Presented: January 14th, 2016 By: Kevin Clark
Agenda
OVERVIEW IDENTIFY NEED LOS ANGELES COUNTY K-‐16, 2.1 MILLION STUDENTS STAGES OF RECRUITMENT GOALS, TIMING AND ROI POTENTIAL PROGRAMS “PROMOTION FOR PENTAGON TO THE PEOPLE” CONTACT INFORMATION
DoD Diversity and Inclusion Strategic Plan (2012-‐17) “Diversity is a strategic impera0ve, cri0cal to mission readiness and accomplishment, and a leadership requirement.” Office of Diversity and Inclusion Hispanic Employment Plan “Develop and maintaining posi0ve working rela0onships with community, professional and na0onal organiza0ons, college and universi0es.” “Serve as liaison between recruiters and internal/external organiza0ons which can assist in recruitment efforts and ac0vi0es.”
Programs will allow the DoD to…. Iden0fy, AFract and Recruit from a Broad Talent Pool (1.1). Provide an opportunity for sustained engagement to develop, mentor and retain top talent from underserved communi0es. Help the Diversity Office fulfill DoD’s "Promise of opportunity for all—and assist students of diverse backgrounds" (objec0ve 2.2). Draw from talent from a segment of society oWen underserved Develop a rela0onship that is sustainable and expansive.
Increase student awareness of employment opportunities.
Awareness
Engage students in a conversation.
Engagement
Continue the conversation with students who are interested and have potential.
Consideration
Facilitate the application process.
Application
Hire qualified candidates. Employment
Goals, Timing, and ROI: • Opportunity to establish baseline and build near, mid and long term goals. • Chart for ROI CalculaUons: Near Term (0-‐6 months)
Mid Term (6 month-‐2 years)
Long Term (2 years +)
Awareness
ROI
ROI
ROI
Engagement
ROI
ROI
ROI
ROI
ROI
ConsideraRon ApplicaRon
ROI
Employment
ROI
Awareness, Engagement and Consideration could be established using student surveys and social media. Application and Employment could be established using application/hiring numbers. These tools should allow you to determine the relative effectiveness of different branding efforts.
POTENTIAL PROGRAMS Program ParUcipaUon Pentagon To ! Program sponsorship with logo displays on program and The People website. ! RepresentaRve involved in the discussion with students.
Job Fair ! Onsite and virtual, representaRve will to talk to students and view electronic files Mentorship ! Outreach to encourage student parRcipaRon in programs for Programs high school, community college and mid-‐major and major universiRes ! Work with military recruiters and veteran COI who can talk
to potenUal recruits. Other ! Discuss with us other programs and opportuniRes you may OpportuniRes have in which can support student engagement.
POTENTIAL Â PROGRAMS Â February, 2016 TBD Students to be influenced by Consortium Members * Career MashUP * Mentor/Mentee MeetUP * Broadcast
This is a live event that will engage people through a branded , Social media (twitter, linkedin, instagram etc.) will also be used to propel and enrich the discussion.
CONTACT Â Kevin Clark Dakar Foundation For The Performing Arts 20954 Bryant Street Suite 18 Canoga Park, Ca 91304 Email: kevin@homageusa.net Web:www.homageusa.net Phone: (310) 466 3123