Portfolio 1.0

Page 1

Vicky Li Summer 2008

VICKY LI PORTFOLIO Design is philosophy, design is ideology.

Yun Li Confidential

Yun LI EDUCATION

Room 1018, Building 2 Tongji University Zhangwu Campus No.100 Zhangwu Road, 200092 Tel: (86)13917196084 Shanghai, China E-mail: vicky.liyun@gmail.com

Tongji University; Art & Design (Industrial Design), College of Architecture and Urban Planing Shanghai, 2007-present • Enrollment Scholarship, 2007

Donghua University; Industrial Design, Fashion Institute

Shanghai, 2003-2007

• Graduated as an excellent graduation student with a Bachelor’s Degree of Art in July, 2007

EXPERIENCE

SDMC Member; Samsung Design Membership China

Shanghai, Augest 2008 - Present

• Teamwork for iF concept award 2009 and IDEA students design • Team leader of Culture Research project “China the Beauty” • Teamwork for SDMC independant project “Mobile 2016” • Designed the logo for China Culture Lab, adopted • Designed the symbolic CMF palettes for Samsung Design China, adopted and mass produced

Designer and Researcher; ABI Design & Consultation

Shanghai, October 2007 - Augest 2008

• Participal in design projects including product design, interior design and branding • Team leader of usability design research project for Mitsubishi

Research Consultant; China Bridge International

Shanghai, July 2006 - June 2008

• Team leader for “Samsung weekly briefing” projects • Team member of projects including Toyota, Hitachi, China Telecom and Lenovo • Cooperated iF China Award and Fortune China Design Award 2006 • Prepared training materials for creative management course

Jewelry Designer (Internship); Italena Jewelry (Holding) Limited

Zhongshan, Summer 2006

• Designed jewelries launched in China mainland market

Follow-up Producer (Internship); Guilin BCTV

Guilin, Guangxi Province, Winter 2005

• Cutted TV Programs

Designer; Resplenda Collection International (Canada) Co., Ltd.

Shanghai, Spring 2005

• Designed daily stuffs made by metal

AWARDS

Bronze Prize, IDEA 2009 Rank Three, Ghost MTB GmbH Design Competetion Third Prize, Hewlett-Packard Printer Design Competetion Honorary Title, Creative Female of The Year by OLAY Creation Foundation Wining Entry, Challenge IT 2006 Intel Platform Design Award Wining Entry, Italena Jewelry Design Award Silver Prize, “ShiYun” Poster Design Competition Won Academy Scholarship every year

Yun Li Confidential

2009 2009 2008 2007 2006 2006 2005 2003-2007

Starting Here My name is Vicky Li. I was born in Guilin, a beautiful city in southern China. I have completed my undergraduate industrial design studies at the Fashion Institute of Donghua University in 2007, and been enrolling in the graduate Art & Design studies at Tongji University since then. I have a special sense in design and consumer trend hunting. I am always ready to design a life of quality with all my passion and devotion. Here are some selected works I have done before. Creative, feminine and Chinachic are the main characteristics of my works. Hope you enjoy! Thank you!

Yun Li Confidential

CHAPTER A :

DESIGN RESEARCH

Yun Li Confidential

CONSUMER ELECTRONICS WEEKLY BRIEFING

‘

Chinese life styles have changed intangibly due to the popularity of mobile phoneas. Even people live in rural areas consider cell phone as a major tool for communication. Quoted from the Report

IMFORMATION COLLECTING DATE: SUMMER 2006 ~ SUMMER 2008 MY WORK: TEAM LEADER OF A FOUR-MEMBER-GROUP RESEARCH METHODS: BRAIN STORMING, DESK RESEARCH, EXPERT INTERVIEWS

This is one of the many research projects that I am in charge of. 特刊

em Dec

ber

2 27,

006

Issu

e 19

As a world leading consumer electronics manufacturer, the client DC ng S msu r Sa g fo n fi e has been seeking insights for localization strategies to develop ekly Bri We the China market. My design research team started a weekly information collecting program, highlighting design ” 奢华 ”“ 趋势。 复古 大 strategies in different 在“ 现这两 以及 定 计 锁 呈 内设 键词 尚潮流 宝石光华 、室 的关 时 perspectives with regards 尚界 品紧跟 装设计 计 服 年时 产 下设 2006 端电子 素往往从 ，以 高 调下 to, such as, technical, ethical, 上。 设计元 中提取。 基 的 的 不用多说了，钻石水晶绝对是奢华生活的主角。今年数码产 奢华 产品 设计当 复古 品 品、黑电甚至白电产品上都直接运用钻石水晶镶嵌。 ：在 风潮： social, political, economical 奢侈 发现 总结 6年掀起 这些奢侈品级的产品能像品牌代言人那样拉动同一品牌其他 们 0 我 0 2 在 and humanistic aspects. All 产品的需求。笼罩宝石的光芒，何乐而不为呢？ 样 语言 的纹 古 复 计 精致 of which are elements that 面设 镜 的 嵌 惊艳 石镶 would do positive impacts on 的钻 大胆 家电 的 ① 知名珠宝商Goldvish打造钻石手机 气派 设计 the client’s marketing strategies 大而 轻薄 ② LG钻石冰箱 尚的 贵时 尊 ③ 英国Gorenje UK公司The Eye-Catchers施华洛士奇水晶冰箱 and sources of inspiration for 光 的灯 ④ Keymat公司YALOS 钻石液晶电视 验 优雅 体 作 用 合 使 界 ⑤ 微星120颗水晶笔记本 到了很 的 their product designers. 跨 复古 间的 司 们看 之

公 我 优秀 中， 产品 这样的 更多的合 星 成功 点的 能与三 双方会有 可 可圈 我们为 2007年 。 举的 在列 的身影 ，也希望 星 多三 到荣幸 感 ① 作 合 会。 作机 品牌

顶尖

By doing this project, I had transformed myself into a trend hunter or a culture observer. Most of the time, I worked as an analyst who set up a goal to be a think tank in the future.

