Cannes Lions 2012. The Cannes Lions International Festival of Creativity.
Clear Channel International Proud sponsor: 2010 / 2011 / 2012
For the last three years we have supported the Cannes Lions as part of our commitment to championing great creativity. As a pure-play advertising medium the quality of the creative plays a fundamental role which, when combined with context, timing and audience insight, leads to truly effective out-of-home campaigns. William Eccleshare CEO, Clear Channel Outdoor
Grand Prix Lions 2012. The Cannes Lions International Festival of Creativity.
Media Lions. Media Lions Grand Prix winner Grand Prix winner 2012 2012
What the Media Jury said…
According to Mainardo de Nardis, President of the Media Lions Jury and OMD Worldwide chief executive:
“We looked for substance and campaigns that made a difference. The theme was authenticity with ideas that could be remembered... the Google campaign was very special."
“It’s an Olympic gold medal and Wimbledon singles championship rolled into one.” Juror Alex Altman, Chief Executive, Initiative
According to the jury: “By using the oldest medium in the world – outdoor – and using technology in a different way, it recreated the consumer path and it drove the creation of the message.”
Google ‘Google Voice Search’
Agency: Manning Gottlieb OMD, London Country: UK
Media Lions Grand Prix Winner Google ‘Google Voice Search’
Agency: Manning Gottlieb OMD, London Country: UK
Outdoor Lions. Media Lions Grand Prix winners Grand Prix winner 2012 2012
What the Outdoor Jury said…
Outdoor Jury President, Lo Sheung Yan, executive creative director, North East Asia and chairman at JWT explains why the Grand Prix winners earned the top prizes. On Coca-Cola’s ‘#cokehands’: “You cannot think of a simpler execution that carries such a deep meaning about a brand, and at the same time, embraces such a gigantic brand globally in a very simple graphic visual.”
“Outdoor is not all about technology. It’s about the idea and how it lives in real life. It might be an oldfashioned principle, but great ideas can, and should live anywhere.” Juror Paul Silburn, Executive Creative Partner at Saatchi & Saatchi
On Mercedes-Benz ‘The Invisible Drive’: “Most of the time outdoor tries to grab people’s attention in a split second, whereas with this piece of creative, people cannot stop watching and interacting with it…This campaign didn’t try to be cool or show-off.”
The Coca-Cola Company – Coca-Cola ‘#Cokehands’
Agency: Ogilvy Shanghai Country: China
Outdoor Lions Grand Prix Winner The Coca-Cola Company, ‘#Cokehands’
Agency: Ogilvy Shanghai Country: China
Daimler – Mercedes-Benz B-Class F-Cell ‘The Invisible Drive’
Agency: Jung von Matt, Hamburg Country: Germany
Outdoor Lions Grand Prix Winner Daimler – Mercedes-Benz, ‘The Invisible Drive’
Agency: Jung von Matt, Hamburg Country: Germany
Gold Lions 2012. The Cannes Lions International Festival of Creativity.
Virgin Australia – Flights from Australia to the USA ‘AUS to USA’
Agency: Clemenger BBDO, Sydney Country: Australia
The Sunday Times – Rich List ‘Royal Family’
Agency: CHI & Partners, London Country: UK
The Sunday Times – Rich List ‘Sport’, ‘Dragon’s Den’ & ‘Rolling Stones’
Agency: CHI & Partners, London Country: UK
Abinbev – Norte Beer ‘Norte Photoblocker’
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires Country: Argentina
Camp Nectar ‘Real Fruit Boxes’
Agency: Age Isobar, São Paulo Country: Brazil
Eterna Cadencia ‘The Book That Can’t Wait’
Agency: DRAFTFCB, Buenos Aires Country: Argentina
DB Breweries – Monteith’s Crushed Cider ‘Twigs’
Agency: Colenso BBDO, Auckland Country: New Zealand
Lego ‘Lego Builders of Sound’
Agency: Serviceplan, Munich Country: Germany
Carlsberg ‘Bikers’
Agency: Duval Guillaume Modem, Antwerp Country: Belgium
TNT ‘Push To Add Drama’
Agency: Duval Guillaume Modem, Antwerp Country: Belgium
Coca-Coca South Pacific – Coca-Cola ‘Share a Coke’
Agency: Ogilvy & Mather, Sydney Country: Australia
Nestle – Kit-Kat ‘Smartphone’
Agency: JWT, Mexico City Country: Mexico
Nestle – Kit-Kat ‘Meeting’
Agency: JWT, Mexico City Country: Mexico
JVC – Camera GCPX10 ‘Basketball’
Agency: DRAFT FCB, São Paulo Country: Brazil
JVC – Camera GCPX10 ‘Playground’ & ‘Skate’
Agency: DRAFT FCB, São Paulo Country: Brazil
Mercedes-Benz Česká Republica – Night View Assist ‘Child’
Agency: BBDO Germany, Dusseldorf Country: Germany
Mercedes-Benz Česká Republica – Night View Assist ‘Bike’ & ‘Deer’
Agency: BBDO Germany, Dusseldorf Country: Germany
Life Cycle - Bicycle ‘Terrain’ ‘Road Map’ & ‘Cityscape’
Agency: DDB Group Country: Singapore
Western Union – Money Transfer ‘Franklin Ghandi’
Agency: McCann WorldGroup, Mumbai Country: India
Western Union – Money Transfer ‘Lincoln Fahd’ & ‘Queen Mao’
Agency: McCann WorldGroup, Mumbai Country: India
Save the Children ‘Kitchen Circle’
Agency: Y&R Mexico Country: Mexico
Save the Children ‘Livingroom Circle’ & ‘Bedroom Circle’
Agency: Y&R Mexico Country: Mexico
Unilever – Breeze Washing Detergent ‘Ketchup’
Agency: Lowe Singapore Country: Singapore
Unilever – Breeze Washing Detergent ‘Orange Juice’, ‘Ice Cream’ & ‘Chocolate’
Agency: Lowe Singapore Country: Singapore
Maxam ‘Civilisation - Rome’ & ‘Civilisation – Egypt’
Agency: JWT Shanghai Country: China
Forbes Brasil – Forbes Magazine ‘Donald Trump’
Agency: Ogilvy Brasil, São Paulo Country: Brazil
Forbes Brasil – Forbes Magazine ‘Mark Zuckerberg’, ‘Richard Branson’, ‘Tiger Woods’
Agency: Ogilvy Brasil, São Paulo Country: Brazil
Amnesty International ‘Omar’ & ‘Roberto’
Agency: Lowe Ginkgo, Montevideo Country: Uruguay
Amnesty International ‘Claudio’ & ‘Eduardo’
Agency: Lowe Ginkgo, Montevideo Country: Uruguay
Thank you.
The Cannes Lions International Festival of Creativity.