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It’s a pleasure to meet you. Victoria Shi victoriashi.squarespace.com e: victoria.c.shi@gmail.com a: 10112 Colebrook Ave Potomac, MD 20854 p: 240.328.0026
Interests
Education
Robert H. Smith School Fellows Programs
University of Maryland, College Park Travel
writing
Art
Dance
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Youth Marketing Connection • Created social media content • Planned marketing campaigns • Executed and documented campuswide events
June - August 2014
U.A.E.
Paris & Munich
GRAPHIC DESIGNER
Smith School, Office of Undergraduate Studies • Design print and online materials using Adobe Creative Suite • Create logos, flyers, event programs, t-shirts, and social media images
MARKETING Intern
Youth Marketing Connection • Supported brand development and design reports for Adidas, IMAX, ASOS, & American Express • Created campus marketing campaigns and tactics
2014
Feb March April May
Sydney, Australia
Skills
Vienna, Austria
Honors & Awards Omicron Delta Kappa (2013) ODK’s Top Ten Freshmen (2012) Dean’s Freshman Scholar (2012) Dean’s List (2011-Present)
Campus Leadership PRESIDENT of Design fellows agency September 2014 - Present
VP Marketing for Net impact November 2012 - Present
Folklife Festival Intern
Smithsonian Institution • Researched and created Festival materials • Designed and facilitated tours of Festival • Managed Festival programs
Project leader for change the world consulting June - Auggust 2012
AUGust 2012 - DECEMBER 2013
Vince Camuto // ASOS MARKETER
Sept 2013 to Present
2013
DECEMBER 2013 - January 2014
• Design and strategize consumer engagement opportunities for clients in diverse industries • Won pitch competition to Coca-Cola with intern team
Design & Innovation in Marketing
2012
JUNE 2014 - Present
STRATEGY INTERN
Sept 2012 to May 2013
March April May June July August Sept Oct Nov Dec Jan
a o A br E xp erie n c e Ogilvy & Mather
Social Innovation
Robert H. Smith School of Business B.S. Marketing & International Business Minor in Rhetoric Expected May 2015 GPA: 3.91
September - December 2013
Director of social activities for alpha kappa psi January - December 2013
UIFI representative for delta gamma fraternity July 2013
victoria.c.shi@gmail.com | 10112 Colebrook Ave., Potomac, MD 20854 | (240) 328-0026 victoriashi.squarespace.com
Education
University of Maryland, College Park - Robert H. Smith School of Business Bachelor of Science in Marketing and International Business, Minor in Rhetoric
Design and Innovation in Marketing Fellows
Expected May 2015 GPA: 3.91
September 2013 to Present Serve as president of student-run agency to manage team collaboration in various pitch competitions ●● Plan annual networking trip to New York City by coordinating logistics and arranging visits with top companies ●● Engage in creative problem-solving and innovative thinking by examining marketing strategy and real-world applications ●● Collaborate with team to create executive summary, video pitch, and business plan for EDENS Retail Challenge ●● Develop design skills through the Adobe Creative Suite ●●
Social Innovation Fellows
September 2012 to May 2013 Created a business plan for artist incubator that connects struggling artists with corporate support ●● Organized and managed entrepreneurial fundraisers to raise more than $600 in one week for donation ●● Engaged in a semester-long consulting project with Agora Partnerships to develop indigenous peoples accelerator by researching indigenous culture, designing grant materials, and preparing client presentations Teaching Assistant for COMM231 (News Writing and Reporting for Public Relations) May to July 2013 Oversaw the academic development of 19 students by providing constructive feedback, scheduling individual advising appointments, and creating and presenting lessons on grammar and public relations writing skills ●●
Work experience
Graphic Designer for Smith School, Office of Undergraduate Studies ●●
June 2014 to Present Design print and online materials, such as logos, flyers, event programs, and t-shirts using Adobe Creative Suite
Strategy Intern for Ogilvy & Mather
June to August 2014 Design and strategize consumer engagement opportunities for clients in diverse industries ●● Earned first place in pitch competition to Coca-Cola: designed presentation materials and collaborated with intern team to create a marketing campaign for new company intitiative ●●
Marketing Intern for Youth Marketing Connection
January 2013 to May 2013 Supported brand ambassador programs for clients such as Adidas, IMAX, ASOS, American Express, and Vince Camuto ●● Designed client presentations, researched relevant marketing news and agencies, and collaborated with team to create campus marketing campaigns and tactics ●●
Vince Camuto & ASOS Ambassador for Youth Marketing Connection August 2012 to December 2013 Promoted the Vince Camuto brand by fueling growth of social media fan base; created marketing plans for and executed large-scale events such as digital contests, campus scavenger hunts, and giveaways ●● Promote the ASOS brand by creating social media content, planning marketing campaigns, conducting group visits, and executing and documenting campus-wide events through photography, design, and blogging ●●
Folklife Festival Intern for Smithsonian Center for Folklife and Cultural Heritage June to August 2012 ●● ●●
Conducted research for Festival preparation, set up and oversaw Festival, engaged in post-Festival evaluation Designed, facilitated, and managed tours of Festival and created virtual tour for post-Festival website
campus Leadership VP Marketing for Net Impact
November 2012 to Present Achieved Gold Status in one semester and 2013 Chapter of the Year out of 104 chapters worldwide in 8 months ●● Lead the marketing committee to create and implement campaigns, promote events through media outlets and relationship building, and spearhead chapter recruitment efforts to increase membership from 23 to 225 in 8 months ●● Use Adobe Creative Suite to design and maintain newsletter, social media sites, and print materials ●●
Director of Social Activities for Alpha Kappa Psi Business Fraternity ●●
September 2012 to Present Organize and oversee fraternity-wide events, including planning and managing a semesterly formal for more than 100 guests
UIFI Representative for Delta Gamma Fraternity ●●
February 2012 to Present Selected as representative for 2013 Undergraduate Interfraternity Institute, a five-day leadership conference that develops organizational efficiency and enables participants to enact positive change within Greek community
Project Leader for Change the World Social Venture Consulting ●●
September to December 2013 Oversaw student consultant team to develop marketing plan for nonprofit client by establishing a scope document, conducting research, managing client relations, and creating tangible deliverables