Aggregates leaders, mangers of of emerging media and digital delivery for outreach and messaging to Generations Z ( TARGET MARKETS) inside of Los Angeles County Arts Collective Community and beyond. Our Homage Pop-Up Installations will feature an Independently Organized TED X Speakers Series infused with Virtual Production techniques. will recruit selected influencers to inspire K-16 , with an interactive story telling and sharing via www.brownbagtv.org of disruptive story-telling past, present and future.. believes that a good story well told can make a difference in how youth see the world of innovation example. Nikola Tesla was designed to distribute compelling, entertaining stories that create awareness of the history of little known stories to spark innovation and to share through the eyes for future generations on every platform. seeks to entertain audiences first, then to invite them to participate in making a difference, and facilitating specific social action campaigns for each Ted Talk designed to give Agency to students issues that resonate in bought, earned, owned and influential media. teams with social sector organizations, non-profits and corporations who are committed to creating an open forum for discussion, education and who can offer specific ways for audience members to get involved. includes action kits, screening programs, educational curriculums and classes,, seminars, panels and other activities and are ongoing "legacy" programs that are updated and revised to continue beyond the stories normal consumer shelf life
provides an online community experience providing relevant newswire content and statistics, exclusive footage, as well as the opportunity for some of the content to be presented at Hart-Beat Studios, Sony DMPC, and selected Los Angeles Community College Media Centers Homage provides a tailored audiences with an interactive experience by creating a community that can screen the content together and participate in a live-moderated panel discussion. As an important part of the programming mix we will spotlight Generation Z centric cinematic stories that can inspire and entertain, as well as provide opportunities for the audience to interact with each event. commitment to self-discovery will provide the ideal platform to highlight diverse stories about Generation Z, families, and S.T.E.A.M. will deliver the very best content sourced from a student editorial bureau to our audience and give them ways to connect through stories that move them. There is a wide-ranging audience hungry for access to tools and profound content of substance and originality, which will bring to a broader audience via real-time virtual production.
PROVEN METHODOLOGY…USERS TELL THE STORY, OR TELL “THEIR” UNIQUE STORY
will deliver a fully immersive experience of the history of people of color in
serving their country, layered with lifestyle news programming spotlighting individuals and group achievement by underserved, underrepresented communities serving their communities in distinct and newsworthy ways today. Extensions will include parents and teachers.
WHAT’S NEW: Finding the talent within the Los Angeles Counties, 84 school districts, 19 community college, 5- Cal State Universalities, Otis, LMU, UCLA and USC, studies http://issuu.com/dakarinteractive/docs/exc2012fyw_stem_final . To provide a catalyst to viewer experience via an channel of selected cinematic, cable and online content designed to elicit uploaded user generate content to increase size portals Klout rating.
will license unique, quality and award winning content such as www.forloveofliberty.com that will provide historical and restorative content that can inform, entertain, educate, in spire and engage audiences with history about who “they” are.
• DAKAR has created a capability that is fused, flexible and tailor able in an internet tool that thinks and acts like the generations who are: being influenced, trained and deciding their future. • There is nothing like us now and the ROI is access to all of the social network channels and their segmented audiences …in their language is unprecedented. Help us “Change Their World.
THE CHALLENGE • Los Angeles County is the third largest and fasting growing tech ecosystem in the United States, but current and future workforce projections indicate a strong need to bridge a glaring skills gap.
• A 2016 report from the Public Policy Institute of California predicts that by 2025, California will have an estimated 2.5 million unfilled jobs that will require at least some postsecondary education, with information technology slated to be the fastest growing sector.
• At the same time, the unemployment rate is almost 15 percent for young college graduates and 42 percent for people with high school diplomas.
ONE SOLUTION Dakar has been working within the epicenter of Southern California’s “Silicon Beach” for more than five years to help this dynamic economic growth center become far more diverse and representative of, and to benefit far more significantly from, the total LA County pool of talent. To date we have deployed over 40 mentors, and managed over $4million in www.forloveofliberty.org that have, in aggregate, inspired over 600 youth clients to break free of the powerful pull of negative programming to become contributing members of the technology class and local economy. We now wish to exponentially expand both our regional and state-wide reach and capacity by integrating measurably proven human capital development programs from other regions, recruiting a higher, more energized level of mentor talent, and particularly, developing new campaigns and tool as they relate to introducing state of the art cultural technologies as inspiration to our target populations. In order to execute this impact expansion Dakar is seeking vested interest partners such as AT&T to help determine direction, and how and what role we – together - can play in providing civic and political leadership in making sure that people of color have a seat at the table.
