정 원 보 석 Bijoux de jardin - Garden Jewelry
Typography Final Style Guide Spring 2011 Project Description A Style Guide is a comprehensive identity and branding book that details how the organization is placed in the market. The book should stand on its own as a guide for future “in-house” employees to maintain all aspects of that particular organization’s public appearance. The book also gives clients an idea of the overall presence in a glimpse or in a “nutshell.” Each category of the style book will be broken down into sections that, when collectively sequenced, describe components of a larger whole.
Designer’s Ambition Picture this. You are in a garden, and the sun’s light is glowing a mild purple and orange. As you walk into the garden, you smell the sweet nectar of the flowers and the warm breeze whispering over your face. A beautiful woman walks past you, and her sweet smell overpowers the flowers. As she glides over to the garden bench, she whirls around to look at you, and the sunlight hits the jewel hanging on her neck.
This image was the start of my theme for my final Typography project. Organic, natural, soft, growing, earth—these are the descriptive words that followed my design throughout. Taking the garden approach but mixing jewelry into it, I wanted to showcase the beaded jewelry in a way that was beautiful, like a flower opening in the morning.
The boxes I choice to make will bloom to reveal the beaded necklace. Before the flower blooms, the receiver of the jewelry will be able to read the description of the maker and the logo. Inside the box will be an insert about the jewelry maker, the stone, and where it is from.
Design and Concept by Veronica Black
Table of Contents Logo Color Palette Mark Location Type Face Family Business Card and Letterhead Packaging Insert
... 4 ... 8 ...10 ...12 ...14 ...18 ...20
The slab serif design is very bold and strong. For my design and product, which is very womanly and organic, I wanted a demanding font and logo that embodied that. The logo was inspired by old wood stamps that were used to label or tag items. The simple border is not meant to overpower the words inside of it. And the choice of languages for the title shows the diversity of the logo.
Logo Design 4
de jardin
Conception de Veronica
j
Design by Veronica
de ardin
Design by Veronica
Garden Jewelry
Conception de Veronica
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Bi oux
de jardin
de jardin
Bijoux
Bijoux
Bijoux
BijouxConception de jardin de Veronica
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Garden Jewelry Design by Veronica
Logo Design 5
1 7/8’’
Conception de Veronica
Bijoux de jardin
Garden Jewelry
정 원 보 석
1 1/6’’
Conception de Veronica
정 원 보 석
Bijoux de jardin
3’’
1 1/2’’ 1 7/8’’ 3’’
1 1/6’’
1 1/2’’
Conception de Veronica
Garden Jewelry
Conception de Veronica
Logo Design 6
de jardin
Conception de Veronica
j
Design by Veronica
de ardin
Design by Veronica
Garden Jewelry
정 원 보 석
Bi oux
de jardin
Conception de Veronica
de jardin
Bijoux
Bijoux
Bijoux
BijouxConception de jardin de Veronica
정 원 보 석
Garden Jewelry Design by Veronica
This was inspired by decorative, vintage buttons. Their mossy color set the mode of a quiet garden with a touch of modernism. To break up the grays and greens of the color palette, the highlights of red are used to brighten up the design. The two base colors are the Moss Green and Dark Blue. Together these color form shades of gray. The alternate colors of the reds and ivory accompany the blues and greens of the base colors.
Color Palette 8
Moss Green - Base Color R 122 G 147 B 76
Dark Blue - A1 R 40 G 61 B 91
Blue/Gray - A2 R65 G86 B92
C56 M27 Y87 K7
C91 M76 Y40 K31
C79 M59 Y56 K23
HEX 7A934C
HEX 283D5B
HEX 41565C
Deep Gray - Mix1 R108 G114 B 118
Lite Gray - Mix2 R128 G130 B133
Gray - 50% K R 147 G 149 B 152
C43 M32 Y30 K35
C0 M0 Y0 K60
C0 M0 Y0 K50
HEX 6C7175
HEX 808285
HEX 939598
Black - 100% K R0 G0 B0
White R255 G255 B255
Maroon R68 G3 B22
C0 M0 Y0 K100
C0 M0 Y0 K0
C48 M86 Y66 K70
HEX 000000
HEX FFFFFF
HEX 440316
Scarlet R 200 G 54 B 39
Tan R211 G211 B 174
Lite Blue R207 G225 B226
C15 M93 Y100 K5
C18 M10 Y35 K0
C18 M4 Y9 K0
HEX C83627
HEX D3D3AE
HEX CFE1E2
A garden, outside somewhere, a natural setting—these are not the normal places to wear jewelry, but for this product you can wear anywhere and be beautiful. The landmarks for the product showcase magazines that are both high fashion and everyday adventures. You might see the adds for the Garden Jewelry walking down the streets of Paris or advertisements in magizines.
