Wednesday, March 30, 2011 S3
2011 Business Review & Forecast
No place like home GLENN MITCHELL Morning Star Editor
Spring is finally in the air and it seems the local landscape is also coming to life with activity and the promise of an exciting and bold future for the North Okanagan. Work continues on the site of a new Okanagan Regional Library branch in downtown Vernon, next to the site of an impressive office building to house Nixon Wenger Lawyers and associates. And this is all happening adjacent to the not very old Tolko building which creates an exciting and bold approach to downtown Vernon. Then there’s the rebuilding of Vernon Secondary School that is rapidly taking shape and the new tower at Vernon Jubilee Hospital that looms over the city from above and will open its doors later this year. The retail growth in north Vernon continues with more exciting options for shoppers and diners alike, and the award-winning Sparkling Hill Resort near Predator Ridge is helping put the North Okanagan on the map once again. Homegrown Kal Tire is busy building a new headquarters next to its retail outlet on Kalamalka Lake Road that will “meet its needs for the next 40 to 50 years,” and even the construction work at the Highway 97 corner of Polson Park, although a short-term pain, is much-needed and should help move traffic much more efficiently in the near future. Add in a mix of local success stories like Okanagan Spring and Rogers Foods, just to name a few, and you
CORY BIALECKI/MORNING STAR
Despite an economy that is still in recovery mode, construction and growth continues to take place in Greater Vernon, particularly at the east end of 30th Avenue. have reason for real optimism in the regional economy. Experts say the worst of the recession is likely behind us as we cautiously move forward with slow, steady growth. Certainly challenges exist and lie ahead: the fruit industry is at a crossroads and the forest industry, although grateful for and adept at developing foreign markets, awaits recovery in the United States. And as we all learned recently by the events unfolding a world away in Japan, we are a small planet intercon-
nected in so many important ways and affected by much of what we can’t control. So as we struggle to be good stewards of the Earth and each other, we also move forward towards an uncertain but unwritten future that is still largely decided by ourselves and our neighbours. When the area food banks put out a call for an unprecedented need recently, the community responded with overwhelming generosity. The Vernon Jubilee Hospital Foundation launched an ambitious fundraising
goal to equip the new hospital tower, in the middle of a recession, and it’s within reach of its total. The North Okanagan isn’t just a beautiful part of the world, it’s a wonderful place to live and boasts a tradition of community spirit that is second to none. And just as spring reawakens the spirit of possibilities, there are numerous reasons to be optimistic about the future of the North Okanagan at this point in our history. Especially when you mix it in with a sense of gratitude for the place we get to call home.
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S4 Wednesday, March 30, 2011
2011 Business Review & Forecast
SHEPHERD’S
China boosts Tolko sales HOME HARDWARE BUILDING CENTRE ROGER KNOX
Morning Star Staff
A shift to supplying Asian markets, primarily China, with its B.C. lumber has had a positive effect for Vernonbased Tolko Industries. The increased demand has led to Tolko doing about one-third of its business in Canada, onethird in the U.S. and one-third off-shore. When John Langley, Tolko’s manager of export sales, started with the company nearly 12 years ago, the numbers were more like 80 per cent U.S. business and 10 per cent each in Canada and off-shore. “That shift kept operations running that we would have shut down otherwise,” said Langley. Tolko planted its roots in the Asian market in 2006, when a representative sales office was set up in China. Just five years ago, Tolko would sell a few steelbox-type containers a year to China and ship it by boat. In 2008, the market took off just as North American markets were being slowed considerably, and now, Tolko has increased shipments to Asia by 100 per cent over the previous year. “Most of the traffic in containers to China from North America was on a primary route, and those containers were going back empty,” said Langley. “So with favourable freight rates and favourable logistics in general, Canadian SPF (Spruce Pine Fir, like the trees grown in the North Okanagan region) lumber at that point really started to take off. “There was a price
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A construction boom in China has been beneficial to Vernon-based Tolko Industries, which has made heavy inroads into the Chinese market. point that we were able to hit quite comfortably, they liked our quality and that’s when the market started to take off.” Japan, Korea, Taiwan, Australia, the U.K. and Europe are still big markets for Tolko but China has become at least 60 per cent of its business in the overseas sector. The company added about 30 per cent more staff to handle the increased volume. Tolko has dedicated three mills specifically to producing for Chinese markets (Tolko’s Lavington mill does some production for China), including two in the Cariboo where the pine beetle is more of an issue. “Pine beetle affected wood is more than good enough for them,” said Langley. “Mills around this area, with a better log coming in, they focus on upper grades that we can sell to the U.S. and Japan.” Simply put, China wants all the board that Tolko can make, and that demand on the sector results in elevated prices for that lumber compared to what Tolko was getting in a depressed U.S. market. “That’s really a key
point,” said Jonathan Rogers, Tolko’s acting vice-president of sales and marketing. “We and others in the industry have been able to leverage this increased demand because the market is essentially flat in North America. This increased demand has given us a lift. “They need the wood so they’ll pay the price. Even as North America recovers, our outlook is that China is going to need to pay to continue to supply that wood.” The primary use of B.C. wood in China, said Langley, is for concrete forming, and with 50 per cent of the world’s construction projects happening in China right now, that bodes well for Tolko. “The other half is remanufactured product going into finishing apartments,” said Langley. “The projection is something like around 10 million apartment units a year being finished in China, and the government there has announced they want initiatives for low-cost housing so that number is being ramped up higher towards 15 million units.”
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Wednesday, March 30, 2011 S5
2011 Business Review & Forecast
Theatre celebrates decade full of talent RICHARD ROLKE Morning Star Staff
Wandering through the halls and backrooms of the Vernon Performing Arts Centre stirs up a flash of memories for Sigrid-Ann Thors. Newspaper clippings cling to bulletin boards and in the loading/storage area, posters from virtually every show since 2001 cover the extensive walls. “It blows me away the number of shows and the caliber of shows we’ve had here,” said Thors, board chairperson. “The variety is astounding. There’s been top-flight professionals to local schools. It’s hard to believe it’s been 10 years.” And that appears to also be the case for many residents. “Everyone still thinks this is a new building but it’s 10 years old,” said Pamela Burns Resch, executive director. “There is definitely a sense of community pride. People refer to it as their theatre. If people see something, they’ll call
and say a light is out. It’s their theatre.” Over the last decade, the centre has fostered local artists and provided broad cultural experiences for audiences. “For people who love dance, they know we provide the best dance so they come with us and there’s a commitment to the shows,” said Burns Resch. “An act may rent a facility in Kelowna but they will also come to Vernon because the community supports those performances.” The design, technology and acoustics are also a big hit with visiting performers. The main auditorium is a 750-seat proscenium arch theatre with orchestra and balcony seating. The Marie Fleming Hall is a flexible space with potential seating for 100 persons. A highlight so far this year was a March 5 performance by the Beijing Modern Dance Company.
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Arts play starring role in economy Continued from S5 In partnership with the Arts Partners in Creative Development, the centre commissioned Wen Wei Dance to produce this international modern dance work. “This was the first time we’ve been involved in producing. We’ve always been a presenting organization before,” said Burns Resch. A number of acts are scheduled for this coming year including April Wine April 5, Tommy Hunter April 8 and Red Green’s Live Wit & Wisdom Tour Sept. 15. In terms of local events, the centre hosts the proclamation of Queen Silver Star, high school graduation ceremonies and numerous school concerts. Besides adding to the North Okanagan’s cultural scene, the Performing Arts Centre plays a key role in the local economy. “It does draw people from other areas and as the community grows, we’re a cornerstone for arts and culture,” said Burns Resch, adding that many companies consider the presence of cultural amenities before selecting a community to invest in. In the past, events have attracted visitors from Toronto, Edmonton, Winnipeg and Vancouver. “Friends of mine bought tickets for Rain here,” said Thors. However, despite the sense of ownership among local residents and the tourist draw, the recession has had an impact on the theatre, as has increased
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Pamela Burns Resch (left), executive director, and Sigrid Ann Thors, board chairperson, discuss the upcoming 10th anniversary of the Vernon Performing Arts Centre. entertainment opportunities in the North Okanagan. “We’re not just competing with other theatres,” said Burns Resch. “People may consider going out for dinner as entertainment.” Planning is underway for a 10th anniversary celebration, but staff and volunteers are also taking steps to ensure that the facility doesn’t physically show its age and remains an inviting place to visit. “We had to put new carpet down in the lobby because it was looking old. We’re at that stage,” said Thors, of the maintenance that goes with a building.
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2011 Business Review & Forecast
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2011 Business Review & Forecast
Shaping a future for business JENNIFER SMITH Morning Star Staff
When Rick Windsor’s employer suddenly and unexpectedly closed its doors a few years ago, he didn’t know where to turn. He knew he wanted to continue providing a driving service (which his previous employer provided). And he had plenty of experience to bring to the table. But when it came to the business end of things, Windsor admits he had no idea where to start. “I’m not an office person, I never have been,” said Windsor. But what Windsor did have was a solid business idea. Having worked for limousine and tour companies for more than 10 years, he knew what his clients wanted and how to deliver it. Sitting in the midst of a recession, many doubted his idea to start up a local charter company, even telling him it would never succeed. But one local agency kept Windsor’s determination in place. “That’s where Community Futures came in, they’re in the business of building business,” said Windsor. Thanks to Community Futures’ business support, direction and a start-up loan, Windsor has now been successfully running VIP Charter since August 2009. “It’s an absolutely invaluable service,” Windsor said of Community Futures. “There’s no possible way in the world I’d be where I am today.” Windsor is just one of many business owners who are finding the support they need through Community Futures. In fact, the Business Development Centre department of Community Futures provided lending and/or consulting services to 99 businesses over the past year. The lending activity alone provided financing of approximately $1 million to
30 businesses and these loans created or maintained 47 jobs in our community. During tough economic times, it is a service that many are turning to. “I’ve actually been able to experience some success in this tough economy,” said Windsor, crediting Community Futures for a recent expansion loan to include an Escalade in his fleet of vehicles. Without a doubt, the economy has put a strain on local businesses, says Larry Hogan, Community Futures loans manager. “2010 has likely been a more difficult year for business in general than 2009,” said Hogan. “In 2010 there was some initial optimism that got dashed quickly in the business community.” Low consumer confidence has kept most households hanging tightly to their purse strings therefore businesses are feeling the pressure. “Our counselling services have certainly increased for the same reasons.” The good new is things are turning around. “The worst of it is definitely behind the local economy,” said Hogan. Jobs are returning, even though they may be different kinds of jobs, the manufacturing economy is very positive and the population and economy is still in growth mode, albeit modest growth, according to Hogan. Community Futures works to boost the region’s economic development, by assisting existing and new businesses which enhance the North Okanagan economy. As businesses and individuals move through 2011, Hogan urges everyone to have cautious optimism, maintain a positive attitude and continue to strive for growth. With Community Futures ready and willing to assist, he adds: “Don’t hesitate to seek counsel to help.”
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Wednesday, March 30, 2011 S9
2011 Business Review & Forecast
Chamber shares passion for building business ROGER KNOX Morning Star Staff
Deb Leroux has an appetite for serving her community. She served two terms as a councillor in Lumby, when she resided in the village. In 2005, after she bought Vernonbased Harris Flowers, Leroux Deb Leroux joined the Greater Vernon Chamber of Commerce, then set out to become a member of its board. Today, she is the president of the board, fulfilling her one-year term before moving on to the past-president role. “I enjoy my membership but I knew board participation would help me further understand how chamber worked, and how to maximize its potential for Harris Flowers,” said Leroux. From a personal standpoint, joining
the board brought 12 other strong business advocates – fellow board members – into Leroux’s personal circle. What they all share, she said, is a passion for building business in Vernon. “We have a very passionate, diverse, committed board,” she said. “We all took governance training, and that training allows us to clearly understand our role in the organization which is to set the strategic plan and manage the governance aspects of chamber.” The administrative duties currently fall to a staff of three. Dianne Skinner is the office administrator; Kim Bourke is the events co-ordinator; and Dianne Fowlie handles membership sales and benefits. All three do a remarkable job, said Leroux. And all three have had additional tasks added to their job description as the board, in early March, continued to look for a new general manager. Val Trevis stepped down in January.
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S10 Wednesday, March 30, 2011
2011 Business Review & Forecast
Business leader sought Continued from S9 “We’ve been through two interview cycles and haven’t found the right person yet,” said Leroux. “It’s the role itself. We’re not trying to replace a person or personality. It’s quite a diverse skill set for the role. The person has to be a public person, has to be business aware, politically aware and has to be able to manage staff and work on multiple projects at one time. “They must also never forget they are the face and ambassador for the chamber.” The Greater Vernon Chamber of Commerce is coming off its highly successful Business Excellence Awards, which were moved up in the year and moved to a Saturday so more people could attend. A full house of nearly 300 gathered at the Best Western Vernon Lodge to see Vernon’s top businesses honoured in the gala affair. “We recognized the top three nominees in each category in February, then, at the awards show, each of the
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three businesses had a video clip created for them and the video was shown at the ceremony,” said Leroux. New for the chamber in 2011 is a referral program aimed at increasing an already large membership. Any member who makes a referral that results in a chamber membership will earn up to $2 in chamber dollars. Those dollars can be used toward membership or chamber advertising opportunities such as e-blasts and website ads. Speaking of websites, the chamber has given its site – www.vernonchamber.ca – a contemporary look. The revamped site, designed by VNet Consulting, features easier navigation, better advertising opportunities and a more appealing look. The chamber teams with the Downtown Vernon Association to host an immensely popular monthly feature, Business After 5. Average attendance at Business After 5 is about 150, and bookings for 2011 are full. The chamber is taking bookings from businesses looking to host the popular event for 2012.
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2011 Business Review & Forecast
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OK Spring taps into social networking ROGER KNOX Morning Star Staff
Social media has been a boon to Okanagan Spring. The beer company, with its brewery based in downtown Vernon, is continuing with its highly popular “Sponsor Me Spring” contest where the beer company will sponsor things from barbecues to backyard parties to fishing trips through the use of such social networks as Facebook and YouTube. “We asked people to submit a short video telling us why their event should be sponsored and they’d get family and friends to vote on it,” said Glen Jessup, Okanagan Spring’s marketing manager. “It’s been very well received. And that campaign fits with the social nature and the positioning of Okanagan Spring. It’s grass roots. It’s not similar to the major sponsorship you see the big guys doing.” In 2010, Okanagan Spring sponsored more than 100 events, things from lacrosse and bocce tournaments to backyard pool parties. All of the videos and contest information can be found on Okanagan Spring’s Facebook page. “We’ve been able to use the social media platform to share a lot of videos and have people comment,” said Jessup. “We use that medium to express what the brand’s all about. The fans create the content and share it amongst themselves.” In his fourth year as marketing manager, and 10th year with Okanagan Spring, Jessup has a new product to market to the beer-loving public.
Okanagan Spring’s Hopped Lager was created by brewmaster Stefan Tobler and introduced in January. Brewed using the dry-hopped process, Hopped Lager is the latest addition to Okanagan Spring’s family of craft beers. It’s fragrant and hoppy with a clean, crisp finish. “We think the Hopped Lager will be received quite well,” said Jessup. “People, especially in B.C., are looking for new and innovative beers in the craft category.” Jessup points out that beer enthusiasts are turning towards the craft variety. A trend out of the United States shows an 11 to 12 per cent increase in the introduction of craft-style beers. “Newness is a big part of the mix,” said Jessup. So is oldness. Okanagan Spring’s two biggest players, as Jessup refers to them, Pale Ale and 1516, have given Okanagan Spring tremendous success over the past five years. Pale Ale is Spring’s largest brand and the biggest pale ale seller in the province. “Sales of both were up 11 per cent over the last year in a market that was off three or four per cent in total,” said Jessup. “There’s a natural inclination toward lager-style beers, and those particular beers are capturing the imagination of people.” Such imagination has allowed Okanagan Spring to introduce Pale Ale to Ontario beer lovers. Okanagan Spring has been in Ontario kegs for the past two years, now they’re launching into the retail scene.
