Verileet November 2020 by verileet

VERILEET

RanA BROWNING on Living Simply and Romanticizing the Little Things

November 2020

Photo Rana Browning

Cover Model Rana Browning Clothes: Light Beige Sweater and Dress Red earrings - Style Hunt All other clothes are Rana Browning Location: Style Society Photographers: Brady Jensen (edits by Rana Monet) Nicole, Simply Minne Photography

NOVEMBER 11 "MASKNEâ&#x20AC;? BE GONE Wearing a mask is a customary practice nowadays and helps us protect ourselves and others from COVID

23 FULL BODY WORKOUT Your travel friendly workout guide to look & feel your best even during the busiest time of the year.

44 HOW TO LOOK YOUR VERY BEST THIS WINTER The top looks for your night out or day at the office

62 THE TREASURE HUNTERS OF STYLE SOCIETY How a love for vintage design turned into a thriving business

69 RANA BROWNING Living simply & romanticizing the little things

VERILEET VOL. 1 ISSUE 2 NOVEMBER 2020

NOVEMBER 83 5 ESSENTIALS FOR STAYING COMFORTABLE OUTSIDE THIS WINTER Here are the five items you need to keep you cozy this season.

87 HOLLY VANSELOW How Instagram became my side business

97 FIRING UP THE STILLS AT TWIN SPIRITS DISTILLERY Michelle Winchester started Twin Spirits Distillery with an enthusiasm for adventure that has produced timeless and unique spirits.

103 KRISTA BRUMM Entrepreneur Krista Brumm opens up about what it means to be authentic both online and in real life.

111 ELLE YOROBE Let’s find out what Elle’s eating

113 JAMIE PREUSS How one woman inspires us to enjoy life and creatively arouse our tastebuds.

VERILEET VOL. 1 ISSUE 2 NOVEMBER 2020

Photo series by Jackson David

VERILEET Verileet Vol. 1 Issue 2 November 2020 publisher/editor-in-chief eric olson

Editorial Angela McLaughlin Hannah Harms Lauren Beaubaire Dana Murphy Sara Schlueter Editorial Interns Ceara Golden Emily Andrews Aniza Jahangir Marketing & art director eric Olson eric@verileet.com design interns Masue Kamara Viktoriya Banul Braeden Peterson Sotonye Afonya Connor Aubel Salvina Marsiglia

Advertising Martha Severson martha@verileet.com Erica Garrett erica@verileet.com Tom Sykora tom@verileet.com Subscriptions Visit www.verileet.com or contactÂ eric olson at eric@verileet.com Write to: info@verileet.com

www.verileet.com info@verileet.com

VERILEET.COM

Even though the sun now sets by 5 pm and we’ve already had to scrape snow off our cars at least twice, not to worry – our November issue has you covered for making it through (and actually enjoying) another Minnesota winter! Our Verileet editorial team has gathered all the best tips and tricks, interviewing local experts, fashionistas, and influencers to help you get your mind, body, and closet ready for the cold. We’ll show you the five must-have items you need to keep you cozy this season plus the top looks for your night out or a day at the office in our piece “How to Look Your Very Best This Winter,” where bundling up doesn’t have to mean looking like the Michelin Man. From leathers to wool-blends, we’ll have you looking you’re very best for any occasion.

photographer, the joys and challenges of discovering her passions, being an over-forty influencer, and understanding the importance of finding happiness in everyday life. Verileet’s November issue is packed! We want to thank all of the fantastic people in this issue who sat down for an interview and shared their stories, experiences, and inner worlds. We hope these stories move and inspire you just as they did us and hope you enjoy our November issue! —The Verileet Team

And we know winter weather can take a toll on your hair, skin, and mood. From the dry air to the lack of sunshine and everything in between, our hair, skin, and mental health can be negatively impacted. That’s why we’ll show you how to always be prepared with the “Nine Beauty Products Every Woman Should Keep in Her Purse During Winter” and how to switch up your beauty and selfcare regime for the changing seasons with “7 Self-Care and Beauty Tips for Transitioning to Winter.” Plus, we have a full-body workout that you can easily do when you’re stuck at home quarantining from certified personal/online trainer and health lifestyle blogger Mandi Kalmon who will make you fall in love with taking care of yourself. We’re beyond excited about our November line-up of incredible local influencers and foodies making a mark in the Twin Cities. We interview Holly Vanselow, who gives us the inside scoop on how she turned her Instagram into a thriving business going from a midwest girl to an influencer queen. Another midwest fashionista Shayla Hurt knows the Midwest isn’t flyover country. Hurt shares with us how to score some excellent deals and her favorite coffee gem in the Twin Cities. We also follow Instagram foodie Elle Yorobe on her cuisine adventures in the Twin Cities, and Twin Cities food blogger Jamie Preuss, creator of So Happy You Liked It, who shares her passion behind food and how cooking can be approachable for everyone. Plus, we interview Michelle Winchester, creator of Twin Spirits Distillery, Minnesota’s first woman-owned distillery. And without a doubt, you’re going to fall in love with The Treasure Hunters of Style Society, especially if you love vintage design. Jess Goodpaster and Emily Dicks decided to do what many of us only fantasize about — they quit their jobs and the security of a steady paycheck to follow their passion for styling unique spaces with beautiful pieces. And it’s in Style Society’s Northwest Minneapolis warehouse, packed with beautiful, vintage furniture masterfully styled into stunning vignettes, where our cover model Rana Browning posed for Verileet’s November issue’s photoshoot! Rana’s photos turned out beautifully. You’ll want to read her entire story, Rana Browning on Living Simply & Romanticizing the Little Things, to learn about her journey as a blogger and

Beauty

Wearing a mask is a customary practice nowadays and helps us protect ourselves and others from COVID. An unfortunate consequence of this is maskne. Yes, it is real; you didn’t just imagine you were breaking out more than usual! We rounded up a few tips and tricks to keep your skin clear and healthy underneath those masks.

BE GONE Sara Schlueter

Photo Credit: Pexels / Daria Shevtstova / Andrea Piacquadio

“MASKNE”

Although no one truly enjoys it, wearing a face mask is the least we can do to help beat the virus. Wearing a mask all day, every day, and for some of us for hours at a time, can wreak havoc on your skin. Masks across the face trap heat, oil, humidity, and bacteria, which can make their way into your pores. This causes flare-ups, pimples, irritations, and even rosacea. There are some things you can do to keep the dreaded “maskne” at bay.

Beauty

WASH YOUR MASK This should go without saying, but wash your mask frequently. The Centers for Disease Control and Infection recommends washing your face mask after every use. If doing laundry every day doesn’t seem up your alley, purchase face masks in a pack and use a clean one each day. Many large retailers are now selling cotton face masks in packs. Check out Old Navy for a pack of five to get you through the workweek. Tip: 100% cotton masks are an excellent fabric for everyday use. They are breathable on the skin, won’t trap excess heat, and it is a gentle fabric against the skin.

CLEAN YOUR FACE Morning and night, clean your face with a gentle cleanser, nothing too harsh, which may further irritate the skin. Look for something with salicylic acid, or for a natural option, tea tree oil. Salicylic acid helps to unclog pores and washes away dead skin cells. A great gentle option is CeraVe Renewing SA Cleanser. Tip: If you need to wear a face mask at work, throw some facial wipes in your bag. Swipe one across your face mid-day to remove excess oil build-up. Try Burt’s Bees facial cleansing towelettes for sensitive skin. And they have a fresh cotton scent.

Photo Credit: Pexels / Polina Tankilevitch / Karolina-Grabowska /Anna-Shvets

Beauty

DON’T SKIP THE MOISTURIZER It may seem counterintuitive to put moisturizer on your skin when you want to keep as little as possible on your face, but actually, a lightweight moisturizer/ sunscreen is just fine. It will help keep the skin from drying out and then becoming further irritated. Skip oil-based moisturizers that may further clog pores. A very simple one to try is Neutrogena oil-free sensitive skin moisturizer. It is both lightweight and won’t clog pores.

Photo Credit: Pexels / Shiny Diamond / rfstudio / Ketut Subianto

HOME FACIAL After taking off your face mask for the day, take a relaxing shower, and indulge in some self-care with a different kind of face mask. A clay detoxing face mask will help clear your pores from dirt and will absorb excess oils in the skin, hopefully banishing breakouts before they even start. Follow up with a night cream and let your skin relax and recharge. Derma E’s Purifying 2-in-1 Charcoal Mask provides gentle exfoliation while detoxifying the skin at the same time.

FIND A GOOD SPOT TREATMENT After taking off your face mask for the day, take a relaxing shower, and indulge in some self-care with a different kind of face mask. A clay detoxing face mask will help clear your pores from dirt and will absorb excess oils in the skin, hopefully banishing breakouts before they even start. Follow up with a night cream and let your skin relax and recharge. Derma E’s Purifying 2-in-1 Charcoal Mask provides gentle exfoliation while detoxifying the skin at the same time.

Let us know if there have been any other tips and tricks that have worked for you to banish the dreaded maskne!

Beauty

7 Self-Care and Beauty Tips for Transitioning to Winter When the weather outside gets frightful, you donâ&#x20AC;&#x2122;t have to be with these best beauty and self-care tips! By Lauren Beaubaire

Preparing for winter means more than pulling out your snow boots and throwing a shovel in your car. Make sure your beauty and self-care regime also changes with the seasons to help keep your skin and hair healthy and take care of your physical and emotional well-being throughout those long, cold winter months.

eady for winter? Yeah, me neither. Between needing to turn the heat on in my apartment and getting targeted ads for pumpkin spice lattes, I know winter is right around the corner. To help you ease into the changing seasons, here are seven self-care and beauty tips and tricks to ensure you stay healthy and keep that summer beauty radiance all through winter!

Above, photo courtesy of Jon Ly on Unsplash Right: Cottonbro from Pexels and Allison Christine on Unsplash

Beauty

1. Apply olive oil or coconut oil as part of your daily routine

2. Invest in a humidifier

Running your heat day and night is simply a necessity to survive a Minnesota winter. But unfortunately, while simultaneously keeping you toasty warm, the heat is also extremely drying. A humidifier will help keep a comfortable amount of dampness in the air, helping your hair and skin hold on to more moisture.

4. Buy a lightbox and get in your vitamin D

Minnesota winters tend to drag on and on and on. And between the cold, less daylight, and cabin fever, your emotional and physical health can take a hit. A lightbox helps combat seasonal affective disorder (SAD) that can easily sneak up on you moving into the colder months. The extra light from the lightbox will help keep your circadian rhythm on track so you can get that all-important sleep. Also, be sure to get enough vitamin D, vital to strengthening your immune system, fending off SAD, and boosting your energy. While you can get vitamin D through sunlight, portobello mushrooms, fish oils, eggs, and vitamin D3 supplements are all great sources as well.

6. Hydrate

When temperatures hit the single digits, drinking copious amounts of cold water seems nearly unthinkable. Instead, most of us reach for the hot coffees and foamy lattes to keep us going. But as comforting as those treats are, coffee is extremely dehydrating. Hydration keeps your skin elastic and plump, preventing cracking and letting in dirt and pollution that can cause blemishes and irritation. If you find it a struggle to drink water during the colder months, luckily, you can hydrate through foods like water-rich fruits and warm, hearty soups. Also, try out delicious, hot drinks like golden milk, which contains amazing ingredients for your skin and hair such as turmeric, black pepper, and coconut milk. Not to mention, the turmeric and black pepper in golden milk can help stave off colds and the flu!

“If you find it a struggle to drink water during the colder months, luckily, you can hydrate through foods like water-rich fruits and warm, hearty soups.”

With the weather shifting, you may have already started to notice your skin lose moisture and feel more tight and dry. To make sure your skin keeps that silky, smooth feel and healthy glow, apply coconut oil or olive oil to your face and skin as part of your daily routine. Coconut oil is rich in fatty acids, minerals, and vitamins such as vitamin E, which helps fight off free radicals and repair skin. Both olive oil and coconut oil also will do wonders in giving life back to your hair. Add coconut oil or olive oil to your scalp, or where needed, to add moisture and shine while getting rid of frizz, flyaways, and itchy scalp.