Mark Location 10
The bold font draws your attention to the words, provoking the audience to look inside or be excited about the product. The “Mary Jane Antique” font is decorative but still strong. “Modern No. 20” is a modern version, and “InaiMathi” is the body font.
Type Face Family 12
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정 원 보 석
정 원 보 석
Mary Jane Antique - 12pt.
Mary Jane Antique - 24pt.
Mary Jane Antique - 36pt. Modern No. 20 - 12pt.
Modern No. 20 - 24pt.
Modern No. 20 - 36pt. InaiMathi - 12pt.
InaiMathi - 20pt.
InaiMathi - 36pt.
The business card doubles as the insert and provides information about the jewelry.
Business Card and Letterhead 14
8 1/2’’ 11’’
1’’ 1 3/4’’
de jardin
eption de Veronica
de jardin
Bijoux
Bijoux
Design by Veronica
Garden Jewelry
BijouxConception de jardin de Veronica
1’’
1234 Street Las Vegas, NM 87701 address@email.com 505-123-4567 3 7/16’’
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Conception de Veronica
3/4’’
Name N. Name
j
de jardin
2 15/16’’
de ardin
Bijoux
정 원 보 석
Bi oux
정 원 보 석
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Garden
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Title Name, Modern No. 20 -26pt Address, Modern No. 20 -14pt. Body text, InaiMathi -12pt.
3/4’’
n de Veronica
Design by Veronic
de ar
Bi ou
j
Design by Vero
Garden Je 11’’
2 1/2’’ 2 3/4’’
de jardin
ardin
8 1/2’’
Bijoux
Conception d
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Business Card and Letterhead 15
3’’
Garden Jewelry Design by Veronica
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1 1/8’’
1234 Street, Las Vegas, NM 87701 5/8‘’ address@email.com 505-123-4567
정 원 보 석
정 정 정 Bijoux 원 Bijoux de jardin Business원 Card and Letterhead 16원 보 de jardin 보 보 석 석 석 Conception de Veronica
Conception de Veronica
j
Design by Veronica
de ardin
Bi oux
j
1234 Street, Las Vegas, NM 87701 Jewelry Garden address@email.com Design by Veronica 505-123-4567
Design by Veronica
de ardin
Bi oux
Design by Veronica
Garden Jewelry
BijouxConception de jardin de Veronica
Jewelry Bijoux Design by de jardin Veronica
3/16’’
Conception de Veronica
de jardin
onception de Veronica
Garden
Bijoux
de jardin
N. Name nommé
Garden
Rue 1234, Las Vegas, nanomètre 87701 address@email.com 505-123-4567
BijouxConception de jardin de Veronica
Jewelry Design by Veronica
정 원 보 석
Conception de Veronica
Bijoux
de jardin
2’’
2 15/16’’
de jardin
Bijoux
2 15/16’’
3/16’’
Bijoux
BijouxConception de jardin de Veronica
2’’
Name N. Name
3 1/2’’
de jardin
de jardin
1 7/8’’
Conception de Veronica
Bijoux
Bijoux
1 13/16’’ Garden Jewelry Design by Veronica
2’’ 3 1/2’’
j
1234 Street, Las Vegas, NM 87701 address@email.com de ardin 505-123-4567
Bi oux Design by Veronica
정 원 보 석
Design by Veronica
Jewelry
Garden
Name N. Name
The packaging of this product carries the theme of the garden. The triangular shape, when opened, blooms like a flower to reveal the nectar of jewelry that awaits.
Packaging 18
Size Varies
The insert tells the receiver of the jewelry where the jewelry beads are from, who made it, and doubles as the business card.
j
123 Street Las Vegas, NM 87701 address@email.com
Design by Dragonfly
de ardin
Bi oux
Insert 20
2’’
3’’