Spyre Brand Book

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SPYRE BRAND BOOK

Pain point

While quality health practitioners and facilities can be found throughout Louisiana, a well-rounded approach to healthful living is both logistically impractical and overly time consuming.

SolutionSpryre streamlines the quest for whole-body health by providing access to a diverse range of modalities and health offerings under one roof.

spyre / REASON TO BE
/ VISION
To live within a community where physical, emotional and spiritual wellbeing is accessible to all.
spyre
spyre / MISSION
To provide a centralized space for the community to foster whole-body wellness through education, healing therapies and respected integrative and alternative practitioners.

Everyone deserves access to maintaining whole-person wellness.

Accessibility Whole Health

Though the ways to approach an individual’s mind-body health are personalized, together we are stronger.

Community Individuality

Many parts make up the whole… well-rounded health is achieved through balanced care to mind, body and spirit.

There are many paths to wellness and each person’s roadmap is unique.

spyre / BRAND PILLARS
spyre / BRAND PERSONA What we are not: Aloof Trendy Judgmental Elitist Rigid What we are: Inspiring Welcoming Encouraging Insightful Empathic

believe: Staying healthy should be accessible and convenient

Health is a triad of physical, emotional, and spiritual wellbeing

Preventative medicine is as important as reactive medicine

Everyone deserves to feel comfortable and supported during their respective health journeys

Each person is unique and deserves a personalized approach to wellbeing

Community plays an important role in fostering individual wellness

spyre / VALUES
We
SPYRE MIND+BODY+SOUL MKT SPYRE WELLNESS SOUL COURT spyre / NAMING SPYRE WHOLE LIVING MKT SPYRE SOUL MKT SPYRE WELLNESS MKT SPYRE WELLNESS SOUL MKT

{a-spyre}

{con-spyre}

THE NAVE

Community gathering space for educational lectures, music celebrations dance and group conferences within the wellness industry

{yum-spyre}

THE WELL

Selection of convenient nutritional food options to be enjoyed onsite or to take away. (This could be a collective vendor or multiple vendors advertised separately, ie Sugar Roots in Sypre)

{trance-sypre}

THE HEALTH COLLECTIVE

The group of curated practitioners that comprise the integrative services and contribute to whole health

{per-spyre}

THE ZONE

Areas where you can get the heart pumping, such as 24-hour gym, group exercise classes and scheduled pool laptimes

THE SOUL CENTER

Areas to find quiet contemplation and go within, such as infrared sauna, meditation room, garden courtyard an dry float bed

spyre / BRAND ARCHITECTURE
spyre / FEMALE CUSTOMER
AGES 30-80
spyre / MALE CUSTOMER
AGES 30-80

TELLING OUR STORY

Many roads to wellness. One address.

OTHER LINES

TO LEAN INTO:

Wellness within reach.

Putting wellness within reach.

Reach a new level of health, your way.

Finding yourself, made easy.

A convenient way to find yourself.

Picking you up, making you whole.

One door. Everything you need to feel good.

One address. Total health.

Stay Conveniently Well Pulling it together for you.

Many pieces for helping you feel whole.

Because feeling whole comes in small parts. Whole living in parts.

We put the parts together, so you can feel whole.

One address. Many roads to wellness.

It’s all here so you can be all that.

spyre / TAGLINE

How we want to be heard

RELAXED AND JOYFUL like the company of a good friend

INSPIRING AND ENCOURAGING making wholistic wellness feel manageable and within reach

HUMBLY KNOWLEDGEABLE always explaining integrative modalities and concepts in a way that’s never patronistic or intimidating

spyre / TONE AND VOICE

Finding time for self-care feels nearly impossible. Spyre makes it easier. It’s a one-stop-shop for balancing mind-body-spirit.”

spyre / TONE AND VOICE
“Modern life often leaves us in a perpetual state of playing catch-up.

Other Voices Matter Community has a say too...

“Before, finding a convenient gym, healthful foods, exercise class and making it to appointments with a chiropractor or acupuncturist was like going on a scavenger hunt through New Orleans. Very few people have the time and money for that. Spyre levels the playing field, by delivering integrative wellness to the community’s doorstep.”

— SALLY, 43, BUSY MOM

“If you want to find a beautiful, happy space where you can have a swim, sip a green smoothie or just “be” for awhile—without it feeling too serious or stuffy—Spyre is THE PLACE! It’s not a spa, or a gym or office complex for alternative therapies, it’s all these things ... and unlike anything this city has ever seen.”

