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Follow Up Fortunes
The Secrets Of email Marketing Revealed 1
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Get your own re-branded version of this report here •
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Turn more of your web site visitors into paying customers… Give your web site the best chance of success… Prevent your prospects from buying from a competitor… Do 3 vital things that can add up to a huge boost in sales…
Follow Up Fortunes Thank you for downloading this free report ‘Follow Up Fortunes’ In this small document, we are going to show how auto-responders can help you: • • • •
Turn more of your web site visitors into paying customers Give your web site the best chance of success Prevent your prospects from buying from a competitor Do 3 vital things that can add up to a huge boost in sales
But don't worry, there's no theory or techno-speak. Just simple explanations and easy practical steps that you can take immediately to put your web site on track to be the success you want it to be.
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Congratulations! FREE! You Now Own Resell And Giveaway Rights To This Report Greetings! By owning resell and giveaway rights, you may freely distribute this report to anyone you wish, resell it for any price and keep 100% of the profits, or use it as incentive to build your mailing list. The choice is yours. The only restriction is that you cannot modify this document in any way without permission from the author. Enjoy! Welcome To Follow Up Fortunes...
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Table of Contents Follow Up Fortunes The Secrets Of email Marketing REVEALED Part 1:
What’s possible?
Page 5
Part 2:
3 simple rules for effective follow-up marketing.
Page 7
Part 3:
How to build trust with your prospects in record time.
Page 7
Part 4:
Where to send your visitors.
Page 8
Part 5:
Turning more of your web site visitors into subscribers.
Page 10
Part 6:
Backend sales - you've gotta do this...
Page 15
Part 7:
How a follow-up system can create a powerful, passive income stream for you.
Page 17
Part 8:
Beyond simple automation.
Page 19
Part 9
Craft your autoresponder messages.
Page 21
Part 10
The secrets revealed...
Page 27
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What’s Possible? To give you one example, one of our associates (a famous UK Internet Marketer) sent one email to his list of subscribers using an auto-responder. Within one week, he had generated sales of over $14,000 (yes, fourteen thousand dollars). So can you see what's possible? We've been immersed in email marketing day and night for years. We know what works and what doesn't. We want to share all our real-world knowledge and experience with you in this report.
Right, Let's Get Started... It's well known that only a tiny percentage of your web site visitors will buy from you on their first (and possibly only) visit to your web site. The vast majority of your prospects simply forget about you and your web site and never return. Can you imagine just how much money you are losing by not having a way to keep in touch with those people? That money is probably going right into the pockets of your competitors. But that money could be going into your pocket, not theirs - after all, these are your hot prospects!
But there's worse to come... Not only is this "prospect drain" losing you sales and killing your profits, but it's actually costing you money too. Attracting quality traffic to your web site costs money. Isn't it crazy that you spend your hard-earned dollars getting targeted prospects to visit your web site, only to miss the chance to convert them into a paying customer? Do you really want to watch them sail off into the distance, never to return? It's simply madness! You might as well burn the money you spend on getting them there.
The solution is so easy, you'll laugh. Imagine you have a simple solution that allows you to contact these "hot prospects". As often as you want. FOREVER. You'll no longer be lying awake at night, hoping potential customers remember your web site and return to buy. Instead, you'll be sleeping easy, knowing that you're doing all you can to turn every site visitor into a loyal paying customer. So what do you need to do? It's simple really - just ask your prospects for their... • •
First name Email address
Now, how difficult is that? (Er, it's not!)
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As soon as a prospect has given you this information, a whole world of sales opportunity opens up for you. You can:
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Immediately and automatically send more information about your product or service - information that arrives in their email inbox, that they can read at their leisure (or even print it out).
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Repeatedly and automatically send follow-up messages to your prospect, providing more information about your offer, answering their concerns, giving more and more reasons why your offer is right for them.
It's well known in marketing circles that sales of a product increase when prospects are exposed to its benefits multiple times. The actual number of exposures needed varies by product and price but 5 to 10 is about average. And whether your prospect chooses to buy your original offer or not, you can: •
Give your monthly profits a REGULAR boost by continuing to send information on your promotions, specials and current offers whenever you want.
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Build long-term trust and credibility by sending useful, interesting and informative content, maybe in the format of a newsletter, ezine, email course or ebook.
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Generate immediate sales by sending time-limited offers that expire within a few hours or days.
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Turn your original "lost prospect" into a valuable lifetime customer.
It's called follow-up marketing! ...and in order to convert your sluggish web site into a finely-tuned, automatic, profit generating machine you simply must make follow-up marketing central to your online activities. You can start doing that IMMEDIATELY by following 3 simple rules... So far we learned that it takes an average of 5 to 10 follow-up messages to turn a prospect into a paying customer. We also learned that factors such as trust and credibility play an important role in the selling process. Let's crack on with the next instalment. In this part of the report you'll learn... • • •
3 simple rules of effective follow-up marketing What will happen if you don't automate your follow-up process How a top-notch follow-up Auto-responder system like ListWire can free up masses of your valuable time for business-building activity
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Ready? OK, Let's Get Started... We closed the previous part of this report by saying that you must make follow-up marketing central to your online marketing activities. And that you could do it by following 3 simple rules. Well, here they are...
3 simple rules for effective follow-up marketing •
Rule #1 Build a permission-based email list offering valuable information to your prospects in return for their first name and email address. The term "permission-based" just means that you ask upfront if you may contact them.
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Rule #2 Install a robust, effective and finely tuned system on your web site to gather those names and email addresses 24x7. These are your HOT PROSPECTS that you can contact again and again.
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Rule #3 (and this is very important) Fully automate your entire follow-up process or face drowning in a sea of email administration.
By following these simple rules, you can use follow-up marketing to build trust and credibility for your business. These are essential because... •
As we've already seen, the vast majority of your site visitors and prospects simply won't buy from you on their first (and perhaps only) visit to your web site.
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Most people need to be exposed to your offer several times (maybe 5 to 10) before they will buy anything from you.
