3 minute read
DESIGN
A Breath of Fresh Air, Mask Free
By Helen Houston, Owner
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Outdoor living needs have evolved, and home furnishings manufacturers are keeping pace. For years, designers have reported their clients’ desires for functional outdoor living spaces designed as an extension of the indoors and often included as part of an overall design project from the outset. But these outdoor spaces have become more important than ever before as the pandemic continues to impact the way homeowners live, lounge, and entertain.
Homeowners are no longer casually creating outdoor spaces. They view these areas as critical extensions of their homes and to support their overall wellbeing. We are all learning to appreciate our backyards, porches, patios, and beyond as they provide new forums for work, play, learning, and connection. As the U.S. extends past the one-year mark of quarantining and social distancing, functional outdoor spaces can be the antidote to COVID-19-induced cabin fever. The ability to step outside, get fresh air, and relax in an environment outside the four walls of one’s home can affect one’s overall wellbeing.
Spending more time outdoors can lower stress levels and boost mental health. Over the last year, the outdoors has been a sanctuary for escaping the monotony of spending all your time in one place.
According to a pre-coronavirus focus group done by residential home products marketing firm Kleber & Associates, 74 percent of participants invested in outdoor living because it enhances the environment of their home, while 64 percent said outdoor living is a way to find refuge or escape every day. This refuge is more important now than
As time outside increases, so do the demands for highfunctioning furnishings. Durability, comfort, and convenience are all driving outdoor living product trends.
Much like the way the inside of a home is now a place for work, school, and entertainment, outdoor spaces also serve multiple purposes.
When creating their outdoor living areas, homeowners want spaces designed around entertaining. We’re seeing many prioritizing spaces where they can gather with loved ones, like areas for lounging and cooking.
Those missing the pre-pandemic social connections use front porches and backyards as venues to connect with friends and family. Because of ongoing coronavirus concerns, many are wary of indoor entertaining and are opting to bring guests outside. Large outdoor dining tables with room to safely entertain guests and spacious and versatile lounge seating for conversation and more casual dining are all options for spending time with loved ones when being inside is not.
As homeowners look at their outdoor spaces as an extension of their indoor areas, they make these spaces more functional and add kitchens, lounge areas, and even technology devices such as televisions or projectors.
Outdoor kitchens, in particular, are becoming increasingly popular and the technology is evolving. Wayfair Professional’s 2020 Trend Watch reported a 66 percent increase in customer searches for modular outdoor kitchens and a 155 percent increase in searches for outdoor bars. Outdoor cooking technology has advanced past the simple backyard grill. Now homeowners can take advantage of outdoor kitchen appliances and cabinetry with the same functionality as those indoors.
Anecdotally, we’re seeing people recast their routines and reprioritize time outdoors, regardless of the season or climate. While the concept isn’t new, many people take this to heart and find new ways to embrace their surroundings and invest more thoughtfully in outdoor spaces that feel comfortable year-round.
Durable materials such as powder coatings and performance fabrics help outdoor furnishings and appliances stand up to the elements. Accessories such as heaters or fire pits and tables can help provide comfort in cooler temperatures. In contrast, ceiling fans and awnings offer relief from the heat.
The ability to shop for furnishings has also changed during this time. In general, the industry has moved quickly as manufacturers, retailers, and suppliers have come together to meet new demands and challenges safely. Some retailers adjusted their online experience with curbside pickup. Other manufacturers created virtual showrooms to enhance the online shopping experience.
Eventually, coronavirus will be a thing of the past, and people will feel more comfortable venturing out beyond their yards. For now, consumers are investing in making outdoor spaces comfortable, functional, and enjoyable places to be.V