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2011 Business Review & Forecast
Ranch ready to round up more visitors in 2011 JENNIFER SMITH Morning Star Staff
Cornelius O’Keefe would be proud. Since O’Keefe’s ranch was founded in 1867, B.C.’s rich history of ranching has lived on through events, tours and education of the land. Now known as the Historic O’Keefe Ranch, the site welcomes tourists and locals between May and October to learn about the culture of the early ranching era. A talented board of directors, curator, general manager, events planner and countless volunteers dedicate their days to preserving the ranch. And despite a steady decline in funding over the years, the tourist attraction has still managed to round up an increase in visitors. “We got more people through our door last year than the year before,” said Catherine Lord, general manager at the ranch. “And it was mostly locals.” Last year 16,500 visitors came through the ranch gates, up 1,500 from 2009.
“So I’m hoping this year it will go up another 1,500,” smiles Lord. Due to the recession, national and international visits have gone down, but more North Okanagan residents are stopping by to learn about their local history and take in the events. But the ranch is eager to attract more tourists from B.C. and beyond this year with a new addition. An RV park is expected to be completed in time for the ranch’s opening day May 8 (Mother’s Day). A bridge has been built to provide direct access to the park, which includes 10 self-contained sites. “You can stay a couple days and come and visit here and you’re close enough to town and close enough to Swan Lake and there’s golfing right across the street,” said Lord. Other improvements made around the ranch include increased fire protection with a new water line as well as improvements to some of the heritage buildings on site. While such capital projects are afford-
JENNIFER SMITH/MORNING STAR
Historic O’Keefe Ranch general manager Catherine Lord is ready to round up even more visitors this year with events and a new 10-site RV campsite.
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ed through grants and funding, Lord credits much of the work done around the ranch to its volunteers. “We had over 2,000 volunteer hours last year,” said Lord of everyone ranging from retirees who dress up in 1800-era costume and assist visitors, to groups like the Spallumcheen Pioneer Power Club and Rotary who work behind the scenes to improve the site, and companies like Kal Tire who pitch in financial support. “That kind of support has been phenomenal. These things wouldn’t get done without (them).” The end result enables the ranch to
preserve O’Keefe Ranch and share it with the public. Many of those soaking up the ranch history lessons are kids. Class trips bring in approximately 3,000 students and parents a year and continue to be popular in schools from Vernon, Kelowna, Kamloops and beyond. “We’re already booked this year for May and June,” said Lord of class visits. The ranch also rounds up a host of events throughout the season, ranging from Mopars to murder mystery dinner shows to Cowboy Days and familyfriendly events.
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Wednesday, March 30, 2011 S13
2011 Business Review & Forecast
Fair goes over the top
EE T idea! W S a s ’ e Her
MAUREEN MCEWAN Special to The Morning Star
The Interior Provincial Exhibition just keeps getting bigger and better. What was once a small country fair has evolved into the largest event in the region, drawing more than 159,000 fair goers through its gates last year. More vendors, more entertainment, more exhibits and more fun have translated into more visitors, who continue to enjoy a bigger bang for their buck. “Our pricing will remain the same for 2011,” says Bryan Burns, general manager of the IPE. “People don’t always realize how much there is to see, but it’s great value for the money.” This year the IPE will once again host the Wrangler Tour Rodeo Finals, a huge hit with rodeo fans last year. “We took what was already a great rodeo and stepped it up a notch,” says Burns. Each event features the top 20 cowboys (and cowgirls), who’re vying for a spot in the Canadian Finals Rodeo in Edmonton. The Calgary Stampede will continue to be the lead stock contractor in 2011, and Burns is expecting the rodeo to be another big draw this year. “It’s a first-class show, and one of the top five rodeos in Canada.” Other popular features in 2010 included the Iron Chef competition, which will be expanding this year. “It’s such a great fit for our event,” says Burns. Fresh local food, local chefs and local celebrity judges bodes well with the underlying agricultural theme, which is what the IPE is all about. “We’re absolutely about the education and maintaining our agricultural roots,” says Burns. That’s why the IPE continues to improve and enhance displays like the Mooturnity Ward, which will feature a round-the-clock video this year. Any live births that take place at night will be
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captured and replayed during the day. Also, the 4-H area will be expanded to showcase where our food comes from and how it gets from field to plate. Fairgoers can expect to see more than 220 vendors this year, featuring a range of products from tractors and hot tubs to jewelry and clothing. The food court will continue to offer a terrific selection of food and locals are encouraged to participate as exhibitors. Last year, there were 1,929 exhibitors with more than 7,300 entries in 20 different divisions. The IPE, with all it has to offer, relies heavily on its volunteer component to ensure the event is a success year after year. Burns says between 9,000 and 10,000 volunteer hours are contributed annually by more than 450 volunteers and numerous non-profit groups. It’s a collaborative effort that benefits everyone involved, and significantly impacts the community. Burns says that last year, the IPE conducted an independent study which determined the IPE’s total economic impact in the community at $8.8 million. Burns admits he was “pleasantly shocked” at the magnitude of the event and the impact it has on the entire region. “It was a great year last year.” And if 2010 is any indication, then the 2011 IPE will only be bigger and better.
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S14 Wednesday, March 30, 2011
2011 Business Review & Forecast
Rogers Foods celebrating 60 years of growth CARA BRADY
“There have been a lot of changes.”
Morning Star Staff
Rogers Foods started 60 years ago when Alfred and Pauline Rogers started grinding their own grain and selling the flour from their Spallumcheen farm. When their son, Stan, took over, he expanded the business with a new plant in 1980 and new markets. The business was bought by Nisshin Flour Milling, Inc. of Japan in 1989 and further modernized and expanded. “There have been a lot of changes,” said president Vic Bell, who started with the company as office manager in 1974 and became president in 1999. “The company keeps growing with the current interest in whole grains and healthy eating. During the 1990s our Japanese parent company helped us to continue to develop the industrial side of the business and revamp our facilities. The new plant in Chilliwack increased our capacity by more than double and both plants are running at full capacity.” The plan for the future is to continue to expand the North American market for high-quality flour and cere-
— Vic Bell al products, which includes retail and industrial customers like bakeries and restaurants. Rogers Foods has a specialized market in Asia. “If you live in B.C., there’s high percentage of chance that you will have used or eaten Rogers flour or cereal at some time. My major satisfaction with the company has been to see it grow with the support of our staff and our customers. Our customer service is considered top-of-the-line. We are a service-oriented company and that is one of the reasons we continue to grow,” said Bell, noting that the company has many long-term employees. “The combination of our experienced staff members and the new staff members, some from our parent company in Japan, with their knowledge and energy makes this an exciting time
for all of us. We are looking forward to a bright future.” Bell and the Rogers Foods staff are proud to be able to make donations of products to local and international charities. There have been containers of flour sent to Haiti and donations of products to local food banks, as well as for silent auctions, door prizes and raffles for local organizations. “When we sent the flour to Haiti, we heard from other flour mills across Canada that were also interested in helping with donations of flour. We
are happy that our little act of kindness inspired another flour mill to do the same thing,” said Bell. The well-known Rogers Foods test kitchens keep busy making sure the grain products are at top quality and developing new recipes. There will be a 60th anniversary cookbook out in the fall. Bell always likes it when it is his turn to get the test kitchen bread and he usually starts his morning with his own special recipe, Rogers porridge oats mixed with granola.
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S16 Wednesday, March 30, 2011
2011 Business Review & Forecast
SILVER STAR MOUNTAIN RESORT PHOTO
Silver Star Mountain Resort celebrated one of its best seasons for snowfall in 2010/2011.
A Star in the making KEVIN MITCHELL Morning Star Staff
Well known as a world-class destination resort with fabulous powder snow, Silver Star Mountain maintained its status with 340,000 skier-snowboard visits this winter. The fun-filled family playground will close Sunday, April 3 with its 14th Annual Dummy Gelunde, a Silver Star Classic featuring the true example of grace and beauty on snow. Entries will be judged for Best Dressed, Biggest Air, and Best Crash & Burn. “We had about the same number of visits as last year, and in a flat economy, that’s good because we’re not going backwards,” said general manager Michael Sherwood, in his 10th year. “We had fantastic snow from start to finish with a couple of big
dumps of 30 and 42 centimetres. It was probably one of the best seasons we’ve had for snowfall.” National teams from around the globe came to Silver Star in November for the strong early-season training conditions, as they did last year to ready for the Vancouver Winter Olympics. Sherwood said the multi-million dollar resort’s $5 Friday and Saturday night specials and the $15 Sunday tickets proved highly popular, creating future season-pass holders in the process. “That’s the idea behind these prices. We have a saying that goes, ‘If someone skis three times, they will fall in love with the sport and want to become a season-pass holder.’”
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Wednesday, March 30, 2011 S17
2011 Business Review & Forecast
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SILVER STAR MOUNTAIN RESORT PHOTO
Silver Star is not only sought out for its stellar ski conditions, but is a summer hot spot for cyclists at the bike park.
Resort readies for summer Continued from S16 Silver Star enjoyed a strong Christmas season, jumpstarted by an influx of Australians. Visitors from Vancouver and Alberta also showed up to help fill most of the 5,400 pillows at the hill. There is no immediate plans for expansion, but Sherwood noted a three- or four-star hotel is on the resort’s wishlist for years down the road. Silver Star’s owners financed the $8 million water reservoir last fall, a much-needed project for future building. There are 600 full-
time employees during the ski and board season and 100 for the summer months. There are 10,000 local season pass holders. A total of 125 people live on the mountain year-round. Silver Star will hold its wacky Retro Day Saturday, April 2. Also known as Tight & Bright Day, skiers and boarders are urged to bust out the bright colours, zinc, tight pants, mono boards for one of the most fun days on the mountain. There is a retro dance off and partying afterwards. The progressive bike park, preparing for its
sixth season, has 16 different runs on the Vance Creek side of the mountain. The Goat Style Bike Jam Festival, previously held in Creston, hits Silver Star from Aug. 11-13. The festival will feature a bike expo, Friday night lights dirt jump comp, and massive Slopestyle event with 200 competitors. The ever-popular trail running series from Salomon is again coming to Silver Star. A wine festival, Piping Hot Summer drumming festivals, family reunions and scores of weddings also fill up the summer schedule.
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S18 Wednesday, March 30, 2011
2011 Business Review & Forecast
Small distiller, big spirit GRAEME CORBETT Morning Star Staff
Okanagan Spirits are a small, tasty drop in a very big ocean of liquor. The Vernon-based distiller produced around 11,000 litres of fruitbased spirit in 2009, and while that might sound like a lot, it really isn’t. An independent survey conducted in 2008 indicates Canadians consume roughly 150 million litres of spirits annually, making Okanagan Spirits’ contribution to happy hour about 0.007 per cent. Owner Frank Deiter, who retired from the value-added forest product industry after 35 years, is OK with being a smalllabel outfit. He is happy to use his 150-litre wood-fired copper pot still, imported from his native Germany, to create small batches of highquality spirits, liqueurs and brandies, most of it made from fruit grown in the Okanagan Valley. He also makes absinthe, which is slowly becoming the company’s largest seller at its distribution outlets. After just five years on the market, Deiter said the results have been promising, as indicated by numerous international awards and Okanagan Spirits’ recog-
GRAEME CORBETT/MORNING STAR
Okanagan Spirits owner Frank Deiter checks the progress of a batch of fruit spirit passing through his wood-fired copper pot still. nition as a master class distiller by the World Spirits Organization in Klagenfurt, Austria. “If we are here as a small distillery, we have to come out with topnotch products to have a chance in the market,” said Deiter, who went back to Europe to learn the ancient craft of distillation from some of the masters over there. Deiter first considered fruit distillation, a common practice in his homeland, when he witnessed how much usable fruit was being wasted by orchardists in the
Okanagan. “In Europe (fruit distillation) is much older. There’s a history of famine, of shortfalls from wars. Nothing would go to waste. Ever ything would be used,” explained Deiter, whose distillery and retail outlet is located on 28th Avenue. “Instead of cherries going to the cherry cemetery, I’m turning a perishable product into a non-perishable product.”
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Wednesday, March 30, 2011 S19
2011 Business Review & Forecast
Deiter plans to add to his lineup in the coming years, starting with fruitbased gin and vodka. He is also considering the addition of a single malt whisky made from Canadian barley to his repertoire. If there is one drawback to creating alcohol from fruit, it is in the logistics. Where it takes about 100 kilograms of fruit to yield five litres of alcohol, grain distillers can produce 30 litres from a similar amount of corn, rye or other grain. “Grain is cheaper, it’s quicker, it’s cleaner. There is no (financial) benefit for using fruit,” said Rodney Goodchild, Okanagan Spirits’ sales and marketing manager. “But fruit alcohol is much softer and smoother than grain. We don’t add anything to it. There’s no magic formula. It’s pure Okanagan fruit. It’s a great testament to us, but also the valley.” As a luxury item, alcohol is highly taxed by the government, and distilleries are forced to produce cheaper and cheaper in order to remain profit-
able. “The amount of money they can put into the public coffers, it’s a great system,” admitted Goodchild. “We want alcohol and we’ll pay for it. “However, this isn’t Smirnoff vodka. This isn’t Molson beer. This is very different, and it’s just a matter of educating the decision makers that an industry can grow here. “We’re not hiding from the taxation, it’s just the system in place.” The other challenge facing Okanagan Spirits, and the handful of other artisan distillers across the province, lies in B.C. Liquor Board distribution regulations. Goodchild compares it to what the B.C. wine industry faced 25 years ago. “We’ve worked on the problem for seven years. It has really fallen on deaf ears,” he said. In the last year, the City of Vernon and Greater Vernon Chamber of Commerce have rallied behind Okanagan Spirits’ cause. “They really took our issue of direct distribution and the challenge that we have to a whole new level.”
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Making your dream kitchen come true KEKULI BAY CABINETRY In today’s market designing kitchen and bath cabinetry that incorporates both functionality and a pleasing look has become an art form only truly accomplished by a few designers with good manufacturers backing them up. Kekuli Bay Cabinetry has the technology, modern equipment and expertise to see your individual kitchen unfold before your very eyes. By applying unique methods and materials gathered from years of experience in furniture fabrication and finishing, Kekuli has developed a system of quality unmatched in the industry. Nothing is too difficult or impossible for this company to make. By leading the way in style, trends and process, Kekuli is one of the few!
using the finest raw materials. It truly is a Canadian made product with a Canadian made guarantee of satisfaction. Kekuli’s finish applications and standard features are classed as an upgrade by many of its competitors. For example, all cabinets’ feature 5/8-inch solid backs, drawers come in no less than eight different unique choices, and you have a wide variety of door styles and trims to choose from.
Stop by the showroom located at Huber’s Furniture (North of Swan Lake), or call to book an appointment with one of the designers: Steve Manning and Matt Hofsink can help you design your dream kitchen. Steve at 250.983.6016; and Matt Hofsink at 250.241.0036. With a combined total of over 20 years experience in the kitchen industry they will help make your Its handcrafted cabinets are manufactured right here in the Okanagan dream kitchen become a reality.
S20 Wednesday, March 30, 2011
2011 Business Review & Forecast
Seniors support in Place From Our Kitchen to Yours KATHERINE MORTIMER Morning Star Staff
When the Seniors Information and Resource Bureau began to look around for a new home, it found exactly what it was looking for at the People Place. “We were looking at what was affordable and somewhere where we can partner with other agencies,” said SIRB manager Dayle Drury. “I was reluctant to take this space at first because it’s in the basement, but we painted it yellow and warmed it up, besides, it’s not the place, it’s the people in it and we are lucky we have the volunteers we have, without them we could not survive.” In the bright, welcoming space that SIRB has occupied since last July, Drury said there is no such thing as a typical day. “We are a walk-in, drop-in, noappointment- necessary centre, but if a person did want to make an appointment, for example to discuss pension applications, they are welcome to call ahead,” she said. Calls come into the centre on a wide variety of issues. Recently, Drury received a call from someone in California, expressing concern for her father, who lives in Vernon. “So then we came up with some solutions, and someone from the volunteer visitor program is one idea, whatever we can do to help seniors is what we do.” Funded by Interior Health, SIRB was established in 1992, under the auspices of the Social Planning Council for the North Okanagan. Open Monday to Thursday from 9 a.m. to 4 p.m., SIRB provides information to seniors on programs and services throughout the North Okanagan. It provides an intake/screening service for seniors to determine their needs and solutions to
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Dayle Drury, Seniors’ Information and Resource Bureau manager, and volunteer Jean Collier look over the agency’s files at SIRB’s office at the People Place.
