®
Coldwell Banker Listing Presentation Prepared by…
For marketing the property located at…
Angela McKendrick, CRS, GRI Agent
7 Deep Run Court
of…
Prepared especially for…
Coldwell Banker
Tom & Mary White
123 Main Street Hunt Valley, MD 21030 Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
7 Deep Run Court Hunt Valley, MD 21030
Date: September 20, 2010
This is not a solicitation for a listing if your property is already listed with a broker. ©2010 Coldwell Banker Real Estate LLC. Coldwell Banker is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.
September 20, 2010
Tom & Mary White 7 Deep Run Court Hunt Valley, MD 21030 Dear Tom & Mary: Our records indicate that your property listing has recently expired from the Multiple Listing Service. There is probably nothing more frustrating than not having your property sell after you've made plans, prepared your property for sale and endured the inconvenience of showings. I have put together the enclosed material for your review. It contains information on Coldwell Banker and how I propose to market your property. I will contact you so we can discuss how Coldwell Banker and I can be of assistance to you in marketing your home. Selling your home in as short a time as possible, for the maximum price possible is our goal! Sincerely,
Angela McKendrick, CRS, GRI Agent, REALTOR速
A Message From The President The Coldwell Banker速 brand was founded in 1906 on a commitment to professionalism and customer service that remains the core of our business philosophy today. We are the nation's oldest real estate organization and our experience has helped make the dream of homeownership a reality for millions of families. Our website is a reflection of our belief in customer service and provides an exceptional real estate experience.
Jim Gillespie President and CEO of Coldwell Banker Real Estate LLC
Whether you are a first-time buyer or in the process of stepping up to your "dream home," coldwellbanker.com is a great place to begin the process. We have made everything available to you 24/7 and only a click away - including information on over 200,000 properties for sale and access to the brightest and most professional Sales Associates in the real estate business.
Coldwell Banker速 Sales Associates are the reason clients continue to work with Coldwell Banker, transaction after transaction. Their knowledge and experience can guide you through the real estate process from log in to move in and help you with all of the details before, during and after the sale. On behalf of everyone at Coldwell Banker速, I would like to thank you for choosing us to help you with your real estate needs. If you have any suggestions on how we can create an even better experience, or if you just want to share a real estate story with us, please contact us. We look forward to seeing you in the future on our website and in our offices.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Legacy and Network
ª Global presence; in 46 countries and 3,500 offices worldwide ª Over 100 years of real estate experience ª $226 billion in sales volume globally in 2008 ª 96% brand awareness ª Transaction sales amount was 10% higher than the industry average ª First to offer Seller Services Guarantee, which puts our commitment to you in writing
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
An Innovation Leader ª Use a multi-screen approach to reach the new generation of buyers: ª The first national real estate brand to customize our site for smartphone screens such as the Blackberry and iPhone ª On average, 85,000 views per month ª The first to have listings on GPS
ª A listing distribution strategy: ª Delivers listings to sites such as Trulia, Google, Yahoo! Real Estate & more ª In 2008, more than 127 million unique visitors combined
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
An Innovation Leader continued ª Coldwell Banker On Location is the first dedicated video real estate channel on YouTube ª Video topics include: ª Agent videos ª Office videos ª Video listings ª Community videos ª Smart tips and news related videos ª Allows buyers to search for videos via a map ª First to use dynamic IP lookup on the channel
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Leverage the Power of the Internet
ª coldwellbanker.com ª 31 million visits in 2008 ª Average visitors spends between 8-9 minutes on the site ª Automatic placement on sites such as Yahoo! Real Estate, Trulia, Century 21, ERA, Google, and more ª Over 127 million visitors combined in 2008 ª Multiple Listing Service (MLS) ª Realtor.com
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Rapid Response
ÂŞ When homebuyers inquire about your home, they want a rapid response ÂŞ Our proprietary lead management tool lets me and my team answer every lead quickly and professionally
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
The Steps to Selling a Home
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Setting the Right Price Priced right and ready to show opens your home to a great number of potential buyers. ÂŞ Hit the market as a hot property. Priced right, more buyers will be interested ÂŞ Mortgages are based on fair market value, priced competitively equals more potential buyers
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Seller Questionnaire Frequently when a listing expires, a seller may consider selling his property himself. To sell your property without the assistance of a qualified real estate sales associate, you should be able to answer an unqualified “YES” to each of the following questions. As you go through these items, remember that a professional real estate sales associate is skilled in every area.