3. Exercise and sleep

Probably not a complete surprise, but one of the best self-care and beauty tips you could follow is to exercise and prioritize sleep. Your winter exercise routine doesn’t have to be intense or an e xtensive hour-long event. Start simple by finding ways to move your body, whether it’s a walk, dancing, or a few yoga moves — whatever speaks to you! Exercise will help boost your mood and improve your sleep, which leads us to sleep. Sleep is when the body goes into repair mode, renewing and restoring everything from your immune system to your skin health, so you wake up happy without puffiness or dark circles under your eyes.

“Maintaining a strong baseline for health will be the best treat you can give yourself.”

5. Eat Healthfully

Like sleep and exercise, eating healthfully as part of your self-care and beauty regime won’t come to you as an immense shock. As we move into flu and cold season, not to mention the still ever-present coronavirus, maintaining a strong baseline for health will be the best treat you can give yourself. Get curious the next time you head to the grocery store. Wintertime means a ton of new foods are in season: squash, brussels sprouts, grapefruit, oranges, and more! As a bonus, in-season foods will be fresher and typically cheaper than out-of-season produce. Putting fantastic food in your body will give your skin and hair those essential nutrients that are so easily stripped away during winter.

7. Spring cleaning (but in winter!)

Spring cleaning doesn’t have to be left for when the snow thaws. Do a bit of cleaning before winter arrives and get rid of old skincare or hair products more than six months old. Not only will using old products produce less-than-wondrous results on your skin or hair, but old, expired products can grow bacteria, potentially causing breakouts or infections. Plus, once you toss the old stuff, you can take this opportunity to level-up your products’ quality. Consider switching to more natural, gentler, and sustainable products without those harsh, fake chemicals that strip your skin and hair of their natural oils and nutrients.

Beauty

NINE

Beauty Products Every Woman Should Keep in Her Purse during winter

Beat the winter blues by keeping these on-the-go beauty products in your handbag all winter long. By Dana Murphy

Minnesota winters are brutal. And let’s be honest, it’s challenging to embrace the coldest time of the year when you feel like your natural beauty isn’t shining as it should be. That said, there are several ways you can combat winter beauty woes with just a few go-to products. From rose water to tea bags to tissues to lipstick, keeping a few reliable beauty items in your bag can get you through winter feeling and looking your best.

Winter weather can take a toll on your hair, skin, and mood. From the dry air to the lack of sunshine, and everything in between, our hair and skin’s health can be negatively impacted. Not only do we see the effects of cold weather on the outside, but our mood and mental health can suffer, resulting in feeling less than great on the inside. Luckily, there are plenty of beauty products designed to be used on-the-go, and I’ve compiled a list of the best ones to keep in your handbag during winter.

This one is a no-brainer. Winter means dry skin, so keeping lotion in your handbag is a must. Opt for a moisturizer that can be used on both your face and body to save on space and convenience — having a strong lotion handy will keep you from cracking and sometimes painful, dry skin.

Flower waters are super trendy right now, and rose water is at the top of the list of most popular and effective. Pick rose water with hyaluronic acid in it, which will draw loads of moisture to your skin. Either transfer it to a spray bottle or purchase one that comes in a spray bottle for ease of use. Spritz it onto your face throughout the day, whenever your skin needs it or just for a little wake-up. Be sure to read the ingredients list; you don’t want any perfumes or dyes in the rose water; you want the real deal.

MOISTURIZER

ROSE WATER

TEA BAGS

Cold weather and hot tea go hand in hand. Throw a handful of your favorite teas into your bag so you can brew hot tea on the go. You can get a cup of hot water at most gas stations and even grocery stores with a café. Hot teas, especially green teas, can boost your immune system, reduce bloating, increase metabolism, and have even been proven to improve your skin’s appearance.

Beauty

ANTI-STATIC HAIR CREAM

Winter air can leave us with static electric hair, which is super bothersome. And stocking hats never help, usually making hair even more static. We all know the dryer-sheet trick, so if you have dryer sheets already, stock your purse with a few of them to combat dry weather fly-away hairs. Otherwise, a hair smoothing milk or cream can work wonders on static hair. Apply it to the ends of your locks throughout the day as needed.

TISSUES

Nothing is more annoying than having a runny nose and no tissues to wipe it up with. Keep a purse-pack in your bag, so you never have to hunt down a tissue again. Be sure to pick tissues with moisturizing properties, so you don’t dry out your skin with continuous blowing and wiping. By clearing your sinuses rather than sniffling, you’re effectively cleaning out your nose and thus getting rid of any sickness you may have.

HAND SANITIZER

YOUR SUPER MIX PACKETS

Your Super makes superfood powders made to improve your health and well-being, and let’s be real; we all could use a little boost in that department during the winter months. There are a ton of options that help with a wide range of winter-issues like stress, anxiety, dry hair and skin, brittle nails, low metabolism, and low energy. Add the mix packets to coffee, tea, hot chocolate, smoothies, or juice. You can also sprinkle them on yogurt, oatmeal, salads, pasta, or toast. There are twelve mixes, but some of my favorites include the Super Green mix, which can boost immunity, the Forever Beautiful mix, improve your hair and skin’s health, and the Magic Mushroom mix, which can help manage stress.

Hand sanitizer is friendly to have anyway, but considering this year has been a hot-mess with COVID, and winter is just a welcome mat for sickness, it seems like it should be a necessity. There are so many kinds available, with different scents, packaging, and sizes. I like the small ones that you can slip into your purse, but the keychain sanitizers are great too.

LIP BALMS

You probably already do this, but keeping lip balm in your handbag is an absolute must in winter. Lips can dry out yearround, usually caused by a sunburn when it’s in the summer, which will quickly reside. Winter is when you’ll suffer from longer-lasting effects. By keeping your lips hydrated, you’ll relieve yourself of any cracking or irritation, and we all know how icky that can be.

RED LIPSTICK

The holidays aren’t the holidays without a red lip. Keep a duplicate of your favorite go-to red lipstick in your bag, so you never are without it for those last-minute dinner plans or all-day family get-togethers. Winter can sometimes be a drag, but having a pop of color in your look will help.

With these winter beauty products, you’ll have no problem feeling and looking your best through the coldest time of the year. While lotions, rose water, and lip balm will help you maintain hydrated skin, Teabags, immunity-boosting drink mixes, and sanitizer will combat sickness. No matter what you find, yourself reaching for the most, be sure to keep these nine on-the-go beauty products in your handbag all winter keep your hair, skin, and mood healthy and beautiful. Photo courtesy of: Karolina Grabowska, Courtney Smith, Jan Mesaros, AdoreBeautyNZ, David Lat, Simple Lip Balm, Nathana Reboucas, Valeria Boltneva and Laura Chouette.

FRIENDLY FULL BODY WORKOUT

YOUR TRAVEL-FRIENDLY WORKOUT GUIDE TO LOOK & FEEL YOUR BEST EVEN DURING THE BUSIEST TIME OF THE YEAR!

EXERCISE 1: FRONT SQUATS • •

•

Squats activate all of your lower body muscles, so there is a reason why it’s a superior exercise. Stand with your feet shoulder-width apart with your feet planted firmly on the ground. Weight should be distributed evenly throughout the foot to help with balance. Place the band under your feet with the other end held to the front of the shoulders. Brace your core keeping it tight as you break at the knees and hips to descend into your squat. Hold the squat for a second at the bottom before returning to the starting position. The movement is slow and controlled throughout making sure to keep your back, neck, and head in line. 4 sets, 12 reps, 40-second rest between sets

EXERCISE 2: BENT-OVER ROWS •

•

Plant your feet hip-width apart with the halvedband snug underneath. With a slight bend in your knees, lean forward with the goal of your chest being parallel to the ground. Hold the ends of the band in both hands at your side. Retract (pull back) your shoulder blades as you prepare for your first rep. Keeping your core right and back straight, pull the band up to your core, squeezing your shoulder blades together. Hold for a second at the top and slowly release back to the starting position. 4 sets, 12 reps, 40-second rest between sets

EXERCISE 3: CONVENTIONAL DEADLIFTS •

•

Plant your feet hip-width apart with the halvedband snug underneath. Hold the ends of the band in both hands at your side. Retract (pull back) your shoulder blades and keep your chest up as you prepare for your first rep. Flex at your knees and your hips, like in your squat. Push through your heels as you straighten into a standing position. Slowly release back down to your squat position, paying special attention to keeping your back, neck, and head all in line. Deadlifts are one fluid movement, meaning your knees and hips should move simultaneously. 4 sets, 12 reps, 40-second rest between sets

EXERCISE 4: OVERHEAD PRESS •

•

Start with your feet hip-width apart with the band underneath. Hold the ends of the band in your hands with your arms and elbows at 90 degrees next to your head. Brace your core as you push your arms above your head and slowly lower back down to 90 degrees. Refrain from arching your back by holding your core tight. 4 sets, 12 reps, 40-second rest between sets

EXERCISE 5: REVERSE LUNGES •

• • •

Place the band under your left foot, gripping the other end with your hands. Rest the band on the front of your shoulders. Slowly and controlled, lift your right foot moving it behind you as you lunge down. Push up using your left heel and return to your starting position. 4 sets, 12 reps, 40-second rest between sets Slow and controlled movements all the way through. To regress, simply use a lighter band or drop the band all together.

MANDI KALMON Mandi is a certified personal/online trainer and health lifestyle blogger who wants to help others fall in love with taking care of themselves. She has gained so much happiness and self-confidence from lifting weights, which is why itâ&#x20AC;&#x2122;s her mission to inspire others to work out from a place of wanting to feel their best instead of a place a hatred for their body. She helps women uncomplicate losing weight and getting fit with tips for cleaning eating and ways to move your body to look & feel your best.

UPPER BODY

CORE

overhead press is the most functional exercise for the upper body. Rows and deadlifts also work your back and shoulders.

all lifts (especially lower body exercises) require a strong core to stabilize the body, so all exercise in this workout active the core.

QUADS

POSTERIOR

squats are lunges emphasize the front of the legs but do effectively train the entire lower body.

CHAIN erector spinae (back), glutes, hamstrings are effectively trained with squats deadlifts, and rows. alexakatephoto

Shop:

Band: hopefitnessgear.com/?ref=mandikalmon (20% off with code FITMANDI) Outfit: bit.ly/2Jma4DP (15% off with code FITMANDI15) Blog: fitbymandi.com Shop Programs: fitbymandi.com/shop Instagram: instagram.com/fit.bymandi/

Photo Credit: Mandi

Living

Mind Over Midwest blogger Shayla Hurt is proud of her strong Midwest roots. Raised in North Dakota, she lives in Fargo with her husband, son, and dog, Ace. And she wants you to know the Midwest is certainly not flyover country. Read on to learn more about this Midwest fashionista and score some excellent deals and her favorite coffee gem in the Twin Cities.

Living

Midwest is Best By Sara Schlueter

B alancing a career in healthcare, a one-year-old, and running a success-

ful blog, Shayla Hurt certainly stays up to speed. “There is never a dull moment in our household!” Hurt started her blog, Mind Over Midwest, back in 2018 to originally focus on where she was scoring great deals. “Both my older sisters and my mom are very into fashion. I would constantly get asked all the time, ‘where did you get this?’ I would get excited about finding a good deal, so I thought I am just going to go for a blog and share,” said Shayla. “I feel like anyone wants to find a good high-quality deal, whether it is house items, clothing, or shoes.” Shayla didn’t ever think her blog would take off the way it did. “The blog was a great way for me to get back into writing. I never imagined it would go to where it is at. I thought no one will read this. But to my surprise, it has turned into way more,” said Shayla. “Now, it is even more fun to share my journey through life, being a mom, and working.”

I n crafting a name for the blog, Shayla wanted to stay true to where she

is from—and to stand out. “I wanted to incorporate a name that geared towards the roots of where I am from. Being from the Midwest, I am very prideful of being from here. We love to travel, and whenever we meet people, they are very intrigued to know we are from North Dakota and Minnesota,” said Shayla. “And the people from this type of area are just so kind, and there is just so much to share from the Midwest.”

A Fashion for Every Season The Midwest is full of beauty, charm, excitement in unexpected places, and a fashion sense that differentiates itself from those on the coasts. One of the big reasons for this is, of course, the weather. “I think there are so many great things about the Midwest. One of the biggest draws is that there is so much beauty everywhere you go. We get to experience all of the seasons. Because we transition to every season, the fashion has to go with it. I think that is where fashion steps out much differently in the Midwest,” said Shayla. “We have to get creative based on our seasons, and then implement that into our lives. I think that is the cool thing about being here. Fashion comes full force in all different aspects here.”