THE OPPORTUNITY It has been clear for a while that with its strong base of universities and creative talent, a Hollywood-fueled edge in digital media, a large local market and relative proximity to Silicon Valley, Silicon Beach is on the verge of lift-off and ripe for a well-thought out inclusion campaign. Over the past few years, the growth in accelerators across Los Angeles County, the southern migration of capital and service providers from the Silicon Valley, and the resulting recognition of Silicon Beach as the third-best startup ecosystem in the world, have all fueled the ascent of Silicon Beach digital technology industry. Dakar is excited about the prospects of an inclusive urban pipeline across Silicon Beach in contribution to broadening the area fertile ecosystem for tech entrepreneurs. Silicon Beach startups have challenges faced by startups everywhere: finding customers, product development, raising capital and hiring talent.
THE OPPORTUNITY As a region, Los Angeles County has advantages that Dakar intends to leverage to: (1) help improve our capacity to grow a more diverse and hybrid workforce, (2) forge closer ties between our world-class universities and the technology community, (3) provide mentorship and support services for entrepreneurs, (4) build an inclusive community across the vast L.A. County areas (5) connect government to the technology community, and (6) establish partnerships between tech entrepreneurs and larger companies that might eventually buy their products. These problems can’t be solved solely by good will alone. In order to recruit thought leaders, support best of breed solutions research, and finance the optimal integration of new best in class solutions atop our existing mentorship activities we ask our Stakeholders to assist us in developing a platform that generate measurably increased awareness and engagement from inner-city school districts, churches, and after school programs delivering mentorship best practices to our targeted young scholars, employees, and entrepreneurs-to-be.
THE OPPORTUNITY Stakeholders in Digital Media Workforce Placement can help us to further connect to secondary education, community college, four year university students and startups to corporated programs. Our projected outcome is to engage student cohorts with, capital, introduction to new markets, apprenticeships, and local, state and federal government opportunities for contracting and or career placement. RESOURCES Dakar has existing and proven partnerships with tradition and innovative local players like NAACP Hollywood bureau, CAA, William Morris Endeavor, Revolt TV, Sony, UCLA and USC by which we’ve already conducted successful campaigns supporting entrepreneurs who are commercializing university technologies. Dakar is eager and hopeful that are new Corporate Stakeholders can at least modestly help us accelerate the innovation economy by quantifiably expanding the diversity and unique energy of its talent pool. This philosophy reflects the recognition of the potential for a mutually beneficial relationship between Tech Sector Icons and the local community they do business in in regions such as Silicon Valley and Silicon Beach.
RESOURCES The LAEDC and the Los Angeles County Arts Ed Collection can help optimize the conditions by which the urban tech sector in Los Angeles county can grow and thrive by supporting movements such as business tax reform, offering tactical investment in L.A.’s growing tech hubs and executing better use of workforce development dollars in the tech industry. A modest and guided investment in Dakar could help us catalyze an increasingly efficient, transparent and accelerated civic-driven ecosystem of open data initiatives, civic hackathons and better use of online and app-based services in support of the growth of the local tech sector, participation in local hiring incentives in both the entertainment industry, and aerospace. Budget To Be Discussed:
• Mobile World Congress, AT&T Revolt, Digital Hollywood • January 2020 Mentorship Month, MLK • Black History Month
Dakar’s Constituency
URBAN INCUBATOR
Dakar’s current approach to engagement WITH WHOM DO WE WANT TO CONNECT?
STUDENTS
HART-BEAT STUDIOS CONFERENCES
WHERE CAN WE SHARE OUR MESSAGE?
S.T.E.A.M. WORKFORCE
PARTNERS
WHO ARE WE, AND WHAT DO WE STAND FOR?
WHO STANDS BEHIND OUR CAUSE?