ª Price
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
NO
YES
Do I have sufficient data to price my property realistically? Am I familiar with what comparable properties have sold for recently and what adjustments to those amounts I would need to make for my property?
ª Legal Can I draw proper contracts, recognize unreasonable contingencies, understand disclosure and agency relationships? Would I be on sound legal ground if conflicts arose?
ª Negotiations Can I handle the natural conflict of interest when working directly with a buyer, trying to protect my own interests versus my desire to accommodate his?
ª Marketing Do I have a complete understanding of real estate marketing and am I able to expose my property through the widest channels - local, regional and national?
ª Qualifying Buyers Can I professionally screen and handle innumerable inquiries? Can I differentiate between lookers and serious buyers? What kind of documents can I use to screen buyers and am I able to obtain them?
ª Financial Do I have expert knowledge of the current mortgage situation: assumptions, buydowns, ARMS, secondary financing?
ª Inconvenience Am I prepared to forego social or business plans for an extended period, as I must be available at all times?
ª Safety And Security Of Family Am I willing to have members of my household exposed to strangers? The motives of casual lookers could be suspect!
Unless you answered YES to all the questions above, the skills and training of a professional sales associate would best assist you in selling your property. Please keep in mind that only one in twenty sellers who try to sell their properties on their own are successful in selling at market price. The other nineteen suffered inconvenience, lost time, and frustration in their endeavor without reaching their ultimate goal—selling their property at the best possible price, in the shortest time possible and at the least inconvenience. Now, let us show you why Coldwell Banker, should be your choice!!
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Key Market Factors How long does it take to sell a property? Some properties sell in a few days, others may take several months. By recognizing some key factors that influence marketing a home, you can get significant control over market time. The proper balance of these factors will expedite your sale:
ª Location Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value.
ª Competition Buyers compare your property against others in that neighborhood. Buyers interpret value based on available properties on the market.
ª Timing The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property.
ª Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value.
ª Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
ª Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
How Coldwell BankerÂŽ Meets The Needs Of Sellers
While others may talk about customer service, we ask, listen, and take action. Listening to our customers
Customized marketing plan
We continually survey our customers to find out what is important to them. For us, the listening and learning never stops.
We carry out our promises with a Marketing Action Plan specifically designed to meet the needs of each seller.
Guaranteed service standards
We deliver consistent, predictable, reliable performance — Guaranteed!
We develop service standards based on what we hear from our customers, and we put our service standards in writing with the Coldwell Banker Seller Services Guarantee.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
The Coldwell Banker® Seller Services Guarantee
MARKETING ——— We will develop a marketing plan that will utilize proven techniques to help sell your home quickly, and for the best price possible.
——— CUSTOMER SERVICE Whether before, during or after the sale, we are committed to meeting your needs in a professional and timely manner.
——— COUNSELING SERVICE We will represent you and your interests with professional and reliable guidance throughout the entire transaction.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Marketing Action Plan
We carry out our promises with a plan uniquely designed for each property. Promotional strategy
Price and terms offered
We will work with you to develop a marketing plan to attract prospective buyers to your property.
A thorough Competitive Market Analysis is the key to determining realistic price and terms.
Negotiating and managing the sale Property Preview We will conduct an office preview of your property.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
We will work to pre-qualify and pre-approve prospective buyers, negotiate terms that are favorable for you, and manage the details of the transaction.
Open House
Open houses can help bring interested Home Buyers through your door. An important part of our marketing plan
Aggressive promotion to attract more buyers
A well-staged open house can be a powerful way to show off your property to interested buyers.
We will advertise your open house and promote it in advance in the surrounding area to attract the attention of buyers who are searching for a home in this neighborhood.
Maximum impact We will schedule open houses when appropriate, and as agreed to in advance with you, for the greatest impact on the market.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Property Promotion
We will promote your property in the most effective ways to get you the best price in the shortest possible time. coldwellbanker.com
Multiple Listing Service
Your property will be placed on our award-winning national website, where buyers can learn about your home with the Coldwell Banker速 Personal Retriever.
