Portfolio by Veronica chuah

PORTFOLIO chuah jia en veronica

GRAPHIC DESIGN

• Trust, is the value that keeps a relationship everlasting.

Target Audience

The New & Younger Generations

Objectives

• Veering away from old and conservative idea of wearing just simple gold. • Consumers are no longer middle aged, but a younger generation has taken over.

Theme

All teasers, poster, and merchandise are delivered in a theme of wedding, which matches the concept of eternal love and trust.

CORPORATE RETAIL SPACIAL DESIGN

Tomei | Rebranding

Logo A more stylish design is developed so that it will be more recognizable among the jewelry world of the younger generations.

Concept

Eternal Love & Trust

New Identity

Stresses on White Gold & Diamond Collection • White gold is something eternal, and not only the favor of the month • Diamonds are a symbol of timeless love.

A new logo with a letter T, made of two ropes tied together is created to symbolize eternal love and trust. Responsibility and promises are also shown in the logo, as it is formed by two ropes supporting one another, forming a dead knot. A heart shape is formed in the knot to bring out the message of love. It is also developed to create a simpler yet timeless feel.

GRAPHIC DESIGN

First Teaser Three trendy female silhouettes with sparkling gowns and jewelries are presented, with the tagline “It Sparkles”. Jewelries are the most important items on the wedding list. It is not only vital to the bride and groom, but also to the people who are attending the wedding ceremony.

Poster The bride silhouette with diamonds instead of the wedding bouquet is presented, with the tagline “In A Time Like This.” Wedding vows simply could not be completed without a wedding ring. Youngsters of today are also going in for white gold and diamonds to exchange the most important day of their lives.

Merchandise Rings are used in my merchandise items, as it is a symbol of trust, promises, love, and commitment.

Second Teaser The bride and groom silhouettes are presented. As they kissed, a diamond is form in between, bonding them together. A ring in wedding symbolizes love, companionship, and emotional bondage. Hence, the tagline “It Bonds”.

GRAPHIC DESIGN

Ambient Media A garden bench is a romantic resting spot for two. It is a perfect place where two people are brought together, escaping the hectic world, enjoying the quiet moment together and letting their cares slip away. A bench for two is created as two is the number from where love begins. It is formed by two diamond rings, as rings are a symbol of trust, promises, eternal love, and support.

Billboards Billboards are placed in prosperity streets and romantic vacation spots.

Window Display A more stylish interior and outlook are developed to attract the youngstersâ&#x20AC;&#x2122; attention. It is also developed according to the companyâ&#x20AC;&#x2122;s new concept, creating a new image for the company.

GRAPHIC DESIGN

GLOBAL WARMING POSTERS POSTCARDS

3 POSTERS | POSTCARDS SERIES

GRAPHIC DESIGN

Development

My concept is deforestation, which will lead to global warming and habitat displacement of animals. Therefore “SAVING A TREE AND SAVE EVERTHING ELSE” has become the tagline for this series of posters and postcards. To bring out the concept, I’ve used the illustration of a tree which has been cut into half and falling down. When a tree falls, the leaves will fall too, in this poster, the leaves are replaced with animals, and this directly brings out the message that when u cut a tree, thousand of animals be affected. This series of posters need 3 design, therefore, one of the design is based on the mammals, another one is based on the reptiles and the last one will based on amphibians, each will represented by the tree of their own habitat. In the poster, animals are painted in green to represent the leaves on the tree. Tree studs have been placed to show that an active deforestation activity is in progress.

GRAPHIC DESIGN

NATURAL PACKAGING The Gift

Gifts make a person feel special, hence, the brand name The Gift was born. It is a new brand of truly organic chocolates made of high quality ingredients, featuring unusual textures and natural flavors that melt your senses. â&#x20AC;&#x153;The Giftâ&#x20AC;? is pleased to offer arange of unique, organic chocolate gift boxes, prepared with ample amount ofchocolate for all the well wishes. They are designed to give a feeling of personal touch, a treasure of warmth that tempts your senses. This gift is unique in a way that there would be no other gift boxes which shares the exact same pattern. The experience of chocolates is likethe beauty of our natural world. Thus, our chocolates are made from organic ingredients instead of synthetic substances; Flower symbolism is used to cater the meaningof organic; The giftboxes are also made from natural papers, which is recyclable and biodegradable.It is an ecofriendly packaging, which can be widely reused.

GRAPHIC DESIGN

“The Gift of Love” and “The Rose”

It is so much more than the simple taste experience we normally think of it as, but a gift, which carries warm wishes to the ones you adore.