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their concerns. It provides a leadership role in the development of education on issues relating to guardianship and elder abuse. And it provides a central resource centre in order to help seniors, their families, caregivers and the community to access services which will enable seniors to maintain an independent lifestyle. “It’s all about improving wellbeing in the community. Through the Seniors Action Network, we work with other agencies to look at needs in the community, such as transportation and housing, so we create meetings and draw stakeholders together.” Drury and her team have also looked after seniors who are dealing with isolation and loneliness, which she calls a key piece for many seniors. “Often, you have a couple whose life-long dream was to move to the Okanagan, and then one of them dies, so then how do we put that network of support in place for the surviving spouse? It’s a huge issue.”
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Wednesday, March 30, 2011 S21
2011 Business Review & Forecast
A Place people can turn to Continued from S20 In addition to Drury, SIRB’s other staff member is Pat Black, who runs the Falls Prevention Program and writes Personal Best, a column for the Seniors section of The Morning Star. Volunteers run the many programs offered by the agency: Pension Application Assistance; Seniors Assisting Seniors Program; Community Response Network; Volunteer Driver Program; Housing Resource Lists/Information; Volunteer Income Tax Program; Snow Buddies; Community Services List. “We have so many volunteers who are starting young and it’s wonderful for people to engage and to be able to share their skills with the community, getting them connected, so it’s a winwin situation for all around.” Drury said SIRB’s location in the People Place is ideal because it makes it that much more convenient to connect with and make referrals to other agencies that are housed in the building. “It means we’re able to keep that information flowing,” she said. “The socialization that this office brings is wonderful. We do lots of referrals here to agencies such as Independent Living Vernon, Victims’ Assistance and the Family Resource Centre, so it’s an opportunity to engage with some of the other agencies.” People Place volunteer Jean Collier has updated the website, which provides links to other resources. For those not web-savvy, the office is jampacked with brochures on topics of interest to seniors. “For a non-profit agency, I think we do a pretty good job, although we’re always looking for more ways to improve our services.” Opened in 1997, the People Place is home to 17 non-profit agencies, includ-
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ing seven that have been there since day-one. It’s a one-stop resource centre where clients can access a wide degree of services while keeping some degree of anonymity. “We have a waiting list of agencies wanting to come in here,” said People Place manager Elaine Collison. “SIRB is our newest tenant and they are a great fit for us, and we are constantly doing referrals there. “Parking is much better for their clients than in their old location and the bus stops next door.” Fundraising for People Place continues throughout the year, with a number of annual events taking place, including a spring garage sale, a fall clothing sale and the summer garden tour. “Maintenance is an ongoing financial need, and we have just finished repainting all of the common areas, thanks to a grant last year from the Community Foundation of the North Okanagan. “Most of the grants I apply for will be somewhat maintenance-related.” Also new to the People Place are surveillance cameras. From her office, Collison can keep an eye on what is going on in the common areas of the building. “It just adds an extra level of security for our tenants,” she said. Each agency is expected to contribute 10 hours per year of volunteer effort towards fundraisers for the People Place, although Collison said every agency is also busy with its own fundraising, so she is careful not to overload them with volunteer requests. For non-profit groups in the North Okanagan, the People Place is also an ideal location for hosting a meeting or event, thanks to the Nixon Wenger Community Room, which can be booked at no charge by calling Collison at 250-558-6585.
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S22 Wednesday, March 30, 2011
2011 Business Review & Forecast
Lumby on the grow MAUREEN MCEWAN Special to the Morning Star
Tourism, economic development and a number of new and continuing projects are in the plans for the Lumby and District Chamber of Commerce. With membership on the rise, new businesses opening their doors and an agenda that’s packed full of events, the Lumby Chamber has a busy year ahead – and a lot to look forward to. “Despite the economy, new business and new people are moving into town,” says Dwayne Hackett, one of the chamber’s 11 directors. “We’ve had 12 new chamber members join, which may not seem like a lot, but it is for a small town.” The chamber’s membership in 2010 sat at 110 members, a number the chamber will meet, or exceed, again this year. “In the last five years it’s grown from 70 to this,” says chamber manager Stephanie Sexsmith. She credits the board’s ongoing commitment to the businesses and creating partnerships that work. “We’ve done some very successful things because of our partnerships. We work closely with the Whitevalley Community Centre and with the village – they’ve been very supportive.” Combined efforts led to the completion of a number of valuable projects in 2010 including a covered walkway into town, pool improvements, the revitalization of tables and chairs at the community centre, Salmon Trail tours as well as various events. The chamber’s partnership with the North Okanagan Regional District resulted in the completion of the Outdoor Revitalization project. This provided approximately $250,000 in outdoor improvements, both within the Village and the surrounding area. This year, the chamber, with funding provided by NORD’s Community Works
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Wednesday, March 30, 2011 S23
2011 Business Review & Forecast
Quattro builds confidence NO BIG STORE OVERHEAD! The people at Synergy Pacific believe they are on to a good thing with their line of QuattroTimber engineered wood products. To prove it, they have embarked on a campaign that will offer builders a chance to test drive their QuattroCorners for free. Known as the “First House On Us” promotion, it is available to qualified builders through their distribution outlets across North America. Synergy Pacific CEO Morris Douglas is confident that once contractors work with these kiln-dried, single-piece, ready-to-install corners, they likely won’t go back to the traditional two-piece caulk-andnail method. “When people actually see our product and touch our product, there’s more of a likelihood that they’ll consider it on their next job,” said Douglas. “With ours, you just put it on the corner and nail it in place. It’s done very quickly.” He added: “You have to be a
qualified builder, someone who is doing two to three houses a month.” Assembled at Synergy’s 52,000 square-foot plant on 17 acres in the Spallumcheen Industrial Park and distributed across North America, QuattroCorner can be delivered to the building site with a pre-finished white coating, which is superior to, and eliminates the need for, onsite fabrication. Also available in natural finish for custom craft homes and/or with rabbeted corners, it comes with a standard 10-year warranty. The QuattroCorner line already has a large following in Eastern Canada, and Morris is optimistic with what is happening in-province. “In British Columbia we’ve had tremendous success. Building inspectors like it because now they have a sealed corner, and it’s structural,” said Douglas, noting the product’s engineered quality virtually eliminates customer call-backs.
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S24 Wednesday, March 30, 2011
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Wednesday, March 30, 2011 S25
2011 Business Review & Forecast
Synergy’s product a cut above traditional posts Continued from S23 Following the same lines of engineered predictability, Synergy’s QuattroPost is a structural porch and deck post that offers an appearance-grade alternative to the conventional products. Lighter than any other wood alternative, QuattroPost has a hollow core which makes it ideal for lighting and other wiring applications. Available in fir and cedar, primed or not, they undergo the same kiln-drying process that virtually eliminates shrinking, warping and splitting. “It’s a finished product that doesn’t twist and fundamentally won’t check and is easy to maintain,” said Douglas, adding they are ideal for multi-family units that incorporate any kind of a porch structure. Douglas explains traditional posts are usually solid wood, which makes it difficult to have any consistency when it comes to warping or splitting.
“It’s difficult to get that quality in solid timber and to dry it properly so it won’t twist or check,” he said. “It’s lower cost and it does the job, but each piece is individual. Ours is sold on the basis that each piece is not going to twist. Through its life, it’s going to perform.” Like many operators in the value-added wood industry, the last three years have been difficult ones for Synergy Pacific. U.S. housing starts – one of their main drivers – have dropped from more than two million in 2005 to less than 600,000 last year. Add in a slumping global economy, and it has been a struggle to keep their 40-employee operation going. “It’s been difficult for our employees, not knowing if they have work or not,” said Douglas. “Hopefully we’re moving beyond that. It’s not to say all of the signs are green right now, but my sense is we’ve passed the worst of it and we should start to see
some solid improvement. “We have a really great product that really lends itself to really adding value to wood from British Columbia, and we do it in fair volumes.” That is why Douglas says it is so important to create awareness about QuattroTimber products, which are available at Home Hardware and some Rona retail yards. They are special order items in Home Depot. On a local level, Douglas credited Shepherd’s Home Hardware in Armstrong for supporting their products. “(They’re) a local company who have guys on the desk who see the value in our product and have done a great job for us. If we could get a bunch more Shepherd’s across the country, life would be a lot easier,” grinned Douglas. “We want to get it out to the retailers so that the man on the desk has the tools to communicate to builders the value proposition in these products.”
GRAEME CORBETT/MORNING STAR
Aundra Johnston fills in some minor imperfections at Synergy Pacific’s plant in the Spallumcheen industrial park.
Walter used to eat frozen dinners alone … now he enjoys a varied menu and great company.
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Mealtime was mostly a chore for Walter. Living alone, he would simply choose what was easiest to prepare and eat in front of the TV. Nutrition was rarely a consideration.
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S26 Wednesday, March 30, 2011
2011 Business Review & Forecast Holly 250.540.5765 holly@kix4chix.ca Vernon Inc.
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Sid Sidhu, owner of Turtle Mountain Estates Vineyards, has not only been busy prepping the vines but has also been renovating the building in anticipation of opening a revamped facility to host functions later this year.
Vineyard harvests new era JENNIFER SMITH Morning Star Staff
Optimism is ripening for a local farming family whose roots are now firmly planted in the wine industry. It’s been seven years since Sid Sidhu and his family (who own Bella Vista Farm Market) added to their landscape of farmland with Turtle Mountain Vineyard. “This is a good operating vineyard with good viticulture,” said Sidhu, as the grapes have done well and even thrived through last year’s mild summer. “We had an excellent crop this year given the circumstances.” The neatly trimmed and tidied vines still manage to soak up all the nutrients and hillside sunshine they need, producing an average of 40 tonnes of grapes a year. The bulk of those are sold to Larch Hills, with the remainder going to four other wineries (including Dirty Laundry in Summerland and Ovino in Salmon Arm). But Sidhu is eager to do more than just grow grapes. He is working towards pressing out a taste of Turtle Mountain
Vineyards with a winery. That’s the next step, following the completion of renovations at the facility on site, which has an awe-inspiring view of Okanagan Lake and south Vernon valley. The building has undergone extensive renovations to transform it into an elegant space to host weddings and other functions. “We hope to be fully functional and operating this year, in the latter half,” said Sidhu, who has put in complete new decks dressed up with large dark-stained wooden beams (which are repeated in trellis form at the entrance). “Things are progressing and moving forward.” Optimism is what continues to keep Sidhu in farming – an industry that is increasingly facing challenges to survive. “Given the dire straits that the farming industry is in we are going to hold our head high and keep going,” said Sidhu, encouraging others to support their farmers, whether it be beef, dairy or fruit. “As a family, we’re still committed to farming,” said Sidhu, whose local farming roots go back 24 years.
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2011 Business Review & Forecast
Put cheese to the squeeze JENNIFER SMITH Morning Star Staff
Without appearing cheesy, David Beaudoin is dedicated to churning out a quality product for his customers. The Village Cheese Company general manager takes pride in the local Armstrong product, and hopes to spread product pride in the community. “We’re here to get something good out to the people,” said Beaudoin of the products ranging from bite-sized curds of Squeaky Cheese to blocks of bold-flavoured traditional cheddar and zesty tastes like the Original Peppery Jack and Suicidally Hot Horseradish. Beaudoin is committed to educating customers about different cheese in the market. “Lots of people don’t necessarily know what they’re buying when they’re buying cheese,” said Beaudoin, adding that they generally pick up the best bang for their buck. But when it comes to cheese,
there is a simple test consumers can give before heading to the checkout – give your cheese a squeeze. A quality cheese will be hard while some other cheeses are soft when you squeeze them. What determines a cheese’s firmness is it’s moisture content. Most cheeses, according to Beaudoin, have a moisture content between 40 and 44 per cent. “As soon as you hit 45, it’s no longer cheese, it’s then a cheeselike product,” said Beaudoin. But at Village Cheese, the company’s moisture level is 36 or lower. Another factor that separates Village Cheese from some other products is the ingredients. “We don’t use preservatives, and there’s lots in the cheese industry,” said Beaudoin. When it comes to smoked cheese, the Armstrong company also takes the quality route. “We’re the only one who makes smoke gouda the origi-
nal, natural way, not the liquidsmoked way.” Beaudoin says his cheesy message is spreading, through consumer education, and the evidence is showing in the numbers. “We’re growing in B.C. quite a bit,” said Beaudoin, who also visits schools with fundraising and self-esteem presentations. The snack-sized Squeaky Cheese has also become a favourite locally. “Squeaky Cheese is doing well in the Okanagan Valley, and Vancouver Island where there’s a chain of restaurants that make the best poutine in Western Canada and they use our cheese.” Village Cheese is also busy working on some new products. “It’s still a secret, we’re still in the making of it,” said Beaudoin, who wouldn’t make a squeak about the new creation. Along with a new product,
JENNIFER SMITH/MORNING STAR
Village Cheese general manager David Beaudoin (back left) checks on a batch of white cheddar with cheesemakers Gilles Laviolette (left), Rob Scafe (front right) and Norman Besner at the Armstrong plant. the local company is working on its marketing this year with some new, colourful labels, as well as making its organic lineup more widely available. But Beaudoin’s biggest project continues to be educating customers.
“We’re here to get something good out to the people,” said Beaudoin, crediting everyone from the local farmers where one million litres of milk are purchased from annually, to the cheerful cheesemakers and staff at the Armstrong plant.
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S28 Wednesday, March 30, 2011
2011 Business Review & Forecast
Foundation closes in on target ROGER KNOX Morning Star Staff
The goal in 2008 was to raise $7 million for equipment for the new Vernon Jubilee Hospital tower when it was set to open in 2011. The VJH Foundation’s Building a Tower of Care campaign has survived the bottoming out of the stock market and, locally, significant slow-downs in the forest sector and the Lavington Glass Plant closure to close in on its goal in time for the fall opening. “With donations and our pledges, we have $6.1 million of our $7 million goal,” smiled Sue Beaudry, the foundation’s director of development. “We just need somebody with deep pockets to come forward and say ‘here you go, here’s a million dollars.’” With less than six months to go before the scheduled opening of the tower on Sept. 26, the foundation continues to collect money from groups and individuals. “There was a concern when we launched the biggest campaign the North Okanagan had ever seen that we would bleed everybody else dry,” said Beaudry. “We have reached beyond our borders and gotten over the shock
of the bottom falling out of the stock market and the slow-downs in the forest industry. We’ve been very fortunate to get as far as we have. Yet we still hope there’s a group that hasn’t supported the campaign because everyone uses the hospital at some point and remembers this is a good cause.” Ah, yes, the hospital itself. Beaudry believes that’s the main reason people have been so generous to the foundation’s campaign. “We certainly saw a lot of generosity in the last year and I think that’s because people can see the building,” she said. “It’s a reality. It’s not just sketches anymore, drawings. It’s visible from everywhere in Vernon. People know this hospital is sadly overcrowded and we need the space. The new tower is going to mean a lot.” In 2010, the foundation entered the world of golf, hosting the first Home Hardware Vernon Jubilee Hospital Foundation Charity Golf Tournament at Predator Ridge. This year, the tower plays a major role in the second annual event, played on Predator’s new Ridge course. “The golf tournament itself is set for Aug. 14 but there is a big surprise,”
said Beaudry. “On Aug. 13, we’ll be doing a gala in the new hospital. It will be the only time people will be able to see a lot of the hospital.” Tours will be planned so that people ride up the elevators, get off on a floor and are given a tour of that particular floor. To attend the gala on its own will cost $100. The gala is included in the golf tournament entry fee of $400, which includes a tax receipt. Vernon-based company Triboda also held a golf tournament in 2010 that raised funds for the campaign.
