Entertainment & Technology @ MWC LA: DAKAR XR EXCHANGE October 2019
Why Entertainment for Mobile Operators?
1. MNOs become “broadcasters*.” 5G will enable MNOs to scale their internet/TV/OTT offerings vs. cable and satellite – especially in countries where mobile is the first/only reliable infrastructure (fixed wireless access).
5G
2. Transform media business models. New capabilities will double worldwide annual “mobile media” revenues (video, music, gaming) in 10 years to $420B based on 10X faster and 10X quicker 5G networks. 3. Supercharge digital advertising. 5G will accelerate the move from traditional display advertising toward social and media immersive experiences (e.g., in-game placements; visual formats in AR/VR environments). Scale, delivery and measurement are challenges for mobile advertising today which will be improved by 5G. 4. New ways to Interact with media – New forms of media. 5G will unlock AR, VR and gaming apps and content enabling new channels to customers (e.g., via virtual items and characters, augmented contextual information). 5G will enable new applications that do not exist today such as 3D holographic displays, self-driving car entertainment and connected “haptic” suits bringing new senses to media touch and feel.
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* “broadcast” = content distribution
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Why Entertainment at MWC LA?
• LA/Hollywood = Entertainment industry, incl. Advertising • LA/Hollywood = glamourous, global destination • LA/Hollywood = 5G launch city (LACC is 5G-enabled) • LA/Hollywood = Exciting tech/startup ecosystem
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Target Audiences for “5G Entertainment”
1. Mobile industry executive (LA, USA or global) focused on “video/media/content” • Ideally, MNO’s Chief Digital/Creative Officer; Head of Content/Video/Media* • Meet #2 who could be a partner (license content); stay current 2. Entertainment industry executive (LA, USA or global) with interest in tech (digital and/or mobile) and it’s impact on the entertainment/media industry • Impact: business models; advertising; new capabilities • Meet #1 who could be a channel or licensee/buyer of content; stay current
* could be in Strategy or CMO office GSMA Confidential 2018
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2018 M+E Results
• 25,000+ attendees from 110 Countries; 2,500 CEOs • 220 Media/Analysts; 400 Speakers; 75+ Hours of Programming • 130 Start-Ups (4YFN); 6,500 School Children (YoMo) • 438 attendees from the “media/content/entertainment” industries • 5,325 attendees selected “M/C/E” as a “top 3” area of interest. Of those 5,325: − 55% Senior (C-Level; Owner; VP+) − 79% USA (next: China at 5%) − Top Industries: App Dev (15%); IoT (11%); MNO (10%); VR/AR/Gaming (9%) − Top Job Titles: Biz-Dev./Sales (34%); Strategy (15%); Mktg/Adv. (13%); R&D (13%)
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2019 M+E Participants (So Far)
2019 Programming Partner
5G Entertainment Summit
Thursday Keynote Participant
LACC
West Hall
Offer: LACC West Hall
• “Dakar XR Exchange” slot(s) in theater on Thursday (TBD) • 8 available 10’x10’ “space only” spots exclusively for media/entertainment./tech leaders • Space is free; we ask that each leader cover applicable build costs • Generous allotment of expo passes for guests • M+E/Dakar XR Exchange Tour would connect the 8 spaces • 5G Entertainment Stage is the location for the 5G Entertainment Summit (all 3 days of the event)
Ultimate Goal
“L.A. Entertainment & Tech Week”
+ Partners
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About Us
GSMA represents the interests of 750+ mobile network operators in 200+ countries to governments and the broader mobile ecosystem. GSMA also produces Mobile World Congress (MWC), the mobile industry’s most important annual B2B events, held in Barcelona, Shanghai and Los Angeles.* MWC includes “4 Years From Now,” an event for startups; and YoMo, a STEAM festival for school children.
* combined attendance > 200K executives/year
Questions/Feedback?
“Product” Vision - 1
GSMA Board
Tues
Weds
Thur
MWC LA Conference (Immersive Content) 5G Entertainment Summit
Fri
TBD (Local Focus)
• ATT eSports? • AFM Promo? • NBA opening week • NFL season • Leverage LA Live
thru weekend?
Mon
Exhibition and Sponsorship (LACC+) Mobile Advertising Platform Workshops 4YFN Start-Up Event (esp. AR/VR) and Hackathon Mobile Film Contest / Gala / xSide / Custom Experiences / Tours Media Partnerships including ”Academies” University Outreach (USC and UCLA in particular) GSMA Confidential 2018
icing on the cake
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“Product” Vision - 2
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