THE PULSE OF THE LOCAL ECONOMY
INTERVIEW WITH SAANICH MAYOR FRANK LEONARD
BUSINESS MATTERS
YEAR OF THE DRAGON
MARCH 2012
Economic Anchors Away
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CONTENTS
Photo credit: Dylan Hoen
BUSINESSMATTERS
March 2012
Business Matters is a semi-monthly publication of the Greater Victoria Chamber of Commerce and a key business resource targeted to 2,000 business leaders in our community. The Greater Victoria Chamber of Commerce is a progressive, inclusive and dynamic community leader. It is a supportive resource for business people who wish to learn, grow and create a stronger business and a more robust and sustainable community while respecting people, planet and profit.
To advertise in Business Matters, contact us at: The Greater Victoria Chamber of Commerce #100 - 852 Fort St. Victoria, BC V8W 1H8 (250) 383-7191 chamber@victoriachamber.ca
Publication Mail Poste-Publications 40005319
5 In conversation with Frank Leonard Re-elected on a promise to respect the taxpayer, Mayor Leonard discusses what this means in practice.
10
Member News
12
Economic Anchors Away
16
The Year of the Dragon
20
Taking the Pulse of the Local Economy
21
New Members
17
Upcoming Events
26
Advocacy in Action
Keep up with what’s happening in the Chamber community. Here’s why the entire Greater Victoria region should be celebrating the awarding of the National Shipbuilding Procurement Strategy contract to Seaspan.
Why building a relationship with China is important for Greater Victoria’s economic development. The inaugural session of the Chamber’s new Economic Roundtables highlighted a number of challenges and opportunities for local businesses. Studies show that people prefer to do business with Chamber members. Check out who has recently made the decision to join us. Don’t miss out on all the opportunities to connect with fellow business people.
We bring important issues to the attention of leaders in a position to effect change. Find out what we are working on now.
hughes des igns for men & women
Business Resource Barely half of new businesses will survive their first five years according to Statistics Canada, a pretty grim statistic for an entrepreneur. Even so, 2011 was a record year for the launch of new enterprises. What makes the difference between business success and failure? What do successful entrepreneurs have that unsuccessful ones do not? This subject has been studied extensively by both private and public organizations. The consensus is that regardless of the industry, business failure is the result of either a lack of management skills, inadequate financial management or poor marketing.
f a s h i on s f o r a l l o cc a s io ns
With the majority of our members being small businesses, the Chamber takes the challenges faced by entrepreneurs very seriously. We understand you are trying to bring your service and product to the market in the best way you can. We know you are so busy working in your business that it is difficult to work on your business. Yet, in order to be successful, business owners need to acquire the required skills to navigate through the issues that cause the majority of businesses to fail. These skills need to be gained early in the game in order to best position businesses for success. That’s why the Chamber has launched a new program to support businesses in the early stages; Boot Camp for Small Business.
As studies have shown, financial management is a huge issue. Just getting a business off the ground can take more funding than anticipated. As they grow, businesspeople need to learn how to not only track their finances appropriately, but also how to analyze their financial health. For example, growing too quickly can cause haphazard cash flow. Sufficient revenues need to be in place to cover the expense of paying new staff well before they are hired, and to budget for equipment replacement as needed. With poor marketing as the third major reason businesses fail, any business strategy needs constant review to keep up with the ever-changing landscape. Businesses need to know how to effectively target their various audiences through traditional advertising, networking and an online presence. Whatever stage your business might be at, consider building your knowledge base, particularly in the areas of risk for most organizations. Knowledge is power, and the Chamber is here to provide resources to support your business success.
This two day intensive conference will help entrepreneurs learn about everything from legal, financial and insurance issues to business planning and marketing. Experts will present information on these and other topics, with many opportunities for discussion and learning from each other.
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Businesses at a variety of stages will benefit from this program. We are told over and over of the need for a business plan, yet may not understand the different types of plans and purposes for differing business needs. Getting advice in the early stage can help you write a plan that will focus your resources or help secure financing.
John Espley, Chair, Greater Victoria Chamber of Commerce Board of Directors
IN CONVERSATION WITH FRANK LEONARD Photo credit: Jennifer Callioux
“The Financial Plan review process for 2012 will no doubt be challenging for Council. While all of us want to be optimistic about our economy, we will need to be realistic in our budget meetings. Continuing the focus on infrastructure replacement will mean striking a balance between the need to continue increasing capital spending while keeping operating costs and service levels in check. I am confident Council will continue to make good fiscal choices in this difficult economic climate that reflect community priorities and the ability to pay.”
use policies and providing the infrastructure needed to ensure we have a healthy and vibrant economy, municipalities play a significant role in ensuring we have a positive business environment.
- Mayor Frank Leonard, 2012 Inaugural Address
So how do municipalities balance community priorities? What does respecting the taxpayer look like in practice? How do our region’s municipalities factor into the equation and what role do each of them play? The Chamber recently sat down with Mayor Frank Leonard from the District of Saanich to discuss these important questions.
As civic leaders, and in their role as stewards of our community, municipally elected politicians arguably have the strongest influence over our day-today lives. Overseeing operational and capital budgets, setting land
During the municipal election a major campaign plank for Mayor Frank Leonard and other successful incumbents for Saanich Council was the principle of “respect for the taxpayer”. Given the election results, this principle could be considered a mandate from voters that will be used to judge new and returning Councillors during their next term of office. Reinforcing its importance, in the inaugural address of the new Council, the Mayor reiterated the need to strike the right balance in ensuring that our community remains both affordable and sustainable from a financial perspective.
