E XPER IMENT 01 OF FBE AT S W EE T S
VIEGO YUGE LIU MOONSTRUCK EXPERIMENTS LUNAR COURSE> YEARS PORTFOLIO 2015 SEMINAR TO SELECTED 2019 PHASES
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GRAPHIC DESIGN IS THE PROCESS OF VISUAL COMMUNICATION AND PROBLEMSOLVING THROUGH THE USE OF TYPOGRAPHY, PHOTOGRAPHY AND ILLUSTRATION.
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GRAPHIC DESIGN VIEGO YUGE LIU WEB> EMAIL> VIEGO- VIEGOYU YUGE- GELIU@ LIU. GMAIL. COM COM 415.606. 6850
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OFFBEAT SWEETS
UNCONSCIOUS RECORDINGS
MOON PHASES / 02
MOON PHASES / 05
MOON PHASES / 03
MOON PHASES / 06
DETACHED PSYCHE
ENERGY CLASH
FURIOUS PASSION
INORGANIC INTERACTIONS
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MOON PHASES / 07
REPEATED VIBRATIONS MOON PHASES / 08
REFINDING RELEVENCE MOON PHASES / 09 THESIS
NEWFANGLED CHANGING
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E XPER IMENT 01 OF FBE AT S W EE T S
EXPERIMENT ONE OFFBEAT SWEETS COURSE> GR 330 TYPOGRATERM PHY: COMPLEX SP 2018 HIERARCHY INSTRUCTOR> ARIEL GREY
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A WELL-MADE DESSERT IS DECEPTIVELY HARD TO MAKE. MOON PHASES / 01 PROJECT / EBONY: DARK DESSERT OBJECTIVE /
Choose a type. Based on the emotion of the food, create a recipe book and balance function with high-level aesthetics.
DELIVERABLES / RECIPE BOOK BOOKMARK
APPROACH / Normally, dessert recipes are shown with vivid color and typography I used a lot of black negative space and contrasted this with clean, urban photography. The type was reversed out of this background as well.
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E XPER IMENT 0 2 DE TACGED P SYCHE
EXPERIMENT TWO DETACHED PSYCHE COURSE> GR 613 TYPE TERM EXPERIMENTS FA 2017 INSTRUCTOR> STANLEY ZIENKA
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JUST NOT IF YOU CAN HEAR ME. COME ON IT'S TIME TO GO. THE DREAM IS GONE. MOON PHASES / 02 OBJECTIVE /
Choose a piece of music and find a visual expression for the emotion. Use a projector along with celluloid film and symbolic objects to create images as metaphors. Conceptualize the music experience with a visual solution.
PROJECT / COMFORTABLY NUMB
DELIVERABLES / POSTER: PHOTOGRAPHY TYPOGRAPHIC
APPROACH / Comfortably Numb by Pink Floyd is the subject to create the visual solution. The repeated echo from the lyrics are expressed by repeated type. The light in the swimming pool and the detached highlight represents the nerves that light up in a human.
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E XPER IMENT 0 3 ENERGY CLASH
EXPERIMENT THREE ENERGY CLASH COURSE> GR 601 TYPE TERM SYSTEM SP INSTRUCTOR> 2017 JOHN NETTLETON
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DELIVERABLES / PROMOTION POSTER PROGRAM SCHEDULE NAME BADGE CONFERENCE SIGNAGE WEBSITE FEEL APPLICATION FEEL
PROJECT / 2016 ATYPI CONFERENCE CONFLICTING IDEAS CAN LEAD TO DEEPER UNDERSTANDING MOON PHASES / 03 OBJECTIVE /
Design materials for a design conference that took place in the past.
APPROACH / The materials were designed for the 2016 AtypI conference. The topic of this conference is Convergence. Convergence means working together. The new materials used vivid colors to create contrast and conflict expressing the energy of convergence of many differing idea and perspectives.
