THE VIDETTE
12,000 164 32,400 130 Weekly Circulation
ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 Corner of Locust Street & University Street Normal, IL 61790-0890 P: 309.438.8742 F: 309.438.5211
The Vidette has proudly served the Illinois State University community since 1888. We are the number one source of campus news for more than 23,000 readers, including students, faculty, and staff. Our professionally trained staff is committed to providing you with excellent customer service while meeting your marketing needs. The Vidette is distributed Monday and Thursday, and circulation is 6,000 per day. During summer session, The Vidette distributes 5,000 copies every other week, four times throughout the summer semester. Distribution is free and copies may be picked up more than 160 high-traffic areas on ISU’s campus and throughout the Bloomington-Normal community.
Distribution Locations
Readers Per Week*
State & National Awards Won by Advertising and Editorial staffs in the last five years
• let’s kick some ads • PERSONNEL STUDENT STAFF
PROFESSIONAL STAFF
Kevin Rizzo
309.438.8742 Ad Sales Manager vidette_kmrizzo@ilstu.edu
John Plevka
Sarah Foote
Madeline Smith
309.438.8742 Ad Production Manager vidette_snfoote@ilstu.edu
Ave Rio Editor in Chief
309.438.7688 General Manager jpplevk@ilstu.edu 309.438.2689 Business Adviser mksmit2@ilstu.edu
309.438.8745 vidette_ario@ilstu.edu
Zach Oldenburg
309.438.5929 Business Manager vidette_zmolden@ilstu.edu
The Vidette is a member of Illinois College Press Association, College Media Association and College Media Business and Advertising Managers, Inc.
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*Based on refuel Readership Study of Pass Along Rates, 2011
UNDERGRADUATE UNDERGRADUATE STUDENTS STUDENTS
+
GRADUATE GRADUATE STUDENTS STUDENTS
EMPLOYEES EMPLOYEES& RETIREES
+
75
Source:Illinois Fall 2014 Enrollment Figures Source: State University Facts 2015
23,591
% % 80
TOTAL ISU COMMUNITY
OF ISU STUDENTS STATE
of the ISU reports THEYcommunity READ THE VIDETTE* that they read The Vidette.**
*
*according to our 2016 survey
BREAK THROUGH
to your market
77% of readers say they look at the advertisements.*
81%
62% of faculty members look at the advertisements.*
of readers have taken action based on ads or editorial content.*
61% of readers report that they tell a friend about what they saw in The Vidette.*
ISU STUDENT MONTHLY SPENDING*
GROCERIES $1,999,335
HAIRSTYLING $637,280
DINING OUT $1,341,460
CLOTHES $1,159,660
MOBILE $1,294,200
ENTERTAINMENT $1,228,690
ALCOHOL $1,055,970
• 71% are interested in coupons and special offers •
$8,716,595
TOTAL SPENT BY ISU STUDENTS PER MONTH**
*Source: Vidette Readership Survey, 2012 & refuel / Hall & Partners College Newspaper Readership Study, 2011 **Source: Vidette Readership Survey, 2014
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RATES, SIZES & SUBMISSION
• ads come in all shapes and sizes • POPULAR AD SIZES 1x2 (1.9438”x 2”)
3x4
2x5
2x2
(4.0516”x 2”)
(6.1594”x 4”)
2x10
(4.0516”x 5”)
5x2 (10.375”x 2”)
1x5 (4.0516”x 10”) (1.9438”x 5”)
5x8 5x4 (10.375”x 4”)
(10.375”x 8”)
ADVERTISING FAST FACTS MAKE WHITE SPACE YOUR FRIEND
A PICTURE IS WORTH A THOUSAND WORDS
Ample white space helps gain attention, create contrast, and unify the advertisement.
Photos of people or places have high attention value and as a result, win more readership.
Give the ad room to breathe. Proper use of white space will make the headline and illustrations stand out.
Pictures are great indicators of what your business has to offer. Attractive and vivid images are an effective way to gain attention.
THIRD TIME’S A CHARM
SHOW YOUR TRUE COLORS
It is on the third exposure of an advertisement that a consumer starts to identify your company and what it has to offer.
Introducing color creates depth and sparks emotion in your readers.
It takes an advertising campaign to effectively reach most consumers. Two or three ads will be noticed more than one.
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Try to achieve contrast in layout by effective use of different type sizes, bold type, and color. Choose colors that convey the message or feeling you are trying to evoke in your audience.
