Product Launch

Dry Hair?

It’s Time To Nutrify

L’Oréal Professionnel presents Serie Expert Nutrifier, the advanced silicone-free nourishing system for a natural and non-coated result on hair.

For many of us, our hair is our crowning glory, a matter of pride. It is as much a result of genes and tradition as it is of painstaking love and care. However, despite the dedication to our locks, we all dread the occasional bad hair day. Over 45% of Indian women experience a bad hair day every week! When asked what this looks like, the most common responses include hair being dry and rough.

Did you know that dry hair means your hair is undernourished? It may look dull, feel rough or lose shine! If we leave this untreated, it could result in further damage to hair. Just like our body, our hair too, requires the right nutrition to look and feel healthy. However, aggressive humidity, excessive heat styling and most importantly, the lack of the right hair care regime could result in dry hair.

Bid adieu to dry Hair

L’Oréal Professionnel, the leading hair care salon brand in India, introduces a new range of nourishing hair care products to ensure your hair gets the nutrition it deserves.

Presenting Serie Expert Nutrifier, the latest entrant to the brand’s expert hair care portfolio of targeted treatments and advanced home care solutions. The Nutrifier range is designed to provide effective nourishment to the hair, without weighing it down. Said to be silicone-free, this range is formulated with a light-weight technology for a natural and non-coated result on hair.

expert in-Salon Care

Experience the signature Powermix Nutri treatment exclusively in salons to give your hair a boost of nutrition. This service uses cutting-edge technology with highly active ingredients that fuse together and create a freshly mixed nourishing masque.

nouriSHing HomeCare

To prolong the benefits of the service, take the glossy mango coloured products home for best results. The three-step expert home care range includes a gentle cleansing shampoo, a deep nourishing hair masque and a never-seen-before ‘DrynessDefence Balm’ or simply put, the ‘DD Balm’. Created exclusively for the dry ends of hair, this hair balm gives your hair instant softness, enhanced shine and easy de-tangling! A must have in every woman’s bag for a perfect on-the-go hair touch up anytime, anywhere!

Nourished hair for up to 48 hours!

This advanced silicone-free nourishing system is infused with the power of Glycerol and coconut oil in a lightweight formula to leave hair instantly soft, supple and irresistibly smooth to touch.

Great Hair on-the-go with the new Dryness Defence DD BALM!

Developed especially for the most sensitive sections of dry hair – the ends, this lightweight and nourishing gel balm melts into your hair and leaves it instantly soft, smooth and silky. It’s time to take your hair care routine up a notch with this on-the-go hair balm that’s perfect for hair lengths that tangle easily. Nutrifier Shampoo: `635 for 300 ml Nutrifier Masque: `780 for 250 ml Nutrifier DD Balm: `575 for 40 ml

Discover the all new Nutrifier range during your next visit to a L’Oréal Professionnel salon. Ask our expert hairdressers for the Powermix Nutri treatment and take home expert nourishing products to experience visible results.