COVER STORY Weathering the Storm— Mixology Clothing Boutique

WEATHERING the STORM

MIXOLOGY CLOTHING BOUTIQUE Pivots During the Pandemic and Returns Stronger Than Ever

By Melissa Sorge, photo by Dan Epstein

Family-owned clothing company Mixology is open and ready for business in its original location in the heart of Livingston. Founded in response to the 2008 recession, the company’s name, Mixology, “…recognizes mixing and matching of price points,” owner and founder Jordan Edwards asserts. Edwards and his sister, Gabrielle Edwards, vice president and head buyer, wanted to create a boutique shopping experience where customers would have access to the latest trends and styles at mixed price points without making lengthy trips to the mall. Some of many the designers they carry include Gab & Kate, BB Dakota, Sunday Stevens and Z Supply.

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Siblings Jordan and Gabrielle Edwards

WEATHERING the STORM

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When the COVID pandemic hit earlier this year, Mixology, along with every other retail store in the country, was forced to shutter their doors and furlough many of their employees. Forward-thinking and already equipped with a user-friendly website, Mixology was ready to pivot at a moment’s notice: “Our website is really what sustained us. We kept on all of our senior management and our fulfillment team and we were able to pivot the whole company from being a brick and mortar company to be an online company,” Edwards proclaims.

As Mixology shifted to an online platform, many local customers wondered when and if the beloved local boutique would open back up in town. The reality is, Mixology never left: “One reason why people thought we were not coming back was that we took out all of the clothing for over a week and we sprayed the store with hospital-grade disinfectant,” Edwards explains.

New Jersey shoppers can rest assured that Mixology is open, they have brought back all of their employees, and they are overjoyed to remain a stronghold in such a supportive community.

Mixology Livingston

1160 Town Center, Livingston | 973-544-6121 www.shopmixology.com