sign design & wayfinding India . Hong Kong www.versionabsolute.com
30+ malls
Section 01 | Introduction
Some of India’s largest and prestigious retail developments
8 Mixed Use Developments
Some of the largest & prestigious commercial & retail developments
11 SEZ’s and counting
For some of the leading Indian and International real estate brands
8 hotels
Including one that has been published internationally
1600 acres of townships
For some of the best developers and also the Indian Navy
2 Airports & 1 Airport District
Wayfinding, sign design & design strategy for New Delhi, Chennai & Bahrain
20+ cinemas
For two of India’s leading cinema exhibition brands
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
DLF Avenue Mall
A refurbished DLF Place, Saket
Lotus Isle, NOIDA
Pioneer Boulevard
Upcoming Retail & Commercial Development
Retail & Commercial development in Gurgaon
AIPL Joy Central
Aparna Mall Hyderabad
DNR Mixed Use Development
Worldmark, New Delhi & Gurugram
Bagmane Tech Parks, Bangalore
Oxygen Business Park NOIDA
Palladium Mall, Mumbai
High Street Phoenix, Mumbai
Palladium Mall, Mumbai
One of India’s most visited retail destination
Mumbai’s only luxury retail centre
AlphaOne Malls • Amritsar • Ahmedabad
Brookfield India
Elan Mercado & Town Square
Puravankara Zentech
Mixed use development in Gurgaon
Delhi’s premiere retail & commercial development
Mumbai’s only luxury retail centre
Phoenix Marketcity
One if India’s premiere retail developments with over a million sqft of retail in each of their 4 centers located in Mumbai, Bangalore & Pune, India
Floreal Towers
Mixed use development in Gurugram
Upcoming Retail Development
5-SEZ developments
Over a million sq ft of retail
Mixed use developments in Gurugram
Upcoming Retail & Commercial Development in Yashwantpur Bangalore Commercial SEZ for Blackstone India
Wayfinding, Sign Design, Interactive Installations and Digital Directories for 5 large commercial developments in India. BUA over 16 million sqft.
Commercial & Retail Development in Bangalore
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
Calcutta River Side Township, Kolkata
Antara Senior Living, Dehradun
PVR Cinemas
Vrindavan Chandordaya Mandir, Vrindavan
Sapa Town Square Wayfinding Programme, Vietnam
Amrita Institute of Medical Sciences, Faridabad
DIAL Hospitality District, New Delhi Wayfinding for the Delhi Airport District
Redfort Capital, Parsvnath Tower, New Delhi
Crowne Plaza, Jaipur
Worldmark, New Delhi & Gurugram
Hyatt Regency, Chandigarh
Alpha International City, Karnal & Fatehabad
Palladium Mall, Mumbai
DS Corporate HQ, NOIDA
DLF Avenue Mall
High Street Phoenix, Mumbai
Gurgaon One, Alpha Corp
Ansal Plaza, North India
Phoenix Marketcity
AlphaOne Malls • Amritsar • Ahmedabad
Brookfield India
Bahrain International Airport
Jaypee Palace & Convention Centre, Agra
Naval Academy
Godrej Summit, Aria & 101, Gurgaon
Jaypee Greens, Golf & Spa Resort, NOIDA
Chennai International Airport
262 acres of Mixed Use Development
210m tall skyscraper development with 63 acres of residential developments and recreational spaces.
Mumbai’s only luxury retail centre
One if India’s premiere retail developments with over a million sqft of retail in each of their 4 centers located in Mumbai, Bangalore & Pune, India
Wayfinding Strategy
High end senior living project spread over 25Acres
Designing the complete wayfinding for Sapa town square and the neighbourhoods around the lake
Over a million sq ft of retail
One of Asia’s largest conferencing facilities
Sign design identity for India’s largest cinema exhibition brand.
One of Asia’s largest healthcare development with a 2000 bed hospital.
A refurbished DLF Place, Saket
Wayfinding, Sign Design, Interactive Installations and Digital Directories for 5 large commercial developments in India. BUA over 16 million sqft.
