Content Why Exhibitions Why Exhibiting
How we organize?
Who we are?
• • • • •
Current market state Reasons to exhibit Role of stakeholders Benefits of exhibition Opportunities for sponsors and exhibitors • Rights of sponsors and exhibitors • Targeted sponsors • Criteria for sponsors and exhibitors • Potential sponsors and exhibitors • Targeted visitors • Products to exhibit • Floor plan • Exhibition scale • Register information
Current market state Reasons to exhibit Role of stakeholders Benefits of exhibition
WHY EXHIBITIONS?
Vietnam current market state CONSUMERS • Increase demands • Require access of the information about the production and preservation process
ENTERPRISES • Increasing investments, but still: • Outdated (small, separated and no overall strategy) • High price
SAFE & CLEAN FOODS
GOVERNMENT • Development support • Product price and quality regulation
Reasons to exhibit CONSUMERS For consumers’ needs: access and use safe foods
ENTERPRISES For enterprises’ desire: stable strategy and plan of industry development, be favored and cared
SAFE & CLEAN FOODS
GOVERNMENT For government’s will: sustainable development of a clean agriculture, satisfy demands of domestic consumers and export
Role of stakeholders CONSUMERS Need the right and access of the information about the process of producing, processing, preserving and distributing foods
SAFE & CLEAN FOODS ENTERPRISES Transparent information about the process of producing, processing, preserving and distributing foods
GOVERNMENT Need tools and sanction to ensure needs of enterprises and consumers
Benefits of exhibitions SUPERVISED by Government Text
The process of creating products The process of supervising and regulating quality The information of distributing products Sales points
PUBLISHED by Enterprises
Text
AWARED & UNDERSTOOD by Text Consumers
Key Message To PRODUCE and CONSUME SAFE and CLEAN foods are everyone’s RESPONSIBILITY and RIGHT
Opportunities for sponsors and exhibitors Rights of sponsors and exhibitors
OPPORTUNITIES FOR SPONSORS AND EXHIBITORS
We not only want to organize the large-scale and pretigious specialized exhibition. We also want to change traditional method
of organizing exhibition.
Opportunities for Sponsors and Exhibitors Create CUSTOMERS’ and USERS’ EXPERIENCES
• Users feel more interested of being able to see, touch, taste, smell and feel various agricultural products of high-quality at one place. • Customers gain never-forget high-tech experience: Just
to:
SCAN THE CODE
keep track of orgin and whole production process access manufacturer’s information access product’s information Thus, acknowledge and trust the SAFE and CLEANLINESS of your products.
Opportunities for Sponsors & Exhibitors EXPANDING NETWORK of business
• Specialized exhibition is the most effective and budget-saving marketing channel: • Meet and connect to enterprises’ CEOs at 200 exhibition booths • Approach over 50,000 targeted visitors and customers.
Images credit to: Coroflot.com and Agro + Food + Drink + Tech Expo Georgia 2016
Rights of sponsors and exhibitors Promotion benefits Receive media sponsor from a wide range of prestigious newspapers: Today Agriculture, Vietnam Agriculture, Investment, New Ladies, Enterprise Forum, etc.
Present on the Exhibition’s official website, fanpage. Be supported and participate in the social media channels of the show such as: Facebook, instagram, Youtube, .. Be appeared and get along with strategic communication campaign of the show
Rights of sponsors and exhibitors Benefits of participating in Show’s Sub-events Attend Seminars, Discussions, Forums for Enterprises and propose solutions of industry development • Strategy, planning. • Support, investment incentives, proper tax policy to lower market price, ensure mid-income consumers able to access safe and clean foods.
Business Matching 1:1 to seek business opportunities and expand network
Individual and Enterprise Honor Award for contributions to Industry Development
Targeted sponsors Criteria for sponsors and exhibitors Potential sponsors and exhibitors Targeted visitors Products to exhibit Floor plan Exhibition size Register information
HOW WE ORGANIZE?
Targeted sponsors
MINISTRY OF AGRICULTURE AND RURAL DEVELOPMENT
GENERAL COUNCIL OF AGRICULTURE AND RURAL DEVELOPMENT VIETNAM
Ministry of Technology and Science
Vietnam Young Entrepreneurs’ Association
Digital Agriculture Association
Criteria for sponsors and exhibitors Legally operating in the industry of manufacturing, processing, distribution safe foods
Having certificates of safe foods for exhibiting products Willingly guarantee to exhibit safe foods
Private Stamp for tracking the production process of products displaying at the exhibition
Potential sponsors and exhibitors Vietnam’s first certified organic dairy farm
Cooperating with VINGROUP to manufacture and distribute safe foods
Adoption of advanced microbiology techonology from EM Japan
Adoption of Israeli high-tech manufacturing processes
Having food chain producing & distributing stadardized agricultural products, with a vision to participate in world food chain.