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E XPER IMENT 0 4 UNCONSCIOUS RECORDINGS
EXPERIMENT FOUR UNCONSCIOUS RECORDINGS COURSE> GR 613 TYPE TERM EXPERIMENTS FA 2017 INSTRUCTOR> STANLEY ZIENKA
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HIDING UNDER THE MAGIC SHADOW OF BEAUTY. MOON PHASES / 04 OBJECTIVE /
Undertake extensive research, writing, image gathering, and design. The main source of research material is the environment or personal habits. Mentally and physically record things that are seen, heard, touched and smelled while going about daily routines.
DELIVERABLES /
PROJECT / KRAFTWERK MAGAZINE REDESIGN
BOOK LAYOUT BOOK COVER
APPROACH / There is a kind of specific scene in ordinary life that shows the beauty and a funny melting together with the ugly and the dirty at the same time. I recorded them together with explanations and illustrations.
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E XPER IMENT 0 4 UNCONSCIOUS RECORDINGS
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E XPER IMENT 0 4 UNCONSCIOUS RECORDINGS
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E XPER IMENT 0 5 FUR IOUS PA S SION
EXPERIMENT FIVE FURIOUS PASSION COURSE> GR 612 INTEGRATED TERM COMMUNICATIONS SP 2018 / MESSAGE SYNTHESIS INSTRUCTOR> CHRISTOPHER MORLAN
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THE CHARACTERS SWALLOWED THEIR ANGER AND HUMILIATION, AND WAITED FOR THE PERFECT MOMENT TO UNLEASH A BLOOD BATH PROJECT / HIDEOUS HERO DELIVERABLES / WEBSITE BILLBOARD ADS TICKETS PRODUCTS SOUNDTRACK PACK AGING CATALOG CD COLLECTION CONTAINER
MOON PHASES / 05
APPROACH / I chose Quentin Tarantino as the director. For the theme for the film festival I found a clue; the characters swallow their emotions. They often wait for a chance for revenge with their anger in an extreme and violent outcome. The red dot represents blood and pain. The burned hole is as if humiliation is taking something away from people. The bright half is like wounded burnt skin and represents the characters’ physical and emotional wounds.
OBJECTIVE / The central project will be a hypothetical film festival that will celebrate the work of one chosen director through several deliverables in an integrated system.
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E XPER IMENT 0 6 INORGANIC INTERACTIONS
EXPERIMENT SIX INORGANIC INTERACTIONS COURSE> GR 601 TYPE TERM SYSTEM SP INSTRUCTOR> 2017 JOHN NETTLETON
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OBJECTIVE / Research a company in a field of interest. Make sure the company selected has an annual report or a CSR report online that can be referenced.
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PROJECT / MUJI ANNUAL REPORT DELIVERABLES / ANNUAL REPORT
APPROACH / The company selected is MUJI. The report’s layout was simplified but kept MUJI’s color palette. Pictures interacted with the body copy, making the products come alive.
MOON PHASES / 06 TO BE CONFIDENT IN A SIMPLICITY THAT FEELS IN NO WAY INFERIOR TO SPLENDOR.
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E XPER IMENT 0 7 REPE AT ED V I BR AT IONS
EXPERIMENT SEVEN REPEATED VIBRATIONS COURSE> GR 613 TYPE TERM EXPERIMENTS FA 2017 INSTRUCTOR> STANLEY ZIENKA
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OBJECTIVE / Find an old magazine to redesign the layout. Use the original elements which include the photo and the graphic elements. The whole idea of this project is to reuse the limited elements to express the visual style to match the emotion of the contents.
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MOON PHASES / 07
PROJECT / KRAFTWERK MAGAZINE REDESIGN NO OTHER BAND SINCE THE BEATLES HAS GIVEN SO MUCH TO POP CULTURE. DELIVERABLES /
MAGAZINE LAYOUT
APPROACH / Kraftwerk is an first electricronic band who has a consistent visual style. Red color is their mean color the use four repeated image as a standard. I carried this method into the design of the magazine pages along with a strong digital feeling.
