FujiFilm Instax Cameras 61394/3A Kim Leon Salad
Introduction
Do you think FujiFilm Instax Cameras are going to be phased out?
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Background
Many people think that camera is a tool.
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Background
FujiFilm tried to position Instax as toy.
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Background
But toys are toys, you will get tired of it someday.
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
MISSION & CHALLENGE
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Mission
What we need to do is...
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Mission
To make Instax camera no longer a toy, but a companion.
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Challenge
To make Instax camera to be your best companion 讓富士即影即有相機成為你的拍攝伴侶
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
T.A.
Age range: 18-25 years old young girls Education: secondary and post-secondary level Reading: fashion magazines (CosmoGIRL!, ViVi, Jessica) Music: K-pop, Cantopop Make up: Korean Style (nude-look) Lifestyle: love talking, gathering and shopping Love: dating, cute pet, cute thing (cartoon)
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Insight
慢慢浮現
Fing 睹物思人
即時的驚喜
有實物 獨一無二
隨身攜帶
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
閃光
Insight
Fing
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
&
有實物 + 隨身攜帶
BIG IDEAS
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Big Ideas
就係“Fing”得
1 Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Big Ideas
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Reference
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Big Ideas
好想袋住佢(你)
2 Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Big Ideas
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Reference
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
STRATEGY
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Media
Will have (at least): 1) Ambient Ad 2) TVC 3) Online
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
Question Time
Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung
To be continued Graduation Project - 61394/3A Yip Wai Kin Lo Leon Fung Tsz Chung