Living

And Shayla is certainly loving fall and winter trends this year. “This year is back to animal print. Animal print really emerged last year and is now trending into this fall and beyond,” said Shayla. “For me, I really like animal print booties, cardigans, and belts. Just simple things that you can consider accent pieces.” To perfectly complement the fall colors unique to the Midwest, burnt orange and mustard are ontrend colors. “I love seeing these colors again. It just really goes along with the seasons.” Shayla also notes there is a lot of versatility with these current patterns and colors. “You don’t have to have a ton of things to create a great capsule wardrobe with these kinds of pieces. These pieces can easily be transitioned into winter. For example, if you buy a leopard print jacket or cardigan, those pieces can go through all of the seasons with you. From throwing that cardigan or jacket over a sundress during the evening to wearing it with jeans and a t-shirt and a fun pump. So many options for the different trends right now.”

Where to Score That Deal Finding that killer deal is Shayla’s specialty, and she does have some favorites right now. Although her “go-to” will always be T.J. Maxx. “Lately, I’ve been finding great things at the Loft. They have a lot of great business casual options, and they always have a sale going on. Another one is American Eagle. It seems as though it is only meant for that teen range, but it really isn’t. They have so many sales all the time. And Nordstrom is a great one; I always find a sale. Right now, there are lots of great deals, especially during COVID. So many stores are trying to get people to shop, so that is a big advantage right now to shop if you can.” Of course, shopping locally has its perks. “One of my favorite boutiques is based in Fargo, Leela, and Lavender. It is comparable to Evereve’s style. One from Bemidji I love is called the Yellow Umbrella. Right now, they are carrying lots of name brands that are very on-trend,” said Shayla. Also noteworthy is that women own both boutiques. “I really love this; I am all for women supporting women!”

Living

Not Flyover Country On Shayla’s blog and on her Instagram, another highlight is traveling. “My husband and I love traveling; it is one of our big passions. Minnesota is beautiful and has so much to offer. Everywhere we go, I am just inspired and amazed by everything this state has to bring,” said Shayla. Her family spends a lot of time in Bemidji, where their family lake home is at. “It is just a stunning area up there. We also really love the Duluth area. There is so much to do.” Recently this summer, she and her family visited Rapid City, South Dakota, in collaboration with Visit Rapid City. Her family experienced Custer State Park, local restaurants, breweries, and the Black Hills. “It was so awesome and such a great experience,” said Shayla. When asked where a traveler should go if they had never been to Minnesota before, Minneapolis is definitely Shayla’s recommendation. “There is just so much they have to offer. You get the best of both worlds. You can experience the city and then venture out and see nature.” Though, you don’t have to venture far or even get on a plane to catch new experiences. “Travel is everywhere you go, even if you choose not to leave your state. Simply experiencing what a different city has to offer, or even a new restaurant is travel,” said Shayla.

Inspiring Others

ith over 12,500 followers, Mind Over Midwest is un-

doubtedly gaining traction. “Now that I have taken on this influencer role, I have found that my voice does matter,” said Shayla. “I also have to be careful with what I choose to share or not share. You never know what someone else is going through, and I try to keep that in the back of my mind. I hope to be an outlet to help ease what it is that you may be going through,” said Shayla. “The mission of my blog is to remind everyone that you don’t have to be perfect to want to share things or to do fashion or want to travel. Life doesn’t have to be perfect to get out and seize moments.”

Living

Photos by Courtesy

Living

As for the future of her blog, only time will tell. “My main focus right now is to continue to focus on being honest, genuine, and to be completely open with my followers. I want to be transparent about my life in general; that is so important.” Shayla also takes a similar approach to fashion—in that it is an honest expression of who you are. “That is what I love about fashion; it brings out all the confidence in you. There is so much uniqueness an individual can bring out, and they share who they are as a person. Your wardrobe choices can say who you are or who you want to be.” Wherever Mind Over Midwest will end up, Shayla is committed to being that genuine voice in an often too perfect Instagram world. “I want to provide information that is relatable to my followers. If you are only putting out these perfect images and not also sharing your struggles, that is just not being authentic to yourself. I want to be authentic, and I don’t want to get wrapped up in having to have this perfect Instagram photo and perfect family.

Photos by M.Thoeenes Photography

That isn’t reality. I am just trying to be me.”

Living

Shayla’s 7 Favorite Things:

Twin Cities Coffee Shop: Cafe Astoria

Find a Good Deal: American Eagle, The Loft, Nordstrom, and T.J Maxx

Midwest Vacation: Duluth

Current Podcast: Crime Junkies

Athleisure Wear: Lululemon, Fabletics, and Z by Zella

Can’t Live Without in Your Closet: Black Lululemon leggings and sneakers

Holiday Movie: Home Alone

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FEELING THE BLUES DOWN TO YOUR TOES? IT MIGHT BE RAYNAUD’S PHENOMENON by ronni shulman

o your fingertips and toes become numb and painful when you’re cold or stressed? Do they actually turn colors—perhaps purplish blue, zombie white or bright red? If you’re like a staggering 15-30 million Americans – that’s 5%-10% of the population – you may have a medical condition known as Raynaud’s phenomenon (also known as Raynaud’s syndrome or disease). And for reasons still unknown, the large majority of sufferers—90%—are women. When Raynaud’s “attacks” occur, the small blood vessels in the fingers, toes and other extremities go into spasms and reduce blood flow. Your extremities usually turn colors in response to the lack of oxygen to the digits. You might be brushing it off, thinking you simply have “poor circulation,” but it could be a sign of a serious medical condition. Lynn Wunderman, founder and chair of the Raynaud’s Association (www.raynauds.org), says only one in ten sufferers seeks treatment. “It’s important to consult your doctor because Raynaud’s might indicate an underlying medical condition such as scleroderma, lupus, rheumatoid arthritis or another connective

tissue disease. In that case, it’s called secondary Raynaud’s,’ she says, ‘and awareness may allow for earlier medical intervention.” That was the case for champion gymnast Kristle Lowell, a 28-year-old USA Gymnastics team winner of the world doublemini trampoline title. The Michigan woman earned the title “icy toes” from her teammates because of the elaborate routine she performs during every practice.

“All gyms are kept cold,” Kristle says, “They’re usually about 60 degrees.” For a gymnast, numb feet can be dangerous. “If you can’t use your toes to help you balance, you can fall off the trampoline and get seriously hurt.”

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Photo courtesy of Ronni Shulman

Lowell copes by taking an extra hour before every practice to perform an elaborate routine to warm her body. She prepares by donning leggings, headbands and sleeved tops, with strategically placed heat packs. Special trampoline shoes constructed of thin nylon provide some warmth without sacrificing flexibility in her toes. “I run and then do a series of back-flips over and over to get the blood moving into my feet,” she says. But when she trains, she must have bare feet and leotards, no sweaters or legwarmers. Some of her coaches told Lowell the reason she’s cold is because she’s too thin, or because she doesn’t train hard enough. “They told me to ‘suck it up’ and just work through it. They said my problem is that I’m too skinny.” Lowell eats six meals a day but weighs barely 100 pounds. Unlike the 90% of Raynaud’s sufferers who don’t seek treatment for the disorder, Kristle was diagnosed at age 13 by a doctor who felt her cold hands. Although blood tests showed she had a positive ANA (anti-nuclear

antibody), a marker for an inflammatory rheumatic disorder, no underlying condition was observed. Her initial diagnosis was “primary” Raynaud’s. Sometimes it can take years for the cause to be determined, says the Raynaud’s Association’s Lynn Wunderman. For Kristle, that occurred in 2013, when she was examined by rheumatologist Dr. Robert Katz, Professor of Medicine at Rush Medical College and Northwestern University’s Feinberg School of Medicine, Chicago. Kristle recalls, “I was showing off my flexibility when Dr. Katz jumped up and said, ‘Finally we have a diagnosis!’” The diagnosis was Ehlers-Danlos Syndrome (EDS), a cluster of connective tissue disorders that commonly leads to hyper-extensible joints (joints that move in greater amounts than expected). Raynaud’s phenomenon can be a byproduct of EDS. Another Raynaud’s sufferer, in an even colder climate, is Nicole Edwards. “I live in Canada’s Yukon Territory,” she says. “I’ve heard doctors

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say Raynaud’s patients should avoid the cold, but that’s not an option for me!” The 49-year-old professional singer/ songwriter/recording artist has dealt with Raynaud’s for nearly 20 years, a secondary symptom of her scleroderma. “I get very painful ulcers on my fingertips. It feels like someone slammed a car door on them,” she says. Nonetheless, Nicole manages to perform in venues where the temperature can be quite cold. Her humor and resolve are displayed in a song she wrote at the behest of the Raynaud’s Association: The Raynaud’s Blues (available on iTunes). A ringtone of the song is one of the popular items in the Raynaud’s Association’s online store. The Association’s website includes a vast trove of support strategies and information that have been vetted by some of the nation’s top

Photos courtesy of subject Ronni Shulman

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rheumatologists and Raynaud’s specialists. The only national 501(c)3 charity devoted exclusively to Raynaud’s, the organization is passionate about helping those with the disorder—and largely because all board members have it themselves. All are volunteers. Its founder, Lynn Wunderman, knew the pain and confusion of the condition at an early age. “I grew up cold much of the time. I couldn’t wear the strappy little dresses or cute sandals my friends wore without being in pain. As I got older, the pain in my feet on cold days was unbearable.” In her mid-30’s, with toes so painful she couldn’t wear shoes, Lynn went to the emergency room, and the doctor had no idea what was wrong. Her internist was unsupportive, telling her to wear support hose because her problem was just poor circulation. Putting her (cold) foot down, she told the doctor, “This isn’t normal, and I’m not leaving your office until either you tell me what’s wrong or can send me to someone who will.” Her passion to find answers has been relentless, culminating in the launch of the Raynaud’s Association. As a successful former Direct Marketing executive and entrepreneur, Lynn parlayed her passion and skill into helping sufferers cope with their situation, including a comprehensive website and guide, answers to frequently asked questions, a quarterly newsletter, blog, and a marketplace of products that offer warmth and comfort to those living with Raynaud’s. “Everyone’s fingers and toes get numb when the weather is freezing,’ says Lynn, ‘but Raynaud’s is an extreme reaction.” For most sufferers, she says, Raynaud’s isn’t serious but that doesn’t mean it shouldn’t be taken seriously. To take a quiz to determine if you might have Raynaud’s, check out interactive.multivu.com/raynauds-quiz.

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WE ARE ALL EARS HOW READING TO PETS AT HOME CAN IMPROVE YOUTH LITERACY

by verileet staff

ven as we look forward to turning the page on the COVID-19 chapter in history, we recognize there have been some new opportunities in supporting education to come out of this disruption of our daily lives. Pet Partners, the nation’s leading organization registering therapy animals for animal-assisted interventions, along with one of the world’s leading animal health companies, Elanco, know that at-home education and learning progress have been major issues for parents and students during the pandemic. We Are All Ears, a Worldwide Read with Pets Project, encourages children to read to their pets at home to improve youth literacy and strengthen the human-animal bond. According to the United Nations Educational, Scientific and Cultural Organization (UNESCO), of the world’s 1.5 billion preprimary to secondary students, only one in three are attending school in classrooms this fall. But they can have new classmates at home: pets! Reading at home to pets not only promotes higher end-of-year reading scores, but also improves reading rates, accuracy, fluency, and comprehension. Children are also better able to stay on task when a furry, feathered, or scaled companion is involved. “Reading to pets is an amazing way to get children excited about reading and engaged with the content,” says C. Annie Peters, President & CEO of Pet Partners. “Children who are learning to read are often hesitant about their reading abilities. Many kids feel more at ease reading to pets, who are simply there to listen – not to judge how well they are reading.”