— MARY, 69, CANCER SURVIVOR

“And they said it was impossible to be all things to all people... Spyre is just that!”

32,

spyre / TONE AND VOICE

Other Voices Matter Community has a say too...

spyre / TONE AND VOICE
“Spyre levels the playing field, by delivering integrative wellness to the community’s doorstep.” –
SAM, 42, FIREFIGHTER
“A one-stop-shop for balancing mind-body-spirit.” –
MARY,
69, CANCER SURVIVOR
“A convenient approach to wellness.”
– SALLY, 36, BUSY MOM
spyre / SOCIAL MEDIA We’re open. Are you? We pulled it together for you. Your turn. Want whole-body health? Easy does it We’re very social...

feeling into healing supportive collaborative environment

healing in community inspiration

in nature

spyre / PHOTOGRAPHY CONCEPTS

Feeling into healing Joy

spyre / PHOTOGRAPHY CONCEPTS

Feeling into healing Sensual

spyre / PHOTOGRAPHY CONCEPTS

Feeling into healing Movement

spyre / PHOTOGRAPHY CONCEPTS

Nature Pathway to healing

spyre / PHOTOGRAPHY CONCEPTS

Community

Support from others on your healing journey

spyre / PHOTOGRAPHY CONCEPTS

Community Support from practioner collaboration

spyre / PHOTOGRAPHY CONCEPTS

Community Healing through gathering

spyre / PHOTOGRAPHY CONCEPTS

Support Amenities

spyre / PHOTOGRAPHY CONCEPTS

Members Profiles Influencers

spyre / PHOTOGRAPHY CONCEPTS

Support

Practitoner Modalities

spyre / PHOTOGRAPHY CONCEPTS

Aspiring healing states

Joy, flow, nurture, expand, pleasure

spyre / VISUAL CAMPAIGN

Visualizing a feeling or state of being

spyre / ILLUSTRATION

SPYRE LOOK+ FEEL

spyre / BRAND PHOTOGRAPHY STYLE
STYLE soothing soft joyful natural (light) sensual simple delicious quiet
PHOTOGRAPHY
spyre / COLOR INSPIRATION

COLOR

Our eyesight evolved with plant life. Green is the first color our primate eyes saw. Looking at the color green creates a level of homeostasis in the body.

spyre / COLOR
CHICKPEA CHARCOAL GOLDENROD SAFFRON CANTALOPE PARSLEY IRISH MOSS MINT
SAGE

GRAPHICS triangle

The grounding form of a triangle: it’s sit pose, it’s criss-cross applesauce, the spire of a church, it’s the line drawn from ear to ear down to the heart; it’s a shape of infinite possibility.

spyre / GRAPHICS

GRAPHICS leaf, petal

A single leaf, vitality, a part of a larger ecosystem, a network. When a tree is sick, the mycilium network underneath the trees come to its rescue.

spyre / GRAPHICS

GRAPHICS Y, spyre

Arms up to the sky, female form...

Y Y Y Y YY YY

Y spyre / GRAPHICS

GRAPHICS open circle

spyre / GRAPHICS

AaBbCcDd

SANGBLEU

SUNRISE

Sang Bleu is the primary serif font to be used for all print and branded materials. It is available for web use as well as print.

It is to be used for headlines and sub-headlines.

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spyre / TYPOGRAPHY
Helping make the community whole again. Wellness in parts… thanks to you.

AaBbCcDd WORK SANS

Subhead

Work Sans is the primary sans font to be used for all print and branded materials. It is a free google font chosen for digitial accessibility. It is to be used for body copy and for subheads.

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spyre / TYPOGRAPHY

SPYRE

LOGO CONCEPTS

spyre / LOGO OPTION 1
spyre / LOGO OPTION 2
spyre / LOGO OPTION 3

SP RE SP RE

spyre / LOGO OPTION 4
SP RE

SP RE Y SP

RE Y

SP RE Y Y

SP RE Y Y

SPYRE Y SPYRE Y

spyre / LOGO OPTION 5

SP RE Y

SP RE Y

spyre / LOGO OPTION 6

SP RE Y

SP RE Y SP RE Y

spyre / LOGO OPTION 7

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