*BRITAIN’S NO1 MAKE-UP MAG*
www.maccosmetics.co.uk
JUNE 2012
VIVA GLAM Cocktails
An interview with BETH DITTO CASUAL COLOUR! Look ‘Hot to Trot’ in mere seconds with these new Lip and Cheek Colour Pots.
EDITORIAL LOOKS… Winners are Announced
MACITUDE June 2012
www.maccosmetics.co.uk
Win the cover look... Make-up Recreate Val Garland’s awesome look the Beth Ditto collection From M.A.C
Products used...
ON THE COVER Photography by Miles Aldridge Make-up Val Garland Model Beth Ditto
Prep & Prime Skin Mineralize SPF 15 Foundation Mineralize concealer Polka Dots: ‘Beth or Glory’, ‘Drag, Strip’ and ‘Little Miss Moffet’ Shade and Smoke Shadow/Liners Clear Browset Point Black liquid last Zoom Fast Black Lash No. 7 Lashes Lip Conditioner, Embrace me lip pencil & Dear Diary Pro Longwear lipcreme
COLLECTION LAUNCHES APRIL 2012
1.
Casual Colour
2.
Beth Ditto
3.
Extended Play Lash
HOW TO ENTER This month incentive(s) will be run during the course of the month. Further details to follow. TERMS AND CONDITIONS APPLY.
Please ensure you are still trying to sell through on last months stock as it can no longer go back to Kites Croft.
VIVA GLAM Cocktails With a quintessentially British ‘shaken not stirred’ attitude…
What products and techniques do you combine with your VIVA GLAM lipsticks to create delicious new colours, textures and effects?
Casual Colour How is our success with the sales of Fashion Sets going to help us with this collection? What ingredient provides extra skin conditioning benefits?
COLLECTION
The focus of this challenge is to use your creative thinking skills to create 3 different looks with the same shade of casual colour. This is going to help you educate your Customers on the versatility of the products/shades.
Read through your ‘in store learning’ (A hand out has been provided). You have 5 minutes to complete the section at the bottom of the page. Complete the challenge in store.
EXCERCISE
Longwearing (8hrs), crease-resistant, colour true & waterproof
Longwearing (8hrs), crease-resistant, colour true & waterproof
Large Crayon provides maximum coverage and a smooth application
Creamy, buildable formula that can be blended out for a wash of colour.
SHADOW LINER
Longwearing (8hrs). Smooth Application and can be blended immediately but then sets.
Transfer-resistant, non smudging, non-settling, water resistant and SAFE TO USE ON THE WATERLINE
Intense, opaque coverage with a smooth, creamy texture.
PRODUCT FOCUS
Powder to the People An ultra-fine pressed powder with low to medium buildable coverage and a satin finish. Micronized pigments provide a silky texture that is lightweight, velvety and comfortable. It is easy to blend and adheres to the skin for a smooth, even application. Can be used on cheeks and eyes.