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As many communities experience educational disruptions, leading parents to educate their children at home, families have had to find innovative ways to support educational activities. We Are All Ears is designed to bring the power of the human-animal bond to youth literacy in home settings—creating a lifelong connection and a sense of confidence with reading. Under normal circumstances, Pet Partners therapy animal teams visit local schools and libraries regularly, helping student ease reading anxiety by being a part of reading activities, through the Read With Me™ initiative. We Are All Ears is an extension of Read With Me that brings the benefits of reading to pets into the home. With many Pet Partners volunteer therapy animal teams unable to make their regular visits due to COVID-19 restrictions, the organization is leading this already-proven animalassisted activity, so that children and families everywhere can benefit from the power of pets in support of literacy. Pet Partners registers nine species of animals for therapy animal work, but any pet can make a great reading buddy, as demonstrated by 7-year-old Hudson in Nevada, who likes to read to his pet frog.

Pet Partners and their registered therapy animal teams have some tips for people reading at home to their pets. Not all pets listen the same way. If sitting quietly isn’t your pet’s strong suit, there are some options that can help. Setting up a designated spot for reading activities is helpful, and you can incorporate toys so pets can stay engaged while they listen. If your child’s books include pictures, they can show the pictures to their pet along with some reassuring words to keep the pet engaged and help them stay put. Encourage children to pause and pet their animal during the reading session to keep the pet calm and settled. And offer treats for the pet at the end, to reward them for good listening behavior! Reading aloud can be an anxious experience for many children. A pet can bolster their feeling of safety when reading in their own home, promoting positive learning growth in the classroom. Families can work with their children to identify ideal times to read to the pet; for example, when pets are relaxing after

a play session or a meal, invite kids to grab their favorite book and try reading aloud to the pets. This can help children with reading frequency and consistency as well. You never know what amazing things can grow from the human-animal bond. Pets play a tremendously important role in our lives, and the data on how they positively affect both our mental and physical wellbeing is growing, especially now. According to the American Pet Products Association’s COVID-19 Pulse Study, 71% of pet owners continue to spend time with their pets while social distancing from others, and are finding that spending time with their pet is helping to reduce their stress levels and increase their sense of well-being during the pandemic. Our kids can certainly benefit from this effect as well, including improving their reading skills with the help of their pets. To learn more about We Are All Ears and how you can get involved, visit petpartners.org/allears/.

Photos courtesy of Pet Partners

This initiative has gained traction with families around the world, not only helping children build stronger bonds with their beloved companion animals, but also boosting their self-confidence and improving their learning experience.

Fashion

How to Look Your Very Best This Winter The Top Looks for Your Night Out or Day at the Office By Hannah Harms

I believe we can all agree winter is disgusting. No, I don’t mean Christmas and all the holiday cheer; I’m not an Uncle Scrooge. I’m talking about the weather. Who enjoys getting frostbite all over their face and dodging slush puddles? Not me. I would love to hibernate and stay in my pajamas until May; however, I know this isn’t acceptable for my sanity and social life. This snowy season is all about bundling up. This winter is guaranteed to keep you cozy from leathers to wool-blends and looking your very best for any occasion.

Coffee Date As much as I love the black iced coffee I brew daily; there’s something about the cold weather that makes me crave a warm

Photo by Maryia Plashchynskaya on Pexels

specialty drink from my favorite local cafes. After the year we’ve experienced thus far, in addition to the dark, skin-peeling weather we are about to encounter, coffee dates as well as other fun, safe activities are essential to keep our spirits up. This season we are seeing comfortable, cozy, yet trendy clothing to date. I don’t know about you, but the first thing I am thinking about in the morning is how much I am regretting leaving my warm, cozy bed. Therefore, it is necessary to find garments that give the same warmth and comfort all day long. Other than considering wearing my pajamas on a coffee date, the next best option for me is an oversized sweater and wool-blend pants. If you have not tried a pair of wool pants yet, your life is about to be changed. Not only does it feel like your legs are being hugged by a million cotton balls, but these pants come in neutral black to a bold houndstooth. Are you looking for a pair? One of my favorite pairs is from Everlane. Did I mention the brand is sustainable?

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Photo by Jeys Tubianosa on Pexels

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Heading to work When it comes to a day in the office, I tend to follow the generalized saying, “look good, feel good, do good.” Coming to work fully prepared to impress with full face makeup, an ironed chic blazer, and acting like you didn’t polish off two bottles of wine the night before. If you want to turn heads and look like the next Blake Lively, the pantsuit is a must-have for this season. For decades’ pantsuits were only meant for the businessman to wear, but now it’s time for women to become empowered and claim their throne. Not only do these suits make us women feel more like a boss, but they also happen to look way better on our bodies —sorry, gents. When shopping for a pantsuit, you can choose to mix and match or throw on a full set! Not sure which color will look best? This season’s top trending colors work well with any skin tone that is burnt henna, classic blue, olive, silver, and toffee. Pantsuits are easy to transition from day to night. It’s best to pair your suit with a plain neutral top (such as white, black, or grey), a classic button-down, or a turtleneck during the workday. However, when work is over, and it’s time for happy hour, this professional outfit can easily be switched into something more casual. Ditch the tops and throw on a bralette or sheer lace long sleeve for a fun and flirty look.

Photo by Cleyton Ewerton on Unsplash

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Dinner Date It’s Saturday night, and your man wants to treat you right with a little wining and dining. One of the trends I am excited about this season is leather. I’m talking leather pants, blazers, maxi skirts, jackets- you name it. Although a leather jacket has been a timeless classic for years, I am dying to try leather pants and blazers. From browns to blacks, there are so many to choose from in a variety of price ranges. For your next date night, grab a pair of high-waisted, tight legged leather pants and a cropped sweater (yes, I know cropped in winter), with an oversized blazer. If this outfit doesn’t get you free drinks, dinner, and dessert, you are not on a date with Mr. Right.

Photo by Godisable Jacob on Pexels

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A Night Out For one, ladies, I am a huge fan of looking my absolute best for a night out of town. Forget the ripped jeans and stilettos; there are so many other ways to look incredible and save your body from terrible frostbite. Whether you’re trying to get over an ex-boyfriend or are needing a night out after a hectic workweek, a little black dress is a staple item that is guaranteed to impress the masses. My personal favorite is a turtleneck dress. It’s classy, flirty, and not to mention made for the wintertime. Choosing garments to pair with a little black dress is simple for two reasons. First, black matches nearly everything, so you honestly can’t go wrong. Lastly, the best part is a little black dress that gives a slimming appeal; therefore, you can pair it with any oversized garment

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without losing your shape or looking like a sack. A few of my go-to pairings for this chilly season are plaid or printed blazers and faux fur jackets. Not only will you look like you have your life together, but this is the perfect match for any occasion, whether it’s getting drinks at the winery or dancing in the club. However, the essential item that will make or break a little black dress in winter is shoes. If your legs are bare and you choose to wear a strappy heel, please stay home for your safety. It is a cold winter, not 70-degree summer heat. Instead, grab a pair of knee high heeled boots. Not only do they scream sex appeal, but I also found a pair for just under $50.

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Photo by Mikota.Raw on Pexels

Fashion

Revamping 101: How to Turn Something Old into Something New How I Changed My Worn Clothing into Something Trendy By Hannah Harms

Painting Painting and fashion happen to be two of my favorite things, so the fact that painting on denim is all over my Instagram and TikTok feed makes my heart so happy. I genuinely believe that this is such a fun way to express yourself and your talents. Often, people show off their interests and moods with their clothing, and now that they are painting these garments makes it that much more sentimental.

Photo by Kilian Seiler on Unsplash

The only painting I have personally tried is stripes and different faces, only because I am not an artist by any means. However, I admire individuals who design more intricate art such as florals and murals onto their denim. As much as I want to paint a city skyline on a denim jacket, I think Iâ&#x20AC;&#x2122;m going to practice on paper first before I think of turning into the next Picasso.

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Embroidery Although not everyone has a sewing machine lying around their house, hear me out, you donâ&#x20AC;&#x2122;t need one to sew your designs. The only materials you need to create some designs on your clothes are a needle and different thread colors. As long as you have your basic neutrals such as white, black, grey, tan, and a few vibrant colors, you are set. With these few materials, I promise you your blouse can go from a two to a 10 in about an hour. The amount of plain black tops I have accumulated over the years is enough to fill up a pantry. I love a black shirt as much

Photo by Toa Heftiba on Unsplash

as the next person; however, it is a little excessive when it adds up to over three of the same shirt. Therefore, recently I have gotten into embroidering my tops and bottoms. By adding a few diagonal stripes in the collar of my shirt to creating a little rose in the corner of my jeans, Iâ&#x20AC;&#x2122;ve noticed that I have added a lot more dimension to my plain pieces. Not to mention plenty of compliments. If you are thinking about revamping, all you need is a design in mind, then go online to YouTube and watch a step-by-step tutorial, and you are left with a brand new top in no time.

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Patching I am so tired of boring washed-out denim. From the changing trends of flare cut, low rise to distressed, keeping up is becoming a chore. I’ve decided I wanted to make a statement with my pants, and patching is just the way to do it. Once distressed pants began to lose some fame, I was pretty bummed. It just so happened that the pants that fit my body the best were a pair of majorly ripped jeans. I’m talking rips from my mid calves all the way up to my upper thighs. I wanted to keep these pants at all costs because they weren’t cheap, but having them in the

Photo by Kelly Fournier on Unsplash

condition that they were in, there was no way I could keep these another season. However, the best part about patching? It is simple, even if you have no idea how to sew. Trust me; even I figured it out. Also, there is a plethora of fun patterned fabric to choose from at any local Hobby Lobby or Michael’s store. My go-to’s when choosing my designs were pastel prints, paired with neutral tans and bronzes, perfect for me to wear on a warm, spring day next year.

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Cropping Cropping is probably the easiest thing you can do to change a garment and is highly effective. Before I studied textiles and fashion, I would take scissors to any shirt or pants to change up the look. Yes, this meaning my sports shirts would have no sleeves and slits down my torso. It was a disaster. However, once I aged a few years and used a ruler, my skills have significantly improved. One of the best ways to preserve my clothing a few more years is cutting. When my pants became too short for my liking or

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were squeezing my thick, soccer thighs, I would cut and distress my pants into shorts. This way, I’m not only saving myself nearly $50, but I can also cut them the length I want it. Let’s be real here; a lot of the time, shorts are cut to be underwear, and I am not into constantly pulling my shorts down. Another item I have been dying to try is cropping a men’s oversized polo into a two-piece set. However, it takes more than cutting up fabric to create this set. If this is something you’re interested in, all you need is some elastic, a needle, and thread. This is an excellent way of turning a baggy, boring material into a full couture set.

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Bleach Dye Tie-dye has been a consistent trend for as long as I can remember. I have dyed nearly every garment invented, from creating bright, fun shirts for my soccer practice to crafting rainbow socks on camping trips. However, as I have aged, so has my interest in bright colors. While I now avoid any color of the rainbow at all costs, I have seriously been loving the idea of bleach dye. Throughout my college years, I have collected my fair share of oversized crewnecks and hoodies. These sweatshirts not only are three sizes too large for my body but also have been through the wringer of hangovers, day parties, and much more. After adding a few tears to the hoodies, and a few stains, I knew it was either time to donate or go through a serious change. Luckily, bleach dye started showing up all over

Photo by Chris Benson on Unsplash

social media right around the time I was going to give away my sweatshirts, so I thought, why not give it a try? All you need is an old hoodie, household bleach, a bucket, rubber gloves, a spray bottle, and some rubber bands for bleach dyeing. If anything, it is easier than tie-dyeing because there is zero chance your clothes will turn the color of mud if you severely mess up. After working on this project, I have to admit my sweatshirts (almost) look good as new. I can wear them out in public again without looking like I am nursing a terrible hangover.

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The Treasure Hunters of Style Society: How a love for vintage design turned into a thriving business By Lauren Beaubaire

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An addiction to hunting down the perfect vintage piece and a love for design sparked the idea that became Style Society. After a lot of daydreaming and planning, Jess and Emily took the leap to start their own business and do what they love, styling unique spaces with beautiful pieces while creating an unforgettable and memorable moment for their clients.

Jess Goodpaster and Emily Dicks decided to do what many of us only fantasize about — they quit their jobs and the security of a steady paycheck to follow their passions, opening their business Style Society. Situated in an old warehouse in Northeast Minneapolis, packed with beautiful, vintage furniture masterfully styled into stunning vignettes, Style Society provides vintage rentals and styling for events, interior styling, and a creative studio space nicknamed the Clubhouse for photoshoots, events, and as a coworking space. But before Style Society became a reality, Jess and Emily worked in a vintage home decor shop in Hastings, MN refinishing furniture and creating floral arrangements for weddings, all the while daydreaming about a grander venture.