CORY BIALECKI/MORNING STAR
The VJH Foundation is nearing its fundraising goal, just as the new tower nears completion. “It’s not about one person or one group, it’s about the community coming together with a collective vision for improved health care in the North Okanagan,” said Beaudry.
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Wednesday, March 30, 2011 S29
2011 Business Review & Forecast
Stampede corrals action KRISTIN FRONEMAN
It’s also a perfect time for chamber members and the local business community to show what the village has to offer –– and the chamber’s new directory sign, erected last May beside the Falkland Pub, is a great way to show the services available. A bulletin board on the opposite side of the sign offers another way for locals to get the word out about local events and other goings-on. The chamber has also reached out to the community with its 2010 business directory. “It was mailed out to 700 mail boxes in the area, including Westwold, and lists most of the local businesses, including our members and otherwise, plus other services,” said Gladish. Falkland is also known for other famed events. One being the I Care campaign, started by local artist Fran Nikon, which takes place April 1, and is a salute to the Canadian flag. Falkland continues its patriotism on Canada Day with a flashlight descent down Gyp Mountain from the giant Canadian flag at midnight, culminating with the family day and parade of flags in town.
Morning Star Staff
There’s a reason people in Falkland have a fondness for cowboys and cowgirls. Home to one of the oldest stampedes in B.C., the Falkland Stampede first started as a large community picnic for area residents March 24, 1919, in the town’s gyp field. As it enters its 92nd year, the stampede, organized by the Falkland Community Association, continues to pull in visitors from nearby and afar on the May long weekend. Besides exciting rodeo events, there’s the delicious pancake breakfasts served up by the Sunday Morners, the parade, and two kick-up-your-heels dances at the Falkland Community Hall. The Stampede is one of the many events that keeps residents connected, and visitors interested in the village, said Falkland chamber of commerce president Stacia Gladish. “It pulls in a lot of people, many who camp in town, and there are also many who drop in for the day from Vernon, Kamloops and Salmon Arm,” she said. A+
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S30 Wednesday, March 30, 2011
2011 Business Review & Forecast
Tourism clicks into benefits of social media RICHARD ROLKE Morning Star Staff
There was a time when those wanting to pitch the North Okanagan as a tourism destination would pack up brochures and maps and physically hit the road. But that has all changed thanks to technology. “Trade shows are so 15 years ago for marketing. It’s all about the new media,” said Michelle Jefferson, Tourism Vernon manager. As more and more people are using their computers and Blackberries to click on to social media, Facebook and Twitter have increasingly become part of the strategy to sell the region to visitors. “Both are very effective,” said Jefferson, adding that her office is working with a creative company to develop a strategy for social media. “You need to find experts because they can help you get your message out there. We provide him with ideas and
concepts we want. We want Vernon on the cutting edge when communicating with visitors.” One thing that Jefferson likes about the social media is that people are willing to provide feedback on their holiday experiences, and that firsthand testimonial can help lure others to the region. “The response you get is immediate,” she said. “You need to reach people on a personal level. We will be integrating blogs into what we do.” Tourism Vernon is also increasingly bringing media from across Canada, and even from around the world, into the area so they can write about Vernon in their newspapers, magazines or online forums. “When they see it, they say there’s a lot to Vernon. There’s a lot going on here,” said Jefferson. But even with the information highway changing tourism marketing, there is a still a need to provide prospective tourists
with a telephone number they can call, or the ability to pick up brochures and maps. “We still have to do the old ways to some extent,” said Jefferson. And it’s when a motorist pulls off the highway and walks into one of two visitor information centres that they learn first-hand from staff or volunteers about what Vernon and the North Okanagan has to offer. Beyond the traditional peaches and beaches, there are a host of activities ranging from hiking and more adventurous excursions, to shopping and discovering the region’s rich cultural fabric. Specific events are also becoming more of a draw. “We are doing more promotion of Vernon Winter Carnival because there’s an opportunity to bring people in for weekends,” said Jefferson. Other events include the Dragon Boat Festival, the Komasket Music Festival and Funtastic, but what Jefferson
is really looking forward to this year is Vernon hosting the wrap-up for the Okanagan Summer Wine Festival. “To be able to have up to 50 wineries here is great. It will benefit our accommodators.” However, to fully capitalize on the benefits the Wine Festival could bring, Jefferson believes there is a need for local businesses, groups and residents to get involved and create activities that increase visitor interest. “We’re reaching out to the community and saying the Wine Festival is at this time and we should have events going on. It’s a great way to promote Vernon,” she said. “We want to develop events the community can enjoy but also help draw people into the community.” Jefferson also believes there is a need for Vernon to expand its tourism infrastructure by moving ahead with lakeside accommodations and improved lake access. “If you want to rent a canoe
MORNING STAR FILE PHOTO
The Komasket Music Festival is one of the many events that draws people to the region. or a kayak, there is a problem. We still do not have a bike rental place,” she said. “We’re creating bike trails in the community and we get requests about renting bikes just to ride around.” For Jefferson, promoting the North Okanagan and Vernon is all about relationships. “I love collaboration with other groups, even with other communities,” she said.
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2011 Business Review & Forecast
Wednesday, March 30, 2011 S31
Market slowly improves MAUREEN MCEWAN Special to the Morning Star
Cautiously optimistic is perhaps the best way to describe the current real estate market in the North Okanagan. The Okanagan Mainline Real Estate Board forecasts that 2011 activity, and prices, will be slightly better than in 2010. It’s a recovering market, but at a slow and steady pace. “Recovery means we’re improving, but that doesn’t mean we’re running on all four cylinders yet,” says Vernon real estate agent Darcy Griffiths and director of communications for OMREB. “In the mind of consumers, recovery means ramping up, and that’s not the case.” At least not yet. January’s statistics show improvement from December 2010 – in the number of active listings, price and the number of units sold. However, those numbers, aside from total sales volume, are down from the same time last year. Still, consumers considering a home purchase may want to make a move sooner rather than later. Although the federal government decreased amortization periods to 30 years (from 35) and reduced maximum refinancing to 85 per cent (from 90 per cent) in March 2011,
interest rates are still low. And, with a good supply of homes on the market at attractive prices, it seems that now is a good time to buy. “A lot of people are on the fence (about buying),” says Griffiths. And that’s a result of how confident people feel about the economy. “Results are based on those who’re confident to move in this market, my (take) on the economy may be different than yours, it’s really about what’s going on in your own home.” People who choose to wait and see if prices continue to drop may miss an opportunity. That’s never an easy thing to forecast and Griffiths cautions about trying to hit both ends of the scale – chances are slim you’ll buy low and sell high. “People need to understand that you can achieve success (in real estate) without everything being perfect.” The market has definitely swung from a seller’s market to more of a buyer’s market, yet it’s more balanced than it’s been in the past. And that, says Griffiths, is good for everyone. “Now there’s some real negotiating going on and there’s a better ability to achieve fair market value.”
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S32 Wednesday, March 30, 2011
2011 Business Review & Forecast
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It’s one of the newest tenants, but Emma’s Nails has quickly found its niche at The Shops at Polson Park. Open since last summer, the shop has four technicians who specialize in gel and acrylic nails, manicures, pedicures, and waxing. “During the summer, it gets really busy so we’ll have seven technicians working,” said salon owner Le Trinh. “We have been very busy and are happy with the clientele we are establishing, so we have been very happy with how things have turned out.” When selecting a location for his salon, Trinh found The Shops at Polson Park was ideally situated, with its proximity to the residential areas of Middleton Mountain, and throughout Coldstream and Vernon’s East Hill.
“I found that Vernon still does not have a large number of salons that specialize in nails and manicures and pedicures such as you find in the larger city,” he said. “Therefore Vernon still has a good market for these types of salons.” It’s been two years since The Shops at Polson Park entered a new era, after more than 30 years as Polson Place Mall. And it’s become clear that the sleepy old mall is a thing of the past. Changes include major renovations at seven-screen Galaxy Cinemas, the addition of new tenants such as Great Clips, Wok Now, and neighbourhood bar and restaurant Original Joe’s. Open since December, it has quickly become one of the go-to spots in town for a bite to eat, a glass of wine or pint of beer accompanied by friendly service.
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Wednesday, March 30, 2011 S33
2011 Business Review & Forecast
Shops pack parking lot Continued from S32 Add anchor tenants Cooper’s Foods, Shoppers Drug Mart and the Royal Bank, and you have a busy centre that can easily accommodate the needs of most shoppers: pick up some cash at the drive-through ATM, stop for a bite of home cooking at The Red Barn Family Restaurant, pick up a few lottery tickets at Kirby’s Kiosk and then stock up on groceries at Cooper’s. “A full parking lot is always a good sign for retailers considering any location — the spin-off effect for other retailers is what makes a shopping centre work well,” said Steve Evans, with Sunstone Realty Advisors, which manages the centre. The centre still has longtime and wellknown tenants such as Unicorn Hair Design and Parnell’s TV and Appliance, with a few empty spaces still waiting to be filled. “There are no specific retailers that we can mention at this point, but overall leasing activity has picked up and we hope to complete deals for those units shortly,” said Evans. “The mix of retailers is pretty much what we expected
CORY BIALECKI/MORNING STAR
Emily Oussoren serves up a couple of beverages at Original Joe’s restaurant. although with the economic slowdown that affected us all in 2009 - 2010, the leasing of new space slowed down, thus we are still finishing out the leasing of the last few spaces. “But for most of the new retailers at Polson, such as Shoppers, Cooper’s, Original Joe’s, the sales have been better than they projected. Not all retailers report their sales levels to us but we understand that sales have been robust.”
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S34 Wednesday, March 30, 2011
2011 Business Review & Forecast
Courses swing into action KEVIN MITCHELL Morning Star Staff
Blessed with extremely early opening days a year ago, the North Okanagan golf season is looking at late March and mid-April tee times in 2011. Most area courses, despite a weak economy, saw only a slight decline in business last season and are keeping green fees the same and offering specials to try and keep everybody in the game. From Predator Ridge Golf Resort, where The Ridge was named Best New Course by SCOREGolf Magazine for 2010, to The Rise, nominated for the same honour two years ago, the region boasts world-class championship tracks. Predator General Manager of Resort Services Rod Cochrane said the new jaw-dropping 18 holes – which opened halfway through the season – allowed the 36-hole resort to set a record. “We did 46,000 rounds last year which is our most rounds ever,” said Cochrane. “We expect to do more than 50,000 this season. We’re looking forward to the first full year with the new holes.” Cochrane said the intent for The Ridge, designed by Doug Carrick, was to make it spectacular while playable for all levels of golfers. Talk to anyone who tried it and they can’t wait to play it again. Doug Goubault is Predator’s Director of Golf, who played an integral part in opening The Ridge. He previously opened Greg Norman’s first golf course in Mexico, awarded Best New International course by Travel and Leisure Magazine (2006). Mike Soergel has replaced Sean Richardson as head teaching instruc-
tor at the resort, which features close to 600 homes and 150 year-round residents. Predator opens April 13. Five tees on each hole and breathtaking views of the Okanagan Valley gives the Fred Couples Signature Course at The Rise an adventure golfers will never forget. Head pro Lee Ranger said the grounds crew has massaged landing areas and made the tee-off boxes “more user-friendly” for the upcoming season. Thursdays at The Rise have become popular with special $75 rates for men, including dinner, 18 holes and prizes, and a $49, nine-hole price for women. A 10-game pass goes for $650. The annual Founders Cup is slated for Saturday, Aug. 6 with $10,000 in prizes in a two-person, best-ball format. Jeff Wills is the assistant pro. Things won’t be the same at Spallumcheen Golf & Country Club, where staff and members will sorely miss longtime pro shop greeter and starter George Chapman. Chappy died on March 4 at the age of 75. Head pro Al Pisch enters his 24th season in new and improved surroundings. Spall did 42,000 rounds last year, a slight drop. “Jim (superintendent Simms) and Dave Ingram did big renovations in the pro shop and washrooms and they did a fantastic job,” said Pisch, who is helped by associate pro and newlywed Myles Johnson and tourney co-ordinator Kyle Wiebe. Katrina Johnson – Myles’ wife – moved from goods and beverage manager to operations manager, while Kelli Verhagen takes over Katrina’s former position.
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2011 Business Review & Forecast
Wednesday, March 30, 2011 S35
North Okanagan packed with tee time options Continued from S34 Matinee rates, after 2 p.m., are $50, including a power cart, while twilight fees are $25. A 10-game pass is $500. The Special Olympics golf tournament goes June 17-19 on the executive course, while the Canada Goose Open is Sept. 17-18. Shannon Glenesk begins his seventh season as head pro at the Vernon Golf & Country Club, where they welcomed 106 new members in the offseason. “We added 40 new power carts and we’re adding extra classes for instruction,” said Glenesk, assisted by Mark Aven and Justin Baillergeon. A four-session Spring Into Spring course and Golf 101, featuring six lessons, will jumpstart the season at Vernon, where numbers whiz Neal (Fuji) Koide helps man the pro shop controls. Special junior programs
go Saturday afternoons. The big North Okanagan Community Life Society tournament goes May 6, while the VGC-Rotary charity pro-am is July 10-11. The event raised $20,000 last summer. The Wine, Women & Woods fundraiser is scheduled for Sept. 10. The gorgeous 3,103-yard nine-hole Mabel Lake Golf & Country Club is certainly worth the drive from Vernon. It offers a superb experience. The challenging nine-hole Royal York in Armstrong, complete with a new clubhouse, and nine-holers Coldstream Golf Course and River Ridge in Cherryville, are nice options. The popular 18-hole executive Hillview Course in Vernon, the nine-hole Highlands Short Game Excellence in Coldstream, par-3 Birchdale Course in Grindrod and the par-3 Aspen Grove in Winfield also offer fun-filled golf outings.
MORNING STAR FILE PHOTO
Shane Bowring tries to ignore the scenery and concentrate on his game during the Founder’s Cup golf tournament at The Rise last season.
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S36 Wednesday, March 30, 2011
2011 Business Review & Forecast
Businesses eye expansion RICHARD ROLKE Morning Star Staff
The concept of industrial land has long dominated economic agendas in the North Okanagan, but there are indications that the demand is very real. The City of Vernon recently conducted a business retention and expansion survey in the manufacturing and technology sectors, and it showed that existing businesses want to grow. “They are Kevin Poole healthy and viable operations,� said Kevin Poole, economic development officer. Of the 100 businesses surveyed, 74 per cent stated they will expand their operations in the local area. That will require about 215,000-square-feet of new space. Fifty-five per cent of the businesses surveyed were in Vernon and the rest were elsewhere in the North Okanagan. Respondents expressed concern about the availability of land, but Poole is convinced those demands can be addressed. “People say there is no land here but there are parcels around. Companies are looking for one or two acres and we can meet those needs,� he said. He says there is a proposal for an industrial park in Spallumcheen and he wants to establish an easy-to-access data base that identifies available land in the region. “If an investor comes forward, we want to say, ‘Boom, boom, boom, there are your options,� he said. The former glass plant in Lavington is also still available. “There is definitely an interest and it’s an asset. There’s the capability of it being a significant boost to the economy,� he said. “There’s a 65,000-square-foot warehouse and the plant is 150,000-square-
feet in size. It will work its way through because there’s too much of an opportunity there.� Poole believes prospective investors will look at the North Okanagan for a number of reasons including lower electricity costs compared to elsewhere in North America, and the proximity of the Kelowna International Airport. “If you talk to people in the consulting business, the airport is half-an-hour away and then they could be anywhere in the world,� he said. Another selling point for retaining businesses or drawing new ones here is the climate, the cultural opportunities and the recreational amenities the region offers. “Everyone says they have a great lifestyle but we really do have a lifestyle that’s fabulous,� said Poole, adding that some niche markets have developed such as professional hockey players buying homes here. “We have a rodeo contingent that travels the circuit but they live here.� But while Poole remains optimistic about the economy, he admits the last couple of years have been a challenge because of the recession. The total number of building permits in Vernon decreased in 2010. “Residential permits peaked in 2006 and 2008 and in 2009 starts increased but that was because of the hospital and Sparkling Hill projects,� said Poole. “There were be no anomalies in 2011 but I expect some increase this year because of the Kal Tire head office, Vernon Secondary School and library construction projects.� One area that has kept Poole and other city staff busy is the waterfront and city centre plans. Federal funding was accessed to develop brochures to hand out to potential investors. In terms of the city centre plan, Poole believes revitalization of downtown Vernon could be a catalyst for economic growth.