VICKY LI PORTFOLIO

②

③

④

e.g. Design Trend 2006 in China

Yun Li Confidential CHAPTER A : DESIGN RESEARCH

⑤

Auto Weekly Scan

‘

Some of the features that designers are proud of might, on the contrary, confuse consumers who only want to find relevant information by themselves. Quoted from the Report

Imformation Collecting Date: Summer 2007 ~ Present My work: Team Member Research Methods: brain storming, desk research, expert interviews, field research, questionnaire

In order to better understand what Chinese consumers expect, the research team set out to observe consumers’ activities and attitudes toward auto life in 4S shops, auto shows and auto clubs. Weekly Briefing for Samsung SDC

‘

ăŞ‰ă‚§ă¤˜㏧ 2007ăĄœâ§–ăŠŒ⤍ă¤˜㏧

May 16, 2007

Issue10

ä”˜ă¸‹ăĄœâ§–ä?šä„‹â­Ľăśƒ⤠㲚䎘áˇ?ăŠŒ⤍䊝⟽⍔⧭Ⰺ㊰㉗Ⰹ ä“ŚăźœⳲäŽ€â°ľăĄœâ§–â­Ľä ‚ä‹’áą„ 䓽㳆㎕㯖áˇ?ăźœⳲ䎀ä”?ăť“âż—â­ĽăĄœâ§–ä śăŠŒ㏨⟝ăŠŒ⟎ä…™ăŠŒáą„ â­Œ㏨⤜ăľ?㞾⢑⟎âš›ă•“â¤œăľ?ă‚źă¸œâ§–⭼㌏âˇ˜ä‡ąă Œ⟤áą„ 㞾⢑䅓㯚ᡛă??ăžľä”?ăť“âż—â­Ľä śăŠŒä„ĄâŞŻăŹ¨â˝?ăŠŒáąƒâž¸ăŠŒáąƒ ä…™ăŠŒ⟎⟝ăŠŒáˇœăšąăžľä”?ăť“âż—â­Ľä śăŠŒä„ĄâŞŻăŹ¨âźťăŠŒáąƒä…™ăŠŒáąƒ âž¸ăŠŒ⟎â˝?ăŠŒáą„

ăĄœâ§–ă‚źă¸œä…“㯚ᡛ5ăś“äŠ‹ä„ľăťŁâ§–ä‘˜ä”?ăť“âż—â­Ľä„ĄâŞŻăŹ¨ä…™ăŠŒáąƒ âž¸ăŠŒáˇœ5ăś“äŠ‹ä„ľăŠ°â­Ľâ§–ä‘˜ä”?ăť“âż—âźťăŠŒáąƒä…™ăŠŒáą„

ä?ąâş›㌏ⰾăĄœâ§–ăŠŒ⤍⭼ä ‚ä‹’ä‡ąä„ľăťŁă‚™âˇ—ă¤˜㏧ᡛ

VICKY LI PORTFOLIO

âżł

ă†‘ăŠŒ ă—¸ăŠŒ

㣔㎗ 㑢㎗

â˝?

➸

Copyright Š 2007 China Bridge International

�㎗

㣌ä?ąă†ƒă—˝áˇ›

âźť

ă‚łä ´ăż™

ä…™ăŠŒ

1áąƒ㏽ä?ąâş›ăšťă‘“㸼âż?⭼䇑ăź?áˇ?26.3%â­ĽăźœⳲäŽ€â°ľä śăŠŒ â­Ľä‘˜ä„‹ă°€ă¤”㏨㸊ä?šâŤ”âłžáą„ä…“⪏ä…™áąƒâźťáąƒâž¸âą ă›‹ăŽ•ä„œ â§–ä”˜ă¸‹ä„œâˇ—äˆŒă‚łáˇ‰âł ä“´áˇŠă? 㯧⭼ă‹śăƒ…áˇ?äŠťăŹšä‡¤ăŹ’ăƒ…㊰䊗㊺ ä?’㏨ä?ąâş›㌏⚛⧖⭼㏸ä ‚áą„ ä‡ťă‚łâ­ĽăŹšä‡¤ăŹ’ăƒ…áą„ăľ?ăŹ’â°ľä‡ťă‚łăľ†âą™ä ľä‡Şä‡ťâ´“ă żâš“ăľ?ăŹšä‡¤â§–â­ĽăŹ’ăƒ…äŠ—㊺䇝ⴓ㠿 2áąƒâš›ă•“㌏㌛䇹㛋㤂âż?â­Ľă¤˜㏧áˇ?⹙㗥⚟áˇ?㳆㝡⡗㞾⟎ ä?ąâş›ăźœⳲ䎀ä”?ăť“âž?â­ĽăĄœâ§–ä śăŠŒ âš“ăľ?äŠťă‚łăŹ’ăƒ…áą„ä…“⪏âˇ™ă‘Źâ§–ä‘˜áˇ‰âˇ—㌏ă€“ă‚łăľ†â§–ä‘˜ä„‹ăŹšä‡¤äŽ€áˇŠâˇ?⹠⭼䓾䇪Ṅ⧖ ㏒㊹✹㏨㛋㤂㌏ä?šä„‹⭼㞼ă?Žâ°?ä…“áą„â¤œăľ?â­Ľä śăŠŒä„“âŤ› ä‘˜ăš˝ă…ŒäŠťă‚łä?ąă¸żâł‰â˘Ž㝡ᡉ㿉䄋⚏ă‚‘ăŻŒâłžâš“ăľ?â­Ľăť“⟤ᡊ〓㿉âˇ?㜋㗥⢎㝡â¨—â­Ľâż˜ ăˆžâŽ˜âĽŠáˇ?䊞㎕䊞⹠ă??ăžľăźœⳲäŽ€ăť“âż—ăˆŒ㞼ä“‘㏯âž? â˘Žä“Śâ¤œăľ?â­Ľâ°‰ä…†äˆŒăšťâźŽáˇ?ă‹Şä„ľâł•ä‡”â§–ä‘˜â­Ľă¤Š✹⟎㪎 ăˆ”â´ˆâˇ’ăł†㝡â­žâ§–ăšťă‹śăƒ…ä“‘㏯â´ˆâˇ’ä?ąăŚ†áą„ ⧖áˇ?䇋ä‹?â¨—ăł‘ă—źáąƒ㸣ä˘‘â­Ľă‚łăľ†âśąă‰–áą„âą™ä„œăžŠăšąăžľ âłžáą„ä…“⪏ăŠŒ⤍ă‹‹ăŹ?䑑ㅆ⹠䊋âż?áą„ 㤠ă›‹ä‹“ă…Œâž?⧖䓑㏯⭼ă?˝â§–â´ˆâˇ’ăŹ?䔄Ṅ â°ľä‡ťăĄœâ§–ä?§ä‹?㊭âą™ä ľáˇ?䎃㸿䄪㏨⡗ăš?ä…žâˇ?âą ăŁ’äŠťăźœⳲ䎀⭼㊭〛ᡛ䇪䇝ăš?ä„ľă? 3áąƒă‹?ă”¨ăĄœâ§–âž“ăŚŒăžľáą„⤠ⳡăźœⳲ䎀。⤯ă‹?㗞㳆㊰䓉コ ăˆźâ­Ľă˛šâŽ„áˇ?㟠㯧⭼㌏ă€‚ä ‚ä‹’㟠㯧⭼â§–áą„â°ľăĄ”ä„–ä„˛ä‡ąâ­Ľâš›ă•“äŽ€ă†™ăžąâŽ˜âĽŠáˇ?ⳡăš— â€œâˇ—ăžľâż?⧖㚝㏯â€?ä„˛ăˆŽ⧪ă¸‹ă’˜ăžąă¤˜㏧áą„ â­Ľâššä‡ťăŠŒ⤍âž“ăŚŒăžľâ­Ľă…‰ä…Šáˇ?ä ‚ä‹’ă‹ŞăŹ´ăžľăŁ â­ĽăŠŒ⤍áą„ ă°œă—¨â­Ľăť“⟤áˇ?â¤ƒăŞ‰ă‚§â¨—â´œâź°âˇ˜ä?ˇâ¤œăľ?ă? 㞎â§–ä‘˜â­ĽăšťăŹŻâŤ?ăž…ăƒ&#x;áą„â¤ƒäŠťăź›㏟㏒⡙ ăźœⳲäŽ€ăł‚âšŠä ‚ä‹’áˇ?㸿ä„Şăš˝âŤ”âŤ”ăł‚âˇ€ăźœⳲäŽ€â­Ľâš›ă•“ä…ƒäŠ™áą„âżšä‡ąä„œä?ˇâˇ?âˇ€ă˜˜â­Ľä”— Copyright Š 2008 China Bridge International âł‰áˇ›ă…‰ă‘ƒâż†â°?ăś™ä?&#x;áˇ?㌤ăźœⳲ䎀䓾㞹㳂⨗ㅉ䅊〓㊰âŞŒăĄ…✼ä“‘â­ĽăšťăŹŻáą„âą™ăĄœâ§–ăĄ” ä„–ä?œăż‰ä„‹ă†™ăžąäŠşâłˇăš—⟎ăŠ™ä ‚áą„â¤œă†—ä‡ąă?œä‡ťăĄ”ä„–â°ľăźœⳲäŽ€â­ĽâŽ˜âĽŠáˇ?âˇ?â´œâź°ă‘Źăš ăŁ‘ăś™ă•ˆâ­Ľâ€œăźœⳲäŽ€âĽ›ăŞ›ăś™ă•ˆăšťăŚžâ€?â­Ľă¤˜㏧ᡂ