Emily tells me, “Jess and I would work on the furniture I’d be like, ‘Jess, we could do so many cool things with weddings’ and just daydreaming of what a cool business we could have with our skillsets. Jess has a background in interior design and is about the handiest woman I’ve ever met in my life. She can fix anything and make things look beautiful. So after daydreaming for a while, we thought, why can’t we do this? Let’s do this.” As an interior designer, Jess takes the lead to ensure their lounge showcases look beautiful. At the same time, Emily handles the communication, social media, and the floral styling as Emily is also co-owner of Moody Hues Floral. Together, Jess and Emily perfectly balance one another, playing off of each other’s strengths and talents, enabling them to build their successful business from the ground up.

Jess says, “We had an idea, convinced each other to jump headfirst, and here we are a year later, trying to create as much as we can, combine both of our skill-sets and talents and continue to grow and find out what works for us and what works for our clients, and it’s been an adventure, a good one and a wild one.” While Jess and Emily divvy up the workload, they both love to share one task — hunting down the next vintage piece for their collection. The unique and beautiful antique vintage pieces are at the heart of Style Society and what draws in many of their clients. Jess and Emily love heading out together, scouring flea markets, thrift stores, and estate sales for the next big find. And when they’re not together, both continuously send one another pictures of vintage furniture and one-of-a-kind pieces they discover on Craigslist or Facebook Marketplace.

“Jess and I would work on the furniture I’d be like, ‘Jess, we could do so many cool things with weddings’ and just daydreaming of what a cool business we could have with our skill-sets.”

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Emily laughs, “We might be obsessed; it’s fine.”

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While the unusual and rare vintage furnishings attract clients, Style Society’s extraordinary success truly comes down to the unwavering partnership between Jess and Emily. Before moving forward with their entrepreneurial dream, Jess and Emily were warned against launching into business with a friend. “Yes, going into business with friends can be very challenging, and we just try to be open and honest with each other at all times,” Jess says. Emily adds, “I think we both respect each other and know we both care about what’s best for the business. When going into any situation, whether you’re frustrated or need help, [you] always know that you’re both here to help each other and here to make this work. There’s no negativity; there’s no space for that.”

Both Jess and Emily agree that simply being good friends isn’t enough when going into business together. Being willing to do the grind, to have the desire and the passion for what you’re doing is integral to seeing your business thrive. Jess and Emily also try to always stay positive through the more challenging moments, especially during the pandemic when there was a brief period they were unsure if Style Society would survive. Whenever Jess or Emily feels doubt around their decision to quit their steady jobs at the vintage shop in Hastings, Emily contemplates, “You question it for a second, but you move on. You can’t sit in it.

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“You always need to be slightly uncomfortable to be able to grow. It especially helps to have a partner to stay positive and keep those good energies going and to get back on track.” For those looking to follow down a similar entrepreneurial path, Emily advises, “Giving up is not an option. You make this decision, and you move forward, and you stay positive, knowing that it’s going to work out, and you’re going to figure it out, and frickin do.” Jess recommends, “If you have an idea, do your research, learn about your market, gather your toolset but then jump in. Don’t dip your toe in, don’t hem and haw about oh it’s not perfect yet because nothing’s ever perfect. You learn so much along the way, and I think just taking that leap of faith is going to get you so far. You don’t know what’s possible until you try.” Looking into the future, while Jess and Emily will continue to focus on their rental service, they also hope to expand Style Society, moving into a larger space come spring to make room for a designated store.

“If you have an idea, do your research, learn about your market, gather your toolset but then jump in.”

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Photography by Courtesy

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PRNewsfoto/Saban Music Group LLC

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Rana Browning on

Living Simply

& Romanticizing

hings

the Little T

I met with Minnesota blogger and photographer Rana Browning, who shares her story and the joys and challenges of discovering her passions, being an over-forty influencer, and learning the importance of finding happiness by Dana Murphy in everyday life.

rowning starts off our virtual interview with a little background on herself. “I’m from Minnesota. I grew up in Cottage Grove and now live in Woodbury. I did go to college in Duluth, but I’ve been in this part of Minnesota most of my life.” Browning earned her degree in dietetics and has been working as a dietician for over fifteen years. She also has two teenage children, a son and a daughter, who she co-parents with her former husband. While raising her kids, Browning always tried to maintain a healthy balance between work and family. She spent many years focused on her loved ones’ happiness and success, putting her own needs on hold. At the time, it was what made sense to her. It wasn’t until her kids grew older that she realized she needed to shift her focus.

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“I love being a mom, and as my kids aged, I started to notice that I had some more idle time and that my anxiety seemed to be increasing; I started to get really bad anxiety. I was working with a counselor who recommended I start doing things I’m passionate about. They believed I wasn’t challenged enough anymore.” Browning took her counselor’s advice without hesitation. “I’m a big believer in not letting your pride get in your way of getting help. There’s no shame in getting help from a third party.” Browning has always been an advocate for mental health awareness and even touches on the subject within her platform. With her counselor’s advice in mind, Browning decided to pursue photography, and in 2018 she launched her lifestyle blog and Instagram account, both titled “Rana Monet.” At first, Browning partnered with her daughter on the project, whose middle name is Monet. However, shortly after launching, Browning’s daughter decided she didn’t want to be involved, and Rana Monet turned into a solo project for Browning. Now, Browning runs Rana Monet on her own. She handles all of the photography, content, marketing, and networking by herself.

“I’ve always liked photography, travel, and everyday things, and I just wanted to make those everyday things look pretty. With the anxiety piece, I wanted a place that offered a sense of comfort and calm. We go to social media and are so inundated with the idea that you have to look a certain way or be doing something specific, so I wanted to create a space where people could go and slow down a little.” At the time, Browning wanted a platform where she could express herself to cope with her anxiety. What she didn’t realize was this passion project would mark the beginning of a whole new chapter for her. “I’m just an everyday person; what I do is nothing fancy, and I didn’t think it would go anywhere, but it’s done so well.” As Browning has gained more followers and as her interests have changed, her content has naturally evolved. While she discusses fashion, beauty, travel, and food in her blog, she takes a slightly different approach to her Instagram feed. “My platform completely switched from when I started. It started exclusively as fashion and travel, but I got tired of having my picture taken. I wanted to be the one taking pictures, so that’s when I started to switch it to a lifestyle feed and people loved it. It was a natural transition that worked perfectly for me and my audience.”

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hen it comes to what she photographs, Browning looks for things that bring her a sense of joy. Whether it’s a plate of perfectly stacked waffles, a bundle of yellow sunflowers, or a sunset over a pumpkin patch, she chooses settings that are simple yet evoke a feeling of comfort. A lot of her inspiration comes from the word “hygge.” “Hygge” refers to the Norwegian word for a mood of comfort and coziness, and when you scroll through her feed, there’s no denying it’s there. You’ll even find the hashtag #hyggelife paired with many of her photographs. Appreciating simple things, like a sunset or an ensemble of pastries, is a big part of Browning’s healing process, so including these everyday experiences in her content made sense. Not only does capturing these moments remind her to continue acknowledging the little things, but Browning hopes through her photographs, she can inspire others to do the same. “Find joy every day. There’s always something to be joyful of, even when you’re going through tough times.”

While the meaning of “hygge” is certainly a driving force behind what Browning chooses to include in her feed, she finds inspiration from much more. “I love magazines, so they are a big part of my inspiration. I also love architecture.” Browning notes she especially likes boutique hotels, labeling them a “photography wonderland.” “There’s so much effort put into [boutique] hotels, down to every detail. If you’re a photographer, you notice and appreciate those little details. For example, their door-knocker might be an animal head.” Even though Browning claims to have “little knowledge” about photography, there’s no denying her passion for it. If you ask me, her passion paired with her appreciation of the little details makes for a skilled photographer.

With frequent hotel-stays, travel naturally became another source of inspiration for her. “I see different designs, fashion, and ways of living life. If I’ve traveled out of the country, I get to see a different mindset when it comes to living.” Some of her favorite places include Central America and South America. “I love all of the heavy, rustic textures, especially in fall. I wish we had more of it in Minnesota.” Browning also enjoys traveling within the United States, with Utah being one of her go-to destinations. “I love the mountains too. They’re beautiful, and it’s such a different vibe; it’s slower, it’s more genuine, and it’s what I relate to the most.” You can find most of her travel photos on her Instagram page and under the travel section of her blog.

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lthough Browning’s platform has evolved over the years, in a sense, it has stayed very much the same. She continues to focus on creating a space that brings her comfort. What has changed the most is the number of people who gain from it. “It’s been a rollercoaster. When I started, it was for myself. Then I shifted into doing it all for someone else, and now I’m back to doing it for myself. If people benefit from that, that’s great! I couldn’t keep trying to please others; it had to ultimately be my vision in the end. I want it to feel comfortable and moody and include photos that evoke emotion. I want more depth within my platform, and I want to cover more real topics and dig deeper into things.”

Browning includes more real topics in her blog like divorce, dating after divorce, and what it’s like raising a blended family. She recently got engaged to a man who has three children of his own. “My fiancé’s name is Brady, so we call ourselves “The Brady Bunch,” and I’ll sprinkle what we’re up to into my feed.” While Browning does all of the photography herself, her fiancé takes the photos she needs to be in. Browning keeps pictures of her family to a minimum when it comes to her Instagram; however, she uses her blog to share the joys and challenges of making a blended family work. “Social media always portrays this picture-perfect idea of a family, and I want there to be more reality in my content… I hear a lot from my followers that they really like that I normalize divorce and blended families.” Browning aims to show that divorce isn’t all bad and people are happy after divorce. It is certainly refreshing to see how she transformed a topic often deemed negative into something positive and inspiring to others. “The Brady Bunch” is not just inspiration for Browning’s blog. When it comes to her platform, her blended family inspires everything she does.

“My family is a huge force behind all of this. I don’t put them in my content often, but they’re the driving force behind the scenes. My kids are such a huge part of how I view life and love.”

Living

It seems as though navigating life as an influencer comes naturally to Browning. Considering she started Rana Monet just over two years ago and how rare it is to see a successful social media star over the age of forty, Browning has managed to maintain a massive following of nearly fifty-thousand followers and continues to expand on topics she covers as her audience grows. Discussing her accomplishments brings up the issue of ageism in social media for Browning. “I don’t really know any over-forty influencers in Minnesota, and I’ve noticed ageism within social media and marketing. Just because you’re over forty doesn’t mean you can’t be fashionable, enjoy your home, and appreciate the things you’ve worked hard for.” Browning is so right. At what point did blogging and sharing photos over the age of forty become taboo? Perhaps it’s because social media didn’t exist until the late nineties. Still, Browning points out that social media needs variety for every type of audience to enjoy it. “I’ve gone to so many events, and everybody is in their twenties, so we need to have some balance. It’s nice to have people of varying ages, genders, and races.”

Living

“I don’t really know any over-forty influencers in Minnesota, and I’ve noticed ageism within social media and marketing. Just because you’re over forty doesn’t mean you can’t be fashionable, enjoy your home, and appreciate the things you’ve worked hard for.”

Living

It’s evident Browning genuinely cares about creating content that is both relatable and real. Whether it’s mental health, divorce, family life, or social issues, she brings to light many relevant topics you don’t often see addressed on social media. And somehow, she does it in a way that doesn’t put any of it in a negative light. Even with the inclusion of these more complex topics, Rana’s feed and the blog still evoke a feeling of comfort and calm (or should I say “hygge”), which has always been her main goal.

When I ask what’s next for Rana Monet, she keeps her answer real yet inspiring in true Browning-form. “I just celebrated my two-years of being an influencer. I met some goals, but I didn’t meet all of them. There’s no real timeline; you just have to stick to yourself and be consistent. My goals are to ideally move out of my day career and move more into photography and blogging.” Her fluid approach to success is admirable. While Browning knows it’s essential to have goals, she acknowledges that things don’t always go as planned. Two years ago, she never expected to be where she is now and knows that the possibility of even more change is still there. “I honestly don’t know where [my blog] will go. It might help me more, or it might help others get to where they want to be.” She never ceases to maintain the same narrative; it’s clear helping and inspiring others is what Browning wants to do. As we conclude our interview, Browning finishes sharing her story with a piece of advice I believe everyone can gain from. “Don’t take things too seriously, and try to be present because it’s so easy to get too goal-oriented, and you end up missing things.”