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2011 Business Review & Forecast
Wednesday, March 30, 2011 S37
VWIB celebrates 30 years CARA BRADY Morning Star Staff
Vernon Women in Business celebrates its 30th anniversary this year. It began as a non-profit society to provide a meeting place where women could meet and learn from each other. This year there are more than 160 members, including business owners, women who work Colleen Barker in businesses, artists, professionals, women wanting to get back to work and retired professionals. More than 400 people in the North Okanagan receive the Vernon Women in business e-newsletter twice a month. The twice-monthly lunch meetings are ways to network, keep in touch with associates, support each other, and keep learning. There are also workshops and speakers with experts within and out of the group. “There are so many benefits to the organization,” said 2010/2011 president Colleen Barker, who joined
VWIB four years ago when she made the career change from senior management to financial advisor with Fraser Financial Group LLP. “We offer opportunities for members to become better in their businesses but also in their personal lives. It’s a dynamic group of women of all ages from their 20s to retired. You don’t have to own a business to belong. We have some women who are planning to start businesses and some who come when they are looking for work. We like the diversity. The women make a conscious effort to support each other by doing business with each other, offering emotional support and sharing ideas.” VWIB members can be found volunteering in almost every organization in the area, as well as raising money for two annual scholarships for female students at Okanagan College and presenting the VWIB Woman of the Year Award to a local woman (does not have to be a member of the organization) each spring. The 2010 Woman of the Year is Shelley Haslett. For more information about VWIB, or to subscribe to the free e-newsletter, visit www.vwib.com.
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S38 Wednesday, March 30, 2011
2011 Business Review & Forecast
New era at Village Green KATHERINE MORTIMER Morning Star Staff
The Village Green Mall has made its last sale. Oh, it’s still home to more than 68 stores and services and the place to go in the North Okanagan for everything from groceries to children’s clothes. But with a change in name, it’s now known as the Village Green Centre, something that general manager Scott Adam said was long overdue for the centre that’s been operating in Vernon since 1975. “The word mall is a dated one, so it was time to make a change and we are really excited,” he said. “A new look is good for us right now, so this is a nice little update.” Marketing director Kelly Kedrosky said with the centre going through a rebranding stage, she has a number of things she’s working on for the spring campaign. “We have some exciting new changes we’re making,” she said. “Our spring campaign will focus on products and services and we’ll have a contest related to the products.” With anchor tenants such as The Bay, Zellers, Save-On Foods, Winners, Sport-Chek and the Signature BC Liquor Store, the centre has a good mix of tenants to satisfy shoppers looking for shoe bargains as well as those looking to spend a little more on that perfect diamond necklace. With its mix of retailers, the Village Green finds that its gift cards are popular with customers, a perfect present for that hard-to-buy-for friend or relative. Available in any denomination from $10 to $500, they can be purchased in the administration office or at the centre’s new
customer service desk, recently completed with sleek and contemporary lighting and materials. West 49 is the newest retailer to join the centre. The Canadian specialty retailer of fashion and apparel, footwear, accessories and equipment is Canada’s largest skateboard and snowboard chain. “It’s one that will cater to the youth market and will open the end of March,” said Adam. And for customers looking to get the latest iPad or any other Apple products, Simply Computing will carry a full line of products when it opens its doors next to Zellers. And Adam is quick to add that he has not been informed of any decision yet as to whether U.S. retail giant Target will be taking over the Zellers space, at 102,968 square feet the largest at the Village Green. CD Plus recently closed its doors, a victim of the decline in record sales, and surge in online downloading of music. “We expect to have that space filled fairly soon,” said Adam. “So right now we have three stores under construction and the deal is in the works now for the CD Plus space.” And, while positive changes are under way, Adam said the retail sector has been hit hard by the economic downturn, with sales at the centre down by five per cent last year. “Fashion and food were the categories that were hardest hit by the economic situation,” said Adam. As well, the consumer has changed over the years, said Adam, with most waiting for the sale signs to go up before replenishing their wardrobe.
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Wednesday, March 30, 2011 S39
2011 Business Review & Forecast
Centre puts environment, community first Continued from S38 “They are just more cautious when it comes to spending their income, so what we’re seeing is retailers have to be creative in getting the consumer in the store, with things like BOGO sales (buy one, get one), and I think we’re going to start seeing some new things as well.” And, while it may not be noticed by the customer, the environment plays a big role at the Village Green, with an environmental initiative launching at the end of April. The building was recently certified as a green building. Managed by Bentall Kennedy, the Village Green Centre has been awarded the certification through the BOMA BESt (Building Owners and Managers Association Building Environmental Standards) environmental certification program for existing buildings and facilities in Canada. “We’re looking at options for composting our landscape waste, and
KATHERINE MORTIMER/MORNING STAR
General manager Scott Adam and marketing manager Kelly Kedrosky check out the new information kiosk at the Village Green Centre. we increased our recycling last year, which includes recycling the paper towels in the washrooms, so it’s all part of operating a green building.” And, while the bottom line is the
reason for a shopping centre’s existence, giving back to the community is essential to the way the Village Green does business, from donating space to non-profit groups for their
fundraising initiatives, to selecting a charity each year. This year’s charity of choice is the Salvation Army. “We’ll be working with them for a year,” said Kedrosky. “It’s a good fit for us. We already do a lot with them, they are a good resource and we’re going to expand with them. “And this is our 10th year for our charity Christmas shopping night, where a selection of local charities benefit.” As for the growth the North Okanagan has seen in recent years, with the opening of new restaurants as well as the large big box stores, Adam said it’s all positive for business. “Vernon is the shopping mecca of the North Okanagan and it all helps 100 per cent,” he said. “So our partners in Wal-Mart, Superstore and any others all help bring people to the area and to the Village Green, so all players are important.” For upcoming events at Village Green Centre, visit www.villagegreencentre.com
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S40 Wednesday, March 30, 2011
2011 Business Review & Forecast
Charity tourney drives car dealers to unite GRAEME CORBETT Morning Star Staff
It is not all that common to see competing car dealers working close together. It would be kind of like watching the Vernon Vipers and Salmon Arm SilverBacks co-host a bake sale. It just isn’t the nature of the business. With a finite number of customers willing to spend money on a big-ticket item like a new car or truck, it only makes sense that they continually find themselves in direct competition. However, there is one day of the year where this is not the case – the New Car Dealers Association of Vernon’s annual Fun in the Sun charity golf tournament. Held on the second Sunday of every September, each of the association members – Vernon Nissan, Sunshine Honda, Watkin Motors, Royal Volkswagen, Vernon Hyundai, Hilltop Subaru and Bannister GM – unite for some fun on the links. They bring clients, business partners and other community organizations, all in the name of charity. At the 18th annual tournament last September, the association raised a little over $11,300, just shy of the previous year’s mark. The auction table alone brought in over $3,000. Proceeds were split between the Vernon Jubilee Hospital Foundation and Vernon Junction Youth Centre.
GRAEME CORBETT/MORNING STAR
Dean Kosmino, manager of Hilltop Subaru, is pleased to see members of the Vernon New Car Dealers Association come together to support local charities. “That is a good thing because it was a challenging year for everybody. To raise an equal amount of money in an economy that was a little bit challenged says a lot,” said Dean Kosmino, manager of Hilltop Subaru and association president. He added: “It’s a chance for the dealers to get out and have fun together. The dealers are united and it’s nice to have that group coming together
for this kind of a cause.” While the 2010 tourney didn’t exactly live up to its “Fun in the Sun” moniker, Kosmino said the soggy conditions didn’t dampen anyone’s spirits. “The weather last year wasn’t the best, but it didn’t affect the mood or morale. Everyone had a great time,” said Kosmino, who is in his second year as association president. The 19th annual charity tournament will go Sunday, Sept. 11 at Spallumcheen Golf and Country Club. The association directors had yet to decide their intended charity recipients before this publication’s deadline, but Kosmino noted there has always been a tendency to lean towards health care and youth. “We’re going to take a really good look this year and make sure we aren’t missing an opportunity to help somebody really in need,” he added. Regarding the automotive industry itself, Kosmino said there is still a conservative mood among consumers, but added he has already witnessed a boost in spring traffic over last year. “There are a lot of us who are confidently optimistic. We’ve certainly gone through some quieter months, but business is picking up,” he said. “We all feel quite confident in the products we’ve got.”
We can’t think of a cause more worthwhile than helping a child realize their potential. Proud supporters of the Boys and Girls Club of Vernon. we know know the the importance importance of of supporting supporting organizations organizations like the the Boys and As a locally owned and operated operated McDonald’s®, McDonald’s®, we all, their their work workshapes shapes our our community’s community’s future. future.And And it’s it’s why why we’re we’reinvolved involvedwith withmany manyother othercommunity community Girls Club. After all, BC and youth sports. programs like Ronald McDonald House® House® BC, youth sports, and Silverstar’s Adaptive Ski Program.
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Wednesday, March 30, 2011 S41
2011 Business Review & Forecast
Technology aids Argo in list of road chores GRAEME CORBETT Morning Star Staff
When it comes to to-do lists, there aren’t many who can compete with Argo Road Maintenance. Contracted by the provincial government to sand and salt the North Okanagan’s roads in winter, Argo faces a massive undertaking in sweeping up all that grit once the snow melts. Throw in an ongoing list of road, bridge and ditch maintenance, along with endless amounts of brush clearing, and there is enough work to keep them hopping year-round. “We’re more like a janitor than a construction company,” grinned Mark Stahl, Argo’s programs manager. Jim Jensen, Argo’s quality assurance manager, says half the battle lies in identifying what needs doing, and then figuring out what order to do it in. The traditional method has been for Argo’s foremen to drive the entire coverage area once a year, jotting down what they see to compile a database. They then try to prioritize the more urgent repairs. “We have 4,500 lane-kilometres of highway and we have to drive down each one identifying work that needs to be done. There’s only a limited quantity of money available annually to do work,” said Jensen. “The current technology and methodology of doing work identification can be very onerous.” Since 2009, Stahl has been working with GPS (Global Positioning System) and other mapping
CORY BIALECKI/MORNING STAR
Mark Stahl with Argo Road Maintenance shows off some of the newer technology that has been installed into several of the Argo vehicles recently. technologies to streamline the process of work identification. Over time, he hopes his program will allow Argo to recognize trends in road deterioration so they can develop a program to fight it. Stahl’s system allows projects to be sortable by activity and geography, which adds to its usefulness as a planning tool. “It makes it so workers are able to look at the situation graphically. Not only is it compatible with current technology, but it’s also cutting edge for the
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future,” said Stahl, who is also working to establish a set of standards to help prioritize the work identification process. As an example, Stahl said if a road has a major pothole, he wants to make sure it is consistently identified as such, and not a minor one. Bringing the new work ID program online hasn’t been without its hiccups added Stahl. “The biggest thing that we found was a lot of our older employees are not computer literate. To bring them up to speed was a challenge,” he said. “We’ve been constantly trying to train some of our younger supervisors so we can carry this on.” Asked if he was computer savvy before he dove headfirst into the program, Stahl chuckled: “No. This has been out of necessity more than anything else.” One of the main reasons Stahl decided to undertake the work ID program is he recognized a gap in the industry. There are currently no training methods or programs in place that address the situation, and he saw potential to improve it using technology. Said Jensen: “I give all the credit for Mark for going down this path. He has a long experience in road maintenance, and with that type of knowledge and history, what better person to utilize? “Argo is very good at recognizing technology and the need to move forward. We win, the public wins and the province wins, so why not go down that path?”
S42 Wednesday, March 30, 2011
2011 Business Review & Forecast
Tekmar energetic over efficiency Morning Star Staff
Don Gibbs believes when the economic recovery arrives, people will think differently about how they will spend their money. As owner and president of tekmar Control Systems, a Vernon-based company that designs and manufactures controls for heating and air-conditioning systems, he views business from a building construction perspective. A viewpoint, which he says, can be applied across the business world and even to how individuals purchase products. “The historical pattern in North America has been to see a slowdown start on the East Coast and move to the Rocky Mountains over 18 months. The East Coast may be improving now, but it will be later before we see improvement on the West Coast” he said. Governments often try to kick start the economy through subsidies. In Gibbs opinion, these are programs based on political expediency, not good science. And do not promote the three essentials of quality – dura-
bility, energy efficiency, and a good customer experience. For example, following the energy crisis of the 1970s, solar energy systems were subsidized which led to an influx of cheap and poorly designed systems being installed. The systems did not operate properly, so people abandoned the systems and returned to traditional energy sources. “We are seeing the same trend now, as we are legislated to buy products that don’t last. The governments are subsidizing inferior products manufactured offshore that are quickly entering our landfills,” said Gibbs Take a compact fluorescent light bulb for example; you purchase it to save energy. However, these bulbs fail because they get too hot in fixtures that were designed for regular bulbs. Whatever energy you may have saved when you purchased this product is more than offset by the fact that these bulbs, which are considered hazardous waste because of the mercury content in them, are dumped into our landfills. Similarly in the building construction industry there is high
efficiency equipment that has only one-third the life of older, somewhat less efficient equipment. Gibbs says we shouldn’t increase our landfill in order to gain energy efficiency. “The way to create quality is to design and build things right the first time. Professionals know about the options, what will last, and what is best for each situation. It will cost more to buy a quality solution, but it will save energy, last longer, and be something you are happy to live with,” said Gibbs. Instead of the contract going to the lowest bidder, it should go to the contractor that can demonstrate that he has considered the durability, energy efficiency and the customer experience of several options. “The building code is the lowest standard permitted. You should be able to do much better that what the code requires. But that takes real design and forethought,” Gibbs said. “There is no reason why we can’t build structures that serve well for hundreds of years; it has been done before. I think there will be a trend
SUBMITTED PHOTO
Angie Fehr, a tekmar Control Systems employee, performs a quality test of controls. to smaller houses of better quality, although we don’t yet see what that will look like.” A slow construction market has meant slower times for tekmar as well, but with the possibility of a recovery on the horizon they continue to hold steady to their system-wide approach of designing and building products right the first time. Tekmar aims to provide the market with products that create an optimum balance between occupant comfort, energy efficiency and system durability, which will both lessen the carbon footprint and minimize landfill.
Much is happening in Downtown Vernon There is a lot to talk about in Downtown Vernon these days. New projects complete, more beginning and yet more to come. The new library . . .
The Nixon Wenger building…
And a new mural… C Contact the h D Downtown V Vernon A Association i i if you h have an idea for a downtown business or would like to learn more about any of the businesses in Downtown Vernon. Call 250-542-5851 or visit our new website www.downtownvernon.com.
Wednesday, March 30, 2011 S43
2011 Business Review & Forecast
Downtown Vernon growing with optimism KRISTIN FRONEMAN Morning Star Staff
The landscape of downtown Vernon is changing with the times. You only have to visit the block of 30th Avenue and 28th Street to see the growth that’s taking place. Across from the Tolko building, which was erected two years ago, are two new buildings being constructed: the new home for the Nixon Wenger law offices and the brand new library. “This is a positive sign for investment in downtown,” said Earl Hansen, executive director of the Downtown Vernon Association (DVA). “There’s a concentration of usages at the intersection, which is one of the entrances to downtown. It gives people a sense of encouragement that good things are happening and people are putting in some dollars downtown.” Downtown’s face has also changed with its latest historical mural, which graces the west side of a building owned by Rob Culos at 3006-32nd Avenue. Designed by internationally known muralist Michelle Loughery, the 26th mural is the first one to be painted since 2005, and is a tribute to an Italian aristocratic family, the Caetanis and their artistically inclined daughter Sveva. “This year we looked to the arts community, and Sveva Caetani, whose story is a fascinating one,” said
KRISTIN FRONEMAN /MORNING STAR
Downtown Vernon Association executive director Earl Hansen admires the newest mural, located on 32nd Avenue, featuring members of the Caetani family, painted by local artist Michelle Loughery. Hansen. “Michelle was available to paint it, and she was passionate about it. She literally poured her soul into the project.” The DVA is actively exploring options for another new mural in the near future. The positive change of scenery comes as public input has been sought on the draft city centre neighbourhood plan. The plan looks at long-range
planning for the downtown core, including access, transportation, heritage and sustainability. As with growth come some challenges, namely parking, said Hansen. “One of our main roles is to act as an advocate for downtown Vernon merchants, and parking has been a major concern of our members the past year.”