When you talk about “respect for the taxpayer” what do you mean by that and what are some of the factors that come into play? As a business owner and manager before entering public life, Mayor Leonard recognizes that the public sector has a role to play in building our community, and that private sector is what creates jobs and generates the economic development that sustains our quality of life. While in business he was always cognizant of the “sucking sound” of resources being shifted from the private sector and residents to the public purse, and has brought that perspective to his time in office. This means that sometimes there are hard choices that need to be made by the public sector so that hard decisions are not offloaded onto the residents and local businesses. In speaking with Mayor Leonard an old adage came to mind: “no one spends a dollar as wisely as the person who earned it” and that helping to keep money in residents’ pockets and allowing local businesses to reinvest and create jobs is probably the best way to ensure a vibrant and sustainable community.
BUSINESSMATTERS 5
“My father told me very early in my business career that you don’t have to say “yes” right away, that offers and requests will come around again and that there is value in making a decision after you have given it due thought.” Your election campaign was not the first time we have heard you talk about respect for the taxpayer. Why do you feel that message resonated with voters in this election cycle?
A personal pet peeve of the Mayor, he would also like to see the phrase “its only the price of a cup of coffee per day” stricken from people’s vocabulary as a way of justifying increases in spending or new programs delivered by government. If the concept/principle of one taxpayer were widely embraced in the region/province how would that change the way things look?
Given the challenging economic environment globally, nationally and locally over the past few years, affordability and fiscal prudence have become significant issues in the minds of residents throughout the region. During the municipal campaign Mayor Leonard heard these concerns “on the doorstep” from households all over Saanich. Ensuring that households, particularly those on fixed incomes, can keep up with rising costs was a concern he heard on a consistent basis and it stood to reason that people were increasingly focused on the municipality keeping tax increases as low as possible.
Extending the concept of “respect for the taxpayer” to the region and how things might look differently was an insightful and robust part of the discussion with Mayor Leonard. As a past Chair and current board member of the CRD, the Mayor is well aware of the challenges and nuances in governing a region of 13 municipalities. The Mayor highlighted a real need to look at the big picture where regional budgets and priorities are concerned, and to develop better ways for elected officials in the region to make their decisions in the context of all the other demands on local taxpayers. One example he sited was the timelines
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6 BUSINESSMATTERS
that exist for each municipality, the CRD, local school boards and local utilities/services to present their budgets. Often elected officials don’t have information on what others are doing with their budgets until after they are required to make their own budgetary decisions. Mayors and Councillors are then left to anecdotally piece together a fuller understanding of the demands on the public purse while they sit around committee tables, providing a less than perfect picture for them when trying to ensure that our community is affordable and financially sustainable. A requirement for all of these taxing bodies to coordinate their reporting and budgeting so that elected officials and the public can better understand the big picture, and fully understand all the demands being placed on them was seen as a step in the right direction by Mayor Leonard. A personal pet peeve of the Mayor, he would also like to see the phrase “its only the price of a cup of coffee per day” stricken from people’s vocabulary as a way of justifying increases in spending or new programs delivered by government. From his perspective, this mindset makes it all too easy to downplay the cumulative impact of these decisions on local households and businesses, and that this line of thinking quickly results in substantial cost increases to residents. Are there specific actions in the District of Saanich that you have taken that highlight the principle of one taxpayer?
The District of Saanich has been recognized for its budgeting processes and financial reporting on a number of occasions, garnering awards from national and international bodies for the financial information reported to residents. As Chair of the Municipal Finance Authority for British Columbia, Mayor Leonard has the benefit of seeing best practices in municipal finances from across the province and around the country. Taking these examples to heart, Saanich has made a great effort to ensure that the municipality’s long-term official community plan, it’s 4 year strategic plan and annual financial plan are aligned to maximize the benefit to residents and businesses. Because of this, Saanich pays a lot of attention to the infrastructure needs of the community and requires that any debt taken on to finance these assets be evenly spread out so that current and future residents enjoy the benefits and don’t receive any big surprises when tax notices hit their doorstep.
sector and the perspective he took when company auditors showed up on his doorstep every year. Instead of an inconvenience or distraction, he viewed them as important resources for improving his business. From his perspective, if better ways of doing things can be identified then that is a benefit to the municipality and local taxpayers. The Mayor also recognized that providing taxpayers with a level of comfort that municipalities are being reviewed was a good thing, and that a little tongue in cheek, (i.e. “if there is a “fear factor” that is installed by the process), might not be such a bad thing either”.
Who can/should take the most action to recognize there is only one taxpayer and what should they do? Given his time in public service and his interest in provincial affairs, Mayor Leonard has an impressive memory when it comes to the region’s development over the years and provided thoughtful insights on changes that would help reinforce respect for local taxpayers. One such example is the two different pieces of legislation that govern the regional districts versus local municipalities. As a by-product of provincial political history, many of the requirements put on local municipalities do not
In an effort to make water conservation easier for businesses, the CRD is proud to partner with the IIABC to offer certification courses to irrigation professionals
Another solution Saanich has developed is the integration of the service deliveries it offers on behalf of many of the region’s other municipalities. Whether it is police services on behalf of Oak Bay, fire dispatch on behalf of Colwood or planning services for Metchosin, Saanich’s “customer model” for shared services means that taxpayers around the region can benefit from the economies of scale and cost savings that can be generated.