Living

“Don’t take things too seriously, and try to be present because it’s so easy to get too goal-oriented, and you end up missing things.”

Living

Rana Browning uses visual storytelling and photography to inspire others to slow down and enjoy the simple things.

Living

5 Essentials for

Staying Comfortable Outside This Winter

Photo by Kelly Sikkema on Unsplash

Here are the five items you need to keep you cozy this season. By Angela McLaughlin

Baby, it’s cold outside – but that doesn’t mean you need to stay cooped up all winter! The proper gear can make you more comfortable and the outdoors more pleasurable during cold weather. There are a few key things to consider before you leave your warm, cozy house.

1. Start at the Base Remember your long underwear – starting with proper base layers is key to your outdoor comfort. Dress according to your intended activity level and the weather outside (i.e. thinner or thicker fabric). If you don’t have a sensitivity to or aversion to wearing wool, it makes an excellent base. Wool wicks moisture away from the skin and dries quickly, preventing you from catching a chill when active outdoors. It is also naturally

anti-microbial, so that it will help with odors. For a lighter-weight option, consider silk. Synthetics such as nylon and polyester will again do the trick. Cotton should be avoided at all costs. Not only is it intended to keep you cooler, but it absorbs moisture quickly and takes longer to dry, potentially putting you in a dangerous situation if you get wet (read: hypothermia).

Photo by Becca Tapert on Unsplash

Photo by Ali Kazal on Unsplash

2. Let’s Get Insulated You’ve got your base layers and clothing on – now it’s time to think about insulation. The insulating layer, or mid-layer, is what helps retain the heat your body emits. It can be in the form of a few different clothing types, depending on the temperature and your outdoor activity. Three excellent insulating options include: down, synthetic, and fleece. Many of the popular “puffy” coats you see throughout the winter are considered mid-layers. They are not waterproof or windproof, making them perfect for layering under an outer shell.

Photo by Jason Rosewell on Unsplash

air pockets which trap warm air and retain heat. It is excellent for more warmth with less weight. Synthetic insulation tries to emulate down’s qualities, and it comes close. It doesn’t compress as nicely, but, unlike down, it does keep insulating even when wet. So, if you’re in wetter weather without an outside shell, synthetic may be a better option. Fleece comes in different thicknesses and will keep you warm even if it gets wet. The downside is that its breathability means the wind will cut right through it.

Photo by Alesia Kazantceva on Unsplash

Down comes from the under feathers of ducks and geese. Its “fluffiness” creates small

3. Keep the Wind & Water Away It’s all about the layers! The last piece of your core body comfort is the outer shell. On a dry, calm day, the proper base layers and mid-layers may be all you need; however, we all know how the wind changes everything. An excellent outer shell will be both windproof and waterproof, keeping your insulating layers dry and your core warm. Shells can be found in both jackets and pants.

4. The Little Things You’re all dressed up to go outside – almost. It might be tempting to skip the little things but believe me, you will regret it. Make sure to grab a hat or earmuffs, a scarf or buff, and a good pair of gloves. Keep in mind what you’ll be doing outside so that you choose the right things (i.e. a wool or fleece buff for colder weather, waterproof gloves for moisture, etc.). Photo by Kelly Sikkema on Unsplash

5. Keep Your Feet Happy I’ll say it once, and I’ll say it again – if your feet aren’t happy, the rest of you won’t be happy. Proper footwear is essential, and it starts with your socks. As with base layers, it is best to avoid cotton. Stick with wool or synthetic, both for warmth and the moisture-wicking properties. Consider layering your socks for colder weather, especially if you aren’t planning to be very active.

flexible harness and are built to slip on and off your shoes as needed. The tread ranges in aggressiveness, from metal coils to chains or spikes. Winter doesn’t have to mean staying inside – with the right gear, and you can get outdoors and stay active and comfortable even in the harshest weather.

Next step: choose the right footwear for what you’re doing. Waterproof, insulated boots will keep you warm and dry. If you’re planning to walk or hike, find something that supports your footwell. Several hiking boot companies are making insulated versions of their best-sellers. Keep in mind that cute, stylish, and lightweight rarely equals warm and supportive. Be sure to do your research and talk to a professional for guidance. It took one bad fall on the ice for me to become a traction-device convert. Now, I never leave my house for any serious winter outing without them. Traction devices have a

Photo by Maksim ŠiŠlo on Unsplash

Culture

Have you ever looked at Instagram models with tens of thousands of followers, wondering to yourself, what does it take to make it there? Hereâ&#x20AC;&#x2122;s how Instagram influencer Holly Vanselow turned her outlet into a business.

Culture

Holly Vanselow: How Instagram Became My Side Business

From Midwest Girl to Influencer Queen, Hereâ&#x20AC;&#x2122;s How Vanselow Built Her Outlet By Hannah HarmsÂ

Culture

The story began in 2016 when Holly Vanselow decided to drop her personal Instagram account with hopes of turning Instagram into a thriving business. Already balancing a full-time job and a blog she spent countless hours on, Vanselow knew this new task would be another round-the-clock commitment. After deleting countless posts of prior vacations, get-togethers, and blissful memories, Vanselow spent most of her free time trying to connect with brands that would want her for their campaign. “When I first started, I reached out to everybody I could think of under the sun, and I got denied by pretty much everybody,” said Vanselow. Due to Vanselow’s low following at the time, she expected most companies would not want to collaborate. However, taking advantage of the multitude of social media available, Vanselow connected with bloggers from around the country with a similar follower size and brand. Collaborating with other bloggers and Instagrammers not only allowed Vanselow to form more connections along the way; they also were a helping hand in gaining more followers. By doing loop giveaways and sharing each other’s handles, Vanselow could boost her following tremendously. As she gained a larger following, more and more brands began to reach out to Vanselow. Many of the brands she now works with are anything from smaller boutiques around the nation to well-known worldwide companies. Vanselow currently has over forty thousand followers and campaigns with companies from diverse spectrums. From events like TC Summer Jam to major brands such as Urban Decay and Revolve, Vanselow has been a part of them all.

“I have been super fortunate to be able to campaign with all these companies. Everything has been so fun,” said Vanselow. Not only do these companies offer free products to their influencers, but Vanselow has also enjoyed concert tickets, hotel stays across the nation, and much more. In other words, how fast can I become an influencer? After hearing about all the experiences Vanselow encounters as an influencer, I was dying to know which experience topped all the others. I mean, how can you beat Revolve free clothing? Nonetheless, Vanselow’s favorite memory as an influencer was when she got to cover TC Summer Jam. Not only was she awarded free concert tickets with VIP treatment, but she was also able to take a special guest to the concert.

Culture

“REO Speedwagon was playing, which happened to be one of my mom’s favorite bands. She loved it… it was a once-in-alifetime experience they gave me,” said Vanselow. Other than the once-in-a-lifetime opportunities, the best part about being an influencer is there are no year-long contracts. Much of the work Vanselow does is campaigning, which is a win-win deal. This meaning, Vanselow is rewarded with free clothing or concert tickets in exchange for sharing new music on her newsfeed or giving honest feedback on products to her followers. It sounds like a good deal. But, while working alongside some fantastic companies, Vanselow has also had her fair share of some not so great deals. However, there is one aspect Vanselow will always stay true to – being honest with her followers. During the interview, she discussed the times when individual companies’ expectations didn’t meet her own. It is most important to share your truth in these circumstances, even if it means missing out on a campaign. “Do not ever sell yourself short; it is so important to value yourself,” said Vanselow. Before COVID-19, Vanselow spent nearly every weekend traveling and would often book events after work. Now with quarantine in place, she finds more time to focus on herself and her mental health. Most importantly, she has time to give back to those who have helped her into the position she is in now. If you follow Vanselow’s Instagram, you might notice the number of giveaways she does. Whether it is a gift basket or a free morning cup of joe, Vanselow has set out to help others, much like others have aided her. Knowing that Vanselow has worked with brands as large as Verizon, I needed to know what company could come next? When I asked her what would be the ultimate company to campaign for, her eyes began to sparkle, and without a moment’s hesitation, she said, “Taylor Swift.” After meeting Vanselow and getting to know her sparkling and outgoing personality, I don’t doubt she will be campaigning for Swift in no time.

Photos by Bella Vita Studios

Selfie with Snakeskin Jacket: Photo by Dave Puente

Living

The Top 7 Ways to Be More Sustainable at Home Quick and Easy Tips to Benefit Our Planet

By Hannah Harms photo credit Lauura Chouette & Kaylee Garrett

It is blatantly obvious that we, as humans, have done our fair share of damage to the world. If you don’t believe me, book your next trip to Manhattan, New York, and take a look at the clock that faces Union Square. What once was a device that told the hours and minutes throughout the day is now used to countdown the time we have left to make a change to the planet before global warming becomes irreversible. You may think that one human alone can’t make a difference and that the real change needs to happen with the massive, worldwide corporations. Well, if you believe that you couldn’t be more wrong. Here is a list of possible changes you can make to become a little more sustainable in your own life.

Living

Plant a Garden When quarantine began earlier this year, it felt as if everyone, myself included, went a little stir crazy being locked up at home. I spent weeks flipping through the same magazines and watching television. After binging nearly every show on Netflix, I knew I needed to find a new hobby. What better hobby is there than planting? Not only is it satisfying to watch your plant grow, but it can also produce fantastic food sources. A few of my favorites to grow in my garden are cucumbers, lettuce, mint, and strawberries. Depending on the climate you live in and the current season, you can find many plants to grow right from the comfort of your own home. The best part? You’re saving yourself money, a trip to the store, and the planet.

cottonbro from pexels

Turn Off Your Water On average, an American family wastes hundreds of gallons of water per day. Think about it, how much time are you spending in the shower on average? Do you leave the faucet running when you brush your teeth? Often, we don’t consider these things, but typically, we waste a lot of water each day without even realizing it. It is essential to start paying attention to your habits. If you take 30-minute showers daily, try to lessen it by a few minutes each day. You will be surprised to find out that you can become spotless in less than 10 minutes.

No More Plastic Bags and Bottles

The amount of plastic bags we use when grocery shopping or packing a to-go lunch is horrible for our health and wildlife, and nature. I’ll be the first to admit that plastic bags are convenient. I used them nearly every day as a child. However, now that companies and individuals are becoming more eco-friendly, there are many more sustainable and durable options. Not only do some local stores sell reusable bags such as T.J. Maxx and Aldi, but there are also many different purchasing options online at Amazon. If you’re searching for other options and want something a little more customizable, there are tons of how-to websites available to give you a step-by-step tutorial on how to create your reusable bag. Before you say that’s too much work, think again. It’s 2020; we have nothing but

free time.

Three words: plastic water bottles. How is this still a “thing” people use? I love having a water bottle; I can continuously fill up and reuse. Maybe it’s because these water bottles come in all sizes and designs, or perhaps it’s because I’m bringing forth my inner green thumb; either way, I’m never turning back. shower photo- Chandler Cruttenden

Reusable bag- Photo by Markus Spiske

Farmers Market- Photo by Ashley Winkler

Shop Local Foods

It’s football season, and you have some family come over to watch the game. We all know it’s not truly a game day party if there isn’t a feast prepared. Just your luck, you’re in charge of planning and preparing everyone’s favorite dishes. As you’re walking down the aisles of Walmart, you pick up some lettuce and tomatoes for your taco dip recipe. Once you return home, you begin cutting up the vegetables and layering them onto the dip. Everything seems fair, right? While these “big name” grocery stores supply nearly every food you can think of, have you ever thought about where these items genuinely come from? Are the tomatoes produced locally from the farm down the road, or were they delivered thousands of miles away? One of the best ways to support your local community and become a little more health-conscious is to shop locally. This meaning, heading over to your local farmer’s market and picking up fresh produce grown from individuals around your neighborhood. Not only are you helping support your community, but by buying from local farmers, you are also purchasing fresher produce and reducing your food miles.