Wayfinding strategy for 3200 acres of development
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
Problem Analysis & Context Study
Insights & Observations
Collaborative Problem Solving
Strategy
Experimentations
Professionals from various disciplines & geographies collaborate in creating unique experiential sign design and wayfinding solutions for our clients. This diversity in design thinking is our strength which is backed with 18 years of experience in working on a wide variety of projects in India and overseas. Our experience as practicing architects allows us to dovetail our design solutions with the larger design and project management processes of the project. © VersionAbsolute Design Studio 2020
Section 03 | Profile
International
© VersionAbsolute Design Studio 2020
Section 03 | Profile
Domestic
Sign & Graphic 2012
Sign & Graphic 2014
Sign & POP 2011
© VersionAbsolute Design Studio 2020
Section 03 | Profile
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
© VersionAbsolute Design Studio 2020
Section 01 | Introduction
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Residential Developments & Townships • • • • • • • • • • • •
Sapa Town Centre Wayfinding | Sapa Vietnam AIPL DreamCity Amritsar Nxt Antara Senior Living | Dehradun Godrej Summit | Gurgaon Calcutta Riverside Gurgaon One, AlphaCorp Vrindavan Chandrodaya Mandir Alpha International City | Karnal & Fatehabad Jaypee Greens | Greater Noida Parsvnath Exotica | Gurgaon CHD City | Karnal Ansal API Essentia | Gurgaon © VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Sapa Town Square, Vietnam: The heart of Sapa, our scope is to design a wayfinding system for the visitors. This is a part of a larger urban redevelopment initiative undertaken by the government of Vietnam with local private stakeholders, to boost tourism in this region. We are a part of a team lead by the primary design consultant. This project is currently under design development. © VersionAbsolute Design Studio 2020
Section 02 | Projects
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© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Antara Senior Living project in Dehradun. Designing for senior living requires a specific focus on legibility, clarity and ability of the users to connect and recall areas and information. Our design scheme attempts to combine the needs of the users and the aspirations of the brand by creating a design vocabulary that is bold and legible with the use of bright colours while mirroring the material vocabulary of the architecture.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
VersionAbsolute Design Studio 2019
Section 02 | Projects
Sign Design and Wayfinding for Godrej Summit This residential development is spread over 22 acres spread across 3 distinct land parcels. This project accommodates 1124 apartments along with 2 clubhouses. Our wayfinding system colour codes the 3 sites and creates a modular sign architecture that is easy to upgrade and maintain. Our colour code system further distinguishes pedestrian information from vehicular information signs. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Alpha International City township, Karnal. This is a 141 acre township in the north of India. Our wayfinding program was designed to cater to the expanding needs of the settlement as and when it develops. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Calcutta Riverside township. One of the most iconic sites in the city of Kolkata, this 262 acres of pristine land next to the hoogly river is known as BATA Nagar, a large township for designed around the BATA shoe factory. This site is now being developed as an integrated township with commercial, retail and entertainment developments and residential developments, from plotted villas around the golf course to multi-storeyed apartment blocks overlooking the river.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for AlphaOne Residential Development, Gurgaon. This is our third residential development with the group. Our design scheme introduces playful graphics along with laser engraved timber panels in the indoor wayfinding signs and timber post and panel signs for the external pedestrian wayfinding signs. © VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Exotica Group Housing for Parsvnath Developers, Gurgaon A large residential development in Gurgaon, India. All exterior signs in aluminium cabinet construction with illuminated text. Building addresses in aluminium PU painted channel letter sign with day-night vinyl, internally LED illuminated.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Airports & Airport Districts • • •
GMR DIAL Airport District | New Delhi Bahrain International Airport | Manama Chennai International Airport
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for DIAL Hospitality District and Roads leading to T1 and T3, New Delhi The Hospitality District is an area of roughly 56 acres around the Terminal 2 and 3 of the New Delhi International Airport. This district houses 14 hospitality brands and a retail/commercial development (Worldmak, another one our projects) at the heart of it. We have designed the wayfinding signs overlaying a strategy of graphic representations of the city using indigenous and modern India art. This creates an outdoor art gallery spread across the site.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2018
Section 02 | Projects
Sign Design and Wayfinding Strategy for the PTB We were amongst the two international design firms invited for the design of the wayfinding system for the passenger terminal building. We had presented our design strategy to the BIA for both the arrival and the departure experience.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Commercial & Mixed Use Developments • • • • • • • • • •
Worldmark | New Delhi Worldmark | Gurgaon Bagmane Tech Parks | Bangalore Brookfield India Candor Techspace | Gurgaon, Noida & Calcutta Oxygen Business Park | Greater Noida Puravankara Tech Parks | Bangalore DS Group Head Quarters | Noida Redfort Capital Parsvnath Towers | New Delhi Express Trade Towers-2 | Noida Xansa India HQ | Noida
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Worldmark, DIAL Hospitality District. This is one of New Delhi’s latest and the greatest! This high end mixed use development with a built up area of 1.5million sqft of retail and office spaces is set to become the heart of the DIAL hospitality district with its vibrant performance areas and a fantastic food court.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2018
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding, Gurgaon, NOIDA & Calcutta We are currently working on designing and standardizing the sign design identity for Brookfield India’s 5 SEZ developments with a combined BUA of over 16 million square feet in 3 cities. This project in currently under implementation at the various sites. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Oxygen Business Park, NOIDA We have recently been appointed to design a comprehensive wayfinding & sign design scheme for Blackstone Capital India’s SEZ development. Our sign family is monochromatic with subtle material variations between the vehicular and pedestrian signs. The base of the sign is tessellated in metal giving the signs a dynamic design gesture. This wayfinding scheme is currently under production. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for DS Group Corporate Headquarters One of India’s leading industrialists with successful ventures in food & beverages, real estate, tobacco, hospitality, agri businesses and many more, this multi-faceted company commissioned one of India’s leading architects to design their corporate HQ. Our sign design & wayfinding scheme reflects groups dynamism into a form and a vibrant graphic vocabulary.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Redfort Capital Parsvnath Towers, New Delhi This is a commercial building in the heart of New Delhi. The lower floors of this office building is a retail centre catering specifically furniture and home furnishing brands. Exterior signs in aluminium and MS construction with all text and information in 3M exterior grade vinyl application. © VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Express Trade Towers, NOIDA Our first project where we had experimented with signs in stone cladding where text was punched through stone surface and illuminated.