Vinamit Organics food chain
Green vegetables advanced manufacturing process
Products with HACCP international certifications
Coffee being processed from coffee beans which are 100% clean and free from impurities
Vinaseed clean and safe rice having self-contained manufacturing process, guaranteeing of «4-free» products
Exported cashews certified as ISO 22000:2005
Exhibitor groups The Display Section of Exhibition presents Vietnam leading enterprises in each phase of the safe and clean food chain HARVEST
PRODUCTION
MATERIALS
DISTRIBUTION
STORAGE
PROCESSING
Targeted visitors • Professional food Retailers • Supermarket Managers
• Canteen Managers (universities, hospitals, firms, etc.) • Distributors and Wholesalers • Importers and Exporters • Restaurant and Hotel Managers
• Health care drug store Managers • Online Retailers • Agricultural product store Managers • Restaurant Managers at traffic stations, tourism spots
• Hospitals and clinics • Targeted mass customers
Exhibited products Materials Plant seeds, cattle Agriculture soil, farms – cages, etc. Organic fertilizers Supporting agricultural equipments and tools Harvest and Post-harvest Technology Covering materials: plastic, tarpaulin Machinery and equipment: harvesterthresher, tractors Postharvest waste disposal Product inspection, classification technology
Production Equipment, pumps, plough, seed, sow Glass houses, caged houses, domes Product lines Product management lines Processing & Storage Machinery & equipment: miller, dryer‌ Processing line Packaging technology Preservation technology, cold storage Quality monitoring, measurement, accreditation
Exhibited products
Product Distribution
• Transportation service, export and import consulting services
• Organic extracts
• Natural and organic foods (vegetable, fruit, etc.)
• Cosmetics and personal care products
• Natural and organic beverages (milk, tea, wine, etc.)
• Alternative and traditional medicine
• Herbs and spices
• Supplements and functional foods • Treatments and wellness
Floor Plan Phu Tho Stadium 01 Lu Gia street, Ward 15, District 11, Ho Chi Minh City, Vietnam Size: 5000 sqm
Sponsor Natural & health care products Materials Production Harvest & postharvest technology Processing and storage Product distribution Main entrance
PHU THO STADIUM
Exhibition scale
• Number of booth: 200 booths • Display area: 5,000m2 • Visitors: 50,000 visits * Estimated figures
Exhibiting Method Sponsor
Standard booth Inclusion:
Diamond, Gold, Silver, Copper (rights corresponding to sponsor packages)
Partitions Booth fascia 1 plug 13A/220V 2 neon lights 1 table, 2 chairs Carpet 1 waste basket
Fee: VND20 million/ 9m2 Fee calculated on sponsor booth packages Minimum registration: 01 booth
Raw space Raw space only, without any facilities.
Exhibitors are responsible for their own Booth design, construction and payment (if yes). Fee: VND1.5 million/ m2 Minimum registration: 18 m2
Register information Contact Event Organizer for Details:
Asia Trade Fair & Business Promotion JSC Address: 88 Pham Ngoc Thach Street, Dong Da District, Hanoi, Vietnam Hotline: 091.668.9198 - Ms. Mai Anh (Meggie) Tel: (84-4) 3573.6728 – Ext: 14 Fax: (84-4) 3573.6727 Email: info@atfaexpo.vn
SHOW ORGANIZER - ATFA
Business
Registration License
The most professional & experienced organizer of specialized shows in Vietnam • Professional in 30 exhibition shows ( Vietnam Motorshow, Saigon Autotech, I3F Vietnam, Ginseng World tour,…) • Successfully manage 300 events during 11 years of establishment and development • Very good relations with the Government & Branches, 200 Media agencies • Excellent capability on management all risk during the show
Show’ Names
Year
Co-organizer
Displayed products
Vietnam Motor Show
2006, 2008, 2009, 2010, 2011, 2015, 2016 (7 times)
Vietnam Automobile Manufacturers’ Association – VAMA
- Automotive manufacturers’ and of VAMA - Enterprise of automotive supporting industry
Saigon Autotech & Accessories
From 2006 till now (12 times)
Vietnam Chamber of Commerce and Industry – VCCI
- Automobile Manufacturers and Importers - Motorcycle and e-bike Companies - Part and Accessories Suppliers - international companies
Int’l Festival of Natural Products & Functional Foods in Vietnam
From 2013 till now (4 times)
Vietnam Association - Functional Foods, Beauty product of Functional Foods - Functional Ingredients – VAFF - Beverage: energy drinks, vitamin drinks, tea, cordial... - Dairy & Dairy Products: fresh milk, milk powder, dietary dairy
Int’l show on technologies for safety food & Agricultural product
2015
Vietnam fruit & vegetable Association
- Technology for food safety and food hygiene Agricultural goods
Korea Ginseng World Tour in Vietnam
2012, 2013 (2 times)
SMBL Cosco Marketing Co., LTD
-
Displaying & connecting technology supply and demandTechDemo
2013, 2014, 2015 (3 times)
Ministry of Science and Technology
- Technology Products
Ginseng Processed Ginseng goods Ginseng cosmetics Kpop performance
VIETNAM MOTOR SHOW 07 times: 2006, 2008, 2009, 2010, 2011, 2015, 2016
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SAIGON AUTOTECH 12 times: 2006 ïƒ 2016
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Int’l Festival of Natural Products and Functional Foods in Vietnam - I3F 4 times: 2013 2016
33
Korean Ginseng World Tour 2 times: 2012, 2013
ORGANIZERS • • • • • •
Tào Linh (Mr.) – General Director Nguyễn Minh Ngọc (Ms.) – Business Development Director Vũ Thu Hà (Ms.) – Project Director Nguyễn Mai Anh (Ms.) – Exhibition Manager Vũ Bích Thủy (Ms.) – P.R & Events Manager 15 enthusiastic and professional staff
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THANK YOU SEE YOU AGAIN SOON