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You are losing countless customers and hurting your bottom line by not implementing an automated system to manage and organize your follow-up marketing strategy effectively.
But here's a warning... ...to those who think that they can do all this using their standard email software (Outlook, Eudora, Thunderbird, Gmail etc). Don't underestimate how complex the management of an effective follow-up campaign can be. For a moment, imagine you have 2,000 hot prospects, and each of those people is at a different point in your "7 stage" follow-up selling process. That's an unbelievable 14,000 different personalized emails that you must send out EXACTLY on time to the right people. Imagine how difficult it would be to manage this manually. It's simply impossible.
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There are no "hidden" secrets here. Installing an effective AUTOMATED follow-up system on your web site is the ultimate defence against your hot leads turning stone cold. And don't forget that you paid good money to get these people to your web site in the first place! So you need to... •
Capture the first name and email address of your prospects - automatically!
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Follow-up with those prospects - automatically!
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Super-charge your online sales machine by connecting with your prospects 24 hours a day, 7 days a week, 365 days a year - automatically!
A fully-featured follow-up system like ListWire gives you all those benefits and a lot more besides. It... •
Adds vital follow-up marketing capability to your web site As you use an auto-responder, you can rest assured that those all-important names and email addresses are being gathered 24x7, and that your sales message is being delivered on time, every time.
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Automatically and efficiently manages your prospect subscriptions While you spend time on growing your business (you know that's what you're supposed to be doing, right?), is automatically managing your subscriptions, removals, duplicates, bounce-backs and email address changes.
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Prevents accusations of SPAM From asking people to confirm their subscription to obtaining and storing subscriber IP addresses, date/time of subscription etc, auto-responders take care of everything for you.
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Expands with your business by allowing you to create as many follow-up campaigns as you need Be wary! Some auto-responder or mailing list service providers charge you for EACH campaign or by the number of subscribers in your list. As a ListWire FREE subscriber, you do not need to endure such additional, ever-rising costs because Listwire is 100% FREE!
Next we’re going to cover practical steps you can take to build that all-important trust and credibility. In the meantime, start to think of ways that you can build follow-up marketing into your marketing strategy (don't worry if you can't because I've got loads of ideas coming up). Now we're going to take a closer look at how to build trust with your prospects in record time. We hope you enjoy, and profit from this section.
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Let's Get Started... Start by asking yourself a question. When you buy products or services, do you prefer to buy from someone you know and trust, or are you happier buying from a perfect stranger? Please forgive me if that sounds like a dumb question. Let me explain. Probably the number one mistake online business owners make is forgetting that people buy from people and businesses they trust. So many well-meaning people go online, establish a web site, choose a product they are passionate about, write compelling copy and make it easy for the customer to order.
They don't bother to build trust before asking for the order! And, like the gold miner who stopped two feet short of the rich vein of gold, they sabotage their own success by not developing a powerful follow-up system to do it for them. So how do you build trust by using a follow-up system?
It's easy ... you simply tell the truth! The fastest way to build trust online is to *prove* the claims you make on your web site. •
Does your site claim that people can make money? Then send a follow-up message containing a testimonial from someone who is prospering with your product.
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Does your sales letter claim that people can save time when they use your product or service? Then send a short follow-up note showing people exactly *how* they will save time. Include some examples from real life and your message will have even more impact.
Building trust online is harder than in the offline world. When you go into a store to make a purchase you can see, hear, smell and touch the products you are going to buy. And, you can see if the store fits with the pricing and quality claims being made. We have a tougher job online. We need more time (as in a series of messages) to convince people that we're genuine and trustworthy. When our follow-up messages *prove* the claims we make on our web site, we build trust quickly and our rate of orders increases. And that's what you want, isn't it? By the way, do you know the sweetest sound to a person's ear, no matter what language they speak? Their own name! People like to get emailed that's addressed directly to them personally.
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The good news is that an auto responder such as ListWire offers you lots of ways to completely personalize your messages. More than just speaking to your subscribers by name, you can tell them what product they bought, when they subscribed, how long they've been a valued subscriber and more! In fact, auto-responders are only limited by your imagination. Next we'll be looking at ways you can earn affiliate commissions and boost your opt-in list, all at the same time. Earlier in the report we learned how important it is to follow up with prospective customers several times - around 5 to 10 is about average. We also learned that people buy when they are comfortable with their choice of supplier. Now we're going to focus on YOU!
Let's Get Started... Many, if not most, people who begin an online business do so by selling other people's products. This is known as affiliate selling and it's one of the most powerful (and easy!) ways to build an online income. Being an affiliate is great! After all, the company who produces the product is the one who handles all the headaches. They produce the product, deliver the product, provide customer support and more. All you do is promote their product and cash the checks! But there is one aspect of affiliate marketing that is often overlooked - an aspect that's vital to your long term success. We’re talking about *where* you send visitors when they respond to your promotional activities. Here's a quick example. Let's say you promote Joe Guru's excellent ebook. You're going to earn a handsome commission each time someone buys it. So you create an attention-grabbing ad and buy some advertising space for it in your favourite newsletter. NOW the question becomes ... where do you send people when they respond to your ad? If you send them straight to Joe's site, here's what happens. They buy the ebook and you get a one-time commission. Then they go into Joe's follow-up system. Over the next six months he sends them messages about his other products and they buy three of those products.
But you don't profit from those additional sales! So here's a better way... Instead of sending them direct to Joe's site, send them to a squeeze page on your site first.