“Infrastructure spending is a “generation-transfer” issue - when we invest in infrastructure we provide future generations with an asset rather than a liability. We are leading the province by eliminating our infrastructure deficit, so it is vital that our commitment to protecting future generations through prudent asset management continues.” What, if any, role do you think the Municipal Auditor General will play in recognizing there is only one taxpayer? As the author of the provincial policy to establish an Auditor General for Local Government, the Victoria Chamber was encouraged by Mayor Leonard’s support for developing this new office. In our conversation, the Mayor referred back to his time in the private
“Proper irrigation practices save water. It also does wonders for the environment and your bank account.” - Karen Hounsome, Certification Board of Irrigation Industry Association of BC
As a past president of the IIABC and a certified irrigation professional, I spend a lot of time working with businesses to help them save money. Businesses can save money by saving water - it’s as simple as that. With more than 40% of our region’s water use attributed to outdoor applications, proper irrigation practices are essential to reducing your operating costs. The first step is hiring a certified irrigation professional to assess your business‘ needs - this small investment can have a really big payoff for you, your business and our local environment. For more information on irrigation and water saving tips, visit www.crd.bc.ca/ici www.crd.bc.ca
BUSINESSMATTERS 7
apply to their regional district, resulting in distinct differences where accountability to local taxpayers is concerned. Under the provincial “Community Charter” municipalities are restricted in the amount of debt they can take on and are required to seek voter approval for amounts over a certain limit. The Johnston Street Bridge referendum is a recent example of these limits being put into practice. The CRD however, plays by a different set of rules. Governed by the “Local Government Act,” they don’t have the same legislated limits on the amount of debt that can be accumulated and aren’t required to directly ask for voters’ approval when making large capital decisions. While there are a few checks and balances that can help manage local priorities, as the region continues to grow this will continue to present new challenges, as many of the region’s biggest infrastructure projects are now being undertaken by the CRD. Hotly debated throughout the region, sewage treatment at just over $780 million is just one example of a significant infrastructure commitment that has the potential to impact residents and businesses alike for many years to come. Add on the proposed LRT project with a price tag of about $1 billion and you can see how ensuring we have a good
Photo Credit: Tourism Victoria
handle on our regional priorities and budgets will be crucial to the region’s financial sustainability. From Mayor Leonard’s perspective, strengthening these requirements would be a good step towards ensuring that taxpayers’ interests and voices remain front and center as we grow as a region.
For his service to the community and his willingness to discuss issues that are important to our members, the Chamber would like to thank Mayor Leonard for his contribution to this story.
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MEMBER NEWS Fifth Street Bar and Grill Sold
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Mike and Shellie Gudgeon have sold the popular 5th Street Bar and Grill to a group of local restaurateurs. The new owners will operate the business with few changes, keeping all of the 70 staff. The Gudgeons retain ownership of Il Terrazzo Restaurant, an equally popular local fixture. Shellie Gudgeon is also a newly elected Victoria City Councillor.
KOOL FM DJ Honoured Brittany King, host of the midday show on 107.3 KOOL FM has been selected as the Jim Waters Broadcaster of the Year recipient. She was selected as a result of her work on the radio show and her extensive involvement in the community. She will receive her award in March during Canadian Music Week in Toronto, a four day conference and festival celebrating the industry’s top professionals.
MD Esthetics Medical Laser & Skin Rejuvenation Centre News Penny Sopel has joined MD Esthetics Medical Laser & Skin Rejuvenation Centre as their new Director of Marketing. Penny previously owned PS Marketing, was the VP Sales & Marketing at Pacific Coastal Airlines, Director Sales & Marketing at Grayline West and VP Marketing at Oak Bay Marine Group.
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Helijet Celebrates 2-millionth Passenger Helijet International achieved an incredible business milestone: serving over two million passengers. Started in 1986 with a carefully conceived vision, a single helicopter and a handful of enthusiastic employees, Helijet launched Canada’s first scheduled helicopter service. From that single helicopter, flying eight times a day between downtown Vancouver and downtown Victoria, Helijet has grown into a dynamic publicly-traded company with operations in Richmond, Vancouver, Victoria, Prince Rupert and Haida Gwaii. Helijet’s fleet of 13 medium and large helicopters, as well as two medically-equipped Learjets, is maintained, flown and administered by a dedicated crew of over 100 employees.
MEMBER NEWS Chamber Members Honoured at Vancouver Island Business Excellence Awards Congratulations to the following Chamber members who were honoured with awards at the 12th annual Vancouver Island Business Excellence Awards. • • • • • • • •
Harbour Air - Business of the Year MD Esthetics Medical Laser & Skin Rejuvenation Centre - Small Business of the Year Cairnview Mechanical - Trades Company of the Year GIC Direct.Com - Insurance/ Financial Services Company of the Year ViVitro Labs - Professional Company of the Year Archipelago Marine Research Ltd. - Technology Business of the Year, The Inn at Laurel Point - Going Green Award Wizard of Paws Grooming Entrepreneur of the Year
Oak Bay Beach Hotel Announces Manager
FTS Technology Systems Adds to Management Team
Michelle Le Sage will be returning to Victoria to manage the Oak Bay Beach Hotel set to open in three months. Michelle was formerly the General Manager at the Best Western Westerly in Courtenay and prior to that was part of the management teams at the Chateau Victoria and Quality Resort Bayside.
Two long term employees of Victoriabased FTS Technology Systems have been promoted. Philip Bartlett was named Chief Technology Officer and Chris Barteau has been promoted to Sales Manager. The company also named Keith Campden the new Director of Engineering. Keith was formerly at Kongsberg Mesotech, Sierra Wireless and Cypress Solutions.
BUSINESSMATTERS 11
W hy the entire Greater Victoria region should be celebrating the awarding of the National Shipbuilding Procurement Strategy contract to Seaspan.
ECONOMIC ANCHORS AWAY The announcement that Seaspan was awarded the $8-billion contract for non-combat vessels under the National Shipbuilding Procurement Strategy (NSPS) has generated a great deal of excitement locally. There is good reason for this, as the contract will provide a major “shot in the arm” for Greater Victoria’s economy. Benefits will include direct spending as part of the contract, indirect spending by suppliers to Seaspan and spending in the region by employees of all businesses involved. As the workforce grows, there will be more consumers patronizing shops and restaurants, and contributing to the community.
