Helping Local Businesses Thrive

Conscientious consumers who want to help local entrepreneurs thrive may not need any extra incentive to support small businesses in their communities, but a positive reputation is paramount for those local businesses to flourish.

Remember, those local businesses pay taxes to the cities and counties they are located in, benefiting the entire community.

Consumers can help local businesses in their community succeed and attract more customers by leaving a positive review for those businesses online.

The overall star rating a business has on online review sites can go a long way toward compelling prospective customers to patronize a business and more customers means a significant amount of the money spent (The Small Business Association estimates $48 out of every $100) at local businesses is ultimately going to the community at large.

Unlike online or out of town stores, local businesses tend to hire local residents, who pay taxes on their incomes and those taxes also benefit the towns and cities where those employees live and work.

Marketing experts at BrightLocal found that 85% of consumers indicated overall average star rating was an “important” or “very important” factor in determining whether they would patronize a business in their 2022 Local Consumer Review Survey.

With that in mind, star ratings can be especially valuable when consumers are trying to choose which business to support. More than three-quarters, 76% to be exact, of survey respondents indicated their decisions would be influenced if one business had a higher average star rating than another they were considering.

Positive business reviews don’t only bring in more customers, it creates a ripple effect of supporting the local community through providing jobs which leads to increased tax revenue, which in turn leads to better roads, better services and better public safety for the community the business is located in.

DOWNTOWN MURRIETA MARKET NIGHTS

As the sun sets, artists, artisans, food trucks, and musicians are setting up a oneof-a-kind experience for visitors. Community members enjoy an evening under the stars, listening to live music, shopping for unique treasures, and tasting savory foods, and they leave full of memories and community spirit. What was once a quiet downtown is turning into a vibrant cultural hub in the heart of Murrieta. Supporting the City’s Downtown Master Plan to revitalize the area, shops and restaurants continue to put down roots and flourish. With historic sights to see, places to shop, excellent local restaurants to dine in and opportunities to create community, the downtown is on its way and the Downtown Murrieta Market Nights in partnership with the City of Murrieta are just the beginning.

DOWNTOWN MURRIETA MARKET NIGHTS,

hosted on the 1st and 3rd Thursday of each month, have quickly become a community favorite and the place to experience music, shopping, and the distinct Murrieta community.