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S44 Wednesday, March 30, 2011
2011 Business Review & Forecast
DVA supports local businesses Continued from S43 The DVA, and specifically its board president Ruth Hoyte, has directly participated in the process by sitting on the city’s transportation committee, and has voiced members’ concerns over parking and access to the city. “We used this opportunity to contribute to the planning process by putting out where the steps need to be taken to improve,” said Hansen, adding one idea is pocket parking, selective small lots in certain locations. “We’ve also looked at a possible site for another parkade in the future. We hope the items will be moved to an implementation plan.” Other issues the DVA is addressing through the neighbourhood plan is the look and appearance of downtown, as well as safety, which is an ongoing issue, said Hansen. “We have extended invites to city bylaw and community policing to our meetings so we can all cooperate in making downtown a safe place for our business owners, merchants and shoppers,” said Hansen. “With downtown patrols by the RCMP and bylaw officers, it causes people to be more comfortable.” That visibility, plus crime watch bulletins that are circulated between merchants, seems to be working, as according to statistics and incident reports, crime has fallen off downtown over a three-year period, said Hansen, referring to a community policing
report. The DVA is also in the final stages of tallying the data from a survey, covering a variety of issues, which was sent out to all of its members. “The level of satisfaction our members have with downtown being a place to operate a business is at 85 per cent,” said Hansen. “When people feel good about where they do business, customers are usually satisfied.” With the economy starting to pick up, and many merchants seeing better days, the DVA is also supporting the local economy by shopping local. This past year, the association purchased a new computer system from PCM Systems, a new copier from Corbetts, a marketing projector from Staples, a pull-up banner from Wayside Press, and a website redesign from Bold Media –– all downtown businesses. “It shows the variety that is available to us downtown, from computer systems to office equipment,” said Hansen. “We abide by the buy local process and we hope the community will also buy into that prescription of supporting its community and keeping dollars close to home.” Shoppers have even more options with the DVA’s popular Downtown Dollar program, which can be purchased through the DVA office and are redeemable at all participating merchants who display the Downtown Dollar decal.
SUBMITTED PHOTO
Construction of Vernon’s new Okanagan Regional Library takes place downtown right next to construction of the new Nixon Wenger office building. “During the year the number of participating merchant soared to nearly 70 merchants with a wide variety of products and services including those in retail, arts and entertainment, clothing and accessories, dining health and wellness,” said Hansen. Downtown is also the place for the community to connect with numerous events throughout the year, starting with the broomball tournament, and chili cook-off during Winter Carnival, and continuing with the Sunshine Festival in June and the Sun Valley Cruise-In in August. The DVA also plans to continue with its popular free outdoor summer concerts, Tuesdays in the Trees and Civic Sounds, and in December the core literally lights up with the annual Festival of Traditions.
UNDER THE VERNON SUN. Tuscan-inspired luxury villas with all levels fully developed. With spectacular views of the Okanagan Lake and Valley, this exclusive community includes the Fred Couples Signature Golf Course and Vineyard.
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Wednesday, March 30, 2011 S45
2011 Business Review & Forecast
Kal Tire rolls out international presence RICHARD ROLKE Morning Star Staff
Kal Tire has its roots planted firmly in the North Okanagan, but the company has branched out internationally in recent years. Canada’s largest independent tire dealer, which is based in Vernon, has a presence in Britain, the U.S., Australia, South America and five African nations. “We’re finding new projects to be involved in,” said president Robert Foord. “New opportunities are being presented to us.” In the case of Britain, Kal Tire purchased OTR Tires Ltd. last year. That operation specializes in offthe-road tires, which can be used on everything from loaders and graders to giant machines in open pit mines. “Business in the United Kingdom is improving which is a relative term because the last couple of years were low,” said Foord referring to the recession. Most recently, Kal Tire has invested in Western Australia.
CORY BIALECKI/MORNING STAR
Blair Miller changes out a flat tire at Kal Tire during a busy day at the shop, where the service bays are full of customers. “We are providing sales and support of our mining customers there. It’s our intent to grow that business,” said Foord. “Australia is very similar in a lot of
)FMNVUT
ways to Canada. The business culture is very similar and the customers are mostly global in nature.” There has been a bit of a learning curve, though, when it comes to min-
ing operations in African countries like Ghana and Mali. But Foord says Kal Tire has been able to embrace those markets by tapping into a specific skill base. “We are working with people who have been there for 20 years and they understand how business is done there,” he said. But while there is an international focus, the vast majority of Kal Tire’s business is still in Canada. “We continue to find locations for retail expansion in larger metropolitan areas like Vancouver, Edmonton and Toronto,” said Foord. “By providing a level of service better than our competitor, there is an opportunity to increase our business and market share.” Presently, the company has 4,200 employees, including 320 at the two stores and the head office in Vernon. There are 270 retail outlets across Canada. “Business has been good. It’s remained steady,” said Foord.
See NEW on S46
,JUDIFO
Qualityy European p Sausage & Smoked Meats Allergen Free Low Carbon Foot Print Local Sustainability Natural Cure Salts • Free Range Non-Medicated Chicken • AAA Alberta Beef • Custom Meat Processing • Bistro • Outdoor Gazebo • Catering/Deli Trays
g 10 Years! n i t a r b e l e C OPEN 7 DAYS A WEEK!
THANK YOU
to all of our customers & staff for making our business such a success!
~ Helmut & Monica West 2103 48 th Avenue, Vernon (beside Geniers) • 250-260-3281
S46 Wednesday, March 30, 2011
2011 Business Review & Forecast
New office in the works Continued from S45 “The retail and mechanical component has stayed good and (demand from) the logging sector is starting to pick up. Forest companies have done a good job of diversifying their market and they are not as dependent on the U.S. as they were.” Strong commodity prices in the mining sector have also bolstered Kal Tire’s activities. Managing its various operations has become a challenge for Kal Tire as its head office on 48th Avenue has become too small, with four satellite offices also used by staff. “It makes communication and interaction difficult,” said Foord. As a result, the company is moving ahead with construction of a new headquarters next to its retail outlet on Kalamalka Lake Road. Site preparation is now underway and it’s expected that the building will be open in June 2012. “It’s our intent that this building will meet our needs for the next 40 to 50 years,” said Foord. “We’re committed to being in Vernon
for the long term. We want to make sure we have good working conditions for our team.” There will be about 270 people in the new building once it opens, and full build-out is about 360 employees. “Given expansion of the business, it would be seven years before we look at what we have to do for further space,” said Foord, adding that there will be room to build on to the new office. Kal Tire continues to focus on training its staff, both at its individual operations and at a central training facility in Vernon. “We devote a lot of time and resources to make sure we have the best trained people in the industry,” said Foord. “There are also opportunities to advance their careers. Without qualified people, we can’t continue to grow.” But finding employees has proven to be a challenge. “People come out of school and they may think the tire industry is not that attractive. But what people miss is there’s an opportunity to work in a team environment and to deliver a high level of customer satisfaction,” said Foord.
• Property Transfers • Mortgages • Manufactured Homes • Notarizations • Powers of Attorney • Wills • Certified Senior Advisor
Committed to Excellence … for all your Cabinet Needs!
Westwood Cabinets has been producing quality built cabinetry for the Okanagan for over 39 years.
that they love their old cabinets and they still look great, however they are ready for a change.
With the slow down in new construction we have seen an increase in the number of people keeping their current houses and renovating. With thousands of kitchens installed by Westwood it is always interesting when we come across an old kitchen we have built. Our customers tell us
With styles constantly evolving, Westwood has kept ahead of the trends. With our over 2,000 combinations of styles, species, and colours to choose from we can accommodate any decor you are looking for. Standing behind our product for over 39 years!
Debra Burden, Notary Public “Serving Vernon for 20 years”
Tel: 250-549-2994 • Fax: 250-542-3138 3016-30th Avenue, Vernon (AE Berry Insurance building)
E-mail: dburden@shawbiz.ca
Call today for a FREE in-home consultation!
250-558-1030 4308 - 29
th
Street, Vernon
Wednesday, March 30, 2011 S47
Congratulations Honor Roll 2011
We would like to congratulate each & every one of the businesses showcased here in Honour Roll 2011 who have started small and built themselves up to thrive in our local economy. They conƟnue to provide us with quality service that keeps clients & customers like you coming back. These businesses also provide vital employment in the development of the progressive community we are today. ConƟnue to visit each one to show your support and commitment to their success.
VERNON
GATEWAY MECHANICAL SERVICES
VETERINARY CLINIC Dr. Dr. Dr. Dr.
• Commercial Heating & Cooling • Commercial Refrigeration • Geothermal Heating & Cooling • Walk-in Freezers & Coolers
Lily Miller David Lemiski Herbert Mehl Miles Latwat
24 HR EMERGENCY SERVICE
542-9707
24 Hours Emergency Service SALES • SERVICE • INSTALLATION
250-542-3455 Vernon
2865 Pleasant Valley Road, Armstrong
805 Kalamalka Rd., Vernon
Est. 1964
We are the largest in demand company in the Okanagan/Shuswap and we are proud of the nine years keeping crews, traf¿c and pedestrians safe!
47 Years of Service
250-546-8017
Est. 2002
9 Years of Service
B & L Security Patrol
(1981) Ltd.
Armoured Car Division Deposit Pick-Ups Coin Processing • ATM Services
Providing Award winning Kitchens and Bathrooms for over 35 years.
Est. 1989
Bethel Funeral Chapel Ltd.
Bank Services
Okanagan - Kamloops - Kootenays
1-800-813-9763
)UHH ,Q +RPH &RQVXOWDWLRQV 4308 - 29 Street • 558-1030 Est. th
Est. 1981
30 Years of Service
39 Years of Service
1972
Third Generation RooÀng Ltd.
Karry All RooÀng Ltd.
250-309-1586
Arie
250-309-1587
The Hard Work & Quality will continue with the family under their own names
Trevor Christopher
50 years Experience 31 years Experience 7 years Experience
Kerry, Phyllis & Daryl Heidebrecht Vernon’s Only Full Service, Family Owned Funeral Chapel
250-542-1187 Arie
5605-27th Street
Kerry
(beside Re/Max Realty)
50 years Experience 29 years Experience
:[ho^ Zee''': @hh] Khh_
Over 30 Years of Service!
Est. 1989
22 Years of Service
S48 Wednesday, March 30, 2011
Congratulations Honor Roll 2011
S.P. SEYMOUR LTD. your LENNOX dealer
Shade Systems from $5.50 sq./ft. installed • Custom Tarps & Covers • Professional Sewing Repairs • Portable Shelters for Cars & RVs
• Lennox Dealer • Plumbing • Air Conditioning
www.centraltarp.com
28 Years of Service
Est. 1893
542-4122 118 Years of Service
KAL WEST
TD.
New Construction or Renovations
CONTRACTORS LTD
KV Fairglass is the authorized dealer for Milgard Windows in the North Okanagan
“YOUR F RIENDLY, RELIABLE E LECTRICIANS ”
• All Milgard Windows c/w Suncoat Lowe Glass • Installations • Wood windows UT
ASK ABO
• Vinyl - Fiberglass - Aluminum
D’S MILGAR E IM T E IF L NTY WARRA
Est. 1972
Serving the North Okanagan Shuswap Since 1976
1044 Middleton Way, Vernon 545-6096 • Fax (250) 545-1977
Toll Free 1-800-661-8003
The Service You Expect & The Quality You Deserve
4217 25th Avenue, Vernon B.C.
KV. FAIRGLASS L
• Free Estimates … 2 to 3 Week Delivery
AUTOBODY REPAIR LTD.
Family owned and operated since 1893
549-5251 • #104 -1710 Kosmina Rd. Est. 1983
• Heating • Service • Sales
• Residential, Commercial & Industrial Electrical Installation • Electrical Retail Sales
CNS ICBC & Private Insurance Companies
• Specializing in Collision Repairs to all Makes & Models • Windshields • Free Estimates • Courtesy Cars Available
250-545-6906 10 - 1800 Kalamalka Lake Road Behind the Polson Place Mall across from the Royal Bank
www.franksautobody.ca Est. 1975
franksauto@shaw.ca
36 Years of Service
• Data, Cable & Telecommunication Lines • Fire Alarm Systems
REAL ESTATE & REVENUE PROPERTY SPECIALISTS
• Built-in Vacuums
Marvin Friesen • Stefanie Friesen • Peter Hill • Ray Stafford
• Residential, Commercial, Industrial Property Managers • Apartment & Strata Management • Licensed & Bonded Qualified Agents
(250) 542-2307 2805 44TH AVE. VERNON BC
T hank you to all of our loyal customers!
2805 - 35th Street, Vernon • 250-542-5313 Est. 1980
31 Years of Service
Tyler Perrault r.d. Certified bps® Master
FAX (250) 542-2336 Est. 1976
Reg.# 137
35 Years of Service
2910–31st Avenue Vernon, bc, v1t 2g4 250.542.9117 1.877.539.1972
53 years 52
est. 1957
of service
www.vernondentureclinic.com
Wednesday, March 30, 2011 S49
Congratulations Honor Roll 2011
OK
BUILDERS SUPPLIES LTD.
• Brick • Block • Pavers • Retaining Walls • Stucco Supplies • Cements Grouts • Cultured Stone • Rock • Drywall • Precast Concrete • Glass Blocks • Mortar • Colour • Spec. Tools • Slabs • Sand • Wood Stoves
MASONRY CENTRE
READY MIX CONCRETE
4403 25th Ave., Vernon
2800 37th Ave., Vernon
545-0667
545-3371
DODDS AUCTION & Appraisal Service
PROFESSIONALISM - HONEST - INTEGRITY COMMERCIAL • INDUSTRIAL • PERSONAL
Certi¿ed Appraisers • On-Site Specialists Personal Property - Machinery & Equipment We Buy & Sell Estates - Antiques - Foreclosures
Wednesday Auction 6 P.M. PICKUP SERVICE 3311-28th Avenue, Vernon V1T 1W7 Est. 1973
58 Years of Service
250-545-3259
www.doddsauction.com
3rd Generation ✦ Residential, Commercial, & Industrial
Site Preparation, Demolition ✦ Loading and Hauling ✦ Sand, Gravel and topsoil Products
ALLWEATHER vinyl & metal clad windows, wood windows, exterior & interior doors Painted Vinyl Windows Any Colour NEW! •• Woodgrain Metal Clad Windows
Klayton
PURCHASE NOW TO AVOID THE H.S.T.!
250-542-9394 Cell: 250-558-8823
Guaranteed Professional Installation
Vernon, BC Fax: 250-549-9184 Fa
250-542-1294
www.okbuilderssupplies.com Est. 1953
CELEBRATING OVER 50 YEARS OF EXCAVATING!!!
Est. 1975
2001 - 43rd Street, Vernon
36 Years of Service
Est. 1957
YOUR HOME EXCAVATION & GRAVEL SPECIALISTS • Sand • Gravel • Screened Topsoil
Manufacturers of Roof & Floor Truss systems AcuJoist • Glulam & LVL Beams Metal Roo¿ng g NEW
• Deep Lake Shale Landscape Rock • Delivery of all products • General & Basement Excavation • Residential & Commercial Site Preparation
Insulated Concrete Forms (ICF) Est. 1971
545-3215 • 1-877-545-3215
40 Years of Service
FREE ESTIMATES Est. 1944
9245 KALAMALKA ROAD, COLDSTREAM, BC
250-545-5008
S50 Wednesday, March 30, 2011
Congratulations Honor Roll 2011
24 HOUR EMERGENCY
ROKO SERVICE LTD.