ăĄ…ă°œ

㣔㔭

㣌ä?ąă†ƒă—˝áˇ›

⧖㚝㏯——

The team also collected relevant information regarding consumers’ opinions from online communities. I took responsibility to analyze the factors that have impact on the automobile’s interior design.

Automotive

Issue 14

�㔭

Weekly Briefing for TOYOTA

March 12th, 2008

ă˜˜⿧

Although the client was the top seller in the North America market in 2006, it was not that successful in the China market. They came to us for weekly reports on consumer and design insights in mainland China.

e.g. Color Trend 2007 in China Consumers’ insights toward Interior

By determining what difference is between designers and consumers, I am able to develop my own methodology on design research area.

11

CHAPTER A : DESIGN RESEARCH

Yun Li Confidential

Chinese Family Lifestyle and Interior Design Research

‘

Housing trend from 2000~2006 in China: larger space, multi-function, arrangement diversity, There is still something in common: all the living room are around 30m2 Quoted from the Report

Human factors study Date: Winter 2006 Research Methods: brain storming, desk research, expert interviews, field research, secondary research, shadowing, questionnaies My work: Team Member

㬳㚻⤝㈷ ⮘䁱㬖㌗ 㩰⼄ Ⳡ㾮⤝㈷䓽㳆ⳃ䍚 㧌⿈⮘⥊

This is a design research project assigned by a well-known Japanese home appliance manufacturer has been successfully executed. To find out consumers’ insights about home appliances, focusing on the lifestyle and interior design trend of Chinese families, I have ⮘䁱ⳃ㻷 visited the cities of Beijing, Shanghai and Guangzhou. 㼜Ⳳ䎀⳷㏁

⡟⪯㼏㚠䁱㈠ⰵ㼔㸋コ㵆䊣㬶㧌10000䊋䄵㩰䄲《㦬㦛 ⷝⱁ㼜Ⳳ

㏎㾵

㩭ㆈ㈌䇃

ⶱ㾵

㪎⳾䍤㻵

㪈。㘜㒘 㬒㩱㻩ⴇ

䈊㎷⷗㾵 䓉䄖㦬㬠 Ⳓ㗇㹒㬖

⧒㒘䓘䑑䎀

㬒㩱⹇㚽

㠞⽃㾮 㛋㤂㬒峷 ⼰㏎㼜Ⳳ ㅻ䊝㼜Ⳳ ⮈㬴/㋶⮘/㻕䄣〛

Ⳡ㾮⤝㈷䓽㳆ⳃ䍚 䓽㳆

Starting from user segmentation, my objective was to utilize research findings to assist the improvement & development of the client’s products and services, addressing Chinese consumers’ needs and expectations.

ⷝ㩺㼜Ⳳ Copyright © 2006 China Bridge International

At last, we found that there is opportunity for further product development and PR strategy as well as the after-sale service.