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Side note - a squeeze page is a page on your web site that asks someone for their name and email address before allowing them access to the content that they wish to see. There's nothing else on the page apart from the subscription form. Your squeeze page adds them to your auto-responder and the "thank you for subscribing" page contains the link (your affiliate link!) they're looking for to Joe's site. So they go into your follow-up system *before* you send them to Joe's site. They buy his ebook and you get a commission. Then you inform them of other products just like the ebook they bought and they buy three more items. You get commissions on all three! Need a squeeze page? Check out this FREE squeeze page generator
And best of all, this is super-easy to do with an auto-responder. Here's how you do it... Instead of having people who respond to your ad go straight to Joe's site, send them to your squeeze page. When they subscribe, your auto-responder sends them the link to Joe's site in an email - immediately. This works really well for a few reasons. First, the reader doesn't have to choose to interrupt what they're doing to click to Joe's site *now* to see what they want. They get it via email and visit Joe's site when they want to. Second, and most important, you collect their name and email address, allowing you to send them follow-up messages. And third, you can use your "thanks for subscribing" page to promote Joe's product a bit more, or another affiliate product, or one of your own products. Or all three! Bottom line is ... you are building YOUR long term business, not Joe's business. If you're ready to get started, ListWire makes it super-easy to set all this up, and even tracks the success of your follow-up messages. Next, we'll have loads of tips you can use to maximize the subscriptions from your web site. We're going to look at ways of turning more of your web site visitors into subscribers, so that you can follow up with them until they become valuable paying customers. There are two issues we need to cover in this topic: • •
the subscription mechanism creating compelling reasons to subscribe
Before we start, We'll throw in an apology about the length of this section but there's LOADS to tell you - and this really is stuff you can use!
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So, firstly, the subscription mechanism Most auto-responders, give you at least two ways for your subscribers to join your list. The subscriber either: • •
Fills out a subscription form on your web site, or... Sends a blank email to a special email address at your web site
You need to decide which of these you're going to employ. In the early days of the Internet, auto-responders were more often than not triggered using the "blank email" method. The subscriber would be asked to send a blank email to info@wherever.com and they would get an immediate (automated) reply by return. That's actually where the term auto-responder came from - an automated response to an incoming email. The "blank email" method is great if you don't have a web site because you can simply advertise your auto-responder's subscription address and invite people to join by sending a blank email to it. You can even advertise it offline in newspapers, magazines and journals. These days, of course, it's much more common to ask your subscribers to fill out a form on your web site. We recommend keeping the questions to a minimum so that there are fewer hurdles for your subscriber to jump. Here are the main elements of a good subscription form: • • • •
Explain what they'll be getting, but don't give any of the actual information Ask for their first name and email address Have an obvious call-to-action button like "Click Me To Subscribe" Include a statement that you will not share their personal details (this can work wonders for your subscription rate)
The form itself needs to be in a place where it will get noticed, preferably above the fold, the bit of the page that can be seen without scrolling down. Better still, if your page has a side navigation bar, why not put it in there? That way, it will be available on ALL your pages. There are all sorts of pop-ups, pop-unders, slide-ins and fade-ins that you can use too - and it's a good idea to test these to see which pulls the most subscribers. Auto-responders will allow you monitor which form your subscriber came from and this is very useful information when you're testing out various forms. For example, you can split-test 2 forms against each other to see which pulls the most subscribers. Drop the one that pulls least then test the better one with a third. If you continue this process, you'll see a steady increase in your subscription rate.
Compelling reasons to subscribe People want information and they don't want to pay for it. In this scenario, an auto-responder is a great tool because you can use it to give away as much information as you want (for nothing) and use it to turn those readers into paying customers.
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It's a real win, win situation! But what sort of information can you give away? The list is truly endless! Here are just a few ideas for you: •
Create a *training course* for your product or service and deliver it via autoresponder. Your subscribers love this because they really want this information and you can continue to give it for as long as you want. If you are passionate about your niche, this will really come across in your emails and can work wonders to build that all-important trust and credibility (remember that?).
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Distribute *articles* by auto-responder - article marketing is big right now because it's a great way of getting people to come to your web site. So you can write some articles for your niche and distribute them by auto-responder. Allow your subscribers to use them on their own web site or in their ezine or newsletter - as long as they don't change your resource box (the section that tells a bit about you and has the link back to your web site). If you have PDF versions of your articles, you can distribute them as attachments to your auto-responder messages, and again, invite your subscribers to give them away. People who run newsletters and ezines are always looking for fresh content that they can use - so provide it and watch the traffic flow back to your site! This method of viral marketing (where you start it off and it promotes itself forever) is excellent for building long-term, ever-increasing traffic back to your web site.
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Provide *pricing* by auto-responder. Tired of your competition shopping your site? Want to know who your serious prospects are so you can follow up and make the sale? Providing pricing by auto-responder is safe, secure and effective.
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Answer *Frequently Asked Questions* by auto-responder. Since systems like Listwire can send HTML (web page code) you could even just copy your existing FAQ page into an HTML message in your auto-responder and send it to people who want it by email. Job done!
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Conduct *surveys* by auto-responder. With Listwire, for example, you can schedule a broadcast to your entire list with the click of a mouse. Set up a customer satisfaction survey for existing customers and learn what customers love about your products, as well as how to make improvements. This has an added benefit - you will get some testimonials that you can use on your site (with the writer's permission obviously). Webmasters often struggle to find ways to get testimonials for their site, so that's another problem solved!
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Send *product updates* by auto-responder. Your existing customers love to know when there's an update that would benefit them. So have them subscribe to your updates auto-responder and send them regular messages about product improvements. Better still, get your order processing system to add the subscriber automatically to your customer list as soon as the sale has gone through. With the ListWire
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autoresponder this can be done with just 4 or 5 lines of code. You could be following up seconds after the sale! And this really is a great way to sell upgrades to existing customers. It's very well known that it's MUCH easier to sell to an existing customer than to find a new one, and with an auto-responder system, you can do it while you sleep, literally! In summary... use your imagination, be a little different and you'll see your subscription rate soar. Need something to give away? Why not this very report! Get your re-branded version by clicking here Need a squeeze page? Check out this FREE squeeze page generator Next, we'll look at how you can super-charge the response to ads you place on the Internet (wherever they may be) and we'll look at what you should be doing AFTER your prospect has become a valuable customer. Thanks for sticking with us. We hope you are beginning to see the sheer marketing power that is at your disposal when you invest in a decent follow-up auto-responder. Now we're going to focus on two areas: • •
Maximizing return on investment (ROI) on your ad spend What's a 'backend' sale and why would you want some?
