PRIME NETWORK REBRAND 2015
IT’S NOT JUST ‘SHOW BUSINESS’, IT’S YOUR BUSINESS! MAKE IT. CNBC.
PRIME NETWORK | REBRAND 2015
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PRIME NETWORK | REBRAND 2015
WHO WE ARE
PRIME NETWORK | REBRAND 2015
We’re passionate about entertainment - real life, real people, real stories told really smartly. For us, it’s more than just business, it’s your business.
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OUR BRAND PILLARS
Entrepreneurial Spirit, The American Dream and Inspirational.
OUR AUDIENCE
Dissatisified, yet aspirational.
OUR VOICE
Smart, fun and above all we’re approachable!
OUR RALLYING CRY
MAKE IT.
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UNCONVENTIONAL WISDOM. MAKE IT. CNBC.
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PRIME NETWORK | REBRAND 2015
LOGO
PRIME NETWORK | REBRAND 2015
Our logo remains the same, it’s our attitude that’s changed.
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TYPEFACES
Our typefaces are bold, authentic and conversational.
THE RELATIONSHIP HIERARCHY
Our hero font is Americane - a strong, determined and edgy face. It’s companion is Bommer Slab Light which exudes a strong, yet graceful personality.
I NEED MORE SKIN IN THE GAME. HERO FONT
AMERICANE HEAVY COMPANION FONT
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ENTERTAININGLY SMART, AND WE SAY SO OURSELVES. MAKE IT. CNBC.
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PHOTOGRAPHY
Our photography style is simply unscripted.
EXAMPLES OF PHOTOGRAPHY STYLE. TONE AND MOOD
It’s those scenes off-camera, the events in-between the scripts. Familiar, ‘everyday moments’ that connect back to our viewers in a way that evokes a response. Authenticity in our photography is key to the integrity of our brand, and our overall programming content.
EXAMPLES OF SAME TONE APPLIED TO OUR PHOTOGRAPHY
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COLOR PALETTE
Green is the color of money, and then some...
PRIMARY PALETTE
Green is go, action, approval, growth! Green can get fresh but it’s refreshingly optimistic. At times it can be lucky and always alluring. Youthful, energetic and yet calming. And of course it has it’s jealous dark side! Green can be romantic too - it’s the whisper of a summer breeze through the trees. Having said all that it’s certainly not easy being green.
ACCENT COLORS
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HOW DO WE LOOK? IT’S NOT JUST ‘SHOW BUSINESS’, IT’S YOUR BUSINESS! MAKE IT. CNBC.
UNCONVENTIONAL WISDOM. MAKE IT. CNBC.
MAKE IT. PRIME NETWORK | REBRAND 2015
ENTERTAININGLY SMART.
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TAGLINES/COPY
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MAKE IT.
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MAKE IT. CNBC.
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ENTERTAININGLY SMART.
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SMARTLY ENTERTAINING.
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PHOTOGRAPHY STYLE PRIME NETWORK | REBRAND 2015
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PRIME NETWORK | REBRAND 2015
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PRIME NETWORK | REBRAND 2015
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PRIME NETWORK | REBRAND 2015
PRIME NETWORK | REBRAND 2015
PROMO IDEA | WTIC
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WEST TEXAS INVESTORS
MAKE IT.
CLUB
WEST TEXAS INVESTORS
MAKE IT.
MAKE IT.
FAST-TALKING
TOUGH DEALING
GOOD ‘OL
BOYS
ALL-NEW
WEST TEXAS INVESTORS CLUB WEDS | 10p
FAST-TALK
MAKE IT.
KIN TOUGH-DE MAKE IT.
E
GOOD ‘OL BOYS.
MAKE IT.
WEST TEXAS INVESTORS CLUB
WEDS
10p
ORIGINAL
MAKE IT.
L
MAKE IT. CNBC.
PROMO IDEA | PROFIT
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THE
MAKE IT.
PROFIT THE
MAKE IT.
MAKE IT.
HE’S 100 %
IN CHARGE
YOU’RE
WELCOME
SERIES PREMIERES
THE PROFIT SEPT 7 | 10P
100% IN CH
MAKE IT.
HIN CHARG MAKE IT.
GE
100% DEDICATED.
WORK
MAKE IT.
MAKE IT. CNBC.
MINI PROMOS
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MAKE IT. WEST TEXAS INVESTORS CLUB
WEDNESDAYS | 10P
SUM’S O’ BITCHES
IF YOU CAN’T TAKE THE HEAT
MAKE IT. WEST TEXAS INVESTORS CLUB WEDNESDAYS | 10P
MAKE IT. WEST TEXAS INVESTORS CLUB WEDNESDAYS | 10P
NETWORK ID’S
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WILDLY ENTERTAINING. MAKE IT. CNBC.
SHARPLY ENTERTAINING. MAKE IT. CNBC.
SMARTLY ENTERTAINING. MAKE IT. CNBC.
ENGAGINGLY ENTERTAINING. MAKE IT. CNBC.
UNCONVENTIONAL WISDOM. MAKE IT. CNBC.
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EXTRAS PRIME NETWORK | REBRAND 2015
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BADGE IDEA
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When you need a little extra ‘something’.
GRAPHIC EXTRAS
*NOTE: needs development and thought for applications. MONEY TEXTURE (TOO OBVIOUS AND TACKY?)
BUZZ WORDS FOR ‘MAKE IT’?
BIG
HOT
EPIC
MAKE IT RAIN
HE’S 100% IN CHARGE
TUNE IN TERMS
ALL-NEW
TONIGHT
TMRW
QUOTES FROM THE SHOWS
HE’S 100% IN CHARGE
PRIME NETWORK | REBRAND 2015
SUM’S O’ BITCHES
YOU’RE DEAD TO ME
WINNER IDEA
MY RULES TAKE IT OR... 64
MAKE IT. CNBC.
MAKE IT. CNBC.
ALL-NEW
MAKE IT. CNBC.
WEDS | 10p
MAKE IT. CNBC.