Aia brandbook preview

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28


INDEX

2

STRATEGY Background

7

Target groups

13

Communication strategy

19


IDENTITY

GUIDELINES

Aia Software

41

ITP

58

Products

107

Brand Structure

159

Logos

163

Typography

195

Photography

199

3



STRATEGY


WHO IS AIA?

6


BACKGROUND

STRATEGY

7


WHY

8

HOW

WHAT


BRAND POSITIONING

STRATEGY

11


WHO DOES AIA TALK TO? 12


TARGET GROUPS

Aia communicates with three specific groups; direct Employee (problem owner)

ICT

Department manager (probleem owner)

Steering committee

Architect

Board / manager

Government

Finance

Insurance

Others

STRATEGY

13


ARCHETYPES

VISIONAIR

CHECKER Wants a quick verification of the quality of both product and company.

SCOUT Compares the CCM solutions of different providers.

14

Checks if the product suits the business strategy and the organization.

RESEACHER Investigates the quality of the solution/architecture.


POTENTIAL EMPLOYEE Looks at whether the company and the product appeal to him or her.

PRESS/ ANALYST RELATIONS Searches for actual information and contact details.

POWER USER

PARTNER

looks for support or new features

Wants to start a cooperation.

BUYER Decides whether there will be a long-term commitment to Aia.

EVANGELIST Wants to be involved and carries out the company/product while influencing the market.

STRATEGY

15


16


WHAT’S THE STORY TO TELL?

STRATEGY

17



IDENTITY


28


29


BEING F - RATIONAL

30


LEXIBLE IDENTITY

31


32


IDENTITY

BUILDING BLOCKS FOR THE IDENTITY

33


A TRIANGLE THAT STANDS FOR STABILITY AND EMPOWERMENT

34


35


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ITP

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ITP IT P ITP

80


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ITP

QUA

D ER ITP IT T D EMON AT

STAT

Enterprise En nte nt

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ITP

Enterp rise

IDENTITY

ITP products

81


82


83


Improve conversation

94

documents


Timesaving document creation software

Standard software communications

95


112


113


120


121


122


SALES PRESENTATION A speaker pays attention to the needs of the audience

123


VANDAAG

Klantnaam | datum

HOW DO YOU WANT TO COMMUNICATE TODAY? Jan Janssen

Anne Avelijn

Project manager

Project manager

Wat gaan we vandaag allemaal bespreken en in welke volgorde? Agenda punt 2 Agenda punt 3 Agenda punt 4

BIG IDEA We believe we should empower organizations by empowering their people. We help them by creating CCM software that is flexible, intelligent, easy-to-use and standard, enabling Stakeholder SelfService: from automated output to a personalized message.

EVEN VOORSTELLEN Lorum ipsum dolarm set, consecterru adeiscm iping elit. morbi ipsu, sem portiter eu, vananatis quis magna. Morbi id mauris erat

Industries

INSURANCE FINANCE GOVERNMENT OTHERS

BIG IDEA

Koppelen van kennis uit verschillende databases & deze vertalen in intelligente stappen en keuzes

126

Werknemers

120

Locaties

Facts

LORUM IPSUM DOLRAM SET

ITEM X TIEM X ITEM X ITEMX

ONS PRODUCT, ITP

Driving customer communications as a business process

Persoonlijk en eigen bericht

Process is aanpasbaar, dus flexibel

ITP Kort en krachtig een eerste kennismaking met ITP. Lorem ipsum dolor sit amet dolore sancte perlo.


BENEFITS overview business marketing decision maker

IT

CHALLENGES IN YOUR INDUSTRY

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Benefit x, Lorum ipsum dolar set amet, consecetur.

ONZE KLANTEN UIT FINANCE

Benefit x, Lorum ipsum dolar set amet.

HOE WERKEN WE? “ITP’s automated document processing and efficient document and template management reduce costs.”

v

We are more than just a supplier, we are a true partner to your organization. We can design, install, configure and help you model your documents. Aia also offers trainings and workshops that enable you to control and model ITP to your wishes.

VERVOLGSTAPPEN

PRODUCT DEMO

vandaag

Next step

Step 3

Step 4

Step 5

Volgende stap Volgende stappen Volgende stappen

127


130


MARKETING COLLATERAL AND PROMOTIONAL ITEMS

131


132


133


SOCIAL MEDIA

149


150


Vesper

Colofon Vesper Art Direction Maarten Janssen Fabian Valkenberg Design Mick van Olst David Offereins Project Managment Joeri Gerrits Account en contactpersoon Joost Rutte e: joost@vesper.me t: +31 (0)20 777 4141 w: www.vesper.me 234


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