We'll get your property on the MLS so local real estate professionals can have immediate access to information about your home.
Buyer's Guide and newspaper advertising Your home will be listed in local Buyer's Guides as well as our regular, classified advertising.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Advertising
Our advertising program is designed to generate buyer prospects for your property. Home Buyers know the 速 Coldwell Banker name
Local advertising
We will provide you with tools to create great local and regional advertising and public Our national advertising on network and cable television predisposes Home Buyers relations programs. to consider Coldwell Banker listed properties.
Coldwell Banker yard sign Greater name recognition through public relations Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!
coldwellbanker.com
The coldwellbanker.com website is an interactive tool that can expose your property to home buyers who use the Internet as an information source in their home search. Virtual Tours
Office Locator
We can create a virtual tour of your home that allows users to take a 360 degree, room-by-room tour of your home, using their mouse.
With just three clicks of the mouse, potential buyers can be put in touch with any Coldwell Banker速 office from around the United States. This feature encourages the user to meet the Sales team and browse all of their listings.
Neighborhood Explorer Our Neighborhood Explorer feature enables potential buyers to view a snapshot of your community including school data, population, demographics and even climate information. This exciting feature offers potential buyers all of the information they need to make quick and informed decisions.
*Source: The National Association of Realtors速 Profile of Home Buyers and Sellers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Eighty-seven percent of home buyers said that the Internet shortened their search for a new home.*
Make Your House Stand Out In The Marketplace
The Coldwell Banker® Homebuyer Ready Program.
Helps you... ª Attract more buyers ª Minimize negotiations for the right price ª Decrease the likelihood of a sale falling through due to unexpected surprises
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
We'll help you complete the steps necessary for a Homebuyer Ready home. We'll recommend and contact preferred companies — you select who will work with you. And we'll promote your house with distinctive yard signs, advertising and a special seller's marketing packet.
Seller Disclosure
Full written disclosure of the property's condition can be essential to a successful sales transaction. Appealing to buyers
Reduce misunderstandings
Complete disclosure attracts more buyers by building buyer confidence and peace of mind.
Disclosure helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.
A stronger selling price
Updated information
By providing a Seller's Disclosure Statement you make it clear to buyers that the price of your property reflects its disclosed condition.
It is important to keep the Seller's Disclosure Statement updated to reflect any changes in the property during the time it is being marketed.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Home Warranty
Offering a home warranty will enhance the marketability of your property. A popular feature for buyers
Protects your budget
A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
A home warranty can help protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.
Additional marketing impact Special marketing materials will promote your property to potential buyers and help it stand out above the competition.
*See specific plan application for details.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Coldwell Banker速 Home Protection Plan
You can sell your house faster and for a higher price with the Coldwell Banker速 Home Protection Plan. Service you can count on
Protects your budget
With reliable service from pre-screened contractors - all with just one phone number. Call AHS 24 hours a day, 365 days a year. We handle the rest.
A home warranty can help protect you from unexpected repair bills and give you peace of mind.
A popular feature for buyers Additional marketing impact Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money.
*See specific plan application for details.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
Information Sources Used By Buyers In Home Search
Real estate agents are the primary resource used by buyers in a home search. Your Coldwell Banker速 Sales Associate is an educated and experienced real estate expert and one of your primary information sources throughout the home selling process.
coldwellbanker.com, our award-winning Web site, recorded more than 1 million visitors* per month in 2007 alone. No other marketing vehicle can offer your listing more global exposure.
Coldwell Banker Sales Associates market properties uniquely. We combine the power of our national television, radio and print advertising with our local newspaper efforts and local promotions to offer every listed property unparalleled exposure.
Coldwell Banker yard signs are highly recognizable and convey high expectations about property quality. Yard signs can be customized to provide immediate information, like agent phone numbers and Open House opportunities.
Source: National Association of Realtors速 Profile of Home Buyers and Sellers. *not unique Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Home Enhancement
We will work with you to develop a custom tailored home enhancement plan that can make a dramatic difference in how quickly your home sells and the price you can obtain. How buyers see your property
Proven techniques
Within 15 seconds a buyer has developed an opinion of your property. This is why we will help you look at your house through "buyers' eyes" and make changes and enhancements that establish the right first impression.
