01
Majalengka 2020
Focus Purpose
: Brand Identity : Campus Assignment
01 Majalengka
City Branding is a way to build a city’s identity. In this group assignment, we need to make the city branding of Majalengka. We chose this regency because it has a variety of potentials, but publications and expositions were still lacking.
Vikha Puti Madani
20 20
A Piece of Majalengka The Concept is based on interaction and forms of collaboration carried out by various elements in Majalengka: government, community, and tourists.
Keywords: Collaboration, Dynamic, Tradition, and Joyful.
Finding Shapes
01 Majalengka
Vikha Puti Madani
20 20
Majalengka tourism stationery is used to complete correspondence activities. I use the main logo as a visual asset that is in focus , shape of the exploration, layout, and colour of the logo applied to the design.
Finding Shapes
01 Majalengka
As way to make it easier for tourists visiting Majalengka, a tourist map we made to show the distribution of tourism throughout the districs in Majalengka Regency.
Vikha Puti Madani
20 20
Maps are showing the important places that can help tourists in the area to carry out their activities such as airports, terminals, and tourist information centers.
Finding Shapes
01 Majalengka
20 20
This journal was created as a medium that can communicate directly with tourists in a more personal way. Through this journal, tourists will get general information about Majalengka on the front page. Furthermore, on the back, they can capture precious moments in Majalengka.
Finding Shapes
01 Majalengka
Application of Majalengka Branding in various media.
Vikha Puti Madani
20 19
Finding Shapes
02
Nasgoooor Typeface 2020
Focus Purpose
: Type Design : Campus Assignment
setarbak be� bang ayo lon tong nasi gurih juragan cer� vis naged sosis aneka shirfis CIKEN SOAP AYAM SEGAR SI� OMAY RASA SIOMAY S�OBERI DAFTAR
02 Nasgoooor Typeface
G typeface
Bold condesnsed fonts with extreme
Condensed
crossbar, modular, varied can be used
Chunky
for seriour or almost serious themes.
Modular
This typeface is best used for display purposes such as headers and large scale typography.
Vikha Puti Madani
Almost Serious Fun
20 21
“Nasgooor” is taken from acrotym “Nasi Goreng” which is well known in Indonesia, taken from the sign of a roadside fried rice seller who inspired the creation of this vernacular lettering. The four letter “O” represent various variations of the letter.
The goal is to produce new modern fonts with readibility and legibility as well as good letter consistency with a new nature and spirit inspired by the selected vernacular letters. Then also develop the potential in vernacular letters that can be appointed as characteristic typefaces.
Finding Shapes
02 Nasgoooor Typeface
Process Process starts by tracing the vernacular letters found. This step were meant to explore the characteristic of the vernacular typeface.
The chosen characteristics are: condensed, extreme, cross bar placement, thick weight, semi diagonal axis and rounded modular.
After doing some analysis, it was determined that these characters does not really have a clear system, which means each alphabet character has a different system. Therefore, I decided to choose a few of characteristics that were collected from the tracing step, and applied it to the sketch to made the early grouping system.
Vikha Puti Madani
20 20
Finding Shapes
02 Nasgoooor Typeface
Final The anatomy of the Nasgoooor letters is the same as for other sans serif letters. The difference is seen in the location of the elements and the shape of the module which gives a different impression.
Lowercase Shape
Variative Ligature
Modular Shape
Modular Shape
Semi Diagonal Axis
Crossbar
Extreme Crossbar Position
Strong & Bold Stem
Bar
Shoulder
Counter
Dot
Caps High Ascender
X High
Descender
Sans Serif
Stem
Terminal Counter
Bowl
Ligatures and character variations are made in the hope that user can play around with something new.
Vikha Puti Madani
20 20
Finding Shapes
02 Nasgoooor Typeface
The use of Nasgooor in the cover of Millenial Koplo albums and music magazines. This typeface is used in forming the singer’s logo and headlines in magazine.
Vikha Puti Madani
20 20
Besides being used in vernacular themed visual identity, Nasgooor with variety of ligatures can be applied in modern playful visual, such as juice bottle labels and shampoo, soap, and handsanitizer.
With simple and bold fonts, they can be used in sports themes such as posters and visual identity.
Finding Shapes
03
Kabinet Arunika KM ITB 2020 2020
Focus : Brand Identity Purpose : Campus Affairs Role : Art Director
03 Kabinet Arunika
Kabinet KM ITB 2020/2021, Kabinet Arunika is a Kabinet that is based on the adaptive-integrative vision of KM ITB to increase community resilience in facing the challenges of the times to create KM ITB that is strong and able to develop despite the various challenges of the times because it has good learning abilities.