Pink sandstone was water-jet cut and SS channel letters were inserted.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Retail Centres & Shopping Malls • • • • • • • • • • •
DLF Avenue Saket | New Delhi High Street Phoenix | Lower Parel Mumbai Palladium | Mumbai Marketcity | Bangalore, Mumbai & Pune AlphaOne Mall | Amritsar, Ahmedabad Worldmark | New Delhi Pavilion Mall | Ludhiana Treasure Island | Indore, Nanded Viva Collage | Julundhar Celebration Mall | Amritsar & Udaipur Ansal Plaza | New Delhi, Greater NOIDA, Ludhiana & Jaipur
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for DLF Avenue Mall, Saket We have recently completed the DLF Avenue Mall project at Saket. The erstwhile retail DLF Place has been refurbished and re-incarnated into this new avatar recently, redesigned by DP Design Singapore. Our design scheme carried forward the new minimalist logo into a minimalist product & communication design wayfinding system. The addressing system involved naming all the entrances to aid and assist navigation. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for High Street Phoenix, Mumbai One of recent experiments with low cost digital wayfinding and customer engagement installations. This is Mumbai’s most visited retail centre with over 60,000 people visiting it on an average every weekend. This mall has over 3.3miilion sqft of retail, F&B and entertainment spaces and is located in one of the busiest parts of Mumbai. Our sign design scheme incorporates a strategy to ‘talk’ to the city by the ways of LED information boards located facing the city.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Palladium, Mumbai. Mumbai’s only luxury retailing mall, Palladium is part of a larger retail and hospitality centre, High Street Phoenix. These signs are designed keeping with the ArtDeco theme of the mall architecture & ID. We have used marbles and onyx extensively as a part of our branding sign designs and SS with wood finish 3M vinyl for the directories and wayfinders. This project has been published in the book Wayfinding.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Pavilion Mall, Ludhiana This is the largest retail development in this north India city. With a little over ½ million sqft of retail, a 7 screen multiplex, bowling alley and some of the best brands in F&B and retail, this development is the premiere retail destination of the city. Our scope in this project covered both the revenue signs as well as the architectural signs.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for AlphaOne Mall Our first of two retail wayfinding projects with the erstwhile AlphaG:Corp. The AlphaOne Amritsar property is spread over 12acres and 5.5 million sqft of retail and entertainment with large anchor tenants such as Hypercity and Fun Cinema. This project has been published in the book The Way of the Sign.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for AlphaOne Mall Our second wayfinding projects with AlphaG:Corp. The AlphaOne Ahmedabad property is prominently located adjacent to Vastrapur lake and has over 7 million sqft of retail and entertainment brands.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for TI Mall, Indore We were recently engaged to revamp the sign design scheme for this mall. We had designed the original scheme and now with the mall being refurbished and re-positioned, the development called for a fresh wayfinding and sign design scheme. Our scheme took inspiration from the cut and tessellations of the diamond jewels of the Holkar dynasty. This thought was then translated to forms manufactured in corian. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Phoenix Marketcity Malls at Mumbai and Bangalore
These are the two largest malls in their cities with each over a million sqft, Marketcity is one of the more successful retail brands in the country with malls in 4 Indian cities. We have designed the sign design identity that has been implemented in 2 of their malls. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Viva Collage Mall, Julandhar One of Punjab’s most prosperous towns, the district of Jalandhar used to be a part of the Indus Valley Civilization.
