Business Matters July 2013 by Greater Victoria Chamber of Commerce

Our First Positive Forecast

YYJ: A Key Economic Engine

SOCIAL MEDIA CONNECTIONS

BUSINESS MATTERS

July 2013 VICTORIACHAMBER.CA

Local Priorities & The Economy

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pg. 6

COVER STORY Local Priorities:

Examining local issues from a provincial perspective: The Chamber’s Economic Agenda.

CONTENTS 5 Chamber Connections Online networking through your membership and social media. 6 Local Priorities What our re-elected government has to say and The Chamber’s action plan. 10 Member News Keep up with what’s happening in The Chamber community. 14 The Economy

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July 2013

Business Matters is a bi-monthly publication of the Greater Victoria Chamber of Commerce and a key business resource targeted to 2,000 business leaders in our community.

23 New Members

The Greater Victoria Chamber of Commerce is a progressive, inclusive and dynamic community leader. It is a supportive resource for business people who wish to learn, grow and create a stronger business and a more robust and sustainable community while respecting people, planet and profit.

29 Industry Profile

To advertise in Business Matters, contact us at:

Our first positive forecast since 2008 shows significant growth on the horizon.

20 Calendar of Events 22 YYJ

A small code for a key economic engine in the region.

Studies show that people prefer to do business with Chamber members. Check out who has recently made the decision to join us. Tour of the Dutch Bakery & Coffee Shop and interview with Jack Schaddelee Jr.

30 Advocacy in Action

Provincial support for Victoria priorities, Mayor Fortin’s State of the City Address and a recap of the final election results. Cover photo courtesy of John Yanyshyn - Visions West Photography www.visionswest.bc.ca

In our May Industry Profile, Prototype Equipment Design’s number of employees should have been listed as 14.

The Greater Victoria Chamber of Commerce #100 - 852 Fort St. Victoria, BC V8W 1H8 (250) 383-7191 chamber@victoriachamber.ca

Publication Mail Poste-Publications 40005319

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CHAMBER cONNECTIONS Business success is all about successful connections. Connecting with suppliers, clients and creating relationships that build your business. The Chamber is all about keeping you connected and helping you grow these critical networks. With this in mind, last year we rethought and relaunched our online business directory to be a much more effective tool to promote Chamber members. The new site provided increased options for each member to enhance their own listing - to include more graphics, longer write-ups, videos and special offers to other members and the general public. One year later the results speak for themselves with over a 35 percent increase in traffic to The Chamber’s site and SEO that consistently places Chamber directory listings in the top five results for most of our members. And of course, never content to rest on our laurels, The Chamber is pleased to offer members one more tool to expand their reach. During the spring, The Chamber provided a series of

DIGITAL WORD OF MOUTH 52% of all marketers have found a customer via Facebook in 2013. Source: HubSpot

On Facebook, brand posts get half of their reach within 30 minutes of being posted. Source: Socialbakers Social media lead conversion rates are 13% higher than the average lead conversion rate. Source: HubSpot 21% of marketers say that social media has become more important to their company over the past six months. Source: HubSpot Approximately 46% of online users count on social media when making a purchase decision. Source: Nielsen educational workshops on social media and how to use these tools to market your business. Then in mid-May, Chamber members were invited to add their many, many social media links to their online listing. The uptake has been impressive! Not surprising considering online stats clearly demonstrate social media is growing both in target markets and delivery methods. Globally, on Twitter the 55 to 64 year age bracket is the fastest growing demographic with a 79 percent growth rate since 2012. The fastest growing demographic on Facebook

and Google+’s networks are the 45 to 54 year age bracket at 46 percent and 56 percent respectively. Mobile use is also through the roof with a 60 percent growth in online access through a mobile phone since 2011.* Whether the conversation starts in your business, at a Chamber event, or online through your directory listing, we’re here to help you capitalize – using every tool at your disposal to build your business effectively. At 150 years old The Chamber may be one of the “older users” online but we know how to chat things up. *Globalwebindex Stream Social Study Q1 2013

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LOCAL PRIORITIES Examining local issues from a provincial perspective: The Chamber’s Economic Agenda. Prior to the provincial election, The Chamber created the Our Vibrant Community Economic Agenda, which is based on Chamber policy.

The agenda highlights issues that will help grow the region’s economy. Local Liberal candidates responded to all of the issues, highlighting party plans if a majority Liberal government remained in power. From BC Ferries to amalgamation – The Chamber has focused its efforts on local issues that impact Greater Victoria’s transportation, competitiveness, and quality of life. Here’s what BC’s re-elected provincial government has to say about the following local issues, as well as The Chamber’s action plan. BC Ferries The Chamber believes that BC Ferries must provide affordable and reliable transportation to the communities it serves. Although the Liberals have announced a $79.5 million financial assistance package for BC Ferries to reduce pressure on ferry fares, the contractual relationship between the provincial government and BC Ferries must be repaired. Ferry Commissioner Gord Macatee would be an ideal negotiator as he is an independent statutory officer, and the BC Ferry Commission’s role is independent of both the provincial government and BC Ferries. The Chamber recommends adding a seventh principle, of maintaining “affordable rates to protect the

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interests of ratepayers, users and communities” to its guiding principles in order to take into account the negative impact increased rates have on ridership and coastal communities. When BC Ferries began operating as a private corporation in 2003, the provincial government used the service levels in use at the time as the minimum service levels, without any assessment of community needs or service efficiency. As a result, the “minimum service” levels are not in fact the actual minimum level of service a community requires to thrive, but rather, simply reflect the existing levels of service in 2003. Thus, The Chamber is calling for the creation of actual minimum service levels for each route that balance the individual community’s needs with preventing negative economic impact.

Clockwise from top: BC crest at the Legislature, Mayor Dean Fortin, road work, BC Chamber AGM, cruise ships at Ogden Point, BC Ferries, Premier Christy Clark. Photos courtesy of Tourism Victoria and Visions West Photography.

An integral part of this process requires broadening BC Ferries’ mandate to “connecting communities” rather than a continued focus on transporting vehicles. The Chamber is also highlighting the need to implement cost saving efficiencies such as contracting out service, terminal rationalization and passenger ferry service. The Liberals have committed to setting aside one third of liquefied natural gas revenues that will make up the BC Prosperity Fund toward eliminating BC Ferries’ debt by up to $1 billion. Following the consultation process that was completed last fall, and the recalling of the legislature, the provincial government must decide where to find cost-savings throughout the fleet to ensure BC Ferries’ longterm viability. Action: The Chamber will arrange a meeting with Honourable Todd Stone within 120 days to discuss how this strategy will support affordable ferry service.

Natural Gas Vancouver Island’s natural gas rates are approximately 25 percent higher than the provincial average. Earlier this year the BC Utilities Commission (BCUC) denied FortisBC’s request to implement common natural gas rates throughout BC. In order for Vancouver Island to be competitive it needs to have the same natural gas rates as the rest of the province; if energy rates are higher or lower in one area of the province it creates a corresponding incentive or disincentive to live and work in that area. The resources are jointly owned by the province as a whole, therefore the cost to consumers throughout BC should be equal. This system of equal pricing applies to BC Hydro and telecommunications services offered throughout BC. The Chamber recommends that the postage stamp rate principal be used to set pricing for natural gas rates in BC. The Liberal government has declared it is committed to providing affordable energy rates for BC families, communities and industry while marketing surplus natural gas to markets outside North America. Prior to the election, the Ministry of Energy, Mines, and Natural Gas planned to register as an intervener in FortisBC’s application for reconsideration with BCUC. This should continue as planned under the re-elected Liberal government. Action: As an interested party in the original hearing, The Chamber is staying apprised of FortisBC’s application for reconsideration with BCUC. The Chamber will continue working with stakeholder groups to form a natural gas strategy if the reconsideration proceeds.

best practices as determined by the Translink model, other provinces, and the unique requirements of our region. The BC Liberals have committed to initiating a consultation for a regional transportation strategy for Vancouver Island that will encompass road, rail, air and sea. They have very clearly specified that improving the safety of the Malahat would be a part of this strategy.

if the NMCA is enacted. The provincial government supports the creation of a National Marine Conservation Area in the Southern Strait of Georgia and has agreed upon a boundary line with federal government. In addition, they support the NMCA establishment process which includes in-depth consultation with First Nations, local governments and other stakeholders as its next steps.