Coldwell Banker速 has developed an exclusive Home Enhancement Guide and Video to provide you with proven marketing techniques to help you prepare your house for sale.
By preparing your home for sale, we'll assist you in realizing the best price obtainable in the shortest period of time.
These home enhancements require a minimum amount of time and expense to complete, and are designed to make your house stand out from the competition.
Home enhancements can more than pay for themselves in stronger offers from buyers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Home Enhancement Checklist
Exterior q Keep grass mowed, shrubs trimmed q Pick up lawn tools, toys and newspaper, sweep front walkway q Clean up after pets
q Set a comfortable temperature q Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets q Open windows to freshen rooms q Keep pets out of the way; make sure all pet areas are clean and free of odor
Interior q Pick up toys and shoes; make up beds and put clothes away q Prepare tables with flowers and place settings; set out a game or "coffee table" book q Turn off the television; play soft background music q Tidy up bathrooms; set out show towels q Open drapes and shades, and turn on lights to make your house look bright and cheerful
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Special tips for showings q Secure jewelry, cash, prescription medications and other valuables q It is usually best if you can leave while your house is being shown q If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them q Please save business cards of all agents who show your property
What Is The Best Price Obtainable For Your Property?
Buyers dictate the best price obtainable. Buyers compare properties Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.
Realistic prices attract buyers' attention The price at which your house is marketed must attract enough attention among buyers to generate showings and offers.
A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property by showing what buyers are willing to pay. Recently Sold Reveals what buyers have actually paid for similar properties.
Currently for sale Shows the properties that are competing for buyers' attention right now.
Did not sell Demonstrates what buyers have not been willing to pay under current market conditions.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
What Affects The Market Value Of Your Property?
In understanding the market value of your property, we must deal with some factors that are "given" — we have no control over them: Physical qualities of your property
The Competition
q q q q
q The number of similar properties for sale q Their prices, financing terms, location and physical condition
Location Age Size of house and lot Floor plan and architectural style
Market Conditions q Interest rates and availability of financing q Buyer demand q Prices of recently sold properties q State of the economy q Seasonal demand
Some factors have no effect on the current value of your property: Original price q What you originally paid for your house
Needed proceeds q The cash proceeds you want or need from the sale
Opinions q What people say your property is worth
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
An Important Message About The Value of Your House
Market Value
Competitive Market Analysis
Your house has many values to the tax assessor, your lender and insurance company, and to you. It also has what's called "market value" to prospective buyers.
The price at which you choose to market your property will be an estimate of the "test results" once your house is placed on the market. To help determine a price for your home, a Competitive Market Analysis is included in your customized Marketing Action Plan.
The best price obtainable can only be determined by testing the market and challenging the competition. In the end, the market dictates the value based on current conditions, number of Home Buyers, etc.
Buyers do "comparison shopping" and the Competitive Market Analysis focuses on properties on the market competing for buyer attention. Houses that have been recently sold, and houses that did not sell, are also examined to see what recent buyers were and were not willing to pay.
The price of your house must attract enough attention among buyers and brokers to generate showings and offers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Pricing Your Property
The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. ÂŞ If your property is priced right, more buyers will be interested when it first hits the market. ÂŞ Since buyers base their selection on fair market value, not the asking price, more buyers will consider your property when it is priced competitively.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
ÂŞ Lenders rely on independent fee appraisers to verify that a sale price is at fair market value. Therefore, if a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
Qualifying Buyers
Our goal is to bring you financially prequalified buyers through Coldwell Banker Mortgage Services to help ensure a successful transaction. 速
Prequalification A potential buyer for your house can be prequalified or preapproved by Coldwell Banker Mortgage, or another reputable lender, for a loan amount necessary for the purchase of your property.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Financial information on other buyers We will seek financial qualifying information on buyers represented by other brokers.
