True or False: You Can Sell Your Home For Full Price in One Weekend

Realtor Buchi C. Offodile shares how his trademarked Sell By Monday™ system will get your home sold for full market value its first weekend on the market.

Article By Alyson Turner Photography By Ro Moreno

I am in a Mastermind with some of the best agents across the country. We meet twice per year to talk about the real estate market, challenges in our respective markets, and how we can deliver better service to our clients,” Buchi Offodile, Realtor with Sold 100 Real Estate tells us. “Last year, the Sell By Monday™ system was birthed from one of these mastermind meetings.” Buchi is a motivated, experienced, and skilled realtor, licensed in DC, Maryland & Virginia, whose commitment is to deliver the best results to his clients. He does this by listening to his clients and learning what their goals are no matter if they are buying or selling. He then turns those goals into a reality by using the Sell By Monday™ system. Selling a home during its first two weeks on the market is the best way to get the best price for your home because stastics show that longer sales result in significantly lower sales prices. So I asked myself, “Can I consistently sell homes during the first weekend on the market while still netting my clients the most amount of money?” Buchi explains, “The answer was a resounding, “Yes,” because the traditonal real estate model has not really changed since the National Association of REALTORS was created in 1908. This is how the traditional system works: an agent takes a listng,

releases it on the market, waits for the buyer or buyer’s agent to find it, the two of them negotiate the terms on behalf of their clients. Typically, a listing is for a six-month period. and the goal of the agent in the traditional system is to simply sell the property at some point before the agreement expires. If an agent has a marketing budget than they will spread their marketing budget evenly over six months. This way, if it sells faster than they save money. The problem is that no product is sold like that these days. For example, Apple would never sell a product like this. On the contrary, they always heavily market their iPhones before they ever hit the store so they can make sure that buyers are waiting in line on the day of the release to get one. When Apple does this, their customers aren’t worried about the cost of the iPhone. Their only concern is whether or not they will get one, “Buchi says, “This is a completely different approach to marketng products because it influences the customer’s psychology on a deep, emotional level and leverages the natural human urge to compete for scarce resources. The SellByMondayTM system simply applies these foundational principles to selling real estate. That is why this concept works.” Using this system and this approach, Buchi has successfully been able to sell homes during their first weekend on the market for the last two years.“We really focus on creating a competitive environment around the house. We employ several different strategies to make this happen before the property even hits the market. This way, buyers are ready and waiting when the property does come to the market. When this happens, it results in higher offers the first weekend that the property is on the market,” he says. Buchi works with buyers as well. Using the strategies, he has learned over the years he is able to get more offers accepted. He tells us, “With our buyers we must be strategic in the way that we submit offers. We have to do certain things to make our buyers stand out and get their offers accepted. I start by finding out if my buyers are looking to move next week or next year? My focus is on their situation and what they want in the future. Do they have a lease? A job transfer? Have you already spoken to a mortgage broker? What type of home are they looking for? I have come to realize that most buyers know exactly what they want, but some of them just don’t know how to describe it. So I view my job as nterpreting clients’ wants and needs and then helping them navigate the best way to get them.” Whether buying or selling, Buchi says the first thing that he does is try to understand what a client’s current needs are and what step of process they are in right now. “If you are a seller are you still living in the property? Are you downsizing or upgrading? What is the reason for the move? How soon do you need to move? What is the best way I can help? From there I find out where we need to go. Then, I chart them a path from where they are to where they want to be,” Buchi says. Buchi has been a realtor for several years, but has been interested in real estate since he was in college. He has the knowledge and the drive to get your goals and dreams achieved. “I have been interested in real estate since I was a Sophomore in college learning how to invest in real estate, how to buy real estate. I was very interested in all of it. It really defined who I was as a person. My uncle is actually my broker [Sold 100 Real Estate] and has been an agent for over 15 years,” he says, “When he became a broker, I would visit him in the summers when I was home from school and tag along when he was selling homes to get a feel for what he was doing. When I graduated, I started working on Capitol Hill. Then, I reevaluated and I jumped right into real estate to really try my hand at the business. I have always loved real estate. I love helping people and I love seeing the homes. Through my uncle and my training, I learned how to master my craft and be there for my clients. I have honed my skills and really deliver for my clients. This is a service and it is a value to customers. I believe in this system and it is my job to tell people about Sell By Monday™ and our approach. We need to help more people get where they need to be.”