Action: When meeting with Transportation & Infrastructure Minister Todd Stone within the next 120 days, The Chamber will present its transportation recommendations and learn how to become more involved in this consultation process.

Action: The Chamber will meet with provincial officials within 90 days to discuss the specific concerns surrounding the proposed NMCA.

Proposed National Marine Conservation Area

Communities across Canada must develop infrastructure to support growth and economic development. Public-private partnerships (P3s) are an alternative means of procuring public infrastructure projects that combine the public sector’s ability to create policy and regulate performance with private industry’s project management skills and specialization, making for projects with better timeliness and costeffectiveness. The Chamber’s primary concern is ensuring that all publicly funded projects, whether sewage treatment or road construction, are completed by the most cost-effective means to ensure sound use of public funds. To reduce the risk of expensive cost overruns in public infrastructure, The Chamber recommends that all

Before creating the first ever National Marine Conservation Area in such an urbanized region, The Chamber recommends that both the provincial and federal governments first clearly define the costs of regulation and enforcement in the area, and identify the source of the revenues needed to cover those costs. In addition, a thorough and comprehensive economic and environmental costbenefit analysis must be conducted to determine if the proposed NMCA is the best mechanism for protecting the area. Lastly, the authority to control routing of marine and aircraft traffic must not be granted to Parks Canada

Value for Money for Infrastructure Projects

Regional Transportation A strong transportation system is critical to economic development. Fast, easy and reliable transportation modes attract and retain investors, while declining transportation infrastructure and poor planning stifle growth. Regional coordination of transportation initiatives is critical to the creation of an efficient transportation system. Despite its current governance issues, the current Translink system provides an exceptional model of success in building and improving transportation infrastructure. The Chamber recommends that the provincial government create and implement a regional transportation authority for Greater Victoria that incorporates transportation planning, development, maintenance and

Despite its current governance issues, the current Translink system provides an exceptional model of success in building and improving transportation infrastructure.

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infrastructure projects must implement value-for-money assessment during the planning stage. In addition, The Chamber encourages all levels of government to continue considering P3s, implementing them where cost effective and appropriate. Lastly, municipalities without a P3 strategy must use the Capital Asset Management Framework, or a similar program, as a guide for value-moneyassessment, and the Auditor General for Local Government must develop value-for-money best practices around infrastructure projects. The provincial government plans to streamline the RFP process for government contracts, limiting the paperwork to two pages for contracts under $250,000 so that small businesses can apply and compete for government contracts.

The Chamber will work to inform our members about the streamlined RFP process. Action: 1. The Chamber will continue to support P3s over traditional procurement, championing the strides made by PartnershipsBC and PPP Canada in finding time and cost

savings. 2. The Chamber will work to inform our members about the streamlined RFP process.

Infrastructure Priorities In 2012, the Greater Victoria Development Agency (GVDA) created a list of key infrastructure projects that would improve Greater Victoriaâ&#x20AC;&#x2122;s economic landscape. The GVDA made a call for submissions from community stakeholder groups, which were then analyzed for their regional scope, contribution to competitiveness, economic impact, timeframe of implementation, and community support before being endorsed on the list. The list includes projects such as overpasses, the Belleville terminal, and cycling infrastructure. The provincial government plans to continue making strategic investments according to the proposed budget released earlier this year, but has not specifically addressed any of the items on the regional projects list. Action: The Chamber and the GVDA will continue advocating for these projects to bring positive economic impact to the region; The Chamber will continue meeting with MLAs and municipal leaders to promote regionwide support for projects.

Police Amalgamation Few criminals or policing problems confine themselves within a municipality. Increasingly, prostitution, the drug trade, organized gangs and violent serial offenders have regional, national, and international patterns, requiring a coordinated solution. The Chamber recommends that the provincial government address the issue of regionalization of police services by establishing provincial standards for the integrated delivery of police services by police forces where municipal boundaries are immediately adjacent; and, where necessary,

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legislating the amalgamation of police services in areas where established standards are not being met and where uniformity would benefit service delivery and public safety in Greater Victoria. The provincial government has indicated they will work with police departments and communities in the CRD to determine whether a regional policing system can better meet citizens’ needs while remaining affordable for taxpayers. Action: The Chamber will meet with Justice Minister and Attorney General Suzanne Anton within 180 days to discuss implementation of this strategy.

Municipal Amalgamation A number of community groups and some municipalities have been advocating for municipal amalgamation for decades. The Chamber not only supports municipal amalgamation, but also realizes that some municipal governments may be willing to examine amalgamation, while others may never seriously consider the question due to self-interest. Where municipalities fail to examine the question of amalgamation, including the greater community and business benefits, the province should not be hampered from taking assertive action concerning amalgamation where they believe it to be in the best interest of the province as a whole. The Chamber recommends amending section 279 of the Community Charter to include amalgamation by order of the province as a third option for instigating municipal amalgamation. The re-elected Liberal government supports community based discussion surrounding amalgamation but hasn’t commented on whether it would support amalgamation by order of the province. Action: The Chamber will meet with local MLA’s in Greater Victoria to discuss municipal amalgamation.

Moving Forward The Chamber’s Our Vibrant Community Economic Agenda has helped clarify where the provincial government stands on local issues that impact our region’s potential for economic development and growth. The Chamber will use this list to clearly track the provincial government’s progress in the years following their reelection, to ensure we continue to stay on track. The Chamber will continue setting appropriate economic priorities, drafting well thought out policies and meeting with government to advocate for these policies as the voice of business in the region.

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Member News Royal Roads Continues to Grow Following three years of sustained growth, Royal Roads University announced plans to expand both its programs and staff this year as other post-secondary schools are shrinking. The university utilizes a different governance and business model than other post-secondary institutions, which enables it to react to demands and trends more quickly. The school is primarily geared towards mid-career professionals, who learn both in-class and online while continuing to work. According to Royal Roads President Allan Cahoon, “It’s an efficient way of generating education and minimizing the costs of your delivery.” Royal Roads boasted 2,500 full-time domestic students in the 2012-2013 school year, and expects to see a 12 percent increase in enrolment this year.

Dentistry From the Heart

The dentists at Academy Dental and Spa offered free dental services to people lacking dental coverage or who couldn’t afford costly dental work this spring. The team participated in Dentistry from the Heart, an annual non-profit event that began in Florida to provide free dental care to those in need. The day drew a large number of

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attendees, with 99 patients receiving treatment. Free food and drink was donated by Thrifty Foods for those lined up in the waiting room. Academy’s Dr. Rachel Staples challenged other dentists in the region to take up the cause and participate in next year’s event, so that more people can benefit from a day of free dental care. Did you know that as a member of The Chamber you have access to an extended medical and dental benefits plan, even for companies as small as one? Contact Rob Jack of Jack Insurance at (250) 383-9866 or your Chamber account representative to learn more.

Brewery Cleans Up

Vancouver Island Brewery (VIB) pitched in a helping hand during this year’s Combing the Coast beach clean-up in May. VIB General Manager Rob Ringma said, “We feel it is our duty to pitch in where we can and help.” The event coincided with the brewery’s release of its Flying Tanker White IPA and Beachcomber Summer Ale. VIB also recently celebrated a bronze medal win for its Hermann’s Dark Lager at the 2013 Canadian Brewing Awards. Vancouver Island Brewery played host

for this month’s Industry Tour allowing members to sneak a peek at how their award winning brews are created from start to finish.

Members Team Up!

