HartBeat University (HBU) teams with the Department of Labor, Education, and Defense to create a comprehensive Makers-Space that will manufacture a legion of STEAM superstars to deploy cause-marketing campaigns for worthy NGOs Located at 8911 Independence, Canoga Park, Ca. HBU offers instruction in digital media production, engineering, and management. All the instructors at HBU are business professionals who offer their insight, lectures, and inspirational workshops through the best practices of the Dakar Foundation digital media mentorship program HBU will generate a student generated OTT network, www.inspiretv.org to showcase the output of the mentors, students, and faculty to share HBU’s productivity. InspireTV will also be used to measure the application of their third space training to build a stronger pool of capable young minds and hearts to meet the everyday challenges in “Their World”. HBU makers-space becomes a 360degree factory to surround student candidate with the kind of training that can be found inside of USC Institute Of Creative Technologies to sidestep the impact of inner-city circumstances. They will be in constant contact with their spiritual selves and know that the HBU is a place that wants to manufacture goodness in everything we touch. HBU develops students with a work permit (age 16) to expose them to the entire process of getting a media project conceived to distribution. Students will evolve from interns to become candidates for apprenticeship for Hart-Beat Digital original programming as well as learning how to navigate the “gig economy” to get their fair Markey value.
http://achieve.lausd.net/arts + http://www.mentoring.org/ + http://lacountyartsforall.org/ +https://www.whitehouse.gov/my-brothers-keeper +http://www.dakarfoundation.org/+http://digital-reign.net/ + http://www.digitalhollywood.com/ +http://www.csuentertainment.com/
The above Venn diagram and link illustrates the ecosystem and methodology that we deploy. Our goal is to integrate the best of breed tools to create a case study from our engagement and further customize scalable solutions for HBU candidates.
HBU will link with The Creative Industry Coalition (CIC) for LAUSD Arts facilitates long-term, mutually beneficial Partnership between the creative industry in Los Angeles County and the LAUSD Arts Education Branch so our students receive the arts education they deserve. 10 CIC partners have committed 100 paid summer internships (2017) that will connect a short list of 10 programs and their respective instructors to externships that will enable the instructor to better assist in the preparation of potential candidates to meet the specific requirement of those CIC partners in this “gig” economy. Our ‘gig’ economy solution works with the instructor, student, and parents to integrate digital media and life/personal development skills required to compete for coveted paid summer internship/apprenticeship programs. We'll measure student's performance and growth through a process powered by mentorship from business professionals who will provide interview preparation modules, personal references and oversight for all interview preparation processes. Integral to our solution is building the students capability to develop and apply the 360-degree emotional skills to tell their stories in digital platforms, as well as project well in interviews and subsequent immersion into professional corporate environments. Instructors will be supplemented and supported by industry professionals to assure a precise alignment for instructors to customize into their curriculums, as well as provide a fulcrum of resources for the ever-changing creative industry standards, human resources best practices and training trends for the emerging “gig’ economy. Our strategy is to implement our “gig economy tool inside of an undetermined number of in-classroom visits, after-school, and weekend boot camps to prepare 11th grade students to submit themselves for qualification and compete for paid and unpaid summer internships from such companies as Disney in particular, and a list (attached) of LAUSD Arts Education Branch Creative Industry Partners. The preparatory sessions are designed with each module to measure and apply precise training to test student’s capability to successfully submit themselves for (real) opportunities with corporation’s guidelines and deadlines.
The preparatory sessions are designed with each module to measure and apply precise training to test student’s capability to successfully submit themselves to CIC guidelines and deadlines. The preparatory modules are designed to supplement Digital Media Instructors existing curriculum as a transparent overlay. The integration of our tools will deliver measurements to bolster the classrooms capability to publish “gig economy” certified portfolios for any CIC applications that includes resume, bio, and content reel’s. The training modules will provide mentor critiques of students’ ongoing portfolios to, reinforce their understanding of concepts and directions, and help keep them focused and on track to (10) Committed Summer Paid Internships and (1) Externship for Instructor. We will also work with students on delivering successful team presentations that will culminate into a submission to Executive Director Rory Pullen’s, Arts Education Branch, and LAUSD. http://www.hollywoodreporter.com/news/lausds-rory-pullens-talks-diversifying-859927
Name of Partn er Term Of S er v ice
Evette Vargas 7 Sessions
Role / T itle Lead CIC Mentor,
Res pon s ibilities Cu rricu lu m Dev il. L es s on plan s Dev il. Train in g Mon itor
EV ETTE V ARGAS ----------------------------------------------------------
