E-commerce in India- Understanding its Uniqueness
The ecommerce sector has seen unprecedented growth in 2015. Growth in these sectors was driven by rapid technology adoption led by the increasing use of some devices such as Smartphones or tablets and access to the internet via broadband, 3G, etc, which led to an increased online consumer base. The rapid growth of E-commerce in India is being driven by greater customer choice and improved convenience. It is critical to have a strong business model coupled with a first class level of service. It is vital to understand the unique attributes which define e-commerce in India.
E-commerce in India
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These days, India has an internet user base of over 50 million users. In India the penetration is low as compared to marketers such as US and UK, but it is now growing at a faster rate with a large number of some new entrants.
Some key points are mentioned below. 1. Increasing broadband Internet (growing at 35%) and 3G penetration. 2. Rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes. 3. Availability of a much wider product range (including online purchase from international retailers and direct imports) compared to what is available at brick and mortar retailers. 4. Busy lifestyles, urban traffic congestion and lack of time for offline shopping. E-commerce in India
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5. Lower prices compared to brick and mortar retail driven by disintermediation and reduced inventory and real estate costs.
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E-commerce in India
http://vertexplus.com/e-commerce-solutions