The outcome of “as-is”, What If? • We center everything around “us”, and our message • Our conferences attract Young Scholars Of Color • Our Partners support us through Mentorship • We hope our ideals are well received by Influencers • We have no idea if the very thing we each commit to, every day, find it’s way into the hearts and minds of our constituents
A different way to engage WHAT CHALLENGE ARE WE TRYING TO COLLECTIVELY RALLY AROUND?
WHO DO WE KNOW THAT CAN HELP US SHARE A STORY THAT ONLY WE CAN “OWN”?
CONFERENCES
THE CAUSE
STUDENTS
PARTNERS S.T.E.A.M.
WHAT ARE SOME TRULY INSPIRATIONAL WAYS FOR US TO CONNECT OUR CAUSE TO THE MASSES? WHO DO WE WANT TO CONNECT WITH, & WHAT ARE THEY PASSIONATE ABOUT? WHO ARE WE, AND HOW CAN WE CONNECT OTHERS TO WHAT WE BELIEVE IN?
The opportunity with the new model...What If? • We center everything around the people we want to connect with • Everything we do, and they do, is about a common cause • What we stand for is clearly defined externally • We leverage the voice of our Partners in a meaningful way • Our outreach programs become useful, and capitalized • We connect with people around us • “Our” voice becomes “their” voice • Their needs become our solutions
Our framework for engaging differently What if... • • • • •
Our conferences had an evolving, engaging theme? Our ideals connected with their most intimate dreams? We delivered unprecedented results for our sponsors? We connected with more people? We exceeded our goals?
What if... • Our ideals connected with their most intimate dreams? • Our outreach events had an evolving, engaging themes? • We delivered unprecedented results for our Partner? • We connected with more students of Underrepresented communities? • We connected with more like-minded people mentors? • We built authentic long-term relationships with all? • We exceeded our goals?
What if we created a campaign for good?
STUDENTS
AND EVERYTHING WE DID CENTERED ON THEIR AMBITIONS?
And what if it REALLY connected with...
STUDENTS
THAT SHARE OUR INTERESTS?
And what if we connected with... THAT SHARE OUR COMMITMENT
MENTORS
And what if we leveraged their... THAT SHARE OUR PASSION
PARENTS
It’s about turning... THIS
INTO THIS
And here it is...
STUDENTS
TAKE THESE STUDENTS, AND LET THEM SHARE THEIR DREAMS OF CHANGING THEIR WORLD...
And then... FOCUS ON SOMETHING YOU BOTH SHARE IN COMMON...
And then...
TAKE THIS GROUP, AND LET THEM SHARE YOUR VISION OF THE FUTURE...
And then... MAKE THE MOST USE OUT OF THE MOMENTS YOU CONNECT WITH THEM... CONFERENCES + VIRTUAL URBAN INCUBATOR
INCUBATORS ACCELORATORS WORKSPACES
STUDENTS THE CAUSE PARTNERS CONFERENCES+ APPRENTICEHSHIP
CONNECTING WITH THE PEOPLE THAT MEAN THE MOST TO YOU IN WAYS THAT ARE BOTH MEANINGFUL AND RELEVANT.
OUR MANAGEMENT/MENTOR TEAM
will serve as a partnership vehicle, and will act as the primer for all future focus group events that will utilize the Homage Database for educational exchange. TBD Targeted Partnerships with:
DISNEY , UNREAL ENGINE, AT&T, APPLE, LAEDC, CALIFORNIA COMMUNITY COLLEGES, LA COUNTY ARTS ED COLLECTIVE AUDIENCE SIZE PROJECTED MINIMUM REACH 1% OF GENERATION Z = 2.3 MILLION STUDENTS
We will come away with a clear understanding of the: Reach on all platforms: Online, Broadcast ,Social Networks …. ! ! ! ! ! ! ! !
What do Social Media numbers mean for a traditional medium like television? A vision for near-term innovation aka Homage Database for recruitment Critical success factors Prioritized areas for immediate focus Generating metrics that measure LA County Workforce success against? Who is LA County Workforce core audiences and how to make deeper connections with? Who else is part of the chain of influence, and what do they want out of this relationship? What is Los Angeles County Workforce Consortium’s apetite for innovation?
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