AN INTERVIEW WITH BETH An insight into Beth Ditto, her love of make-up and colours and her collaboration with M.A.C
Can you tell us some of your experience with cosmetics? By the time I was in high school, all of my friends asked me to do their makeup for prom, and makeup is a big part of who I am. I love that it has the potential to transform a person; you can become a clown or a princess. Makeup offers someone the unique freedom to become someone else for the day, 10 minutes or the rest of their life. It is something that you can hide behind, but also something that can give you confidence. That’s why I love makeup so much!! Do you have a beauty icon? Peggy Moffitt and Grace Jones are definitely my ultimate beauty icons. Their looks are timeless. They can constantly transform themselves without losing their own identities. To this day, their signature looks are still very relevant. How would you describe your look? My look is “put together.” I am not really into high glam, because I am not that… ambitious, but I am really into makeup. I always have my eye liner on, my hair done, and a nice pair of black flats. What is the correlation between your music and makeup? I am a child of the 80s. When I was about five years old, MTV was made illegal in my hometown, so it felt like I was stuck on a deserted island with both Cyndi Lauper and Boy George’s music. They didn’t want you to pay attention only to their music or makeup – they wanted you to pay attention to both! I am obsessed with their
music and also the looks they cultivated that ultimately defined the decade. So, for me, there is always a very strong correlation between music and makeup. Where does your instinct for colours come from? I’m passionate about colour. My best friend and I sit and look at Pantone books for fun. We’ll be like, “Oh my God, Pantone 93 is amazing!” That’s the kind of stuff I do – it’s inspiring, I’ve always loved colour. Maybe it has something to do with the Wizard of Oz. I remember that being the most amazing moment ever, when the colour comes in. Do you have a favourite product in the collection? MAC Liquidlast Liner – I can’t live without it! A close second is the Shade & Smoke Shadow/Liner with dual colours, I really love versatility in makeup, it’s my favourite thing. I hardly ever use a product in the way it’s meant to be used. What was the inspiration for the colours in the collection? Is there a theme? Being able to combine the colours, and the ability to look good on girls of all skin tones and types. From the darkest skin to the palest skin and everyone in between! What was the inspiration for the shoot? Polka dots. A lot of off the cuff things are going on in the shot – the cranberry bob was important to me. I was having dreams about cranberries at the time. The Makeup Artist also had the idea of using a potato to create polka dots on my body – so potatoes! It’s a combination of Peggy Moffitt and Priscilla Presley!
*BRITAIN’S NO1 MAKE-UP MAG*
www.maccosmetics.co.uk
JUNE 2012
VIVA GLAM Be Bold Be Beautiful BE SAFE
CASUAL COLOUR!
THIS MONTH WE SAYGOODBYE TO THE BEAUTIFUL
VICTORIA PARKER!
Look ‘Hot to Trot’ in mere seconds with these new Lip and Cheek Colour Pots.
AND THE WINNER IS… LAURA COTTERILL M.A.C’s Nives celebrates her B’Day In Style....
*BRITAIN’S NO1 MAKE-UP MAG*
www.maccosmetics.co.uk
JUNE 2012
VIVA GLAM Be Bold Be Beautiful BE SAFE
CASUAL COLOUR! Look ‘Hot to Trot’ in mere seconds with these new Lip and Cheek Colour Pots.
THIS MONTH WE SAYGOODBYE TO THE BEAUTIFUL
VICTORIA PARKER!
AND THE WINNER IS… TASMETA MISTRY M.A.C’s Nives celebrates her B’Day In Style...
PRODUCT FOCUS
NOW YOU – AND YOUR LASHES – CAN PARTY ALL NIGHT WITH NEW EXTENDED PLAY LASH. A CURLING, LIFTING, DEFINING, VOLUMIZING MASCARA THAT’S SO LIGHTWEIGHT…FLIPS UP ANY DOWNWARD TILTING LASHES, STRETCHES THEIR VOLUME AND DEFINES THEM IN A CHIC SHADE OF ENDLESS BLACK. 16 HOURS OF WEAR! DESPITE ITS STYLE AND DOUBLE TENACITY, REMOVAL IS SWIFT AND EASY: A 20-SECOND SOAK WITH WARM WATER AND A GENTLE WIPE IS ALL THAT’S REQUIRED.
BESTOF
NOW YOU – AND YOUR LASHES – CAN PARTY ALL NIGHT WITH NEW EXTENDED PLAY LASH. A CURLING, LIFTING, DEFINING, VOLUMIZING MASCARA THAT’S SO LIGHTWEIGHT…FLIPS UP ANY DOWNWARD TILTING LASHES, STRETCHES THEIR VOLUME AND DEFINES THEM IN A CHIC SHADE OF ENDLESS BLACK. 16 HOURS OF WEAR! DESPITE ITS STYLE AND DOUBLE TENACITY, £14.00REMOVAL IS SWIFT AND EASY: A 20-SECOND SOAK WITH WARM WATER AND A GENTLE WIPE IS ALL THAT’S REQUIRED.
BRITISH