5 Thrift Maybe everyone is bored in quarantine, or it’s the fact that we are all broke, but I have seen more thrifting this past season than I have ever seen in my life…and I love every second of it. Although we all want to stay up-to-date with the newest and hottest trends, we have to admit that fast-fashion is killing the environment. More and more people are beginning to sell/donate their clothes to local thrift stores and are buying locally and more sustainably. One of the hottest apps today, TikTok, has been a huge motivator in the thrifting scene. Many people are taking clothes they thrifted and doing anything from painting and dyeing to cutting and cropping a whole new outfit. One of my favorite looks this season is taking an oversized men’s polo and cutting it into a little two-piece set. Some other current do-it-yourself trends are bleach dyeing, chain adding, and puff paint. If you aren’t the crafty type, there are still plenty of hidden gems found in local thrift stores. A few of my new, favorite additions include an oversized men’s blazer, which pairs perfectly with black denim and a crop might I add, and fuzzy, neutral turtlenecks. Both of these I discovered for the discounted price of $14, talk about a steal.

Thrifting- Photo by Allison Christine

Living

6 Get Your Body Movin’ What’s better than getting your daily steps in a while saving the planet? If you live near your job or school, why not walk or bike there? I am a huge fan of walking, not only because it allows me to be in touch with my surroundings but also to be a great exercise in reducing fat. Sound a little more intriguing now? As we’ve been told from as early on as elementary school, if you can avoid driving, do it. If you happen to live miles away and need to use a car, kick it old school and use the buddy system! Trust me, your wallet and gas mileage will thank you.

Walking- Photo by Jeffrey Grospe

Recycle Recycling is one of the easiest things you can do (think a few seconds of your day) and is instrumental in saving our planet. All you need are two different garbage bins; one for all your paper, cardboard, plastics, etc. and another for all the trash that can’t be recycled. If you are uncertain whether an item is recyclable or not, there are plenty of websites willing to give you more information on recycling.

lisa fotios from pexels, bottle Recycle- Photo by Jasmin Sessler

Living

Firing Up the Stills at Twin Spirits Distillery Michelle Winchester started Twin Spirits Distillery with an enthusiasm for adventure that has produced timeless and unique spirits. By Angela McLaughlin

The story of Minnesotaâ&#x20AC;&#x2122;s first woman-owned distillery.

Photos courtesy of Michelle Winchester

the liquid runs over your tongue, the flavors are complex and clean, full-bodied and flavorful. Many of us take our hard liquor for granted, but a lot goes into the distillation process. For small-batch distillers, it is something of an art form. For Michelle Winchester, owner, and founder of Twin Spirits Distillery in Minneapolis, it is a chance to show people something unique. Growing up in the Bay Area of California, Winchester never imagined a life in Minnesota. After relocating to Chicago for her husband’s job and eventually to Minneapolis, where she has now lived for 15 years, Winchester was transported to a place of surprises and new experiences. “I knew nothing about Minneapolis. I remember being like, ‘You want us to move to Minneapolis – what’s in Minneapolis?’” she says. “I had no idea what large companies are here. It’s a very vibrant city, a large but small city. I love it.” After her youngest of four sons turned 13, with her fiftieth birthday falling that same year, she knew it was time for a change from being a stay-at-home mom. She toyed around with ideas of what to do and kept thinking about opening her own distillery. When her husband, Slade, suggested attending a conference by the American Distilling Institute, her interest grew even further, and she was ready to take the next steps. Finding the right location was a process. Eventually, she purchased a building in Northeast Minneapolis. This part of the city reminded her of Berkeley, Calif., but not because of its looks. “In terms of its eclectic-ness, the people really remind me of the people I knew in Berkeley,” she says. The building she purchased was built in 1913 and was expanded in the late 1940s. Renovations to make it into

the space she needed would take some time. Unforeseen roadblocks – including difficulties during construction and discrimination based on her sex – did not damper her spirits or determination. In June 2016, after a year and a half of construction, Twin Spirits Distillery, the first woman-owned distillery in Minnesota, was open for business. Winchester’s custom-made stills were fabricated by HBS Copper in Kentucky to fit the desired 100-gallon pot design. The liquor’s distillation process involves a liquid being heated to create vapor and then condensing the vapor back into a liquid again. Winchester works with her head distiller, Erin Dosh, to craft everything from vodka, gin, and rum to whiskey and moonshine. Though Winchester and Dosh distill 100 gallons at a time, they do not get 100 gallons of spirits back. “We get about 20 to 25 gallons at the most,” she says, adding that the process is a two-person job since it takes more than 12 hours per batch. They started the distillery making vodka and gin, but Winchester says the moonshine is one of her favorites and was a concoction she was excited about creating. It was dubbed “Mamma’s Moonshine” to represent her transition from stay-at-home mom to distiller. “Our moonshine is unique,” she says. “Often, when you go to the store, moonshine will be unaged corn whiskey, and I am not a big fan of that. Ours is actually distilled mead – mead is honey that has been fermented.” Winchester says the mead gives it a definite honey note, and people are often surprised that the honey is so detectable.

And since the term “moonshine” is more of a marketing term than a name of a liquor, Winchester wanted to add one more twist to its creation.

their cocktail ideas come from all members of the staff. They change seasonally, and the syrups used to flavor the mixes are made in-house.

“I

“My favorite right now is our spicy turmeric gimlet made with turmeric-infused vodka,” she says.

like my things to have connections and meaning, and realizing it was really a marketing word, I decided my connection to calling it moonshine was that we would only distill it on a full moon,” she says with a laugh.

The cocktail room opened a year after the distillery and became a place where guests could enjoy craft cocktails and spirits onsite. Though the pandemic has changed the way it operates, Twin Spirits is happily inviting guests to their outdoor patio. “We have definitely gotten a lot of feedback from customers about how safe they feel,” she says, adding that while fancy cocktails in compostable cups may not look as “sexy” as in a glass, they do the trick for keeping people safer.

Those who wish to sample the beverages from their home may purchase cocktail kits or spirits in 375ml bottles.

“I encourage people who think they don’t like gin to try it anyway,” she says. “A lot of people are pleasantly surprised.” The name is derived from a play on “Twin Cities,” but it has evolved into a representation of the duality of life. “We see a lot of duality in life and in cocktails, so we like to play with that,” she says. While the initial goal did not focus on it being a womanowned business with women-made liquor, Winchester says she has seen something wonderful about the timing of it all.

“We didn’t want to make something that tasted just like anything else,” she says. “We don’t want anybody to taste our stuff and say, “In a world of women coming into their own more, ‘oh, it tastes just like this.’” the collaboration that we can all do together is pretty interesting,” she says. For this reason, Winchester takes a grain-to-glass approach that utilizes original recipes and local ingredients. Woman-owned or not, Winchester is proud of the fact that Twin Spirits Distillery has become a place where people “The collaborative piece is really huge,” she says, adding that from all walks of life can feel comfortable. “We appeal to a wide breadth of people and make a wide range of people feel comfortable, so they come to us,” she says. “I’m very happy about that.”

paula wood photo from pexels

They plan to continue the outdoor experience through the winter by offering firepits, an igloo, and erecting a couple of greenhouses.

While the spirits distilled remain the same, they are unlike others you’ll find on the market. Winchester says their vodka is made from sugar instead of fermented grains, giving it a distinct flavor. Their gin, another of her favorites, is not heavy on botanicals, making it more approachable for those new to gin or those who believe they don’t like gin.

@unitednations

c : i t m n m e u r h t B u a t A s K ri to Stay

w o H

and

h t r o W r u o Y w o Kn By Lauren Beaubaire

Sharing your inner world for all the internet to see — your thoughts, life struggles, insecurities, and successes takes a certain courage and vulnerability. And while sifting through the carefully curated Instagram images and the perfectly put-together lifestyle of bloggers, you’ll find Krista Brumm, an influencer and blogger. She doesn’t shy away from sharing the ups and downs of life. Krista shares her authentic self. Krista stepped into the world of blogging during her freshman year at Iowa State. But why Krista started her blog, and the message she hopes to share goes well beyond the typical makeup tutorial or latest fashion trend. Expressing herself through fashion and beauty, Krista feels at her best and most confident when decked out in a great outfit, and her makeup is on point. Krista was the girl who would dress to the nines every day in high school, donning heels, a full face, and never repeating an outfit. “I was that girl,” Krista laughs. But once Krista graduated high school, her college experience was an entirely different story.

“[College] was a weird transition time for me,” says Krista. “I remember showing up the first day wearing something that was probably way over the top and my friends were like, ‘We wear sweatpants here.’” Krista admitted, “I had never owned a pair of sweatpants.” Feeling out of place and in search of community, Krista joined a sorority, though quickly discovered the sorority wasn’t the best environment for her either. “I thought of a sorority in one way, but when I got there, it was something very different.” Decked out in sweatpant ensembles and finding herself surrounded by the wrong people, Krista realized she was starting to lose her sense of self and identity. So out of a desire to find a supportive community that shared her same love of beauty and fashion, Krista started posting on Instagram and created her blog, now called the Krista Collective. While on her blog, Krista shares everything beauty and fashion, detailing her beauty routines and favorite skincare products, and what clothes and brands she’s loving, Krista goes much deeper. In her blog and posts, Krista opens up in a way that breaks through the shiny Instagram veneer, revealing a real person who shares the same vulnerabilities and insecurities as everyone else.

To her followers, “I always want to be kind and relatable and feel like people can come to me if they need advice. I want to be the person who’s going out of my way to help everybody, being vulnerable and real because life isn’t perfect and glamorous like people on Instagram make it seem.”

If Krista is having a bad day, she’ll open up about it on her platforms. One of her biggest goals is to be the same person in real life as she is online. At the start of our interview, Krista says, “I’m an open book — ask me anything.” Genuine authenticity is at the core of everything Krista does, especially when it comes to who she endorses and which brands she partners with. Soon after starting her blog and Instagram, Krista began getting paid offers from brands. While incredibly exciting, she explains, “I kept getting into a really bad routine where I kept saying ‘yes,’ yes,’ ‘yes’ I’ll work with you because I thought it was a great opportunity, and I was getting paid.”

But over time, saying ‘yes’ to everything took a toll. “I was growing in myself and meeting new people, but then I felt like it became very inauthentic to who I was. I was changing my personal style and felt what I had been posting didn’t align with my real life. I always wanted to keep my authenticity.” Last spring, Krista decided to step away from Instagram and her blog to refocus and reflect, realigning with why she started her blog in the first place — to create a space of belonging where she and others could share what they truly loved. “Now, when I go to shoot something, it’s something I love, and I only say yes to things I love.” Krista is partnering with brands that stay true to herself and her values. For instance, Krista recently collaborated with Target’s Who What Wear line as well as Switch, a membership service where you can borrow fine jewelry and designer pieces by couture brands such as Chanel. From someone who has been in the influencer game for a while, Krista advises when partnering with brands, “You don’t want to do something without knowing you’ll also get something back from it. Collaboration between brands and Instagrammers is mutually beneficial, but brands can take advantage, especially micro-influencers. I experienced it firsthand in the beginning when I didn’t know what I was doing. Influencers and bloggers have created this whole new job market; you need to know your worth.”

Krista’s mother taught her to always know your worth and know who you are. “We always used to say, ‘You know who the f*** I am?!’” This mantra carried Krista through her lowest points when she settled for bad relationships and bad friendships. And now, knowing herself and her worth helps her navigate which brands and companies she decides to partner with. Krista regaled me with the time she said no to a lucrative gig with a major energy drink company. “I thought it was so cool, but then I thought, I don’t ever drink this, it’s terrible for you, and I would never promote it.” Navigating the now almost fifteen billion-dollar influencer market is not an easy task, particularly for those starting out aiming to build a brand and follower base on their own. “It’s a dream that didn’t come overnight,” says Krista. Krista taught herself how to code a website in brief free moments between school and work to create the incredible blog she has now.

“I worked hard, and many people don’t know what goes into it.” Moving forward, Krista hopes to create a guide to help others who want to enter into the blogging and influencer world, from how to create an engaging website to how to handle big-name brands without being exploited. While Krista’s mother instilled in her confidence and worthiness (not to mention Krista’s sense of style and early love for fashion as her mother worked in the fashion industry), Krista’s father, who runs his own businesses, inspired her to become her own boss.

