Google’s New Tool to Help You Gauge Your Site’s Page Speed and Mobile-Friendliness
Google has come up with a new tool that will allow you to gauge the page speed and the mobile friendliness of your website through the use of a URL. Know more.
“We want Google to be the third half of your brain.” — Sergey Brin, computer scientist & co-founder of Google What is this tool all about?
Recently, search engine giant Google announced about the release of a new tool on Google Small Business. This free tool helps measure the mobile-friendliness and page speed of websites.
It analyzes your website’s mobile-friendly design and speed using a URL. It then gives recommendations for improvements and optimization. What Google has to say about it? Google tells how important it is today to know how your site works across multiple mobile devices: “On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn’t easy
to use, they’re five times more likely to leave. To avoid losing out on these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is seeing how your site is performing. We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed.� The gist of the matter is businesses sacrifice their market share when their site is not up to the mark and not speedy enough. How it actually works The new business-friendly tool takes your URL and puts it to test to ascertain its mobile compatibility and page load speed. It uses a measurement scale of 1 to 100 to rate these factors, and takes into consideration things like images, scripts, HTML, and CSS. This tool takes not more than 3 seconds to perform this test. It will tell you whether your site has passed the test, and if the result is negative, it will list some of the issues that need to be resolved quickly. Business benefits that the new tool offers
Google’s criteria for a mobile-friendly and fast site are developed in accordance with the growing need of users to find more mobile-friendly pages. It aims at making mobile searches a less frustrating experience. Nowadays, most of the customers use smartphones to search for
businesses, products and services, and this tool from the house of Google tells others how a website should be designed for mobile devices. Usability testing like the one this tool offers is useful for any webmasters since you get a comprehensive usability report on websites that includes all the loopholes that need to be plugged. Simple user interface and aspects like easy optimization of images make this tool from Google useful for small businesses also. Factors like page speed and mobile friendliness figure in Google’s algorithm updates and hence they are significant from SEO and ranking perspective. The message is clear. Every business, irrespective of its size, needs a mobile-friendly and well-optimized website. It is something every web designer and web developer strongly recommend, at least from the point of view of Google search and ranking. Ease of use and convenience come first for mobile phone users.