Firstly, super-charging your ad response Whether you place free ads or pay for a solo blast to your favourite ezine's subscribe list, your goal is to make the most money with the least effort. Advertising can be expensive. Placing ads in ezines is very cost effective, but it still costs. You need to make more money than you spent on the ad - that's your profit. Simple! Here's a way to get more return out of every ad you place, free or paid. Add a follow-up auto-responder address to every ad you place, something like: info@yourdomain.com Think about this for a moment. You place an ad in your favourite ezine. The reader of the ezine sees your ad and is somewhat interested. They want more information but they are busy reading their favourite ezine! So they say to themselves, "I'll click that link when I have time." But we all know that they somehow never find the time to go back and see your web site. A potential sale lost. Another prospect gone. But not if you add an *auto-responder* address to your ad! When you allow readers to reply via auto-responder good things start to happen.
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Since they reply by email they don't have to interrupt their reading.
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Their name and email address gets into your follow-up system and you make more sales.
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After they buy, they are transferred automatically to a new follow-up auto-responder so you can make those all important backend sales.
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You develop a relationship with them that can literally last for years.
Best of all, it's super-easy to put this technique into practise today. All you need to do is change your ad's call to action from 'for more information visit www.yourdomain.com' to... 'for more information visit www.yourdomain.com OR for instant information by email send a blank email to info@yourdomain.com' That's it! One simple addition that could multiply your sales several fold. The key to getting more customers is to be easy to do business with. That applies doubly when customers want information. If they don't get it quickly, they've lost nothing and have moved on to something else. With an auto-responder, you can easily prevent that from happening. Get your information in the right hands fast with an auto-responder.
Backend sales - you've gotta do this... You've probably heard the term 'backend' sales. After all, every 'guru' worth his salt is telling us that we must make those all-important 'backend' sales. But what is a backend sale, and how can you get some? Well, We're going to explain a follow-up technique that can literally explode your profits... and that's making backend sales with an auto-responder like ListWire You see, when you achieve a sale, if you're like many online marketers, you probably say a little 'thank you' to the man upstairs and then start hoping for the next one! Let's face it, sales are had enough to come by without having to figure out what to do *after* the sale is made. Yet the truth is that it is what we do after the sale that really counts. And what we do, or don't do, can be the key to our future profits. Let us explain what backend sales are and why they are vital to your success. Backend sales are simply sales that you make to existing customers. And they are sweetest kind of sale you can make. The reason we say that is that backend sales cost you nothing to make. No ad budget. No sweating out the details of what your ad will say, where and when it will run. No worrying that some world disaster will distract the reader from your ad.
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None of the worry... all of the profit. *That* is why we love backend sales. And you'll love it when it happens to you. Here's how to make it happen. Let's say you sell an ebook on how to create web sites using HTML. You can take the profit from that sale and be happy *or* you can set up a powerful follow-up system that will multiply your profits. Here's how. Simply think through what your HTML guide customer might need to complete his or her project. Might they need web hosting? How about some graphics to spice up their site? They will need a merchant account if they are going to charge, right? Perhaps they will need a template to get them started in the right direction with their web design. You *know* they need an auto-responder to create a powerful follow-up system, right? This list could go on, and on, AND ON! Best of all, YOU can offer them each of these items just by becoming an affiliate of sites that sell these things! If that sounds hard, it's not. Did you know that ClickBank alone carries over 11,000 products you can offer and earn a handsome affiliate commission? Setting up your backend sales system is a snap with an auto-responder. •
Choose products that compliment what your customer bought from you.
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Get the sales copy to put in the auto-responder from the company who creates the product. They all have pre-written letters you can use. No writing necessary!
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Time your messages so they arrive at least 3 days apart.
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Make sure each message contains a way for the customer to stop getting messages if they want. Auto-responders makes this very easy, giving you the option to include a link in every message.
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In a nutshell, you set it and forget it!
Now you have put time on your side... time that is now your ally as your customers receive your follow-up messages without one further ounce of effort on your part.
Now THAT is backend system selling power! Remember, the ListWire autoresponder make it super easy to create as many follow-up autoresponders as you want, each with any number of follow-up messages. Next, we'll bring everything together with a checklist of things you can do IMMEDIATELY to get started on the road to follow-up success.
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Now we want to 'tie a bow' around the entire package and share with you a step-by-step blueprint that you can implement today to save time and make more money on autopilot. Then we'll move onto 'Crafting your autoresponder messages...
It doesn't have to end here... ...because ListWire users enjoy extended and more detailed information on how all this can be put into practise. There's no theory, just solid practical instruction on using ListWire autoresponders to actually achieve the things we’ve set out in this report.
Checkout the Listwire FREE Autoresponder OK, let's wrap up this section... We'll start with a real-world example of how a follow-up system can create a powerful passive income stream for you. Here's a day-by-day blueprint that you can use to do it. Day 1 A visitor finds your web site on a search engine and clicks through to the sales letter on your site. They are interested but not ready to make a purchase yet. Remember: This describes over *95%* of people who will visit your web site, and these are people that you're paying to get there. As they begin to leave your web site a box pops up offering a free gift if they will answer three simple questions. The 'survey technique' is used by a great many successful marketers. They answer the questions and enter your follow-up system. The questions they answered reveal that the reason they didn't buy today is that they are not yet persuaded that your product is right for them. Astute marketer that you are, they go into your 'need more proof' auto-responder. You have systems in place for people who answer your three questions in a particular manner, allowing you to tailor the follow up to those who are price-sensitive, just not sure, etc. In seconds your visitor receives an email addressed to her name, thanking her for stopping by. This is sent as soon as she finishes the survey (it's called an immediate message in Listwire) and is actually the first in a series of follow-up emails you're going to send. OK, they're impressed but still not ready to buy. So... Day 3 They receive the 2nd message in your series. Short and tasteful, you include a brief testimonial from a successful customer and let them know they can write to you if they have any questions. Your visitor begin to see that your proposition is real and that there is someone there who values their business. Day 6 They receive message 3 in your series. You tell them that you want their business and list the benefits of your product, after-sale service and guarantee.