Duttons & Co. Real Estate Ltd. has signed Pikosocial Media Inc. as its agency of choice. Pikosocial is developing digital marketing campaigns including a new website and social media strategies for Duttons. Last year Duttons came under new ownership when David Logan and Ole Schmidt took on the company in April of 2012. Pikosocial recently expanded, recruiting three new staff for its growing team. The Art Gallery of Greater Victoria signed a new contract with Brink Events to provide external event coordination services for the gallery. Brink will organize all gallery rentals and offer additional event management services such as arranging catering, décor, and music. The art gallery offers a periodrestored dining room, reception room, and wood-paneled foyer in the Spencer Mansion. The venue can accommodate 80 to 150 people depending on the type of event. The Victoria HarbourCats and Wilson’s

Member News Transportation have partnered to offer the Wilson’s Transportation Group Deck deluxe seating at Royal Athletic Park. The seats offer an allyou-can-eat buffet as part the baseball game watching experience, with group pick-up and drop-off service when booked in advance; the area can accommodate over 100 people. Wilson’s Transportation is the official transportation partner of the Victoria HarbourCats.

Levi’s Store Celebrates 20 Years

The downtown Victoria Levi’s store, only one of five independent stores remaining in Canada, celebrated its 20th anniversary this spring. To mark the occasion and say thanks to loyal local customers, the store offered a 20 percent discount on everything. The Pettersen family has operated the store since the late Ryan Pettersen, a longtime Levi’s wholesale specialist, decided to open his own outlet in 1993. Wife Dianne, along with children Scott and Kate, have honoured Petterson’s legacy since his passing in 2005, proudly continuing a family tradition. Much like The Chamber, the Levi’s Store keeps abreast of trends – by carrying

both classic and modern styles – even though Levi Straus invented blue jeans over 150 years ago!

Tourism Victoria Recognizes Hotel Leaders

Local tourism industry organization Tourism Victoria recognized two member hotel success stories at its AGM this spring – the Oak Bay Beach Hotel and the Victoria Regent Hotel. Oak Bay Beach’s Kevin Walker was awarded with Tourism’s Lifetime Achievement Award. Walker commented that “Recognition from industry peers, for a professional in hospitality, is maybe the most meaningful recognition available to us. I’m very appreciative and thankful for this.” Walker was also recently recognized as a finalist as Business Person of the Year at The Chamber’s 2013 Greater Victoria Business Awards. Earl Wilde, Victoria Regent’s General Manager was honoured with the Miracle Award saying “[he] was pleasantly surprised and quite shocked that it happened. I’m very happy and humbled.” Both hoteliers have longstanding experience in the hospitality industry, both in Greater Victoria and throughout Canada.

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NAI Victoria Welcomes New Staff

Commercial real estate company NAI Commercial (Victoria) Ltd. recently added two new team members. Real estate specialist Andre Beauregard joined from the NAI Vancouver office, and specializes in multi-family properties. Real estate specialist Steve Nguyen partnered up with Kyle Porter to round out the sub-division and new construction area team. NAI specializes in commercial real estate sales, leasing and property management. The company works with local business leaders in brokerage services and asset management to offer specialized experience in all aspects of real estate sales, purchasing and leasing.

Hyundai Honoured

Victoria Hyundai recently received the 2012 President’s Award of Merit from Hyundai Canada. The award is the company’s highest honour, recognizing excellence in four areas: new vehicle sales, market share, used vehicle sales, and customer experience. Steve Munro, Principal Dealer at Victoria Hyundai said, “We are ecstatic,…The entire team

Governor’s Lifetime Achievement Award Winner Keith Dagg

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Member News here rallies everyday around a battle cry of ‘building customers for life’ and being recognized validates those efforts.” Hyundai belongs to the AutoCanada family of dealerships, which is one of Canada’s largest multi-location automobile dealership groups.

RMH Hosts Annual Golf Tournament

The Ronald McDonald House of BC (RMH) invites you to participate in its 21st Annual Island Golf Tournament on August 12th. The event will be at Uplands Golf Club, with a shotgun start at 1:30 pm. Funds raised through previous events have provided accommodation for over 10,000 families in need, with one third of them travelling from Vancouver Island. This year’s event will help build a new 73-bedroom RMH at the BC Children’s Hospital, which will serve families from Vancouver Island and British Columbia. The event is seeking players, sponsors and auction donations. Contact the RMH BC Event Coordinator Rupeela Gill by phoning (604) 736-2957 or emailing rupeela@rmhbc.ca for more information or to get involved.

City Supports Conference Centre

The City of Victoria announced plans for a third-party optimization review of the Victoria Conference Centre last spring. Following a continued decline in projected delegate days for 2013, the city responded with plans to evaluate performance and make recommendations on the sales and marketing of meetings and conventions for Victoria. The review will entail comprehensive research to highlight the conference centre and Victoria’s effectiveness in marketing itself elsewhere, as well as an examination of other cities’ marketing strategies. The city’s decision to undertake this review will help support Greater Victoria’s tourism industry, as the conference centre’s success directly impacts local hotels, restaurants, and retail stores.

New Faces at Upanup

Following a recent gold and two silver Communicator Awards, Upanup Studios has added three new team members. Marco Maranao is Upanup’s new

Web Application Developer, bringing approximately 10 years of experience and acquired skills in software design, programming and development as well as experience working with Upanup’s founders. Ellen Henry is Upanup’s new Communications Strategist with extensive experience in the local business community, including communications and management positions at The Chamber, VIATeC, and Tourism Victoria. Caio Ferriera is Upanup’s newest Web Designer with diverse experience in a number of open source platforms and international websites.

Meet Talentcor

The Placement Group rebranded itself as Talentcor last May. The company continues to specialize in administrative professionals, customer service, skilled trades, light industrial, human resources, procurement, sales & marketing, and legal. The name change recognizes the growing demand for talent, and focuses on an identity as recruitment specialists who excel at matching job seekers to employers on a national and local level.

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The positive message that the economy has turned the corner and started significant growth was warmly received by the business crowd at a recent Chamber breakfast. Peter Hall, Vice-President and Chief Economist at Export Development Canada (EDC) visited The Chamber in May to give members insight into the global economy and its impact on Canadian business. His speech reflected some much needed positivity surrounding the economy, giving hope to a number of economists, consumers and business owners.

Canadian media is still reporting a very pessimistic view of the economy, which brings with it a negative influence on consumer confidence. Pessimism is known for having three s’s because bad news sells, it spreads, and it is also self-fulfilling. Hall pointed to the five indices that confidence

is finally returning and shared his US economic leading indicators that demonstrate an emerging recovery economy. He then expounded on what this means for BC and Canada’s private sector and government.

There’s strength in numbers. Victoria is a great conference destination — work in partnership with the VCC team to showcase your vibrant, beautiful hometown. You can make a big difference by using your connections within your business, volunteer and community networks. Help fill Victoria with delegates who stay in our hotels, eat in our restaurants, and shop in our stores.

Give us a call — we’ll do the work and make you look good. You will also qualify to win an iPad or iPhone when your lead turns into a conference! Every delegate spends $450+ per day in our community. Help us to identify future business. Brenda Anderson Director of Sales & Marketing Direct: 250.361.1035 PREPARED FOR: VICTORIA CONFERENCE CENTRE PUBLICATION: CHAMBER BUSINESS MATTERS INSERTION DATE: MAY 2013 SIZE: 7.5” X 4.7” PREPARED BY: BRAVO ADVERTISING 250.590.1169 bravoadvertising.ca

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Five Signs Confidence is Returning Confidence polls offer a snapshot of the present, rather than presenting growing trends. For those who don’t believe Hall, he points to the following five indices that confidence is on the rise:

Bond rates are steadily narrowing their spread over time, which suggests that the economy is improving. Following the European Central Bank’s monetary policy announced in September of last year, European countries have adopted it and as a result have been successful in narrowing their bond spreads. If risk were rising, wouldn’t risk premium be widening to follow? Bond markets, which are fairly risk averse markets, are telling us the economy is actually improving.

