Koshland Museum Style Guide
Table of Contents
Color Palette
3
Font
4
Brochure Banner Ads Teach and Learn Plan your Visit Interactive Map
5-6 7 8-9 10 11-12
Color Palette Dark Purple RGB: 56 / 10 / 19 CMYK: 44 / 74 / 0/ 53 LAB: 22 / 38 / -35 HEX: 441F79
Lime Green RGB: 103/ 255/ 15 CMYK: 60 / 0 / 94 / 0 LAB: 89 / -74 / 84 HEX: 67FF0F
Koshland Red RGB: 240 / 0 / 30 CMYK: 5 / 100 / 88 / 1 LAB: 50 / 77 / 54 HEX: F0001E
Indigo RGB: 27 / 42 / 130 CMYK: 79 / 68 / 0 / 49 LAB: 22 / 28 / -51 HEX:1B2A82
Robins egg blue RGB: 0 / 188 / 226 CMYK: 100 / 17 / 0 / 11 LAB: 70 / -26 / -30 HEX: 00BCE2
Font
Humanist 521 BT Condensed Humanist 521 BT Bold Condensed
Humanist 521 BT Light Humanist 521 BT Light Italic
Humanist 521 BT Extra Bold Condensed
Humanist 521 BT Roman
Humanist 521 BT Extra Bold
Humanist 521 BT Bold
Humanist 521 BT Ultra Bold
Humanist 521 BT Bold Italic
4
Brochure - Inside
10 in 10 in
Font: Humanist 521 BT Light Size: 12
5
Brochure - Outside 10 in 10 in
Font: Humanist 521 BT Light Size: 12
6
Banner Ads
468 px 20 px
60 px
20 px 40 px
Font: Humanist 521 BT Light
7
Teach and Learn 555 px 610 px
all gutters 5 px
15 px margin, left, top, and right from edge of existing page Font: Humanist 521 BT Light Size: 12 pt
8
Teach and Learn 555 px 610 px 5 px
5 px
15 px margin, left, top, and right from edge of existing page Font: Humanist 521 BT Light Size: 12 pt
9
Plan your Visit 555 px 365 px 5 px
10 px
15 px margin, left, top, and right from edge of existing page Font: Humanist 521 BT Light Size: 12 pt
10
Interactive Map 555 px
365 px
15 px margin, left, top, and right from edge of existing page Font: Humanist 521 BT Light Size: 12 pt
11
Interactive Map
Font: Humanist 521 BT Light Size: 12 pt
12
Koshland Museum Style Guide