“I think the entrepreneurial gene is something that definitely runs in the family; I can’t really see myself working for someone else.” Soon to graduate with a marketing degree from Bethel University’s business school, Krista has several business ideas in the works. When I pressed further, Krista could only divulge one business plan. Her other ideas are being kept under wraps for the moment as she continues discussions with other partners. Ultimately, Krista’s dream is to open her own boutique. More business-minded, Krista plans to leave the designing to others and instead fill the buyer’s role, jet-setting around the country to uncover the next amazing trends, bringing back the latest styles to sell at her Twin Cities boutique. And Krista already has firsthand experience as a buyer. Working as an assistant manager at a local boutique, Krista accompanied her manager to a showroom in Atlanta to scope out the latest fashions. Krista recalls, “It was heaven to me. It was stressful with long hours, but I knew that this is what I wanted to do, to own a boutique.” As of now, Krista is still in the early stages of brainstorming and development to make her vision a reality. But until she graduates and gets her many businesses off the ground, Krista remains focused on school, her blog, running social media for other brands, and of course, her adorable chocolate lab Bruin, who snoozed on her bed snuggled up behind Krista throughout our Zoom interview. As we wrapped up the interview, Krista shares some of the best advice she’s ever received.

All photos: Courtesy of Krista Brumm

“The best advice I’ve ever gotten is to get to the place where you know who you are, the kind of person you want to be, and always improve yourself.” Krista is always striving to grow into the person she wants to be — to find her voice and become strong enough in her beliefs to know exactly what to say to help people going through difficult times. You see Krista’s growth and honesty in her blog. And along with her blog and boutique, I’m genuinely excited to see what other fantastic projects will emerge as Krista heads into the future. Whatever Krista decides to pursue, I have absolutely no doubt that Krista’s authenticity and values will be at the core of every idea and business venture.

Let’s Find Out What Elle’s Eating By Angela McLaughlin

Following along with Instagram foodie Elle Yorobe on her cuisine adventures

innesota may not be at the forefront of your mind as a land of interesting culinary creations. Still, Instagram food blogger Elle Yorobe is on a journey to prove that idea wrong. Her page “whats.elle.eating” explores cuisine throughout the Twin Cities, and many of her food items are cause for inspiration.

“My food Instagram started kind of as a joke when I started this thing called ‘52 Fresh Frydays,’” says Yorobe. “I would go to a different restaurant every Friday for a whole year and try French fries and post them.”

n the surface, it sounds like many of the meals are ones I’m familiar with – ice cream, pizza, burgers, etc. – but most of them have a unique twist of creative flavors that arouse your adventurous side.

Slowly, she says, her page transitioned from only French fries into different foods she was trying locally and worldwide. And after nearly four years, people have begun to latch onto her journey.

Some of her more recent experiences include a gyro bowl from Chickpea Hummus Bar, salmon tartine and a crêpe cake from Bellecour Bakery, and walleye benedict with loaded tots from First Draft Taproom & Kitchen.

Born in Canada, Yorobe moved to Minnesota when she was 12 years old, where she has lived for the last 18 years. And during that time, she has explored the various restaurants our state has to offer.

Yorobe also includes food items; some of us may never have the opportunity to try – such as eating alligator in Chicago – so we can vicariously live through her adventurous spirit.

“Most of my focus is on the Twin Cities, but I love to post pictures from other places in Minnesota when I get a chance to get out of town,” she says. While she has some favorite restaurants that make it into her normal circuit of meals, she has an ongoing list of places she wants to check out. Some of her ideas come from wordof-mouth and recommendations, others from places reaching out, and others motivated by other foodies. “I’m definitely willing to try all food groups outside of domestic animals,” she says. “I try to stay away from foods that are lacking in color, but I also want to make sure that I’m not only looking for food that is ‘pretty’ and doesn’t taste good. I love the crazy kinds of foods that photograph well, but I also love to take pictures of food like pizza and fries.”

One of her more recent posts on a meal

from Hola Arepa had me wanting to follow her lead, and scrolling through the feed filled with vibrant images so enticing I could nearly taste the food had my mouth watering. “I like to post about food because it’s fun, and I like to document where I am for future reference,” Yorobe says. “It has been fun to post about a restaurant to help other people decide where to eat or try. I also like being able to help spotlight restaurants that people might not have tried had they not seen it on social media.” Yorobe also enjoys hearing from people who have enjoyed trying a restaurant or food item posted on her Instagram page.

Growing up in a Filipino household, Yorobe says food was always at the heart of her family gatherings. This sparked a passion for food, and travel increased her desire to try unique cuisine. “I try to be as adventurous as possible, and, especially when traveling, I love eating local food,” she says. “I don’t think I’m alone when I say I love food and love that it brings people together.” Her page is undoubtedly adventurous, but even the most cautious of food-lovers will find something new on her Instagram to enjoy. And on that note, I think it’s time to take a leaf out of her book (or menu) and check out some of the delectable options Minnesota has to offer. Photos courtesy of Elle Yorobe

The current pandemic has undoubtedly put a damper on some of her culinary expeditions. Before COVID-19 hit, Yorobe says she was going out about three-to-four times a week. That slowed down immensely, though now she can visit restaurants twice a week. Unfortunately, many wonderful places she enjoyed frequenting have since temporarily or permanently closed, including Burch Steak, The Bachelor Farmer Café, Izzy’s Ice Cream, and HopCat.

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Making Food into an Artform with Jamie Preuss How one woman inspires us to enjoy life and creatively arouse our tastebuds.

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By Angela McLaughlin Photos by Jamie Preuss

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Twin Cities food blogger Jamie Preuss, creator of So Happy You Liked It, shares her passion behind food and how cooking can be approachable for everyone.

here’s nothing quite like family and Tfriends gathering in the kitchen, preparing a meal together, as intoxicating aromas fill the air alongside sounds of laughter and celebration. This tradition and the feelings that accompany it are one of the reasons that Preuss started her journey.

reshly baked bread, pumpkin brown butter

blondies, slow cooker balsamic beef stew – images of foods so vibrant you can nearly smell them through the screen is a centerpiece of So Happy You Liked It, a creative labor of love run by Twin Cities food blogger Jamie Preuss. When I first saw the photos on her website and Instagram page, I thought, “These recipes are outside my realm and skill level.” They were so beautiful, so artistic. The burning question in my mind was, “How can I possibly do this, too?” During my phone interview with Preuss, I found

“Food is such a powerful tool, which is a very odd way to describe it. But I feel passionately that food is one of the things that brings us all together,” says Preuss. “Whether it’s a birthday cake at a party and everyone circles around the person to celebrate, or a fabulous dinner party with friends – when you’re planning something that brings you joy, food is at the center of it.” A Minnesota native, Preuss attended college and followed a path that would eventually lead to working for Target Headquarters. And though she has happily been with Target for 12 years with no immediate plans to leave, she knew there was something more she wanted out of life.

someone filled with a love of life and exuberance for food, both passionate yet approachable. Our talk soon turned into a comfortable, rhythmic conversation, and my eyes were opened to what our relationship with food can (and arguably should) truly be.

“I realized my senior year of college that I should’ve gone to culinary school,” she says. “I found myself spending more time planning elaborate menus, making grocery lists, and watching the food network. I was just as into that as I was my actual schoolwork.”

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he was drawn to food and the creativity

surrounding it. Growing up in a household where both of her parents were equally active in the cooking process, she was attracted to what was happening in the kitchen.

“My mom always made fabulous meals, and she always had stories to tell about them. And my dad, master griller, also makes a mean peach pie,” she says, adding that her love for cooking was a slow progression. In her college years, she found herself looking to try new things – from fish tacos to making deep-fried ice cream for a friend’s birthday. “I just wanted to experiment, and I think that’s the beauty of cooking is that there’s always going to be something to learn, always going to be a new skill to master or a recipe to try out,” she says.

But all of it comes down to one thing: her passion for food and sharing that with others.

“There’s always newness, which for me feels like a blank canvas, and that’s why I love cooking so much

“Food is healing. Food is care. Food is medicine. That

because it is a creative space that you can make

is something I’ve always been passionate about.

something beautiful.”

I try to express my care for people through food,” she says.

Four years ago, she started So Happy You Liked It to share her inspiration and passion for food. The name arose from her typical response to friends and strangers complimenting her cooking. When graced with praise, she’d be apt to respond, “I’m so happy you liked it!” Preuss laughs as she says her family and friends were not at all surprised by her new undertaking.

I recall preparing my first Thanksgiving meal in my new house: • My mom was there to direct us on how to prep and cook the turkey. • My aunt made her traditional green bean casserole. • My dad stayed out of the way as I frantically ran from room to room, making sure everything was perfect.

“They have been very supportive.” But the underlying emotion of all of it was that The website and her social media presence have

feeling of togetherness that food created, and that’s

taken off over the years. On average, Preuss puts up

what Preuss strives for.

one to two new recipes each week, and she has a lot of people who reach out to her for advice. Before the

“You know that feeling when you put on your

pandemic, she was even hosting private events.

favorite, coziest sweater? Food can give you that emotion and feeling, as well,” she says. Preuss’ motivation comes from many places, but one way she keeps it all organized is by taking notes as that inspiration hits – whether it’s a flavor combination, texture, or menu.

food images courtesy of Jamie

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hat I try to use as my North Star is that the

“Start simple, start fresh, and try something

whole reason I started this blog, this website, this

really easy for you. Continue to challenge

social presence, is truly to share my passion of

yourself,” she says. “That’s the thing with any

food and inspiration of food with other people,”

skill – practice makes perfect. And that’s the

she says. “I want people to know that food is

beauty of cooking that its art, it’s fun. It should

accessible, and it doesn’t have to be complicated

be something that makes you happy, and if

or fussy or intimidating. It can be a central source

you’re not happy cooking, then you need to

of joy for you throughout your day.”

reassess something.”

While many people may think of beautiful, delectable recipes as intimidating, it doesn’t need to be this way. Preuss offers several pieces of advice.

Preuss reminds us that one of the cardinal rules

Rachabella Photography

“

of cooking is to read the whole recipe. She says it may sound silly, but it can prevent you from mistakes along the way. Even the most seasoned chefs should follow this advice when

First off, new cooks should start with simple

preparing something new.

recipes that do not utilize too many ingredients. This can be overwhelming, and get people started on the wrong foot…or spatula.

“One thing that I try to share on my blog is being prepared,” adding that for many, this means meal prepping.

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nd this doesn’t need to be a huge endeavor.

It comes down to what you like to eat and then having those ingredients readily available, so you’re less inclined to grab a frozen meal. In Preuss’ case, she loves bowls and always has some type of grain prepared in her refrigerator, whether it’s brown rice, farro, or quinoa. She’ll also roast a bunch of vegetables at the beginning of the week, as well as cook some type of protein, and voilà, you have an easy-to-prepare meal.

“Whatever you gravitate toward naturally should be what fills your refrigerator and your pantry, so you always have the things that you love available to grab for a quick meal at all times.” Preuss believes mealtimes should be exciting, and if you only have a short time to fix a meal, you’re unlikely to take that time. But having things prepped and ready to throw together can make it much more manageable. Those perusing her site will find many sources of edible inspiration. Preuss says she often gets questions around how she stays healthy while cooking some of the items.

“My whole mantra with food and life is ‘everything in balance.’ I try to stick to the thought that 80 percent should be clean, healthy, intentional eating, and the other 20 percent is smart indulgences.”

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So, while there may be a full-fat ice cream recipe one day, Preuss says she is sure to include something like a vegan zucchini noodle recipe with tahini sauce the next time.

“That’s how I approach my recipes. I don’t believe in restricting yourself but continuing to maintain the fact that balance needs to be key. Movement and staying healthy and fit are part of that balance that I try to share with other people.” Her recipes and ingredients are inspired by the seasons – her detailed description of a recently made pasta dish complete with roasted butternut squash, kale, sausage, and pecorino cheese had my mouth watering. In celebration of autumn, she posted her Fall Bucket List, as well as several tasty recipes, including

her Pumpkin

Spice

Latte and

this Roasted Root Vegetable Soup recipe that I am dying to try. “I genuinely want people to try the food I’m making because I think it’s wholesome, I think it’s delicious, I think for the most part it’s simple, and it doesn’t need to be complicated or a source of stress for people. I genuinely want people to realize that cooking is attainable,” she says.

Nicole Ashley Phototography

“Life should be balanced; life should be well-lived; you should love the life you live, and, hopefully, I can help people find a little bit of that.”