1.888.665.6775
Auto Electric Specialists
• Form Rentals • Accessories
Pumping Service • Free Estimates •
Leading the way in on Time Delivery and Product Quality
• ONAN • BRIGGS & STRATTON • YAMAHA • MITSUBISHI • YANMAR Portable, R.V., home standby generator. Sales & Service.
Your Complete Automotive Electrical & Air Conditioning Service Center
250-542-5344
(250) 545-7238 (250) 542-8253 (evenings)
2901 43rd Ave., Vernon
FIRE
WATER
WIND
SMOKE
MOLD
B&E
• Mold & Asbestos Removal • Break & Enter / Vandalism • Odour Removal • Vehicle Impacts • Crime Scene
• Fire & Smoke Damage • Water Removal & Drying • Sewer Backup • Content Cleaning • Wind Damage
VERNON 250.542.3471 Other Location in Kelowna & Penticton www.okrestore.com
Est. 1992
• FULL RESTORATION SERVICE • INSURANCE APPROVED • ALL TRADES CERTIFIED
Est. 1958
THANK YOU TO ALL OUR VALUED CUSTOMERS FOR A GREAT 53 YEARS!!
GODARD
Excavator & Bobcat Services
Specialists in Residential Work 31 Years Experience • Site Prep. Road Building • Excavating • Backfilling • Land Clearing • Rock Retaining Walls • Demolition
• Final Grading • Septic Systems • Sand & Gravel Hauling • Snow Removal & Hauling
650 Waddington Drive, Vernon BC V1T 8T5 Est. 1976
VERNON PAV I N G LTD. “SINCE 1969”
Commercial • Industrial Municipal • Residential Highways - Roadways - Parking Lots Specialists in:
W.A.M.
- ENVIROMENTALLY FRIENDLY ASPHALT
Road Building & te Concrete Aggrega Supplier
Serving B.C., Alberta & Yukon
Free tes Estima
Valley Monuments MEMORIALS OF DISTINCTION First Quality Granite • Bronze Markers Locally Owned & Operated Computerized Design System • Restoration Final Inscriptions • Delivery at your request
Call Keith or Evelyn Franklin • valleymonuments@shaw.ca
1506 Blattner Rd., Armstrong BC, V0E1B0 WE HAVE THE EQUIPMENT FOR YOUR JOB!
250-938-1000
Ph/Fax. 250-542-6411 • Toll Free 1-877-511-8585 Est. 1968
th
4316 29 Street, Vernon, B.C. Est. 1980
31 Years of Service
PH: Est. 1969
(250) 542-8601 (250) 546-3163 Fax: (250) 546-6565
Over 41 Years Serving the Community
Wednesday, March 30, 2011 S51
2011 Business Review & Forecast
Enderby bustling in 2011 MAUREEN MCEWAN Special to the Morning Star
If the first three months of the year are any indication, 2011 is going to be a busy year for the Enderby Chamber of Commerce. Several initiatives are already underway that will ultimately benefit business, the residents and the environment. “We’ve created what we call the Tate Bengston triple bottom line,” says Chamber executive director Tate Bengston. At one time, the focus had strictly been on economic impact. Today it’s a combination of economic, social and environmental values. “We have a very balanced community here,” adds Bengston. “We are a small town that values our environment, our local business and our local residents.” In order to achieve its goal of increasing business, the city offers a perpetual business license. “It’s a fantastic red tape reduction,” says Bengston. “Businesses only have to
register once and there’s a one-time fee.” The city is also moving towards BizPal, an online application program that can be described as a “one-stop shop.” Businesses can log on, create a profile and acquire a list of all required permits and licenses needed by all three levels of government. It saves time and money and is accessible 24 hours a day. With the environment top of mind, the chamber continues to focus on the natural resources Enderby has to offer. “Enderby is a real small community destination,” says Bengston. “We want to attract tourists but those who are respectful to our environment.” The River Ambassador Program that was implemented last year was extremely successful and really hit home with visitors and locals alike. An education program of sorts, it brought awareness to the river and its surroundings, and the importance of leaving it as you found it. “It shows the community cares and that there’s an expectation, says Bengston, “and that is really valuable.” With all that’s happening, it’s not surprising that Enderby has six new businesses moving into the downtown core in the coming months, filling in some of the gaps created during the recession.
One of the largest showrooms in BC
PARTYINTHE
services KITCHEN catering
deliciously simple. purely elegant
• Fresh Ingredients Right from Okanagan’s Backyard • Premium Quality Catering Tailored to Your Needs
WEDDINGS • CORPORATE EVENTS • SOCIAL GATHERINGS TO BOOK YOUR EVENT PLEASE CALL - 250.549.4744 www.vernoncatering.com OR 250.309.3803
Lear ning wi t h S p i r i t!
ST. JAMES ELEMENTARY SCHOOL • Full time and morning only kindergarten • “Smart-Board” integrated classrooms • On-site licensed childcare www.stjamesvernon.com • 2700 - 28th Avenue, Vernon • 250-542-4081
By Inspired Design
Debbie Tolpinrud Real Estate Staging Specialist
Tel: 250.306.4569 www.byinspireddesign.ca • debbie@byinspireddesign.ca
Before
After
• Lighting fixtures & Ceiling Fans • Parts & Repair • Contractor Rates
Real Estate Staging
Preparing your home for sale
2801 44th Avenue, Vernon • 250-545-7370
www.sundiallighting.ca
Interior Decorating, Design & Redesign One day home makeovers
Colour Consultations Sourcing / Shopping Revive with new colours
Time for change in furnishings and fabrics
S52 Wednesday, March 30, 2011
2011 Business Review & Forecast
Farmers feeling pinched RICHARD ROLKE
GET ORGANIZED!
Morning Star Staff
Agriculture has never been an easy way to make a living, but many North Okanagan orchardists believe the current challenges are unprecedented. For the last three years, the price for apples has plummeted. “It’s not good when you’re not getting the cost of production,” said Roger Bailey, who operates an orchard in Oyama. “In general that’s where farming is headed.” A number of factors have led to low apple prices, including a high Canadian dollar relative to its U.S. counterpart and a large Washington State crop. Other reasons for the low prices are poor weather impacting the crop over the last three years, and consolidation among retailers putting the squeeze on prices. Tom Ouchi has owned an orchard in Vernon’s Bella Vista area for years, but he is starting to question his future. “We’ve had three bad years of crisis. I’m considering whether I will downsize or remain in the industry,” he said. “There could be big changes on my farm this year. This will be a tell-tale year. If prices are low again, there will be big changes in the industry.” Ouchi believes the tree fruit sector directly benefits the economy and he worries about the future of the valley if the industry continues to shrink. “You lose possibly the greenspace the industry provides,” he said of the lush, green orchards that Okanagan residents and tourists generally take for granted. “But the farmer has to be able to make a living and you can’t with the prices we have been getting.” The industry also pumps $200 mil-
ASK ABOUT SPECIAL DISCOUNTS 3561 Hwy 97A Armstrong 250-546-4015
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• Store unused clutter • Moving or downsizing? ...We can help • Access 24/7, all size units • We sell moving supplies • Only 15 min. from Vernon
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MORNING STAR FILE PHOTO
Tom Ouchi picks apples at his orchard in the Bella Vista area of Vernon. lion a year into the valley’s economy, with people being employed on the farm and in packinghouses. Growers purchase equipment, supplies, vehicles and groceries and use services like restaurants. Orchardists also provide North Okanagan residents with a stable source of locally grown food, and while the 100-mile diet has become a mantra for many, Bailey isn’t convinced that it is always a priority. “Do our local people demand the local product or do they go for the cheaper product?” said Bailey. Ouchi encourages the public to purchase more local produce, but he doesn’t believe that is the solution to the tree fruit industry’s challenges. “Everyone talks buy local and that’s a great start but we need a fair price for our product,” he said.
HOMESHOW SPECIAL
% OFF
15
Until Apr., 30, 2011
DECORWORLD PAINT & WINDOW COVERINGS 104 - 4412 27th St. 250-542-1444 www.decorworld.benmoorepaints.com
THANK YOU VERNON! We are celebratingg our
Italian Bistro
Come join us for a Tita's Italian Bistro wonderful authentic Italian Family Owned & Operated dining experience!
3002 - 41st Ave, Vernon • 250.545.1950 Opens at 5 pm Monday to Saturday
Wednesday, March 30, 2011 S53
2011 Business Review & Forecast
Carnival support soars
N reat
G
ROGER KNOX
es
yl t S w e
Same
old s
taff
Morning Star Staff
His record of never missing the Vernon Winter Carnival parade is still intact for Dave Fletcher, now chairman of the popular 10-day February Vernon tradition. He caught this year’s event which, in keeping with the idea of being more family-oriented, added more kids to the parade. And, according to Fletcher, the Saturday noon parade had 15,000 to 20,000 people lined up along the sides of 27th Street, 30th Avenue and 31st Street, making it one of the biggest crowds in the parade’s 51-year history. Having watched Carnival from the outside, things changed for Fletcher in serving the first of his two years as chairperson. “I quickly found out there is a very marvellous volunteer centre that gets things done in this town. I was absolutely delighted with the amount of response and support we got with things we wanted to do and change. “I knew you could rely on the volunteers and at the end we could rely on them because it went off without
MORNING STAR FILE PHOTO
The balloon glow is one of many events packed into Vernon Winter Carnival. a hitch.” Fletcher estimates more than 1,000 volunteers made the 2011 Vernon Winter Carnival an overwhelming success. Most of the events were sold out and the goal of making Carnival more fun for families was achieved. That included adding a new event, Toonie and a Tin, and bringing back a favourite amongst kids.
See EVENTS on S54
New Renos
RED TOP GROCERY & FOOTWEAR LTD.
3303 43 Ave., Vernon (Beside Safeway) • 250-542-3132
“...the influential voice of business” #102 2901 - 32nd St, Vernon, B.C. • 250-545-0771 info@vernonchamber.ca - www.vernonchamber.ca
• Advocacy • Benefits • Connections
S54 Wednesday, March 30, 2011
2011 Business Review & Forecast
Events keep family focus Continued from S53 “Toonie and a Tin was on the last Sunday at the Wesbild Centre where people could skate with the Vernon Vipers, the Shrine clowns were on hand and the event was graciously sponsored by Tim Hortons who provided Timbits and hot chocolate,” said Fletcher. “I think we had 350 people. That’s not bad for a first event, and the weather was absolutely warm and sunny that Sunday. Who’d want to go to an event inside when the weather outside is beautiful and we’ve already been through a cold winter?” Brought back to have kids involved in Carnival was the poster contest, held through the schools. “We had more than 400 entries from the elementary schools, there were 24 winners and the contest drew an awful lot of attention,” said Fletcher. Fourty-one businesses, most from downtown, entered the decorated premises competition, and a lot of carnival participants embraced the Cooking With Carnival theme. “There were a number of cooking
events,” said Fletcher. “We weren’t sure about the theme but everybody came together in a big way with chef’s hats and aprons.” One thing that was missing this year was the popular snow sculpture competition at Silver Star, which the Carnival committee cancelled because of costs. Fletcher said Carnival is working on a plan to bring that event, and the popular kids’ ice sculpture contest, back in the fold. “The snow sculpture is a very expensive initiative where the two or three winners get sent east to Quebec to represent B.C. and we pay for that,” said Fletcher. “The ice sculpture hasn’t been going for about three years, and we want to reintroduce that event. We think we have a plan in place to bring both back as the community did miss them.” Work has already begun on the 2012 Carnival, the 52nd annual affair, with the intention being to add two or three more family events. “We look forward to next year being bigger and better than this year, and this year was extraordinary,” said Fletcher.
We make it easy to achieve your fitness goals! VOTED #110 0 GYM for 2
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FREE 5TRIALDAY PASS or drop by one of our two locations
www.fitnesswestgym.com SOUTH LOCATION 2203 Highway 6, VERNON
NORTH LOCATION #2 - 5400 24TH St, VERNON
250.503.1577
250.558.0319
Land is always a good investment New Lakeshore Executive Home
Exclusive Lakefront
Voted by Okanagan Life Magazine
Best Asian, Vegetarian and Family Restaurant
$2,085,000
$980,000
New 4 bedroom, 4 bath, executive home Lots of features & extras MLS®10001569 • #5, 70 Kestrel Place
Exclusive lakeshore lot complete with dock, boat lift and underground services. MLS®10001564 • #4, 70 Kestrel Place
1/4 Mile Creek Frontage
Near Magnificent Sugar Lake
$1,680,000 4 bedroom, 3.5 bath executive home. 78’ x 74’ shop set up for everything. MLS®10014715 & 10014607 • 42 Lang Road
Serving our valued customers for the past 35 years. 3006 - 28th Ave, Vernon • 250-545-5137
$998,000 Beautiful acreage & log home. Very good water supply. Bring your animals & the kids. MLS®10022682
Marcel 250.558.8674 DOWNTOWN REALTY LTD.
P AY E U R
www.marcelsells.ca
Wednesday, March 30, 2011 S55
2011 Business Review & Forecast
Region rolls out welcome mat to businesses MAUREEN MCEWAN
an informal networking session, is another chamber-sponsored event that takes A well-connected community place monthly. It’s an easy way for the is one of many benchamber’s 250 members to conefits that Armstrong, and nect, and provides them with an Spallumcheen, has to offer. opportunity to host the event and A strong volunteer base, showcase their businesses. a commitment to local merThe chamber’s commitment chants, an approachable city to community events is ongoing. council and low crime rate Countdown to Canada Day kicks are some of the others, says off June 18 and features an event Armstrong/Spallumcheen everyday for the 12 days leading up Chamber of Commerce to July 1. The Interior Provincial Sandra Starke president Sandra Starke. Exhibition is perhaps Armstrong’s “We have a new ice best-known event and takes place arena, a new pool, a great school system Aug. 31 through Sept. 4. The Pumpkin with innovative teachers and we’re very Fest follows in October and the Christmas community-focused,” said Starke. Light Up and Street Fair takes place in The chamber is involved in a num- November. ber of business and community-related In addition to events, the chamber is events throughout the year. First up is the also active in other areas. Training and Live Life Well trade show April 30 at the funding opportunities are a priority, and Hassen Arena. It’s held biannually (the have resulted in such initiatives as the Chamber’s Business Awards Gala is held Job Creations Partnership. This program, every other year) and features a variety in conjunction with the B.C. governof businesses, both local and within the ment, has allowed the chamber to proOkanagan. vide workplace training for new moms “It’s a great place to share what’s going getting ready to enter the workforce. on and it’s free to the public.” Together with the city and the townThe Business After Business program, ship, the chamber is keen to welcome Special to The Morning Star
new business to the area. Retail space is available in Armstrong’s downtown core while Spallumcheen has plenty of land for industrial use. That land has recently led to talks about a proposed location for a North Okanagan prison. “We’re waiting to see what happens with the prison decision in Lumby,” says Starke. However, it’s safe to assume the chamber will be involved if discussions continue. “We’re staying on top of what’s going on.”
As for the continued highway construction, chamber members are keeping a close eye on the progress and are continuing efforts to ensure traffic doesn’t drop off into Armstrong. “We always try and draw people in off the highway,” says Starke. Whether it’s through new signage, increased awareness or Armstrong’s reputation for being business friendly, new business owners are encouraged to stop in and see firsthand what Armstrong and Spallumcheen have to offer.