CEO/WRITER/DIRECTOR/EXEC PRODUCER TV + VR + MULTIPLATTFORM STORYTELLER ---------------------------------------------------------DIGITA L • REIGN Evette Vargas is emblematic of Hollywood’s new breed of multiplatform storytelling talent. Named by the New York Times as an “Artist to Watch,” Vargas is an award-winning writer, director, producer, multiplatform and Virtual Reality creator. Vargas' work includes series for Amazon, MTV, Bravo, DIRECTV; as well as writing, apps, games, branded entertainment for FAST & FURIOUS, LORD OF THE RINGS trilogy and Madonna. Vargas executive produced, wrote and directed her digital series DARK PROPHET, starring Henry Rollins. The series was nominated for two Emmys, premiered at Sundance and is available on Amazon Prime. The Virtual Reality series will premiere on the Sony PlayStation VR and on LeVR in China. Vargas recently sold her one-hour series MUSES to Turner Broadcasting Super Deluxe, is developing her show TRANS with Electus, and her series TEMPEST for the El Rey network. Vargas has optioned her Y.A. series, THE SPECTORS, to Campanio Productions for YouTube RED. Vargas is writing and producing three VR projects based on her original IPs. Vargas is a member of the Writers Guild of America, the Academy of Television Arts and Sciences, the Producers Guild of America and the Alliance of Women Directors. Vargas earned her BFA in Directing and Film/TV Production from NYU's Tisch School of the Arts and her MFA from UCLA for Screenwriting with a concentration in Television Showrunning. Vargas was born in the Bronx and learned to tell stories at the dinner table with her family where the imagination ruled. F ollow @ Vargas Girl | IG: v argas girl23 | fb: ev ette.v argas .5 | s n ap: ev argas 40 P RESS + LIN KS linkedin.com/in/evette-vargas-361394 virtualrealityreporter.com thetvoftomorrowshow.com huffingtonpost.com prnewswire.com
imdb.com/name/nm4741597 goodtalknetwork.com latinheat.com dreadcentral.com screenwritingu.com
SAMPLE STUDENT PITCH LESSON PITCHING YOURSELF IN TWO MINUTES OR LESS They make up their mind about you in the first 2:00 minutes. Know what to say in the first few minutes. They have to like you, if they’re going to read you…and hire you. Make yourself MEMORABLE. Use Memorable Images, start with your name and what you do. For Example: I’m Maria De Los Santos, I write one-hour TV series in the action genre. Create a NARRATIVE ABOUT YOURSELF Things that imply your skill sets… “I worked in a hospital. My first job was As a bartender on a golf course. I’m an Uber driver to pay the bills.” Tell Your Story in THREE MODULES. HAVE: Beginning / Middle / End of Each Module MODULE A – My Background I was born and raised in Chicago on the Southside. De Los Santos means “Of the Saints.” But I wasn’t a saint. Girl Gangs and bad assess Was my thing. NOT. I was a geek. I got a job as a secretary and realized my life was bigger than my ‘hood.’ I worked my way through college working as a DJ. My short film won awards. I worked at a B+B prod co. MODULE B – My Work Experience I worked at B+B for three years as an assistant. But I wanted to write. I wrote a pilot “Girls Against Gangs.” Loaded up my car and moved to Beverly Hills. I sold the idea to Sony TV. It didn’t get made. But I had to stick it out. I worked at Blumhouse Productions on The Purge. Then, I wrote a story for Disney – their first “Latina Digital Series.” MODULE C – My Current Work Experience Currently, I’m staff writer on “East Los High.” I want to be a staff writer on Jessica Jones.
SAMPLE EVETTE VARGAS PITCH My Background Hi. I’m Evette Vargas, I write character-driven high-concept material with deep, rich mythologies. I’m like the Latina Damon Lindel of. Thematically, I write underdog and fish-out-of-water stories -- in genres like action, thriller, crime, sci-fi, magical realism and dramedy with a “Puerto Rican from the Bronx” POV. I grew up with three brothers, the Lover, the Fighter, the Jock. And quickly learned to tell stories LOUDLY at the dinner table where the imagination ruled. My incredibly supportive parents moved us to a New Jersey suburb where we were the only Latinos in the county. We won over the neighbors with our salsa dancing and our STORIES. Which were different than theirs. I grew up drawing, painting and writing short stories. I went to FIT for graphic design and interactive. Then transferred to NYU Tisch on a scholarship. My short film won the best of NYU, got me lot of buzz & got me to LA. My Work Experience With my interactive skills, I worked at all the digital departments at the studios -Universal, Sony, Disney. Then, my husband and I founded Digital-Reign, an Award-winning multiplatform production company. We create digital and Virtual Reality content. For brands, like FAST & FURIOUS, LORD OF THE RINGS, Madonna. But I can’t legally talk about her. I had gotten away from telling my own stories and I went to UCLA grad school, where I studied Screenwriting and Television Show-running to learn TV. Recently, I Executive Produced, wrote and directed my digital series, DARK PROPHET, A sci-fi action thriller starring Henry Rollins. It premiered at Sundance, is available on Amazon Prime, and was nominated for two Emmys in the Interactive Category. I lost to GAME OF THRONES, but I can live with that. My Current Work Experience I recently sold a show to Turner Broadcasting Super Deluxe. I’m writing the pilot Which they’re producing. I’m also developing my Dark Prophet Virtual Reality Series, which will premiere on the Sony PlayStation VR. I’m a self-motivated writer, Director, producer and multiplatform storyteller. My daily hustle is about running my Own shows and staffing. There’s a lot I can contribute as well as learn from a great show-runner.
