Milwaukee Dog Club Now Open in Shorewood

Milwaukee Dog Club

4473 N. Oakland Ave. | 414.367.7304

milwaukeedogclub.com

For fans of Riley’s Sandwich Co. who haven’t been in for awhile, encountering racks of organic dog food and toys when they pop in for a sandwich may seem a bit confusing. Patrons can still get a delicious sandwich, but can now also purchase high-quality, all-natural dog food and treats, as well as toys and gear from Milwaukee Dog Club, which has taken over the front of the house. (Sandwiches are made in a separate kitchen in the back and can be picked up at the in-store checkout counter). The partnership makes perfect sense, as both businesses are built on a firm foundation of dog devotion.

Daniela Perez, Milwaukee Dog Club’s owner, has loved and cared for animals since her first pet: Honey the hamster. She later smuggled Joey the rabbit into her college dorm. She turned her desire to help animals affected by trauma, neglect and abuse into a career, first through fostering and rehabbing animals, and now through the pet supply shop. Her main goal for the store is to “center the canine experience by focusing on their health, enrichment, education, environmental sustainability and community.”

To that end, the store carries food products in a wide variety of price points that are made in small batches, often by local companies like Fresh is Best. She looks for minimal fillers and preservatives, traceable ingredients within the U.S., and food and treats that are easy on a dog’s stomach. She also offers toys that are responsibly sourced, durable and mentally stimulating.

“We hand select every product we carry, and we are not ashamed to call ourselves crazy dog moms, so we are picky — we would not give your dog something we would not give our own,” Perez explains. “I want to share how we can keep dogs healthy through nutrition and help them live more enriched lives.”