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Day 10 They receive message 4 in your series, which gives them even more reasons to buy (benefits, not features), along with three more testimonials from satisfied customers. The testimonials explain exactly how much time (in hours/days/weeks) was saved or how much money (in dollars and cents) was made from using your product. Your backing up your claims with proof. Day 12 They receive message 5, offering them an incentive if they buy within the next 24 hours.
On day 13 they place their order! Now, the autoResponder removes them from the 'sales' auto-responder and puts them in your 'customer' follow-up system. Over the next year they receive an average of one message per week and buy four additional products! Your one-time sceptic is now one of your best customers. Best of all, this was all accomplished without you lifting a finger. It was done by your *automated* follow-up system while you worked, slept, played...
...all powered by an autoresponder! Automation is the key to success on the Internet, because this is a numbers game and Listwire more than any other product on the market, will help you achieve that success in record time. Beyond simple automation, ListWire FREE autoresponders give you:
Built-in HTML Editor Create great looking emails with our built-in HTML editor. Upload and manage the graphics used in your emails. Upload graphics, flash movies etc. for use in your emails.
100% Deliverability With ListWire you can guarantee 100% deliverability of your important messages by using the RSS delivery system.
All formats supported Whether you want to send your email autoresponder in a quick and simple plain text email, a beautifully designed HTML email or a Multi-part email incorporating HTML and Plain Text the choice is yours with the ListWire FREE e-Mail Marketing Autoresponders.
Total Personalization
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With an amazing amount of possible personalization fields you can customize your emails with details from your business profile, subscriber record, custom subscriber fields and a number of extra fields including time and date formats of subscription, autoresponder details.
More Power and Flexibility ListWire Free autoresponder accepts subscriptions, automatically follow up, and manages all your email marketing campaigns 24 x 7, whether you’re online or not. You will have all the tools you need to run highly effective, permission-based email marketing campaigns, right from your own back office area.
Power with control ListWire allows you to create an unlimited number of autoresponders, each with an unlimited number of follow-up messages. If you need to get your message delivered in a hurry then the powerful one off broadcast facility lets you send a campaign quickly and easily. Autoresponders work for you all day, and all night - never missing a subscriber or follow-up deadline.
Marketing Optimization Autoresponders allow you to maximize the effectiveness of your marketing spend by allowing you to measure which of your ads pulled the most subscribers. They automatically tracks where your subscriptions come from and can show custom confirmation pages depending on subscription source.
Able to handle the load ListWire FREE autoresponders have a number of features which help ensure that the load on the web site never exceeds its capacity. This is important as a lot of other email autoresponder systems will try to send more emails than the server can handle and the result of this is that the web site may become unavailable, go very slow or potentially bring the whole system to a halt.
Data Security and Integrity Your data is held in your back office area giving full access when you need it. And much, much more! We personally use the ListWire FREE autoresponder and can recommend it without hesitation.
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Other Options: There are of course other options with regard to auto-responders; ones such as Getresponse and Aweber Check them out, see all their features and prices then compare them to the FREE ListWire Autoresponder – You will be pleasantly surprised!
There is also another option for bloggers who use Wordpress (the self hosted version) You can now put an auto-responder into Wordpress . It’s called GWA Auto-responder - In it’s free form the auto-responder manages just one list, OK if you are just starting out or you just promote one company or product. It installs the same as any other Wordpress plugin and is very simple to set up and get working. There is also a ‘Pro’ version that manages unlimited lists and has many more features than the free version. In fact I would go so far as to say it is as good as the pay monthly autoresponders. This is where we got excited! Now weI know this is not the only auto-responder that has a one off payment option rather than the pay monthly ones, but what we got excited about was just how cheap this was. Now, most times whenwe see something cheap, wethink – limited features, doesn’t work properly, poor support etc. Well not with this! Check it out here... This is A Complete List Manager and Autoresponder PLUGIN for your Wordpress Weblog In this Wordpress Plug-in: • • • •
Build your List! Easily Convert your weblog Visitors into Leads. Subscription Form Widgets. One click to start accepting subscriptions. Schedule Daily Mailings. Auto-send your pre-written promotional mail. Full Autoresponder Control Panel integrated into your Wordpress Administrator.
More Than Just A Simple Plugin:
1. 2. 3. 4. 5.
Easy List Manager! Complete subscription manager and mailer software. WYSIWYG Editor! Compose & Send HTML/Plain-Text Messages in Wordpress! Mass Mailer Software! Send email directly to your entire list anytime. Portable Subscription Form! Portable html form code work on any website. Auto-Subscribe User Checkbox. Offer subscriptions on new user registration.
There is absolutely no-cost to get this Powerful List Building Plugin installed on your Wordpress blog. That wraps up this section, next we'll move onto how to craft your auto-responder message – But stick with us here, the best is yet to come – The secrets...