Fright fatigue doesn’t mean that we are becoming less responsive to bad news; conversely it means that our comfort level, and therefore confidence, is increasing. Following

each of the many crises over the past few years, an automatic spike in bond rates followed. This aggressive and quick response has lessened over time as effective and creative solutions have been implemented following these crises. Meaning, our comfort level is increasing as a result of policy makers getting it right. These policies are continuing to stabilize the market moving forward. Comfort level is rising, which is an indication that confidence is growing.

Bank lending statistics around the world reflect the broader picture, because like bond rates, banks are risk averse institutions. The fact that lending is loosening is a very good sign according to senior loan officer surveys in the US and Western Europe. For banks to lend money, they must be convinced that there is worthwhile economic activity. The fact that banks are willing to put their money on the table gives an increasing sense that confidence is rising. Fundamental demand is being restored in the global economy. In

2008, it was the end of a 16-year growth cycle. At the end of a normal cycle there are always built-up excesses, but 16 years is double the length of a normal cycle. This allowed us to build an exponential amount of excess. There were five years of pure excess mode where people were buying more cars and houses than they needed, and over consuming beyond the normal fundamentals. When the economy suffered, people had a significant cushion of built-up excess to live on before needing to consume again. Thanks to globalization, consumption excesses in the western economies were exported globally, becoming production excesses in emerging economies. It has now been fourand-a-half years following the end of the cycle; just enough time to return to balance. The restoration of fundamental demand isn’t about recreating excesses; it’s about getting back to normal. New normal is not a lower level of activity, it’s very much like old normal and the same rules apply as 10 years ago. People have to consume a certain amount of houses, dishwashers, cars, and so forth inside the economy, and this fundamental demand is on-track to being restored.

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Lastly, momentum is beginning to occur. Momentum is the opposite of pessimism because it has the power to drive a self-perpetuating upswing. Momentum is only possible following other growth activities, making it a follower to the other four indices because it can’t spur growth unless growth is already occurring on its own. Beyond an international return to confidence, the American economy on its own holds some powerful key leading indicators that impact the global economy, and especially Canada and BC. US Statistics for the housing market, consumers, and business investment are all showing growth reflecting this confidence.

The Power of Housing US Housing starts are up 40 percent right now. Critics and pessimists try to dissuade us from having faith in this housing market boom, because it isn’t following an employment boom. This thinking is misguided. There has never been a case where employment recovery was needed to spark a housing boom. In a downturn businesses try to make the best use

The US is experiencing a 40 percent rise in housing starts - which presents a bright future for BC’s recovering logging industry.

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of staff already in place. Employers wait until business is growing to a point where they need to add more staff before hiring. In the time from late 2005 to the present, a number of people were working and forming households. During the recession many of these people were avoiding the housing market, and getting creative by living with family or sharing resources with friends. After years of a cooling housing market, all of these people have been steadily saving and now want to buy in quickly before it heats up again. This mentality is driving the housing market – and why it is a leading economic indicator. Americans form households at a rate of 1.4 million per year. Even with 40 percent growth, there are only 1 million housing units available meaning there is still significant room for growth before the US housing market returns to normal. In a few months a 40 percent rise in housing starts will translate into a 40 percent rise in housing completions. With these completions comes the need for large purchases like appliances and finishings, which represent a much larger share of GDP than just housing construction itself. It

is this relationship that sparks growth, causing stimulation throughout the US economy and sparking an employment boom to follow.

Consumers and Retail US consumers make up 70 percent of the US economy, meaning their activity plays a massive role compared to Canadian consumers who make up 53 to 59 percent of the Canadian economy. The numbers in this leading indicator are showing the same signs as housing. After being adjusted for inflation, retail sales are increasing at a four to five percent sustained rate. This trend has been steady for nearly a year-and-a-half, and it is partially being driven by the large purchases following housing completions. It’s noteworthy to point out that this aggressive spending is happening at the same time as debt-to-income ratios are simultaneously falling. Debtto-income ratios that had peaked at 160 percent are now at 110 percent and are continuing to fall. Meaning, Americans are paying off their debts while continuing to spend. This type of sustainable and aggressive spending is the sign of an economy getting back on its feet.

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Investing in Business Following the economic crisis, the US had built up excesses in capacity that couldn’t be absorbed by the market. However, all of this recent housing, consumption and trade activity has filled the gap between American industrial machine utilization and capacity. Now that this utilization issue has been solved, American businesses must begin investing quickly. Investment in machinery and equipment (to expand production capacity) is rising at a double-digit pace. However, in stimulating US business investment, these companies haven’t begun to dip into the 6 trillion in cash reserves American business has accumulated. This 6 trillion is equal to 40 percent of US GDP. Even a minute sliver from these cash reserves would cause double the investment boom happening now. Beyond aggressive growth, there is aggressive potential for future growth meaning this can be sustained.

The Hidden Economy Following such positive projections surrounding these areas of the US economy, Hall begged the question:

why isn’t everyone talking about this? Not only is the economic picture skewed by pessimism, but this picture is also overshadowed by the overall US economy. The overall US economy includes other factors such as trade and public spending. The US’ role as an economic engine means that its imports are growing at a faster pace than its exports which is great for the global economy, but is reflected poorly in its own trade numbers. The US has decreased public spending at the local, state and federal levels which is bringing with it a drop in its overall economy. While the global media is reporting a lagging US economy overall, they are ignoring these strong private sector statistics which are growing at a phenomenal pace and driving things forward. The underlying private economy in the US is growing at a four to five percent rate, which is the rate of a recovering economy. It’s this private sector that Canada – and the rest of the world – does business with. EDC projects 3.6 percent growth for the world economy this year, which is expected to grow to 4.2 percent next year, and is again the sign of a recovery economy.

Bringing it Home The Canadian economy is linked to the US economy, and good news south of the border translates to good news above the 49th parallel for nearly every province and industry. The fact that indices like bond rates, fright fatigue, bank lending stats, fundamental demand, and momentum are all working together to improve confidence is clear through evidence in the US economy; the housing market is rising 40 percent year over year, consumption is following with four to five percent growth adjusted for inflation, and business investment is up 16 percent. These are the signs of a recovering US economy that is returning to balance – which when paired with a recovering global economy – is a very good thing for Canada. Canada’s situation in 2008 was a little different than the US. Since our economy was in a more balanced state, consumers were able to continue to stimulate the market, increasing debt through low interest rates and public spending. However, this means that Canada is only reaching the same position of built-up excess that the US was in just prior to the economic crisis. This leaves Canada looking to international trade for stimulus – and with a recovering global and American economy, offers strong growth potential. There are a number of resource projects coming into play over the next 10 years throughout Canada. These projects are worth billions of dollars and will bring with them large scale job creation. The trade and trade-related investment part of our economy will keep things moving as consumers and housing return to balance. BC boasts the highest growth in Canada in terms of trade. Hall projects 12 percent growth this year, and 11 percent growth in 2014. More importantly, BC is in an even better position because our trade is diversified. One example is the 25 percent increase in BC’s forestry sector forecasted for 2013 – which is gaining a massive boost from US housing – through a sustained surge in lumber prices. In addition to this, industrial products are strong in BC and should experience two more years of continued double-digit

18 BUSINESSMATTERS

growth. BC’s agri-food sector is also well poised to grow with a rising world economy and the increasing middleclass in emerging economies. Despite all of this potential, BC and Canada’s projected growth are put at risk from investment, productivity, and labour constraints that could seriously hinder capacity. Public policy will require strategic planning and forethought in order to accommodate this growth moving forward.