DISPLAY AD RATES
COLOR OPTIONS 25"+
Effective June 1, 2015
Open Rate $12.10 Nonprofit Rate
$8.85
Campus Rate
$7.75
Volume Contracts
Full Color 2 Colors + Black 1 Color + Black 1 Color on Double-truck
$275.00 $200.00 $150.00 FREE
24" or smaller Full Color 2 Colors + Black 1 Color + Black
$175.00 $100.00 $80.00
200" $10.60 2,000" $8.80 300" $10.25 3,000" $8.65 400" $10.10 4,000" $8.35 500" $9.90 5,000" $8.05 750" $9.65 7,500" $7.65 1,000" $9.20 10,000" $7.20
Daily Academic Year Contracts Minimum Inches Rate Per Issue Per Inch
2" $8.70 5" $8.15 10" $7.85
20" $7.30 40" $6.85 80" $6.40
Daily Semester Contracts Minimum Inches Rate Per Issue Per Inch
2" $9.30 5" $8.60 10" $8.50
BLACK & WHITE 20" $7.85 40" $7.25 80" $6.75
Daily Half-Semester Contracts Minimum Inches Rate Per Issue Per Inch
2" $9.55 5" $9.30 10" $8.95
20" $8.50 40" $8.00 80" $7.55
SPOT COLOR
FULL COLOR
SPECIFICATIONS The Vidette is printed on 30 lb. newsprint stock. There are five columns per page. Each column is 139.2 points wide with 12 points between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double-truck measures 11 columns by 16 inches for a total of 176 column inches.
DISCOUNTS & ENHANCEMENTS Full Page Discount
Frequency Discount
Reserve a full page ad (5 columns x 16 inches) and receive a 10% discount.
Increase reach by repeating your advertisement in the paper. Any display ad to run in two or more consecutive issues without a copy or design change will receive a 15% discount off the open rate or appropriate contract rate beginning with the second day of insertion.
Prepay Discount A 5% discount is given for advertisements paid for in advance of publication.
New Business Discount Businesses that have not advertised with The Vidette in the past year will receive a 15% discount during their first 15 business days of advertising.
Supplement Contract Discount Receive a 5% discount, on top of the 15% frequency discount, by signing a fall semester supplement contract and running the same size ad or larger in each fall supplement. A 10% discount, on top of the 15% frequency discount, will be granted
to clients that sign an annual supplement contract and run the same size ad or larger in each supplement offered throughout the 2015-2016 academic year.
Premium Placement Increase exposure for your business by securing premium space in the paper or a supplement cover. Enhancing an advertisement with Premium Placement will raise the final cost by 10%. Premium space in the newspaper is on pages 2 and 3. Size must be a 5 column x 8 inch ad. Premium space in supplements includes front-inside, back-inside, and back covers.
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SUPPLEMENTS FALL 2016 SPRING 2017 MAIL-HOME SURVIVAL GUIDE*
SEX IN THE BIRDHOUSE PUBLISH DATE: 2.8.17 AD ART DEADLINE: 2.2.17
PUBLISH DATE: 7.15.16 AD ART DEADLINE: 7.6.16 The Survival Guide is a magazine style directory mailed home to all incomming freshmen and transfer students that contains everything they need to know to “survive“ their first year at ISU.
Love is in the air at Illinois State University. Students spend large amounts of money on candy, flowers, dining, jewelry and other gifts. Sex in the Birdhouse is a Valentine’s Day guide featuring information about shops, restaurants, love, sex and dating.
VIDETTE VALUE COUPON BOOK
ILLINOIS STATE UNIVERSITY
V
PUBLISH DATE: 8.22.16 AD ART DEADLINE: 7.29.16
V
Fall 2015
S ES N FIT IDE GU
The first week of classes can be hectic, with plenty of last-second purchases to be made. With 12,000 copies distributed during the first two weeks of the fall semester, the Vidette Value Coupon Book is a great opportunity to market your business and offer coupons to students to get them through your doors.
RSITY .... VE
. ILLINOIS ...
ATEÊUN I ÊST
.............. ...
NORMAL,IL
RENTAL GUIDE*
2015
The Key to Finding Your New Place
V
A Vidette Publication
WINTER COUPON BOOK
Illinois State University 61761 BLOOMINGTON-NORMAL
COUPONS INSIDE!