Opportunities for our youth to find jobs in the region will grow and innovation will thrive. The nature of the project will allow for billions of dollars in ongoing stable economic development, with direct spending on goods and services as well as employment, and the generation of federal, provincial and municipal tax revenues. Seaspan was awarded the contract to build noncombat vessels, including support ships and an icebreaker, destined for use by the Coast Guard and the Royal Canadian Navy. Much of the actual construction of ships will take place in
Vancouver, with the finishing and sea trials to be based here in Victoria. Victoria will benefit from about 20% of the total work. The contract is expected to generate 4,000 jobs over the life of the project, 1,000 of those in Victoria. These jobs pay well, with many starting at $80,000 per year. These household-sustaining jobs are crucial in a region where housing costs in particular, are high. In the 70s and 80’s, 5,000 workers were employed in the shipbuilding industry. This has declined over the years for a variety of reasons, and
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currently sits at around 1,500 workers. In recent years, these workers have been employed almost exclusively by work on ship repairs and overhauls. With so little work over the past years, finding qualified people when needed has been a major challenge, as many workers moved to Alberta and changed industries. It’s been tough for the shipbuilding industry to compete with the wages and job security offered by the oil and gas industry. As our workforce ages, the industry has also faced losing valued resources as older workers retire. Now, the industry is poised to attract an entire new generation of workers. Unions for shipbuilding sector workers wisely supported the bid efforts for the NSPS contract, knowing it would mean employment for their members for decades. Some unions went so far as to send representatives to Ottawa during the selection process. With the work provided by the NSPS contract, BC will now need to attract workers back to the province. Our quality of life, considered the region’s economic “ace in the hole”, will certainly help. Jobs in Greater Victoria look very attractive when it’s 40 below in Alberta. With growth expected to return to past levels, there will be challenges finding skilled workers. The BC government is addressing the issue as part of their BC Jobs program. Following the awarding of the NSPS contract to Seaspan, the province announced the formation of the BC Shipbuilding and Repair Sector
Task Force to determine upcoming labour needs. The province will also support the development of an apprenticeship training program. This will help to train the workers needed to fill direct and
indirect jobs. Training for shipwrights and marine fitters has not been offered in BC for many years, and will be among the positions needed. Colleges are refining their training programs for the large number of welding, plumbing, mechanical and electrical positions which will be needed. The federal government provided support for training via Western Economic Diversification, with an investment of over $1 million to help BC’s Resource Training Organization construct a new marine training centre in Esquimalt. This spring, construction begins on the 4,000 square foot Industrial Marine Training and Applied Research Centre next to the Esquimalt Graving Dock. Funding for this centre from
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provincial and federal governments was augmented by contributions from industry partners, including Seaspan. As they ready their company for work under the NSPS contract, Seaspan launched a major recruitment drive to find the next generation of workers. Their website lists openings for a variety of roles in areas such as Training, Supply Chain Management, Safety, IT, Finance, Security and Operations. As infrastructure is completed and vessel construction begins, this recruiting drive will increase in intensity. In Victoria, Seaspan expects to increase their workforce from 750 to 1,000 this spring. Currently employing 65 apprentices, the company will need 100 in place by the end of 2012. According to a study conducted in May 2011, the impact of Seaspan’s activities in shipbuilding and ship repair operations is $125.5-million. These operations currently generate employment of 1,730 full-time equivalents, contribute $17.9-million annually to federal government revenues and $11.8-millon to provincial and municipal government revenues. The study showed that the NSPS contract will see a dramatic increase in these numbers. The impact of Seaspan’s operations will more than
double by 2013 to $283-million, growing to nearly $700-million within the next decade. All levels of government will benefit from a leap in taxes paid, and as previously discussed, jobs will increase to 4,000 by 2013 and could peak at over 8,000 within a decade.
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With the contract awarded, the next step for Seaspan was to negotiate an umbrella agreement to establish the framework for developing each contract under the NSPS non combat program. That umbrella agreement is now in place and negotiations have begun on individual contracts, the first one being $150-million for coast guard fisheries science vessels. Seaspan will now begin work on vessel design, and hopes to cut steel for the first vessel in 2013. At the same time, Seaspan is investing $150-million in infrastructure in advance of actually starting work on the ships. This infrastructure investment in itself will create jobs and economic benefits, which will ripple through the entire community, as evidenced by Point Hope Shipyards applying to expand their facility in anticipation of new business. Our community will benefit in still more ways. Under the umbrella agreement, Seaspan has agreed to spend 0.5% of each contract’s value on one of three areas: human resources development, technology development and industrial development. This is part of Seaspan’s obligation as outlined in the bid process to support the greater marine shipbuilding industry. With this industry being a major pillar in the Greater Victoria region, new investment is great news. The life of the project will see growth in jobs, positive economic impact and the development of new technologies, all making this a huge win for the community on all fronts.
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Icurrently n the Chinese calendar, we are enjoying the Year of the
Dragon. The dragon is a symbol known as being auspicious, powerful and dynamic, with the ability to adapt with courage to challenges. These strengths are echoed by China’s ability to adapt to global economic influences. As one of the few economies currently experiencing a healthy growth rate, building connections with China is a smart strategy.
The Year of the Dragon The United States remains Canada’s number one trading partner, yet considering the challenges the American economy continues to face, strengthening ties with the Asian superpower is wise. All levels of government recognize the need to build relationships and have taken steps to do so. Prime Minister Stephen Harper and BC Premier Christy Clark both recently undertook missions to China. Such missions have proven to have immediate results in terms of reducing barriers to trade as new agreements are signed. Relationships are formed and foundations laid for ongoing discussions to improve ease of trade and to invite new investment in Canada. Greater Victoria is well positioned to take advantage of the foundations laid by the federal and provincial governments. Since 1980, the city has had a twin city agreement with the Chinese City of Suzhou, and Friendship City Agreements with the cities of Nanning and Changsha. The goal of these agreements is to create friendship and understanding between communities and to lay a foundation of goodwill and exchange for future generations.
The region’s educational institutions gain from strengthened relationships with China in a number of ways. As a result of a 2010 City of Victoria China Trade Mission, a partnership between the University of Victoria and Hunan University in China was established, and a new MBA Executive Program for Changsha students at UVic is already underway. Royal Roads University’s Chinese alumni number 5,000 and Camosun College is exploring new international partnerships.
sales territory into China to take advantage of the huge market and increasing demand for western products, the GVDA can also help you build relationships with the Chinese business community. Check out www.gvda.ca for more information on how we can help you connect with this growing economy.