The Role of Government The private sector in Canada, much like the private sector in the US, will be the driver behind economic prosperity. But in order to thrive, the private sector will rely on government to provide supportive public policy to maintain predictability and stability, while stimulating infrastructure and human capital. Businesses rely on predictability and stability to effectively forecast growth and plan accordingly. When there is political and regulatory certainty, consumers are more confident spenders. Similarly, businesses will tend to wait out uncertainty and invest when they have a clearer picture of what’s to come. Government can help maintain consumer spending and business investment by continuing to draft business friendly policy that promotes economic growth while planning for the long-term best interests of residents. In addition, by continuing to initiate change through gradual taxation measures, and introducing new legislation with enough lead time and educational support prior to implementation, government can make it easier for businesses to continue to comply with regulations with little negative impact to their productivity or bottom lines.

Certainty through stable government policy is essential for businesses to invest and grow. Photo courtesy of Tourism Victoria

and training, and an influx of skilled workers. Strategic policy won’t be enough on its own, the ease and timeframe of immigration applications will also have to evolve to prevent Canada’s productivity from being hindered by a lack of human capital. Peter Hall’s observations and Export Development Canada’s findings are

not the only ones predicting positive change for 2013. Greater Victoria’s local economic sectors are reporting stability following the return of HST and the provincial election. Tourism numbers are improving, and a number of retailers are reporting more US cash in their tills. It appears that 2013 will finally be the year this economy turns around.

Infrastructure is essential to moving workers and goods easily within the province and to export goods beyond our borders. Maintaining an efficient transportation system, with planning to account for growth and ease of use, will ensure BC is able to continue expanding its trade. With an aging population and little population growth, Canada is poised for a serious shortage of skilled workers. This impact will be felt as early as 2020, requiring ramped up education

BUSINESSMATTERS

CALENDAR of events

JULY SUNDAY

AUGUST

MONDAY

TUESDAY

WEDNESDAY THURSDAY

FRIDAY

SATURDAY

SUNDAY

MONDAY

TUESDAY

WEDNESDAY THURSDAY

FRIDAY

SATURDAY

July Industry Tour Date: July 4, 2013 Time: 4:00pm – 6:00pm Hosted by: Vancouver Island Brewery Members only please July Six for Lunch Date: July 9, 2013 Time: 12:00pm – 1:30pm Hosted by: Fire & Water Fish and Chop House, Victoria Marriott Members only please

Prodigy Group July Mingle Date: July 11, 2013 Time: 5:00pm – 7:00pm Hosted by: Rooftop Surfclub July Business Mixer Date: July 18, 2013 Time: 5:00pm – 7:00pm Hosted by: First Memorial Funeral Services

August Member Breakfast Date: August 7, 2013 Time: 7:30am – 9:00am Presented by: Ambrosia Your Event Centre on Fisgard Members only please Prodigy Group August Mingle Date: August 8, 2013 Time: 5:00pm – 7:00pm Hosted by: Rooftop Surfclub August Six for Lunch Date: August 14, 2013 Time: 12:00pm – 1:30pm Hosted by: Yates Street Taphouse & Grill Members only please August Business Mixer Date: August 15, 2013 Time: 5:00pm – 7:00pm Hosted by: Victoria Royals, Save-onFoods Memorial Centre

Mark and Tracy at the May mixer hosted by Philip Nyren Menswear & Womenswear.

20 BUSINESSMATTERS

Where emerging business leaders need to be.

WHOA! DOUBLE MINGLE ALL THE WAY! This July and August, work and play combine at the Prodigy Group’s Summer Mingles. Join us for volleyball games, cold drinks, and fantastic networking with Greater Victoria’s emerging and established professionals. Email mingles@prodigygroup.ca

Strathcona {Rooftop SurfClub} 919 Douglas Street

july 11

5:00 - 7:00 pm

august 8

5:00 - 7:00 pm

For more information visit us at prodigygroup.ca

150 150

31st ANNUAL DINNER AUCTION An evening of mixing, bidding and buying.

30 DINNER Be a PartANNUAL of the Auction! SAVE AUCTION THE DATE TH

Your donation will be heavily promoted to

November 23, 2012 Greater Victoria’s business leaders both 6:00 pm to 10:00 pm auction event. before and during the

Union of British Want toClub showcase your Columbia business? Don’t delay! 805 St. to donate. Call Gordon (250) 383-7191 Tickets Now Available! Members: $110 + HST Future Members: $175 + HST

BID ON ITEMS FOR YOUR Saturday November 16, CHANCE 2013 TO: Ride theClub Rails toof Jasper Union BC Experience nature’s beauty on a round-trip train ride

To reserve your tickets call Alberta where you’ll on VIA Rail to scenic Jasper, spend two nights at the Whistler’s Inn. (Value: $1,350) (250) 383-7191 or email chamber@victoriachamber.ca Host a Radio Show Have your say as a co-host on Jack FM’s morning show. (Value: Priceless) victoriachamber.ca

Tickets include dinner, two of drink tickets, and most influential advocate for business in the region. Proceeds support the work the biggest and two bottles of wine at each table.

follow the chamber on twitter

@chambervictoria

To reserve your tickets call 250-383-7191 or email chamber@victoriachamber.ca

BUSINESSMATTERS

retail services. Short-term capital plans call for over $40 million in investment involving phase one of a runway extension, further terminal building expansion and land development. Over the next 15 years, the Airport Authority will have made over $100 million in infrastructure improvements that benefit the local economy and create jobs.

Victoria International Airport received the Airports Council International (ACI) Award for Airport Service Quality in 2012 (for an airport serving less than 2 million passengers) and has been ranked among the 10 most loved airports in the world by the CNNGo poll. For regular YYJ flyers, these awards come as no surprise. Welcoming aesthetics, quality services, short line-ups, friendly security personnel, and comfortable seating are just some of reasons YYJ is a wellloved gateway to and from Vancouver Island. YYJ is much more than just an “air portal;” it is an economic generator for the entire region – from Sooke to Sidney.

Of the 138,000 aircraft movements YYJ handled last year, commercial air carriers accounted for 48 percent of the total. This means that behind-thescenes, YYJ’s runways are feeding a significant portion of local commerce. Since Greater Victoria’s regional GDP is nearing $13 billion per annum, this is no small feat. As a non-profit entity, the Victoria Airport Authority oversees an aggressive capital investment plan that ensures its infrastructure remains top-of-class. An $8.1 million airport improvement will streamline passenger processing through security and provide updated food, beverage and

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22 BUSINESSMATTERS

This investment impacts every citizen in the region whether they physically use the airport themselves or not. How? An extended runway, for example, allows for increased global connections. These increased global connections lead to more tourism traffic, business investment, conference delegate days, etc. These factors all contribute to a diversified economy, which translates into fiscal stability for local and provincial governments. In other words: an effective airport helps offer residents a more manageable tax bill. YYJ is the 10th busiest airport in Canada with over 1.5 million passengers per year and more than 120 daily flights throughout North America. Since Greater Victoria is the 15th largest metro-region in Canada, having the 10th busiest airport means our region punches above its weight. Despite this fact, our air gateway could do even better! Imagine if YYJ had US Customs Pre-Clearance, meaning passengers travelling south would clear customs and immigration before entering the US. This service would open the region up to diverse connections across North America and beyond; additional air service capacity to Greater Victoria would generate tourism and business expansion. YYJ also serves as an industrial land base. Companies such as Viking Air, Scott Plastics, Thrifty Foods and many others benefit from YYJ’s investment in amenities like the new 9.7 km bike path, restaurant facilities within the terminal building, and other recreational and environmental assets. The airport is also planning a new light industrial business park — which will contribute to the region’s industrial capacity. Next time you find yourself flying YYJ, take the time to think of what a tremendous asset our airport truly is; more than a great gateway, it’s a key economic generator for the region.