The characteristics of the movement of the Kabinet KM ITB in this period were human-centered, effective/solutional, original, creative/innovative, and a form of improvement from the previous KM ITB progress (continuous improvement).
Vikha Puti Madani
20 20
To create an original, innovative, and creative visual identity, a competitive visual is created so that it is expected to attract more public attention.
From the Kabinet’s vision keywords, namely Adaptive, Integrative, and Resilience, the Ministry of Strategic Communications translates these keywords into visual keywords, namely:
Structured
Flexible
Distinctive
Adopt a hierarchical
Can adjust the needs
Has its own original
information system, place
of each element of the
characteristics and can
information on a design
Kabinet Arunika.
compete with the visual identity of other BEM.
Finding Shapes
03 Kabinet Arunika
The box is a representation of the
Kabinet Arunika as a container for the movement
of all cabinet elements. The circle is a representation of resilience that is not easily broken, toppled, or deformed. The circle is also defined as the portion of each Kabinet’s element. The sun is the representation of Arunika’s name, this cabinet is a symbol of new hope.
Vikha Puti Madani
20 20
The main logo will also have a shape that rotates and revolves like the sun, the more perfect the circle shape, the more perfect the goals and objectives that have been implemented.
These logos are derivatives of the main logo, still have a representation of a container and a circle as a portion of each element. The icon of each element is a translation form of each value as well as the role element.
Finding Shapes
03 Kabinet Arunika
Emoji and patterns are used as visual assets in this brand identity. The emoji form is a simplification of information supporting objects, while the pattern is a derivative of ministry logos.
Character is a supporting visual asset to display the Ministry through the form of a character.
Vikha Puti Madani
03 Kabinet Arunika
Vikha Puti Madani
20 20
03 Kabinet Arunika
km.itb 2h
Send Message
20 20
km.itb 2h
Send Message
Finding Shapes
04
Zen Body Soap 2021
Focus Purpose Role
: Social Media Design : Freelance Project : Freelance Graphic Designer at Kolam Susu Studio
04 Zen Body Soap
Zen Antibacterial Body Soap is a soap product marketed by PT Bina Karya Indonesia. This antiseptic soap is made from red shisho leaves from Japan as one of the main formulas combined with various other natural ingredients, such as Sandalwood, Seasalt, and Sulfur.
I was engaged in visual crafting Zen Body Soap’s social media content based on the brief given by the studio. The mood to be displayed as a whole was the bond of love and a mother’s concern for her child and family.
Vikha Puti Madani
20 21
Finding Shapes
05
Tracer Book ITB 2021
Focus Purpose Role
: Book Graphic Design : Freelance Project : Freelance Graphic Designer at Tracer Study ITB
05 Tracer Book ITB
The Tracer Study Book is the annual report of the Tracer Study team of ITB, which contains data on the distribution and reviews of alumni of ITB. The data is divided into 4 books based on the categories of Undergraduate, Postgraduate, Scholarship, and User Study.
The target of this work is to change the data and text provided into a more attractive display with a bookshaped design output. Interesting content, still easy to read and understand.
The resulting solution is in the form of making a minimalist, modern, and youthful book design referring to the composition concept of an infographic. This is done, in order to display information briefly and easy to understand
Vikha Puti Madani
20 21
06
PT. STP Calendar Illustration 2021
Focus : Illustration Purpose : Selected Winner Role : Illustrator
06 PT. STP Calendar Illustration
Objective: Creating a calendar illustration with the theme “A City in the Future”.
Solution: Illustrating an image of the city that I imagined filled with advanced technology in the future in every sector, also increases love for the environment.
Vikha Puti Madani
07
Sovlo X Artist 2 Illustration 2021
Focus : Illustration Purpose : Art Submission Role : Illustrator
07 Sovlo X Artist 2 Illustration
Objective: Creating artwork with the theme “Indonesia Maju”.
Solution: Create a festive illustration with female characters as the main point, and Indonesian building objects as the illustration background.
All of the visual assets point to the right lifting the definition of “Forward”. The scene with the glittering night background was chosen to show how advanced Indonesia is with all its lights and technology.
Vikha Puti Madani
07 Sovlo X Artist 2
I composed the main illustration into several designs that can be applied to different products.
Vikha Puti Madani
20 21
Finding Shapes
08
Bologna The Children-Spectators 2021
Focus : Illustration Purpose : Art Submission Role : Illustrator
08 Bologna The Children Spectators
Objective: Creating artwork The “children spectators” of a performative event (theatre, dance, music, etc.) in which the performer meets a young audience.
Solution: Create illustrations that show the enthusiasm of interactions between Indonesian performers and young audiences with an additional twist in the story.
Vikha Puti Madani
20 21
Finding Shapes