The GVDA takes a leading role with regional stakeholders on trade missions and meets regularly with inbound delegations. Our trade missions showcase Greater Victoria as one of the world’s most livable cities with opportunities in our local economy. Inbound delegations have the opportunity to meet with local business leaders and to tour sites such as local technology parks and educational institutions. For the region’s businesses, understanding the potential for working with China is crucial. If you are seeking new foreign investment for your initiative, the GVDA can help connect you with resources. If you are looking at expanding your
Sasha Angus, Economic Development Officer, Greater Victoria Development Agency
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MARCH & APRIL EVENTS Thursday, March 8, 2012 Prodigy Group March Mingle 5:00pm – 7:00pm Hosted by: TBA Members & their guests only
It’s time to celebrate: National Co-op Week is March 19 - 23
Tuesday, March 13, 2012 Six for Breakfast
Thursday, March 15, 2012 Business Mixer (Presented with Tourism Victoria)
5:00pm – 7:00pm Hosted by: Swans Suite Hotel & Brewpub, 506 Pandora Av. Members & their guests only
7:30am – 9:00am Members only please
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MARCH & APRIL EVENTS Wednesday, March 21, 2012 Speed Networking 5:00pm – 7:30pm Sponsored by: Legacy Art Gallery & Truffles Catering
Thursday, April 12, 2012 Prodigy Group April Mingle 5:00pm – 7:00pm Hosted by: TBD Members & their guests only
Thursday, April 19, 2012 April Marketplace Mixer
4:30pm – 7:00pm Title Sponsor: Times Colonist
Thursday, March 29 & Friday, March 30, 2012 Boot Camp for Small Business 8:30am – 4:30pm Sponsored by: KPMG
Saturday, April 21, 2012 Prodigy Group Amazing Race
11:00am – 5:00pm Hosted by: Club 9ONE9, Strathcona Hotel, 919 Douglas St.
Friday, April 27, 2012 Greater Victoria Business Awards Tuesday, April 11, 2012 Six for Lunch 12:00pm – 1:30 pm Members only please
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6:00pm – 10:00pm Hosted by: Westin Bear Mountain Golf Resort & Spa, 1999 Country Club Way
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Economic Roundtables Taking the Pulse of the Local Economy In an effort to provide our members with a better understanding of the nuances of our local economy, the Chamber recently held its first Economic Roundtable with local businesses and economic stakeholders. The group talked about what is happening in our region’s economy and shared insights into industry challenges and opportunities. Included were businesses in the retail, restaurant, accommodation and professional services sectors as well as a number of other large employers. Conversation at the roundtable centered on the steps local businesses are taking to continue growing in challenging times, and how they are positioning themselves to take advantage of better times to come. Restaurant and Hospitality After experiencing a significant slow down in business over the past year and the impact of changed impaired driving rules, signs are pointing to an upturn in business, as people adapt to the new practices and are spending money going out again. The past
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summer a number of local restaurants signaled an upturn, and new properties like the Smoken Bones location in the Hudson Building, and other recently opened or announced locations, were all seen as a signal that consumer spending is starting to rebound. Retail Sector After experiencing a down year in 2010, 2011 figures point to a modest 1.9% to 2.5% increase over the past year. While a small increase in business is welcome, “any increases were definitely earned” and retailers who were successful in drawing new business spent particular attention to their community involvement, solidifying their relationships with shoppers who valued shopping locally. Another interesting insight shared was that profits increased due to better margins as customers shifted their focus to higher quality products in an effort to make their purchases last longer. These efforts in conjunction with a strong focus on cost containment were seen as the winning formula for local retailers over the past year and into 2012. Public Sector Institutions The region is fortunate to have a number of large public sector institutions that contribute to the vibrancy of our local economy, but in current economic times even these organizations are feeling the pinch and are working hard to address their own resource challenges. Financial pressures have put a new emphasis on partnerships and finding efficiencies wherever possible. Striking a balance between near term pressures and planning for the future was seen as a significant problem. Many of our largest employers are challenged by finding the skilled labour they need, and the aging workforce demographic and regional housing costs were seen as issues making the problem more acute. Drawing new talent and partnerships from outside the region are seen as critical to future success. Hotel Sector The region’s hotels have had their share of challenges over the past few years, with tourist volumes softening and new properties and changes in technology forcing a refinement of value propositions. Again, demographic changes were highlighted in changing travel patterns
(decreased tour bus business) as well as the impact of the Internet, as people become more rate conscious. These factors have contributed to change to their seasonality and a “flattening of the pyramid” for many properties, which used to see higher peak season rates offset lower shoulder season rates. Like their retail counterparts, a strong emphasis on personalized service, empowering staff to help build customer relationships and a sharp eye on expenses was key in moving towards a stronger 2012. Professional Services While fortunate to have a large public sector presence in the region, many service firms have also had to adapt as budgets at the federal and provincial levels have been trimmed. IT services were highlighted as a sector that was most impacted over the past two years, with a number of longstanding companies closing their doors or cutting back significantly. These firms have entered new markets and have been aggressive in employing new technologies in order to find and serve new clients from outside the region. Overall, the outlook for 2012 was positive with most industry sectors seeing an uptick in business on the horizon. The challenges presented by global economic conditions have made all companies examine how they do business and the sentiment amongst all was that “the days of coasting are over.” In response, the Chamber is working hard to ensure that our members can connect with the resources they need to continue growing their businesses. Be sure to check out the new services and benefits the Chamber is rolling out in 2012 to help our members build for the future.