Name Of Partner Term Of Service
Kevin Clark Planning September-November
Role / Title Administrator Contract Compliance
Responsibilities Project Managing Contract Project Management
http://www.forloveofliberty.org/producers/kevinclark.html http://www.homageusa.net
Initially, Dakar Interactive started out as a 501Š 3 nonprofit organization, set out to aggregate new emerging talent in film and music. These services included providing clients with business development tools, marketing solutions for acquisition and efforts to drive the sale of content, catalogs, and intellectual property. Dakar has come a long way in the 16+ years that they have existed in good business standing through economic lulls and market fragmentation. The future is very bright given the dedication, passion, and knowledge that drive the Dakar business unit. Dakar Interactive organizes properties, content, and exhibits for events and businesses. We deliver obvious value for meaningful multicultural marketing efforts. Businesses are just now realizing that their strategic marketing and spending has not met their expectations. Businesses also realize that urban marketing and diversity marketing programs are essential and key to their growth and success. Many businesses continue to consolidate, improve their performance or will simply fail in meeting these efforts. Only the forward thinking businesses will prevail in the future. Dakar has always been a strong proponent evangelizing to content owners and businesses. We service small to complex projects. The world has changed: Dakar has announced solutions for global Social Media that provide end to end solutions for Social Media Marketing combined with Viral Marketing and Media Development, Content/Digital Rights Management and Film/Broadcast Media Production. This new division is to be headed by an individual who brings credentials and business development history with entities such as Intel Corporation. We are anxious to see what is on the horizon and becoming a fulcrum of solutions that will allow us to provide one-stop development to our partners, affiliates, and clients. Below is our community site: http://digitalhollywoodforeducation.rubymoonstudios.com/
THE COURSE: TRAINING MEDIA = GIG ECONOMY PORTFOLIO 1.) The overview will introduce the 7-week series that will feature real world experiences lab and opportunities to extend the 52-minute episodes via post production editing to create student generated training media to be cataloged and crated. 2) Job shadowing / internships beginning with 11th graders. Also prepare them for submitting resumes/media reels to meet the requirements and guidelines for successful submissions. 3) THE PITCH – Telling his/her own story, telling the story of his/her project 4) Visual Materials to Support your Pitch .Pitch techniques, dress for success, composure 5) VR Storytelling, Writing, Directing, Producing, Content in format, and marketing. 6) Multiplatform Storytelling /TV/Film/Product Placement/Press/Promotion 7) The Gig Economy In Digital Media /Entrepreneurship / The Hustle of the Business
Name Of Partner Jay Tucker
Role / Title
Responsibilities
Project Oversight
Data Analysis, Outreach to Universi Silicon Entertainment Corporate Partners
https://issuu.com/kevinclark8/docs/google_engagement_strategy http://www.marshall.usc.edu/faculty/centers/ctm/about/office
Jay Tucker is a marketer, educator, and technology leader with over 20 years of experience in the technology, academic, and entertainment sectors. At CTM, Jay is responsible for communicating the Institute's vision, thought leadership, educational offerings, and major events to consortium members and the larger community. Jay is also the head of CTM's executive education program and manages the Institute's forums. In 2013, Jay partnered with executives at Ogilvy RED to re-launch their Verge Summit, a daylong conference focused on the future of digital entertainment. In fall 2012, Jay launched Silicon Beach @ USC, a two-day event featuring a venture competition and a conference focused on innovation, investment, and new ventures related to technology and digital content. In 2010, Jay re-launched the Advanced Management Program, CTM’s flagship five-day educational experience for rising leaders. Jay also helped to co-author the strategic plan for the Marshall School of Business. Specialties: Market research, marketing communications, brand building, Internet marketing, business strategy & consulting, technology management, technology training, instructional design. Stay Tuned. Jay Tucker has gotten a promotion to UCLA Sports Marketing
Name of Partner
Filiberto Gonzalez
Workshop
Role / Title
Responsibilities
Mentor/Digital Entrepreneurship
Gig Economy Use-Case
After building a career in the nonprofit sector as a social worker, community organizer, project director, grant writer, social media director, and chief development officer, Filiberto launched Social | Impact Consulting, LLC to leverage the power of social media/new media tools for nonprofit fundraising and community outreach. Social | Impact Consulting specializes in four service areas: nonprofit fundraising, social media strategy, community outreach, and research. http://www.gofiliberto.com/ 16 years experience in nonprofit fundraising, which includes grant writing, end-ofyear campaigns, and major donor cultivation. • Developed and executed branding campaigns that included multi-channel social media marketing, email outreach, and national print media advertisements.