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Craft Your Autoresponder Messages Creating a great autoresponder message series is the key to making serious money on the internet. Studies have proven that most consumers buy only after repeated exposure to a product. Having an autoresponder system is the hassle-free, automated way to put your product in front of interested buyers enough times to move them from consideration to purchase. An approximate breakdown of the percentage of people who buy according to product exposure is: 16 percent after one or two messages 34 percent after three or four messages 34 percent after five or six messages 16 percent after seven or more messages (and the passage of a considerable amount of time for deliberation) This means the largest percent of your target market will buy after receiving three to six messages about your product. To build an effective autoresponder campaign, you should prepare eight to ten messages to load into your program. Each message should build on the previous one, and make your product more enticing to buyers. There are several methods you can use to increase interest through autoresponder messages. Once you have your autoresponder messages set up, you will need to determine the timing. You can send one a day, three at one-day intervals with weekly follow-ups; one a week (this is recommended for paid autoresponder e-courses), or any interval you would like. Following are concrete tips on creating autoresponder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the spam folder unread. Never spam – it’s a one-way ticket to marketing oblivion. Components of a typical autoresponder message So how, exactly, do you go about composing an autoresponder message? Here’s a breakdown of what your messages should contain. NOTE: These guidelines are just that: guidelines. There is no concrete method and you may feel free to use your own creativity. This will simply give you a framework to build your messages on. Subject line. The subject line is the first thing people will see when they receive your message. Therefore, it must be compelling enough to keep them from deleting the message unread. Which of the following e-mail subjects would you be more likely to click on: “Make a MILLION DOLLARS Practically Overnight!” or “Here is your free Report #1 on boosting your web site profits through the roof”? You may have jumped at the first one, but think about it: to most internet users, the first is obviously spam and would be deleted without a second thought. The second subject line implies that not only have you requested the information (and everyone receiving your autoresponder messages will have requested the information) but you are receiving something of value for nothing. Be understated, but as specific as possible with your subject line to ensure your message is opened. Compelling opening sentence.
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Let’s say you clicked on the second subject line in the preceding example. You now have the message open, and the first line is this: “Buckets of money will pour on you. Buy My program Now, for only $495. It’s easey!” Will you read further? Chances are, you’re already looking for the delete button. This opening is long on hype and short on promise—not to mention riddled with spelling and grammar mistakes. But what if the first sentence reads: “You are about to learn the secrets successful web marketers use to make a killing on the internet.” Will you continue? Probably. There is no outright pressure to buy anything; you are being given something for free that will benefit you. So far, it costs nothing but a few minutes of your time. Disclaimer. This should not be lengthy. Immediately following your compelling opening sentence, remind people they are receiving your message because they asked to be on your list. It will keep them from clicking the “spam” button if they decide they aren’t interested in your product, and keep your autoresponder and web site off internet blacklists. Introductory paragraph. Explain in a concise paragraph exactly what your product will do for the buyer. Avoid using ALL CAPS or excessive punctuation!!! This looks amateurish and will almost certainly get your message deleted. Subheads and further information. Write compelling subheads, set on separate lines within your message, that describe certain benefits or sections of your program, then follow up with a short paragraph of explanation. For example, using the fictional internet marketing program we began discussing, your first subhead might state: “Millions of people do business on the internet. Are you reaching them with your web site?” Tease the contents of your product, but do not give away too much information (otherwise, why would anyone want to buy?). A call to action. After several subheads and short paragraphs of information, reveal your product. State what it is (an e-book, e-course or audio CD or download); where customers can get it (your web site, Amazon, e-Bay); and how much it costs. NOTE: To make your price impressive, state the retail value of your product (many affiliate and reseller programs have this in place already), and then reveal your price as a deep discount. When setting your price, aim for the high side at first and be willing to lower it in later follow-up messages—this will give people an even stronger incentive to buy after message 3 or 4. For example, your call to action in your first message might read: “This amazing e-book revealing internet marketing secrets to jumpstart your web site’s sales is valued at $395. Through our program, you can order “Huge Web Site Profits” for just $49.95.”
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Reminder of follow-up messages. Let your subscribers know the next time you will contact them, which will be the time interval you’ve set for your autoresponder distribution—tomorrow, in a few days, next week. Be sure to include a teaser of what will be revealed in the next message. Unsubscribe link. This is critical to a successful autoresponder campaign. You must give subscribers the option to discontinue receiving messages from you, or you will be labeled as spam. The FREE Listwire autoresponder service will provide you with an automatic unsubscribe in your message. Making your message irresistible. With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message. Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your autoresponder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement. Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren’t going to rush to the dictionary in the middle of reading your message to find out what you’re talking about. Use short sentences and keep it straightforward and direct. Don’t be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy. Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public. Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tell them why you’re so great. You want them to know how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say. Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an “effective web site marketing technique,” don’t say it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza method.” No one wants to try and cut through all the fluff and hype to try and decode your message. It’s also annoying. Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of “are,” “is,” “was,” and “were” in your message with stronger wording. For example: instead of writing “If your web site has been languishing with low sales, this program might be able to help your business grow,” say: “Your web site sales will increase dramatically with this program.” Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying.
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Give reasons and incentives. Don’t be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase. Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product. Testimonials: A marketer’s best friend Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site. How do you get testimonials? Once you start selling your product, you will likely receive unsolicited notes from buyers who are pleased with their purchases. But at the outset of your campaign, before you have actually began selling anything, there are several ways to get testimonials: Friends and family. Ask friends and family to review your product and write a few sentences describing what they like about it and why they would recommend it to others. This may seem like cheating, but no one has to know you’re acquainted with your testimonial writers—and besides, if they actually like the product, there is nothing dishonest about it. Colleagues and experts in your field. If you work or have worked in a field relating to your topic, ask your coworkers (or former coworkers) to write up a testimonial blurb for you. If you don’t work in a related field, look up people who do online (groups or forums are good places to start) and e-mail them to ask if they would mind reviewing your product in exchange for a free copy. Most reviewers work on a free-product basis and will be happy to do so. Other affiliate members and resellers. Think all people trying to sell the same product as you are bitter enemies? Think again! Many internet marketers working with affiliate and reseller programs are happy to help other entrepreneurs, because believe it or not, there is plenty of market to go around. Of course, they will expect the same courtesy from you. Since they are already familiar with the product, they will have no trouble coming up with a testimonial for you. NOTE: Always make sure you have the permission of the person who wrote the testimonial to use their name and words in your marketing materials. Get it in writing or by e-mail, even from friends and family. Make that especially from friends and family—you never know when a disagreement will result in a rescinding of an offer to help. If you get permission via e-mail, simply end your disclaimer message (I hereby give [your name] permission to use my name and remarks for marketing purposed, signed X) with a line that states: Typing my initials here constitutes my official signature___. Then just ask them to reply to the message, add their full name and initials, and hit send. Most people will be willing to do this. Spam-Me-Not: Avoiding too much hype Keep in mind when constructing your messages and building your subscriber list that there are two types of marketing: “cold selling,” or unsolicited e-mail; and opt-in selling. It is highly recommended that you do not engage in cold selling. This is considered spam. If enough people report your address as spam, you will be banned from ISPs and search engines.