NEW MEMBERS: April 4th - June 3rd 3GA Marine Limited

3GA Marine (3GA) is an international partnership of marine sector professionals providing services in survey, design and consulting to owners, operators and regulators of floating assets. (250) 920-9992 www.3gamarine.com

Acucentre Dental Clinic

At Acucentre Dental Clinic we are dedicated to providing you and your family a pleasant and helpful dental visit. (250) 590-1059 www.victoriasmile.com

Alex Yates Travel

As a specialist in cruising, and having hosted a number of cruises, I can make sure you are on the perfect ship with the perfect itinerary that is just right for you! (250) 590-9562 www.vision2000.ca/alexyates

Ambrosia Your Event Centre on Fisgard

Beverly Carter, Notary Public

With special interest in empowering women around legal needs. I take the time to discuss and unravel some of the legal mysteries around wills & estates, executorship, and real estate matters. I am committed to serving you with integrity and personal attention. (250) 884-9443

Big Wheel Burger

Providing the best quality burgers, shakes, sodas and fries through local, sustainable and environmentally friendly resources. (250) 381-0050 www.bigwheelburger.com

Blue Bridge Repertory Theatre

The newest professional theatre company in Victoria, we operate on a mandate of providing fresh classics from the past while utilizing a connection between established artists from across Canada. (250) 385-4462 www.bluebridgetheatre.ca

Butterfield Law

Offering an exclusive elegant venue for all manner of events, Ambrosia Your Event Centre on Fisgard is Victoria’s best value choice for any social or business gathering. (250) 475-1948 www.ambrosiacentre.com

Aqua Irrigation

At Butterfield Law, our goal is to provide costeffective legal solutions for your problems. We have a range of services designed to resolve your disputes. As highly experienced negotiators and mediators, we also offer full arbitration services. (250) 382-4529 www.butterfieldlaw.ca

Supplying clients with expert services for lawn and garden sprinklers and landscape lighting for over 30 years. Our experienced employees make us one of the largest and most dedicated team of irrigation professionals on Vancouver Island. (250) 652-9293 www.aquairrigation.com

Bayside Press

We offer 4 colour, 2 colour & 1 colour printing as well as finishing. We are able to costeffectively produce a wide variety of products including; brochures, direct mail pieces, presentation folders, booklets, & stationary packages to name a few. (250) 386-8355 www.baysidepress.ca

Capital City Center Hotel

Newly renovated hotel suitable for buisness trips, family outings and long-term accomodation. Seasonal outdoor heated pool, lounge, restaurant and banquet facilities on site. (250) 953-1000 www.capitalcitycenterhotel.com

Christian Books & Music - Inspiration Enterprises

We carry a wide selection of books, Bibles, videos and DVD’s, Christian music for all ages and in different genres. (250) 384-7534 www.christianbookandmusic.com

Circus Pictures Corporation (250) 858-5032 www.circuspictures.ca

Clear Skin Victoria Laser and Wellness Group Ltd.

Our internal and external skin health philosophy combines the proven results of science and cosmetic medicine with holistic wellness and hormone therapy. (250) 590-4295 www.clearskinvictoria.com

Coldwell Banker (Slegg Realty)

Nearly 83,000 agents in 3,100 offices from 50 countries are ready to help you find your home in Canada or around the world. (250) 383-1500 www.sleggrealty.com/contact-us

Cornerstone Properties

We specialize in property management in Victoria and are a company with sound real estate & property management expertise with management in excess of $1.5 billion of real estate property. (250) 475-2005 www.cornerstoneproperties.bc.ca

Cridge Family Pharmacy

Downtown Victoria’s local pharmacy. Providing prescriptions, compounding, delivery, natural supplements, vitamins, over the counter products, and health and wellness advice. Opening in August. (250) 686-7104 www.cridgefamilypharmacy.com

Design 49 Custom Fabricators Inc.

Design 49 Custom Fabricators Inc. designs and manufactures custom metal products for any industry. (778) 433-4900 www.design49.ca

Dominion Lending (Slegg Mortgage)

Whether you’re looking to purchase your home, renew your existing mortgage, refinance your mortgage, purchase investment properties or vacation homes, or lease business-related equipment, we can

Associate Member Members of the Victoria community may apply for Associate membership. Monthly dues are $20 plus applicable taxes (Annually: $240 plus applicable taxes)

Memberships Events

Dining Weddings

Corporate Membership There is no initiation fee and Annual membership dues are only $670 plus applicable taxes. This entitles five members of the company to have signing privileges at the Club throughout the year. Ph: 250-721-7935 | club.uvic.ca

Connect with us on Facebook

BUSINESSMATTERS 23

NEW MEMBERS Fairfield Eyecare (formerly Fairfield Optical)

help meet your unique needs. (250) 590-7532 www.sleggmortgage.ca/our-agents

Dragonfly Hill Vineyard & Winery

Taste a variety of local wines in a relaxing setting, nestled among sheep & vintage tractors. Visit our website for information on case sales, tastings and the numerous wine shops that carry our products. (250) 652-3782 www.dragonflyhillvineyard.com

Eagle Wing Tours

Canada’s 1st carbon-neutral, eco-whalewatching tour company! Eagle Wing is a locally-owned and family-operated marine adventure eco-tourism company offering a premium experience for travelers demanding more. (250) 384-8008 www.eaglewingtours.com

Emerging Lawyers

We are an association of emerging lawyers representing a variety of practice areas providing quality, cost-effective, legal services. (250) 995-4280

Come visit us at Fairfield Eyecare and let our licensed optician/contact lens specialist and the friendly, knowledgable support staff help you with your vision needs. (250) 592-2099 www.fairfieldeyecare.ca

Ferreira Holdings Inc.

The program, “live your retirement dream” is dedicated to showing upcoming retirees how to generate added income for their later years and utilizes the systems of “author, expert marketing machines” and “make, market, launch it.” (250) 818-8141

Global Lighting

Dedicated to helping customers reduce their carbon footprint with custom-designed lighting solutions. (250) 383-5483 www.globallighting.co

Good Earth Coffee House

At Good Earth, we pride ourselves on simple wholesome comfort food and great coffee. Open Monday - Friday 6:00 am to 9:00 pm, Saturday and Sunday 7:00 am to 8:00 pm. Patio. Beer and wine served after 3:00 pm. (250) 590-6723 www.goodearthcafes.com

GoodLife Fitness Bay Centre & Vic West

We strive to maintain a fun, friendly, familyoriented environment, offering large satisfying portions to maintain full and happy customers. Home of the Mahoney! (250) 381-5114 www.floydsdiner.ca

Floyd’s Diner

FlyGreatChina.com E-travel (Canada) Ltd.

FlyGreatChina.com offers you cheap flights, China Visas and tours. We started in 2004 in Victoria, BC. (250) 884-3389 www.flygreatchina.com

At GoodLife Fitness, our goal is to give every Canadian a chance to live a fit and healthy good life. Bay Centre: (250) 381-9444 Vic West: (250) 475-3716 www.goodlifefitness.com

Gray Line Sightseeing

Onboard our vintage double decker busses, our hop-on-hop-off tour gives visitors an overview of Victoria’s highlights, with the personal and engaging narrative of a live guide. (250) 385-6553 www.sightseeingvictoria.com

#1 in North America #2 in the World Beating over 40,000 other Microsoft partners

Wherever. Whenever. Coast FIare t s e W a h t i W Now Victoria’s own! Award winning computer support & solutions for businesses of all sizes.

24 BUSINESSMATTERS

SC AN NO W TO BO OK AN AP PO IN TM

EN T

Unit 211, 1005 Henry Eng Place Victoria, BC V9B 6B2 www.itnorth.ca 1-888-774-3686

NEW MEMBERS Groudu

Groudu.com is a consumer website that acts as a private concierge to groups - either social or business. (778) 882-2955 www.groudu.com

Guild Freehouse

Traditional English, Irish and American fare with 10 beer taps and 30 varieties of locally bottled beer. (250) 514-7883 www.theguildfreehouse.com

High Performance Solutions Inc.

HPS helps businesses/organizations develop a continuous improvement culture through employee engagement and inter-company collaboration. (604) 807-7351 www.hpsinc.ca

Intelligent Traffic Equipment Marketing Ltd.