AdComply Service Inc. 250.590.4252 kevin.w@adcomply.com www.AdComply.com Ally & Dennis Guevin- DFH Real Estate LTD 250.477.7291 ally@dfh.ca www.realestatetouchdowns.com Leka At Leka, which means to play, we provide you with functional clothing, and a fun shopping experience! Clothing, accessories, Scandinavian design, and more! 250.590.4486 aase@hemma.ca www.lekadesign.com
Passion and Performance Offering over twenty-two different dance and fitness classes plus a variety of workshops, P&P is Victoria’s number one adult dance facility! 250.889.3435 rachel@passionandperformance.com www.passionandperformance.com
LT Designs 250.483.7307 lintay@webpositioner.org Nco Cost Reduction Reduce your overhead expenses! All work is done behind the scenes. No Behavioural Change. Commissions based on a percentage of savings. 250.885.7147 joe@ncocostreduction.com www.ncocostreduction.com
NEW MEMBERS
Kingfisher Oceanside Resort & Spa Located in the beautiful Comox Valley on Vancouver Island, the Kingfisher features spectacular ocean views, beachfront suites, a world class spa and creative west-coast cuisine. 1.250.792.2458 sean@kingfisherspa.com www.kingfisherspa.com
Satin Moon Quilted Garden Fabrics, notions, handmade quilts and fabulous one-of-a-kind gifts. Where you will always receive exceptional service. 250.383.4023 shop@satin-moon.com www.satin-moon.com
TD Canada Trust
It’s our business to understand and help build your business We offer businesses a range of innovative, specialized products and services. Our specially trained and dedicated Small Business Advisors are committed to helping you by providing: • Insightful advice and innovative financial solutions • Flexible products and services • Branches open longer* to suit your busy schedule
Contact us today to discover how we can make your business banking easier. Bruce Read Area Manager, Business Banking 1080 Douglas St. Victoria 250-507-1067 bruce.read@td.com
Technology Guys IT Solutions Inc. 250.999.8448 info@technologyguys.ca www.technologyguys.ca Victoria Bead Town Designs We specialize in crystals, semi-precious stones, hard-to-find beads and beading classes. Open 7 days a week with new stock weekly! 250.590.7690 pacificmarina@shaw.ca
Banking can be this comfortable *On average versus any other Canadian Bank. Individual branch hours may vary. ® / The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary, in Canada and/or other countries.
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NEW MEMBERS Coast Capital Savings Canada’s second largest credit union with total assets under administration of $12.3 billion, more than 454,000 members and 51 branches in the Metro Vancouver, Fraser Valley and Vancouver Island regions of BC.
Coast Capital Savings - Head Office 1.888.517.7000 tracy.redies@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Admirals Walk 250.483.7000 angela.mcrae@coastcapitalsavings. com www.coastcapitalsavings.com Coast Capital Savings - Bay Centre 250.483.7000 robert.wicks@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Broadmead 250.483.7000 randy.young@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Central Saanich 250.483.7000 ken.logan@coastcapitalsavings.com www.coastcapitalsavings.com
Coast Capital Savings - Colwood 250.483.7000 rob.lervold@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Oak Bay 250.483.7000 christine.stern@coastcapitalsavings. com www.coastcapitalsavings.com Coast Capital Savings - Shelbourne 250.483.7000 sheena.degroot@coastcapitalsavings. com www.coastcapitalsavings.com Coast Capital Savings - Sidney 250.483.7000 val.cuvelier@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Sooke 250.483.7000 joan.johnson@coastcapitalsavings.com www.coastcapitalsavings.com Coast Capital Savings - Tillicum 250.483.7000 heather.herr@coastcapitalsavings.com www.coastcapitalsavings.com
Coast Capital Savings - Westshore 250.483.7000 hollie.coulter@coastcapitalsavings.com www.coastcapitalsavings.com
RAYN Properties Ltd. Rayn Properties Ltd builds exceptional custom homes designed specifically for each discerning client. We are also a Built Green Certified Builder. 250.661.0465 rov@raynproperties.com www.raynproperties.com
Pedder Bay RV Resort & Marina Full service RV resort and marina offering moorage, camping, retail, boat rentals and food service to local & visiting customers. 250.478.1771 martin_paish@obmg.com www.pedderbay.com
We’ve helped a lot of people stand out. How can we help you? trapeze.ca
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Costa Verde Contracting A well managed team of strong, hard working labourers, with Professional Landscapers/Gardeners and Journeyman Carpenters. Servicing Residential and Commercial clients. Leave the heavy lifting to us. 250.514.8391 costaverde@shaw.ca www.costa-verde.ca
NEW MEMBERS
ViSalus Visalus Sciences is the fastest growing Health Transformation platform in North America, and the creator of the one and only “90 Day Body By Vi Challenge” 250.380.5051 drkcdd@shaw.ca www.drmom.bodybyvi.com
Victoria Premium Automobiles Ltd. Victoria Premium Automobiles specializes in previously owned vehicles including elite brands like Maserati, Lotus, and Ferrari. Each vehicle is meticulously inspected and must pass rigorous vetting standards, including ICBC’s vehicle claims history and CarProof. 250.380.0581 victoriapremiumauto@shaw.ca www.victoriapremiumauto.com
Bosley’s Pet Food Plus Downtown Victoria’s largest pet food and supply store, specializing in dogs, cats and small animals. We feature the best names in food, treats and accessories. 250.590.4745 yates@bosleys.com www.bosleys.com
Vshoen Boutique 250.590.7463 regan@vshoen.com www.vshoen.com
Jess & Co., CGA A forward-thinking, young accounting firm dedicated to environmental sustainability and excellent customer service. 250.686.2627 margherita@jessandco.ca www.jessandco.ca
Arbutus Inn The Arbutus Inn offers 52 renovated N/S guest rooms. New beds, flat screens, free Wi-Fi, free parking, air conditioning, mini fridge, microwaves and coffee/tea in each room. 250.386.1000 manager@arbutusinn.ca www.arbutusinn.ca
Jacobs Scott Ltd. Jacobs Scott is an international executive search consultancy that sources talent for clients in all disciplines and adds value through candidate assessment and cultural alignment. 250.413.3140 mail@jacobsscott.com www.jacobsscott.com
Oceanside Computer Coach Oceanside Computer Coach provides one-on-one training, mentoring, support and advice in all aspects of home computer use, building confidence and skill for the computer user. 250.588.5531 oceansidecomputercoach@gmail.com www.oceanside-computer-coach.ca