COUPON BOOK
PUBLISH DATE: 1.17.17 AD ART DEADLINE: 12.8.17
V I D E T T E V A L U E
The first week of second semester is nearly as hectic as move in. Students need to restock for the months ahead. With 12,000 copies distributed during the first two weeks of the spring semester, the Vidette Winter Coupon Book is another great opportunity to market your business and offer coupons to students.
V ..... ILLIN ...
VERSITY NI
STATE U IS O
SPRING
.............. ...
2 20 16 SEMESTER
2016
AD GRIDE GU
SIXTEENTH
(3.5415”x 4.875”) PRESENTED BY THE VIDETTE
(7.25”x 4.875”) **(1.68725”x 2.4375”)
Supplements and publish dates are subject to change.
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Graduation Guide is the perfect way to honor graduates by helping them commemorate their time at ISU. Whether it’s going back to old haunts or looking into making major investments for the first time, Graduation Guide is an effective way to market to students just entering the worforce.
The Preview Guide is a student’s first glimpse into the Illinois State University community. Throughout the summer, this issue is distributed to thousands of students and parents attending the Preview Program. This is the first chance to make an impact that will last for years.
(3.5415”x 2.4375”)
HALF PAGE (7.25”x 9.75”)
PUBLISH DATE: 5.5.17 AD ART DEADLINE: 5.1.17
PUBLISH DATE: 5.24.17 AD ART DEADLINE: 5.5.17
PAGE**
* Magazine Format
GRADUATION GUIDE
PREVIEW GUIDE EIGHTH PAGE
FULL PAGE
Are you the best of the best? Students, faculty, and staff vote on what they consider the best in the Bloomington-Normal area. Categories include best food, services, apartment, entertainment and more. The Vidette can help you be identified as the best!
YEAR
MAGAZINE FORMAT
QUARTER PAGE
Winter is almost over and spring is on the way. Fitness guide will provide students with information to help keep the body active and in shape. Students will utilize this guide to maintain their New Year’s resolution and get a jump start on that summer beach body.
PUBLISH DATE: 4.18.17 AD ART DEADLINE: 3.31.17
GUIDE
The search for the best place to live is an exciting, yet difficult process for students. The Rental Guide helps students throughout the renting process by providing information and guidance about local housing opportunites.
PUBLISH DATE: 3.1.17 AD ART DEADLINE: 2.21.17
BEST OF GUIDE*
RENTAL
PUBLISH DATE: 9.21.16 AD ART DEADLINE: 9.9.16
FITNESS GUIDE*
OTHER AD OPTIONS SUDOKU
FRONT PAGE BANNER
Sponsor the Vidette sudoku puzzle (3 column inches x one inch) for only $25 per issue.
Put your company at the forefront by advertising with a front page banner (5 column inches x 1 inch)
VIDETTE SUDOKU
Rates include full color. Rate 5 Runs +
SPORTS 8
ILLINOIS STATE UNIVERSIT Y’S NEWS SOURCE SINCE 1888
Skate for the Soles to help children in Africa HOLLY PeTROvIcH Senior Staff
Help the less fortunate children in Africa while skating with friends at the second annual Skate for the Soles fundraiser Saturday at Fairview Skate Park. The event, hosted by Skate Ilstu and Stuff for the Poor, will start at 2 p.m. Masa Sun, president of Skate Ilstu, explains the benefit is what they call a “skateboard jam.”
“It’s an all-day event where everybody can skate around the park,” Sun said. Along with the free skating, there will be several other little events taking place throughout the day. These include a Best Trick Contest, a Best Line Contest and a Game of SKATE Tournament. Each contest rewards the winners with various prizes. In order to enter the contests, the participant is required to donate either a pair of closed-toed, laced
shoes or $5 to the organization Stuff for the Poor. There will also be a raffle with each ticket costing $2. Providence Rubingisa, the president and executive director of Stuff for the Poor, explained their organization is one that strives to help out the poor children in Uganda and other areas of Africa. They take clothing and money donations from all local communities and send them to the less fortunate. All of the proceeds from Skate for
the Soles will go toward this organization, essentially helping the children fund their education and clothing. “We are a small organization, but with a unique vision in which people can donate things from their closet to turn into money to help kids in Africa,” Rubingisa said. Last year, this event helped support 30 orphans with shoes and clothes collected from different schools and churches, he added. see skate page 6
jennY jAckOWSkI Senior Staff
what is your game plan for studying for finals?