GRAPHIC DESIGN

“The Gift of Faith” and “The Dandelion”

“The Gift of Luck” and “The Four Leave Clover”

GRAPHIC DESIGN

“The Gift of Happiness” and “The Sunflower”

FAMILY CARICATURE FOR TISSUE BOX SERIES

The concept for these Premier Tissue Box series is family caring, with the tagline, ” The simple act of caring could turn a life around “ Families are strengthened by expressions of caring and appreciation. Physical expressions are good ways of showing affection, love, and appreciation. A quick pat, a hug, a kiss, and in this context, giving a piece of tissue, can say a lot to people of all ages. Caricature figures of my own family members are drawn to create a feel of a complete and loving family. Droplets of fluids are drawn on each family member to resemble themselves. These fluids are colored to make a focus. My tissue box series are white in color. White stands for a wholeness and completion. This suits my concept of family.

GRAPHIC DESIGN

ILLUSTRATION

IDENTITY NAME | SYMBOLIZATION

Wild flowers and roses are used to portray myself. Roses are used to symbolize affectionate, caring, and romantic. Roses on the other hand, have thorns. I protect myself from getting hurt as I am a sensitive person. I use wild flowers to portray that I can adapt easily to any situation.

All logos belong to Premier

ILLUSTRATION

PHOTOGRAPHY

STILL LIFE PHOTOGRAPHY COLOR SPLASH

The concept for my still life photography is Colours. In my photo series, the Colour Splash technique is applied. This effect easily gives photos a dramatic look by converting them to black and white, while keeping the chosen details in color. This effect, also known as “cutout’ or “selective color”, helps to draw the viewers’ attention to the colorful areas.

PHOTOGRAPHY

FASHION PHOTOGRAPHY CHANEL INK

I used Chanel Ink as my concept. The color of my photographs are with pure and white background. This is to let my audience focus more on my highlighted spot, which is the skin art. The tattoos were placed on different parts of the body, while enhancing the beautiful body line of my model.

PHOTOGRAPHY

COMPUTER GRAPHICS

PLAYING CARDS FOR COUPLES

All logos belong to Chanel Ink

I’ve chosen the concept, poker cards for couples. Hence, the theme used is romantic. I’ve created three characters, the cute couple, and their pet rabbit. In each of the cards, the illustrations are of the sweetest things couples do. Each card is unique. There are no repetitions of the illustration. The colors I’ve used are blue and pink for the background, and black for the illustrations. Gradient is applied on the background to create a soothing and romantic feel. Whereas the blue and pink colors are used to symbolize the couples, blue for boy, and pink for girl. The suits of the poker cards, spade, hearts, diamonds, and clubs, are revealed as part of the illustrations. They formed the full picture of what the couples are doing. This unique and cute poker cards are ideal for couples!

COMPUTER GRAPHICS

TYPOGRAPHY

COMPANYâ&#x20AC;&#x2122;S PROFILE DREAMSGROUP DREAMSGROUP is a design house, where their abilities are bound only byyour imagination. They offer a more unique identity and create solutions,bringing your business and targeted markets together with an exceptionalunderstanding of who you are, what you do, and what makes you stand tall abovethe rest. The booklet of Dreamsgroup is divided into 7 chapters. They areDreamsHome, We Are Unique, What We Do, DreamsWork, DreamsClient, DreamsContact,and DreamsJobs. Dreams characteristics and dream objects may be of an everydaynature or altogether fantastic and impossible collages of existing reality. The content of dreams are full of discontinuities, ambiguities and inconsistency.

TYPOGRAPHY

Dreams characteristics and dream objects may be of an everyday nature or altogether fantastic and impossible collages of the existing reality. The content of dreams are full of discontinuities, ambiguities and inconsistency. This is where I get my inspiration for the Illustrations.

DreamsHome

WeAreUnique

WhatWeDo

DreamsWork

DreamsClient

DreamsContact

DreamsJob

The colors of the booklet are of black and white. This is because a small minority of people claimed that their dreams are only in black and white, thus stressing on the com足足panys unique identity.

TYPOGRAPHY

2011 Calander DreamsGroup Booklet

TYPOGRAPHY

COMPUTER GRAPHICS

What We Do Idealisation & Consultation | Branding & Advertising | Filming & Photograph | Multimedia & Web Development | Print & Design

Dreams

GROUP COFFEE MUG

CARICATURE Created caricature figures of my friends using Adobe Flash.

Merchandise | Coffee Mug

COMPUTER GRAPHICS

iNTERN WORKS

INTERN WORKS

CATCHA GROUP Advertisement

While I was working as a graphic design intern in Catcha Group, I was given the task to design a full page advertisement for the company.

All logos belong to Catcha Group.