A leader in the intelligent transportation systems industry for over ten years. (250) 381-4836 www.itemltd.com

Intimacy Educators Alliance

Discover pleasure-focused erotic education for individuals, couples and groups. Intimacy educators help you deepen your erotic life through body-based exercises and experiences. (250) 208-3803 www.intimacyeducatorsalliance.com

Island Outdoor Inc. (250) 880-0444

Keg Tappers

Victoria

Your Local Food Supplier syscovictoria.com 250.475.3333

Carrying a wide range of products designed for the beverage industry, Keg Tappers is family owned and operated since 1990. (250) 383-6600 www.kegtappers.com

KIXEYE Canada Ltd.

Founded in 2007 KIXEYE is an online gaming company that plays to win. KIXEYE is the first developer to deliver proper game play experiences on social networks. (250) 216-6427 www.kixeye.com

Kulture Frozen Yogurt

Each spoonful of our all natural frozen yogurt is filled with the highest quality ingredients, including helpful probiotics. We offer many self-serve flavors including non-dairy sorbet and NSA with stevia. (778) 265-3749 www.kulturefrozenyogurt.com

BUSINESSMATTERS 25

NEW MEMBERS Lamar Transit Advertising

It’s simple. Hire a student. See results.

Founded in 1902, Lamar Advertising currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico. (250) 475-6243 www.bctransitadvertising.com

League Investment Services Inc.

LEAGUE Investment Services Inc. is registered as an exempt market dealer with securities commissions across the Canadian provinces. We offer individuals the opportunity to invest in the private Canadian real estate funds managed by our affiliate. (250) 419-7052 www.leagueinvestmentservices.ca

Lisa Stevenson Notary Public

When you make major life effecting legal decisions such as buying or selling property, or re-financing your home or protecting your loved ones with a will, you need someone to work with on a personal basis making sure you fully understand. (250) 590-6196 www.notaryvictoria.com

Co-op students have the skills and energy to help your workplace excel.

Co-operative Education & Student Employment

Maid in BC Cleaning Services Providing professional residential and

commercial cleaning services in the 13 municipalities in Greater Victoria, from North Saanich to Sooke. We are licenced, experienced, bondable, and insured for your protection. (788) 977-1960 www.maidinbc.ca

Maximus Canada

A world-wide leader in administering government programs and applying technology solutions to address our clients’s challenges in the government and private sectors. (250) 475-3700 www.maximuscanada.ca

Mike Vardy Productivity Specialist Writer, speaker, podcaster, productivityist. Author of the book, The Front Nine: How To Start The Year You Want Anytime You Want, published by Diversion Books. (250) 885-1247 www.productivityist.com

MNP

MNP is one of the largest accounting, tax and consulting firms in Canada, providing a full suite of services to individuals, businesses and government. (250) 590-3034 www.mnp.ca

Expert Cleaning Service

Canada's innovation leader providing cleaning services to Victoria and Area

Over 40 Years Experience And Canada’s Largest Janitorial Service Provider

Certified • Experienced • Sustainable

www.camosun.ca/cese 250.370.4100

Industrial Commercial Institutional Educational Retail

26 BUSINESSMATTERS

For more information:

www.bee-clean.com Victoria Office: 526 Comerford Victoria B.C. phone:250-381-7566 fax:250-381-7570

THE CONTRACTORS’ CHOICE

NEW MEMBERS Mobile Tile

Our mobile tile store comes directly to you with a personalized selection of up to 200 samples chosen from our extensive collection of quality products. Streamlines the process, saving you time, money and headaches. (250) 590-5920 www.mobiletile.com

Murray Rankin MP

Murray Rankin is the Member of Parliament for Victoria. Shortly after being elected Murray was named Official Opposition Critic for National Revenue by New Democrat Leader Thomas Mulcair. (250) 363-3600 www.murrayrankin.ca

NexGen Hearing

NexGen Hearing Services, the preeminent hearing healthcare provider and your source for hearing aids across B.C. (250) 590-6569 www.nexgenhearing.com

Office Services For You

Specializing in small businesses. Our company provides: courier service; at your location; data entry; filing; resumes; cover letters; newsletters; etc. (250) 383-4622 www.officeservicesforyou.com

Same company. Same service. New Name.

Formerly known as The Placement Group, Talentcor continues to create success by sourcing and placing talent in roles that fit. Our specialties include:

Administrative Professionals Light Industrial Sales & Marketing Customer Service

Human Resources Legal Skilled Trades Procurement

Pacific Coast Investigations

their children receive medical treatment in Vancouver at BC Children’s Hospital. (604) 736-2957 www.rmhbc.ca

Pacific Coast Investigations (PCI) offers professional private investigation services to individuals, attorneys, corporations and law enforcement organizations in Victoria and throughout Vancouver Island. (250) 658-8814 www.pacificcoastinvestigations.com

Roofco Roofing

Roofco Roofing is a full-service roofing company providing quality contractor service to residential, industrial and commercial clients on Vancouver Island. (250) 385-4440 www.roofco.org

Rack - A - Tiers

Rack-A-Tiers Manufacturing designs and distributes innovative, specialty electrical tools. It all started in 1994 when two professional electricians envisioned a better way to get the job done. (250) 479-8124 www.rack-a-tiers.com

Select Express Couriers

Select Express Couriers has been serving the Victoria and Lower Mainland since 1985. Owners Ken and Pat MacLean are dedicated to providing customer service that they are proud of. Service, honesty, integrity and professionalism. (250) 381-1933 www.selectexpress.com

Restorative Justice Victoria

Restorative Justice Victoria is a non-profit, non-government organization and charity that provides restorative dialogues for victims, offenders and the community in the aftermath of crime and other harmful behaviour. (250) 383-5801 www.vrjs.org

Sherwood & Thomas C.A.

We specialize in accounting, financial and business consulting, and taxation. (250) 920-0656 www.sherwoodtucker.ca

Ronald McDonald House of BC

Ronald McDonald House® BC, “the house that love built”, is a safe, secure homeaway-from-home where out-of-town families with seriously ill children can stay while

“The meat lover’s store.” We love finding ways to make your busy life easier. You’ll find a selection of prepared meats, poultry and seafood stuffed or marinated and ready to bake or barbeque.

H ea ve n ly!

Whether your staffing need is temporary or permanent - or somewhere in between we can help.

Call us today

250.381.3254 1124 Fort St, Victoria, BC

talentcor.com

Talentcor is a division of Design Group Staffing Inc.

themarketstores.com

903 Yates At Quadra | 250.381.6000 7 am - 11 pm 125-2401 C Millstream Road | 250.391.1110 8 am - 11 pm

BUSINESSMATTERS 27

NEW MEMBERS Slegg Lumber

Professional customers are the back bone of our business. We’re committed to making sure you our professional customer, are treated fairly & with maximum service levels at all times. We offer specialty trained staff who are always ready to serve you. (250) 478-5509 www.slegglumber.ca

South Shore Cabinetry Ltd.

South Shore Cabinetry Ltd is a family owned and operated custom cabinetry business. Our management team has had over 35 years experience and has won numerous C.A.R.E.

Awards for cabinetry design, construction and installation. (250) 920-2003 www.southshorecabinetry.com

the source for Zumba®. (250) 888-8403 www.victoriazumba.com

Springboard

(250) 380-8038

(250) 479-8124 www.springboardyourbusiness.ca

Studio VZF

Zumba® fitness is an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party™ that’s moving millions of people around the world toward joy and health. Studio VZF (Victoria Zumba Fitness) is

CORPORATE RETREATS

AND BUSINESS MEETINGS WITH STYLE in the beautiful Comox Valley!

Taddy Property Corp Tasha Noble Real Estate Professional

A Royal LePage real estate professional, Tasha’s high level of customer service provides a positive experience for customers. (250) 884-2400 www.tashanoble.com

The Dog’s Ear T-shirt and Embroidery Co.