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S56 Wednesday, March 30, 2011
2011 Business Review & Forecast
Wesbild sports more than just an ice rink RICHARD ROLKE Morning Star Staff
Laced up and ready to go, you jockey for a position, mindful of those already doing laps. One false move and interference may be called. Every day, between 275 and 400 people walk around the concourse at Wesbild Centre to get in shape. “Come in at 6:30 or 7 a.m. and there’s 85 people walking here, and a couple of hours later, there’s 50,” said Stan Mitchell, facility manager. “They’re here as soon as we open in the morning and that continues until the last one gets kicked out when we close at night.” And those walking around the concourse represent the broad spectrum of the community. There are seniors but there are also people recovering from injuries. There are young parents pushing strollers, as well as the athletically motivated who are known to leave the concrete track and bound up and down the stairs that lead to the seated area. Four laps around the building equals one kilometre, so there’s no avoiding a workout. If the walkers are lucky, there will be some action at centre ice to take in, such as a dad showing his kids how to skate or a veteran etching the frozen surface. “It’s a relatively safe environment,” said Mitchell of why people choose to walk indoors. “You’re not subjected to the snow, ice, rain or direct sunshine.” Many residents are caught off-guard when they discover so many people walking inside what is considered to be just an arena. “When they first come in and see
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2011 Business Review & Forecast
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Continued from S56 In December, 18 of the world’s top men’s curling teams took part in the Swiss Chalet National event at Wesbild. “The curling was phenomenal. The facility holds the ice really well.” On March 15, self-help author and speaker Wayne Dyer took to the stage. “We’ve never had an event like this before where you come in, sit down and listen,” said Mitchell. “It was a different crowd than we usually see here. It gave new people some exposure to the facility.” Retractable seating on the southwest side of the building provides an open floor space of 20,500 square feet, and that was certainly needed for the Sparkling Hill Masters World Cup 2011, which held its ceremonies and banquet at Wesbild. “It’s the only place in Vernon where you can feed 1,200 to 1,600 people in one room,” said Mitchell. “There were issues of where to lay tables and leave stage space, but we retracted some of the boards to make room.” Mitchell and his staff are always
looking for events to book. “There’s versatility here,” he said, adding that besides the design of the building, the community serves as a draw for conventions, trade shows and concerts. “There is so much to do in the community. We have a world-class ski resort, golf courses and the lakes. The people here are enthusiastic.” A regular draw for Wesbild is the Vernon Vipers of the B.C. Hockey League. “They are six-time national champions,” said Mitchell. “They are leading the BCHL for average attendance for the third year in a row.” The first puck was officially dropped in the then-new Wesbild Centre in the fall of 2001, and a big celebration is being planned for later this year. “We’re working on plans right now,” said Mitchell. “I want to get pictures and memorabilia of past events together and possibly unveil a wall of memories. There may be a few days of free skating and we’re looking for suggestions of what else we can do.”
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S58 Wednesday, March 30, 2011
2011 Business Review & Forecast
Star rooted in region KEVIN MITCHELL
The Westbank product started covering Alone in the news- Coldstream council and room at 6:30 a.m., the school and hospital senior reporter Richard board beats almost 21 Rolke starts calling con- years ago. Today, he’s tacts for possible story the Vernon city hall leads or comments on reporter while also folcurrent issues. lowing regional It’s pretty district, rec sermuch been vices and genRolke’s routine eral news. since he joined A father of The Vernon two, Rolke Morning Star has spent 10 in April, 1990. years on the “I always Vernon Jubilee Richard Rolke blame the getHospital ting up early Foundation on the farmboard. He’s ing background I have,” currently vice-president. joked Rolke. “I like the Rolke says The quiet time. It’s my time Morning Star is a sucand I have the run of the cess because of its strong place. If I’m calling an North Okanagan presMP back east, they’re up, ence. and I’ve called regional “We’ll cover an issue district directors at 6:30. in Enderby, a fire in Some of them have been Vernon and the prison up for two hours.” debate in Lumby. We’re Morning Star Staff
covering issues that are closest to the people in those communities. We’ll take pictures of kids on stage and we’re telling the stories of people who you’re going to see in the grocery store or walking down the street.” Cara Brady, who went to high school in Vernon, began writing for the paper 11 months after the first edition was delivered June 12, 1988. An English major in university, Brady joined the newspaper’s lifestyles section part-time, getting on full-time in ‘93. “Actually, the first things I had published in The Morning Star were in sports, one on a person who ran the Boston Marathon, and one on Camille Martens.”
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2011 Business Review & Forecast
Staff takes pride in duties held a few different desks at the paper, where A mother of one who she started in classified has two grand-children, sales in May, 1990, a Brady writes moving few months after being articles which often make crowned princess Silver Star. a difference. “I worked “I especially at The like the comMorning Star munity projects from eight that I’ve seen until 5:30 go from a good and then I’d idea to actually go waitressbeing there, like ing at night People Place, Cara Brady at Kelly O’s. Hospice House I did that for and NONA, seeing how the community a year.� She worked as an makes things happen accounting assistant and when it gets together.� Brady also respects was promoted to office/ manager the people who spend accounting countless hours with before joining the display sales staff 10 years smaller organizations. “Every time I write ago. “The family that an article asking for volunteers, they find vol- I have here is No. 1,� unteers. That is pretty said the bubbly and funloving prankster. “I’ve satisfying.� Lynnaya Frasch has grown up with these
Continued from S58
people. I’ve known them since I was 18. My clients have also become friends because I see them so often and I have built personal relationships with them. I have said on some days I’d do this job for free. “I’m proud of this paper and I’m proud of this community.� Nathan Weathington joined the paper as publisher last fall on transfer from the Comox Valley. Al Tomiak is the sales manager, overseeing a staff of 11 reps. Glenn Mitchell is the managing editor with a staff of eight reporters and one photographer. A carrier force of 218, including 20 drivers, deliver 33,231 editions of The Morning Star, and another 2,800 copies of The Daily, published Monday to Friday.
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S60 Wednesday, March 30, 2011
2011 Business Review & Forecast
Home building levels off KRISTIN FRONEMAN Morning Star Staff
Look around Vernon these days and you can’t help but notice the number of major construction projects taking place around town. Cranes have been a fixture with public facility projects currently underway, including the new hospital tower, library and Vernon Secondary School. Despite the growth upwards, construction of new residential housing (starts) has levelled off in Greater Vernon, and throughout the valley, the past year, said Paul Fabri, an analyst with the Canada Mortgage and Housing Corporation. “We have seen starts moderate the past year since the high in the early part of 2000. This has been consistent around B.C.,” said Fabri. “This is attributed to slow economic growth, builders having strong competition from the market, and strong competition from existing home owners who have been opting to renovate.” In Vernon, new housing construction slowed by 16 per cent in 2010, with 223 housing starts, compared to 265 starts in 2009. However, of the 223 starts, 187 were single-detached units, a 34 per cent increase from 140 units in 2009. “Lower lot prices and lower construction costs enabled builders to compete more effectively with the existing home market and attract more new home buyers in 2010,” said Fabri. Favourable mortgage interest rates were also a key factor contributing to increased detached home starts. On the other end of the scale, there were 36 multiple-family units –– condos, apartments, rental housing and lower density townhouses –– constructed in Vernon in 2010, a
“Lower lot prices and lower construction costs enabled builders to compete more effectively.”
4
— Paul Fabri 71 per cent decrease from 125 units in 2009. “There was the government-funded housing project that was built in 2009 that had a little to do with this,” said Fabri, adding that two years ago, buyers were more apt to build due to the threat of higher interest rates, which never materialized, and the onset of the harmonized sales tax. A similar trend can be found on the re-sale of homes, which have come down from peak levels. “There was a surge in 2009 as home buyers brought in the anticipation of higher interest rates, but sales have moderated since,” said Fabri. And both housing starts and the re-sale market are expected to remain at a moderate rate for 2011. “The new home construction sector continues to face strong price competition from a well supplied existing home market” said Fabri, adding that lingering inventories of new, completed and unoccupied condominium apartment units have also constrained multi-family construction. “The B.C. economy is expected to have modest growth, with migratory growth and employment growth, this could translate into building and housing needs,” he said.
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Wednesday, March 30, 2011 S61
2011 Business Review & Forecast
Hospice on journey of care CARA BRADY Morning Star Staff
The North Okanagan Hospice Society marked its 25th anniversary in 2009 and is looking ahead to continuing to provide quality end-of-life care for the residents of the North Okanagan. “The board thought this was an appropriate time to engage in an ongoing discussion with members of the community Karen Truesdale to provide the future direction of Hospice. We have always had input from the community and we want to continue to see that the society is an organization of and for the community,” said board member Karen Truesdale. There will be informal focus group meetings around the area served by the Hospice Society. Anyone who wants to have input can call the society to find out where to attend a focus group meeting, or how to organize a focus group. People are also welcome to submit their comments to the society in a letter. “We still have the same vision, the same mission as we have always had — respect, comfort and compassion in life’s final journey,” said Truesdale. “In the past, one of the things that the community had told us was that we need support not just for the person who is dying but for their family and friends as well and we provide that through our grief and bereavement services which are funded by our own fundraising and contributions from the community.”
“One of the most important things we have talked about is that people know that they have a choice of how and where they spend their last days. People in the outlying areas have said they feel a need for Hospice/Palliative Care services closer to home and we are working with these groups.” The North Okanagan Hospice Society said goodbye to long-time executive director Brenda Thorlakson at the end of 2010. The recruitment process for a new executive director is underway. Truesdale said that the general public perception of what Hospice does seems to be good but some people think that it is expensive to come to the house. With IHA funding, the cost per day is now under $30. No one is ever turned away for financial reasons. The addition to the Hospice House opened in 2008, doubling the number of beds to 12 and increasing the number of staff and volunteers. The members of the board of directors are also volunteers. Truesdale had been a member for three years. “My mother died of cancer at home when I was 18. What a different experience it would have been for her and for the family if she could have been in a hospice house. It is a real privilege to be on the board. It is a very exciting opportunity and a tremendous responsibility to be part of the board’s efforts to guide the future direction of Hospice,” she said. “The focus groups have been very enthusiastic and their comments and ideas have confirmed that the Hospice management, staff and volunteers are doing a wonderful job, and I know they will do a wonderful job in helping the new executive director to settle into the position.”
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S62 Wednesday, March 30, 2011
2011 Business Review & Forecast
OC plants a brighter future
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CARA BRADY Morning Star Staff
Okanagan College is taking up farming on a slope overlooking Kalamalka Lake. A community farm for teaching and research, based on the work done by Art Bomke of the Faculty of Land and Food Systems at UBC, is planned for the campus in partnership with the District of Coldstream, community groups, local students and OC and UBC Vancouver students. “It doesn’t look like much now but we hope to plant the first crop in 2012,” said regional dean John Lent as he looked at the piles of dirt below his office window. The college continues to grow in every way with enrolment up again this year, new faculty members, more international students and the first convocation at the Performing Arts Centre last June where 130 students received credentials including certificates, diplomas, and degrees. Since 2005, when the institution became a college again with the opening of UBCO,
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John Lent, Okanagan College Kalamalka campus dean, looks over the site where students will take up farming. enrolment at Kalamalka Campus has increased from 530 to more than 1,000 students. “We’re pretty full and we’re hopeful that we will continue to grow as more people take advantage of the variety of programming we offer in trades, arts and science and business. The need for education is there because we have people coming from other areas to take courses here,” said Lent. “There are long-term changes we’re looking at, like bringing the trades students on campus and a student residence.” While the average age for students is 26, the age range is from high school graduates to late-40s, something Lent likes for the
vibrant mix it brings to the campus. “I love the mixed classes, they’re so feisty,” said Lent, who has taught creative writing at the college since 1978. The college is waiting to see what the Agricultural Land Commission has to say about partnerships with the regional district, the City of Vernon and the district of Coldstream which could see athletic facilities for community use at the college site. “Ever ything has been going very well for us. Our problems are good problems because we’re running out of space because people want to take our programs,” said Lent.
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Wednesday, March 30, 2011 S63
2011 Business Review & Forecast
Funtastic an annual hit
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Solid-gold entertainment, 300 slopitch teams from all over the place, and a little lawn bowling and tennis make the Funtastic Summer Festival a monster hit every year. Those involved spend $4.5 million in the North Okanagan, making it a win-win situation no matter what happens on ball diamonds in Vernon, Armstrong and Enderby. Giving back to the community is what Funtastic is all about as it enters year 27. “We raised $143,000 last year and since 1986 when $500 was donated to Special Olympics, the society has donated more than $1.2 million to enhancing sport and recreation in our region,” said executive director Jim McEwan, in his third year. The A&W Funtastic Music Festival will attract thousands to its armycamp outdoor stage with Toronto’s Glass Tiger and L.A.’s Great White the main headliners for this summer. Glass Tiger – known for singles Don’t Forget Me When I’m Gone, Someday, Diamond Sun and I’m Still Searching – will open the festival Thursday, June 30. “We’ve also got three outstanding tribute acts from Vancouver,” said McEwan, of the Led Zeppelin, Bon Jovi and AC/DC (Thunderstruck) groups. “Some of the musicians say they’re incredible.” The first Funtastic tournament took place with 55 teams, growing to 88 teams in its second year. There are now 216 teams in Vernon and another 84 in Enderby and Armstrong, from reunion entries and ball-crazy ultra
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Funtastic gets underway June 30 with slopitch, lawn bowling, tennis and more. competitive teams to play-at-yourown-speed rosters. McEwan said the Bud Lightsponsored tournament is almost sold out with 75 per cent of the teams coming from outside the region. Games in Vernon will be played on 21 diamonds from June 30 through Sunday, July 3. Fireworks are scheduled for Canada Day night at the army camp grounds. Lawn bowling, a triples tourney, is held on the Polson Park greens, while tennis, in its third year, goes at the Marshall Field courts. McEwan said Funtastic remains committed to a proposal for a multisport facility, catering to the needs of baseball, football, track, soccer, field lacrosse, rugby and Ultimate frisbee. The park would include permanent washrooms, dugouts, storage, office space and bleachers. Vernon lawyer Brett Kirkpatrick is the new president of Funtastic, which runs smoothly thanks to a large board and 425 volunteers.
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Wednesday, March 30, 2011 S65
2011 Business Review & Forecast
Winery toasts new name JENNIFER SMITH Morning Star Staff
Despite recently tapping into a new name, a local winery continues to cultivate a comfortable following. Edge of the Earth Vineyards, formerly known as Hunting Hawk, adopted its new name last year. Even with the confusion that follows any business name change, owner Russ Niles says the Spallumcheen winery is doing well and even closing in on its annual target of selling 500 to 600 cases. “People like it,” said Niles of the new name, which he came up with due the remote location of the winery – north of Armstrong off Highway 97. “Most people, by the time they get there think they’ve fallen off the Earth.” The name change was necessary following the sale of the winery’s O’Keefe Ranch operation a few years back. “When we sold the ranch winery the name went with it,” explains Niles. Along with re-branding, the winery also tapped into some new varieties
last year. “(A few years ago) we came across some grapes that were going to be orphaned,” said Niles, who had almost forgot about the grapes after they were ground up together and left to age in barrels. He admits they were unsure what to do with the combination of Lemburger and Samtrot, but ended up with a unique blend they’ve termed Samberger. “It’s a really top-notch, full-bodied red,” said Niles of the distinct creation. Edge of Earth also bottled its first ice wine last summer. The January 2008 organic ice wine was given 4.5 out of five by Okanagan Life. “They called it ‘delectable and exquisite,’” said Niles. “You just have to taste it, it’s just fabulous.” Edge of the Earth is one of the smallest, family-owned wineries in B.C. – and that’s just the way Niles likes it.
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Russ Niles, owner of Edge of the Earth Vineyards, prunes the vines at the Spallumcheen winery, which continues to do well despite a challenging economy.
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Couple content with business Continued from S65 “We just have a nice, manageable little operation,” he said of the three acres of grapes, plus a patio, gift shop and processing area built into their home. Aside from maybe putting up a billboard in the area, Niles and his wife, Marni, don’t have any big expan-
sion plans for the future. “We’re pretty content to pull people off the highway.” And that’s just what they do, from Easter to Thanksgiving. In the off season, when they’re not pruning, bottling and tending to the business, the couple enjoys the fruits of their labour at their “home away from home” in sunny Florida.
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