59

Ⳡ㾮⤝㈷䓽㳆ⳃ䍚

㩰⼄㤒䁖䎅コ

2003᱌2006 ⶉ㸵㋶⮘ 㠘㝧ᷛ㧞㒃

⹛㕓㬒ヅᷛ 㛋

⭆㪎⹌䊃㔗ⴇ㗃 ⹹䇻㋶⮘⭥⹼⮄

䐜。䁂䋒➸㩌⭥㋶⮘᷍㡅㰝䁶㩌⭥㋶⮘。䇑㼍Ⳡ 㸋㑬䇎⼰Ⱍ㬱➸㒍⨈㩱㹘Ⳟ㪛』Ⳟ㬞⭥㿉㤔᷍䊻䄜㾊⫔⧨㬱᷍⼽ ヅ䎜㳆⭥㾈⺜ ⱁㆉベ㑬㝘䐿⭆㪎⹌䊃⭥Ⳡ㾮㋋㬝⨗㻷᱄

㉖⭤㣞㘇㩰㵜㡑䄜㲉㋶⮘⼽㠧⿖㣞㘇㵔䄜ⶱ᷍㻄

㶜㋶⮘㚽䅟⤹㡑㎕⤜⡜㋕⭞

㭊Ⳡ㋶⮘ 㠘㝧ᷛ/*

⹛㕓㬒ヅᷛ 㛋

䐜⹛㕓⺛㶃㠘㝧㋶⮘᷍㠘䐫䇱䔄⹜⭥⡄䍰

㰇䓦ㅉ䑟㶃㾯⭥⪕㾣᷍㚻⤠Ⳡ㾮䄓⨗㻷㑬⧐㼓⤜䎞᱃Ⳡ㾮⤜⺇䋓⭥㻷㼔 㰇䓦ㅉ䑟㶃㾯⭥⪕㾣 㚻⤠Ⳡ㾮䄓⨗㻷㑬⧐㼓⤜䎞 Ⳡ㾮⤜⺇䋓⭥㻷㼔

CHAPTER A : DESIGN RESEARCH

㬳㚻⤝㈷

⹛㕓㬒ヅᷛ 㛋

[Ⳡ㾮㈺㏞] 䄜㬳䄜㸡 48 㠞㗸 [Ⳡ 㒅] 2006㾣㋋㝭

Ⰼ㚰䁨ⴈ

47

⭹⟆

⭹⟆

⪑㑒 ⪑㑒

⪑㑒

㧎䓑㬯

㧎䓑㬯

Copyright © 2006 China Bridge International

10

㚟⮒ⴑ㼒᷍䑓】取叔᷍䨚㼄媢媢᷍ 䁭㹎僵㦧᷍㲳⽍㒙㔭᷍㕛䁼Ⱍ㬨㝉 㑳⭥㩌⤫᷍䎃㬨⮅㾮⭥Ⰼ㚰䁨㈴㬳᱄

㝉䐹⭥⡔㈑㣞㵠䓑᱃⤾㻐㣞䐞

䑒㚟⭹⟆᷍䑒㻐

ㅕ䓰㩌㚟䐫コ㉀᱃㲺䐫コ㉀

⧄⨗㻷䑒㎛᱃⤾㻐᱃ⴑ㬷᱃➦ㅗ 䄗⭩䓑㬯⤥㑰

Copyright © 2006 China Bridge International

35

Interviewing experts of interior design field Analyzing interior design trend Collecting sample materials that mentioned in the section of interior design trend Making sample boards Home visiting in Shanghai and Guangzhou Analyzing target family’s AIO (actions, interests, opinions)

㋕⭞㈧⡎䋍㾮㈮䐋⭡㬨㧞㾨᷍㚠㣑 ⷘコ⮈⥛㠘㉚䄵㾯㲍〓㩌⤫⹚ㅉ㡅 3,᷍㸳㗨ㅉ䅊䊻㈷⤠䓑㬯⭧⺃⭥䊬 䇤㩰䇱㵔䄜⭥⺇䋓᷍㾯⧪㤙⢑䈌㈛ 䎚ⰵ㬷⭥㠘㝧㾯㼔᱄ 㼔

Copyright © 2006 China Bridge International

⨙Ⳡ㋶⮘ 㠘㝧ᷛ/*

Copyright © 2006 China Bridge International Ⳡ㾮⤝㈷䓽㳆ⳃ䍚 㬳㚻㪉ェ㒘㾱ⴈⷒ

My major responsibility in the team was:

Suggestion about PI Strategy

⺃⭥PI

VICKY LI PORTFOLIO

2003-2006

⹛㕓㬒ヅᷛ 㛋

⭌㬨Ⳡヅ⭥㘇㌎䄓。㋹䐧䊻⤜㾂䇻2.8㗸

I divided user into 13 groups by determining their consumption behaviors.

㬳㚻⤝㈷ 㣦䐱ⳃ㼌

Home visiting

㬳㚻⤝㈷ 䑘㸵㋶⮘ 㠘㝧ᷛ/*

7

Yun Li Confidential

CMF Case Studies of Successful Products in Chinese Market

‘

In some developed areas, technical advantage could be the magic weapon to win anymore. Producers are eager to find some other ways to add value to products, such as new materials and new color style to catch eyes of consumers. Quoted from the Report

Trend study Date: Fall 2006 Research Methods: brain storming, desk research My work: Team leader

䐱⺛㬱⧂⤥㑰㩌⤫⧪⹇➙㏞䁱㈠

In this two-week project, I took leadership of a three-membered research team.

䐱⺛㬱

⧂⤥㑰

㩌⤫⧪

Adidas adicolor1983㛋㬸⪯㵗㧌㬱⧂᷍㬨㪏㬽㦬㗨⿗ 䇎⭥adidas㈎⮅㻖㑱᱄ ㈾⮘⥊᷍⪬㌏䊬Ⱀ㾍䊻⡒㈊ⶶ㩰⺒㈮⡜㛋㤂㦬㣡⹛᷍ 䄜Ⱙ㵲㼛᱄ 㞅㩰㈌㑝⭥Ⰹ䐧⹅㉀——䄜䔊㋪Ⳟ⢄㣪㘏⥆㧌㳖㸧㲸 䐱⭥㋪⿆⿜㳖㸧᷍⢄㋪㤂䄸ⶥ⢅㾍⭥㶃⹼᱄䎃㌏㾍⭥ 㒎 ⷗㲹⮄㈮㬨ㅔ㾥Ⱑ㉀⭹ㅌ di l ⢋㬟㣗㧌㾍⭥ 㒎䄜⷗㲹⮄㈮㬨ㅔ㾥Ⱑ㉀⭹ㅌadicolor⢋㬟㣗㧌㾍⭥ 䐱⭸᷍ⱙㅌ㩌⤫㻫䁿⭥adicolor㵝➙䇂䊻㾍⮇㩰᱄

⹇➙㏞

䁱㈠

㛋㤂➺⢅ ➺⢅➺⫏

䙤䙯咦

CMF is the gateway in building a product identity system, by product serialization, functional and emotional experience improvement and so on. The change of a product’s color might make little difference in the production process, but a huge difference in its commercial performance. I have collected ten cases that demonstrate great performance in the Mainland China market, in which, by analyzing consumers’ preferences in choice and motivations of engagement, I came to a conclusion of how to get inspirations from the market winners.

