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28
INDEX
2
STRATEGY Background
7
Target groups
13
Communication strategy
19
IDENTITY
GUIDELINES
Aia Software
41
ITP
58
Products
107
Brand Structure
159
Logos
163
Typography
195
Photography
199
3
STRATEGY
WHO IS AIA?
6
BACKGROUND
STRATEGY
7
WHY
8
HOW
WHAT
BRAND POSITIONING
STRATEGY
11
WHO DOES AIA TALK TO? 12
TARGET GROUPS
Aia communicates with three specific groups; direct Employee (problem owner)
ICT
Department manager (probleem owner)
Steering committee
Architect
Board / manager
Government
Finance
Insurance
Others
STRATEGY
13
ARCHETYPES
VISIONAIR
CHECKER Wants a quick verification of the quality of both product and company.
SCOUT Compares the CCM solutions of different providers.
14
Checks if the product suits the business strategy and the organization.
RESEACHER Investigates the quality of the solution/architecture.
POTENTIAL EMPLOYEE Looks at whether the company and the product appeal to him or her.
PRESS/ ANALYST RELATIONS Searches for actual information and contact details.
POWER USER
PARTNER
looks for support or new features
Wants to start a cooperation.
BUYER Decides whether there will be a long-term commitment to Aia.
EVANGELIST Wants to be involved and carries out the company/product while influencing the market.
STRATEGY
15
16
WHAT’S THE STORY TO TELL?
STRATEGY
17
IDENTITY
28
29
BEING F - RATIONAL
30
LEXIBLE IDENTITY
31
32
IDENTITY
BUILDING BLOCKS FOR THE IDENTITY
33
A TRIANGLE THAT STANDS FOR STABILITY AND EMPOWERMENT
34
35
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ITP
LORUM L LO OR OR RU UM U M IPSIM IIP IPS PSIM P S SIM IIM M PHA PH P PHASELU H HAS HA A AS SE S ELUS EL E LU L US U S UT UT JU J JUSTO US U ST S TO T O UIS UIIS UI S TINC TIINC TIN TI IN NC NC
PHASE LO UT LO IM PSTIM IP U V SELUS ED TINC S
, odig ora et t remp ae iu am fugi dusda tia di Antus . Xeri e labo ribus o or at mp nt elicte a et la libus I t dit unt hi
I
ITP IT P ITP
80
LUS ELU IS R O UM UIS C N IS TIIN M VU
gend yt us, si
TP IT
s
ve Interactive
SELUS UT VUIS TINC SED
Antus dusdam fugit rempora et, odigend elicte mpore labo. Xeritia diae ius, si yt unt hit dit libus a et lantatribus
IS UIS UM UI UM RU R OR LO T LO UT U NC NC TIIN M TI SI SIIM PS P IIP S U US L LU EL E SE S AS A HA H PH P
PHASELUS PHASE PH P H HA AS AS SE EL E LU UT U TL LO OR O RU UIS LORUM IP PSIM PSI PS P S SIM SI IIM MT IPSIM TINC
ITP
QUA
D ER ITP IT T D EMON AT
STAT
Enterprise En nte nt
IPSUM UT TINC NC SED LOREM L LO OR O RE RE EM M ERAT E ER R RA AT AT LORUM UIS UT U TL LO OR O RU R UM U MU UI IS IS IPSIM IP PSIM PSI PS P SIM SI S IIM M TINC T TIN TI INC INC NC Antus dusdam fugit rempor a et, odigend elicte mpore labo. Xeriti a diae ius, si yt t unt hit dit libus a et lantatribus
Antus dusdam fugit elicte rempor mpore a et, labo. unt hi odigen Xeriti t dit d a diae libus ius, a et si yt lantat yt ribus
ITP
Enterp rise
IDENTITY
ITP products
81
82
83
Improve conversation
94
documents
Timesaving document creation software
Standard software communications
95
112
113
120
121
122
SALES PRESENTATION A speaker pays attention to the needs of the audience
123
VANDAAG
Klantnaam | datum
HOW DO YOU WANT TO COMMUNICATE TODAY? Jan Janssen
Anne Avelijn
Project manager
Project manager
Wat gaan we vandaag allemaal bespreken en in welke volgorde? Agenda punt 2 Agenda punt 3 Agenda punt 4
BIG IDEA We believe we should empower organizations by empowering their people. We help them by creating CCM software that is flexible, intelligent, easy-to-use and standard, enabling Stakeholder SelfService: from automated output to a personalized message.
EVEN VOORSTELLEN Lorum ipsum dolarm set, consecterru adeiscm iping elit. morbi ipsu, sem portiter eu, vananatis quis magna. Morbi id mauris erat
Industries
INSURANCE FINANCE GOVERNMENT OTHERS
BIG IDEA
Koppelen van kennis uit verschillende databases & deze vertalen in intelligente stappen en keuzes
126
Werknemers
120
Locaties
Facts
LORUM IPSUM DOLRAM SET
ITEM X TIEM X ITEM X ITEMX
ONS PRODUCT, ITP
Driving customer communications as a business process
Persoonlijk en eigen bericht
Process is aanpasbaar, dus flexibel
ITP Kort en krachtig een eerste kennismaking met ITP. Lorem ipsum dolor sit amet dolore sancte perlo.
BENEFITS overview business marketing decision maker
IT
CHALLENGES IN YOUR INDUSTRY
Benefit x, Lorum ipsum dolar set amet, consecetur.
Benefit x, Lorum ipsum dolar set amet, consecetur.
ONZE KLANTEN UIT FINANCE
Benefit x, Lorum ipsum dolar set amet.
HOE WERKEN WE? “ITP’s automated document processing and efficient document and template management reduce costs.”
v
We are more than just a supplier, we are a true partner to your organization. We can design, install, configure and help you model your documents. Aia also offers trainings and workshops that enable you to control and model ITP to your wishes.
VERVOLGSTAPPEN
PRODUCT DEMO
vandaag
Next step
Step 3
Step 4
Step 5
Volgende stap Volgende stappen Volgende stappen
127
130
MARKETING COLLATERAL AND PROMOTIONAL ITEMS
131
132
133
SOCIAL MEDIA
149
150
Vesper
Colofon Vesper Art Direction Maarten Janssen Fabian Valkenberg Design Mick van Olst David Offereins Project Managment Joeri Gerrits Account en contactpersoon Joost Rutte e: joost@vesper.me t: +31 (0)20 777 4141 w: www.vesper.me 234