabens or gluten.
SALON RAISED
PRICED RIGHT
Created by stylists looking for high-quality products their clients could afford.
Professional hair products made for the 93% of people who don’t buy them.
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FROM TEX A S WITH LOVE We’re from Austin, and yes, it’s as great as you’ve heard. It’s the kind of place that gets you to roll up your sleeves and go, do, enjoy, repeat. We come from award-winning salons that focus on quality over frills, with an attractive price to match. We saw an opportunity to bring that same approach to professional hair products and created Verb.
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NOTHING BAD, LOTS OF GOOD Cruelty-free, with no harmful sulfates, parabens or gluten. Verb is a family of smart, professional-grade haircare products priced within reach of every salon customer. Our salon-quality hair products are color-safe, free of harmful sulfates, parabens and gluten and are made in the U.S.A. without animal testing. 9
S AY HELLO TO THE FAMILY Made in the United States. Always $14 Hydrating Shampoo
Hydrating Conditioner
Leave-In Mist
Color safe and keratin safe. Quinoa
Provides deep moisture for color processed
Designed to moisturize, detangle,
protein shields hair shaft from sun
and drier hair.
nourish, smooth, tame frizz, repair
and heat styling damage. Dries soft,
Keratin and Quinoa protein shield hair
ends, add shine, prevent breakage,
smooth and tangle-free
shaft from sun and heat styling damage.
enhance elasticity, protect from heat and prep for styling.
Sculpting Clay
Forming Fiber
Sea Spray
Perfect for pixie cuts on women and slick
Maximum hold with a matte finish in
Formulated with natural sea salt and
swooping looks on men.
a fibrous pliable product.
smoothing moisturizers, this light mist
Lighter, flexible hold with subtle shine.
For best results, emulsify in hands first.
infuses all hair types with oceanic waves for
Increases fullness up to 35% for shorter styles.
a breezy texture boost.
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Styling Cream
Volume Spray
Curl Cream
Light-weight blowout cream disappears
Amplifies fine hair for a full flexible finish.
Provides memory and light hold to all
into hair, enhancing it with argan for
Provides soft, touchable, all-day hold for
types of textured hair, keeping curls
protection from heat styling tools. Bam-
men and women. Light-weight formula can
shapely and buoyant.
boo, green tea and sunflower seed extracts
be applied liberally for maximum body.
This lightweight formula activates curls
shield against harmful UV rays.
and controls frizz for all-day, touchably soft hair.
Dry Shampoo
Ghost Oil
We’re Busy Working
Refreshes hair, removes oil, boosts body
Featherweight blend of argan & moringa
Our family is growing
and prevents damage from washing
oils enriches the hair shaft with essential
so stay tuned...
and styling.
nutrients that naturally seal & protect the
This non-whitening formula instantly
hair while smoothing frizz and promoting
absorbs impurities and re-energizes your look.
weightless shine for all hair types. 11
VERB BRUSHES Round Brush and Detangling Brush for $14 each Verb Round Brush
Verb Detangling Brush
Verb Comb
A medium round brush great for
A detangling brush that is great for
This promotional comb is great to
medium to long hair and textures.
all hair types and textures when hair
detangle or smooth hair mid-day.
is wet or dry.
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THE STYLISTS KNOW K E N DA L L W. B I R D S B A R B E R S H O P AU ST I N , T X
K EI L A R . S C O U TS B A R B E R S H O P N A S H V I L E , T N
I like to cocktail Sea Spray and Sculpting Clay for ultimate texture
I love mixing my favorite Verb products to create the perfect amount
in the salon and vodka and tonic at the bar.
of hold and shine for my clients. The mix of the moment for me is
Verb sells itself to each of my clients once they see the results in the
what I use on most of my curly hair clients. A bit of Curl Cream and
chair. From shampooing and conditioning in the bowl to putting
a pump or two of Ghost Oil gives curls the definition, moisture, shine
on the final touches, the Verb line makes my life as a stylist simple
and control that I’m looking for without feeling heavy or stiff. I love
and easy. In the salon, we especially love the Verb fragrance.
natural hair and this mix helps bring out the best in natural texture.
The grapefruit oatmeal is light and fresh.
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M E L M . R I C K Y H O D G E S A LO N AU ST I N , T X
K A R A B . D EC K S A LO N B R O O K LY N , N Y
I love using the Verb Leave-In Mist on everyone!
Verb has been become the foundation of my beauty routine.
It’s a great detangler and can be used as a cutting lotion as well.
I still love discovering new products, but everything blends so well
It is a great product to use as the foundation to almost any style.
with Verb. Hydrating Shampoo and Conditioner have completely
The Sea Spray works wonders when misted through the mid-shaft and ends of dry hair. I love using it along with some Curl Cream to create beachy texture in mid-length hair, twisting and scrunching random pieces to enhance the shape and movement. It lasts all day and can be re-scrunched as needed to revive the look.
saved my hair. I can’t travel or leave the house without Ghost Oil and Dry Shampoo. I even use Dry Shampoo sprinkled on my face! I use it to absorb oils in the summer time when my make up is too heavy, and use it on my male clients on their necks after haircuts to help get rid of sticky hairs.
And the Dry Shampoo is a staple in my gym bag and my overnight bag. It’s one of the best ways to refresh my hair and add some texture and grit when I am on the go and pressed for time.
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VERB IN ACTION We are Verb. Active, not passive. We enjoy working with talented people in order to create the work we get to share with you. From spotting trends at SXSW to recreating them in the studio, everything at Verb is done with love.
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Verb + Music Austin is considered the live music capital of the world and at Verb, we couldn’t agree more.
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Verb On The Shelf Stack them high and watch them fly. Verb retails for $14.00 in every salon and looks pretty while it does it.
Verb In The Studio All of our content is created with love in Austin, Texas.
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Verb In The Hair Simple, easy, effortless hair is what we are all about. Step-by-step how to’s are a great way to learn how to interact with the products.
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The Verb Family Work isn’t work when you love your team. At Verb, we team up with talented people who create with excitement.
Verb In The Wild Sometimes our packaging makes the best models.
WATCH. Watch our products in action. Visit us at www.verbproducts.com/demonstrate to learn more about our smart, professional-grade haircare products priced within reach of every salon customer
#VERB
What does Verb look like in your behind the scenes? Snap a picture of your Verb products and we might just showcase your snap on the Verb Instagram!
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Made Possible By Co-Founders Michael Portman Jayson Rapaport Photographers Andrew Chan Cory Ryan Designers Jessica Sedeno Jongwoo Lee Stylists Ricky Hodge Mel Martell Jessica Casarez Larissa Miranda Lisa Brooks Vanessa Powers Fresh Faces Rachel Myhill Kathleen Carmichael Lauryn Holmquist Dorothy Garcia Cara Morrison Stephanie Robalino Special Love For Our Friends & Family Birds Barbershop Bao Truong
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AUSTIN BORN, NEW YORK R AISED. 1 • 87 7 • 8 86 •7080 VERBPRODUCTS .COM
CONNECT WITH US
hand delivered to you with love. xo, verb 20 | V ERBPRO DU CTS .CO M | 87 7 • 8 86 •7080