Sustainable Fashion Myths
However, some of the things I hear or read about sustainable fashion are quite inaccurate (not to say dead wrong or pure lies), so let’s bust some of these myths right now, and make sure we know what the whole thing is about.
I HAVE TO SPEND LOTS OF MONEY TO BE SUSTAINABLE
Theres no denying that some ethical and sustainable brands are pretty pricey. Don’t forget that you ’ re paying for ethically sourced fabrics, fairly paid workers and quality design. If you choose to spend a lot of money it should be on a piece that you know you will love forever. www.vertemode.com
VEGAN LEATHER IS ECO FRIENDLY
Most forms of vegan or faux leather are made from PU (polyurethane) or PVC (polyvinyl chloride). Both of which are plastics. They can be toxic when incinerated and they won’t biodegrade. Both types of faux leather are no better for the environment than real leather www.vertemode.com
MAN MADE FABRICS ARE THE ENEMY
Man made innovations in the textiles space is pretty incredible. Forget viscose, Lyocell, LENZING ECOVERO and Modal are all cellulosic fibres that are sustainably sourced from renewable forests. They are also biodegradable and can be recycled.
I AM POWERLESS TO CHANGE THINGS
As a consumer you have the power to dictate which brands are successful and which ones aren’t. So put your money where your ethics are. Support sustainable brands by purchasing from them and spreading the word.