6 minute read
Diamond Minds
Shortening The Gap
By Barry Farber
What’s the best path to shorten that gap between the inception of an idea to its execution and results? Here are several ways to do just that:
Preparation - Sometimes you wonder if you’re taking too long to launch an idea or release a new product, but many times that preparation pays off in the quality of the end result. Word of mouth is a very powerful sales and marketing technique in any endeavor. And if your idea has been thought out and planned well it will benefit from the people spreading the word. It will also fuel your action because the belief and enthusiasm for the value you’ve worked hard to build drives you forward. So never underestimate the power and knowledge you gain from deep preparation followed by meaningful action.
Environment - The people you surround yourself with are so critical when it comes to the execution. I look for many elements when forming relationships with partners, clients and vendors. But this one is at the top of the list. Trust. Sure, contracts help with the direction and roles each of you plays in the process. But at the end of the day there is no price you can put on the value of a trusted relationship. Each of you going beyond each other’s expectations. It’s what helps you sleep at night. I remember one of the biggest agents in Hollywood being interviewed and asked why he has no contracts with his clients. His answer was simple. If they want to leave and they don’t see the value I provide, then they’re welcome to do that. It’s probably the sole reason why he has a premier clientele and why so many of them seek him out.
Value - Every idea, invention, and new business concept needs to have powerful benefits for the audience it serves. This was drilled into my belief system many years ago after asking this simple question to publishers, QVC buyers and my retained clients: “What are the three most important criteria you look for when you make a decision on a new author, or a new product to air on QVC, or to hire a consultant to help you gain access to national accounts?” Each of their answers were different but what wasn’t different is the tremendous value that was put into the development and design of the idea. Their answers helped sell millions of books, millions of patented writing instruments, and a large number of corporate clients over the years. Without true value there would be no foundation to stand on when times get tough or rejection and obstacles got in the way.
I always like to work on projects that are unconventional in action but highly functional with results. They also have no resemblance to current market strategies. There’s an excitement built around a new concept and idea. It’s what really ends up as a breakthrough. It’s not the easiest road to take, although it is the most rewarding. People will always shoot your idea down when it doesn’t follow the normal way of operating in an industry. You have to be relentless in your pursuit and have a thick skin and know that you did your diligence when going through the points above. Especially the value you build around your idea.
Barry Farber
Barry Farber is a best-selling author, an award winning radio and television host as well as an agent and marketing consultant for corporations, professional athletes, and entertainers. He’s also the creator and marketer of the FoldzFlat® Pens. His latest release is an inspirational children’s book “In search of the magic tree” available at www.barryfarber.com
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Next Publication: Summer 2022 | In Homes: 1st Week of July | Deadline: June 15, 2022
The Essex County Free Summer Music Concert Series offers a diverse lineup of performers who will take center stage throughout our historic Parks System. Pack a blanket, enjoy the cool evening breeze, and dance to the sounds of summer.
Joseph N. DiVincenzo, Jr Essex County Executive
ESSEx COuNTy BrOOkDaLE Park
All performances begin at 7:30pm 80’S REVOLUTION Friday, July 8 THE JERSEY TENORS Friday, July 15 FRONTIERS: A JOURNEY TRIBUTE Friday, July 22 BELL BOTTOM BLUES: CLAPTON TRIBUTE BAND Friday, July 29 THE DISCOTEKS Friday, August 5
FIrEWOrkS SPECTaCuLarS
All performances begin at 7:30pm NEW JERSEY SYMPHONY ORCHESTRA Friday, June 24 - Branch Brook Park, Newark LADY SUPREME: A DIANA ROSS EXPERIENCE Tuesday, June 28 • Weequahic Park, Newark THE INFERNOS Friday, July 1 • Brookdale Park, Bloomfield/Montclair
LIVE aT yOur LOCaL ESSEx COunTy ParK
All performances begin at 7pm JERSEY SOUND Tuesday, June 21 • Yanticaw Park, Nutley JOBONANNO’S SPIRIT OF ASBURY REVIEW Wednesday, June 22 • Verona Park, Verona
ESSEX COUNTY Summer Music
AMAZING GRACE LITTLE BAND Wednesday, July 6 • Veterans Memorial Park, Newark FUNK SALSA URBAN Tuesday, July 12 • Riverbank Park, Newark EPIC SOUL Wednesday, July 13 • Watsessing Park, Bloomfield THE VERDICT REGGAE Tuesday, July 19 • Ivy Hill Park, Newark LAYONNE HOLMES Wednesday, July 20 • Vailsburg Park, Newark GRUPO MARACHANDO Tuesday, July 26 • Riverfront Park, Newark JERSEY SOUND Wednesday, July 27 • Cedar Grove Park, Cedar Grove THE KOOTZ Tuesday, August 2 • Grover Cleveland Park, Caldwell BRAZILIAN EXPERIENCE Wednesday, August 3 • Independence Park, Newark CAST OF BEATLEMANIA Friday, August 12 • Eagle Rock Reservation, West Orange
FESTIVaLS
GOSPEL FESTIVAL
FOOD TRUCK & JAZZ FESTIVAL
INTERNATIONAL FOOD & MUSIC FESTIVAL
Saturday, August 13 • 4pm -9pm • Ivy Hill Park, Newark
HOSTED BY:
Joseph N. DiVincenzo, Jr., Essex County Executive the Board of County Commissioners, and the Department of Parks, Recreation & Cultural Affairs PUTTING ESSEX COUNTY FIRST
BOARD OF COUNTY COMMISSIONERS Wayne L. Richardson, President Carlos M. Pomares, Vice President
Tyshammie L. Cooper
Brendan W. Gill
Romaine Graham
Rufus I. Johnson Leonard M. Luciano Robert Mercado Patricia Sebold
CARIBBEAN FESTIVAL Saturday, August 13 • 11am-5pm Monte Irvin Orange Park, Orange LATINO FESTIVAL Saturday & Sunday, August 27 & August 28 12pm-8pm Monte Irvin Orange Park, Orange ESSEX COUNTY HOUSE MUSIC FESTIVAL Saturday, September 10 • 11am - 8pm Weequahic Park, Newark
WaTErFrOnT COnCErTS aT CLIPPER PavILIOn
All performances begin at 7pm CHATHAM COMMUNITY BAND Tuesday, July 5 WEST ORANGE COMMUNITY BAND Tuesday, July 12 MAPLEWOOD CONCERT BAND Tuesday, July 19 PETER AND THE MASTER KEY Tuesday, July 26 APEX ENSEMBLE / THE MONTCLAIR ORCHESTRA Tuesday, August 2 TBA Tuesday, August 9 STERLING SAMPLE, STEEL DRUMMER Tuesday, August 16
These events are co-sponsored by the Essex County Department of Parks, Recreation, and Cultural Affairs. Concert schedule is subject to change. Please check essexcountyparks.org for updates and cancellations.
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