We’ve been Canada’s No. 1 imprintable activewear store for almost 40 years. The Dog’s Ear T-Shirt & Embroidery Company has expanded to include countless fast-selling imprintable fashions and corporate wear for today’s growing market. (250) 386-4669 www.dogsear.com

The Fish Guys Aquarium Maintenance (250) 888-9808 www.fishguys.ca

Uptown Dental Centre (250) 590-6878

White Lotus Events

White Lotus Events provides an exceptional audio experience that exceeds client and guest expectations. (250) 886-2723 www.whitelotusevents.ca

Zambri’s

ALL VICTORIA CHAMBER MEMBERS ARE WINNERS! for a limited time... book a corporate retreat, before October 31 2012 with 10 or more rooms and receive our Business Meeting Centre FREE

Come in and enjoy some of the truly best Italian food. (250) 360-1171 www.zambris.ca

With the ability to accommodate up to 64 guests, our 900 square foot business and meetings centre is fully wired for commerce and communication. We are a natural location for small corporate meetings, executive or sales retreats, and celebrations.

Staff at the Dutch Bakery & Coffee shop are fun, friendly and always ready to help you.

28 BUSINESSMATTERS

INDUSTRY PROFILE:

DUTCH Bakery & COFFEE SHOP The Chamber visited the Dutch Bakery and Coffee Shop in April. We got an inside peek at just how much butter is used when creating all of the bakery’s treats, as well as insight into one of Greater Victoria’s longest running bakeries. Owner and baker Jack Schaddelee Jr. was on hand to answer our questions, and offer samples of some of the bakery’s signature goodies. From wedding cakes to brandy snaps, the bakery offers a wide selection of sweet and savoury goods. Surprisingly, the only thing this bakery doesn’t make from scratch is bread! This makes the Dutch Bakery & Coffee Shop seem more like a patisserie meets restaurant and chocolate shop than a traditional bakery. Here at The Chamber, we think you will find it delicious all the same. In a nutshell: The Dutch Bakery is a true family-run business that opened in 1956 just a year after Kees Schaddelee Sr., his wife Mable and their four sons came to Victoria from the Netherlands. The family has been very involved in the business over the past 50 years, at times with three generations working together. Today owners Jack, Brook and Michele Schaddelee are at the helm, with help from sister and Front Manager Lavonne – who’s worked at the bakery on and off since the age of 12 – other family members and a loyal staff. The Dutch Bakery has never changed their recipes, visiting their store and coffee shop is a true taste of Victoria’s history. Number of Employees: 24 Industry Sector: Bakery retail.

Area of Town: Downtown Fort St. Primary Product/Service: Bakery, restaurant and chocolate shop. Dutch Bakery & Coffee Shop in 30 words or less: We’re a third generation family owned and operated business, we pride ourselves on maintaining a quality product and by keeping to what we know rather than the trend of the day. Business Matters: What is the best part about doing business in Greater Victoria? Jack Schaddelee Jr.: Downtown Victoria has many locally owned businesses that offer residents and tourists a great deal of variety and uniqueness that strip malls cannot offer. BM: What is the best thing the Dutch Bakery & Coffee Shop is doing for Greater Victoria? JS: We are proud to say we were one of the first businesses to take advantage of the recycling and composting initiative started up by the Downtown Victoria Business Association. This program, as well as the blue box recycling and cardboard recycling has cut our garbage by more than 75 percent. We also donate to many local charities and donate food to the Catholic Church soup kitchen. BM: What is it like working at the Dutch Bakery & Coffee Shop? JS: Well, I own it! (laughing) It’s a good job. We’ve employed a lot of people over the years; a lot of them have worked here for a number of years. Jerry’s been here 33 years, and Rick 20 years. We treat our staff fairly. BM: What are three things few people know about the Dutch Bakery & Coffee Shop?

JS: People often walk into the bakery and don’t realize we have a fullservice coffee shop with a fantastic breakfast and lunch menu. We also import Belgian chocolate, and make all our own chocolate fillings. Everything here is done on premises; all our chocolates, everything. BM: What is the Dutch Bakery & Coffee Shop proudest of? JS: We’re proud to continue a family tradition. We’re proud of being a part of the Chamber. We try to keep downtown going strong, and it’s tough the way the city is spread out. It’s a positive environment where we help by working together. BM: Are there any other fun facts we should know? JS: Over the years, the bakers have never made bread, but they never loaf around either, and they’ve never changed their recipes, after all why tamper with success. The Dutch Bakery goes through 100 pounds of butter and roughly 60 kilograms of delectable chocolate per week. Not surprisingly the bakery’s 60 seats are packed each and every lunchtime and the line-up for the goodies seldom is short. Interested in participating in an Industry Tour? Our next Industry Tour will be held at Synetic Inc. in early September. Reserve your space online at www.victoriachamber.ca/events. Visit www.victoriachamber.ca to view more industry tours and member profiles. Is there a Chamber member you’d like to get to know better? Email us at chamber@victoriachamber.ca and let us know!

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Advocacy in action Provincial Support for Victoria Priorities The Chamber received provincial support for: • Creation of a regional transportation authority • Affordable ferry services • Cost effective infrastructure (e.g., sewage treatment etc.) • More clarity surrounding the proposed National Marine Conservation Area The Chamber participated in the BC Chamber Annual General Meeting (AGM) in Nanaimo, BC in May. The Victoria Chamber met with a number of other chambers from across Vancouver Island and the rest of the province to discuss emerging issues and vote on the adoption of provincial Chamber policy. We are buoyed by our policy wins but disappointed we did not receive sufficient support for affordable natural gas rates for Vancouver Island and Whistler. In addition to our policies, a resolution calling for greater merchant flexibility in credit card processing and preserving

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gateway lands for future generations received broad support. Read The Chamber’s policies in full at victoriachamber.ca The Chamber was also successful in John Juricic’s re-election to the BC Chamber board of directors. Juricic is a Chamber governor, and will ensure that the issues concerning both Greater Victoria and Vancouver Island are voiced at the BC Chamber board. He also chairs the Manufacturing & Industrial Sector Committee, which is a joint effort by The Chamber and the Greater Victoria Development Agency. Interested in participating in this committee? Email chamber@victoriachamber.ca or call (250) 383-7191. The BC Chamber of Commerce also welcomed the Vancouver Board of Trade as its newest member during the BC Chamber’s Annual General Meeting. The board of trade recognizes the chamber movement as a potent policy force in BC, and its addition will add another 4,000 businesses to the BC Chamber’s existing voice. This partnership is a meaningful step forward for business in BC, and will help strengthen the many provincial policies put forward by individual Chambers.

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The Chamber also hosted our Annual General Meeting in May, where City of Victoria Mayor Dean Fortin delivered a State of the City Address. Mayor Fortin focused on economic development and transportation, announcing Sage Baker as the city’s new Executive Director of Economic

Development. Baker will support the City’s downtown core area plan and harbour planning, while the City of Victoria will continue to work with the Greater Victoria Development Agency to focus on regional economic development efforts.

Election Results The BC Liberals took numerous pundits and pollsters by surprise by winning a majority government on election night despite the NDP’s lead in the polls. Congratulations to Christy Clark, who made history on May 14th as the first ever female Premier elected in BC. As part of our policy action plan (see page 6) The Chamber will be meeting with the appropriate Ministers in the coming months. Although the premier will continue to lead the province as Premier, she will first have to win the by-election set for Westside-Kelowna to gain a seat in the legislature. Clark plans to return the legislature to session in summer to pass the budget tabled in February. According to the final counts, Vancouver Island remained a predominantly NDP-represented region with a single Green (Oak Bay’s Andrew Weaver) and only two Liberal seats. May’s provincial election brought another low voter turnout of 52 percent, though 380,000 advance voters broke BC’s existing advance voting record. Following such a drastic difference between opinion polling and election results, it is unlikely that pre-election opinion polls will continue to be relied upon in the next election for either political or voting decisions.

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