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The occasional sale you see from cold selling will not be enough to compensate for your being blacklisted on the internet. On the other hand, building an opt-in list is a perfectly acceptable and highly successful method that will keep you from being labeled bad business. With an opt-in list, people ask to be added to your subscriber database because they’re interested in your topic. Opt-in subscribers should always be given the option to opt out…but you would be surprised how many people don’t bother clicking the unsubscribe link, and eventually make their way to your site to investigate your product further. When preparing your autoresponder messages, it is imperative to strike a balance between excitement and hype about your product. You must avoid wording your messages so that they look, feel and smell like spam, even if they have been requested. This means following the rules of creating direct and simple messages as described above (no writing in ALL CAPS, or putting seven exclamation points at the end of every paragraph). There are also a few other deadly spam sins to avoid: Do not write your message in 18-point Impact Red or other “flashy” font styles and sizes. This does not draw attention to your product; it draws attention to your inexperience. It’s perfectly acceptable to use color in your autoresponder messages, and in fact may help to strengthen that three-second lead time by pulling attention to those compelling subheads you wrote (you did write compelling subheads, didn’t you?). But for the most part, keep your entire message in the same font and type size, using emphasis like color, bold and italics sparingly for effect. Do not stuff your messages with “cool” graphics, animated smileys, or a dreaded Flash presentation. This slows down load time considerably, and many people won’t wait for your incredible pictures to appear on the screen. Do not use chat language, or “leet,” in the text of your message. Even to people who know what LOL, IMHO, IOW and ROFLMAO* stand for, this is not professional and does not score you any “friendly” points. And if your subscribers don’t know what these abbreviations stand for, they will be quick to dismiss you as inept. (*In case you don’t know yourself: LOL=laughing out loud or laughing on line; IMHO=in my humble opinion; IOW=in other words; and ROFLMAO=roll on floor laughing my a** off.) Do remind people that 1. they are receiving your message because they requested more information (or a friend suggested they would like to receive the information) and 2. they can opt out of further messages using a link you have provided at the end of the message. Spam filters: Is your message zap-proof? Just about every e-mail program has built-in spam filters that route unwanted messages to a separate folder, often called a “bulk” folder, whose contents are routinely deleted by either the program or the owner of the account. Following the suggestions above for avoiding spam-type messages will go a long way toward ensuring your autoresponders don’t get diverted to an early grave. Here are more tips on beating spam filters and verification programs: Subject line dont's: Never begin your subject line with ADV: or include the word “advertisement.” Do not state “this e-mail sent in compliance with…” And never use the word “free” in the subject line— especially in all caps. In fact, never use the word FREE (in all caps) anywhere in the message. If possible, avoid using all caps altogether.
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From address: When you set up your web site and associated e-mail accounts, do not name any account sales@yourdomainname.com – this guarantees you an automatic trip to the bulk folder. Within the message: Never say “for free?” or “for free!” or use the words “extra income” in the body of your message. Recently, many internet marketers attempting to bypass spam filters have begun breaking up the word “free” anywhere it appears in their sales copy: f-ree or fr.ee are the most commonly used methods but even these are sometimes captured by the spam filter. Keep your messages out of spam oblivion by adhering to these guidelines, and you will see your sales and response rates climb. A good way to see if your message will end up in the spam folder is to send a 'Test' message to yourself. Listwire Autoresponders have the facility to do this. Formatting your autoresponder messages If you use the internet regularly, you have probably received at least a few e-mails that look something like this: Dear Friend, Congratulations! You have been selected >>to receive a free >>>laptop, >during our promotional giveaway here at >XYX Company… This is either the result of multiple forwarding, or poor formatting on the part of the sender. Not many people would try to interpret this kind of mess if it was sent to them by a stranger, even if the information was requested. How can you avoid giving your autoresponder messages that choppy, I-can’t-use-a-computer feel? First, you should understand why this occurs. Every e-mail program is different, allowing different line lengths for their viewing windows. If your e-mail program allows 75 characters per line, it may look fine on your screen—but when you send it to someone whose program allows only 70 characters per line, those last five characters get moved to the next line and break up your message with those pesky > signs. Another potential problem is the font you choose. Fonts like Courier New are fixed-width: every character takes up the same amount of space. But fonts like Times New Roman (the default font for most word processing programs) and Arial have varying width according to the character: an “i” takes up less space than a “w” and so forth. This variance in space creates the same broken effect as the line length problem. Keep your messages in a fixed-width font (10-point size is best in nearly every case) and make sure each line is 60 to 65 characters long. When you reach the limit, use a hard return to start the next line rather than allowing your word processing program to wrap the text. If you’re using Microsoft Word to compose your messages, there is a counter at the bottom of the window that tells you what line and character number you’re on as you type (this reads Ln ## Col ##) which you can use to ensure you’re staying at 65 or less. You can also create a guide at the top of the page you’re working on (you will delete the guide after you finish your message) that will allow you to determine your line length at a glance. Your guide should look like this:
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---------1---------2---------3---------4---------5---------6----Another way to avoid sending garbled messages is to save them in a universal format. Many people mistakenly believe ASCII works on all computers, but this is not the case. You should save (and copy and paste) your messages in either Plain Text (this is almost always in Courier New font) or Rich Text format (the format every word processing program can open, which allows you to preserve color, bold and italicized text). You will find these file formats listed in the Save As dropdown box on your Save window. Of course if you are using a quality autoresponder such as Listwire, all this formatting stuff is taken care of for you!
