Via Tolentino
V i a To l e n t i n o Via Tolentino has been present in the fashion market for over 15 years. It has become more and more successful since then by creating clothes for Christians and businesspeople, always maintaining a high standard of quality in every single detail.
2000
The dream begins Via Tolentino leaves the drawing board and becomes a reality.
2004
Demand is on the rise The company, now with 30 employees on a scheduled sales program, has its headquarters built.
2009
A whole new level Positive changes in the business model lead Via Tolentino to work with prompt delivery at wholesale malls.
2015
The ever growing company The trademark has reached an average annual growth of 17% since 2013.
2016
In the four corners of the Earth Via Tolentino is present in 435 cities spread across 25 Brazilian states. Moreover, it also sells to the United States of America, Ireland, Italy and Japan.
What drives
our work To the angel of the church in Philadelphia write: These are the words of him who is holy and true, who holds the key of David. What he opens no one can shut, and what he shuts no one can open. Revelations 3:7
• Ethical values and concepts of quality
and wonder;
• Constant market research; • Investment in qualified personnel; • Leaders’ strength; • Creation of unique pieces of clothing; • Retailers who become partners.
Projects that work
Sowers
of kindness The project Sowers of kindness was born with the intent to spread kindness, joy and love. Through donations and visits to charities, hospitals and support houses, we join forces lending a helping hand to those in need.
VT
store
With the intent to understand our final consumer and find measures and effective strategies for our retailers, Via Tolentino Store was installed in the city of Maringa, PR. As a result, there was a growth of 29% in the first six months of 2016.
The woman who wears
Via Tolentino MODERN, FEMININE AND ELEGANT.
We make fashion for valued women
who
carry
pure
femininity in their essence.
Quality from the beginning to the end
creation
“
Being there in the moments of the Via Tolentino woman, our customer, is what inspires us to create wonderful clothing with flawless finishing. � M a r a To l e n t i n o Style director
Via Tolentino looks provide female christians and/or businesswomen with versatility, elegance, femininity and comfort.
Assets Blouses
• Strategic triple buttoning system which prevents the blouse from opening by itself.
Skirts and Dresses •
Different length options, from standard to chanel, and from midi to evening gown. Distinguished cutting and molding that values the woman’s bottom preventing it from being shapeless.
the dsmallest etails • Molding:
• Laundry processes
Garments designed in order to provide
The jeans are put through different
comfort, movement and nice fit along with
laundry processes.
the design.
• Fa b r i c s : High technology, superior quality fabrics provided by the top rated industries in the Brazilian fashion market, UV protection
• Tr i m m i n g : Parts of metals carefully developed and submitted to chemical processes that prevent rusting.
and soft texture.
• Patterns:
• Belts:
Exclusive printing developed for collections
Each
with harmony and continuity.
exclusive belt model.
• Needlework:
piece
of
clothing
includes
an
• Embroidery:
Use of specific thread, needles and
Development of sophisticated and highly
machinery for each kind of fabric.
distinguished embroidery.
Working
together
We work to support customers and constantly think about innovative projects such as marketing, commercial facilities, competitive edges, campaigns, loyalty program and events.
fa shi on
show
In this event, Via Tolentino’s partners participate in a unique experience, experiencing the theme and launching of collections with fashion show, as well as workshops and exclusive training sessions with fashion lecturers.
Point of sales materials Marketing communication materials are developed for every collection created in order to be displayed within the retailers’ stores.
C u s t om -made
VT
A project to strengthen the brand’s internal communication in our retailers’ stores. Special materials are developed, such as bags, stickers, façades and display, resulting in more professionalism to Via Tolentino’s customers.
Virtual Training Via Tolentino offers a free online platform to all its retailers where they are able to find videos with much more content about our products as well as persuasive selling arguments.
partnership A S UC C E S S F UL
In order to get a successful partnership, we believe it is essential to offer adequate support to those who take Via Tolentino worldwide.
Retailers’ advantages Via Tolentino loyalty program that grants bonuses to the retailer for their partnership with the brand.
Special opportunities and measures to Via Tolentino accredited retailers .
New models on a two-week basis.
Payment terms made easier.
External consultant responsible for visiting, informing and supporting our partners.
Exclusivity: See terms with the commercial department - possibility of exclusive resale.
How to purchase 1 2
Go on the website: www.viatolentino.com.br Get in touch with the closest store.
3 4
Fill out the registration with your corporate taxpayer registry Registration analysis for approval.
5
Via Tolentino’s confirmation.
www.viatolentino.com.br