STEM graduates and how it can catch up. He explained that the United States has seen a decline in the number of students graduating college with a STEM degree. Meanwhile, jobs in those areas are opening. Very soon, companies will not have the people to fill the positions they need to keep running. This may force them to outsource. “There is an importance to the STEM subjects … If you look at the biggest companies — the most successful companies — a huge number of them
“This semester has actually been a lot better than last semester. I’ve actually been taking it week-to-week. So I’ve been pretty prepared this semester.”
see Columnist page 5
see Camp page 5
Please contact one of our friendly classified representatives at 309.438.7685 or visit us online at www.videtteonline.com/classifieds to place an advertisement. Deadline is two business days prior to publication.
“Drinking a lot of coffee — and I’ll pull an all-nighter at Milner probably.” Logan Lowry
Senior communication studies major
YOUR AD HERE
608 KINGSLEY • NORMAL • 888.4600 • SAMI.COM
todaY
CLASSIFIEDS
Michelle Brown
Junior psychology major
by daN foX Senior Staff Photos by ashleY KoeNiG Photographer
Follow us
CROSSWORD
“I’m going to just put forth the effort — probably spend the weekend studying for it.”
Derek Swindler
Senior theatre major
ISUSPEAKS
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The Vidette
“Just study 15 minutes at a time — kind of break it up.”
Deane Wagner
Freshman marketing and Spanish major
neLLIe ROMAnOWSkI Senior Staff
High school students who are interested in becoming nurses and are contemplating a potential career in nursing are now going to have the opportunity to experience nursing firsthand through the Mennonite College of Nursing (MCN) over the summer months.
are technology, engineering and science,” Pogue said. The quest of the night was to discover why America is not graduating nearly as many STEM students as our rivals and why American STEM students do not seem to be as accomplished. To answer that question, Pogue looked at some root issues.
New York times columnist shares expertise at science and technology week Last night, David Pogue spoke on the science, technology, engineering and math (STEM) fields in America with humor and heart. As part of ISU’s Spring Speaker Series, Pogue, an accomplished author, New York Times personal-technology columnist, host of various Nova series and Emmy Award winner focused on why America is losing
summer camp serves as prep for possible nursing majors
Starting this summer, the MCN is offering its first annual Pre-entry and Retention Opportunities for Undergraduate Diversity (PROUD) summer camp that is focused on high school students gaining a variety of learning experiences that help to motivate and encourage their success throughout their remaining years of high school. This June will be the pilot for PROUD where students will be able to come live in the residence halls at ISU for three days and two nights. Catherine Miller, associate dean of academics for the MCN, expressed the excitement of the department to begin the program and reach out to underprivileged high school students to encourage their own success and development. “This camp is part of our grant plans to increasing diversity of the nursing work force in our
Zack Applehans / Photographer
new York Times columnist David Pogue spoke of many aspects of modern science and technology as the keynote speaker of this year’s Science and Technology Week.
Feature your company in our crossword puzzle for only $25 per issue. (2 column inches x 1 inch) 14
Vol. 125 / No. 137
$600.00 $500.00 each
CROSSWORD
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RedbiRd softball sweeps the field videtteonline.com
FRIDAY, APRIL 26, 2013
63 / 46
satURdaY
67 / 45
AD RACKS Use our ad racks to showcase large versions of your business’ most effective ads for an even bigger impact. Super Size Standard Size 24” × 48” 17” × 21” Annual $400/month $200/month Semester $500/month $300/month Monthly $550/month $350/month Creative included in monthly fee Printing costs not included—$56 per super-sized poster printed $21 per standard-sized poster printed
HOROSCOPE Sponsor the horoscope for only $25 per issue. (5 column inches x 1 inch)
VIDETTE HOROSCOPE To sponser the Vidette Horoscope, call 309.438.3989
PRE-PRINT INSERTS
SPONSORED TWEETS
Pre-Print Insert Deadline
Tweet your way into a new marketing format! The Vidette now uses Twitter to help businesses increase their outreach in this age of social media. Try this unique branding experience in the campus community today! #TheVidette*
Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL, 61614, 309.691.8511, 10 days in advance of publication unless other arrangements have been made with The Vidette.
Restrictions A full run must be provided. Flyers must be compatible with the size of The Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling. It is the resposibility of the client to print their own inserts to provide the Vidette.