A Word Of Caution
In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. ª Reason for selling
ª Personal property you might be willing to include
ª Urgency to sell ª Willingness to consider an offer less than listing price
ª Timing and benefits from your company ª Any other confidential information
ª Financing terms you would accept
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Closing The Sale
When an offer is presented, we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf throughout the transaction to successfully close the sale. Understanding your choices and meeting your needs
Handling the details and keeping you informed
Our aim is to reach a purchase agreement that is favorable and protective for you. We will present all offers in an objective fashion, review and explain their terms and conditions. (including an estimate of your net proceeds), and help you evaluate how an offer fits your goals. You will be able to accept, reject, or counter any offer that is submitted.
We will monitor the progress of the transaction, including the satisfaction of contingencies and conditions. We will continue to work on your behalf in dealing with the buyer's broker, and we will keep you informed and answer your questions throughout the entire transaction.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Presenting Coldwell Banker Concierge速
We'll sell your house and help you take care of the details that go along with it. The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.
Service Providers Through the Coldwell Banker Concierge program we will provide you with the names and phone numbers of service providers from our list in your neighborhood. Participating Coldwell Banker offices will call the providers you need and arrange appointments that are convenient for you.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Ongoing Service We also offer our assistance well after you're in your new home.
It's just one more way your local Coldwell Banker office is making house selling simpler.
We Are Ready To Go To Work For You NOW!
速
We are prepared to fulfill the promises in the Coldwell Banker Seller Service Guarantee. Your satisfaction is our top priority. The Coldwell Banker tradition of service You will be backed by the extensive resources and the nearly 100-year heritage of the premier real estate organization.
Our local Coldwell Banker office You will benefit from the marketing expertise of our team of dedicated real estate professionals.
My personal commitment I will devote my energy to meeting your needs, and I will stay in touch with you and keep you informed throughout the transaction.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
What Buyers Want Most From Real Estate Professionals
Real estate professionals best serve their clients when they know what home buyers expect from them. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
Important Factors In Choosing A Real Estate Agent
A variety of factors influence a seller's decision to list with a particular real estate agent. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
What Sellers Want Most From Real Estate Professionals
Real estate agents can best serve their clients when they fully understand what their clients expect from them. Source: National Association of Realtors速 Profile of Home Buyers and Sellers.
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
RESUME Angela McKendrick
Experience: 1998-Present: Real Estate Agent specializing in single family, multi-family, condominiums, and land sales. 1994-2002: Marketing Director for McCormick Company.
Affiliations: Greater Baltimore Board of Realtors. Maryland Association of Realtors. National Association of Realtors. Residential Sales Council. Education: Columbia University North Carroll High School Professional Courses sponsored by the National Association of Realtors. Community: Former American Cancer Society “Person of the Year.� Hunt Valley Community Association. Greater Baltimore Association. Scoutmaster Troup 211. Personal: Married to Jason McKendrick. Children: David (21) and Anna (16). Hobbies: Golf and Tennis.
Customer References Sellers... Fred & Susan Fredericks
23 Elm Street
(410) 822-4554
Joe & Lisa Johnson
1400 N. Timonium Road
(410) 922-2222
Ron & Dawn Larkin
2311 E. Roundtop Circle
(410) 444-3948
Debra Jones
433 Forest Drive
(410) 231-6932
Don & Julia Smith
32 E. Running Road
(410) 211-4599
Len & Hanna Leonard
443 Forest Drive
(410) 343-6798
Mark & Joan Dawson
2300 S. Timonium Road
(410) 666-3033
Suzanne Swift
22 Forrest Avenue
(410) 667-9888
Ron & Joan Burns
55 W. Running Road
(410) 333-9843
Joe & Ann Reese
321 Pine Forest Lane
(410) 222-4563
Robert Johnson
324 82nd Terrace
(410) 342-6879
Jay & Sarah Volker
75 Winding Way
(410) 234-1098
Buyers...
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com
In Conclusion
You should choose Angela McKendrick because: ª I will provide you with excellent service and support. ª I have made a thorough market analysis of your home. ª I have developed a winning marketing plan. ª I will make every effort to sell your home promptly. ª I have the resources of Coldwell Banker.
Let Me List Your Home Now!
Angela McKendrick, CRS, GRI Office: 410-555-1234 Home Office: 410-432-7890 Fax: 410-555-5607 Web Site: www.demorealty.com/angela Email: angela.mckendrick@demorealty.com