qoqa graphic standard
qoqa [koh-kuh] verb 1. zulu translation of english word “gather�; 2. to bring together or assemble from various places, sources, or people;
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table of contents mission statement.......................5 graphic standard.........................6 business system.........................12 marketing.................................14
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mission statement qoqa is chocolate reimagined. using the purest of ingredients, each bite will give you texture, aromatics, and a slight kick of heat- all while delivering the rich flavor of milk chocolate we all know and love. qoqa’s crunch comes from the locust: a close cousin of the grasshopper. the swarming nature of the insect inspired our name (zulu for “gather”) and the spice pays tribute to locusts’ prime location: south africa. qoqa chocolates are dedicated to introducing you to edible insects and sparking your curiosity, all while maintaining familiar flavors and satisfying your sweet tooth.
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primary logo the primary logo (A) features two typographic layers of the brand name. the top layer is white, while the bottom layer is a deep orange. this logo is intended to appear as printed on top of tan cardstock - the main means of which the product is branded and packaged. if the logo appears on a plain white background, the second variation (B) must be used (sans the white top typographic layer) for maximum appearance.
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qoqa qoqa
A
B
proper use
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double typographic layers of the brand name can only be used on signature tan background.
qoqa
do not use double layered logo on any background other than tan.
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do not display logo without antenna graphic on top.
if displayed on white background, the logo must only have one typographic layer.
qoqa
do not use other colors aside from primary logo colors.
dark orange or black are allowed.
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if displayed on dark background, a full white logo may be used.
qoqa qoqa
improper use
do not skew any part of logo, including typeface or antenna graphic.
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typography qoqa chocolate uses two fonts. the logo typeface uses break Bold to capture the rough pronounciation of the brand name with a whimsical and youthful nature. the x-height of this typeface allows each letter of the logo to appear rounded, allowing each character to remain consistent while unique. the secondary typeface used for body text or branding communication purposes is Apercu, including the regular, medium, and bold variations depending on the context. this typeface was selected because of its clean and contemporary design and readability.
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logo type body type
break Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Apercu regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 9
colors
#E46B5F
the main color used for logo and branding purposes is qoqa orange, which is a deep rosy orange. sometimes qoqa orange is used at 50% opacity in some cases where the original may be too bold. black is used for communication and print purposes.
#EB9078 #000000
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business system the business system utliizes the logo, branding color scheme, and selected typefaces to best communicate with our consumers. the letterhead dimension is 8.5x11in, the business card is 2x3.5in, and the envelope is 4.128x9.5in.
qoqa (530) 555-5690
qoqafoods.com hello@qoqafoods.com qoqafoods
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qoqa
qoqa foods inc 1 Shields Ave Davis, CA 95618
Generic Name 3540 Koso St Davis, CA 95618
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marketing one of qoqa’s main objectives is to introduce people of all ages to edible insects by allowing them to sample something familiar. through unique billboard advertisements and brand ambassadorships, consumers will be curious at the ambiguity of the marketing and feel compelled to try.
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qoqa will launch a brand ambassador program aimed at college students. ambassadors will work campus events and spearhead their own creative functions to give out free samples, merchandise, and to educate about the story behind the brand. ambassadors will drive this vehicle to commute to the events and will store the samples and merchandise through transport.
qoqa will spark curiosity in passerbyers through ambiguous public advertising. though it may not be clear what the item is, the logo is stylized so people understand that it is a brand. through a simple search, consumers will be able to find out all about our brand.
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