㩌⮄㑢

——Adidas Adicolor䊬Ⱀ㾍

㪛』

䐱⺛㬱⧂⤥㑰㩌⤫⧪⹇➙㏞䁱㈠ 㰇㾍⶞䋚ⱁ㩌㋉㠍᷍ ㋪⥆⭞㾍⥁㧞⭡㾒 ⶽ㻣᷍㦤㾍䓴㯓ヅ ——TC ⶥ⢅㩌⮘⼮ⴈⷒ᷍ L“咦᱒ 㻖㑱䄛 䇤㎕⫏㞅䄣ⴟ䎇㬨 ㈈⮈㬴 ⼻㩌䁧 ⼰㬫᱄ ⺃㘇⟆ 㞅⼰ ビㆁ㒘 ⧊ ㎋᷍⫔ ⭥〛㪎㔷 㡙 䔚䈌〛 䓠㦜ᷜ⭸ 㪎 ⷖⷀ㑢 䐏ヅ⭥Ⱗ ㆑㭕㳖 㼒 ㆑㼏㑕 ⮄䓛㡅 ➸ ヅ᱄

ㅟ➢⭥䔗䐱⺛㦬

咦㔪H6 1⼮咦峩 TCL䊻 4䈌 䐱⺛䄛 E64, ㈈㬱⧂ 咦㹉B68⹚⧪ 㡅䐱᷍ 㑬᱑咦 䄄䄄 咦 㻖㑱᱒ 㪉ェ⫔ 㔪H61 䄛㈈⮈ 㒍㻩᱄ ᱄ ㅒ᱄ 㬴㦺〒 ⳉ⺛20 咦㻖㑱 06JANU ⷙ 䎌ⰵ䄋㤔Ⱑ㲹㾵䈌㬒㩱ⶱ㪛』㾮㲍⭥㬚䇤䎀㰚㪉ェ᷍ S⹅䄖 ⧅200᷆ TCLゐ㵦䊻䐱 ⺛ ⭥㼛㑠 㵧⨗⽔㑃ゕ㬽⭞㛋㤂㼜Ⳳ㦛㳆⭥㻓➏⧪㸋䄖ㆈ㘘㾨⥛ ᷍䁙㯺 㬱⧂᷍〒⭤㑬 䍝㈾㑬 㠘 ᷍䊻⺛カ⺛㚻䄓〒⭤㑬ⱁ㼏㭃㦺᱄ 㬱⧂㒍 ㅰ㦆㛋㵍㠻䋗 ⭝⭹㸜 ᱄ the Innovations 2005 z 㗡⺛ CES-Honorees for z

䐱⺛ iF Design Award China 2004

⤪䇤ビ ㆁ z ⭣⺛ iF Product Design Award 2004 ㋪ⷚ㈾㾥㤊〓䓑⡙ 㭕㎎㔢 ⭥⼻㩌㦌㆑ 㘇 z 㲉㶆ㅽ⨗㪉ェㅒ 2005 䁂䇤ⷀ ⟆᷍㣑㘇⟆ ⷝ⿜⤫㩌㳖㸧᷍ㅌ ゗ z 䇪⪬䁴㪍⭥㻿㑠⟇FP785᷌⿚㸕㩰㬱㬒㈮䄲⡙㬽㼜 ⤠ミ䇤 㚮㚆⼞㋶㡘 ⱁ䐷㩌⤫㪉ェ㦻⼰ 㔢᷍㉀ 䇱㚮ⶐ Ⳳ䎀⹹䓃 㬕᱃㋚ 䇻䄜㳆᱄ 㚆 ⿐㩌⤫ 㰑᱃䓵㦜䂖 ᱃㸿㡂 㸿Ⱏ᱃ 㦤⪌㵔㾯㬞䈌㻷⫛ ⿘⡄ㅂ ㋖⭩䇦 ⮄᱄ ㋧ゝㅜ䐐⨗㑬⧍䊞

——BenQ FP785䄛㈈㻵㬟㡘 咦㹉B6 8

㬒㋶᱃㪏㉀㦬㸥⭸ 䊭⭥㌈ㆈ㈌㠘᱄

Ⱗⷖⷀ 㑢 㬚TCL⭥ ㆑㭕⟆᷍ ⮈㬴䅕 䇱㑬㬒 㼍 㩱⭥㋧ ゝⶱ᱄

Copyrig ht © 20 06 China

䐱⺛㬱⧂⤥㑰㩌⤫⧪⹇➙㏞䁱㈠

䇂䇱㤆㎪㬡㛟᱗㻪䦁 ⧅⪛㵝᱘ゑ᱗➃䈒㹞 ⧷㗍⭕㋽㵝᱘⭥㑞㌏ 㻿㑠䎅⤹⟇䄛㈈㻵㬟 㡘 㡘FP785᷌ 85

Copyright © 2006 China Bridge International 咦㔪

BrFP785 idge In 䄛㈈㻵㬟㡘 ternation al 䄵⪌㵔䐱⺛⽍㸋䑘

㋂㎫⫔ Ⳟ ⺃㘇⟆ ᱃咦⼻ⷀ ⷙ ⭥㬒㩱 㦬䄵⨅⳷ ⶱ 㛆᷍㬷 ᷍⹼ⶱ㻙 ⶱ㧔⿍ ᷍㈮ 㬨Tim Th 㼜Ⳳ䎀 om㵦ⰴⷙ 䔏⼤⭥ ㅜ⫞᱄

H61

⫓㩌⤫᷍㯽䋍㉀䇱 㸥⿐⭸䊭⭥䐋㾵㾯 㼔᷍㪏㬽䐱⺛䐑䄖 㝏㾵㻓➏᱄

1

2

3

㤊ⶱ㿉㤔

4

5

Copyright © 2006 China Bridge International

㹐䐫㿉㤔᷍ⷝ䄋㕛䔄 㤊ⶱ㿉㤔᷍ⰵ䇻㬒㩱 㻩ⴇ㾮ゑ㩭㹒㈌䇃㾮

1 2

3 1

4 2

5 3

6 4

3 1

42

5 3

6 4

7 5

68

7 5

68

6

1

⥛㠘⨞㑬䄋㕛䔄㦬⭥

1

1 2

e.g. BenQ FP785 LCD Design

㼜Ⳳ䎀᷍⥛㠘㶃⹼㩌 ⤫⤥䐫⫙㎕⭥㤊ⶱ㩰 ⭥㕛䔄᷍⤦㬨㰜㗨䁂

Meanwhile, I started to pay attention to the details in the everyday thing around me, wondering by what else a product encourage people become owner except functional satisfied.