Stewart College of Languages Stewart College is an independent Canadian owned language school offering a wide range of English as a second language programs and short part-time courses in other languages. 250.388.7774 languages@stewartcollege.com www.stewartcollege.com
Cairnview Mechanical Trustworthy, values based company that has successfully delivered full scope mechanical systems. We provide service, installation and renovation on all types of residential and commercial plumbing and heating. 250.385.8439 stephanie@cairnview.com www.cairnview.com Monster Signs & Designs Inc. 250.590.5895 gary@monster-signs.ca www.monster-signs.ca
Buddies Natural Pet Food Ltd. Specializing in human grade raw dog and cat food, processed in a food safe plant. 3 Vancouver Island locations with 13 satellite stores. 250.652.2411 buddiesnaturalpetfood@shaw.ca www.buddiesnaturalpetfood.ca
QUEEN VICTORIA HOTEL & SUITES
◆ Located steps from the Inner Harbour
and Beacon Hill Park ◆ Standard, One and Two Bedroom
Suites, Spa Suites, and Penthouse Suites - All with Balconies ◆ Samuel’s by the Park Restaurant ◆ Complimentary Local Calls, Wireless Internet, and Business Centre ◆ Meeting Room (up to 45 people) ◆ Complimentary Downtown Shuttle Service ◆ Indoor Pool, Jacuzzi, Sauna and Fitness Centre 655 Douglas Street Victoria BC V8V 2P9 1-800-663-7007 Tel 250-386-1312 Fax 250-381-4312 www.qvhotel.com
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NEW MEMBERS Bows and Arrows Coffee Roasters Excellent seasonal coffees, transparently sourced. We believe our job as a craft coffee roaster is to pass on to you the best coffee we can find, roasted perfectly. 778.678.1175 leesha@bowsandarrowscoffee.com www.bowsandarrowscoffee.com
Geazone Eco-Courier Delivering packages of all sorts and sizes. Offering Victoria a zero omissions delivery service. Partnering with the community and businesses, small or large to deliver their goods. 250.590.7996 amitchell@geazone.ca www.geazone.ca AVW-TELAV Audio Visual Solutions AVW-TELAV supports the power of face-to-face marketing by providing full-service audio visual rental resources for corporate events, exhibit programs, trade shows and conventions 250.385.3458 mike.thomas@sharpsav.com www.avwtelav.com
All Organized Storage Custom closets and retail organizing accessories and tools for kitchen, bath, bedroom and garage. 250.590.6328 janet.young@shaw.ca www.allorganizedstorage.ca
Synergy Synergy is a team of professional consultants providing cost-effective sustainability solutions for business. We combine the services, products and expertise to create a one-stop shop for our clients. 250.686.7861 chantal@synergyenterprises.ca www.synergyenterprises.ca
Weedmark Design Cabinetry 250.812.2006 weedmarkdesign@shawbiz.ca www.weedmarkdesign.com
Institute of Corporate Directors The Institute of Corporate Directors is a not-for-profit, memberbased association promoting the effectiveness of Canadian Directors and Boards. 416.593.7741 rburkett@icd.ca www.icd.ca Procura Procura is the software vendor of choice for home, community and care organizations across North America and Australia. Our customers range from small start up to multi-size. 250.419.6428 cqueton@goprocura.com www.goprocura.com
ACE Courier ACE Courier Services Ltd. transports both personal and professional freight throughout BC and Alberta and has several daily delivery routes throughout Vancouver Island. 250.475.2022 ray@acecourier.bc.ca www.acecourier.bc.ca Fairfield Gonzales Community Association 250.382.4604 executivedirector@fairfieldcommunity. ca www.fairfieldcommunity.ca
Atlas Products Our cost-effective e-business solutions enable and empower our clients in the Healthcare, Retail and Information Security Sectors. We provide innovative Electronic Data Interchange (EDI) solutions. 250.882.1763 warren.keane@atlasproducts.com www.atlasproducts.com
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NEW MEMBERS Urge Studios Pacific 100% custom tattoo studio also featuring body piercing and newskin laser tattoo removal. 250.380.2989 urges@shaw.ca www.urgetattoos.com
Canada’s Temperance Foundation A registered Canadian charity with the mission of educating the citizens of Victoria on the benefits of temperance, defined as habitual moderation or restraint in the use of alcohol and drugs. 778.440.1074 milescraig@shaw.ca www.canadastemperancefoundation. org
Muzmo Inc. Technical communications, specialist in Qnet standards. 778.440.3177 muzmo@me.com The London Chef The London Chef is a dynamic new business on Fort Street. An interactive cooking school with a catering kitchen, cafe and pantry. 250.590.1865 micayla@thelondonchef.com www.thelondonchef.com
Ingrid Weighton’s Driver Education Ltd. Successful driving through successful coaching. Defensive driving courses, Post-Collision driving rehabilitation, Special attention for fearful drivers. 250.388.6638 weighton.ingrid@gmail.com
Nest and Cradle Boutique Inc. Nest & Cradle is a boutique with unique and lovely things for you and your lifestyle. 250.384.6378 quinn@mynestandcradle.com www.mynestandcradle.com H & H Flooring Your complete flooring solution. Full service, sales, instal, 1 year warranty on workmanship. 250.474.3644 glen@hhflooring.ca Triangle RV Recreational vehicle sales on Vancouver Island since 1956. Offering parts and service information as well as new and used models. 250.656.1122 sylvia@trianglerv.com www.trianglerv.com Smoken Bones Cookshack Ltd. Smoken Bones Cookshack is the premiere destination for barbeque on Vancouver Island. 250.391.6328 ken@smokenbones.ca www.smokenbones.ca
Victoria Wellness Professionals Ltd. Private fitness & wellness studio that specializes in strength training, cardiovascular training and customized weight loss programs. 250.382.2355 victoriawellness@telus.net www.victoriawellness.com
Chamber members celebrate the new Chamber brand at the Member Breakfast on February 21, 2012
iscu.com
We’re excited to welcome Travis Koivula to your team of trusted financial advisors. With over seven years’ experience as a successful investment advisor, Travis graduated in the top 1% of his Certified Financial Planning class and is a Canadian Investment Manager, Fellow of the Canadian Securities Institute and Life Licensed Agent. He is also one of the few Chartered Strategic Wealth Professionals on Vancouver Island.