This is one of the largest retail destinations in the city and one of our first projects where we had experimented successfully with timber as a structural part of our design scheme.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Hospitality • • • • • • •
Hyatt Regency | Chandigarh Jaypee Palace & Convention Centre | Agra Jaypee Greens Golf & Spa Resort | Greater Noida Radisson Blu | Guwahati Crowne Plaza | Jaipur Savoy Suites | Greater Noida & Gurgaon Novotel Suites | Bangalore
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Hyatt Regency Hotel, Chandigarh
Wayfinding and sign design programme that pays homage to the design details of Le Corbusier. Our designs pay homage to Corbusier’s design for the Chandigarh Secretariat. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Jaypee Palace Hotel & Convention Centre, Agra One of our first design and build projects. External Signs were designed in Black Himachal Slate and Sandstone with all information sand blasted onto its surface and epoxy color filled. Interior signs in corian with corian epoxy filling for all information. This project has been published in two international books namely The Way of the Sign & Sign A to Z
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Radisson Blu, Guwahati The first of two hospitality projects with DS Group, India. Internal signs were made out of corian with patters derived from the leaves of the bamboo engraved onto the surface.
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for Crowne Plaza, Jaipur Our second of two hospitality projects with DS Group, India. While designing these signs, we translated the intricate craft of handloom into our signs as graphics and textures. © VersionAbsolute Design Studio 2020
Section 02 | Projects
Cinemas & Multiplexes • •
PVR Cinemas | Pan India DT Cinemas | New Delhi & Chandigarh
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Sign Design and Wayfinding for PVR Cinemas Our first client in the space of sign design & wayfinding, we started working with PVR from when they constructed their first multiplex in India way back in 2002. We worked with them for the next 10 years, learning and developing the sign design scheme as the brand grew to become what it is today. Our work with PVR Cinemas has been published in Indian Sign Design magazines and journals. © VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
© VersionAbsolute Design Studio 2020
Section 02 | Projects
Other Projects
• • •
Bahrain International Airport Wayfinding Strategy F1 India Wayfinding Strategy | Greater Noida Chennai International Airport
© VersionAbsolute Design Studio 2020
Section 03 | Profile
• • • • • • •
Visit www.versionabsolute.com for more projects and experimentations Contact us at us@versionabsolute.com or call us at +91.11.42147012 Gurugram | Bangalore | Hong Kong © VersionAbsolute Design Studio 2020
Section 03 | Profile
Over the years, we have worked with all sorts of sign manufacturers & vendors all over India. We are aware of the weaknesses and strengths of the vendors and we will guide the client to select the most appropriate vendor. As practicing architects, in the recent past, we have successfully used some of our interior and architecture vendors to manufacture signs for us and we have seen that their quality and finish is far superior to many traditional sign manufacturer’s. 1
These signs were manufactured by a interior contractor who specialized in the use of Corian.
2
These signs were manufactured by a metal furniture manufacturer.
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© VersionAbsolute Design Studio 2020
Section 03 | Profile
In the past year, we have been experimenting with the paradigm of digital signing and interactivity. We have developed a static digital directory solution which we are in the process of deploying with an SEZ client for their properties in 5 sites in India. We have a small team of software developers, engineers & UX designers and we love to experiment creating engaging user experiences. © VersionAbsolute Design Studio 2020
Section 03 | Profile
© VersionAbsolute Design Studio 2020
Section 03 | Profile
© VersionAbsolute Design Studio 2020
Section 03 | Profile
© VersionAbsolute Design Studio 2020
Section 01 | Profile
Look out for these icons on our project pages. We are primarily a design consultancy. Build, if desired by us ,is handled by our nominated vendors and fabricators. © VersionAbsolute Design Studio 2020
Section 01 | Profile
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Site Survey and Audits Strategy • Addressing • Graphic Communication • Material Response • Branding • Advertising • Deployment Sign Design Wayfinding Layouts Digital Wayfinding Strategy and Design Design Details and Specifications Artworks & Templates Sign Design Manual
• • • • • • • • •
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Design Audits Design Documentation Tender Documents Bill of Quantities Vendor Evaluation Shop Drawing Evaluation Sample Approvals Production Co-ordination Site Installation Coordination Installation Reports & Defect Lists Bill Checking & Handing Over
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Sign Engineering Sign Fabrication • Specialist Fabrication • Rapid Prototyping • Procuring • Manufacturing Site Works Digital Wayfinding Solutions • •
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We partner with some of the leading national & international solutions providers to deliver projects in this scope. We have in-house solutions for digital signing which is budget friendly.
Site Installation & Commissioning.
Currently this service is only undertaken via our HK team for projects in the region. © VersionAbsolute Design Studio 2020
Section 03 | Profile
© VersionAbsolute Design Studio 2020
sign design & wayfinding Gurugram . Bangalore . Hong Kong www.versionabsolute.com
© VersionAbsolute Design Studio 2020