䋒⥛㠘⭥㠌㼓㾵㰚䊻 䋒⥛㠘⭥㠌㼓㾵㰚䊻᱄ ⰵ㚠⢋㼜Ⳳ䎀䔗㪏㧌 ⭥䁱㈠᷍䔗ⴜ⼰㰜㗨 㻓⼤⭥⥛㠘᱄

VICKY LI PORTFOLIO

⹇㚽㿉㤔

䅞㒍⧒㒘

CHAPTER A : DESIGN RESEARCH

Yun Li Confidential 1

Copyright © 2006 China Bridge International

2

3

4

5

6

Designing Five Senses

‘

Why people keep on coming to IKEA purchasing to get a unified style. One reason is the showroom offering people home-like-scenes. Quoted from the Report

Human factors study Date: Summer 2007 Research Methods: brain storming, desk research, expert interviews, field research My work: Team Member

Design Nowadays, design has become one of the key influential factors of consumer’s buyingMethod

preference. Maximizing the value of design has been a heated topic in enterprise development.

A systematic y methodology gy to g get a thorough g consideration on design. g

The car is attractive in the distance.

Using

The outline should be elegant elegant.

Five senses in biology field include hearing, sight, taste, touch, and smell. Understanding these five factors is an approach to better understand peoples’ perception about objects as well as an efficient tool to extend human sensory perceptions. I established an analyzing model to describe five senses by different distances. Each of the factors expresses a specific aspect to promote in design, production and launching process. The layout is invaluable to both enterprises who has ambitions in the China market and individual designers who want to evaluate user-centered designs.

Owning

The engine sounds powerful. Is the Facia Panel easy to read?

Trying

Shut the door with a bang.

0m

Leather seats are more luxury.

1m

Is the control level easy to use?

10 m

VICKY LI PORTFOLIO

CHAPTER A : DESIGN RESEARCH

Buy

…………………

㳞㉖

⭤ 㦕⤜㉖ 㑠⫔᷍ Ⳡā䐱⿚ 㒘 㦬 ⟆ ⧂㰅㦜 㾊᱑䂚 䄬コ㩭 㪖䐢䊻䇱 ᱒᱄ ⶱ ᷍ ㈓ 㚷 ⧔ ⭥᱑㛟 䇱㚲⭤ 㼌 㼁⡩᷍ 㪓㯝㚍 ᷛ ⭥㕕⧂ ᱒㬨 ㆃ㗽 䂚⺇㚄 ㉖㭇㬫ⶱ 㵍 㰜 㡅 ᱑㳞 ⼮䐱⺛ 㼜Ⳳ䎀⭥ ⥀⿘ 䄬コⷙ 㛃⭥᱄ ㋝ゑ㉗ ㏜ 㸿㋪⡩ ㈓⭥㯝 ⭥㩭⧂䇱 ➓ 䇻 㻑⺀ ㏎㝱ⰰ ⤜⧔㚷 䐱⺛㦬 コ㦩㚷㦕 ᷍䔗⨗⼰ 㔼 ㈔᱄䄬 䎀⿆㼁㲷 䇻㼜Ⳳ

㬚䇤 䇖䇱 ⹛㕓 㬵䇤 0㗸

I consider these five senses as a framework of design thinking and use it to analyze or evaluate humen-center design proccess.

Ignored Areas

1㗸 10㗸

Yun Li Confidential

CHAPTER B :

DESIGN WORKS

Yun Li Confidential

TOUCH COLOR

IDEA BRONZE PRIZE DATE: WINTER 2008-SPRING 2009 METHOD: FOCUS GROUP, SCENARIO, DESK RESEARCH, SKETCH, 3D MODELING, IMAGE BOARD DESCRIPTION: PAINTING TOOL FOR BLIND PEOPLE

Touch Color is a conceptual graphic tablet that enables the visually impaired to draw and admire the emotions behind colors. When we observe an object, some colors are regarded as “cold”, while others, “warm”, according to physical wavelength, the characteristics of the perceiving eye and brain. Also the concept of colors can be affected by individual’s experience and its association.

RAINBOW RING 24 color sectors are located on the scroll wheel according to their hues. They are marked by abbreviated Braille dots and further differentiated by varied temperature, generated by various micro voltages. VICKY LI PORTFOLIO

Yun Li Confidential CHAPTER B : DESIGN WORKS

UVONION

SOLAR ULTRAVIOLET LAMP DATE: WINTER 2008-SPRING 2009 METHOD: SCENARIO, DESK RESEARCH, SKETCH, 3D MODELING, IMAGE BOARD

UVonion is a solar ultraviolet lamp. It appears absorbing the solar ultraviolet by day and releasing them by night. Instead, it goes another way which is more effective and energy-saving.It turns solar into electricity by solar cells, and generate UV light by a ultraviolet LED.

VICKY LI PORTFOLIO

Yun Li Confidential CHAPTER B : DESIGN WORKS

MUSIC JELLY

PRINTER DESIGN DATE: WINTER 2008 METHOD: FOCUS GROUP, SCENARIO, DESK RESEARCH, SKETCH, 3D MODELING, IMAGE BOARD DESCRIPTION: CARD PRINTER FOR KID

A Music Jelly is a greeting cards printer for kids. By transferring songs into OR code, this jelly like printer allows children to sing and speak to make music greeting cards. This is a brand new printer which could print music. This is a brand new way to improve children’s senses of achivement.