Travis serves our Brentwood Bay, Mayfair, Douglas & Broughton and WestShore locations. Make an appointment with him today: call 250-386-4003 or email TKoivula@iscu.com
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ADVOCACY IN ACTION The Victoria Chamber works to have a constructive influence on public policy on a variety of issues that support our members and a healthy, free enterprise system. In regular meetings with MLAs, MPs and Ministers, the Chamber lobbies government, and in recent months, has been particularly successful in having our policies adopted as government legislation.
Victoria Chamber Policy Helps Set National Business Priorities
as well as addressing other barriers to Canada’s global competitiveness. The Victoria Chamber continues to play an active role in developing policy and advocating to all levels of government in contribution to this effort. To view the Canadian Chamber report visit www.chambertop10.ca
Stakeholders Meet With Federal Minister of National Revenue
The Chamber welcomed the release of the “Top 10 Barriers to Competitiveness” report by the Canadian Chamber of Commerce. Active in provincial and national policy development, the Victoria Chamber’s work on municipal infrastructure was highlighted in the report as a top priority for the country.
Chamber Board members and stakeholders met with the Honourable Gail Shea, Minister of National Revenue for a working lunch as part of a series of round tables the Minister held across the country. The Minister noted that the government is committed to returning to a balanced budget by 2015 and recognizes that requires tough decisions. These round tables help her understand the areas requiring a crucial focus of resources.
The Canadian Chamber’s 10-point plan to remove barriers to business competitiveness includes proposed measures to slash red tape, to improve municipal infrastructure and to address a national shortage of venture capital,
The group raised numerous concerns which were specific to the region. The Minister was interested to learn of the specific challenges around workforce housing and the impact this has on our ability to attract skilled
workers to the region. The transition from HST to a PST/GST system adds further strain to the housing sector, and establishing transitional rules would help. Also discussed were healthcare and transportation, and the need for an integrated innovative approach to solutions.
Office of the Auditor General for Local Government Moving Forward
The Chamber applauds the provincial government for proceeding with legislation to form the Office of the Auditor General for Local Government (AGLG),and is pleased to see plans moving forward. Premier Clark is expected to create the local auditor general position this spring with the passing of the Auditor General for Local Government Act. The auditor will oversee performance and financial issues for most municipal, district and regional governments. The AGLG would report through the Audit Council, comprised of at least five individuals with relevant professional expertise in accounting, auditing, local and regional governance, or provincial governance. Audit Council members would be appointed by the Province for terms of up to three years. The provincial government has posted positions to create a five member Audit Council. The AGLG office will be based in Surrey and is expected to have an annual budget of about $2.6 million.
Chamber Meets with New BC Ferries CEO
Soon after taking on his new role, Michael Corrigan, CEO of BC Ferries, met with Chamber representatives. This constructive meeting provided an opportunity to discuss the findings of the recently released Ferry Commissioner’s report on BC Ferries. Chamber representatives expressed particular concern about the lack of consultation with communities served by the major routes both during the Commissioner’s study and on an ongoing basis. While small communities have ferry advisory committees there currently are no standing councils for the major routes. The Chamber will be working with BC Ferries, the Commissioner and regional stakeholders to further this dialogue and help address our members’ concerns.
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Your Community.
Your
WE BUILD STRONG KIDS, STRONG FAMILIES AND STRONG COMMUNITIES YMCA-YWCA Greater Victoria • 851 Broughton Street, Victoria • Ph: 250-386-7511 • www.victoriay.com
CELEBRATE
Greater Victoria Business Awards 2012
Friday, April 27, 2012 6:00 p.m. Reception 7:00 p.m. Dinner Westin Bear Mountain Golf Resort & Spa Business Leadership Bee-Clean Building Maintenance Richmond Property Group Ltd.
Innovation Synergy Enterprises VicPD
New Business Nurse Next Door - Esquimalt & Western Communities The London Chef
Employer of the Year Tourism Victoria UNIT4 Business Software
Business of the Year (1-10 Employees) Lûxe Home Interiors Sector Learning Solutions Business of the Year (11-25 Employees) Cairnview Mechanical Ltd. Smart Dolphins IT Solutions Inc. Business of the Year (26-75 Employees) CHEK News Root Cellar Village Green Grocer Ltd. Business of the Year (76+ Employees) Harbour Air Ltd. Connect Hearing
COURIER, FREIGHT & LOGISTICS
Outstanding Customer Service Bath Fitter Pets West Ltd.
Sustainable Business Practice Heritage Office Furnishings Victoria Ltd. Monk Office Business Person of the Year Shelagh Rinald, Rinald Tax Advisory Inc. Deirdre Campbell, Tartan Group Young Entreprenuer Richard Van Leeuwen, Academy of Learning Rachel Paish, Passion and Performance Employee of the Year Rowena Hendriks, Carlton House of Oak Bay Amanda Broad, City Green Solutions Society
Venue Sponsor
Governors’ Lifetime Achievement Award Winner
Mr. Terry Farmer, Founder & Chairman, Accent Inns JOIN US AT THE AWARDS GALA! www.victoriachamber.ca