Annual $35/month Semester $50/month Monthly $60/month
· Contact your sales rep for further details · *All tweets may not exceed 140 characters (spaces included) and must include #TheVidette
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ONLINE AD OPTIONS
A
AB
VIDETTEONLINE.COM
530,943
ED
CB
PAGE VIEWS IN 2015 Students, parents, alumni, NCAA sports fans and prospective students visit our website daily throughout the year to keep current on news, sports and features related to the Illinois State University community. Videtteonline.com continues to deliver a growing audience for advertisers, with the number of Page Views and Unique Visitors both growing steadily over the last four years.
A B C D E F G H
DC
PAGE CURL $350 / MONTH / 75 x 75px / 500 x 500px
TOP BANNER/ DROP DOWN OPTION
FE
$300 / MONTH / 728 x 90 px / 728 x 500px
TOP SIDE BANNER $250 / MONTH / 300 x 250 px
GF
MIDDLE SIDE BANNER 1 $250 / MONTH / 300 x 250 px
MIDDLE BANNER $250 / MONTH / 468 x 60 px
MIDDLE SIDE BANNER 2 $100 / MONTH / 300 x 250 px
BOTTOM SIDE BANNER $100 / MONTH / 300 x 250 px
HG
BOTTOM BANNER $75 / MONTH / 468 x 60 px
Slide Show option can be included in all ads for an additional $75 / month
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MOBILE AD OPTIONS THE VIDETTE MOBILE APP TILES Have your ad* placed right on our home screen with your own branded tile that links users straight to your business’s website. A Click To Call option is available as well. YOUR AD HERE
YOUR AD HERE
$400 / MONTH $1,250 / SEMESTER
Size: 424 × 404 px
YOUR AD HERE
BANNERS Maximize your business’s exposure with a banner ad. Your ad* will rotate with other ads on the bottom of every page of the app with the exception of the home screen and offers page.
$200 / MONTH $550 / SEMESTER Sizes: 640x200 px, 640x100px, 600x500 px and 640x200 px
YOUR AD HERE
OUTSIDE THE NEST
A SIMPLE SEARCH TO REDBIRD LEISURE AND PLEASURE
Students are tired of being unaware of promotions at their favorite places across campus. Outside the Nest changes that, providing all the deals, happy hours, and student specials that Blo-No has to offer.
Contact your Account Executive for further details.
*Can be changed monthly
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LINDEN ST.
DROP-OFF LOCATIONS 31 CARDINAL CT.
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POLICIES & PROCEDURES CAMPUS * Alumni Services 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 2 0 21 2 2 2 3 24 2 5
Athletic Study Center Bone Student Center (4) Bowling and Billiards Center Cardinal Court Community Ctr. Carter Harris Physical Plant Center Performing Arts Box Off. Center for Visual Arts (4) College of Business (3) Cook Hall DeGarmo Hall Edwards Hall (3) Facilities Management Fairchild Hall Fell Hall (2) Felmley Hall (4) Hewett/Manchester (2) Honors Office Horton Fieldhouse Hovey Hall (2) Hudelson Building Instructional Technology & Development Center John Green Building Julian Hall Linkins Dining Center McCormick Hall
AD DEADLINE 2 6 2 7 2 8 2 9 3 0 31 3 2 3 3 3 4 3 5 3 6 37 3 8 3 9 4 0 41 4 2 4 3 4 4 4 5 46 47 4 8 49 5 0 51
Milner Library Moulton Hall Nelson Smith Building Office of Energy Management Office of Residential Life Old Union (2) Parking & Transportation Professional Development Redbird Arena (2) Ropp Agriculture Building ROTC Building Schroeder Hall (3) Science Laboratory Building State Farm Hall of Business (3) Stevenson Hall Student Accounts Building Student Fitness Center (2) Student Services Building (2) Telefund (PDA Annex) Tri Towers (3) Turner Hall (2) The Vidette Visor Learning Center (2) Watterson Dining Commons Watterson Towers Williams Hall
COMMUNITY 51 707 Liquors & Mart–Beaufort St. 5 2 707 Food and Liquor–Main St. 5 3 Alamo II 5 4 Apricot Lane * Baymont Inn & Suites 5 5 Brewha’s 5 6 Budget Liquors 57 Campustown Supply Inc. Children’s Discovery Museum 5 8 Circle K 5 9 Class Act Realty * College Station Apartments * Common Ground Grocery 6 0 CVS * Daddio’s * Drifters 61 The Edge 6 2 Express Mart * Fat Jack’s 6 3 First Site 6 5 Graphic Flesh 66 Great Clips * Heartland Community College