And now - THE SECRETS! Having a huge opt-in list is fantastic. Being able to blast out an email to hundreds of thousands of people about your offer. Let's face it, if only a tiny percentage of them purchase, you are still going to make a bucket load of money right? Probably, but how do you get that list in the first place? This is the number one hurdle for most newbie marketers and still remains a major headache for many who have been trying to do it for years!
What's the #1 problem every online marketer faces? You've heard it a million times and for good reason ... because it's true. The #1 problem when it comes to internet marketing is TRAFFIC! If you're like most people trying to make money online, then you have probably struggled to get the traffic you need to make sales. Whether you are promoting products as an affiliate, trying to make money with CPA offers, or just trying to get people over to your website ... it all comes down to traffic.
So, how do you get people to see your offers? Well, you could try Google Adwords™ or any number of other ad networks, but you will likely go broke before anything positive happens. And doing endless SEO related tasks to get into the search engines will either take forever, or it won't work at all.
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Now before you get discouraged and run away ... We guess we should tell you that we have a solution for you...
The Power Behind The Listwire Autoresponder Listwire is a powerful FREE autoresponder but it's not just an autoresponder. It has built into it, 2 very special features that you can use to dramatically increase visitors to your website AND subscribers to your list.. Building Your List. The List Wire co-operative list-building system is an automated process designed to help you generate qualified, highly targeted subscribers with no additional effort, and at absolutely no cost. All new subscribers generated through the system are 100% permission-based, come directly through the List Wire system itself, and can be added to your desired account without the need for any additional verification. Sounds good, right? Great, now here's how the system works ... The cooperative list-builder is a co-registration system that displays advertisements to all new subscribers who successfully complete the subscription verification process, but will not in any way interrupt the verification process. The advertisements selected by the system will be displayed on the right hand side of the optin verification page. If a new subscriber finds the offer, or opportunity in your advertisement is of interest, they may select a checkbox that will appear next to that advertisement, and choose to request more information. So, how does the system determine when your ad will be shown, and how often? The cooperative list-building system is credit-based, with advertisements being selected at random, based on whether or not you have credits available in your account. This means that if you have credits in your account, your list-builder advertisement could be shown at any time. Credits for the list-building system are earned each time you generate a new subscriber who completes the optin verification process. It doesn't end there though, credits are also earned each time one of your referrals generates a subscriber who completes the optin verification process. Increasing visitors to your website The List Wire co-operative traffic building system is an automated process designed to help you generate qualified, highly targeted visitors to your website with no additional effort, and at absolutely no cost. Sounds good, right? Great, now here's how the system works ...
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The cooperative traffic building system displays a single advertisement in the branding bar that is shown on all tracking links generated by the List Wire system. These ads appears as a small text link in the branding bar, as shown below.
So, how does the system determine when your ad will be shown, and how often? The cooperative traffic building system is credit-based, with advertisements being selected at random, based on whether or not you have credits available in your account. This means that if you have credits in your account, your traffic builder advertisement could be shown at any time. Credits for the traffic building system are earned each time you generate a click on any tracking link generated by the List Wire system. It doesn't end there though, credits may also be earned each time one of your referrals generates a click on any of their tracking links as well.
Get your FREE Viral List Building Autoresponder TODAY By Clicking Here If you read carefully, you will have noted these sentences... It doesn't end there though, credits may also be earned each time one of your referrals generates a click on any of their tracking links as well. And... It doesn't end there though, credits are also earned each time one of your referrals generates a subscriber who completes the optin verification process.
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You will have seen throughout this report the extensive promotion of Listwire – Why? Because this report was given to you by someone who is using the Listwire system to build their business and ALL the the Listwire links and links to their business websites belong to them! Now what if YOU had a copy of this report with YOUR links in it? We should not have to explain the very viral nature of this! All you do is give away a free quality autoresponder service and a free report about email marketing and you can generate all the traffic you could ever need!
Would YOU like a rebranded copy of this report with links to YOUR business on every page? For a very limited time, YOU can get a fully rebranded copy for FREE! 2 Simple Steps... Step 1 – Get your free Listwire autoresponder and your affiliate link Step 2 – Click here and re-brand this report PLUS! - There's more bonuses on the re-brand page that will explode your business and they are ALL Free. So go ahead and get your copy re-branded today – It's real easy to do – As simple as filling in a form. See below for some great free advertising resource for you...
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More FREE advertising resources... We just signed up for our free adzly account and all we can say is WOW! With adzly you can get so much free advertising that you might not even be able to keep up with it. And what's even better is that you can actually target your ads! When you see for yourself what you get with adzly, you will be blown away. Just take a look We really don't want you to take our word for it. What we want is for you to see it for yourself. We simply can't do this program enough justice in this report, so please just go take a look. Click Here To Get Your FREE Adzly Account TODAY!
An Amazingly Simple Way To Generate Free Leads. Now we're going to share with you a free traffic generation system called LeadsLeap.com. If you have heard about this service and you have not registered your free account, We suggest that you do it now by clicking here LeadsLeap is an ingenious system that combines the power of contextual advertising and network lead generation. In this system, you are allowed to post ads to 10 levels of network you have built. Unlike traditional network lead generation methods, LeadsLeap only allows members to post their ads in the form of contextual ad. This means your leads do not receive obtrusive ads from their uplines, which is a good thing because no one likes to receive junk ads. Moreover, LeadsLeap sends very informative and useful newsletters to their members. We've saved some of the newsletters for future reference. We're sure you will benefit from the newsletter too. This is a free service – Register
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That brings us to the end of this report. Thank you for taking the time to read it and we hope you gained some value from it. So let's go put it to work for YOU...
2 Simple Steps... Step 1 Get your free Listwire autoresponder and your affiliate link Step 2 Click here and re-brand this report To get more free reports and ebooks, please check out this website All Rights Reserved Copyright © 2014 – Viable Marketing
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