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E XPER IMENT 0 8 REFINDING RELEVENCE
EXPERIMENT EIGHT REFINDING RELEVENCE COURSE> GR 604 THE NATURE TERM OF IDENTITY FA 2018 INSTRUCTOR> HUNTER WIMMER
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DELIVERABLES / CONCEPT IDENTITY WEBSITE
MOON PHASES / 08
PROJECT / ROLLING STONE REBRANDING YOUNGER GENERATION IS THE FORCE THAT WILL CHANGE THE WORLD. OBJECTIVE / Select a brand that is languishing and identify its essence. Revive the brand by repositioning and expanding the new brand’s identity and creating new extensions that open the company to a whole new demographic while still remaining true to its original soul.
APPROACH / Rolling Stone magazine used to be a one of the leading magazine regarding political commentary. Now Rolling Stone is losing its spirit of criticism and edgy insights. By redesigning the identity and the strategy, Rolling Stone rebuild its reputation by leading the younger generation to get involved in culture, politics and social affairs to push the changes.
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EXPERIMENT THESIS NEWFANGLED CHANGING COURSE> GR 850 THESIS3TERM REFINEMENT SP 2019 INSTRUCTOR> PHIL HAMLETT/ ARIEL GREY/ WIOLETA KAMINSKA
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OBJECTIVE / Develop an MFA thesis by defining a problem around people and creating a possible solution through a graphic design approach. MFA thesis project is a year-long process of conducting research, analyzing strategies and developing solutions. The design solution will successfully reach its intended audience on multiple platforms that demonstrate conceptual design thinking and practices.
APPROACH /
PROJECT / THINK MFA THESIS MOON PHASES / 09 CHANGING THE STEREOTYPED IMAGE OF THE TATTOOS IN CHINA The art of the tattoo will reframe the image of the tattoo in China where it is currently misperceived as an obstacle to social acceptance and career success. in China, especially among older adults, this antiquated attitude persists and is a source of misunderstanding, prejudice, and generational conflict. Therefore, the art of the tattoo will utilize a range of graphic design strategies to educate, inform and create a more enlightened atmosphere concerning the aesthetics of this ancient art form.
DELIVERABLES / VISUAL SYSTEM BRANDING UI / UX
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TO MY FAMILY / For supporting me. For giving me a chance to explore my experiments.
TO MY INSTRUCTORS / Phil Hamlett, Mary Scott, Hunter Wimmer, John Nettleton, Christopher Morlan, Wioleta Kaminska, Ariel Grey, Stanley Zienka, David Hake, Andrew Loesel, Ryan Medeiros, Scott Rankin, Shel Perkins, Bob Slote, Jill Ballard for helping me, encourage me and providing me the resources to become a better designer.
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TO THE PEOPLE WHO LOVE ME THANK YOU
TO MY FRIENDS/ CLASSMATE / Yitian Michell Ma, Yang Echo Wu, Xuqing Chris Zhang, Zhanpeng Ma, Wendi Dean Zhu, Hongyu Benson Li, Tianyang Taylor Zhang, Xiaoxiao Bella Bai, Jinghao Victor Hua, Jian Fang, Lin Chen, Xinlin Yang, Haotian Flex Xue, Chiachi Huang, Jianda Queenie Xu, Yixi Rosie Wang, Weibang William Peng, Pheasant, Yision Gu, Youngee Nam, for being a listeners, and being there with me walk through the tough days. For being supportive, giving me all kinds of valuable suggestions when I having hard time making decisions. Thank you all for being a helper whenever I need.
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COLOPHON PRODUCTION / Blurb.com, Printing and Binding
MATERIAL / Image Wrap Matte Finish, Cover Proline Uncoated #100, Text
TYPEFACE / Bell Gothic Light
PHOTOGRAPHY / Viego Yuge Liu
SOFTWARE / Adobe Creative Cloud
SCHOOL / Academy Of Art University
CONTACT/ Viego Yug Liu +1.415.606.6850 viegoyugeliu@gmail.com viego-yuge-liu.com
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