•

Greeting cards with a QR code song made by kids

OR

•

Draw any pattern and save

VICKY LI PORTFOLIO

•

Record a song

•

Yun Li Confidential CHAPTER B : DESIGN WORKS

Rotate it as a toy

Digital periapt

communication design Date: winter 2006 Method: focus group, scenario, desk research, sketch, 3d modeling, image board Keywords: Events Reminder SDJH

ăł•ä?ž,7áą‘ä‡ƒ㲚âąœâĄŽáą’ âż…ăŞŽâ´œăŹž㞌ăťƒä?śâ°Ź

ă‹Żăłƒ✌ä„‹ ă‹ŻăłƒăšťăŚž

ä ąăˆ ă’˜⧭

ă‹ŻăłƒâĄ”ăˆ‘ „⧾ăŒ ăšŽăŽŽ

㪛� Ⳟ㏞

Â„ä‡ąä„œâ°‰â­Ľă€žăż? „㪛ă€?ä šă‘‡âŤ”áˇ?㗇䇝âĄ?⤉㌒ⳇăŒ?ă…žä“?ăŚ˜⭼㞌 ăťƒăŽ•äŠ• Â„ă…‚ă‹–ä“•ăŒ—â¤œă‚˛áˇ?ä„œâ§‚âŤ”â¤‚ăˆŽâ˘…â­¤ă¤„ă‚łâ­•âĽ› „ä?ąâş›㌏コ㾆⚟ă›?ä?šáˇ?â­Œâ˘ŽâŤ?Ⳟ㏞âź?ăż?

„⤺ä”˜ăƒ“â­†áˇ?㞌ăťƒăŒ?ă…žä“?ăŚ˜ „㏚䇤⺞⧭㏒㊹áąƒ㸣䢑 Â„ä“˜ă¤”âĽ›ă ˜â­ĽăśƒâšźăŞ‰ă‚§áˇ?⪴ ăśƒ㞯㊰ä ‘ä?łăł†ä‚Šâ­Ľă•›ä”„

㚠⢋ ä‡¤âżˆ

ä‡¤âżˆ 㞹㸋

㞌ăťƒä?śâ°Ź

Â„ă‹Ťăśœăł‚âˇ€ăŞ›ă€?ă ˜ä?Ť „㋡㉆ä?ąă›‹ă¸„〛⍙㎕⭼䇑ăź? Â„ăť„ăśœă‚łăľ†âž“â°‰㏣䄖䇹⧪

ä‡¤âżˆ 㞼ă?Ž

In morden society, people have to rush all the time to earn their living instead of taking care of their families and friends. The sense of happiness which comes from connecting to others has gone. I design this device kind of relationship reminder, to help people remember all the important dates and get prepared for them.

䊅㠝㚠⢋

SDJH

㒊✹㎕䊕

â&#x;?ä‘› â&#x;?ä‘›㸳⡙コ㌏⚚⿔⭼ᡠ⡙コ ⚚⿔⭼

ᡛ㆒ăł?㏨㠿䓴㪛㌜

⿅㪎 㞣ă‘Ź

Key points

á´ť âż…ăŞŽâ´œăł‚㞲Jason á´ź âż…ăŞŽâ´œä“ľâ°?㑋㜙㳂⚊ Inspiredă‚™ăł?⽔䄋㠿䓴㪛㌜ by Chinese traditional periapt; Surfing on the internet and download relevant information automatically; Classify information by Jason㋪䄾㸋㠿䓴䊝㚼ă?? events; Remind about big events which set by users before by sound, light; Click to project the relevant information on any surface by mini 䔗㏓㗕⭼㞌ăťƒáˇ›â°Š⤎áąƒ projector. ă•“âż‰áąƒă•“ă?’ăš?â­Š

âż…ăŞŽâ´œăŹž㞌ăťƒä?śâ°Ź

㸳ă—¨ăż‰ä„‹äŽƒä‚šâ­ĽâĽ›ă ˜áˇ?Ⳟ⢄ä“?ăŚ˜ăŒ?ㅞ⭼㳂⚊ä?śâšŹă‚łăŚŹâ­Ľâłžâž™áˇ‚

ăł•ä?ž,7áą‘ä‡ƒ㲚âąœâĄŽáą’âŞ•㞣㪉ェ⍔ă§? 㞂䔊⧪äŠ’áˇ›ă’–âźšáąƒă?‰ĺŒĄáąƒä‚?ă¸‘áąƒă’–ăź&#x;ă…˝ VICKY LI PORTFOLIO CHAPTER B : DESIGN WORKS ä?™â­?ăŽ°ăŹ‡áˇ›ăšƒăź‰

Yun Li Confidential

Rolling-wall mobile toilet

public facility design Date: summer 2005 method: desk research, scenario, sketch, 3d modeling

This is a project for a product design course assigned by Shanghai Toncom, a manufacturer of public facilities. I design a rolling-wall for the mobile toilet, which could be used as a screen door in open air. By using this assemble structure, I mean to provide the works a smarter transportation process and the users a comfortable interior.

Key points Rolling wall Assemble structure Customize function

Rolling wall is formed by pieces of this template.

Transform into a screen door for people waiting in lines

VICKY LI PORTFOLIO

CHAPTER B : DESIGN WORKS

Yun Li Confidential

MOBILE BELLA

COMMUNICATION DESIGN DATE: WINTER 2007 METHOD: DESK RESEARCH, SKETCH, 3D MODELING, IMAGE BOARD DESCRIPTION: MOBILE PHONE FOR WOMEN WITH MOOD DETECTOR

The Mobile Bella includes two pieces, mood ring and the mobile phone handware. The mood ring is a mood detector by detecting the slightly change in blood pressure, body tempreture and pulse. By then, the Bella will record and send the relative information on the network. Then the mobile phone will turn into the certain personalize stastus. Give advice to the user about network building, fitness even online shopping.

