Business Model Generation
Viktorija Jasiuleviciute, Erika Gliozeryte, Aiste Pupelyte, Yunru Xu
-Combined meal -Fast, clear service -Buyer & co-creator
-Celebrities -Cost reduction -Customization -Gaming platform -Healthy ingredients -Well-trained staff
-Recognition -Gifts -Delicious food -Nutritious food -Fast service -Affordable -Accessible -Variety -Community involvement
-Meals -Drinks -Price promotion -Healthy fast food -Reduced fat
-Hunger -Unhealthy fast food -Pocket money planning -Obesity
-Hunger satisfaction -Nutritional value -Cooking
Key Partners
Gifts suppliers
Key Activities Online platform development & maint enance
Value Propositions
Healthy & Nutritious
Customer Relationships t he Gift s wit h Menu
Customer Segments
Tweens' parent s
Engagement
Ingredient s suppliers
Delicious
Market ing Good service
Tweens
Community
Accessible
Tweens' cel ebrities
Variety
Key Resources
Ingredients suppliers
HR & I T support
Brand
Subway rest aurant
Cust omizat io n Gifts suppliers
Human Resouce
Ingredients supplies
Ut ilit ies
onl Tummy Dream plat form
ine
Networking
Subway rest aurant
Cost Structure
Market ing
Channels
Revenue Streams
Gifts supplies
from Transact ion Meals
Recurring revenues
Market forces
Key trends
BUSINESS MODEL
Macroeconomic forces
Industry forces
Evaluation Tummy Dream 0
Switching costs Scalability Recurring revenues Protection from competitors Earn before you pay Virality/network Game changing cost structure Getting others to do the work
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-Audio & video devices -Product support -Customization
-Software -Technology -Design -Brand name -Personal service
-Latest technology -Gorgeous design -Reliable service -Warranty -Highly integrated gadgets
-Future investment -Durable -High performance -Design -Functionality -Highly integrated
-Out of date gadgets -CE does not match interior -Durability -Integration -Reliability
-Status -High-tech CE -Interior design -High performance
Key Partners
Key Activities Distribution
Car producers (A ud AMD, BMW, Asto i, n Mart in)
Development maint enance
Sony, Samsung & Apple
Value De Propositions sig n (Danish modern st yl ing
&
Product Support
Marketing
Innovation
Customer Relationships Personal assist ance
Customer Segments
it y Design& Qual orient ed
B& O online assistance
Innovative technolgy
Middle & upper class
Dedicat ed personal assistance
Functional intergration
B&O PLAY
Service
Designers B2B Spot ify
Luxurious Hotels
Human Resources
St at us
Technology
High qual it y
Soft ware
Cost Structure
Marketing
Utilities
Cust omizat io n
Key Resources Manufaturer s
Human Resources
Distribution
Channels
Online
Luxurious Hotels
Mul ti brand st ores
Own st ores
BRAN D
Manufacturin g
Technology & Soft ware
Brand ambassadors
Revenue Streams e m ti e on , Production ions ct transa Invest ors
Licensing
Recurring revenues
Market forces
Key trends
BUSINESS MODEL
Macroeconomic forces
Industry forces
Evaluation Bang & Olufsen 0
Switching costs Scalability Recurring revenues Protection from competitors Earn before you pay Virality/network Game changing cost structure Getting others to do the work
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