* Kroger–N. Main St. * Lincoln College 67 Lunker’s 6 8 Maggie Miley’s * Main Street Bar & Grill * Midwest College of Cosmetology 6 9 Noonan’s Salon 70 Normal Public Library North Street Records 71 Pub II 73 SAMI * Smoker’s Den * Stepping Stone Rental Office * Super 8 Motel 72 Tony’s Tacos 74 University Liquors University Galleries 75 Uptown Crossing 76 Uptown Station 7 7 Varsity Sportswear Waiting Room Records 78 Walk 2 Class 79 Young America Realty
DINING 8 0 Avantis Buffalo Wild Wings 81 Cherry Berry * Ching’s Restaurant 8 2 Coffee Hound– North St. * Coffee Hound– Main St. 8 3 Coffeehouse & Deli Crepe Geeks * Denny’s 8 4 DP Dough * Dunkin’ Donuts 85 Einsteins Emack & Bolio’s 8 6 Firehouse Pizza & Pub 87 Fusion Brew * Garcia’s Pizza 8 8 Garlic Press * Gloria Jean’s Coffee
Insomnia Cookies 8 9 Jimmy John’s 9 0 La Bamba 91 McDonald’s 9 2 Medici 9 3 Merry Ann’s Diner * Michael’s Restaurant 9 4 Noodles & Company 9 5 Papa John’s 9 6 Pizza Hut * Poblano Burritos 9 7 Potbelly’s 9 8 Sugar Mama Bakery 9 9 The Rock Restaurant * Uncle Tom’s Pancake House * Whatcha’ Cravin 100 Windy City Weiners– Beaufort St. * Windy City Weiners– Washington
All display advertising information must be supplied to The Vidette three business days prior to publication.
Day of Publication
Deadline
Monday Thursday
4 p.m. Wednesday 4 p.m. Monday
AD SUBMISSION Advertisements must be emailed by 4 p.m. three working days before publicaton. The format to submit an advertisement is an Adobe Portable Document (PDF); if that is not available to the advertiser, The Vidette can process Adobe Illustrator, Adobe Photoshop and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Vidette cannot adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Vidette reserves the right to float, shrink or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher or Microsoft Powerpoint formats are incompatible with The Vidette’s desktop publishing software. A PDF file is considered a locked document and changes will not be made to the file.
ADVERTISEMENT POLICY The Vidette reserves the right to edit or reject any advertising copy which does not comply with The Vidette’s policies and standards. The Vidette is not responsible for errors in advertising if the ad reaches The Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to publication of the advertisement. Minimum size of an ad is 2 column inches. Depth of ads may increase in one half-inch increments. Ads 15 or more inches deep will be billed for the full 16 inches. No advertisement will be placed upside down. Composition and artwork created by The Vidette becomes the property of The Vidette and cannot be reproduced without consent from The Vidette. Advertisers shall defend and save The Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the advertisers to The Vidette and published in any Vidette advertising. All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser. Alcohol advertisements will not be published in The Vidette’s Preview Guide or Mali-Home Survival Guide publication.
MAKE-GOOD POLICY The Vidette is liable for errors only if notified within 72 hours following publication. Refunds will be given in the form of advertising credit back to the advertiser. The Vidette will not be liable for any content errors that occur after two proofs have been shown to the client. After an advertisement has been proofed and verified correctly by the client with written approval*, The Vidette will enact the following refunds if errors occur: • Distorted or pixelated images/text where content is determined illegible by The Vidette, advertiser will receive a 10% refund. • Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund. • If entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertiser will receive a 40% refund. The Vidette accepts no liability for failure to publish advertising. * When written approval is not possible, then verbal approval must be made for any advertisements.
CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. Credit accounts that have extended billing priveleges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.
(#) Multiple locations in one drop-off location * Location not shown on map NEW Location
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2016-2017 SUPPLEMENTS Fall 2016
Date
Spring 2017
Date
Survival Guide
7.15.16
Winter Coupon Book
1.17.17
Coupon Book
8.22.16
Sex in the Birdhouse
2.8.17
Rental Guide
9.21.16
Fitness Guide
3.1.17
Best of Guide
4.18.17
Preview Guide
5.24.17