VICKY LI PORTFOLIO

Yun Li Confidential CHAPTER B : DESIGN WORKS

vacuum as furniture

home applience design Date: Spring 2007 Research Method: home visiting, desk research, sketch, 3d modeling, model up Keywords: vacuum, furniturelize, interior design

ⶦ㛏㾯⧪ᷛ䔏䐶Ⳟ➙ Electronic home 㧞䐷⹇㚽㦻⼰ appliances used to be typical tech-driven design until people started to rethink the relationship between human beings and ⫇⳦machines a few years ago. More emotional designs are desired on everyday objects including 㬚䇤 䓑㬯 electronic home appliances. I went a direction that designing electronic equipment as furniture. コ㈴⿐⭥䋍㾮᷍㬚 㡅㚽⹜᱑㩰⭤㳝㲤᱒

Key points Box shape Removable textile cover Artistic appearance Multi-function

ⶦ㛏㾯⧪ᷛ䔏䐶Ⳟ➙ 㧞䐷⹇㚽㦻⼰ ⫇⳦ 㬚䇤

コ䇤㹝⧟㡘㪉ェ

㏉匡

2007

コ㈴⿐䓑㬯᷍⤪䇤

コ㈴⤥㑰㧖⿐〛㾖 Ⰼ⿋⫔䁈ⴟ䓑䁈䊛䋍㾮031 ⶱ㣠⿐㸣䢑ⶱ

コ䇤㹝⧟㡘㪉ェ

VICKY LI PORTFOLIO

䓑㬯

CHAPTER B : DESIGN WORKS

㏉匡

Vacuum as a furniture

2007

Ⰼ⿋⫔䁈ⴟ䓑䁈䊛䋍㾮031

Yun Li Confidential

24

Vacuum as a furniture

32

Harmony in Chinese Classical Music and Modern Design Tableware and jewelry designw Date: Spring 2006 Keywords: Chinese traditional elements, class music, visualize harmony

A Chinese design company is developing a high quality brand for fashion accessories and Home & Gift products using Chinese aesthetic elements as the starting point for the design. Bridging Chinese culture and design, the company delivers to the user one of the core values in the Chinese culture - Harmony. Target Group:

My target audiences are those attracted to the vision “Life in Harmony”. Occupation:Japanese lecturer of a Age: 36

Education: Bachelor degree Bachelor degree university

Income: 90,000 Attitude and expectation:abundent spirital life; families are all healthy and child growing up happily. Life style:have a lot of off hours Life style:have a lot of off hours love to love to Target Group: travel around

High disposable income Own a wonderful house with garden Have lots of friends in school and travel Chinese and expatriate woman agency. Expectation in home accessories: Age 25 - 40 Simply \elegant\not complicated but delicacy. y Price: no more than 200 yuan᷉home Accessories) ོፃᒄ࣡ᓣ ᒦ፵ᒄຳੰ

ஸ

Ꭷီᇄᑱᒄุஸ

ዅ

ᆪཽᒄྗ ᑢๆᒄဓ

Ꮹ

ቲᏠഗၺᒄਸ਼‫ޥ‬

I consider Chinese harmony imply the following four aspects: TRANSQUALITY: Tranquility is not silent. In the Chinese Culture, it is a poetic sense of the peacefulness in the great nature. BALANCE: One of the core values of Chinese traditional philosophy is keeping “middle-of-the-road “. In aesthetics field, it tranforms into keeping balance of all the elements. ELEGANT: Elegant in Chinese way means develop inner beauty. It still have great impact to mordern Chinese life styles. RHYTHM:To keep rhythm of art works, not only music but also visual art, sometime sparse, sometime dense, but all in an affluent taste.

Table ware 3D model

VICKY LI PORTFOLIO

CHAPTER B : DESIGN WORKS

Yun Li Confidential

jewelry design

Date: summer 2006 ~summer 2007 Internship: Italina jewelry design co.,ltd.

As a female designer, I have a gift in jewelry design. I have designed a dozen of necklaces, eardrops, bracelets and special accessories, some of which are launched on the market by Italina Jewelry Design.

11

VICKY LI PORTFOLIO

CHAPTER B : DESIGN WORKS

Yun Li Confidential

CHAPTER C :

GRAPHIC DESIGN

Yun Li Confidential

FRUITY FIGURE

PACKAGE DESIGN DATE: SPING 2008 KEYWORDS: TEAM WORK, CONTAINER, HEALTHY DIET, HUMOROUS

Fruity Figure is a fruit container for ladies on a diet. The more fruit she eat, digest, the thinner her figure is. We try to encourage ladies on eat more fruit instead of nothing. We designed a container which reprisenting human body. By using flexible material, we delivered the message that more fruit more healthy figure in a humorous way.

LI YUN PORTFOLIO

Yun Li Confidential CHAPTER C : GRAPHIC DESIGN

spring collection catalogue for Jangle

graphic design Date: Sping 2005 Keywords: fashion collection Catalogue

Jangle is a fashion retail brand with a cutting-edge vision for the Post 80s’. I took the responsibility of designing the Spring Collection Catalogue in 2005. In order to better understand the target consumers, I have spent weeks to hang with a band of rock n’ roll teenagers. After that I set out this catalogue with an image of their life and opinions. By visualizing a lifestyle, Jangle is recognized by young people who admire the same lifestyle. This catalogue received high evaluation from the client.

VICKY LI PORTFOLIO

CHAPTER C : GRAPHIC DESIGN

Yun Li Confidential

sustainable package for brighten yogurt

package design Date: winter 2007 Keywords: sustainble package, bio-plastic, recycle paper label

This work is done in the “Shanghai Traditional Old Brand Renovation Workshop�, one of the featured activities in the Shanghai Design Week 2007. With the popularity of organic yogurt around the world, Bright Dairy & Food, one of the biggest dairy companies in China, is seeking solutions to widen their yogurt product line and add the ORGANIC yogurt to their featured product list. I do the package design for collections of organic yogurt. The package is for three target groups: ladies, children and the aged.

To enjoy the delicious yogurt inside, consumer should first rip off the colored label on top of the transparent bottle. In such case, the label is an important medium to deliver message. Label is enlarged and decorated with cute cartoons to attract kids. Graphical information are designed to draw the attention of kids and teach them the importance of environment protection and knowledge on sustainable issues.

VICKY LI PORTFOLIO

CHAPTER C : GRAPHIC DESIGN

Yun Li Confidential

Illustration dairy

illustrations Date: 2003~present Keywords: illustration dairy

I have been studying painting for nearly 20 years. I have a deep comprehension on both Chinese and Western arts. For me, creating art works is not only an enjoyable pleasure but a way to express myself and communicate with the others. The pictures shown in this page are the samples from my own Illustration Dairy. Meanwhile, studying arts gives me a mild nature when collaborating with people in a team, which often brings out amazing new ideas. Also, a sense of art and a good taste are great treasure for my future life.

VICKY LI PORTFOLIO

CHAPTER C : GRAPHIC DESIGN

Yun Li Confidential

THANK YOU YUN LI SPRING 2009

Yun Li Confidential

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.